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2\u3002\u4eca\u5929\u7684\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e86\u89e3\u60c5\u51b5\uff0c\u4e5f\u6709\u66f4\u9ad8\u7684\u671f\u671b\u3002\u4ed6\u4eec\u975e\u5e38\u4f9d\u8d56\u54c1\u724c\u58f0\u8a89\u7684\u793e\u4f1a\u8bc1\u660e\u3002\u6839\u636e\u7814\u7a76\uff0c\u8fd195%\u7684\u6d88\u8d39\u8005\u5728\u51b3\u5b9a\u8d2d\u4e70\u4e4b\u524d\u4f1a\u9605\u8bfb\u7f51\u4e0a\u8bc4\u8bba\u3002\u5f53\u4e00\u5bb6\u516c\u53f8\u4e0e\u4fe1\u4efb\u4ed6\u4eec\u7684\u5fe0\u5b9e\u7528\u6237\u5efa\u7acb\u4e86\u878d\u6d3d\u5173\u7cfb\u65f6\uff0c\u4ed6\u4eec\u7684\u9644\u5c5e\u4ea7\u54c1\u6216\u670d\u52a1\u8bc4\u8bba\u5c31\u4f1a\u5411\u6f5c\u5728\u4e70\u5bb6\u63d0\u4f9b\u53ef\u4fe1\u7684\u793e\u4f1a\u8bc1\u660e\u3002<\/p>\n
3\u3002\u5c0f\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u5176\u9644\u5c5e\u516c\u53f8\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u6269\u5927\u5176\u54c1\u724c\u7684\u8986\u76d6\u9762\uff0e \u7528\u5176\u4ed6\u8425\u9500\u548c\u5e7f\u544a\u65b9\u6cd5\u6765\u5b9a\u4f4d\u548c\u8bc6\u522b\u8fd9\u4e9b\u65b0\u53d7\u4f17\u53ef\u80fd\u5e76\u4e0d\u5bb9\u6613\u3002\u901a\u8fc7\u9009\u62e9\u4e0e\u60a8\u7684\u54c1\u724c\u4ea7\u751f\u5171\u9e23\u7684\u9644\u5c5e\u673a\u6784\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u901a\u8fc7\u9644\u5c5e\u673a\u6784\u7684\u94fe\u63a5\u83b7\u5f97\u7684\u6d41\u91cf\u5c06\u9488\u5bf9\u90a3\u4e9b\u53d1\u73b0\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u7528\u7684\u4eba\u3002<\/p>\n
4\u3002\u63d0\u9ad8\u8f6c\u5316\u7387<\/p>\n
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5\u3002\u4e0e\u5e7f\u544a\u6216\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u7684\u6210\u672c\u76f8\u6bd4\uff0c\u8054\u5c5e\u8425\u9500\u7684\u6210\u672c\u8981\u9ad8\u5f97\u591a\u3002\u56e0\u4e3a\u5b83\u662f\u57fa\u4e8e\u4e1a\u7ee9\u7684\uff0c\u9644\u5c5e\u673a\u6784\u53ea\u6709\u5728\u4ea7\u751f\u9500\u552e\u989d\u65f6\u624d\u4f1a\u83b7\u5f97\u62a5\u916c\u3002\u4f01\u4e1a\u63d0\u524d\u5efa\u7acb\u4f63\u91d1\u7ed3\u6784\uff0c\u907f\u514d\u5728\u65e0\u6548\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\u6d6a\u8d39\u91d1\u94b1\u3002<\/p>\n
6\u3002\u83b7\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387(ROI)\u5bf9\u4e8e\u5927\u591a\u6570\u8425\u9500\u548c\u5e7f\u544a\u6d3b\u52a8\u6765\u8bf4\uff0c\u786e\u5b9aROI\u662f\u4e00\u79cd\u6311\u6218\u548c\u4e0d\u53ef\u9884\u6d4b\u7684\u7b49\u5f85\u6e38\u620f\u3002\u57fa\u4e8e\u7ee9\u6548\u7684\u8054\u5c5e\u8425\u9500\u6a21\u5f0f\u662f\u4e3a\u4e86\u76c8\u5229\u800c\u5efa\u7acb\u7684\u3002\u5546\u5bb6\u4e0d\u4f1a\u901a\u8fc7\u5370\u8c61\u6216\u70b9\u51fb\u6765\u4e3a\u6f5c\u5728\u4e70\u5bb6\u4ed8\u8d39\uff0c\u53ea\u4f1a\u4e3a\u5c01\u95ed\u5f0f\u9500\u552e\u4ed8\u8d39\u3002\u8fd9\u662f\u5c0f\u4f01\u4e1a\u9009\u62e9\u5229\u7528\u8054\u5c5e\u516c\u53f8\u6765