Home – Blog -\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u7ee9\u6548\u56fe\u8868\uff0c\u7b2c3\u90e8\u5206:\u5236\u4f5c\u8bb0\u5206\u5361<\/p>\n
\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u7ee9\u6548\u56fe\u8868\uff0c\u7b2c3\u90e8\u5206:\u5236\u4f5c\u8bb0\u5206\u5361\u6700\u540e\u66f4\u65b0:2019\u5e746\u670813\u65e5\u4ed8\u8d39\u641c\u7d22\u8425\u9500<\/p>\n
\u5728\u672c\u7cfb\u5217\u7684\u7b2c2\u90e8\u5206\u4e2d\uff0c\u60a8\u5b66\u4e60\u4e86\u5982\u4f55\u8f6c\u6362\u6211\u4eec\u5c06\u4f7f\u7528\u7684\u6570\u636e\u6765\u521b\u5efa\u6211\u4eec\u7684\u4eea\u8868\u677f\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a:<\/p>\n
\u5982\u4f55\u6784\u5efa\u8bb0\u5206\u5361\u3002\u5982\u4f55\u4f7f\u7528\u6761\u4ef6\u683c\u5f0f\u3002\u5982\u4f55\u4f7f\u7528\u76f8\u673a\u5de5\u5177\u3002\u5448\u9012(” DTP “\u4e2d\u7684” P “)<\/p>\n
\u540c\u6837\uff0c\u6211\u4eec\u4f7f\u7528\u7684\u662f\u7531Juice Analytics\u7684\u806a\u660e\u4eba\u58eb\u521b\u5efa\u7684DTP\u6846\u67b6\u3002\u5728Excel\u4e2d\u6784\u5efa\u52a8\u6001\u4eea\u8868\u677f\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218\uff0c\u4f46\u5982\u679c\u60a8\u5df2\u7ecf\u5b8c\u6210\u4e86\u672c\u7cfb\u5217\u7684\u524d\u4e24\u7bc7\u6587\u7ae0\u4e2d\u7684\u6b65\u9aa4\uff0c\u90a3\u4e48\u60a8\u5df2\u7ecf\u5b8c\u6210\u4e86\u6700\u96be\u7684\u90e8\u5206\u3002\u73b0\u5728\u6211\u4eec\u51c6\u5907\u597d\u73a9\u7684\u4e1c\u897f\u4e86\u3002\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5de5\u4f5c\u8868\uff0c\u5e76\u5c06\u5176\u91cd\u547d\u540d\u4e3a\u201cDashboard\u201d\u3002\u6211\u4eec\u5c06\u5728\u8fd9\u91cc\u653e\u7f6e\u56fe\u8868\u3001\u8bb0\u5206\u5361\u548c\u4eea\u8868\u677f\u7684\u52a8\u6001\u63a7\u4ef6\u3002\u8bf7\u9ad8\u4eae\u663e\u793a\u6240\u6709\u5355\u5143\u683c\uff0c\u5e76\u5c06\u5217\u5bbd\u8c03\u6574\u4e3a18px\uff0c\u4ee5\u5339\u914d\u9ed8\u8ba4\u884c\u9ad8\u3002\u8fd9\u5c06\u7ed9\u6211\u4eec\u4e00\u4e2a\u7edf\u4e00\u7684\u753b\u5e03\u6765\u5de5\u4f5c\u3002\u521b\u5efa\u6211\u4eec\u7684\u8bb0\u5206\u5361\uff0c\u5c31\u50cf\u5728AdWords\u4eea\u8868\u677f\u4e0a\u7684\u90a3\u6837\uff0c\u662f\u975e\u5e38\u5bb9\u6613\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u82b1\u4e86\u65f6\u95f4\u6765\u6b63\u786e\u5730\u51c6\u5907\u6211\u4eec\u7684\u6570\u636e\u3002\u4f8b\u5982\uff0c\u8981\u5f97\u5230\u5f53\u524d\u5370\u8c61\u7684\u603b\u548c\uff0c\u53ea\u9700\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f:=sum(curr_impr)\u3002\u5f53\u7136\uff0c\u201ccurr_impr\u201d\u662f\u6211\u4eec\u5728\u900f\u89c6\u8868\u4e2d\u5206\u914d\u7ed9\u201cSum Of Impressions\u201d\u5217\u7684\u540d\u79f0\uff0c\u6240\u4ee5\u4f7f\u7528\u4e0a\u8ff0\u516c\u5f0f\u5c06\u5f97\u5230\u201cSum Of Impressions\u201d\u5217\u7684\u603b\u548c\u3002\u4e0b\u9762\u662f\u5c06\u8bb0\u5206\u5361\u7ec4\u5408\u5728\u4e00\u8d77\u7684\u65b9\u6cd5:<\/p>\n
