Home – Blog -\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u8868\u73b0\u56fe\u8868\uff0c\u7b2c2\u90e8\u5206:\u8f6c\u53d8<\/p>\n
\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u8868\u73b0\u56fe\u8868\uff0c\u7b2c2\u90e8\u5206:\u8f6c\u53d8\u6700\u540e\u66f4\u65b0:2018\u5e747\u670823\u65e5\u4ed8\u8d39\u641c\u7d22\u8425\u9500<\/p>\n
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1\u3002\u5982\u679c\u8fd8\u6ca1\u6709\uff0c\u53ef\u4ee5\u5728Excel\u4e2d\u5c06\u6570\u636e\u683c\u5f0f\u5316\u4e3a\u8868\u683c\uff0c\u65b9\u6cd5\u662f\u5728\u201c\u5f53\u524d\u201d\u5de5\u4f5c\u8868\u4e2d\u7a81\u51fa\u663e\u793a\u6574\u4e2a\u6570\u636e\u96c6\uff0c\u7136\u540e\u5355\u51fb\u201cHome\u201d\u83dc\u5355\u4e2d\u7684\u201c\u683c\u5f0f\u5316\u4e3a\u8868\u683c\u201d\u3002<\/p>\n
2\u3002\u73b0\u5728\u9009\u62e9\u8868\u683c\u4e2d\u7684\u4efb\u610f\u5355\u5143\u683c\uff0c\u5bfc\u822a\u5230\u201c\u63d2\u5165\u201d\u83dc\u5355\uff0c\u63d2\u5165\u4e00\u4e2a\u201c\u900f\u89c6\u8868\u201d\u3002<\/p>\n
3\u3002\u5c06\u201cCampaign\u201d\u653e\u5728\u201cReport Filter\u201d\u4e2d\uff0c\u5c06\u201cDay\u201d\u653e\u5728\u201cRow Labels\u201d\u90e8\u5206\u4e2d\u3002<\/p>\n
4\u3002\u5c06\u6240\u6709\u6307\u6807\u6dfb\u52a0\u5230\u201c\u503c\u201d\u90e8\u5206\uff0c\u5982\u4e0b\u6240\u793a\u3002\u6211\u4eec\u8981\u521b\u5efa\u7684\u7b2c\u4e00\u4e2a\u8ba1\u7b97\u6307\u6807\u662f\u6211\u4eec\u7684\u201c\u52a0\u6743\u5e73\u5747\u4f4d\u7f6e\u201d\uff0c\u4f7f\u7528\u6211\u4eec\u5728\u6570\u636e\u51c6\u5907\u671f\u95f4\u6dfb\u52a0\u7684\u201cCurr_AvgPos*Impr\u201d\u6307\u6807\u3002<\/p>\n
1\u3002\u5bfc\u822a\u5230\u201c\u6570\u636e\u900f\u89c6\u8868\u5de5\u5177\u201d\u83dc\u5355\u4e2d\u7684\u201c\u9009\u9879\u201d\u9009\u9879\u5361\u3002<\/p>\n
2\u3002\u7136\u540e\u4ece\u201c\u516c\u5f0f\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u201c\u8ba1\u7b97\u573a\u201d\u3002<\/p>\n
3\u3002\u5c06\u4f60\u7684\u65b0\u6307\u6807\u547d\u540d\u4e3a\u201cAvgPos\u201d\uff0c\u5e76\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f:= ‘ Curr_AvgPos*Impr ‘ \/Impressions<\/p>\n
\u91cd\u590d\u6b65\u9aa41-3\u8ba1\u7b97\u4e4b\u524d\u7684\u5e73\u5747\u4f4d\u7f6e\u3002<\/p>\n
\u4ee5\u4e0b\u662f\u4f60\u9700\u8981\u4f7f\u7528\u4e0a\u8ff0\u65b9\u6cd5\u521b\u5efa\u7684\u5269\u4f59\u8ba1\u7b97\u6307\u6807\u7684\u5217\u8868:(1-per-click) ‘ \/\u70b9\u51fbcurr_CPC: =\u6210\u672c\/\u70b9\u51fbcurr_CPA: =\u6210\u672c\/ ‘(\u4e00\u6b21\u70b9\u51fb)’ prv_CTR: =Prv_Clicks \/Prv_Impr prv_CR: =Prv_Conv \/Prv_Clicks prv_CPC: =Prv_Cost \/Prv_Clicks prv_CPA:= Prv_Cost \/ Prv_Conv<\/p>\n
\u5728\u8fd9\u91cc\u662f\u4e00\u4e2a\u5217\u8868\u7684\u6240\u6709\u5217\u60a8\u73b0\u5728\u5e94\u8be5\u5728\u4f60\u7684\u6570\u636e\u900f\u89c6\u8868:<\/p>\n
\u7684\u884c\u6807\u7b7e\u548c\u5370\u8c61\u7b14\u70b9\u51fb\u6210\u672c\u4e4b\u548cConv\u3002(1-per-click)\u4e4b\u548cAvgPos\u4e4b\u548cPrv_Impr\u4e4b\u548cPrv_Clicks\u4e4b\u548cPrv_Cost\u4e4b\u548cPrv_Conv\u4e4b\u548cPrv_AvgPos\u4e4b\u548ccurr_CTR\u4e4b\u548ccurr_CR\u4e4b\u548ccurr_CPC\u4e4b\u548ccurr_CPA\u4e4b\u548cprv_CTR\u4e4b\u548cprv_CR\u4e4b\u548cprv_CPC\u4e4b\u548cprv_CPA Curr_AvgPos\u4e4b\u548c* Impr Prv_AvgPos\u4e4b\u548c* Impr<\/p>\n
