\u6700\u8fd1\uff0c\u6211\u6709\u4e00\u4e2a\u673a\u4f1a\u5411Sigma\u7684\u5408\u4f19\u4ebaGreg Gretsch\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u7684\u95ee\u9898\uff0cSigma\u662f\u6211\u4eec\u6295\u8d44\u8005\u7684\u98ce\u9669\u6295\u8d44\u516c\u53f8\u4e4b\u4e00\u3002\u6211\u4eec\u6700\u8fd1\u83b7\u5f97\u4e86\u7b2c\u4e8c\u8f6e\u98ce\u9669\u6295\u8d44\u3002\u5f53Larry\u83b7\u5f97\u7b2c\u4e00\u8f6e\u878d\u8d44\u65f6\uff0c\u6211\u662fWordStream\u56e2\u961f\u7684\u4e00\u5458\uff0c\u4f46\u6211\u4ece\u6765\u6ca1\u6709\u771f\u6b63\u79ef\u6781\u5730\u53c2\u4e0e\u8fc7\u878d\u8d44\u3002\u6211\u6709\u5f88\u591a\u5173\u4e8e\u98ce\u9669\u6295\u8d44\u5bb6\u5982\u4f55\u770b\u5f85\u8425\u9500\u8ba1\u5212\u548c\u641c\u7d22\u9886\u57df\u7684\u95ee\u9898\uff0c\u683c\u96f7\u683c\u5f88\u53cb\u597d\u5730\u5728\u4ed6\u5173\u4e8e\u4f60\u7684\u98ce\u9669\u63a8\u4ecb\u7684\u8425\u9500\u90e8\u5206\u7684\u5e16\u5b50\u4e2d\u56de\u7b54\u4e86\u8fd9\u4e9b\u95ee\u9898\u3002Greg\u751a\u81f3\u82b1\u4e86\u66f4\u591a\u7684\u65f6\u95f4\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u56de\u7b54\u6211\u7684\u4e00\u4e9b\u540e\u7eed\u95ee\u9898\uff0c\u5e76\u5141\u8bb8\u6211\u4eec\u5728\u535a\u5ba2\u4e0a\u53d1\u5e03\u7b54\u6848\u3002\u7531\u4e8e\u8fd9\u91cc\u7684\u8bb8\u591a\u542c\u4f17\u8981\u4e48\u5728\u8425\u9500\u90e8\u95e8\u5de5\u4f5c\uff0c\u8bd5\u56fe\u5b66\u4e60SEO\/SEM\u5e76\u5c06\u5176\u4f5c\u4e3a\u4e00\u4e2a\u6e20\u9053\u6765\u53d1\u5c55\uff0c\u8981\u4e48\u5728\u641c\u7d22\u9886\u57df\u6709\u5f88\u6df1\u7684\u4e86\u89e3\uff0c\u6211\u8ba4\u4e3a\u4ece\u98ce\u6295\u90a3\u91cc\u4e86\u89e3\u8425\u9500\u90e8\u95e8\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u7684\u516c\u53f8\u83b7\u5f97\u8d44\u91d1\u5c06\u5bf9\u6211\u4eec\u7684\u8bfb\u8005\u5f88\u6709\u5e2e\u52a9\u3002\u95ee\u98981:\u4f60\u5982\u4f55\u5b9a\u4f4d\u4f60\u7684\u8425\u9500\u7b56\u7565\u7ed9\u98ce\u6295\u516c\u53f8?<\/p>\n
\u6765\u81ea\u683c\u96f7\u683c\u7684\u5e16\u5b50:<\/p>\n
\u201c\u4f60\u6700\u597d\u80fd\u591f\u89e3\u91ca\u4f60\u5c06\u5982\u4f55\u6709\u6548\u5730\u4f7f\u7528\u7f51\u7edc\u6765\u4e0e\u4f60\u7684\u5ba2\u6237\u3001\u6f5c\u5728\u5ba2\u6237\u548c\u76ee\u6807\u8fdb\u884c\u4ea4\u6d41\u548c\u503e\u542c\u3002\u4f60\u5982\u4f55\u5728\u4f60\u7684\u521b\u4e1a\u5ba3\u4f20\u4e2d\u4f20\u8fbe\u8fd9\u4e00\u70b9\uff0c\u8fd9\u5c31\u662f\u6c64\u59c6\u95ee\u7684\u7b2c\u4e8c\u4e2a\u95ee\u9898\u7684\u6838\u5fc3\u3002\u6211\u7684\u540e\u7eed\u95ee\u9898:\u6211\u5f88\u597d\u5947\u4f60\u671f\u671b\u8fd9\u91cc\u7684\u7c92\u5ea6\u6709\u591a\u7ec6\uff0c\u4f60\u8ba4\u4e3a\u90a3\u4e9b\u5bfb\u6c42\u8d44\u672c\u7684\u4eba\u5e94\u8be5\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u5047\u8bbe\u4ed6\u4eec\u7684\u98ce\u6295\u5ba2\u6237\u7cbe\u901a\u7f51\u7edc?