Home – Blog -\u8c37\u6b4cAdWords\u4ea7\u54c1\u6269\u5c55\u6307\u5357:\u4ea7\u54c1\u6269\u5c55\u6559\u7a0b<\/p>\n
\u8fd9\u662f\u8c37\u6b4cAdWords\u5e7f\u544a\u6269\u5c55\u7cfb\u5217\u7684\u7b2c\u4e8c\u90e8\u5206\u3002\u4e0a\u6b21\u6211\u4eec\u8ba8\u8bba\u4e86\u8c37\u6b4cAdWords\u4f4d\u7f6e\u6269\u5c55\uff0c\u4eca\u5929\u7684\u91cd\u70b9\u662f\u4ea7\u54c1\u6269\u5c55\u3002<\/p>\n
\u4ea7\u54c1\u6269\u5c55\u662f\u4e00\u4e2a\u529f\u80fd\uff0c\u5141\u8bb8\u60a8\u5c06\u60a8\u7684\u8c37\u6b4c\u5546\u6237\u5e10\u6237\u4e0e\u60a8\u7684AdWords\u5e10\u6237\u94fe\u63a5\uff0c\u4ee5\u589e\u5f3a\u60a8\u7684\u4ea7\u54c1\u6e05\u5355\u663e\u793a\u5728\u8c37\u6b4c\u5c5e\u6027\u7684\u641c\u7d22\u7ed3\u679c:<\/p>\n
\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e3a\u4ec0\u4e48\u4ea7\u54c1\u6269\u5c55\u662f\u91cd\u8981\u7684\uff0c\u4f60\u53ef\u4ee5\u5982\u4f55\u5728\u4f60\u7684\u5e10\u6237\u4e2d\u4f7f\u7528\u5b83\u4eec\uff0c\u4f55\u65f6\u4f7f\u7528\u6269\u5c55\u4ee5\u53ca\u5982\u4f55\u6700\u597d\u5730\u5e94\u7528\u5b83\u4eec\u3002\u4e3a\u4ec0\u4e48AdWords\u4ea7\u54c1\u6269\u5c55\u5f88\u91cd\u8981?<\/p>\n
\u4ea7\u54c1\u6269\u5c55\u5f88\u91cd\u8981\u7684\u539f\u56e0\u548c\u5176\u4ed6\u5e7f\u544a\u6269\u5c55\u5f88\u91cd\u8981\u7684\u539f\u56e0\u662f\u4e00\u6837\u7684:\u5b83\u4eec\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u589e\u52a0\u4e86\u53ef\u89c1\u6027\u3002\u8fd9\u610f\u5473\u7740\u66f4\u591a\u7684\u70b9\u51fb\u7387\u2014\u2014\u5728\u8bb8\u591a\u5782\u76f4\u9886\u57df\uff0c1%\u7684\u70b9\u51fb\u7387\u5c31\u5df2\u7ecf\u5f88\u4e0d\u9519\u4e86\uff0c\u8fd9\u610f\u5473\u7740\u5927\u591a\u6570\u5e7f\u544a\u5546\u90fd\u5728\u8bd5\u56fe\u627e\u51fa\u5982\u4f55\u5c06\u8fd999%\u9519\u8fc7\u7684\u5370\u8c61\u8f6c\u5316\u4e3a\u70b9\u51fb\u7387(\u5e76\u6700\u7ec8\u8f6c\u5316\u4e3a\u5ba2\u6237)\uff0c\u5f53\u7136\uff0c\u70b9\u51fb\u7387\u662f\u8d28\u91cf\u8bc4\u5206\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u6709\u6548\u5730\u5229\u7528\u4ea7\u54c1\u6269\u5c55\u53ef\u4ee5\u8ba9\u60a8\u83b7\u5f97\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u7684\u6ce8\u610f\uff0c\u540c\u65f6\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b9\u5f0f\u6765\u5c55\u793a\u548c\u544a\u8bc9\u4ed6\u4eec\u66f4\u591a\u5173\u4e8e\u60a8\u7684\u4ea7\u54c1\u7684\u4fe1\u606f\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4cAdWords\u4ea7\u54c1\u6269\u5c55?\u7b26\u5408\u8d44\u683c\u7684\u7b2c\u4e00\u6b65\u662f\u521b\u5efa\u4e00\u4e2a\u5546\u5bb6\u4e2d\u5fc3\u4ea7\u54c1\u63d0\u8981\uff0c\u60a8\u53ef\u4ee5\u5728\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002\u7ba1\u7406\u6570\u636e\u63d0\u8981\u6709\u81ea\u5df1\u7684\u4e00\u7ec4\u6700\u4f73\u5b9e\u8df5\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u62e5\u6709\u5173\u4e8e\u4ea7\u54c1\u63d0\u8981\u9700\u6c42\u548c\u6700\u4f73\u5b9e\u8df5\u7684\u6700\u65b0\u4fe1\u606f\u3002\u4e00\u65e6\u4f60\u6709\u4f60\u7684\u5546\u5bb6\u4e2d\u5fc3\u5e10\u6237\u8bbe\u7f6e\uff0c\u4ece\u4f60\u7684AdWords\u5e10\u6237\u83b7\u5f97\u4f60\u7684\u4ea7\u54c1\u6e05\u5355\u662f\u76f8\u5f53\u76f4\u63a5\u7684:<\/p>\n
