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\u7f51\u9875:\u5982\u679c\u60a8\u5e0c\u671b\u5ba2\u6237\u5728\u60a8\u7684\u7f51\u9875\u4e0a\u5b8c\u6210\u67d0\u4e2a\u64cd\u4f5c\uff0c\u4f8b\u5982\u5728\u7ebf\u8d2d\u4e70\u3001\u8054\u7cfb\u8868\u5355\u63d0\u4ea4\u6216\u9875\u9762\u8bbf\u95ee\u3002\u73b0\u573a\u547c\u53eb:\u5982\u679c\u60a8\u5e0c\u671b\u5ba2\u6237\u4ece\u79fb\u52a8\u8bbe\u5907\u547c\u53eb\u60a8\u7ad9\u70b9\u4e0a\u7684\u7535\u8bdd\u53f7\u7801\u3002\u5e94\u7528\u4e0b\u8f7d:\u5982\u679c\u4f60\u60f3\u8ba9\u5ba2\u6237\u4e0b\u8f7d\u4f60r app. Import:\u5982\u679c\u60a8\u60f3\u4ece\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\u5bfc\u5165\u79bb\u7ebf\u81ea\u5b9a\u4e49\u8f6c\u6362\u3002\u6240\u4ee5\uff0c\u73b0\u5728\u4f60\u5df2\u7ecf\u8bbe\u7f6e\u597d\u4e86\u8ddf\u8e2a\uff0c\u5e76\u5f00\u59cb\u770b\u5230\u4e00\u4e9b\u8f6c\u6362\u6570\u636e\u3002\u8ba9\u6211\u4eec\u5feb\u901f\u56de\u987e\u4e00\u4e0b\u8c37\u6b4c\u4e3a\u6211\u4eec\u63d0\u4f9b\u7684\u8f6c\u6362\u6307\u6807\u5217\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u7406\u89e3\u8f6c\u6362\u6d3b\u52a8:<\/p>\n
Conv. (1-per-click):\u6bcf\u6b21\u4ece\u5355\u4e2a\u5e7f\u544a\u70b9\u51fb\u63a5\u6536\u4e00\u4e2a\u6216\u591a\u4e2a\u8f6c\u6362\u65f6\u8ba1\u6570\u3002\u4f60\u53ef\u4ee5\u7528\u8fd9\u4e2a\u6570\u5b57\u6765\u4f30\u8ba1\u4f60\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u7684\u6570\u91cf\u3002\u6210\u672c\/\u8f6c\u5316\u7387(\u6bcf\u6b21\u70b9\u51fb1\u6b21):\u663e\u793a\u4f60\u7684\u6210\u672c(\u4f60\u5728\u70b9\u51fb\u4e0a\u82b1\u4e86\u591a\u5c11\u94b1)\u9664\u4ee5\u4f60\u7684\u603b\u8f6c\u5316\u7387\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8861\u91cf\u6295\u8d44\u56de\u62a5(ROI)\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4f60\u5728\u70b9\u51fb\u7387\u4e0a\u7684\u6295\u5165\u5e94\u8be5\u5c11\u4e8e\u5728\u8f6c\u6362\u7387\u4e0a\u7684\u6536\u76ca\u3002\u8fd9\u4e2a\u6307\u6807\u901a\u5e38\u4e5f\u88ab\u79f0\u4e3a\u6bcf\u83b7\u53d6\u6210\u672c\u6216\u6bcf\u884c\u52a8\u6210\u672c(CPA)\u3002\u8f6c\u5316\u7387(\u6bcf\u6b21\u70b9\u51fb1\u6b21):\u663e\u793a\u4ea7\u751f\u8f6c\u5316\u7387\u7684\u70b9\u51fb\u767e\u5206\u6bd4\u3002\u8fd9\u4e2a\u6bd4\u4f8b\u8d8a\u9ad8\uff0c\u5e7f\u544a\u6216\u5173\u952e\u8bcd\u7684\u6548\u679c\u5c31\u8d8a\u597d\u3002\u6d4f\u89c8\u6b21\u6570:\u8861\u91cf\u5ba2\u6237\u6d4f\u89c8\u4f46\u6ca1\u6709\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u6b21\u6570\uff0c\u7136\u540e\u8fdb\u884c\u8f6c\u6362\u3002\u597d\u4e86\uff0c\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u4ecb\u7ecd\u4e86\u8f6c\u6362\u8ddf\u8e2a\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6211\u770b\u5230\u7684\u4f01\u4e1a\u5728\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u4e2d\u9047\u5230\u76848\u4e2a\u6700\u5e38\u89c1\u7684\u95ee\u9898\u3002<\/p>\n
