\u4ec0\u4e48\u662f\u6a21\u5f0f\u6807\u8bb0?(+6\u79cd\u9002\u5408\u4f60\u7684\u5c0f\u578b\u4f01\u4e1a\u7684\u7b80\u5355\u7c7b\u578b)\u5bf9\u4e8e\u4efb\u4f55\u60f3\u8981\u63d0\u9ad8\u4ed6\u4eec\u7684SEO\u6027\u80fd\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u82b1\u65f6\u95f4\u5728\u4ed6\u4eec\u7684\u7f51\u9875\u4e0a\u6dfb\u52a0schema.org\u6807\u8bb0\u53ef\u4ee5\u5e2e\u52a9\u8fd9\u4e9b\u9875\u9762\u663e\u793a\u5728\u4e30\u5bcc\u7684\u7ed3\u679c\u4e2d\uff0c\u8fd9\u5bf9\u7528\u6237\u6765\u8bf4\u66f4\u5bb9\u6613\u70b9\u51fb\uff0c\u66f4\u7406\u60f3\u3002\u4f46\u662f\u5f88\u591a\u4eba\u5bf9\u5728\u4ed6\u4eec\u7f51\u7ad9\u7684\u540e\u7aef\u5de5\u4f5c\u72b9\u8c6b\u4e0d\u51b3\u3002\u4ed6\u4eec\u77e5\u9053\u6a21\u5f0f\u5f88\u91cd\u8981\uff0c\u4f46\u5728\u6ca1\u6709\u771f\u6b63\u7406\u89e3\u6a21\u5f0f\u662f\u4ec0\u4e48\u4ee5\u53ca\u5b83\u5982\u4f55\u5e2e\u52a9\u751f\u6210\u66f4\u591a\u6709\u673a\u6d41\u91cf\u7684\u60c5\u51b5\u4e0b\uff0c\u5c31\u653e\u5f03\u4e86\u5728\u9875\u9762\u4e2d\u6dfb\u52a0\u6807\u8bb0(\u6216\u9ed8\u8ba4\u4e3a\u63d2\u4ef6)\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u719f\u6089\u591a\u79cd\u53ef\u7528\u6a21\u5f0f\u7c7b\u578b\u4ee5\u53ca\u5982\u4f55\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u6027\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\uff0c\u672c\u6587\u5c06\u4ecb\u7ecd\u4ee5\u4e0b\u6a21\u5f0f\u8981\u70b9:<\/p>\n
\u4ec0\u4e48\u662fschema.org\u6807\u8bb0\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u5f88\u91cd\u8981\u3002schema.org\u5982\u4f55\u5e2e\u52a9\u63d0\u9ad8SEO\u6027\u80fd\u3002\u4e0d\u540c\u7684\u6a21\u5f0f\u7c7b\u578b\u4ee5\u53ca\u5982\u4f55\u4e3a\u60a8\u7684\u7f51\u9875\u9009\u62e9\u6700\u4f73\u7684\u6a21\u5f0f\u7c7b\u578b\u3002\u5982\u4f55\u5728\u4e0d\u54a8\u8be2\u7f51\u9875\u5f00\u53d1\u4eba\u5458\u7684\u60c5\u51b5\u4e0b\u5411\u7f51\u9875\u6dfb\u52a0\u6a21\u5f0f\u6807\u8bb0\u3002\u4ec0\u4e48\u662f\u6a21\u5f0f\u6807\u8bb0?org\u6807\u8bb0\u662f\u5fae\u6570\u636e\u7684\u5171\u4eab\u8bcd\u6c47\u8868\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4e3b\u8981\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7f51\u9875\u4e0a\u7684\u5185\u5bb9\u3002<\/p>\n
\u6a21\u5f0f\u8bcd\u6c47\u8868\u5305\u62ec\u56f4\u7ed5\u4eba\u3001\u5730\u70b9\u548c\u4e8b\u7269\u6784\u5efa\u6570\u636e\u7684\u7279\u5b9a\u65b9\u6cd5\u3002\u5f53\u8c37\u6b4c\u722c\u866b\u5728\u4ed6\u4eec\u7684\u7f51\u9875\u4e0a\u627e\u5230\u4e00\u4e2a\u7279\u5b9a\u7684\u6a21\u5f0f\u7c7b\u578b\u65f6\uff0c\u5b83\u5e2e\u52a9\u4ed6\u4eec\u7406\u89e3\u8be5\u5185\u5bb9\u7684\u542b\u4e49\uff0c\u4ee5\u53ca\u8981\u63d0\u4f9b\u54ea\u4e9b\u4e30\u5bcc\u7684\u7ed3\u679c\u3002Schema.org\u7f51\u7ad9\u4f30\u8ba1\uff0c\u53ea\u6709\u5927\u7ea61000\u4e07\u4e2a\u7f51\u9875\u4f7f\u7528\u6a21\u5f0f\u3002\u5728\u4e92\u8054\u7f51\u7684\u5e7f\u9614\u5929\u5730\u4e2d\uff0c\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u5c0f\u7684\u6bd4\u4f8b\u3002