2009\u5e74\uff0c\u79d1\u5b66\u754c\u7ed9\u641c\u7d22\u548c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4f3c\u4e4e\u6c38\u65e0\u6b62\u5883\u7684\u4e30\u5bcc\u548c\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u7814\u7a76\u9879\u76ee\uff0c\u6db5\u76d6\u4e86\u4ece\u4fe1\u606f\u68c0\u7d22\u5230\u4e2a\u6027\u5316\u641c\u7d22\uff0c\u5230\u7efc\u5408SERP\u5206\u6790\uff0c\u518d\u5230\u7814\u7a76\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u7528\u6237\u884c\u4e3a\u3002\u6211\u51b3\u5b9a\u6574\u7406\u5e76\u5206\u4eab2009\u5e74\u6211\u6700\u559c\u6b22\u7684\u641c\u7d22\u548c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7814\u7a76\u9879\u76ee\u3002\u5e0c\u671b\u8fd9\u4e9b\u7814\u7a76\u8bba\u6587\u80fd\u591f\u4e3a\u4f602010\u5e74\u7684\u5e02\u573a\u8425\u9500\u5de5\u4f5c\u63d0\u4f9b\u4fe1\u606f\u548c\u542f\u53d1\u3002\u987a\u4fbf\u8bf4\u4e00\u4e0b\uff0c\u5982\u679c\u5728\u9605\u8bfb\u4e86\u8fd9\u4e2a\u5217\u8868\u4e0a\u7684\u6240\u6709\u8bba\u6587\u540e\uff0c\u4f60\u53d1\u73b0\u4f60\u60f3\u8981\u66f4\u591a\uff0c\u8fd9\u91cc\u6709\u4e24\u4e2a\u5f88\u597d\u7684\u8d44\u6e90\u4f9b\u8425\u9500\u4eba\u5458\u5bfb\u627e\u5173\u4e8e\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u7684\u7814\u7a76\u8bba\u6587:<\/p>\n
\u8c37\u6b4c\u5b66\u8005\u96c5\u864e\u7814\u7a76\u89c6\u9891\u8bb2\u5ea7<\/p>\n
\u6240\u4ee5\u70b9\u71c3\u4f60\u7684\u795e\u7ecf\u5143\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u5230\u641c\u7d22\u548c\u793e\u4ea4\u8425\u9500\u7684\u4e66\u5446\u5b50\u7684\u597d\u5904\u30022009\u5e74\u5ea6\u6700\u4f73\u793e\u4ea4\u5a92\u4f53\u548c\u641c\u7d22\u8425\u9500\u7814\u7a76\u9879\u76ee\u8d5e\u52a9\u641c\u7d22\u7814\u7a76\u8bba\u6587\u641c\u7d22\u67e5\u8be2\u5206\u6790\u7814\u7a76\u8bba\u6587\u4e2a\u6027\u5316\u641c\u7d22\u7814\u7a76\u8bba\u6587\u793e\u4ea4\u5a92\u4f53\u7814\u7a76\u8bba\u6587BuyerSphere\u9879\u76ee\u8054\u76df\u8425\u9500\u7814\u7a76\u8bba\u6587\u7f51\u7edc\u5206\u6790\u7814\u7a76\u8bba\u6587\u8d5e\u52a9\u641c\u7d22\u7814\u7a76\u8bba\u6587\u5206\u6790\u6709\u673a\u641c\u7d22\u5e7f\u544a\u548c\u8d5e\u52a9\u641c\u7d22\u5e7f\u544a\u7684\u5173\u7cfb:\u79ef\u6781\u3001\u6d88\u6781\u8fd8\u662f\u96f6\u4f9d\u8d56?\u6709\u673a\u641c\u7d22\u7ed3\u679c\u662f\u5426\u4f1a\u5bf9PPC\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\uff0c\u53cd\u4e4b\u4ea6\u7136?