{"id":1685,"date":"2023-02-13T00:50:45","date_gmt":"2023-02-12T16:50:45","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=1685"},"modified":"2023-02-13T00:50:45","modified_gmt":"2023-02-12T16:50:45","slug":"%e8%b0%81%e5%9c%a8%e7%94%a8%e5%bf%85%e5%ba%9410%e7%a7%8d%e4%bd%a0%e5%8f%af%e8%83%bd%e4%bc%9a%e5%81%9a%e7%9a%84%e4%bb%a4%e4%ba%ba%e6%83%8a%e8%ae%b6%e7%9a%84%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=1685","title":{"rendered":"\u8c01\u5728\u7528\u5fc5\u5e94?10\u79cd\u4f60\u53ef\u80fd\u4f1a\u505a\u7684\u4ee4\u4eba\u60ca\u8bb6\u7684\u65b9\u5f0f"},"content":{"rendered":"<p>\u5bb6\u5ead-\u535a\u5ba2-\u8c01\u5728\u7528\u5fc5\u5e94?\u54e6\uff0cbing\u603b\u662f\u5728\u8c37\u6b4c\u7684\u9634\u5f71\u4e0b\uff0c\u8c37\u6b4c\u7684\u9634\u5f71\u5f88\u5927\u3002\u8c37\u6b4c\u5907\u53d7\u5173\u6ce8:\u5b83\u662f\u4e16\u754c\u4e0a\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u7f51\u7ad9\uff0c\u6bcf\u5929\u4ea7\u751f35\u4ebf\u6b21\u641c\u7d22\u3002\u8c37\u6b4c\u5df2\u7ecf\u878d\u5165\u4e86\u6211\u4eec\u7684\u751f\u6d3b\u3001\u6211\u4eec\u7684\u6280\u672f\u3001\u6211\u4eec\u7684\u653f\u6cbb\uff0c\u751a\u81f3\u6211\u4eec\u7684\u8bed\u8a00\u2014\u2014\u201c\u8c37\u6b4c\u201d\u73b0\u5728\u662f\u201c\u5728\u7ebf\u641c\u7d22\u201d\u7684\u540c\u4e49\u8bcd\u3002\u4f46\u5fc5\u5e94\u5c31\u4e0d\u4e00\u6837\u4e86\u3002\u81ea10\u5e74\u524d\u63a8\u51fa\u4ee5\u6765\uff0c\u8bf4\u5b83\u6ca1\u6709\u5f15\u8d77\u540c\u6837\u7684\u5173\u6ce8\u662f\u8f7b\u63cf\u6de1\u5199\u7684\u3002bing\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u4ec5\u6392\u5728\u7b2c25\u4f4d\uff0c\u800c\u4e14\u5b83\u82b1\u5f88\u5c11\u7684\u94b1\u6765\u8425\u9500\u81ea\u5df1\u4ee5\u5438\u5f15\u65b0\u7528\u6237\u3002\u4f60\u4e0d\u592a\u53ef\u80fd\u542c\u5230\u6709\u4eba\u8bf4\u201cBing it\u201d\u6216\u81ea\u8c6a\u5730\u5ba3\u79f0\u81ea\u5df1\u662f\u5fc5\u5e94\u7528\u6237\u3002\u5145\u5176\u91cf\uff0c\u5fc5\u5e94\u57fa\u672c\u4e0a\u88ab\u5ffd\u7565\u4e86\u3002\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5fc5\u5e94\u6210\u4e86\u7b11\u67c4\u3002\u90a3\u4e48\uff0c\u8bf4\u771f\u7684\uff0c\u8c01\u4f1a\u7528\u5fc5\u5e94\u5462?<\/p>\n<p>\u4f60\u3002\u4f60\u53ef\u80fd\u4f1a\u7528\u5fc5\u5e94\u3002\u8fd9\u662f\u5982\u4f55\u3002<\/p>\n<p>1\u3002\u6839\u636eComScore\u7684\u6570\u636e\uff0c2019\u5e743\u6708\uff0c\u8fd1\u4e00\u534a\u7684\u7f8e\u56fd\u641c\u7d22\u5fc5\u5e94<\/p>\n<p>1.26\u4ebf\u72ec\u7acb\u7f8e\u56fd\u7528\u6237\u5728\u5fc5\u5e94\u7f51\u7edc\u4e0a\u8fdb\u884c\u4e8660\u4ebf\u6b21\u641c\u7d22\u3002\u5982\u4eca\uff0c\u5fc5\u5e94\u63a7\u5236\u7740\u7f8e\u56fd\u684c\u9762\u641c\u7d22\u5e02\u573a36%\u7684\u4efd\u989d\u3002\u7b49\u7b49\u2026\u2026\u4ec0\u4e48?