\u56e0\u6b64\uff0c\u90a3\u4e9b\u82b1\u65f6\u95f4\u5728\u4ed6\u4eec\u7684\u9875\u9762\u4e0a\u6dfb\u52a0\u6a21\u5f0f\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u751a\u81f3\u6709\u66f4\u591a\u7684\u673a\u4f1a\u5728\u641c\u7d22\u4e2d\u8d85\u8d8a\u4ed6\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u3002Schema\u6807\u8bb0\u7684SEO\u597d\u5904\u662f\u4ec0\u4e48?Schema\u6807\u8bb0\u7684\u4e3b\u8981\u4ef7\u503c\u4e3b\u5f20\u662f\u5b83\u4f7f\u60a8\u7684\u7f51\u9875\u51fa\u73b0\u5728\u4e30\u5bcc\u7684\u7ed3\u679c\u4e2d\uff0c\u6216\u66f4\u7a81\u51fa\u7684SERP\u4f4d\u7f6e\u3002\u4f8b\u5982\uff0c\u5728serp\u7684\u7b2c\u4e00\u9875\u4e2d\u53ef\u4ee5\u627e\u5230\u5173\u952e\u5b57\u77ed\u8bed\u201ctarget\u201d\u3002<\/p>\n
\u4e0d\u53ea\u662f\u6807\u51c6\u7684SERP\u7ed3\u679c\uff0c\u84dd\u8272\u7684\uff0c\u53ef\u70b9\u51fb\u7684\u9875\u9762\u6807\u9898\u548c\u4f34\u968f\u7684\u5143\u63cf\u8ff0\uff0c\u8fd9\u4e2aSERP\u6709\u5404\u79cd\u4e30\u5bcc\u7684\u7ed3\u679c\uff0c\u4e5f\u51fa\u73b0\u5728\u9875\u9762\u7684\u9876\u90e8\u3002<\/p>\n
\u6240\u6709\u8fd9\u4e9b\u4e30\u5bcc\u7684\u7ed3\u679c\u90fd\u7531schema.org\u6807\u8bb0\u652f\u6301\u3002\u4f46\u662f\u5c06schema.org\u6dfb\u52a0\u5230\u7f51\u9875\u4e2d\u9664\u4e86\u6539\u8fdbSERP\u5c5e\u6027\u4e4b\u5916\u8fd8\u6709\u5176\u4ed6\u597d\u5904\u3002<\/p>\n
\u66f4\u9ad8\u7684CTR:\u5bcc\u7ed3\u679c\u7684\u5e73\u5747CTR\u4e3a58%\uff0c\u800c\u975e\u5bcc\u7ed3\u679c\u7684\u5e73\u5747CTR\u4e3a41%\u3002\u5bf9\u4e8e\u4e00\u4e9b\u5bcc\u88d5\u7684\u7ed3\u679c\u7c7b\u578b,CTR\u80fd\u8df3\u9ad8\u8fbe87%\u6539\u8fdb\u7684\u76ee\u6807:\u5982\u679c\u4f60\u60f3\u8ba9\u7528\u6237\u4e66\u6d3b\u52a8,\u8d2d\u4e70\u4ea7\u54c1,\u6216\u7f51\u4e0a\u9884\u8ba2,\u4e30\u5bcc\u7684\u7ed3\u679c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8fbe\u5230\u89c2\u4f17\u6b63\u5728\u8fd9\u6837\u505a\u54c1\u724c\u77e5\u540d\u5ea6:\u51fa\u73b0\u7684\u9876\u90e8\u548c\u66f4\u52a0\u7a81\u51fa\u623f\u5730\u4ea7\u54c1\u724c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u83b7\u5f97\u66f4\u591a\u8ba4\u53ef\u4ece\u8c37\u6b4c\u83b7\u5f97CTA:\u4e00\u4e9b\u53d1\u8fbe\u7684\u7ed3\u679c\u4e0eCTA\u50cf\u201c,\u201d\u6216\u201c\u73b0\u5728,\u201d\u53ef\u4ee5\u5e2e\u52a9\u9a71\u52a8\u70b9\u51fb\u548c\u8f6c\u6362\u3002\u5927\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u5305\u542b\u4e30\u5bcc\u7684\u7ed3\u679c\u3002\u4e30\u5bcc\u7684\u7ed3\u679c\u5728serp\u4e2d\u4e0d\u4ec5\u770b\u8d77\u6765\u66f4\u6709\u5438\u5f15\u529b\uff0c\u800c\u4e14\u80fd\u66f4\u5feb\u5730\u4e3a\u7528\u6237\u63d0\u4f9b\u4ed6\u4eec\u60f3\u8981\u7684\u786e\u5207\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u5728\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u201c\u5ba4\u5185\u82b1\u56ed\u201d\u7684\u641c\u7d22\u8005\u53ef\u80fd\u662f\u5728\u5bfb\u627e\u5141\u8bb8\u4ed6\u4eec\u5728\u5ba4\u5185\u82b1\u56ed\u7684\u4ea7\u54c1\u3002<\/p>\n