\u6211\u95ee\u4f60\uff0c\u56e0\u4e3a\u6211\u7a81\u7136\u60f3\u5230\uff0c\u5728\u878d\u8d44\u8fc7\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u4f60\u4f1a\u5411\u5728\u4f60\u7684\u884c\u4e1a\u548c\u4f60\u7684\u7b56\u7565\u6709\u4e0d\u540c\u7ecf\u9a8c\u6c34\u5e73\u7684\u4eba\u63a8\u9500\u2014\u2014\u4e5f\u8bb8\u66f4\u91cd\u8981\u7684\u662f\u4e0e\u5408\u9002\u7684\u4eba\u8fdb\u884c\u5408\u9002\u7684\u4f1a\u9762\uff0c\u5e76\u6bcf\u6b21\u8c03\u6574\u4f60\u7684\u63a8\u9500?<\/p>\n
\u683c\u96f7\u683c\u7684\u56de\u7b54:<\/p>\n
\u8fd9\u662f\u4e3a\u4e86\u786e\u4fdd\u4f60\u627e\u5230\u4e86\u6b63\u786e\u7684\u89c2\u4f17\u3002\u5982\u679c\u4e0e\u4f60\u4ea4\u8c08\u7684\u98ce\u6295\u5e76\u4e0d\u4e86\u89e3\u8fd9\u4e00\u70b9\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u5e76\u6ca1\u6709\u4e0e\u6b63\u786e\u7684\u4eba\u4ea4\u8c08\u3002\u98ce\u6295\u90fd\u6765\u81ea\u4e0d\u540c\u7684\u8fd0\u8425\u80cc\u666f\uff0c\u6240\u4ee5\u4f60\u4f1a\u4ece\u4e0d\u540c\u7684\u4eba\u90a3\u91cc\u5f97\u5230\u4e0d\u540c\u7a0b\u5ea6\u7684\u53c2\u4e0e\uff0c\u4f46\u4ed6\u4eec\u80af\u5b9a\u5e94\u8be5\u4e86\u89e3\u57fa\u672c\u7684\u5185\u5bb9\u3002\u95ee\u98982:\u4e0e\u98ce\u6295\u516c\u53f8\u5171\u4eab\u7684\u5e02\u573a\u8425\u9500\u4fe1\u606f\u7684\u6b63\u786e\u6570\u91cf\u662f\u591a\u5c11?\u8bf7\u786e\u4fdd\u4f60\u8ffd\u8e2a\u4e86\u5c3d\u53ef\u80fd\u591a\u7684\u4e0d\u540c\u5143\u7d20\uff0c\u8fd9\u6837\u5728\u5411\u6f5c\u5728\u6295\u8d44\u8005\u63a8\u9500\u4e4b\u524d\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f00\u59cb\u4e86\u89e3\u5ba2\u6237\u83b7\u53d6\u7684\u771f\u6b63\u9886\u5148\u6307\u6807\u662f\u4ec0\u4e48\u3002\u7136\u540e\u5c55\u793a\u4f60\u5728\u8fd9\u4e9b\u9886\u5148\u6307\u6807\u4e0a\u7684\u8fdb\u5c55\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u8fd9\u4e9b\u9886\u5148\u6307\u6807\u8d8a\u9760\u524d\u6216\u8d8a\u9760\u53f3\uff0c\u5bf9\u98ce\u9669\u6295\u8d44\u5bb6\u6765\u8bf4\uff0c\u673a\u4f1a\u5c31\u8d8a\u6709\u8da3\u3002\u6211\u7684\u540e\u7eed:<\/p>\n<\/p>\n
