Home – Blog – Lifetime Value vs . CPA<\/p>\n
\u57fa\u4e8e\u8868\u73b0\u7684\u5e7f\u544a\u4e16\u754c\u5173\u6ce8\u7684\u662fCPA\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u77e5\u9053\u7f29\u7565\u8bed\u7684\u4eba\uff0c\u5b83\u7684\u610f\u601d\u662f\u6bcf\u83b7\u53d6\u6210\u672c\u6216\u6bcf\u884c\u52a8\u6210\u672c(\u4e24\u79cd\u7248\u672c\u90fd\u4f7f\u7528)\u3002\u6536\u8d2d\u6216\u884c\u52a8\u53ef\u4ee5\u662f\u7f51\u7ad9\u6240\u6709\u8005\u60f3\u8981\u7684\u4efb\u4f55\u5f62\u5f0f:\u786e\u5b9a\u7684\u9500\u552e\u6216\u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u6216\u6ce8\u518c\u7528\u6237\u6216\u4e0b\u8f7d\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u4efb\u4f55\u53ef\u4ee5\u4f5c\u4e3a\u4ed8\u8d39\u641c\u7d22\u6216\u4efb\u4f55\u5176\u4ed6\u7c7b\u578b\u7684\u57fa\u4e8e\u7ee9\u6548\u7684\u8425\u9500\u7684\u7ed3\u679c\u88ab\u8ddf\u8e2a\u7684\u72ec\u7acb\u884c\u4e3a\u90fd\u662fCPA\u3002\u8bb8\u591a\u8425\u9500\u4eba\u5458\u75f4\u8ff7\u4e8e\u6ce8\u518c\u4f1a\u8ba1\u5e08\u5bf9\u4ed6\u4eec\u4e1a\u52a1\u7684\u76c8\u5229\u4ef7\u503c\u3002\u8fd9\u662f\u4e00\u9879\u503c\u5f97\u505a\u7684\u5de5\u4f5c\uff0c\u56e0\u4e3a\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u7684\u76c8\u5229\u76ee\u6807\u662f\u5b9e\u73b0\u76ee\u6807\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u3002\u8ba9\u6211\u4eec\u4e3e\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u3002\u6bd4\u5982\u4f60\u5728\u7f51\u4e0a\u5356\u68d2\u7403\u5e3d\u3002\u4e3a\u4e86\u7b80\u5355\u8d77\u89c1\uff0c\u6211\u4eec\u5047\u8bbe\u6bcf\u9876\u5e3d\u5b50\u662f15\u7f8e\u5143\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u8ba1\u7b97\u4f60\u53ef\u4ee5\u5728\u9500\u552e\u4e00\u9876\u5e3d\u5b50\u7684\u8425\u9500\u4e0a\u82b1\u591a\u5c11\u94b1\u6765\u8ba1\u7b97\u4f60\u7684\u76ee\u6807CPA\u3002\u5047\u8bbe\u60a8\u7684\u6210\u672c\u7ec6\u8868\u5982\u4e0b:<\/p>\n
15\u7f8e\u5143\u4e3a\u9500\u552e<\/p>\n
30%\u4e3a\u4ea7\u54c1\u6210\u672c($4.50)15%\u4e3a\u8fd0\u8f93\u548c\u5e93\u5b58\u6210\u672c($2.25)10%\u4e3a\u8fd0\u8425\u7ba1\u7406\u8d39\u7528($1.50)<\/p>\n
\u603b\u8ba18.25\u7f8e\u5143\u7684\u6210\u672c(\u6211\u4eec\u8fd8\u6ca1\u6709\u63d0\u5230\u9500\u552e\u548c\u8425\u9500\u6210\u672c)\u3002\u5982\u679c\u4f60\u9700\u8981\u6bcf\u5e3d\u5b50\u9500\u552e2\u7f8e\u5143\u624d\u80fd\u76c8\u5229\uff0c\u8fd9\u610f\u5473\u7740\u4f5c\u4e3a\u6ce8\u518c\u4f1a\u8ba1\u5e08\u4f60\u53ea\u80fd\u652f\u4ed84.75\u7f8e\u5143(15 – 8.25 – 2.00 = 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Robertson\u662fTrada\u7684CEO\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
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Home – Blog – Lifetime Value vs . CPA \u57fa\u4e8e\u8868\u73b0\u7684 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1188","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1188"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":2850,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1188\/revisions\/2850"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}