Facebook\u62e5\u670913.2\u4ebf\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u662f\u4f7f\u7528\u6700\u5e7f\u6cdb\u7684\u793e\u4ea4\u5e73\u53f0\u3002\u65e0\u8bba\u4f60\u7684\u5546\u4e1a\u76ee\u6807\u662f\u4ec0\u4e48\u2014\u2014\u54c1\u724c\u66dd\u5149\u3001\u7f51\u7ad9\u6d41\u91cf\u3001\u6f5c\u5728\u5ba2\u6237\u2014\u2014facebook\u90fd\u5e94\u8be5\u800c\u4e14\u5f88\u53ef\u80fd\u4f1a\u6210\u4e3a\u4f60\u6765\u5e74\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u51b3\u5b9a\u5217\u51fa75\u4e2a\u6709\u8da3\u7684\u3001\u53ef\u64cd\u4f5c\u7684Facebook\u7edf\u8ba1\u6570\u636e\uff0c\u4ee5\u4fbf\u4f60\u5728\u4fee\u65392022\u5e74\u7684\u793e\u4ea4\u7b56\u7565\u65f6\u7262\u8bb0\u5728\u5fc3\u3002\u9700\u8981\u5e2e\u52a9\u51b3\u5b9a\u76ee\u6807\u6027\u522b\u5417?\u60f3\u77e5\u9053\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728Facebook\u5e7f\u544a\u4e0a\u82b1\u4e86\u591a\u5c11\u94b1\u5417?\u6bd4\u5982\u4e00\u4e9b\u5c0f\u72d7\u7684\u52a8\u56fe\uff0c\u8ba9\u6c14\u6c1b\u8f7b\u677e\u70b9?\u4f60\u6765\u5bf9\u5730\u65b9\u4e86!<\/p>\n
Facebook\u4f7f\u7528\u7edf\u8ba1<\/p>\n
\u622a\u81f32020\u5e749\u670830\u65e5\uff0cFacebook\u62e5\u670927.4\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n
2\u300279%\u7684\u7f8e\u56fd\u4eba\u4f7f\u7528facebook\u2014\u2014\u7b2c\u4e8c\u63a5\u8fd1\u7684\u4f7f\u7528\u6bd4\u4f8b\u662fInstagram\uff0c\u4e3a32%\u3002\u56fe\u7247\u6765\u81ea\u76ae\u5c24\u7814\u7a76\u4e2d\u5fc3<\/p>\n
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\u56fe\u7247\u6765\u81eaStatista<\/p>\n
5000\u4e07\u5bb6\u4f01\u4e1a\u4f7f\u7528Facebook\u9875\u9762\u3002\u5982\u679c\u4f60\u9700\u8981\u5e2e\u52a9\u6765\u5efa\u7acb\u548c\u8fd0\u884c\u4f60\u7684\u5546\u4e1a\u9875\u9762\uff0c\u6211\u4eec\u81ea\u5df1\u7684Allen Finn\u5728\u8fd9\u91cc\u6574\u7406\u4e86\u4e00\u4e2a\u6709\u7528\u7684\u6307\u5357\u3002<\/p>\n
5\u3002\u5168\u740322%\u7684\u4eba\u53e3\u4f7f\u7528Facebook\u3002<\/p>\n
6\u3002\u5927\u7ea6\u67098300\u4e07\u4e2aFacebook\u8d26\u6237\u662f\u4f2a\u9020\u7684\uff0c\u5b83\u4eec\u8981\u4e48\u662f\u590d\u5236\u54c1\uff0c\u8981\u4e48\u662f\u4e3a\u4ed6\u4eba\u800c\u8bbe\u7684\u8d26\u6237\uff0c\u8981\u4e48\u662f\u7528\u6765\u6563\u5e03\u5783\u573e\u90ae\u4ef6\u7684\u8d26\u6237\u3002<\/p>\n
7\u3002\u6bcf\u5206\u949f\u6709400\u540d\u65b0\u7528\u6237\u6ce8\u518cFacebook\u3002<\/p>\n
8\u3002Facebook Messenger\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u8d85\u8fc712\u4ebf\u3002<\/p>\n
