AdWords\u804c\u4f4d\u4f18\u5148\u7ade\u4ef7\u5df2\u9000\u4f11:\u4f60\u9700\u8981\u77e5\u9053\u7684\u5173\u4e8eAdWords\u5e73\u5747\u804c\u4f4d<\/p>\n
\u8c37\u6b4c\u6700\u8fd1\u5ba3\u5e03\u4ed6\u4eec\u5c06\u9000\u4f11\u804c\u4f4d\u4f18\u5148\u7ade\u4ef7\u3002\u4e00\u4e9b\u806a\u660e\u7684PPC\u7ecf\u7406\u4e00\u76f4\u5728\u8ba8\u8bba\u4ed3\u4f4d\u7ade\u4ef7\u662f\u5982\u4f55\u6d6a\u8d39\u91d1\u94b1\u7684\uff0c\u8c37\u6b4c\u7684\u9996\u5e2d\u7ecf\u6d4e\u5b66\u5bb6\u4e5f\u715e\u8d39\u82e6\u5fc3\u5730\u9610\u8ff0\u4e86\u53cd\u5bf9\u4ed3\u4f4d\u7ade\u4ef7\u7684\u8bba\u70b9\uff0c\u4ee5\u8bd5\u56fe\u63d0\u9ad8\u4f60\u7684\u5b9e\u9645\u9500\u552e\u989d\u548c\u6bcf\u7b14\u9500\u552e\u6210\u672c\u3002\u5982\u679c\u4f60\u662f\u7b2c\u4e00\u6b21\u542c\u5230\u8fd9\u4e2a\u6d88\u606f\uff0c\u4f60\u53ef\u80fd\u60f3\u77e5\u9053\u4e3a\u4ec0\u4e48\u4eba\u4eec\u66fe\u7ecf\u4f7f\u7528\u7ade\u4ef7\u5b9a\u4f4d\u4f5c\u4e3a\u4e00\u79cd\u7ba1\u7406\u7ade\u4ef7\u7684\u624b\u6bb5\uff0c\u4f60\u5e94\u8be5\u4e86\u89e3AdWords\u5e73\u5747\u4f4d\u7f6e\u6307\u6807\uff0c\u5f53\u7136:\u662f\u5426\u53ef\u80fd\u6709\u4e00\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u6570\u636e\u5728\u4f60\u7684\u6d3b\u52a8\u4e2d\u4ecd\u7136\u6709\u7528\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u51fa\u4ef7?<\/p>\n
\u663e\u7136\u8c37\u6b4c\u5206\u4eab\u4e86\u4e00\u4e9b\u81ea\u5df1\u7684\u6570\u636e\u8c37\u6b4c\u548c\u9876\u7ea7PPC\u5934\u8111\u8c34\u8d23\u7ade\u4ef7\u6307\u6807\u7684\u4ef7\u503c\uff0c\u8fd9\u4f3c\u4e4e\u5f88\u660e\u663e\uff0c\u7ade\u4ef7\u4f4d\u7f6e\u901a\u5e38\u662fAdWords\u7ade\u4ef7\u7ba1\u7406\u7684\u6b21\u4f18\uff0c\u4e3a\u4ec0\u4e48\u5b83\u88ab\u8ba4\u4e3a\u662f\u53ef\u884c\u7684?\u8fd9\u79cd\u7b56\u7565\u80cc\u540e\u7684\u524d\u63d0\u662f\uff0c\u5e7f\u544a\u5546\u5e0c\u671b\u63d0\u9ad8\u7ade\u4ef7\uff0c\u4ee5\u7ef4\u6301\u67d0\u4e9b\u5173\u952e\u8bcd\u7684\u6700\u4f4e\u4f4d\u7f6e\uff0c\u4ee5\u786e\u4fdd\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u66dd\u5149\u7387\u3002\u5f53\u7136\uff0c\u73b0\u5b9e\u60c5\u51b5\u662f\uff0c\u91cd\u70b9\u5e94\u8be5\u66f4\u591a\u5730\u653e\u5728\u5173\u952e\u8bcd\u548c\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u5b9e\u9645ROI\u4e0a\uff0c\u800c\u4e0d\u662f\u76f2\u76ee\u5730\u7ade\u4ef7\u5b9a\u4f4d\u3002\u5173\u4e8e\u5e73\u5747\u4f4d\u7f6e\u5ea6\u91cf\u4f60\u5e94\u8be5\u77e5\u9053\u4ec0\u4e48?<\/p>\n