\u793a\u4f8b\u4ea7\u54c1\u4e30\u5bcc\u7684\u7ed3\u679c\u4e3a\u201c\u5ba4\u5185\u82b1\u56ed\u201d\u5173\u952e\u5b57<\/p>\n
\u7136\u800c\uff0c\u4e00\u4e2a\u641c\u7d22\u8f93\u5165\u201c\u5982\u4f55\u82b1\u56ed\u201d\u662f\u5bfb\u627e\u9010\u6b65\u7684\u4fe1\u606f\u3002\u81ea\u7136\uff0c\u8c37\u6b4c\u7528\u201cHow-to\u201d\u4e30\u5bcc\u7684\u7ed3\u679c\u586b\u5145\u7b2c\u4e8c\u7ec4\u641c\u7d22\u7ed3\u679c\u3002\u56e0\u4e3a\u8c37\u6b4c\u559c\u6b22\u8ba9\u641c\u7d22\u5bf9\u7528\u6237\u6765\u8bf4\u5c3d\u53ef\u80fd\u7b80\u5355\u548c\u5bb9\u6613\uff0c\u8c37\u6b4c\u5f88\u53ef\u80fd\u4f1a\u7ee7\u7eed\u6dfb\u52a0\u4e0d\u540c\u7c7b\u578b\u7684\u4e30\u5bcc\u7ed3\u679c\uff0c\u4ee5\u5339\u914d\u4eba\u4eec\u5728\u4e92\u8054\u7f51\u4e0a\u8fdb\u884c\u7684\u5404\u79cd\u7c7b\u578b\u7684\u641c\u7d22\u3002<\/p>\n
\u8c37\u6b4c\u73b0\u5728\u6709\u8d85\u8fc730\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u4e30\u5bcc\u7ed3\u679c\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u54df\u4f60\u53ef\u80fd\u5728\u4f60\u7684\u8c37\u6b4c\u641c\u7d22\u4e2d\u770b\u5230\u8fc7:<\/p>\n
\u6587\u7ae0\u9762\u5305\u5c51\u4e8b\u4ef6\u5e38\u89c1\u95ee\u9898\u5982\u4f55\u5de5\u4f5c\u62db\u8058\u6807\u5fd7\u4ea7\u54c1\u95ee\u7b54\u8bc4\u8bba\u7247\u6bb5\u89c6\u9891<\/p>\n
\u4e0e\u4ea7\u54c1\uff0c\u5de5\u4f5c\u548c\u4e8b\u4ef6\u6a21\u5f0f\uff0c\u4ee5\u53ca\uff0c\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u6559\u80b2\u7f51\u7ad9\uff0c\u8c37\u6b4c\u4f3c\u4e4e\u4e0d\u4f1a\u5f88\u5feb\u653e\u7f13\u4e30\u5bcc\u7684\u7ed3\u679c\u3002\u8fd9\u610f\u5473\u7740\u5982\u679c\u4f60\u7684\u7f51\u9875\u8fd8\u6ca1\u6709\u51fa\u73b0\u5728\u4e30\u5bcc\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u4f60\u5c31\u9519\u8fc7\u4e86\u5927\u91cf\u7684\u673a\u4f1a\u6765\u8131\u9896\u800c\u51fa\uff0c\u5bf9\u6297\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u4f46\u662f\u6ca1\u6709\u4e00\u4e2a\u4f01\u4e1a\u9700\u8981\u5728\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e2d\u6dfb\u52a0\u6bcf\u4e00\u79cd\u6a21\u5f0f\u7c7b\u578b\u3002\u4f60\u7684\u7279\u5b9a\u884c\u4e1a\u548c\u4f60\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u7c7b\u578b\u4f1a\u5f71\u54cd\u5230\u4ec0\u4e48\u6a21\u5f0f\u7684\u6807\u8bb0\u5bf9\u4f60\u7684\u54c1\u724c\u6700\u6709\u5229\u3002\u603b\u7684\u6765\u8bf4\uff0c\u51e0\u4e4e\u6bcf\u4e2a\u4e2d\u5c0f\u578b\u4f01\u4e1a\u90fd\u5e94\u8be5\u6dfb\u52a0\u4e00\u4e9b\u57fa\u672c\u7684\u6a21\u5f0f\u7c7b\u578b\uff0c\u4ee5\u63d0\u9ad8\u4ed6\u4eec\u7684SEO\u6027\u80fd\u3001\u54c1\u724c\u53ef\u89c1\u6027\u548c\u8f6c\u5316\u7387\u3002\u5982\u679c\u4f60\u7684\u7f51\u9875\u4e0a\u6709\u7b26\u5408\u4ee5\u4e0b\u6a21\u5f0f\u7c7b\u578b\u4e4b\u4e00\u7684\u5185\u5bb9\uff0c\u4f60\u7684\u54c1\u724c\u53ef\u80fd\u4f1a\u4ece\u6dfb\u52a0\u76f8\u5e94\u7684\u6a21\u5f0f\u6807\u8bb0\u5230\u9875\u9762\u4e2d\u53d7\u76ca\u3002<\/p>\n
1\u3002<\/p>\n