\u6211\u8ba4\u4e3a\u7c92\u5ea6\u95ee\u9898\u5728\u8fd9\u91cc\u4e5f\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u95ee\u9898:\u521b\u59cb\u4eba\u5e94\u8be5\u62c5\u5fc3\u8fd9\u91cc\u7684\u6570\u636e\u8fc7\u8f7d\u5417?\u8fd9\u662f\u4e00\u4e2a\u8fc7\u4e8e\u5bbd\u6cdb\u7684\u95ee\u9898\uff0c\u4f46\u603b\u7684\u6765\u8bf4\uff0c\u4f60\u8ba4\u4e3a\u662f\u66f4\u6709\u6548\u5730\u72af\u9519\uff0c\u56e0\u4e3a\u592a\u591a\u7684kpi\u53ef\u80fd\u4f1a\u8ba9\u6295\u8d44\u8005\u96be\u4ee5\u89e3\u8bfb\uff0c\u8fd8\u662f\u66f4\u6709\u6548\u5730\u5c06\u6570\u636e\u6c47\u96c6\u6210\u66f4\u5bb9\u6613\u7406\u89e3(\u548c\u66f4\u77ed)\u7684\u6307\u6807\u96c6\u5408\uff0c\u66f4\u53ef\u80fd\u6709\u6548\u5730\u5411\u6f5c\u5728\u6295\u8d44\u8005\u8bb2\u8ff0\u4f60\u7684\u6545\u4e8b?<\/p>\n<\/p>\n
\u683c\u96f7\u683c\u7684\u56de\u7b54:<\/p>\n
\u8d8a\u5c11\u8d8a\u597d\u3002\u4f60\u5e0c\u671b\u80fd\u591f\u5c55\u793a\u4e00\u4e2a\u7b80\u77ed\u7684\u5217\u8868\uff0c\u89e3\u91ca\u4e3a\u4ec0\u4e48\u5b83\u4eec\u662f\u4f60\u9700\u8981\u8ddf\u8e2a\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u89e3\u91ca\u4f60\u662f\u5982\u4f55\u7ba1\u7406\u5b83\u4eec\u7684\uff0c\u5e76\u5c55\u793a\u5b83\u4eec\u662f\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6539\u8fdb\u7684\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f60\u51e0\u4e4e\u80af\u5b9a\u4f1a\u5f97\u5230\u5173\u4e8e\u8d85\u51fa\u4f60\u6240\u5448\u73b0\u7684\u6307\u6807\u7684\u95ee\u9898\uff0c\u5982\u679c\u5b83\u78b0\u5de7\u662f\u4f60\u6240\u8ffd\u8e2a\u7684\u5176\u4ed6\u4e1c\u897f\uff0c\u90a3\u4e48\u4f60\u5c06\u83b7\u5f97\u66f4\u591a\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n
\u95ee\u98983:\u98ce\u6295\u754c\u5982\u4f55\u770b\u5f85SEO\u548cSEM ?<\/p>\n
\u6765\u81ea\u683c\u96f7\u683c\u7684\u5e16\u5b50:<\/p>\n<\/p>\n
\u548cf\u6700\u540e\uff0c\u4f60\u53ef\u4ee5\u80af\u5b9a\u98ce\u9669\u6295\u8d44\u5bb6\u5bf9SEM\u7684\u91cd\u578b\u8425\u9500\u8ba1\u5212\u6301\u6000\u7591\u6001\u5ea6\u3002\u6211\u4e2a\u4eba\u5f88\u8ba8\u538c\u6295\u8d44\u4e00\u5bb6\u8c37\u6b4c\u80fd\u6bd4\u6211\u8d5a\u66f4\u591a\u94b1\u7684\u516c\u53f8\u3002\u4e5f\u5c31\u662f\u8bf4\uff0cSEM\u5bf9\u4e8e\u4efb\u4f55\u4e25\u8083\u7684\u5728\u7ebf\u8425\u9500\u4eba\u5458\u6765\u8bf4\u90fd\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u867d\u7136\u6bcf\u4e2a\u60c5\u51b5\u90fd\u4e0d\u4e00\u6837\uff0c\u4f46\u6211\u559c\u6b22\u770b\u5230\u4ece\u6709\u6548\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316(SEM)\u4e2d\u83b7\u5f97\u7684\u77e5\u8bc6\u88ab\u6e17\u900f\u5230\u516c\u53f8\u62e5\u6709\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316(SEO)\u6295\u8d44\u4e2d\uff0c\u5f53\u4f60\u505c\u6b62\u5f00\u652f\u7968\u65f6\uff0c\u8fd9\u4e9b\u6295\u8d44\u4e5f\u4e0d\u4f1a\u505c\u6b62\u652