1\u3002\u5173\u4e8e\u8f6c\u6362\u8ddf\u8e2a\u7684\u4e00\u4e2a\u5e38\u89c1\u8bef\u89e3\u662f\uff0c\u4f60\u7684\u884c\u4e3a\u5fc5\u987b\u662f\u666e\u901a\u7684\u3001\u8001\u5f0f\u7684\u4ea4\u6613\uff0c\u5982\u8d2d\u4e70\u3002\u4f46\u6211\u4eec\u77e5\u9053\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u5bb9\u6613\u3002\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\u5e94\u8be5\u5c06\u54ea\u4e9b\u64cd\u4f5c\u4f5c\u4e3a\u6709\u610f\u4e49\u7684\u8f6c\u6362\u8fdb\u884c\u8ddf\u8e2a\uff0c\u90a3\u4e48\u60a8\u9996\u5148\u9700\u8981\u540e\u9000\u4e00\u6b65\uff0c\u56de\u987e\u4e00\u4e0b\u60a8\u7684\u5ba2\u6237\u65c5\u7a0b\u3002\u5982\u679c\u4f60\u7684\u9500\u552e\u5468\u671f\u66f4\u957f\uff0c\u6216\u8005\u4ea7\u54c1\u6216\u670d\u52a1\u66f4\u590d\u6742\uff0c\u90a3\u4e48\u4f60\u7684\u7406\u60f3\u5ba2\u6237\u5f88\u53ef\u80fd\u4e0d\u4f1a\u5728\u901a\u8fc7\u5e7f\u544a\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u4e00\u6b21\u540e\u5c31\u7acb\u5373\u8f6c\u53d8\u3002<\/p>\n
\u6216\u8005\uff0c\u53ef\u80fd\u901a\u8fc7\u9500\u552e\u4ee3\u8868\u7684\u7535\u8bdd\u8fdb\u884c\u79bb\u7ebf\u8f6c\u6362\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8bbf\u5ba2\u767b\u9646\u4f60\u7684\u7f51\u9875\u540e\u5c31\u4e0d\u80fd\u5b8c\u6210\u6709\u610f\u4e49\u7684\u64cd\u4f5c\u3002\u4f60\u53ef\u80fd\u5fc5\u987b\u53d8\u5f97\u6709\u521b\u610f\uff0c\u4e3a\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\u3002\u73b0\u5728\uff0c\u8fd9\u53ef\u80fd\u5e76\u4e0d\u603b\u662f\u76f4\u63a5\u7b49\u540c\u4e8e\u7acb\u5373\u8ba9\u4f60\u8d5a\u94b1\u7684\u4e1c\u897f\u3002\u4f46\u662f\uff0c\u8fd9\u4e9b\u884c\u52a8\u53ef\u4ee5\u5e2e\u52a9\u4f60\u628a\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u4e00\u6b65\u63a8\u5411\u4f60\u7684\u6e20\u9053\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u6700\u7ec8\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u8bf8\u5982\u6b64\u7c7b\u7684\u64cd\u4f5c\u5305\u62ec\u4e0b\u8f7d\u767d\u76ae\u4e66\u3001\u5728\u5f39\u51fa\u7a97\u53e3\u4e2d\u63d0\u4f9b\u7535\u5b50\u90ae\u4ef6\u3001\u67e5\u770b\u89c6\u9891\u3001\u53c2\u4e0e\u5b9e\u65f6\u804a\u5929\u3001\u67e5\u770b\u9875\u9762\u7b49\u7b49\u3002\u6240\u4ee5\u5728\u4f60\u60f3\u8981\u8ffd\u8e2a\u7684\u4e1c\u897f\u4e0a\u8981\u6709\u521b\u610f\uff0c\u56e0\u4e3a\u4f60\u5728\u6bcf\u4e00\u6b65\u4e2d\u91cf\u5316\u5ba2\u6237\u884c\u4e3a\u7684\u65b9\u6cd5\u8d8a\u591a\uff0c\u6548\u679c\u5c31\u8d8a\u597d!<\/p>\n
2\u3002\u6240\u4ee5\uff0c\u4f60\u8ba4\u4e3a\u4f60\u5df2\u7ecf\u6709\u4e86\u826f\u597d\u7684\u8f6c\u6362\u8ddf\u8e2a\uff0c\u4f46\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4f60\u5728\u4f60\u7684\u5e10\u6237\u4e2d\u6316\u6398\u5f88\u5c11\u6216\u6ca1\u6709\u53d1\u73b0\u8f6c\u6362\u3002<\/p>\n
\u4fdd\u6301\u51b7\u9759\uff0c\u9075\u5faa\u4ee5\u4e0b\u4e09\u4e2a\u6b65\u9aa4:<\/p>\n