\u7ec4\u7ec7\u6a21\u5f0f\u5c06\u6709\u5173\u60a8\u7684\u4f01\u4e1a\u6216\u7ec4\u7ec7\u7684\u57fa\u672c\u4fe1\u606f\u5408\u5e76\u5230\u4e00\u4e2a\u77e5\u8bc6\u9762\u677f\u4e2d\uff0c\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u53f3\u4fa7\u3002<\/p>\n
\u8fd9\u4e2a\u77e5\u8bc6\u9762\u677f\u5c06\u663e\u793a\u641c\u7d22\u67e5\u8be2\u5305\u542b\u60a8\u7684\u54c1\u724c\u540d\u79f0\u3002\u54c1\u724c\u8bc6\u522b:\u56e0\u4e3a\u7ec4\u7ec7\u6a21\u5f0f\u6574\u5408\u4e86\u5173\u4e8e\u4f60\u7684\u54c1\u724c\u7684\u5173\u952e\u4fe1\u606f\uff0c\u5982\u4f60\u7684\u540d\u5b57\u3001\u6807\u5fd7\u3001\u521b\u59cb\u4eba\u3001\u5730\u70b9\u548c\u670d\u52a1\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u6574\u4f53\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002\u793e\u4ea4\u5a92\u4f53\u5173\u6ce8:\u901a\u8fc7\u5728\u77e5\u8bc6\u9762\u677f\u4e2d\u7ec4\u5408\u5230\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\u7684\u94fe\u63a5\uff0c\u60a8\u53ef\u4ee5\u751f\u6210\u66f4\u591a\u5230\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u9875\u9762\u7684\u94fe\u63a5\uff0c\u4ee5\u53ca\u66f4\u591a\u7684\u5173\u6ce8\u8005\u548c\u53c2\u4e0e\u6d3b\u52a8\u3002\u5bf9\u4e8e\u62e5\u6709\u5927\u91cf\u54c1\u724c\u8ba4\u77e5\u5ea6\u7684\u4f01\u4e1a\u54c1\u724c\uff0c\u56e0\u6b64\u6709\u8bb8\u591a\u5176\u4ed6\u4eba\u5728\u4e92\u8054\u7f51\u4e0a\u53d1\u5e03\u4ee5\u5176\u54c1\u724c\u540d\u79f0\u547d\u540d\u7684\u5185\u5bb9\uff0c\u6a21\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u8fdb\u884c\u58f0\u8a89\u7ba1\u7406\u2014\u2014\u901a\u8fc7\u5e2e\u52a9\u5c06\u7528\u6237\u5f15\u5bfc\u5230\u60a8\u5e0c\u671b\u4ed6\u4eec\u5173\u6ce8\u5e76\u4e86\u89e3\u60a8\u7684\u4f01\u4e1a\u7684\u4fe1\u606f\u30022. \u672c\u5730\u4f01\u4e1a\u6a21\u5f0f\u6807\u8bb0<\/p>\n
\u83b7\u53d6\u66f4\u591a\u7684\u9884\u7ea6\u548c\u9884\u8ba2<\/p>\n
\u8c37\u6b4c\u77e5\u9053\u7528\u6237\u4f55\u65f6\u5728\u641c\u7d22\u672c\u5730\u4ea7\u54c1\uff0c\u5e76\u5c06\u76f8\u5e94\u5730\u5c06\u672c\u5730\u4f01\u4e1a\u6392\u5728\u7ed3\u679c\u7684\u9876\u90e8\u3002\u56e0\u4e3a\u5927\u90e8\u5206\u7684\u672c\u5730\u641c\u7d22\u53d1\u751f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\uff0c\u5b83\u662f\u91cd\u8981\u7684\u5e2e\u52a9\u6539\u5584\u60a8\u7684\u5916\u89c2\u5728\u8c37\u6b4c\u5730\u56fe\u5305\u3002<\/p>\n
\u79fb\u52a8\u7aef\u201c\u7269\u7406\u6cbb\u7597\u5e08\u201d\u7684\u672c\u5730\u641c\u7d22\u7ed3\u679c<\/p>\n
\u672c\u5730\u4e1a\u52a1\u6a21\u5f0f\u4f7f\u8c37\u6b4c\u53ef\u4ee5\u8f7b\u677e\u5730\u67e5\u627e\u548c\u663e\u793a\u6709\u5173\u60a8\u7684\u4e1a\u52a1\u7684\u5173\u952e\u4fe1\u606f\uff0c\u5982\u8425\u4e1a\u65f6\u95f4\u3001\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\uff0c\u4ee5\u53ca\u663e\u793a\u60a8\u7684\u8bc4\u8bba\u3002\u5728\u672c\u5730\u4e1a\u52a1\u6a21\u5f0f\u6807\u8bb0\u4e2d\uff0c\u53ef\u4ee5\u4e3a\u7ed3\u679c\u6dfb\u52a0\u64cd\u4f5c\u6a21\u5f0f\uff0c\u6bd4\u5982\u201c\u9884\u8ba2\u7ea6\u4f1a\u201d\u6216\u201c\u9884\u8ba2\u201d\u3002<\/p>\n