\u589e\u52a0\u51fa\u4ef7\u53ef\u80fd\u4f1a\u63d0\u9ad8\u9875\u9762\u4f4d\u7f6e\uff0c\u4f46\u4e0d\u4f1a\u63d0\u9ad8\u62cd\u5356\u4f4d\u7f6e\u2014\u2014\u57fa\u672c\u4e0a\u8fd9\u610f\u5473\u7740\u4f60\u7684\u5e7f\u544a\u53ef\u80fd\u663e\u793a\u5728\u4f4d\u7f6e1\uff0c\u4f46\u4e0d\u662f\u6240\u6709\u7684\u4f4d\u7f6e1\u90fd\u662f\u76f8\u540c\u7684(\u4f8b\u5982\u4f60\u53ef\u80fd\u5728\u6709\u673a\u5217\u8868\u4e0a\u65b9\u7684\u4f4d\u7f6e1\uff0c\u6216\u8005\u4f60\u53ef\u80fd\u5728\u9875\u9762\u53f3\u4fa7\u7684\u4f4d\u7f6e1)\u51fa\u4ef7\u7684\u589e\u52a0\u53ef\u80fd\u4f1a\u4f7f\u4f60\u5728\u9875\u9762\u4e0a\u7684\u5e73\u5747\u4f4d\u7f6e\u66f4\u4f4e-\u4e00\u4e9b\u62cd\u5356\u8981\u6c42\u6700\u4f4e\u51fa\u4ef7\uff0c\u6240\u4ee5\u4f60\u53ef\u4ee5\u901a\u8fc7\u8ba9\u4f60\u7684\u5e7f\u544a\u5728\u66f4\u591a\u7684\u62cd\u5356\u4e2d\u663e\u793a\u51fa\u4ef7\u8fdb\u5165\u4e00\u4e2a\u66f4\u4f4e\u7684\u5e73\u5747\u4f4d\u7f6e\u3002\u6240\u4ee5\u5f53\u4f60\u8003\u8651\u5e73\u5747\u4f4d\u7f6e\u65f6\uff0c\u4f60\u9700\u8981\u8bb0\u4f4f\uff0c\u4f60\u7684\u5e73\u5747\u4f4d\u7f6e\u6307\u6807\u5e76\u4e0d\u80fd\u544a\u8bc9\u4f60\u9875\u9762\u4e0a\u7684\u771f\u5b9e\u4f4d\u7f6e\uff0c\u4e5f\u4e0d\u80fd\u544a\u8bc9\u4f60\u4ec0\u4e48\u65f6\u5019\u4f60\u53ef\u80fd\u4f1a\u901a\u8fc7\u7ade\u4ef7\u8fdb\u5165\u4e00\u4e2a\u4e0d\u540c\u7684\u5e73\u5747\u4f4d\u7f6e\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u5e73\u5747\u4f4d\u7f6e?<\/p>\n
\u6211\u786e\u5b9e\u8ba4\u4e3a\u5e73\u5747\u4f4d\u7f6e\u4f5c\u4e3a\u4e00\u4e2a\u5ea6\u91cf\u8fd8\u662f\u6709\u4e00\u5b9a\u6548\u7528\u7684\uff0c\u5047\u8bbe\u4f60\u660e\u767d\u8fd9\u4e2a\u5ea6\u91cf\u662f\u6709\u9650\u7684\u3002\u6700\u597d\u7684\u65b9\u6cd5\u662f\u5c06\u8be5\u6307\u6807\u4f5c\u4e3a\u8bca\u65ad\u5de5\u5177\uff0c\u56de\u7b54\u8bf8\u5982\u201c\u4e3a\u4ec0\u4e48\u6211\u7684PPC\u6d3b\u52a8\u4e0d\u80fd\u5e26\u6765\u4efb\u4f55\u6d41\u91cf?\u201d\u60a8\u53ef\u4ee5\u4f7f\u7528\u8be5\u5ea6\u91cf\u6765\u5e2e\u52a9\u60a8\u5feb\u901f\u548c\u4e00\u76ee\u4e86\u7136\u5730\u4e86\u89e3\u6d41\u91cf\u4e0d\u8db3\u662f\u5426\u7531\u4e8e\u4f4e\u4e8e\u60a8\u53ef\u80fd\u8fbe\u5230\u7684\u5e73\u5747\u4f4d\u7f6e\u9020\u6210\u7684\u2014\u518d\u6b21\uff0c\u4e86\u89e3\u8be5\u5ea6\u91cf\u7684\u5c40\u9650\u6027\u5e76\u5c06\u5176\u7528\u4f5c\u65b9\u5411\u6307\u793a\u5668\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u4e2a\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
AdWords\u804c\u4f4d\u4f18\u5148\u7ade\u4ef7\u5df2\u9000\u4f11:\u4f60\u9700\u8981\u77e5\u9053\u7684\u5173\u4e8eAdWords\u5e73\u5747\u804c\u4f4d \u8c37\u6b4c\u6700\u8fd1\u5ba3\u5e03\u4ed6\u4eec\u5c06\u9000\u4f11\u804c\u4f4d\u4f18\u5148\u7ade\u4ef7\u3002 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1209"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1209\/revisions"}],"predecessor-version":[{"id":2871,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1209\/revisions\/2871"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}