\u63a8\u5e7f\u548c\u9500\u552e\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002\u901a\u8fc7\u901a\u8fc7\u8054\u5c5e\u8ba1\u5212\u6765\u5f15\u5bfc\u4f60\u7684\u63a8\u5e7f\u52aa\u529b\uff0c\u4f60\u6b63\u5728\u83b7\u5f97\u5f71\u54cd\u529b\uff0c\u5e76\u76f4\u63a5\u63a5\u89e6\u5230\u66f4\u6709\u53ef\u80fd\u4ece\u4f60\u7684\u516c\u53f8\u8d2d\u4e70\u4ea7\u54c1\u7684\u6613\u63a5\u53d7\u6027\u3001\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u53d7\u4f17\u3002\u5728\u5f00\u59cb\u4e4b\u524d\uff0c\u786e\u4fdd\u60a8\u4e86\u89e3\u4e86\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a(FTC)\u5173\u4e8e\u62ab\u9732\u9644\u5c5e\u5173\u7cfb\u7684\u6307\u5bfc\u65b9\u9488\u3002\u4e0d\u8981\u4ee5\u4e3a\u5982\u679c\u4f60\u4e3a\u4f60\u7684\u5c0f\u4f01\u4e1a\u521b\u5efa\u4e00\u4e2a\u9644\u5c5e\u9879\u76ee\uff0c\u9644\u5c5e\u673a\u6784\u5c31\u4f1a\u81ea\u52a8\u52a0\u5165\u3002\u9996\u5148\uff0c\u6f5c\u5728\u7684\u9644\u5c5e\u673a\u6784\u9700\u8981\u77e5\u9053\u4f60\u7684\u7a0b\u5e8f\u7684\u5b58\u5728\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u63d0\u4f9b\u6fc0\u52b1\uff0c\u8ba9\u4eba\u4eec\u60f3\u6210\u4e3a\u4f1a\u5458\uff0c\u63a8\u5e7f\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\uff0c\u6700\u53d7\u6b22\u8fce\u7684\u8054\u76df\u8ba1\u5212\uff0c\u63d0\u4f9b\u4e86\u6bd4\u5b83\u7684\u7ade\u4e89\u5bf9\u624b\u66f4\u591a\u7684\u4f18\u52bf\u548c\u5229\u76ca\u3002\u4eba\u4eec\u53ef\u4ee5\u4ece\u4e9a\u9a6c\u900a\u4e0a\u4e70\u5230\u7684\u5927\u91cf\u4ea7\u54c1\u662f\u65e0\u4e0e\u4f26\u6bd4\u7684\u3002\u6210\u4e3a\u4f1a\u5458\u5f88\u5bb9\u6613\uff0c\u4f7f\u7528\u4ed6\u4eec\u63d0\u4f9b\u7684\u5de5\u5177\u4e0d\u9700\u8981\u6210\u4e3a\u5f00\u53d1\u4eba\u5458\u6216\u7f51\u9875\u8bbe\u8ba1\u5e08\u3002\u6ca1\u6709\u4eba\u80fd\u6307\u671b\u4e0e\u4e9a\u9a6c\u900a\u7684\u4f1a\u5458\u8ba1\u5212\u7ade\u4e89\uff0c\u4f46\u5b83\u662f\u5efa\u7acb\u81ea\u5df1\u7684\u4f1a\u5458\u8ba1\u5212\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4ee5\u4e0b\u662f\u5efa\u7acb\u4e00\u4e2a\u6709\u6548\u548c\u6210\u529f\u7684\u9644\u5c5e\u4f01\u4e1a\u8425\u9500\u8ba1\u5212\u7684\u5fc5\u8981\u6b65\u9aa4\u3002<\/p>\n
1\u3002\u6b63\u5982\u4f60\u5bf9\u6240\u6709\u7684\u8425\u9500\u8ba1\u5212\u6240\u505a\u7684\u4e00\u6837\uff0c\u786e\u5b9a\u4f60\u7684\u603b\u4f53\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u5305\u62ec:\u4f60\u60f3\u901a\u8fc7\u4f60\u7684\u8ba1\u5212\u5f15\u5165\u7684\u5ba2\u6237\u7c7b\u578b\u3002\u4f60\u5e0c\u671b\u4ec0\u4e48\u6837\u7684\u8054\u5c5e\u516c\u53f8\u63a8\u5e7f\u548c\u9500\u552e\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1?\u4e3a\u4e86\u5e2e\u52a9\u786e\u5b9a\u4f60\u7684\u8054\u76df\u8ba1\u5212\u7684\u6210\u529f\u7a0b\u5ea6\uff0c\u4f60\u8fd8\u5e94\u8be5\u8bbe\u7f6e\u4e00\u4e9b\u53ef\u6d4b\u91cf\u7684\u76ee\u6807\uff0c\u4f8b\u5982:<\/p>\n
