Home – Blog -\u8c37\u6b4c\u65e0\u6807\u9898\u547c\u53eb\u5e7f\u544a\u51cf\u5c11CPA 28%[\u6848\u4f8b\u7814\u7a76]<\/p>\n
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TL;DR:\u65e0\u6807\u9898\u5047\u8bbe<\/p>\n
\u65e0\u9644\u52a0\u6807\u9898\u7684\u547c\u53eb\u5f0f\u5e7f\u544a\u8868\u73b0\u6700\u597d\uff0c\u56e0\u4e3a\u65e0\u8bba\u7528\u6237\u5c4f\u5e55\u5927\u5c0f\u5982\u4f55\uff0c\u5b83\u4eec\u603b\u662f\u63d0\u4f9b\u5438\u5f15\u4eba\u7684\u3001\u503c\u5f97\u4fe1\u8d56\u7684\u5e7f\u544a\u3002<\/p>\n
\u65e0\u6807\u9898\u8c37\u6b4c\u7535\u8bdd\u5e7f\u544a:\u6570\u636e<\/p>\n
\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u6211\u4eec\u5185\u90e8\u4ee3\u7406\u56e2\u961f\u7684\u4e24\u540d\u6210\u5458Alex Reardon\u548cChris Panetta\u51b3\u5b9a\u5bf9\u65e0\u6807\u9898\u7535\u8bdd\u5e7f\u544a\u8fdb\u884c\u6d4b\u8bd5\u3002\u5728\u4e0e\u4e00\u4e2a\u7ecf\u8425\u866b\u5bb3\u63a7\u5236\u4e1a\u52a1\u7684\u5ba2\u6237\u5408\u4f5c\u65f6\uff0c\u4ed6\u4eec\u5bf9<\/p>\n
\u683c\u5f0f\u8fdb\u884c\u4e867\u79cd\u72ec\u7279\u7684\u8fed\u4ee3:0\u4e2a\u6807\u9898\uff0c1\u4e2a\u957f\u63cf\u8ff00\u4e2a\u6807\u9898\uff0c2\u4e2a\u77ed\u63cf\u8ff00\u4e2a\u6807\u9898\uff0c2\u4e2a\u957f\u63cf\u8ff01\u4e2a\u6807\u9898\uff0c1\u4e2a\u666e\u901a\u63cf\u8ff01\u4e2a\u6807\u9898\uff0c2\u4e2a\u957f\u63cf\u8ff02\u4e2a\u6807\u9898\uff0c1\u4e2a\u666e\u901a\u63cf\u8ff02\u4e2a\u6807\u9898\uff0c1\u4e2a\u666e\u901a\u63cf\u8ff02\u4e2a\u6807\u9898\uff0c1\u6b63\u5e38\u63cf\u8ff0<\/p>\n
\u4ed6\u4eec\u7684\u53d1\u73b0:<\/p>\n
\u6807\u9898(s)\u63cf\u8ff0(s) CTR\u5171\u4ea7\u515a\u8868\u683cCPA 0 1\u957f4.15% 13.50 – 38.51% 35.06\u7f8e\u51430 2\u77ed3.61% 33.33% 12.05\u7f8e\u514336.15\u7f8e\u51430 2\u957f3.41% 11.22 – 36.42% 30.79\u7f8e\u51431 1\u6b63\u5e383.38% 12.46 – 31.03% 40.14\u7f8e\u51431 2 2.85% 25.50% 14.76\u7f8e\u514357.89\u7f8e\u51432 1\u6b63\u5e383.48% 14.94 – 31.85% 46.93 – 2\u7f8e\u51431\u6b63\u5e383.30% 31.94% 13.72\u7f8e\u514342.94\u7f8e\u5143<\/p>\n
,\u8fd9\u662f\u4e00\u4e2a\u7b80\u5316\u7684\u5d29\u6e83:<\/p>\n
\u6807\u9898Avg\u3002CTR Avg\u3002\u5171\u4ea7\u515aAvg\u3002\u8868\u683cAvg\u3002\u6ce8\u518c\u4f1a\u8ba1\u5e080 3.72% 12.25 – 36.1% 34\u7f8e\u51430 < 3.25%\u4e3a13.97\u7f8e\u5143\u65e0\u6807\u9898\u7535\u8bdd\u5e7f\u544a\u7684\u5e73\u5747\u8f6c\u5316\u7387(CVR)\u6bd4\u6807\u51c6\u7684\u7535\u8bdd\u5e7f\u544a\u9ad817%\u3002\u66f4\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u662f\uff0c\u65e0\u6807\u9898\u7535\u8bdd\u5e7f\u544a\u7684\u5e73\u5747\u6bcf\u52a8\u4f5c\u6210\u672c(CPA)\u6bd4\u6807\u51c6\u7684\u7535\u8bdd\u5e7f\u544a\u4f4e28%\u3002\u5728\u8fd9\u4e2a\u5e7f\u544a\u5ba2\u6237\u7684\u4f8b\u5b50\u4e2d\uff0c\u7ed3\u8bba\u975e\u5e38\u6e05\u695a:\u53ea\u6709\u7535\u8bdd\u53f7\u7801\u548c\u4f01\u4e1a\u540d\u79f0\u7684\u8c37\u6b4c\u7535\u8bdd\u5e7f\u544a\u66f4\u6709\u6548\uff0c\u4e5f\