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3\u3002\u5982\u679c\u4f60\u6ca1\u6709\u8fd0\u884c\u641c\u7d22\u6216\u5173\u952e\u5b57\u5b9a\u5411\u5e7f\u544a(\u6216\u8005\u5982\u679c\u4f60\u5728\u8fd0\u884c\u641c\u7d22\u6216\u5173\u952e\u5b57\u5b9a\u5411\u5e7f\u544a\uff0c\u4f46\u5728\u6b64\u57fa\u7840\u4e0a\u8fdb\u884c\u4e86\u7528\u6237\u5206\u5c42)\uff0c\u4f60\u53ef\u80fd\u4e5f\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u4f60\u7684\u76ee\u6807\u7528\u6237\u3002\u901a\u8fc7\u5c06\u53d7\u4f17\u8303\u56f4\u7f29\u5c0f\u5230\u66f4\u5177\u4f53\u7684\u6807\u51c6\uff0c\u4f60\u53ef\u4ee5\u66f4\u5177\u4f53\u5730\u8fce\u5408\u4f60\u7684\u5e7f\u544a\u6587\u6848\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u5373\u4f7f\u4f60\u7684\u6574\u4f53\u70b9\u51fb\u7387\u6ca1\u6709\u90a3\u4e48\u9ad8\u3002\u4f4e\u70b9\u51fb\u7387\u53ef\u80fd\u662f\u56e0\u4e3a\u4f60\u5728\u9519\u8bef\u7684\u5173\u952e\u8bcd\u4e0a\u51fa\u4ef7\u3002\u4f46\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u7f16\u5199\u66f4\u5f3a\u5927\u7684\u5e7f\u544a\u6587\u6848\u6765\u663e\u8457\u63d0\u9ad8\u70b9\u51fb\u7387(\u8f6c\u5316\u7387\u548cROI)\u3002\u8fd9\u662f\u5982\u4f55\u3002<\/p>\n
4\u3002\u9664\u975e\u662f\u4e00\u4e2a\u957f\u7ea2\u7eff\u706f\u524d\u7684\u5e7f\u544a\u724c\uff0c\u5426\u5219\u4f60\u53ef\u4ee5\u653e\u5fc3\uff0c\u51e0\u4e4e\u6ca1\u6709\u5e7f\u544a\u662f\u5b8c\u6574\u9605\u8bfb\u7684\u2014\u2014\u5c24\u5176\u662f\u5728\u7ebf\u5e7f\u544a\u3002\u4fdd\u6301\u4f60\u7684\u5e7f\u544a\u7b80\u5355\uff0c\u8fd9\u6837\u5b83\u4eec\u53ef\u4ee5\u4e00\u773c\u5c31\u4f20\u8fbe\u51fa\u6709\u6548\u7684\u4fe1\u606f\u3002\u65b9\u6cd5\u5982\u4e0b:<\/p>\n
\u5728\u6807\u9898\u548c\u63cf\u8ff0\u4e2d\u5305\u542b\u5173\u952e\u8bcd\uff0c\u4f46\u4e0d\u8981\u91cd\u590d\u3002\u5982\u679c\u4e0d\u9700\u8981\uff0c\u5c31\u4e0d\u8981\u4f7f\u7528\u5b8c\u6574\u7684\u5b57\u7b26\u6570\u3002\u4e0d\u8981\u7528\u4e0d\u76f4\u89c2\u7684\u7f29\u5199\u4f7f\u4f60\u7684\u5e7f\u544a\u590d\u6742\u5316\u3002\u4f7f\u7528\u901a\u4fd7\u6613\u61c2\u7684\u8bed\u8a00\u3002\u8fd9\u91cc\u6709\u66f4\u591a\u8c37\u6b4c\u5e7f\u544a\u7684\u4f8b\u5b50\u3002<\/p>\n
5\u3002\u544a\u8bc9\u7528\u6237\u4f60\u6709\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\uff0c\u4f60\u7684\u4e1c\u897f\u6bd4\u7ade\u4e89\u5bf9\u624b\u7684\u597d\uff0c\u5e76\u4e0d\u662f\u5728\u53f7\u53ec\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u3002\u4f60\u9700\u8981\u771f\u6b63\u9080\u8bf7\u4f60\u7684\u5e7f\u544a\u89c2\u4f17\u6765\u8868\u6f14\u3002\u73b0\u5728\u5c31\u884c\u52a8\u8d77\u6765\u3002\u7acb\u5373\u8d2d\u4e70\u4eca\u5929\u4e0b\u8f7d\u3002\u867d\u7136\u53ea\u662f\u4e00\u4e24\u4e2a\u5b57\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u5fae\u5c0f\u7684\u63a8\u52a8\uff0c\u5b83\u53ef\u4ee5\u4f7f\u6240\u6709\u7684\u4e0d\u540c\u3002<\/p>\n