\u4f60\u5e0c\u671b\u8054\u76df\u6bcf\u4e2a\u6708\u3001\u6bcf\u4e2a\u5b63\u5ea6\u6216\u6bcf\u5e74\u5e26\u6765\u591a\u5c11\u6536\u5165\u3002\u5bfc\u81f4\u9500\u552e\u7684\u9644\u5c5e\u94fe\u63a5\u70b9\u51fb\u8f6c\u5316\u7387\u3002\u6700\u7ec8\uff0c\u4ece\u9644\u5c5e\u516c\u53f8\u5e26\u6765\u7684\u6536\u5165\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u7136\u800c\uff0c\u8bbe\u7f6e\u76ee\u6807\u548c\u53ef\u5ea6\u91cf\u7684\u5ea6\u91cf\u5c06\u5e2e\u52a9\u60a8\u786e\u5b9a\u7a0b\u5e8f\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\uff0c\u5e76\u505a\u51fa\u9002\u5f53\u7684\u66f4\u6539\u3002<\/p>\n
2\u3002\u5728\u5efa\u7acb\u4f60\u81ea\u5df1\u7684<\/p>\n
\u4e4b\u524d\uff0c\u5206\u6790\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u8054\u76df\u7a0b\u5e8f\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002\u8981\u4e86\u89e3\u4f60\u6240\u5728\u9886\u57df\u7684\u5176\u4ed6\u516c\u53f8\u662f\u5426\u4e5f\u5728\u4f7f\u7528\u8054\u76df\u8ba1\u5212\uff0c\u4f60\u53ef\u4ee5\u5728\u8c37\u6b4c\u4e2d\u641c\u7d22:<\/p>\n
[\u7ade\u4e89\u5bf9\u624b\u540d\u79f0]\u8054\u76df\u8425\u9500[\u7ade\u4e89\u5bf9\u624bname]\u5b50\u516c\u53f8[\u7ade\u4e89\u5bf9\u624b\u540d\u79f0]\u9644\u5c5e\u8ba1\u5212<\/p>\n
\u6216\u8005\u4f60\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u4f7f\u7528\u76f8\u5173\u6807\u7b7e\u641c\u7d22\u6709\u5f71\u54cd\u529b\u7684\u7528\u6237\u3002\u67e5\u770b\u4ed6\u4eec\u7684\u8d44\u6599\uff0c\u770b\u770b\u4ed6\u4eec\u662f\u5426\u5728\u901a\u8fc7\u8054\u8425\u8425\u9500\u63a8\u5e7f\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n
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3\u3002\u786e\u5b9a\u4f60\u7684\u4f63\u91d1\u7ed3\u6784<\/p>\n
\u5f53\u4f60\u51b3\u5b9a\u5982\u4f55\u652f\u4ed8\u4f60\u7684\u5b50\u516c\u53f8\uff0c\u7262\u8bb0\u4f60\u4ece\u4f60\u7684\u7ade\u4e89\u5206\u6790\u4e2d\u5b66\u5230\u7684\u4e1c\u897f\uff0c\u4f7f\u4f60\u7684\u7ed3\u6784\u66f4\u6709\u5438\u5f15\u529b\u3002\u60a8\u8981\u5e97\u5185\u4fe1\u7528\u5361\u8fd8\u662f\u73b0\u91d1\u652f\u4ed8?\u60a8\u5c06\u5411\u60a8\u7684\u8054\u5c5e\u516c\u53f8\u652f\u4ed8\u4ea7\u54c1\u6216\u670d\u52a1\u6210\u672c\u7684\u767e\u5206\u4e4b\u591a\u5c11?\u867d\u7136\u4f60\u60f3\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u4f46\u4f60\u5fc5\u987b\u8003\u8651\u5230\u4f60\u81ea\u5df1\u7684\u9700\u6c42\u3002\u4f60\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3001\u5e73\u5747\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u548c\u7559\u5b58\u7387\u662f\u591a\u5c11?\u8003\u8651\u4e3a\u8fbe\u5230\u9884\u5b9a\u76ee\u6807\u7684\u9876\u7ea7\u4f1a\u5458\u63d0\u4f9b\u5956\u91d1\uff0c\u4f7f\u60a8\u7684\u9879\u76ee\u66f4\u6709\u5438\u5f15\u529b\u3002<\/p>\n<\/p>\n
\u514d\u8d39\u6307\u5357>> 30\u79cd\u6700\u597d\u7684\u65b9\u6cd5\u4fc3\u8fdb\u60a8\u7684\u4e1a\u52a1<\/p>\n
4\u3002\u9009\u62e9\u60a8\u7684\u7f51\u7edc<\/p>\n
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