Facebook\u6d88\u606f\u3002\u5982\u679c\u4f60\u5bf9Facebook Messenger\u7684\u5e7f\u544a\u611f\u5174\u8da3\uff0c\u6211\u4eec\u4e0a\u5468\u5199\u4e86\u56db\u79cd\u4e0d\u540c\u7684\u8bbe\u7f6e\u5b83\u4eec\u7684\u65b9\u6cd5\u3002<\/p>\n
9\u3002\u7528\u6237\u5e73\u5747\u6bcf\u5929\u8bbf\u95eeFacebook 8\u6b21\u3002<\/p>\n
10\u3002\u6bcf\u5929\u67093500\u4e07\u4eba\u5728Facebook\u4e0a\u66f4\u65b0\u4ed6\u4eec\u7684\u72b6\u6001\u3002<\/p>\n
\u201cFacebook\u8fde\u63a5\u7edf\u8ba1\u201dFacebook\u7528\u6237\u4e0e\u5176\u4ed6\u7528\u6237\u7684\u5e73\u5747\u8ddd\u79bb\u4ec5\u4e3a3.57\u5ea6\u3002<\/p>\n
12\u3002Facebook\u7528\u6237\u5e73\u5747\u6709155\u4e2a\u597d\u53cb\uff0c\u4f46\u5728\u5371\u673a\u65f6\u523b\u53ea\u4f1a\u4fe1\u4efb\u5176\u4e2d\u76844\u4e2a\u3002\u5475\u3002<\/p>\n
13\u3002Facebook\u7528\u6237\u5e73\u5747\u8ba4\u4e3a\uff0c\u53ea\u670928%\u7684Facebook\u597d\u53cb\u662f\u771f\u6b63\u7684\u6216\u4eb2\u5bc6\u7684\u670b\u53cb\u3002<\/p>\n
14\u300283%\u670913\u523017\u5c81\u5b69\u5b50\u7684\u7236\u6bcd\u5728Facebook\u4e0a\u548c\u5b69\u5b50\u662f\u597d\u53cb\u3002<\/p>\n
15\u300239%\u7684\u7528\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u4e0e\u4ece\u672a\u8c0b\u9762\u7684\u4eba\u5efa\u7acb\u4e86\u8054\u7cfb\u3002<\/p>\n
16\u300242%\u7684Facebook\u5ba2\u6237\u670d\u52a1\u54cd\u5e94\u53d1\u751f\u5728\u6700\u521d\u768460\u5206\u949f\u5185\u3002<\/p>\n<\/p>\n
36%\u7684\u7528\u6237\u8868\u793a\u4ed6\u4eec\u662f\u90bb\u5c45\u7684Facebook\u597d\u53cb\u3002<\/p>\n
18\u300258%\u7684\u4eba\u8bf4\u4ed6\u4eec\u548c\u540c\u4e8b\u6709\u8054\u7cfb\u3002<\/p>\n
19\u3002Facebook\u6709101\u79cd\u8bed\u8a00\u7248\u672c\uff0c\u8d85\u8fc730\u4e07\u7528\u6237\u5e2e\u52a9\u7ffb\u8bd1\u3002<\/p>\n
\u6700\u8fd1\u4f7f\u7528Facebook\u793e\u533a\u7ffb\u8bd1\u5de5\u5177\u6dfb\u52a0\u7684\u8bed\u8a00(\u56fe\u7247\u6765\u6e90:Facebook)\u4e0d\u7ba1\u4f60\u4eca\u5929\u65e9\u4e0a\u5728\u63a8\u7279\u4e0a\u770b\u5230\u4e86\u4ec0\u4e48\uff0c\u8fd9\u4e2a\u4e16\u754c\u4e0a\u5e76\u4e0d\u662f\u6240\u6709\u7684\u4e1c\u897f\u90fd\u6709\u7259\u9f7f\uff0c\u5b83\u4eec\u4e0d\u662f\u8981\u5403\u6389\u4f60\u5c31\u662f\u8981\u628a\u4f60\u70b8\u98de\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u7edf\u8ba1\u6570\u636e\u53cd\u6620\u4e86Facebook\u5728\u4f60\u7684\u793e\u533a\u548c\u5176\u4ed6\u5730\u65b9\u6240\u505a\u7684\u4e00\u4e9b\u597d\u7684\u4e8b\u60c5:\u8d85\u8fc71\u4ebfFacebook\u7528\u6237\u5c5e\u4e8e\u6709\u610f\u4e49\u7684\u793e\u533a\u2014\u2014\u65e8\u5728\u5e2e\u52a9\u65b0\u7236\u6bcd\u6216\u7f55\u89c1\u75be\u75c5\u60a3\u8005\u7b49\u7528\u6237\u7684\u7fa4\u4f53\u3002<\/p>\n