\u5728\u672c\u5730\u4f01\u4e1a\u7684\u5bcc\u7ed3\u679c\u4e2d\u663e\u793a\u7684\u4e00\u4e9b\u4fe1\u606f\u662f\u4ece\u60a8\u7684\u8c37\u6b4cMy Business\u5217\u8868\u4e2d\u63d0\u53d6\u7684\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u7684\u4f01\u4e1a\u5df2\u7ecf\u6b63\u786e\u8bbe\u7f6e\u5e76\u58f0\u660e\u4e86\u60a8\u7684\u5217\u8868\u3002\u7136\u540e\uff0c\u6211\u5efa\u8bae\u5c06\u6a21\u5f0f\u6807\u8bb0\u6dfb\u52a0\u5230\u60a8\u7684\u4e3b\u9875\u3001\u5173\u4e8e\u9875\u548c\u8054\u7cfb\u4eba\u9875\u3002<\/p>\n
3\u3002\u9762\u5305\u5c51\u6a21\u5f0f\u6807\u8bb0<\/p>\n
\u5e2e\u52a9\u7528\u6237(\u548c\u641c\u7d22\u5f15\u64ce)\u7406\u89e3\u4f60\u7684\u7f51\u7ad9\u67b6\u6784<\/p>\n
\u9762\u5305\u5c51\u6a21\u5f0f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u77e5\u9053\u4f60\u7f51\u7ad9\u4e0a\u7684\u7f51\u9875\u662f\u5982\u4f55\u76f8\u4e92\u5173\u8054\u7684\u3002\u5982\u679c\u60a8\u7684\u7ad9\u70b9\u4e0a\u6709\u5f88\u591a\u5185\u5bb9\uff0c\u9762\u5305\u5c51\u6a21\u5f0f\u662f\u5fc5\u987b\u7684\u3002<\/p>\n
\u5c3d\u7ba1SERP\u7ed3\u679c\u7684\u5916\u89c2\u4e0d\u4f1a\u56e0\u4e3a\u9762\u5305\u5c51\u800c\u53d1\u751f\u5f88\u5927\u7684\u53d8\u5316\uff0c\u4f46\u5b83\u5e2e\u52a9\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u60a8\u7684\u5185\u5bb9\u662f\u5982\u4f55\u7ec4\u7ec7\u7684\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u51cf\u5c11\u7528\u6237\u8fd4\u56de\u641c\u7d22\u7ed3\u679c\u7684\u6b21\u6570\uff0c\u800c\u662f\u9f13\u52b1\u4ed6\u4eec\u6d4f\u89c8\u4f60\u7f51\u7ad9\u7684\u66f4\u591a\u9875\u9762\u3002<\/p>\n
4\u3002Sitelink\u5f53\u6d89\u53ca\u5230\u5728serp\u4e2d\u4ea7\u751f\u5f71\u54cd\u65f6\uff0c\u7ad9\u70b9\u94fe\u63a5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e3a\u641c\u7d22\u8005\u63d0\u4f9b\u66f4\u591a\u7684\u9009\u9879\uff0c\u5e76\u5360\u7528\u66f4\u591a\u7684\u7a7a\u95f4\u3002\u7f51\u7ad9\u94fe\u63a5\u6a21\u5f0f\u7684\u4e00\u4e9b\u4e3b\u8981\u597d\u5904\u5305\u62ec:<\/p>\n
\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u591a\u4e0e\u4ed6\u4eec\u7684\u67e5\u8be2\u76f8\u5173\u7684\u9009\u9879\uff0c\u5c06\u7528\u6237\u5f15\u5bfc\u5230\u4f60\u7684\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u9875\u9762\uff0c\u4f7f\u4f60\u7684SERP\u7ed3\u679c\u6bd4\u5176\u4ed6\u4eba\u66f4\u53ef\u53d6\u548c\u53ef\u70b9\u51fb\u3002\u4ea7\u54c1\u6a21\u5f0f\u6807\u8bb0<\/p>\n
\u8ba9\u8d2d\u7269\u8005\u770b\u5230\u5173\u4e8e\u60a8\u4ea7\u54c1\u7684\u5173\u952e\u4fe1\u606f<\/p>\n
\u7535\u5b50\u5546\u52a1\u516c\u53f8\u5c06\u663e\u8457\u53d7\u76ca\u4e8e\u5c06\u4ea7\u54c1\u6a21\u5f0f\u6dfb\u52a0\u5230\u5176\u4ea7\u54c1\u9875\u9762\u3002<\/p>\n
\u4ea7\u54c1\u6a21\u5f0f\u5728serp\u9876\u90e8\u7684\u65cb\u8f6c\u6728\u9a6c\u4e2d\u5411\u641c\u7d22\u5f15\u64ce\u7528\u6237\u663e\u793a\u6709\u5173\u4ea7\u54c1\u7684\u5173\u952e\u4fe1\u606f\u3002<\/p>\n