f\u4ed8\u80a1\u606f\u3002\u6211\u542c\u8bf4\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u88ab\u5f62\u5bb9\u4e3a\u514d\u8d39\u7684\u5564\u9152\uff0c\u800c\u7535\u5b50\u5546\u52a1\u88ab\u5f62\u5bb9\u4e3a\u53ef\u5361\u56e0\u2014\u2014\u4f60\u60f3\u8981\u5f97\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u514d\u8d39\u5564\u9152\u3002\u6211\u63a5\u7740\u95ee:<\/p>\n
\u4f60\u8ba4\u4e3a\u8fd9\u5bf9SEM\u8f6f\u4ef6\u548c\u670d\u52a1\u6295\u8d44\u4e5f\u9002\u7528\u5417?\u5170\u5fb7\u00b7\u83f2\u4ec0\u91d1(Rand Fishkin)\u53d1\u8868\u4e86\u4e00\u7bc7\u5173\u4e8e\u4ed6\u7684\u878d\u8d44\u7ecf\u5386\u7684\u6709\u8da3\u7efc\u8ff0\uff0c\u4ed6\u6307\u51fa\uff0c\u8bb8\u591a\u98ce\u6295\u516c\u53f8\u90fd\u6307\u51fa\uff0c\u4ed6\u4eec\u5bf9SEO\u603b\u4f53\u4e0a\u5b58\u5728\u4e00\u5b9a\u7a0b\u5ea6\u7684\u6000\u7591\uff0c\u8fd9\u662f\u4ed6\u4eec\u4e0d\u6295\u8d44\u7684\u4e00\u4e2a\u539f\u56e0\u3002\u5982\u679c\u4e00\u5207\u90fd\u662f\u5e73\u7b49\u7684\uff0c\u4f60\u8ba4\u4e3a\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u6295\u8d44SEM\u6216SEO\u4f1a\u66f4\u6709\u8da3\u5417?\u4f60\u5bf9\u4ee5\u8c37\u6b4c\u4e3a\u4e2d\u5fc3\u7684\u62c5\u5fe7\u4f1a\u6bd4\u4eceSEO\u8d44\u4ea7\u4e2d\u83b7\u5f97\u7684\u201c\u88ab\u52a8\u201d\u597d\u5904\u66f4\u5f3a\u70c8\u5417?\u683c\u96f7\u683c\u7684\u56de\u7b54:\u9996\u5148\uff0c\u4efb\u4f55\u5411\u98ce\u9669\u6295\u8d44\u5bb6\u63a8\u9500\u8fc7\u7684\u4eba\u90fd\u6709\u8fd9\u6837\u7684\u7ecf\u5386:\u4e00\u4e2a\u98ce\u9669\u6295\u8d44\u5bb6\u8ba4\u4e3aX\u662f\u4ed6\u4eec\u9648\u8ff0\u4e2d\u6700\u91cd\u8981\u7684\u4e1c\u897f\uff0c\u800c\u53e6\u4e00\u4e2a\u98ce\u9669\u6295\u8d44\u5bb6\u8ba4\u4e3a\u540c\u6837\u7684\u4e1c\u897f\u662f\u6700\u4e0d\u91cd\u8981\u7684\u3002\u4f60\u4f1a\u5f97\u5230\u5f88\u591a\u53d1\u6563\u7684\u8f93\u5165\u3002\u5c31\u6211\u800c\u8a00\uff0c\u6211\u662fSEO\u957f\u671f\u4ef7\u503c\u7684\u5fe0\u5b9e\u4fe1\u5f92\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u626b\u63cf\u7535\u955c\u662f\u4e00\u79cd\u77ed\u671f\u6295\u8d44\u2014\u2014\u4f60\u4f1a\u6709\u4e00\u79cd\u4e0d\u9519\u7684\u5feb\u611f\uff0c\u4f46\u4f60\u4f1a\u5f88\u96be\u8fc7\u3002\u516c\u53f8\u9700\u8981\u786e\u4fdd\u5728\u8fdb\u884c\u6295\u8d44\u65f6\u5c3d\u53ef\u80fd\u9ad8\u6548\u5730\u8fdb\u884c\uff0c\u5e76\u4ece\u4e2d\u5438\u53d6\u6559\u8bad\u3002SEO\u6295\u8d44\u5728\u6295\u8d44\u5b8c\u6210\u540e\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5c31\u4f1a\u4ea7\u751f\u7ea2\u5229\uff0c\u5c3d\u7ba1\u4f60\u6c38\u8fdc\u4e0d\u80fd\u