\u636e\u7ebd\u7ea6\u5927\u5b66\u65af\u7279\u6069\u5927\u5b66\u7684Anindya Ghose\u548cSha Yang\u6559\u6388\u8bf4\uff0c\u4ed6\u4eec\u786e\u5b9e\u662f\u8fd9\u6837\u3002\u8fd9\u9879\u7814\u7a76\u8bc4\u4f30\u4e86\u6709\u673a\u5e7f\u544a\u548c\u4ed8\u8d39\u5e7f\u544a\u540c\u65f6\u53d1\u5e03\u5bf9\u6d88\u8d39\u8005\u3001\u5e7f\u544a\u5546\u548c\u641c\u7d22\u5f15\u64ce\u7684\u5f71\u54cd\u3002Anindya Ghose\u7684\u7406\u8bba\u662f\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u6218\u7565\u6027\u5730\u8c03\u6574\u6709\u673a\u641c\u7d22\u6392\u540d\uff0c\u4ee5\u589e\u52a0\u4ed8\u8d39\u641c\u7d22\u7684\u6536\u5165\u3002\u7ebd\u7ea6\u5927\u5b66\u65af\u7279\u6069\u5927\u5b66\u6559\u6388Anindya Ghose\u548cSha Yang\u518d\u6b21\u63d0\u51fa\u4e86\u8fd9\u4e00\u89c2\u70b9\uff0c\u6311\u6218\u4e86\u4ed8\u8d39\u641c\u7d22\u4e2d\u7b2c\u4e00\u4f4d\u7f6e\u6700\u8d5a\u94b1\u7684\u4f20\u7edf\u89c2\u70b9\u3002\u57fa\u4e8e\u4ece\u8c37\u6b4c\u4e0a\u5e7f\u544a\u7684\u5168\u56fd\u6027\u5927\u578b\u96f6\u552e\u5546\u6536\u96c6\u7684\u6570\u767e\u4e2a\u5173\u952e\u5b57\u7684\u516d\u4e2a\u6708\u9762\u677f\u6570\u636e\u96c6\uff0c\u672c\u7814\u7a76\u91cf\u5316\u4e86\u5173\u952e\u5b57\u7c7b\u578b\u548c\u957f\u5ea6\u3001\u5e7f\u544a\u4f4d\u7f6e\u548c\u5e7f\u544a\u5546\u767b\u9646\u9875\u7684\u76f8\u5173\u6027\u5bf9\u6d88\u8d39\u8005\u641c\u7d22\u548c\u8d2d\u4e70\u884c\u4e3a\u7684\u5f71\u54cd\u3002\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5dde\u7acb\u5927\u5b66\u7684Jim Jansen\u6559\u6388\u548c\u6606\u58eb\u5170\u79d1\u6280\u5927\u5b66\u7684Amanda Spink\u6559\u6388\u7684\u8fd9\u7bc7\u8bba\u6587\u8c03\u67e5\u4e86\u5c06\u4ed8\u8d39\u548c\u6709\u673a\u641c\u7d22\u7ed3\u679c\u6574\u5408\u5230\u5355\u4e2aSERP\u5217\u8868\u4e2d\u7684\u5f71\u54cd\u3002\u8fd9\u9879\u7814\u7a76\u7684\u524d\u63d0\u662f\uff0c\u641c\u7d22\u8005\u4e3b\u8981\u5bf9\u76f8\u5173\u7ed3\u679c\u611f\u5174\u8da3\uff0c\u4f46\u5bf9\u6309\u4ed8\u8d39\u5e7f\u544a\u6709\u8d1f\u9762\u504f\u89c1\u3002\u5c06\u4ed8\u8d39\u5e7f\u544a\u548c\u6709\u673a\u5e7f\u544a\u5206\u5f00\uff0c\u5f15\u64ce\u53ef\u80fd\u4f1a\u5bf9\u7528\u6237\u9020\u6210\u4f24\u5bb3\uff0c\u56e0\u4e3a\u5b83\u53ef\u80fd\u4e0d\u4f1a\u5f15\u5bfc\u7528\u6237\u5230\u76f8\u5173\u7f51\u7ad9\u3002\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8eJim Jansen\u7684\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u6700\u8fd1\u5173\u4e8e\u641c\u7d22\u8425\u9500\u7684\u73b0\u72b6\u548c\u672a\u6765\u7684\u91c7\u8bbf\u3002<\/p>\n