\u4fe1\u606f\uff0c\u5982\u4ef7\u683c\uff0c\u8bc4\u8bba\uff0c\u6216\u7279\u522b\u4fc3\u9500\u4e5f\u4f1a\u51fa\u73b0\u5728\u60a8\u7684\u4ea7\u54c1\u7684\u5f62\u8c61\uff0c\u5728\u60a8\u7684\u4e30\u5bcc\u7684\u7ed3\u679c\u3002\u4ea7\u54c1\u6a21\u5f0f\u628a\u4f60\u7684\u4ea7\u54c1\u653e\u5728\u7528\u6237\u4f53\u9a8c\u7684\u524d\u7aef\u548c\u4e2d\u5fc3\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u4e0d\u5fc5\u5728\u5206\u7c7b\u9875\u9762\u6216\u4f60\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u641c\u7d22\u680f\u4e2d\u5bfc\u822a\u3002<\/p>\n
\u5bf9\u4e8e\u4e0d\u4f7f\u7528\u4ea7\u54c1\u6a21\u5f0f\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u4e5f\u53ef\u4ee5\u901a\u8fc7\u51fa\u73b0\u5728\u9875\u9762\u9876\u90e8\u7684\u65cb\u8f6c\u6728\u9a6c\u4e0a\uff0c\u8f7b\u677e\u5730\u8d85\u8fc7\u4ed6\u4eec\u3002<\/p>\n
6\u3002\u56de\u987e\u6a21\u5f0f\u6807\u8bb0<\/p>\n
\u8ba9\u641c\u7d22\u8005\u77e5\u9053\u60a8\u62e5\u6709\u6ee1\u610f\u7684\u5ba2\u6237<\/p>\n
\u56de\u987e\u6a21\u5f0f\u53ef\u4ee5\u8bf4\u662f\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u4f7f\u7528\u7684\u6a21\u5f0f\uff0c\u65e0\u8bba\u5176\u884c\u4e1a\u662f\u4ec0\u4e48\u3002\u8fd9\u662f\u56e0\u4e3a\u8bc4\u8bba\u662f\u5927\u591a\u6570\u7528\u6237\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u90e8\u5206\u3002\u51e0\u4e4e90%\u7684\u4e70\u5bb6\u5728\u8d2d\u4e70\u4ea7\u54c1\u524d\u4f1a\u770b\u8bc4\u8bba\u3002\u6240\u4ee5\u5982\u679c\u4f60\u5f97\u5230\u4e86\u5f88\u597d\u7684\u8bc4\u4ef7\uff0c\u4f60\u5c31\u6ca1\u6709\u7406\u7531\u4e0d\u5c55\u793a\u5b83\u4eec\u3002<\/p>\n
\u8bc4\u8bba\u7247\u6bb5\u5c06\u5728\u60a8\u7684\u4ea7\u54c1\u3001\u672c\u5730\u4e1a\u52a1\u6216\u8f6f\u4ef6\u4ea7\u54c1\u6536\u5230\u7684\u8bc4\u8bba\u6570\u91cf\u65c1\u8fb9\u663e\u793a\u90a3\u4e9b\u9ec4\u8272\u7684\u661f\u661f\u3002\u76f4\u63a5\u5728SERP\u7ed3\u679c\u4e2d\u770b\u5230\uff0c\u60a8\u7684\u4e1a\u52a1\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u8bb8\u591a4\u661f\u548c5\u661f\u7684\u8bc4\u4ef7\uff0c\u4f7f\u60a8\u7684\u7ed3\u679c\u5728\u9009\u62e9\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u4fe1\u4efb\u8bc4\u7ea7\u548c\u8bc4\u4ef7\u7684\u7528\u6237\u773c\u4e2d\u66f4\u53ef\u53d6\u3002\u56e0\u4e3a\u6dfb\u52a0\u6a21\u5f0f\u6807\u8bb0\u610f\u5473\u7740\u5192\u9669\u8fdb\u5165\u4ed6\u4eec\u7f51\u7ad9\u7684\u540e\u7aef\uff0c\u8bb8\u591a\u6570\u5b57\u8425\u9500\u4eba\u5458\u5bf9\u6dfb\u52a0\u6a21\u5f0f\u72b9\u8c6b\u4e0d\u51b3\u3002\u867d\u7136\u5bf9\u521d\u5b66\u8005\u6765\u8bf4\u6700\u597d\u662f\u7531\u719f\u7ec3\u7684web\u5f00\u53d1\u4eba\u5458\u5e2e\u52a9\u6307\u5bfc\uff0c\u4f46\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u4f7f\u7528\u6a21\u5f0f\u5de5\u5177\u5411\u4ed6\u4eec\u7684\u7f51\u9875\u6dfb\u52a0\u6a21\u5f0f\u6807\u8bb0\u3002\u6709\u4e09\u79cd\u4e0d\u540c\u7684\u6a21\u5f0f\u6807\u8bb0\u683c\u5f0f\u3002\u8fd9\u4e9b\u683c\u5f0f\u51b3\u5b9a\u4e86\u6a21\u5f0f\u6807\u8bb0\u4e2d\u54ea\u4e9b\u5c5e\u6027\u662f\u5fc5\u9700\u7684\u3001\u53ef\u9009\u7684\u6216\u63a8\u8350\u7684\u3002<\/p>\n