u66f4\u4fbf\u5b9c\u3002\u5982\u679c\u6211\u4eec\u8fd8\u6ca1\u6709\u8bf4\u5f97\u5f88\u6e05\u695a\uff0c\u8fd9\u662f\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76\u2014\u2014\u5355\u4e2a\u5e7f\u544a\u5546\u7684\u7ecf\u9a8c\u3002\u6211\u4eec\u5e76\u4e0d\u662f\u5efa\u8bae\u4f60\u5c06\u5e7f\u544a\u6807\u9898\u5220\u9664\uff0c\u5c31\u80fd\u4fdd\u8bc1\u4f60\u83b7\u5f97\u66f4\u9ad8\u7684CVR\u548c\u66f4\u4f4e\u7684CPA\u3002\u6839\u636e\u4f60\u63d0\u4f9b\u7684\u670d\u52a1\u548c\u76ee\u6807\u53d7\u4f17\u7684\u4e0d\u540c\uff0c\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u5b8c\u5168\u4e0d\u540c\u7684\u7ed3\u679c\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u8fd9\u4e9b\u53d1\u73b0\u8fd8\u662f\u4ee4\u4eba\u4fe1\u670d\u7684\u3002\u628a\u4f60CPA\u7684\u9876\u90e8\u5243\u638925%\u53ef\u4e0d\u662f\u95f9\u7b11\u8bdd\u3002\u867d\u7136\u6211\u4eec\u4e0d\u80fd\u8bf4\u8fd9\u662f\u6240\u6709\u5e7f\u544a\u5546\u7684\u4ee3\u8868\uff0c\u4f46\u8fd9\u8db3\u4ee5\u8ba9\u4f60\u8fdb\u884c\u4e00\u4e9b\u6d4b\u8bd5\u3002\u4f60\u53ef\u4ee5\u968f\u610f\u4f7f\u7528Alex\u548cChris\u7684\u6a21\u578b:\u540c\u65f6\u8fd0\u884c\u4e0d\u540c\u8fed\u4ee3\u7684\u7eaf\u547c\u53eb\u5e7f\u544a\u683c\u5f0f\uff0c\u770b\u770b\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002\u5982\u679c\u4f60\u770b\u5230\u60ca\u4eba\u7684\u7ed3\u679c\uff0c\u6211\u4eec\u4e0d\u4f1a\u611f\u5230\u60ca\u8bb6!\u672c\u6848\u4f8b\u7814\u7a76\u4e2d\u63d0\u4f9b\u7684\u6570\u636e\u57fa\u4e8e\u4e00\u4e2a\u7f8e\u56fdWordStream\u5ba2\u6237\u7aef\u5e10\u6237\u7684\u5b9e\u9a8c\u7ed3\u679c\uff0c\u8be5\u5e10\u6237\u4ece2019\u5e743\u67081\u65e5\u5f00\u59cb\uff0c\u52302019\u5e746\u67081\u65e5\u7ed3\u675f\u3002<\/p>\n
Conor Bond\u662fCrayon\u7684\u5185\u5bb9\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u3002Crayon\u662f\u4e00\u4e2a\u8f6f\u4ef6\u9a71\u52a8\u7684\u7ade\u4e89\u60c5\u62a5\u5e73\u53f0\uff0c\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u8ddf\u8e2a\u3001\u5206\u6790\u5e76\u5bf9\u516c\u53f8\u5916\u90e8\u53d1\u751f\u7684\u4e00\u5207\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n
\u53c2\u89c1Conor Bond\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u4e4b\u524d\u53d1\u8868\u8bc4\u8bba\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u8c37\u6b4c\u65e0\u6807\u9898\u547c\u53eb\u5e7f\u544a\u51cf\u5c11CPA 28%[\u6848\u4f8b\u7814\u7a76] \u6709\u65f6\uff0c\u7b49\u5f85\u4e0d\u662f\u4e00\u4e2a\u9009\u62e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1656","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1656"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1656\/revisions"}],"predecessor-version":[{"id":3317,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1656\/revisions\/3317"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1656"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}