\u4f7f\u7528\u4e00\u79cd\u88ab\u63d0\u8bae\u7684\u201c\u5065\u58ee\u7684\u67e5\u8be2\u5206\u7c7b\u7cfb\u7edf\uff0c\u53ef\u4ee5\u8bc6\u522b\u6570\u5343\u4e2a\u67e5\u8be2\u7c7b\uff0c\u540c\u65f6\u5b9e\u65f6\u5904\u7406\u5546\u4e1aWeb\u641c\u7d22\u5f15\u64ce\u7684\u67e5\u8be2\u91cf\u201d\uff0c\u8be5\u56e2\u961f\u7531Yahoo!\u52a0\u5dde\u5927\u5b66\u6d1b\u6749\u77f6\u5206\u6821\u7684rio\u548c\u7f57\u683c\u65af\u5927\u5b66\u7684\u5f20\u5f64\u6559\u6388\u5c06\u4ed6\u4eec\u7684\u7814\u7a76\u96c6\u4e2d\u5728\u7f55\u89c1\u7684\u641c\u7d22\u67e5\u8be2\u4e0a\uff0c\u5e76\u76f8\u4fe1\u4ed6\u4eec\u7684\u65b9\u6cd5\u5c06\u4f7f\u5728\u7ebf\u5e7f\u544a\u4e0e\u7f55\u89c1\u67e5\u8be2\u66f4\u597d\u5730\u5339\u914d\uff0c\u5e76\u5e26\u6765\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n
\u5927\u89c4\u6a21\u641c\u7d22\u65e5\u5fd7\u4e2d\u7684\u957f\u67e5\u8be2\u5206\u6790(\u89c6\u9891)<\/p>\n
\u9a6c\u8428\u8bf8\u585e\u5927\u5b66\u963f\u9ed8\u65af\u7279\u5206\u6821\u8ba1\u7b97\u673a\u79d1\u5b66\u7cfb\u7684Michael Bendersky\u548cBruce Croft\u5206\u6790\u4e86\u957f\u5c3e\u641c\u7d22\u67e5\u8be2\uff0c\u76ee\u7684\u662f\u786e\u5b9a\u6700\u5e38\u51fa\u73b0\u7684\u67e5\u8be2\u7c7b\u578b\u7684\u7279\u5f81\u3002ThEir\u7814\u7a76\u7740\u773c\u4e8e\u5927\u89c4\u6a21\u641c\u7d22\u65e5\u5fd7\u4e2d\u67e5\u8be2\u957f\u5ea6\u7684\u5206\u5e03\uff0c\u5e76\u89e3\u51b3\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u6709\u6548\u4f7f\u7528\u5b83\u4eec\u6240\u6d89\u53ca\u7684\u95ee\u9898\u3002\u4e2a\u6027\u5316\u641c\u7d22\u7814\u7a76\u8bba\u6587\u4e2a\u6027\u5316\u7684\u6f5c\u529bJaime Teevan(\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u8ba1\u7b97\u673a\u79d1\u5b66\u548c\u4eba\u5de5\u667a\u80fd\u5b9e\u9a8c\u5ba4)\uff0cSusan T. Dumais\u548cEric Horvitz(\u5fae\u8f6f)\u7814\u7a76\u4e86\u201c\u7528\u6237\u5174\u8da3\u7684\u663e\u6027\u76f8\u5173\u6027\u5224\u65ad\u548c\u9690\u6027\u6307\u6807\u201d\uff0c\u8bd5\u56fe\u66f4\u597d\u5730\u7406\u89e3\u4f7f\u7528\u76f8\u540c\u67e5\u8be2\u7684\u4eba\u4eec\u5728\u641c\u7d22\u5185\u5bb9\u65b9\u9762\u7684\u53d8\u5316\u3002\u9274\u4e8e\u4e2a\u6027\u5316\u641c\u7d22\u521a\u521a\u88ab\u8c37\u6b4c\u6574\u5408\uff0c\u8fd9\u7bc7\u6587\u7ae0\u7edd\u5bf9\u503c\u5f97\u4e00\u8bfb\u3002<\/p>\n
Jaime Teevan\u548cSusan T. Dumais\u8fd9\u6b21\u518d\u6b21\u4e0e\u6765\u81ea\u5fae\u8f6f\u7814\u7a76\u9662\u7684Daniel J. Liebling\u5408\u4f5c\uff0c\u4f7f\u7528\u660e\u786e\u7684\u76f8\u5173\u6027\u5224\u65ad\u548c\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\u7684\u5927\u89c4\u6a21\u65e5\u5fd7\u5206\u6790\u6765\u7814\u7a76\u7528\u6237\u610f\u56fe\u7684\u53ef\u53d8\u6027\u3002\u8be5\u56e2\u961f\u8bd5\u56fe\u63cf\u8ff0\u7528\u6237\u67e5\u8be2\u7684\u7279\u5f81\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6784\u5efa\u9884\u6d4b\u6a21\u578b\uff0c\u4ee5\u8bc6\u522b\u53ef\u4ee5\u4ece\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u7684\u4e2a\u6027\u5316\u4e2d\u53d7\u76ca\u7684\u67e5\u8be2\u3002<\/p>\n