\u6ca1\u6709\u4e00\u79cd\u6a21\u5f0f\u683c\u5f0f\u6bd4\u53e6\u4e00\u79cd\u6a21\u5f0f\u683c\u5f0f\u66f4\u597d\uff0c\u4f46\u662f\u60a8\u5fc5\u987b\u4e86\u89e3\u5e76\u7406\u89e3\u5b83\u4eec\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6a21\u5f0f\u5f97\u5230\u4e86\u9002\u5f53\u7684\u9a8c\u8bc1\uff0c\u5e76\u80fd\u591f\u51fa\u73b0\u5728\u4e30\u5bcc\u7684\u7ed3\u679c\u4e2d\u3002<\/p>\n
JSON-LD:\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\uff0c\u8fd9\u79cd\u683c\u5f0f\u88ab\u8ba4\u4e3a\u662f\u6700\u5bb9\u6613\u5b9e\u73b0\u7684\uff0c\u56e0\u4e3a\u6ce8\u91ca\u7c7b\u578b\u53ef\u4ee5\u7b80\u5355\u5730\u590d\u5236\u5e76\u7c98\u8d34\u5230\u7f51\u9875\u7684\u6807\u9898\u4e2d\u3002RDFa:\u5c5e\u6027\u4e2d\u7684\u8d44\u6e90\u63cf\u8ff0\u6846\u67b6\u7684\u7f29\u5199\uff0c\u60a8\u53ef\u4ee5\u5c06\u6b64\u4ee3\u7801\u6dfb\u52a0\u5230\u4efb\u4f55HTML\u3001XHTML\u548c\u57fa\u4e8exml\u7684\u6587\u6863Microdata:\u4e0eRDFa\u76f8\u6bd4\uff0cMicrodata\u5177\u6709\u72ec\u7acb\u7684\u5c5e\u6027\uff0c\u4f46\u5b9e\u73b0\u662f\u76f8\u4f3c\u7684\u3002<\/p>\n
\u5982\u679c\u6240\u6709\u8fd9\u4e9b\u4ee3\u7801\u5bf9\u8bdd\u4f7f\u60a8\u7d27\u5f20\uff0c\u4e0d\u8981\u62c5\u5fc3\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e3a\u60a8\u751f\u6210\u4ee3\u7801\u7684\u5de5\u5177\u6765\u5b9e\u73b0web\u9875\u9762\u7684\u6a21\u5f0f\u3002\u4f7f\u7528\u6a21\u5f0f\u6807\u8bb0\u751f\u6210\u5668<\/p>\n
\u8981\u5411\u7f51\u9875\u6dfb\u52a0\u6a21\u5f0f\uff0c\u8bf7\u4f7f\u7528\u6a21\u5f0f\u751f\u6210\u5668\u5de5\u5177\u3002\u8fd9\u4e9b\u5de5\u5177\u901a\u8fc7\u4e3a\u60a8\u5b8c\u6210\u56f0\u96be\u7684\u90e8\u5206(\u7f16\u7801)\u6765\u7b80\u5316\u6dfb\u52a0\u6a21\u5f0f\u6807\u8bb0\u3002SearchAtlas\u8f6f\u4ef6\u5957\u4ef6<\/p>\n
\u4e2d\u7684\u6a21\u5f0f\u751f\u6210\u5668\u53ea\u9700\u9009\u62e9\u6240\u9700\u7684\u6a21\u5f0f\u7c7b\u578b\uff0c\u6dfb\u52a0\u7531\u5de5\u5177\u63d0\u793a\u7684\u6240\u9700\u5c5e\u6027\uff0c\u60a8\u5c31\u4f1a\u770b\u5230\u8be5\u5de5\u5177\u751f\u6210\u60a8\u7684\u4ee3\u7801\u3002\u4e0a\u9762\u7684\u5de5\u5177\u4f7f\u7528JSON-LD\u6807\u8bb0\uff0c\u6240\u4ee5\u4f60\u6240\u8981\u505a\u7684\u5c31\u662f\u590d\u5236\u5e76\u7c98\u8d34\u6807\u8bb0\u5230\u4f60\u7684\u7f51\u9875\u6807\u9898\u4e2d\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u8c37\u6b4c\u7684\u5bcc\u7ed3\u679c\u6d4b\u8bd5\u7684\u5e2e\u52a9\u4e0b\u68c0\u67e5\u60a8\u7684\u6a21\u5f0f\u662f\u5426\u5df2\u6b63\u786e\u5b9e\u73b0\u3002<\/p>\n
\u5f53\u4f60\u7528\u65b0\u7684\u6a21\u5f0f\u90e8\u7f72\u4e86\u4f60\u7684\u7f51\u9875\u540e\uff0c\u590d\u5236\u548c\u5c06url\u7c98\u8d34\u5230\u5de5\u5177\u4e2d\u3002<\/p>\n
