\u56de\u5bb6\u2014\u2014\u535a\u5ba2\u2014\u2014\u91cd\u5efaAdWords\u8fd0\u52a8\u6027\u80fd\u56fe\u8868\u5728Excel\u4e2d,\u7b2c1\u90e8\u5206:\u6570\u636e<\/p>\n
\u6709\u8da3\u7684\u4e8b\u60c5\u4f60\u5c06\u5b66\u4e60\u5728\u8fd9\u4e2a\u6307\u5357:<\/p>\n
\u5982\u4f55\u51c6\u5907\u6570\u636e\u540c\u6bd4\u5206\u6790\u5728Excel\u4e2d\u5982\u4f55\u4f7f\u7528Excel\u7d22\u5f15\u76f8\u5339\u914d\u516c\u5f0f\u5982\u4f55\u4f7f\u7528Excel ISNA\u516c\u5f0f<\/p>\n
\u51e0\u5468\u524d\u6211\u5411\u60a8\u5c55\u793a\u4e86\u5982\u4f55\u5728AdWords\u6bd4\u8f83\u65e5\u671f\u8303\u56f4,\u7136\u540e\u51e0\u5929\u540e\u6211\u5076\u7136\u53d1\u73b0\u4e86\u4e00\u7bc7\u5173\u4e8e\u4f7f\u7528\u65b0\u7684\u641c\u7d22\u5f15\u64ce\u6742\u5fd7AdWords\u4eea\u8868\u677f\u4f4d\u4e8e\u201c\u5bb6\u201d\u9009\u9879\u5361\u3002\u5728\u6587\u7ae0\u4e2d\uff0c\u4f5c\u8005\u63d0\u5230\u4e86\u5982\u4f55\u5728Home\u9009\u9879\u5361\u7684\u65b0\u7248\u672c\u4e2d\uff0c\u4e0d\u80fd\u50cf\u5728\u524d\u4e00\u4e2a\u7248\u672c\u4e2d\u90a3\u6837\u8fdb\u884c\u65e5\u671f\u8303\u56f4\u6bd4\u8f83\u3002\u6240\u4ee5\uff0c\u6211\u8ba4\u4e3a\u5b83\u53ef\u80fd\u662f\u6709\u8da3\u7684\u5c1d\u8bd5\uff0c\u5e76\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efa\u8fd9\u4e2a\u56fe\u8868\u548c\u6458\u8981\u3002\u5728\u8fd9\u4e2a\u7ec3\u4e60\u4e2d\uff0c\u6211\u5c06\u4f7f\u7528Juice Analytics DTP\u6846\u67b6\u7684\u4e00\u4e2a\u53d8\u4f53\u3002<\/p>\n
\u6570\u636e(” DTP “\u4e2d\u7684” D “)<\/p>\n
\u4ece\u201c\u7ef4\u5ea6\u201d\u9009\u9879\u5361\u4e2d\u62c9\u51fa\u4e00\u4e2a\u6d3b\u52a8\u8be6\u7ec6\u7ea7\u522b\u7684\u62a5\u544a\u3002\u6211\u4eec\u4e0d\u9700\u8981\u83b7\u53d6\u6240\u6709\u8ba1\u7b97\u8fc7\u7684\u6307\u6807\uff0c\u5982CTR\uff0c\u5e73\u5747CPC\u7b49\uff0c\u56e0\u4e3a\u5b83\u4eec\u90fd\u9700\u8981\u5728\u6211\u4eec\u7684Excel\u6570\u636e\u900f\u89c6\u8868\u4e2d\u91cd\u65b0\u521b\u5efa\u3002\u56e0\u4e3a\u6211\u4eec\u9700\u8981\u80fd\u591f\u505a\u65e5\u671f\u8303\u56f4\u6bd4\u8f83\uff0c\u4f60\u5c06\u9700\u8981\u62c9\u4e24\u4e2a\u62a5\u544a:\u5f53\u524d\u548c\u4ee5\u524d\u7684\u6027\u80fd\u62a5\u544a\u3002\u5728\u6211\u7684\u4f8b\u5b50\u4e2d\uff0c\u6211\u63d0\u53d6\u4e86YTD\u6570\u636e(2011\u5e741\u67081\u65e5- 2011\u5e743\u670828\u65e5)\u3002\u6211\u62b5\u6d88\u4e86\u4e4b\u524d\u7684\u6570\u636e\u8303\u56f4\uff0c\u4ee5\u5339\u914d\u4e00\u5468\u7684\u540c\u4e00\u5929\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u540c\u4e00\u5929(1\/2\/2010 – 3\/29\/2010)\uff0c\u4ee5\u83b7\u5f97\u66f4\u7cbe\u786e\u7684\u6bd4\u8f83\u3002\u6700\u7ec8\uff0c\u6211\u8ba1\u5212\u5b9a\u671f\u66f4\u65b0\u6211\u5f53\u524d\u7684\u62a5\u544a\u6570\u636e\uff0c\u6240\u4ee5\u6211\u51b3\u5b9a\u8c03\u51fa\u53bb\u5e74\u7684\u6240\u6709\u6570\u636e(1\/2\/2010 – 12\/31\/2010)\u3002\u8fd9\u6837\u6211\u53ea\u9700\u8981\u66f4\u65b0\u4e00\u4e2a\u62a5\u544a\u3002\u83b7\u53d6\u6b63\u786e\u6570\u636e\u7684\u6b65\u9aa4:<\/p>\n