6ee1\u8db3\u4e8e\u8fc7\u53bb\u7684\u6210\u5c31\uff0c\u4f46\u5b83\u4eec\u4f1a\u521b\u9020\u66f4\u591a\u53ef\u6301\u7eed\u7684\u4ef7\u503c\u3002\u5f53\u4ed6\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u6b63\u5728\u641c\u7d22\u4ed6\u4eec\u6240\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u7684\u4fe1\u606f\u65f6\uff0c\u4e00\u4e2a\u516c\u53f8\u5fc5\u987b\u51fa\u73b0\uff0c\u65e0\u8bba\u662f\u901a\u8fc7SEM\u8fd8\u662fSEO\u3002\u975e\u5e38\u611f\u8c22Greg\u7684\u53c2\u4e0e!<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u67e5\u770bTom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae064\u4e2a\u7b80\u5355\u548c\u521b\u9020\u6027\u768411\u6708\u8425\u9500\u60f3\u6cd5(+\u4f8b\u5b50!)<\/p>\n
\u554a,11\u6708\u3002\u590f\u5929\u5df2\u7ecf\u8fc7\u53bb\u5f88\u4e45\u4e86\uff0c\u611f\u89c9\u79cb\u5929\u624d\u521a\u521a\u5f00\u59cb\uff0c\u7136\u800c\u51ac\u5929\u548c\u8282\u65e5\u7684\u6c1b\u56f4\u5374\u5f00\u59cb\u6162\u6162\u88ad\u6765\u2014\u2014\u5c31\u50cf\u5ba2\u4eba\u5728\u4f60\u7684\u6d3e\u5bf9\u5f00\u59cb\u524d\u5c31\u5230\u4e86\uff0c\u800c\u4f60\u8fd8\u6ca1\u6709\u5b8c\u5168\u51c6\u5907\u597d\u3002\u9664\u4e86\u8fd9\u4e0d\u662f\u4e00\u4e2a\u6d3e\u5bf9\uff0c\u8fd9\u662f\u4f60\u7684\u751f\u610f\uff0c\u4f60\u8bd5\u56fe\u5934\u8111\u98ce\u66b4\u521b\u9020\u6027\u7684\u65b9\u6cd5[\u2026]<\/p>\n
\u662f\u4e00\u4e2a\u7b80\u5316\u7684\u5546\u4e1a\u9884\u7b97\u6307\u5357\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5b9e\u73b0\u4f60\u7684\u76ee\u6807\uff0c\u53d1\u5c55\u4f60\u7684\u4e1a\u52a1\uff0c\u5e76\u4fdd\u6301\u8d22\u52a1(\u548c\u7cbe\u795e)\u5e73\u9759\u3002<\/p>\n
\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe(+\u514d\u8d39\u6a21\u677f\u548c\u793a\u4f8b)<\/p>\n
\u516b\u4e2a\u6b65\u9aa4\u3001\u4e00\u4e2a\u5b8c\u6574\u7684\u793a\u4f8b\u548c\u4e03\u4e2a\u514d\u8d39\u6a21\u677f\u3002\u5927\u5956\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6700\u8fd1\uff0c\u6211\u6709\u4e00\u4e2a\u673a\u4f1a\u5411Sigma\u7684\u5408\u4f19\u4ebaGreg Gretsch\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u7684\u95ee\u9898\uff0cSigma\u662f\u6211\u4eec\u6295\u8d44\u8005\u7684\u98ce\u9669 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1187","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1187"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1187\/revisions"}],"predecessor-version":[{"id":2849,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1187\/revisions\/2849"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}