\u751a\u81f3\u66f4\u597d\uff0c\u5f3a\u8c03CTA\u4e2d\u7684\u67d0\u4e2a\u7279\u6027\u6216\u798f\u5229\uff0c\u5982\u201c\u73b0\u5728\u5f00\u59cb\u4fdd\u5b58\u201d\u6216\u201c\u4eca\u5929\u5c31\u4e0e\u4e13\u5bb6\u4ea4\u8c08\u201d\u3002\u201d<\/p>\n<\/p>\n
6\u3002\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u7279\u522b\u4f18\u60e0\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u5982\u6298\u6263\u548c\u514d\u8d39\u9001\u8d27\u3002\u4f46\u4e0d\u8981\u53ea\u662f\u628a\u5b83\u4eec\u5199\u5728\u63cf\u8ff0\u91cc\uff0c\u800c\u662f\u5c31\u5728\u4f60\u7684PPC\u5934\u6761\u4e0a\u3002\u4e3b\u8981\u662f\u56e0\u4e3a\u6807\u9898\u662f\u641c\u7d22\u8005\u6700\u5148(\u6709\u65f6\u662f\u552f\u4e00)\u770b\u5230\u7684\u4e1c\u897f\u3002\u4f46\u4e5f\u56e0\u4e3a\u6807\u9898\u4e2d\u7684\u6570\u5b57\u5f80\u5f80\u8868\u73b0\u5f97\u5f88\u597d\uff0c\u50cf\u201c\u514d\u8d39\u201d\u8fd9\u6837\u7684\u8bcd\u4f1a\u8ba9\u4eba\u7684\u5927\u8111\u5174\u594b(\u5c31\u50cf\u5df4\u8482\u7cbe\u7075(Buddy the Elf)\u4e00\u4e0b\u5b50\u6309\u4e0b\u6240\u6709\u7684\u7535\u68af\u6309\u94ae\u4e00\u6837)\u3002<\/p>\n
7\u3002\u628a\u4f60\u7684\u4e3b\u8981\u5173\u952e\u5b57\u5728\u4f60\u7684\u663e\u793a\u8def\u5f84<\/p>\n
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8\u3002\u60c5\u611f\u5e7f\u544a\u6587\u6848\u662f\u63d0\u9ad8\u70b9\u51fb\u7387\u7684\u5fc5\u7531\u4e4b\u8def\u3002\u4f46\u60c5\u611f\u5e7f\u544a\u6587\u6848\u7684\u79d8\u5bc6\u5728\u4e8e\u4fdd\u6301\u5fae\u5999\u3002\u4e0d\u9700\u8981\u6240\u6709\u7684\u5927\u5199\u3001\u53cc\u66f2\u7ebf\u8bcd\u6216\u611f\u53f9\u53f7\u3002\u770b\u770b\u4e0b\u9762\u8fd9\u4e24\u4e2a\u516c\u5171\u6f14\u8bb2\u6559\u7ec3\u7684\u5e7f\u544a\uff0c\u5b83\u4eec\u90fd\u6709\u53ef\u9760\u7684\u5e7f\u544a\u6587\u6848\u3002\u7b2c\u4e00\u4e2a\u4f7f\u7528\u4e86\u201c\u6700\u4f73\u516c\u5f00\u6f14\u8bb2\u6559\u7ec3\u201d\u3001\u201c\u63d0\u5347\u4f60\u7684\u516c\u5f00\u6f14\u8bb2\u6280\u5de7\u201d\u548c\u201c\u91cf\u8eab\u5b9a\u5236\u201d\u7b49\u672f\u8bed\u3002\u8fd9\u4e9b\u90fd\u5f88\u597d\uff0c\u4f46\u7b2c\u4e8c\u4e2a\u5e7f\u544a\u6709\u66f4\u591a\u60c5\u7eea\u5316\u7684\u8bcd\u6c47\u548c\u77ed\u8bed\uff0c\u6bd4\u5982\u201c\u66f4\u81ea\u4fe1\u5730\u8bf4\u8bdd\u201d\u3001\u201c\u4fc3\u8fdb\u4f60\u7684\u4e8b\u4e1a\u201d\u3001\u201c\u8fc7\u6700\u597d\u7684\u751f\u6d3b\u201d\u548c\u201c\u91ca\u653e\u4f60\u7684\u6f5c\u529b\u201d\u3002<\/p>\n<\/p>\n