\u8c37\u6b4c\u5c06\u901a\u77e5\u60a8\u9875\u9762\u662f\u5426\u7b26\u5408\u5bcc\u7ed3\u679c\u7684\u6761\u4ef6\u3001\u9002\u5408\u54ea\u4e9b\u7ed3\u679c\u4ee5\u53ca\u9875\u9762\u4e0a\u662f\u5426\u6709\u4efb\u4f55\u8b66\u544a\u3002\u5982\u679c\u4f60\u4e0d\u4e60\u60ef\u9009\u62e9\u81ea\u5df1\u7684\u6a21\u5f0f\u5e76\u81ea\u5df1\u5b9e\u73b0\u4ee3\u7801\uff0c\u4e0d\u8981\u72b9\u8c6b\uff0c\u4e0e\u7ecf\u9a8c\u4e30\u5bcc\u7684SEO\u7b56\u7565\u5e08\u6216web\u5f00\u53d1\u4eba\u5458\u5408\u4f5c\uff0c\u5728\u4f60\u7684\u7f51\u9875\u4e0a\u5b9e\u73b0\u6a21\u5f0f\u6807\u8bb0\u3002\u4f46\u662f\uff0c\u5982\u679c\u96c7\u4f63\u8fd9\u4e9b\u670d\u52a1\u7684\u6210\u672c\u963b\u788d\u4e86\u60a8\u7684\u53d1\u5c55\uff0c\u60a8\u53ef\u4ee5\u81ea\u5df1\u5b9e\u73b0\u8fd9\u4e2a\u5f3a\u5927\u7684SEO\u4f18\u5316\u3002\u4e3a\u4f60\u7684\u7f51\u7ad9\u6dfb\u52a0\u6a21\u5f0f\u4ece\u957f\u8fdc\u6765\u770b\u662f\u503c\u5f97\u7684:\u66f4\u591a\u7684\u53ef\u89c1\u6027\uff0c\u66f4\u591a\u7684\u70b9\u51fb\u548c\u66f4\u591a\u7684\u8f6c\u6362\u6d41\u91cf\u3002<\/p>\n
Manick Bhan\u662fLinkGraph\u7684\u521b\u59cb\u4eba\u548cCTO, LinkGraph\u662f\u4e00\u5bb6\u5c61\u83b7\u5927\u5956\u7684SEO\u548c\u6570\u5b57\u8425\u9500\u673a\u6784\u3002\u901a\u8fc7\u4ed6\u7684\u4ee3\u7406\u5de5\u4f5c\u3001\u601d\u60f3\u9886\u5bfc\u529b\u548c\u6f14\u8bb2\u6d3b\u52a8\uff0c\u4ed6\u5e2e\u52a9\u5404\u79cd\u89c4\u6a21\u7684\u54c1\u724c\u6269\u5927\u4e86\u5b83\u4eec\u7684\u6570\u5b57\u5f71\u54cd\u529b\u3002\u4f60\u53ef\u4ee5\u5728@madmanick\u4e0a\u5173\u6ce8\u4ed6\u3002<\/p>\n
\u53c2\u89c1Manick Bhan\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e3aSEO\u521b\u5efa\u652f\u67f1\u9875\u9762(\u6709\u4f8b\u5b50!)<\/p>\n
\u5b66\u4e60\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u6392\u540d\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u66f4\u591a\u5730\u6d6e\u51fa\u6c34\u9762\uff0c\u5e76\u5efa\u7acb\u4f60\u7684\u58f0\u8a89\u3002<\/p>\n
2022\u5e74\u8c37\u6b4c\u6392\u540d\u524d10\u4e2a\u56e0\u7d20(+\u5982\u4f55\u4f18\u5316\u5b83\u4eec)<\/p>\n
\u4e86\u89e3\u5728\u5bf9\u60a8\u7684\u7ad9\u70b9\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u4ec0\u4e48\u5bf9\u8c37\u6b4c\u771f\u6b63\u91cd\u8981\u2014\u2014\u4ee5\u53ca\u5982\u4f55\u4e3a\u6b64\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n
\u5982\u4f55\u5728\u8c37\u6b4c\u4e0a\u6392\u540d\u66f4\u9ad8:17\u7b56\u7565\u4e3a2022<\/p>\n
\u4e13\u4e1a\u63d0\u793a\u548cSEO\u6280\u5de7-\u4ece\u521d\u5b66\u8005\u5230\u9ad8\u7ea7\uff0c\u4f60\u4e0d\u4f1a\u60f3\u9519\u8fc7!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4ec0\u4e48\u662f\u6a21\u5f0f\u6807\u8bb0?(+6\u79cd\u9002\u5408\u4f60\u7684\u5c0f\u578b\u4f01\u4e1a\u7684\u7b80\u5355\u7c7b\u578b)\u5bf9\u4e8e\u4efb\u4f55\u60f3\u8981\u63d0\u9ad8\u4ed6\u4eec\u7684SEO\u6027\u80fd\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u82b1\u65f6\u95f4 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1141","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1141"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1141\/revisions"}],"predecessor-version":[{"id":2804,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1141\/revisions\/2804"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}