\u4e3a\u4e86\u6211\u4eec\u7684\u4eea\u8868\u677f\u52a8\u6001\u65f6\uff0c\u6211\u4eec\u9700\u8981\u4e3a\u6570\u636e\u900f\u89c6\u8868\u4e2d\u7684\u6240\u6709\u5217\u201c\u5b9a\u4e49\u540d\u79f0\u201d\u3002\u6211\u4eec\u8fd8\u5c06\u4f7f\u7528\u504f\u79fb\u516c\u5f0f\uff0c\u4ee5\u5141\u8bb8\u9009\u62e9\u4e0d\u540c\u7684\u65e5\u671f\u8303\u56f4\uff0c\u5c31\u50cf\u5728AdWords\u4eea\u8868\u677f\uff0c\u6211\u4eec\u6b63\u5728\u91cd\u65b0\u521b\u5efa\u3002\u8ba9\u6211\u4eec\u4ece\u201cdate\u201d\u5f00\u59cb\u3002<\/p>\n
1\u3002\u5bfc\u822a\u5230\u201c\u516c\u5f0f\u201d\u5e26\uff0c\u5e76\u4ece\u83dc\u5355\u4e2d\u9009\u62e9\u201c\u5b9a\u4e49\u540d\u79f0\u201d\u3002<\/p>\n
2\u3002\u5728\u201c\u5f15\u7528\u5230:\u201d\u5b57\u6bb5\u4e2d\u4f7f\u7528\u201cdate\u201d\u4f5c\u4e3a\u540d\u79f0\u548c\u4ee5\u4e0b\u516c\u5f0f:=OFFSET(transform!5\u7f8e\u5143\u7f8e\u5143,\u53d8\u5f62!$ J $ 1 0\u53d8\u5f62! K\u7f8e\u51431 + 1,- 1)\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u5b9a\u4e49\u4e86\u6700\u5de6\u8fb9\u7684\u5217\u201cdate\u201d\uff0c\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528OFFSET\u516c\u5f0f\u6765\u5b9a\u4e49\u5176\u4f59\u7684\u5217\u3002<\/p>\n
3\u3002\u6309\u7167\u4e0a\u9762\u7684\u6b65\u9aa4\u8fd4\u56de\u6765\u5b9a\u4e49\u4e00\u4e2a\u65b0\u540d\u79f0\uff0c\u5e76\u4f7f\u7528\u540d\u79f0\u201ccurr_impr\u201d\u548c\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
4\u3002\u7ee7\u7eed\u5b9a\u4e49\u5217\u7684\u540d\u79f0\uff0c\u5e76\u4f7f\u7528\u5982\u4e0b\u6240\u793a\u7684\u201cdate\u201d\u547d\u540d\u8303\u56f4\u589e\u52a0OFFSET\u516c\u5f0f:<\/p>\n
\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u5904\u7406\u201cpresentation\u201d\u5c42\u3002\u8fd9\u5c06\u5305\u62ec\u6211\u4eec\u7684\u56fe\u8868\u548c\u6458\u8981\uff0c\u4ee5\u53ca\u6211\u4eec\u9700\u8981\u64cd\u7eb5\u65e5\u671f\u8303\u56f4\u548c\u6d3b\u52a8\u7684\u52a8\u6001\u63a7\u5236\u3002<\/p>\n
\u7531Chad Summerhill\uff0c\u535a\u5ba2PPC Prospector\u7684\u4f5c\u8005\uff0c\u514d\u8d39\u7684PPC\u5de5\u5177\u548cPPC\u6559\u7a0b\u7684\u63d0\u4f9b\u8005\uff0c\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\u516c\u53f8(UPack.com\u548cMoveBuilder.com)\u7684\u5185\u90e8AdWords\u4e13\u5bb6\u3002<\/p>\n
(\u5b66\u4e60\u66f4\u591aExcel\u6280\u5de7:Excel\u6c14\u6ce1\u56fe\u6559\u7a0b)<\/p>\n<\/p>\n
\u9047\u89c1\u4f5c\u8005Chad Summerhill<\/p>\n
\u89c1Chad Summerhill\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
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\u8bc4\u8bba<\/p>\n
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Home – Blog -\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u8868\u73b0\u56fe\u8868\uff0c\u7b2c2\u90e8\u5206:\u8f6c\u53d8 \u5728Ex […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1211","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1211"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1211\/revisions"}],"predecessor-version":[{"id":2873,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1211\/revisions\/2873"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}