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\u60a8\u53ef\u80fd\u9700\u8981\u67e5\u770b\u66f4\u6539\u5386\u53f2\uff0c\u4ee5\u518d\u6b21\u68c0\u67e5\u60a8\u5bf9\u5e10\u6237\u6240\u505a\u7684\u4efb\u4f55\u53ef\u80fd\u5bfc\u81f4\u6027\u80fd\u4e0b\u964d\u7684\u8c03\u6574\u3002\u95ee\u81ea\u5df1\u8fd9\u4e9b\u7c7b\u578b\u7684\u95ee\u9898:\u201c\u9884\u7b97\u6216\u6295\u6807\u964d\u4f4e\u4e86\u5417?\u201d\u6211\u7684\u5173\u952e\u8bcd\u662f\u5426\u6709\u8f83\u4f4e\u7684\u641c\u7d22\u91cf\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u53ef\u80fd\u4e0d\u592a\u53d7\u6b22\u8fce?\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u6bcf\u5e74\u7684\u8fd9\u4e2a\u65f6\u5019\u6211\u7684\u6d3b\u52a8\u91cf\u662f\u5426\u8f83\u4f4e?<\/p>\n
\u9605\u8bfb\u6211\u4eec\u63a5\u89e6\u4e86\u5982\u4f55\u901a\u8fc7\u8c37\u6b4c\u5e7f\u544a\u7684\u8f6c\u6362\u90e8\u5206\u521b\u5efa\u8f6c\u6362\uff0c\u4f46\u80fd\u591f\u8bfb\u53d6\u5b83\u8f93\u51fa\u7684\u6570\u636e\u4e5f\u662f\u540c\u6837\u91cd\u8981\u7684\u3002\u5bfc\u822a\u5230\u540c\u4e00\u90e8\u5206\uff0c\u4ea4\u53c9\u68c0\u67e5\u54ea\u4e9b\u64cd\u4f5c\u5f53\u524d\u88ab\u8ba1\u7b97\u4e3a\u8f6c\u6362\u3002<\/p>\n
\u7136\u540e\u5728\u4e0b\u4e00\u5217\u4e2d\u67e5\u627e\u6bcf\u4e2a\u64cd\u4f5c\u7684\u8f6c\u6362\u7c7b\u578b\u3002<\/p>\n
\u7136\u540e\u68c0\u67e5\u5728\u8ddf\u8e2a\u72b6\u6001\u4e0b\u8be5\u64cd\u4f5c\u7684\u6807\u7b7e\u4e0a\u662f\u5426\u6709\u4efb\u4f55\u6700\u8fd1\u7684\u6d3b\u52a8\u3002\u5982\u679c\u4e0d\u662f\uff0c\u90a3\u4e48\u4f60\u5c31\u77e5\u9053\u8f6c\u6362\u53ef\u80fd\u5f88\u6162\u3002<\/p>\n
\u5728\u53f3\u8fb9\uff0c\u60a8\u8fd8\u53ef\u4ee5\u770b\u5230\u6709\u591a\u5c11\u8f6c\u6362\u3002\u81f3\u4e8e\u91cd\u590d\u7387\uff0c\u8fd9\u53ea\u662f\u57fa\u4e8e\u81f3\u5c11\u4e00\u6b21\u8f6c\u6362\u7684\u4e92\u52a8\u6240\u83b7\u5f97\u7684\u5e73\u5747\u8f6c\u6362\u6570\u3002<\/p>\n
\u8fd9\u4e9b\u90fd\u662f\u9700\u8981\u719f\u6089\u7684\u91cd\u8981\u5217\uff0c\u4ee5\u4fbf\u4e86\u89e3\u8f6c\u6362\u662f\u5426\u7f13\u6162\u3001\u4e0d\u5de5\u4f5c\u6216\u8bb0\u5f55\u9519\u8bef\u3002\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\u67d0\u4e00\u5217\uff0c\u53ea\u9700\u5c06\u9f20\u6807\u60ac\u505c\u5728\u5217\u9876\u90e8\u7684\u6807\u9898\u4e0a\uff0c\u8c37\u6b4c\u4e5f\u4f1a\u63d0\u9192\u60a8\u8be5\u5217\u7684\u5b9a\u4e49\u3002<\/p>\n
\u5c1d\u8bd5\u8c37\u6b4c\u6807\u7b7e\u52a9\u624b\u6d4f\u89c8\u5668\u63d2\u4ef6<\/p>\n
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3\u3002\u4f60\u603b\u662f\u5e26\u6765\u5927\u91cf\u7684\u9500\u91cf\uff0c\u4f46\u4f60\u7684\u8f6c\u6362\u6307\u6807\u5374\u975e\u5e38\u7f13\u6162\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002\u9664\u4e86\u8bb0\u4f4f\u9996\u5148\u6392\u9664\u6027\u80fd\u548c\u5229\u7528GTM\u63d2\u4ef6\u68c0\u67e5\u53cc\u6807\u8bb0\u6216\u9519\u8bef\u9875\u9762\u4e0a\u7684\u6807\u8bb0\u4e4b\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u518d\u6b21\u68c0\u67e5\u201c\u8f6c\u6362\u201d\u90e8\u5206\u7684\u4e24\u4e2a\u7279\u5b9a\u90e8\u5206\u3002\u68c0\u67e5\u201c\u6700\u8fd1\u7684\u6d3b\u52a8\u201d\u548c\u201c\u5305\u542b\u5728\u8f6c\u6362\u4e2d\u201d\u5217<\/p>\n
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