21\u3002\u5728\u8fc7\u53bb\u7684\u516d\u4e2a\u6708\u91cc\uff0cFacebook\u5e2e\u52a950%\u7684\u7528\u6237\u52a0\u5165\u4e86\u6709\u610f\u4e49\u7684\u793e\u533a\u3002<\/p>\n
22\u30022015\u5e744\u6708\u5c3c\u6cca\u5c14\u5730\u9707\u540e\uff0c850\u4e07\u4eba\u901a\u8fc7\u5b89\u5168\u68c0\u67e5\u88ab\u6807\u8bb0\u4e3a\u5b89\u5168\u3002<\/p>\n
23\u30022015\u5e744\u6708\u5c3c\u6cca\u5c14\u5730\u9707\u540e\uff0c\u4e00\u5468\u5185\u670977\u4e07\u4eba\u901a\u8fc7Facebook\u6350\u6b3e\u8d85\u8fc71700\u4e07\u7f8e\u5143\u3002Facebook\u81ea\u5df1\u4e5f\u6350\u8d60\u4e86200\u4e07\u7f8e\u5143\u3002<\/p>\n
24\u3002\u5728\u53d1\u5c55\u4e2d\u56fd\u5bb6\uff0c\u67098000\u4e07\u4eba\u4f7f\u7528Facebook\u7cbe\u7b80\u7248\u7684\u5e94\u7528\u7a0b\u5e8fFacebook Lite\uff0c\u4ee5\u5e94\u5bf9\u7f13\u6162\u7684\u7f51\u7edc\u8fde\u63a5\u3002<\/p>\n
25\u3002\u739b\u4e3d\u4e9a\u98d3\u98ce\u8fc7\u540e\uff0cFacebook\u5411NetHope\u548c\u4e16\u754c\u7cae\u98df\u8ba1\u5212\u7f72\u6350\u8d60\u4e86150\u4e07\u7f8e\u5143\uff0c\u627f\u8bfa\u63d0\u4f9b\u5e7f\u544a\u7a7a\u95f4\u5411\u8be5\u5730\u533a\u4eba\u6c11\u4f20\u64ad\u5b89\u5168\u4fe1\u606f\uff0c\u5e76\u90e8\u7f72\u4e86\u4e00\u4e2a\u8fde\u63a5\u56e2\u961f\uff0c\u5e2e\u52a9\u5411\u6ce2\u591a\u9ece\u5404\u63d0\u4f9b\u7d27\u6025\u7535\u4fe1\u63f4\u52a9\u3002<\/p>\n
\u627f\u8bfa\u72d7\u52a8\u56fe\u4e2d\u65ad!<\/p>\n
Facebook\u8425\u9500\u7edf\u8ba1\u5f88\u591a\u4eba\u8ba4\u4e3a\u5468\u56db\u548c\u5468\u4e94\u4e0b\u53481\u70b9\u52303\u70b9\u662f\u5728Facebook\u4e0a\u53d1\u5e16\u7684\u6700\u4f73\u65f6\u95f4\u3002<\/p>\n
27\u3002Facebook\u9875\u9762\u7684\u5e73\u5747\u6709\u673a\u8986\u76d6\u7387\u4e3a2.6%\u3002<\/p>\n
28\u3002\u5173\u6ce8\u4eba\u6570\u8f83\u5c11\u7684Facebook\u9875\u9762\u901a\u5e38\u5177\u6709\u8f83\u9ad8\u7684\u8986\u76d6\u8303\u56f4\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n
29\u3002Facebook\u662f\u8425\u9500\u4eba\u5458\u201c\u6700\u91cd\u8981\u201d\u7684\u793e\u4ea4\u5e73\u53f0\u3002<\/p>\n
Image via Social Examiner<\/p>\n
\u5404\u5927\u54c1\u724c\u5e73\u5747\u6bcf\u5929\u5728Facebook\u4e0a\u53d1\u5e038\u6b21\u4fe1\u606f\u3002<\/p>\n
31\u300257%\u7684\u6d88\u8d39\u8005\u8868\u793a\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u4e86\u4ed6\u4eec\u7684\u8d2d\u7269\uff0c\u5176\u4e2dFacebook\u7684\u6bd4\u4f8b\u6700\u9ad8\uff0c\u4e3a44%\u3002<\/p>\n