\u4f7f\u7528\u4e0a\u9762\u6240\u793a\u7684\u5217\u4eceDimensions\u9009\u9879\u5361(\u53ef\u80fd\u6709\u5fc5\u8981\u5b89\u6392\u8be5\u62a5\u544a)\u4e2d\u63d0\u53d6\u4e00\u4e2aYear-To-Date\u62a5\u544a\uff0c\u5e76\u5c06\u8be5\u62a5\u544a\u653e\u5165\u540d\u4e3a\u201cData\u201d\u7684\u5de5\u4f5c\u8868\u4e2d\u3002\u201d<\/p>\n
2\u3002\u62c9\u51fa\u5982\u4e0a\u6240\u8ff0\u7684\u524d\u4e00\u4e2a\u65e5\u671f\u62a5\u544a\uff0c\u5e76\u5c06\u8be5\u62a5\u544a\u653e\u5165\u540d\u4e3a\u201cprevious\u201d\u7684\u5de5\u4f5c\u8868\u4e2d\u3002\u6211\u4eec\u9700\u8981\u505a\u7684\u4e0b\u4e00\u4ef6\u4e8b\u662f\u5c06\u4ee5\u524d\u7684\u6570\u636e\u7ed1\u5b9a\u5230\u5f53\u524d\u6570\u636e\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u552f\u4e00\u6807\u8bc6\u7b26\u6216\u4e3b\u952e\u3002\u5728\u201c\u6570\u636e\u201d\u5de5\u4f5c\u8868\u7684\u6700\u53f3\u8fb9\u4e00\u5217\u4e2d\uff0c\u6dfb\u52a0\u4ee5\u4e0b\u516c\u5f0f(\u5047\u8bbe\u60a8\u5df2\u7ecf\u5c06\u6570\u636e\u683c\u5f0f\u5316\u4e3aExcel\u8868\u683c):<\/p>\n
= CONCATENATE(current[[# this Row]\uff0c[Day]]\uff0ccurrent[[# this Row]\uff0c[Campaign]])\u7ed3\u679c\u5e94\u8be5\u662f:40544Campaign\u6216(date)(\u6d3b\u52a8\u540d)<\/p>\n
=CONCATENATE((Previous [[#This Row]\uff0c[Day]]+364)\uff0c Previous [[#This Row]\uff0c[Campaign]])\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u7ed3\u5408\u4f7f\u7528INDEX-MATCH\u516c\u5f0f(\u67e5\u627e)\u548cIF(ISNA\u516c\u5f0f)\u5c06\u4ee5\u524d\u7684\u6027\u80fd\u6570\u636e\u62c9\u5230\u201cdata\u201d\u5de5\u4f5c\u8868\u4e2d\u3002\u5f53\u6ca1\u6709\u5339\u914d\u65f6\uff0c\u4f7f\u7528IF(ISNA\u516c\u5f0f\u53ef\u4ee5\u6d88\u9664\u201cN\/A\u201d\u9519\u8bef\u3002\u6211\u4eec\u9700\u8981\u201c0\u201d\u800c\u4e0d\u662f\u201cN\/A\u201d\u624d\u80fd\u4f7f\u6211\u4eec\u7684\u6570\u636e\u900f\u89c6\u8868\u6b63\u5e38\u5de5\u4f5c\u3002<\/p>\n
=\u5982\u679c(\u5e76\u7f51\u53d1\u7535(\u6307\u6570(\u4e4b\u524d!C: C,\u5339\u914d(\u5f53\u524d[[#\u8fd9\u4e00\u884c],[Lookup_ID]],\u5148\u524d! $ H: H,\u7f8e\u51430))),0,\u6307\u6570(\u4e4b\u524d!C: C,\u5339\u914d(\u5f53\u524d[[#\u8fd9\u4e00\u884c],[Lookup_ID]],\u5148\u524d! $ H: H,\u7f8e\u51430)))\u4e3a\u6bcf\u4e2a\u6bd4\u8f83\u6307\u6807(Prv_Impr, Prv_Clicks, Prv_cost, Prv_AvgPos\uff0c & Prv_Conv)\u4fee\u6539\u4e0a\u9762\u7684\u516c\u5f0f\u3002INDEX-MATCH\u516c\u5f0f\u662f\u5728Excel\u4e2d\u6267\u884c\u67e5\u627e\u7684\u4e00\u79cd\u9ad8\u7ea7\u65b9\u6cd5\u3002\u6b64\u65f6\uff0c\u60a8\u5e94\u8be5\u5c06\u6240\u6709\u7684\u6bd4\u8f83\u6307\u6807\u90fd\u62c9\u5230\u201c\u5f53\u524d\u201d\u5de5\u4f5c\u8868\u4e2d\u3002\u6211\u4eec\u5c06\u4f7f\u7528\u201c\u5f53\u524d\u201d\u5de5\u4f5c\u8868\u4f5c\u4e3a\u6570\u636e\u900f\u89c6\u8868\u548c\u56fe\u8868\u7684\u4e3b\u8981\u6570\u636e\u6e90\u3002\u5982\u679c\u64cd\u4f5c\u6b63\u786e\uff0c\u66f4\u65b0\u4eea\u8868\u677f\u6240\u8981\u505a\u7684\u5c31\u662f\u5411\u201c\u5f53\u524d\u201d\u5de5\u4f5c\u8868\u8ffd\u52a0\u65b0\u6570\u636e\u3002\u56e0\u4e3a\u6211\u4eec\u8981\u805a\u5408\u4e00\u4e2a\u8ba1\u7b97\u7684\u5ea6\u91cf(AvgPos)\uff0c\u6211\u4eec\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u52a0\u6743\u5e73\u5747\u4f4d\u7f6e\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5728\u6570\u636e\u96c6\u53f3\u4fa7\u7684\u65b0\u5217\u4e2d\u6dfb\u52a0\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
=current[[#T]\u4ed6\u884c]\u3001[Avg\u3002*current[[#\u672c\u884c]\uff0c[Impressions]]<\/p>\n
=current[[#\u672c\u884c]\uff0c[Prv_AvgPos]]*current[[#\u672c\u884c]\uff0c[Prv_AvgPos]] <\/p>\n
or AvgPos * Impressions<\/p>\n
\u6211\u4eec\u5c06\u5728\u900f\u89c6\u8868\u4e2d\u4f7f\u7528\u8fd9\u4e9b\u65b0\u5217\u6765\u521b\u5efa\u6211\u4eec\u7684\u52a0\u6743\u5e73\u5747\u4f4d\u7f6e;\u5426\u5219\u6211\u4eec\u62a5\u544a\u7684\u5c31\u662f\u5e73\u5747\u7684\u5e73\u5747\u3002\u5728\u4e0b\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u5173\u6ce8DTP\u7684\u201c\u8f6c\u6362\u201d\u90e8\u5206\uff0c\u5b83\u5c06\u6d89\u53ca\u6570\u636e\u900f\u89c6\u8868\u3001\u547d\u540d\u8303\u56f4\u3001\u504f\u79fb\u516c\u5f0f\u548c\u5176\u4ed6Excel\u4f18\u70b9\u3002<\/p>\n
\u7531Chad Summerhill\uff0c\u535a\u5ba2PPC Prospector\u7684\u4f5c\u8005\uff0c\u514d\u8d39\u7684PPC\u5de5\u5177\u548cPPC\u6559\u7a0b\u7684\u63d0\u4f9b\u8005\uff0c\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\u516c\u53f8(UPack.com\u548cMoveBuilder.com)\u7684\u5185\u90e8AdWords\u4e13\u5bb6\u3002\u53c2\u89c1Chad Summerhill\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u56de\u5bb6\u2014\u2014\u535a\u5ba2\u2014\u2014\u91cd\u5efaAdWords\u8fd0\u52a8\u6027\u80fd\u56fe\u8868\u5728Excel\u4e2d,\u7b2c1\u90e8\u5206:\u6570\u636e \u6709\u8da3\u7684\u4e8b\u60c5\u4f60\u5c06\u5b66\u4e60\u5728\u8fd9\u4e2a\u6307\u5357: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1210"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":2872,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1210\/revisions\/2872"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}