\u4f60\u53ef\u4ee5\u770b\u5230\u4f60\u53ea\u662f\u5bfc\u822a\u5230\u4ea7\u54c1\u6269\u5c55\u4e0b\u62c9\uff0c\u5e76\u70b9\u51fb\u201c\u65b0\u6269\u5c55\u201d\u5f00\u59cb\u3002\u6700\u540e\uff0c\u60a8\u53ea\u9700\u5c06\u60a8\u7684\u8c37\u6b4c\u5546\u5bb6\u5e10\u6237\u4e0e\u6d3b\u52a8\u76f8\u5173\u8054\uff0c\u5c31\u5b8c\u6210\u4e86!\u867d\u7136\u4ea7\u54c1\u6269\u5c55\u7684\u8bbe\u7f6e\u975e\u5e38\u5feb\u901f\u548c\u7b80\u5355\uff0c\u4f46\u662f\u4ecd\u7136\u6709\u4e00\u4e9b\u4e0e\u4ea7\u54c1\u6269\u5c55\u76f8\u5173\u7684\u5e38\u89c1\u95ee\u9898\uff0c\u6211\u4eec\u5c06\u8bd5\u56fe\u5e2e\u52a9\u89e3\u51b3\u3002<\/p>\n
\u4ea7\u54c1\u6269\u5c55\u548c\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\u6709\u4ec0\u4e48\u533a\u522b?\u8fd9\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u6df7\u6dc6\u70b9\uff0c\u56e0\u4e3a\u8fd9\u4e24\u4e2a\u529f\u80fd\u90fd\u6765\u81ea\u4f60\u7684\u8c37\u6b4c\u5546\u5bb6\u63d0\u8981\u3002\u57fa\u672c\u4e0a\u4e0d\u540c\u7684\u662f\uff0c\u4ea7\u54c1\u6269\u5c55\u662f\u4e00\u4e2a\u9644\u52a0\u5728\u4f60\u73b0\u6709\u641c\u7d22\u6d3b\u52a8\u4e0a\u7684\u529f\u80fd\u2014\u2014\u4f60\u521b\u5efa\u4e00\u4e2a\u6d3b\u52a8\uff0c\u901a\u8fc7\u5c06\u5b83\u4e0e\u4f60\u7684\u5546\u5bb6\u8d26\u6237\u76f8\u5173\u8054\uff0c\u4f60\u5c31\u4f1a\u5f00\u59cb\u6709\u4ea7\u54c1\u7ec6\u8282\u663e\u793a\u5728\u4f60\u5bf9\u8c37\u6b4c\u8ba4\u4e3a\u76f8\u5173\u7684\u67e5\u8be2\u7684\u5173\u952e\u5b57\u7684\u54cd\u5e94\u4e2d\u3002\u4e0e\u6b64\u540c\u65f6\uff0c<\/p>\n
\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\u5b8c\u5168\u662f\u4e00\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u6d3b\u52a8\u3002\u4ed6\u4eec\u5e76\u4e0d\u4f7f\u7528\u4f60\u6240\u6307\u5b9a\u7684\u5173\u952e\u5b57\u6216CPC\u7ade\u4ef7\u6570\u636e\uff0c\u800c\u662f\u6839\u636e\u4f60\u6240\u6307\u5b9a\u7684\u6bcf\u9879\u64cd\u4f5c\u6210\u672c\u6765\u83b7\u53d6feed\u5e7f\u544a\u7684\u5185\u5bb9\uff0c\u5e76\u8bd5\u56fe\u901a\u8fc7\u5c06\u4f60\u7684\u5e7f\u544a\u4e0e\u4ed6\u4eec\u8ba4\u4e3a\u5408\u9002\u7684\u67e5\u8be2\u8fdb\u884c\u5339\u914d\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u4f60\u53ef\u4ee5\u5728\u8fd9\u91cc\u627e\u5230\u66f4\u591a\u5173\u4e8e\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\u7684\u4fe1\u606f\u3002<\/p>\n
\u6211\u7684\u8c37\u6b4cAdWords\u4ea7\u54c1\u6269\u5c55\u6ca1\u6709\u663e\u793a\u4e3a\u6211\u7684AdWords\u5e7f\u544a\u2026<\/p>\n
\u8fd9\u662f\u5e7f\u544a\u4e3b\u5728\u9996\u6b21\u8bbe\u7f6e\u4ea7\u54c1\u6269\u5c55\u65f6\u7ecf\u5e38\u9047\u5230\u7684\u95ee\u9898\u3002\u6709\u4e00\u4e9b\u5e38\u89c1\u7684\u539f\u56e0:<\/p>\n