32\u3002\u7528\u6237\u751f\u6210\u5185\u5bb9\u7684\u7c98\u6027\u662f\u54c1\u724c\u751f\u6210\u5185\u5bb9\u76846.9\u500d\u3002\u201cFacebook\u5e7f\u544a\u7edf\u8ba1\u201d(<\/p>\n
)\u6240\u6709\u884c\u4e1a\u7684Facebook\u5e7f\u544a\u5e73\u5747\u70b9\u51fb\u7387(CTR)\u4e3a\u300290%\u3002<\/p>\n
34\u3002Facebook\u4e0a\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u884c\u4e1a\u662f\u6cd5\u5f8b\u884c\u4e1a\uff0c\u4e3a1.61%\u3002\u70b9\u51fb\u7387\u6700\u4f4e\u7684\u884c\u4e1a\u662f\u5c31\u4e1a\u548c\u804c\u4e1a\u57f9\u8bad\u884c\u4e1a\uff0c\u4e3a0.47%\u3002<\/p>\n
35\u3002\u6240\u6709\u884c\u4e1a\u7684Facebook\u5e7f\u544a\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u4e3a1.72\u7f8e\u5143\u3002<\/p>\n
36\u3002\u5728Facebook\u4e0a\uff0c\u6bcf\u70b9\u51fb\u6210\u672c\u6700\u9ad8\u7684\u884c\u4e1a\u662f\u91d1\u878d\u548c\u4fdd\u9669\u884c\u4e1a\uff0c\u4e3a3.77\u7f8e\u5143\u3002\u6bcf\u70b9\u51fb\u6210\u672c\u6700\u4f4e\u7684\u884c\u4e1a\u662f\u670d\u88c5\u884c\u4e1a\uff0c\u4e3a0.45\u7f8e\u5143\u3002<\/p>\n
37\u300293%\u7684\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u5546\u4f7f\u7528Facebook\u7684\u5e7f\u544a\u3002\u5176\u6b21\u662fInstagram\uff0c\u536024%\u3002<\/p>\n
38\u3002Facebook 20%\u7684\u79fb\u52a8\u5e7f\u544a\u6536\u5165\u6765\u81eaInstagram\u3002<\/p>\n
39\u3002Facebook\u4e0a\u6700\u6709\u6548\u7684\u5e7f\u544a\u6807\u9898\u957f\u5ea6\u662f4\u4e2a\u5b57\uff0c\u94fe\u63a5\u63cf\u8ff0\u4e3a15\u4e2a\u5b57\u3002<\/p>\n
40\u3002\u56fe\u7247\u5360Facebook\u5e7f\u544a\u6027\u80fd\u768475-90%\u3002<\/p>\n
41\u3002\u636e\u62a5\u9053\uff0cFacebook\u57282022\u5e74\u4e0a\u534a\u5e74\u7684\u5e7f\u544a\u6536\u5165\u8d85\u8fc7540\u4ebf\u7f8e\u5143\u3002<\/p>\n
42\u300226%\u7684Facebook\u7528\u6237\u5728\u70b9\u51fb\u5e7f\u544a\u540e\u8fdb\u884c\u4e86\u8d2d\u4e70\u3002<\/p>\n
Facebook\u4eba\u53e3\u7edf\u8ba1\u6570\u636e83%\u7684\u5973\u6027\u548c75%\u7684\u7537\u6027\u4f7f\u7528Facebook\u3002<\/p>\n
\u56fe\u7247\u6765\u81eaSprout Social<\/p>\n
\u5168\u740383%\u7684Facebook\u7528\u6237\u5e74\u9f84\u572845\u5c81\u4ee5\u4e0b\u3002<\/p>\n
45\u3002\u572818\u5c81\u53ca\u4ee5\u4e0a\u7684Facebook\u7528\u6237\u4e2d\uff0c\u670944%\u8ba4\u4e3a\u81ea\u5df1\u662f\u5973\u6027\u300256%\u7684\u4eba\u662f\u7537\u6027\u3002<\/p>\n
46\u300239%\u7684Facebook\u7528\u6237\u8868\u793a\u5df2\u5a5a\uff0c\u53e6\u670939%\u7684\u4eba\u8868\u793a\u5355\u8eab\u3002<\/p>\n