David Harry\uff0c\u53ef\u9760\u7684SEO\u603b\u88c1\uff0cHuoMah SEO\u535a\u5ba2\u7684\u641c\u7d22\u77e5\u8bc6\u63d0\u4f9b\u8005\u548c\u4e2a\u6027\u5316\u641c\u7d22\u6700\u91cd\u8981\u7684\u6743\u5a01\u4e4b\u4e00\uff0c\u53d1\u5e03\u4e86\u8fd9\u7bc7\u5173\u4e8epsearch\u7684\u5fc5\u8bfb\u8bba\u6587\u3002Harry\u8fdb\u884c\u4e86\u51e0\u8f6e\u6d4b\u8bd5\uff0c\u68c0\u67e5\u8c37\u6b4c\u4e2a\u6027\u5316\u641c\u7d22\u548c\u6392\u540d\u6d41\u91cf\uff0c\u67e5\u770b\u4ea4\u6613\u548c\u4fe1\u606f\u67e5\u8be2\u7a7a\u95f4\uff0c\u5e76\u9694\u79bb\u5730\u7406\u76f8\u5173\u56e0\u7d20\u3002<\/p>\n
\u793e\u4ea4\u5a92\u4f53\u7814\u7a76\u8bba\u6587\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5dde\u7acb\u5927\u5b66\u6559\u6388Jim Jansen\u548c\u4ed6\u7684\u56e2\u961f\uff0c\u5305\u62ecAbdur Chowdury(\u63a8\u7279\u548c\u4f0a\u5229\u8bfa\u4f0a\u7406\u5de5\u5b66\u9662)\u548c\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5dde\u7acb\u5927\u5b66\u7684\u5b66\u751fKate Sobel\uff0c\u4f7f\u7528\u6848\u4f8b\u7814\u7a76\u7684\u65b9\u6cd5\uff0c\u5206\u6790\u4e86\u8d85\u8fc715\u4e07\u6761\u63a8\u7279(\u5173\u6ce8\u8303\u56f4\u3001\u9891\u7387\u3001\u65f6\u95f4\u548c\u5185\u5bb9)\uff0c\u53d1\u73b019%\u7684\u63a8\u7279\u5305\u542b\u5bf9\u54c1\u724c\u7684\u63d0\u53ca\uff0c\u800c\u5927\u7ea620%\u7684\u63a8\u7279\u662f\u5bfb\u6c42\u4fe1\u606f\u548c\u63d0\u4f9b\u4fe1\u606f\u3002<\/p>\n
\u4f60\u77e5\u9053\u53bbSNA\u7684\u8def\u5417?\u793e\u4ea4\u5a92\u4f53\u7684\u4f7f\u7528\u6b63\u5728\u7206\u70b8\u5f0f\u589e\u957f\uff0c\u50cfFacebook\u548cTwitter\u8fd9\u6837\u7684\u670d\u52a1\u4f7f\u4eba\u7c7b\u5408\u4f5c\u7684\u65b0\u5f62\u5f0f\u6210\u4e3a\u53ef\u80fd\u3002\u6765\u81ea\u9a6c\u91cc\u5170\u5927\u5b66\u3001\u4eba\u673a\u4ea4\u4e92\u5b9e\u9a8c\u5ba4\u548c\u5fae\u8f6f\u7684\u7814\u7a76\u4eba\u5458(Derek L. Hansen, Dana Rotman, Elizabeth Bonsignore, natata mili – frayling, Eduarda Mendes Rodrigues, Marc Smith, Ben Shneiderman, Tony Capone)\u7814\u7a76\u4e86\u793e\u4ea4\u7f51\u7edc\u5206\u6790\u5de5\u5177\u5982\u4f55\u5e2e\u52a9\u5b9e\u8df5\u4eba\u5458\u66f4\u597d\u5730\u7406\u89e3\u793e\u4ea4\u5a92\u4f53\u6570\u636e\u3002BuyerSphere\u9879\u76ee\u662f\u4e00\u4e2a\u4e3b\u8981\u7684B2B\u7814\u7a76\u9879\u76ee\uff0c\u5206\u6790\u4e70\u5bb6\u884c\u4e3a\uff0c\u7531Enquiro research\u8fdb\u884c\uff0c\u6765\u81ea\u8c37\u6b4c\uff0cBusiness.com, Covario, Marketo\u548cDemandBase\u3002\u4e70\u5bb6\u9886\u57df\u9879\u76ee\u7684\u4e94\u7bc7\u7814\u7a76\u8bba\u6587\u90fd\u975e\u5e38\u503c\u5f97\u4e00\u8bfb\u3002<\/p>\n
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