\u4e0d\u4ec5\u66f4\u6ce8\u91cd\u5229\u76ca\uff0c\u800c\u4e14\u66f4\u60c5\u7eea\u5316\u3002\u6ca1\u6709\u4ec0\u4e48\u5962\u4f88\uff0c\u53ea\u662f\u6709\u611f\u89c9\u800c\u5df2\u3002\u8fd9\u4e9b\u6700\u540e\u7684\u65b9\u6cd5\u6765\u81ea\u6211\u4eec\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u8bc4\u5206\u5668\u7684\u6570\u636e\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\u3002\u6211\u4eec\u786e\u5b9a\u4e86\u5728\u70b9\u51fb\u7387\u65b9\u9762\u6392\u540d\u524d15%\u3001\u524d5%\u548c\u524d1%\u7684\u8d26\u53f7\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u7684\u53d1\u73b0\u3002<\/p>\n
9\u3002\u4f7f\u7528\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165(DKI)\uff0c\u8c37\u6b4c\u5c06\u81ea\u52a8\u63d2\u5165\u89e6\u53d1\u5e7f\u544a\u7684\u5173\u952e\u5b57\u5230\u60a8\u7684\u5e7f\u544a\u526f\u672c\u6216\u6807\u9898\u3002\u8fd9\u662f\u6709\u76ca\u7684\uff0c\u4f46\u53ea\u662f\u4ece\u6211\u4eec\u4e0b\u9762\u7684\u4e00\u9879\u7814\u7a76\u4e2d\u53ef\u4ee5\u770b\u51fa:<\/p>\n<\/p>\n
\u4f60\u53ef\u4ee5\u770b\u5230\u5e26\u6709DKI\u7684\u5e7f\u544a\u6bd4\u90a3\u4e9b\u6ca1\u6709DKI\u7684\u5e7f\u544a\u6709\u66f4\u9ad8\u7684\u76f8\u5bf9\u9891\u7387\uff0c\u4f46\u53ea\u9488\u5bf9\u524d15%\u7684\u8d26\u6237\u3002\u5f53\u4f60\u79fb\u52a8\u5230\u6700\u4e0a\u9762\u76845%\u548c1%\u65f6\uff0c\u6ce8\u610f\u5230\u7ea2\u8272\u66f2\u7ebf\u5b9e\u9645\u4e0a\u4f4e\u4e8e\u84dd\u8272\u66f2\u7ebf\u3002\u8fd9\u544a\u8bc9\u6211\u4eec\uff0cDKI\u7edd\u5bf9\u5e94\u8be5\u662f\u4f60\u5de5\u5177\u7bb1\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u4e3a\u5b83\u5f80\u5f80\u4f1a\u4ea7\u751f\u7a0d\u9ad8\u7684\u65e9\u671f\u56de\u62a5\uff0c\u4f46\u4e0d\u5e94\u8be5\u8fc7\u5ea6\u4f9d\u8d56\u5b83\u3002<\/p>\n
10\u3002\u5e7f\u544a\u6269\u5c55\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u5e7f\u544a\u5728SERP\u4e0a\u5360\u636e\u66f4\u591a\u7684\u7a7a\u95f4\uff0c\u7ed9\u5b83\u66f4\u591a\u7684\u70b9\u51fb\u5438\u5f15\u529b\u3002\u5728\u540c\u6837\u7684\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u4f7f\u7528\u7ad9\u70b9\u94fe\u63a5\u6269\u5c55\u7684\u8d26\u6237\u6bd4\u6ca1\u6709\u4f7f\u7528\u7ad9\u70b9\u94fe\u63a5\u6269\u5c55\u7684\u8d26\u6237\u8868\u73b0\u7565\u597d\uff0c\u8fd9\u5e76\u4e0d\u4ee4\u4eba\u60ca\u8bb6\u3002\u8fd9\u662f\u4e00\u4e2a\u9002\u5ea6\u7684\u589e\u957f\uff0c\u4f46\u5b83\u4e0d\u4f1a\u4f7f\u4f60\u7684\u70b9\u51fb\u7387\u7ffb\u500d\u6216\u4e09\u500d\uff0c\u5f53\u7136\u4e5f\u65e0\u6cd5\u5f25\u8865\u65e0\u804a\u7684\u5e7f\u544a\u62f7\u8d1d\u3002\u56e0\u6b64\uff0c\u5c31\u50cfDKI\u4e00\u6837\uff0c\u4f7f\u7528\u6269\u5c55\uff0c\u4f46\u4e0d\u8981\u4f9d\u8d56\u5b83\u4eec\u3002<\/p>\n
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