1\u3002\u5728\u6570\u636e\u900f\u89c6\u8868\u53f3\u4fa7\u7684\u67d0\u4e2a\u4f4d\u7f6e\uff0c\u4f4d\u4e8e\u5de5\u4f5c\u8868\u7684\u201ctransform\u201d\u9009\u9879\u5361\u4e2d\uff0c\u521b\u5efa\u4e00\u4e2a\u7c7b\u4f3c\u4e8e\u4e0b\u9762\u6240\u793a\u7684\u5c0f\u8868\u3002\u5305\u62ec\u6240\u6709\u5217\u6807\u9898\u548c\u884c\u6807\u7b7e\u3002<\/p>\n<\/p>\n
2\u3002\u5bf9\u6bcf\u4e2a\u201cCurrent\u201d\u6307\u6807\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
a\u3002=\u603b\u548c(curr_impr)<\/p>\n
b\u3002=\u603b\u548c(curr_clicks)<\/p>\n
c\u3002=\u603b\u548c(curr_conv)<\/p>\n
d\u3002=\u603b\u548c(curr_cost)<\/p>\n
3\u3002\u5bf9\u6bcf\u4e2a” Prev_Year “\u6307\u6807\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
=\u603b\u548c(prv_impr)<\/p>\n
b\u3002=\u603b\u548c(prv_clicks)<\/p>\n
c\u3002=\u603b\u548c(prv_conv)<\/p>\n
d\u3002=\u603b\u548c(prv_cost)<\/p>\n
4\u3002\u73b0\u5728\u6211\u4eec\u9700\u8981\u521b\u5efa\u5f15\u7528\u5305\u542b\u4e0a\u9762\u516c\u5f0f\u7684\u5355\u5143\u683c\u7684\u8ba1\u7b97\u6307\u6807\u3002\u4f8b\u5982\uff0cCTR = sum(curr_clicks)\/sum(curr_impr)\u3002\u7528\u8fd9\u4e2a\u65b9\u6cd5\u8ba1\u7b97\u4f60\u4eca\u5e74\u548c\u53bb\u5e74\u7684\u5176\u4ed6\u6307\u6807\u3002<\/p>\n
5\u3002\u8981\u8ba1\u7b97\u66f4\u6539\u767e\u5206\u6bd4\uff0c\u8bf7\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f=\u5f53\u524d\/\u4ee5\u524d\u7684-1\uff0c\u5e76\u5c06\u516c\u5f0f\u590d\u5236\u5230#Chg\u5217\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u8981\u4f7f\u7528\u6761\u4ef6\u683c\u5f0f\u6765\u6dfb\u52a0\u5f69\u8272\u7bad\u5934\u3002<\/p>\n
1\u3002\u7a81\u51fa\u663e\u793a%Chg\u5217\u4e2d\u7684\u6240\u6709\u503c\u3002<\/p>\n
2\u3002\u4ece\u4f4d\u4e8e\u201cHome\u201d\u8272\u5e26\u4e2d\u7684\u201c\u6761\u4ef6\u683c\u5f0f\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u201c3\u4e2a\u7bad\u5934(\u5f69\u8272)\u201d\u3002<\/p>\n<\/p>\n
3\u3002\u63a5\u4e0b\u6765\uff0c\u518d\u6b21\u7a81\u51fa\u663e\u793a\u201c%Chg\u201d\u5217\u4e2d\u7684\u6240\u6709\u503c\uff0c\u5e76\u4ece\u201cHome\u201dribbon\u4e2d\u7684\u201c\u6761\u4ef6\u683c\u5f0f\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u201cManage rules\u2026\u201d\u3002<\/p>\n<\/p>\n
4\u3002\u7136\u540e\u9ad8\u4eae\u663e\u793a\u4f60\u7684\u89c4\u5219\uff0c\u70b9\u51fb\u201c\u7f16\u8f91\u89c4\u5219\u2026\u201d<\/p>\n<\/p>\n
5\u3002\u73b0\u5728\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u6240\u5e0c\u671b\u7684\u9608\u503c\u7f16\u8f91\u89c4\u5219\u6765\u66f4\u6539\u7bad\u5934\u7c7b\u578b\u3002\u4e0b\u9762\u662f\u6211\u8bbe\u7f6e\u5b83\u7684\u65b9\u6cd5:<\/p>\n<\/p>\n
6\u3002\u8868\u683c\u7684\u5176\u4ed6\u90e8\u5206\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u559c\u597d\u8fdb\u884c\u683c\u5f0f\u5316\u3002\u6211\u5c06\u80cc\u666f\u8bbe\u7f6e\u4e3a\u767d\u8272\uff0c\u5c06\u6807\u9898\u884c\u52a0\u7c97\uff0c\u5e76\u5c06\u5f53\u524d\u503c\u52a0\u7c97\u3002\u4e00\u65e6\u60a8\u6709\u4e86\u60a8\u559c\u6b22\u7684\u683c\u5f0f\uff0c\u60a8\u5e94\u8be5\u6709\u4e00\u4e2a\u5b8c\u6574\u7684\u8bb0\u5206\u5361\uff0c\u4f46\u5b83\u4e0d\u662f\u6211\u4eec\u9700\u8981\u5b83\u7684\u5730\u65b9\u3002\u4e3a\u4e86\u5728\u4eea\u8868\u677f\u9009\u9879\u5361\u4e0a\u663e\u793a\u8bb0\u5206\u5361\uff0c\u6211\u4eec\u5c06\u4f7f\u7528Excel\u76f8\u673a\u5de5\u5177\u3002<\/p>\n