47\u5c81\u3002\u622a\u81f32021\u5e747\u6708\uff0c25-34\u5c81\u7684\u7537\u6027\u5728Facebook\u7528\u6237\u4e2d\u6240\u5360\u6bd4\u4f8b\u6700\u9ad8\uff0c\u65e0\u8bba\u4ece\u5e74\u9f84\u8fd8\u662f\u6027\u522b\u6765\u770b\uff0c\u90fd\u63a5\u8fd119%\u3002<\/p>\n
\u56fe\u7247\u6765\u81eaStatista62%\u7684Facebook\u7528\u6237\u63a5\u53d7\u8fc7\u67d0\u79cd\u5f62\u5f0f\u7684\u5927\u5b66\u6559\u80b2\uff0c30%\u7684\u4eba\u8868\u793a\u9ad8\u4e2d\u662f\u4ed6\u4eec\u7684\u6700\u9ad8\u6559\u80b2\u6c34\u5e73\u3002<\/p>\n
49\u3002Facebook\u8fd185%\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\u6765\u81ea\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u4ee5\u5916\u7684\u5730\u533a\u3002<\/p>\n
50\u3002\u5728\u7f8e\u56fd\u4e4b\u540e\uff0c\u5370\u5ea6\u3001\u5df4\u897f\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u62e5\u6709\u6700\u591a\u7684Facebook\u7528\u6237\u3002<\/p>\n
\u56fe\u7247\u6765\u81eaFacebook Business<\/p>\n
51\u3002\u65b0\u7236\u6bcd\u4f7f\u7528Facebook\u624b\u673a\u7684\u9891\u7387\u662f\u6ca1\u6709\u5b69\u5b50\u7684\u7528\u6237\u76841.3\u500d\u3002<\/p>\n
52\u3002Facebook\u662f\u8d85\u5e02\u8d2d\u7269\u8005\u9996\u9009\u7684\u793e\u4ea4\u5e73\u53f0\u2014\u201489%\u7684\u4eba\u4f7f\u7528\u5b83\u3002<\/p>\n
Facebook\u89c6\u9891\u7edf\u8ba1<\/p>\n
53\u3002Facebook\u6bcf\u5929\u7684\u5e73\u5747\u89c6\u9891\u6d4f\u89c8\u91cf\u8d85\u8fc780\u4ebf\u6b21\u3002<\/p>\n
54\u300285%\u7684Facebook\u7528\u6237\u5728\u89c2\u770b\u89c6\u9891\u65f6\u5173\u95ed\u58f0\u97f3\u3002<\/p>\n
55\u3002\u4eba\u4eec\u6bcf\u5929\u5728\u667a\u80fd\u624b\u673a\u4e0a\u770b\u89c6\u9891\u7684\u53ef\u80fd\u6027\u662f\u5728\u53f0\u5f0f\u7535\u8111\u4e0a\u76841.5\u500d\u3002<\/p>\n
56\u3002Facebook\u89c6\u9891\u5e7f\u544a47%\u7684\u4ef7\u503c\u53d1\u751f\u5728\u524d\u4e09\u79d2\u3002<\/p>\n
Image via Facebook Business<\/p>\n
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Gordon Donnelly\u662f\u4e00\u540dSEO\u7edd\u5730\uff0c\u4ed6\u81ea\u8c6a\u5730\u5728WordStream\u78e8\u7ec3\u4e865\u5e74\u591a\u3002\u5982\u4eca\uff0c\u4f60\u53ef\u4ee5\u5728\u51b0\u7403\u573a\u3001\u5c71\u4e0a\u6216\u6ce2\u58eb\u987f\u7684\u5bb6\u4e2d\u627e\u5230\u4ed6\uff0c\u4ed6\u6b63\u5728\u6253\u9020Triple Whale\u7684\u4e16\u754c\u7ea7\u7535\u5b50\u5546\u52a1\u5206\u6790\u5e73\u53f0\u3002\u67e5\u770bGordon Donnelly\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
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