\u4f60\u53ef\u80fd\u6ca1\u6709\u4ece\u5546\u5bb6\u8d26\u6237\u4e2d\u5173\u8054\u4f60\u7684AdWords\u8d26\u6237\u548c\u4f60\u7684\u5546\u5bb6\u8d26\u6237\u3002\u60a8\u53ef\u80fd\u6ca1\u6709\u5c06\u60a8\u7684\u5546\u5bb6\u5e10\u6237\u4e0e\u6211\u4eec\u4e0a\u9762\u5217\u51fa\u7684AdWords\u5e10\u6237\u5173\u8054\u8d77\u6765\u3002\u4f60\u53ef\u80fd\u9700\u8981\u7b49\u5f8512-24\u5c0f\u65f6\u624d\u80fd\u770b\u5230\u5e7f\u544a\u3002\u60a8\u53ef\u80fd\u9700\u8981\u67e5\u770b\u5546\u5bb6\u7684\u6307\u5bfc\u65b9\u9488\uff0c\u4ee5\u786e\u4fdd\u60a8\u6b63\u786e\u5730\u4e0a\u4f20\u4e86\u6240\u6709\u5185\u5bb9\uff0c\u5e76\u6ee1\u8db3\u4e86\u4ed6\u4eec\u7684\u8981\u6c42\u3002\u60a8\u7684\u4ea7\u54c1\u5e7f\u544a\u5c06\u4e0d\u4f1a\u663e\u793a\u5728\u5176\u4ed6\u7f51\u7ad9(\u8c37\u6b4c\u641c\u7d22\u548c\u8c37\u6b4c\u56fe\u50cf\u4e4b\u5916)\u6216\u5185\u5bb9\u7f51\u7edc\u6d3b\u52a8\u4e2d\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u770b\u5230\u5b83\u4eec\u4e0e\u8fd9\u4e9b\u6d3b\u52a8\u76f8\u5173\u8054\u3002<\/p>\n
\u4ea7\u54c1\u6269\u5c55\u5728\u82f1\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u548c\u7f8e\u56fd\u53ef\u7528\uff0c\u4f46\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\u53ea\u5728\u7f8e\u56fd\u53ef\u7528\u3002<\/p>\n
\u6211\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u4f7f\u7528\u8c37\u6b4c\u4ea7\u54c1\u6269\u5c55\u5417?<\/p>\n
\u4ea7\u54c1\u6269\u5c55\u5728\u4efb\u4f55\u8425\u9500\u6d3b\u52a8\u4e2d\u90fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\uff0c\u53ea\u8981\u4f60\u9500\u552e\u4e0e\u76ee\u6807\u5173\u952e\u8bcd\u76f8\u5173\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u5b83\u4eec\u662f\u4f60\u5df2\u7ecf\u8fd0\u884c\u7684\u8425\u9500\u6d3b\u52a8\u7684\u6269\u5c55\uff0c\u5e76\u5728SERP\u4e2d\u4e3a\u4f60\u63d0\u4f9b\u66f4\u591a\u7684\u7a7a\u95f4\u3002\u4f18\u5316\u4f60\u7684\u4ea7\u54c1\u6269\u5c55\u7684\u5173\u952e\u662f\u8df3\u51faAdWords\uff0c\u601d\u8003\u4f60\u5982\u4f55\u6784\u5efa\u4f60\u7684\u5546\u5bb6\u4e2d\u5fc3\u8d26\u6237\u3002\u6211\u4eec\u5728PPC Hero\u7684\u670b\u53cb\u5bf9\u6b64\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u6982\u8ff0\uff0c\u6765\u81eaPractical eCommerce\u7684Michael Sterns\u4e5f\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5f88\u597d\u7684\u5efa\u8bae\u3002\u5728\u6211\u4eec\u7684\u5e7f\u544a\u6269\u5c55\u7cfb\u5217\u7684\u4e0b\u4e00\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u7814\u7a76\u8c03\u7528\u6269\u5c55\u3002<\/p>\n
(\u8df3\u8fc7:\u8c37\u6b4c\u7684\u6700\u65b0\u56fe\u50cf\u6269\u5c55)<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u8c37\u6b4cAdWords\u4ea7\u54c1\u6269\u5c55\u6307\u5357:\u4ea7\u54c1\u6269\u5c55\u6559\u7a0b \u8fd9\u662f\u8c37\u6b4cAdWords\u5e7f\u544a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1246"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":2908,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions\/2908"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}