\u4f7f\u7528\u6444\u50cf\u5de5\u5177\uff0c\u53ef\u4ee5\u5bf9\u4e00\u4e2aY\u533a\u57df\uff0c\u5e76\u521b\u5efa\u4e00\u4e2a\u53ef\u79fb\u52a8\u7684\u56fe\u7247\u3002\u8fd9\u4f7f\u6211\u4eec\u53ef\u4ee5\u7075\u6d3b\u5730\u5c06\u8bb0\u5206\u5361\u653e\u5728\u4eea\u8868\u677f\u4e0a\u4efb\u4f55\u6211\u4eec\u60f3\u8981\u7684\u4f4d\u7f6e\uff0c\u800c\u4e0d\u5fc5\u5c06\u5b83\u76f4\u63a5\u7ed1\u5b9a\u5230\u5355\u5143\u683c\u4e0a\u3002\u5b83\u4e5f\u4f1a\u5728\u6211\u4eec\u6709\u4e86\u52a8\u6001\u63a7\u4ef6\u540e\u81ea\u52a8\u66f4\u65b0\u3002<\/p>\n<\/p>\n
\u5728\u5c06\u6444\u50cf\u673a\u5de5\u5177\u6dfb\u52a0\u5230\u5feb\u901f\u8bbf\u95ee\u5de5\u5177\u680f\u540e\uff0c\u9ad8\u4eae\u663e\u793a\u65b0\u7684\u8bb0\u5206\u5361\u5e76\u5355\u51fb\u6444\u50cf\u673a\u5de5\u5177\uff0c\u7136\u540e\u5355\u51fb\u4eea\u8868\u677f\u5de5\u4f5c\u8868\u4e2d\u7684\u4efb\u4f55\u4f4d\u7f6e\u4ee5\u7c98\u8d34\u8bb0\u5206\u5361\u7684\u56fe\u50cf\u3002\u7136\u540e\u4f60\u53ef\u4ee5\u628a\u5b83\u653e\u5728\u4efb\u4f55\u4f60\u60f3\u8981\u7684\u4f4d\u7f6e\u3002\u5728\u672c\u7cfb\u5217\u7684\u7b2c4\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u5b66\u4e60\u5982\u4f55\u6784\u5efa\u4eea\u8868\u677f\u6240\u9700\u7684\u56fe\u8868\u3002\u4f60\u5c06\u5b66\u4e60\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\u4f7f\u7528\u65f6\uff0c\u521b\u5efa\u591a\u4e2a\u56fe\u8868\uff0c\u6211\u4eec\u5c06\u51c6\u5907\u4ed6\u4eec\u7684\u53d8\u5316\u52a8\u6001\uff0c\u5f53\u6211\u4eec\u8c03\u6574\u6211\u4eec\u7684\u65e5\u671f\u8303\u56f4\u548c\u6d3b\u52a8\u8fc7\u6ee4\u5668\u3002<\/p>\n
\u7531Chad Summerhill\uff0c\u535a\u5ba2PPC Prospector\u7684\u4f5c\u8005\uff0c\u514d\u8d39\u7684PPC\u5de5\u5177\u548cPPC\u6559\u7a0b\u7684\u63d0\u4f9b\u8005\uff0c\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\u516c\u53f8(UPack.com\u548cMoveBuilder.com)\u7684\u5185\u90e8AdWords\u4e13\u5bb6\u3002<\/p>\n<\/p>\n
\u9047\u89c1\u4f5c\u8005Chad Summerhill<\/p>\n
\u770b\u5230Chad Summerhill<\/p>\n
\u7684\u5176\u4ed6\u5e16\u5b50\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u5728Excel\u4e2d\u91cd\u65b0\u521b\u5efaAdWords\u6d3b\u52a8\u7ee9\u6548\u56fe\u8868\uff0c\u7b2c3\u90e8\u5206:\u5236\u4f5c\u8bb0\u5206\u5361 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1213","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1213"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions"}],"predecessor-version":[{"id":2875,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions\/2875"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1213"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}