<\/p>\n<p>\u8fd9\u4e0d\u662f\u62fc\u5199\u9519\u8bef\u3002\u51e0\u4e4e\u4e00\u534a\u7684\u7f8e\u56fd\u4eba\u6bcf\u4e2a\u6708\u90fd\u5728\u4f7f\u7528\u7531\u5fc5\u5e94\u63d0\u4f9b\u7684\u641c\u7d22\u5f15\u64ce\u3002\u8fd9\u5e76\u4e0d\u662f\u8bf4\u6bcf\u4e2a\u4eba\u6bcf\u6b21\u641c\u7d22\u90fd\u4f1a\u4f7f\u7528Bing\u3002\u4f46\u662f\u5f88\u591a\u7528\u6237\u90fd\u662f\u201c\u53cc\u641c\u7d22\u201d\u7684\uff0c\u4ed6\u4eec\u540c\u65f6\u4f7f\u7528\u8c37\u6b4c\u548cBing\u641c\u7d22\u5f15\u64ce\u6765\u6267\u884c\u4e0d\u540c\u7684\u4efb\u52a1\uff0c\u6216\u8005\u5728\u4e0d\u540c\u7684\u8bbe\u5907\u4e0a\u4f7f\u7528\u4e0d\u540c\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4ecd\u67096600\u4e07\u7f8e\u56fd\u4eba\u4e0d\u4f7f\u7528\u8c37\u6b4c\uff0c\u800c\u662f\u4f9d\u8d56\u5fc5\u5e94\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u5728\u7ebf\u641c\u7d22\u3002\u8bb8\u591a\u7528\u6237\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u8fdb\u884c\u641c\u7d22\uff0c\u8fd9\u4e00\u4e8b\u5b9e\u5bf9\u8bb8\u591a\u5e7f\u544a\u4e3b\u6765\u8bf4\u5177\u6709\u60ca\u4eba\u7684\u610f\u4e49\u3002\u56e0\u4e3a\u8bb8\u591a\u641c\u7d22\u8005\u53ef\u80fd\u9996\u5148\u5728\u5fc5\u5e94\u4e0a\u641c\u7d22\u60a8\uff0c\u5728\u5fc5\u5e94\u4e0a\u5f00\u59cb\u505a\u5e7f\u544a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u4f1a\u5728\u8c37\u6b4c\u4e0a\u770b\u523026%\u591a\u7684\u54c1\u724c\u641c\u7d22\u3002<\/p>\n<p>2\u300215\u4ebfWindows\u8bbe\u5907\u652f\u6301\u5fc5\u5e94\u641c\u7d22\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5fae\u8f6f\u662f\u4e00\u4e2a\u79d1\u6280\u5de8\u5934\u3002\u5982\u4eca\uff0c\u5b89\u88c5Windows\u64cd\u4f5c\u7cfb\u7edf\u7684\u8bbe\u5907\u8d85\u8fc715\u4ebf\u90e8\uff0c\u4f7f\u7528Windows 10\u7684\u8bbe\u5907\u8d85\u8fc79\u4ebf\u90e8\u3002\u800c\u4e14\u8fd9\u4e2a\u6570\u5b57\u8fd8\u5728\u5feb\u901f\u589e\u957f\u2014\u2014\u5c24\u5176\u662f\u5728\u5de5\u4f5c\u573a\u6240\uff0c\u5927\u591a\u6570\u8bbe\u5907\u90fd\u662f\u7531Windows\u9a71\u52a8\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4f60\u73b0\u5728\u53ef\u80fd\u6b63\u5728Windows\u8bbe\u5907\u4e0a\u9605\u8bfb\u8fd9\u7bc7\u6587\u7ae0\u3002\u5fae\u8f6f\u7684\u5f71\u54cd\u529b\u5e76\u4e0d\u4ee4\u4eba\u610f\u5916\u3002\u73b0\u5728\uff0c\u5fae\u8f6f\u4e5f\u62e5\u6709\u4e00\u4e2a\u540d\u4e3a\u201c\u5fc5\u5e94\u201d\u7684\u641c\u7d22\u5f15\u64ce\u3002\u4e0d\u51fa\u6240\u6599\uff0c\u6240\u6709\u8fd9\u4e9bWindows 10\u8bbe\u5907\u90fd\u5c06\u5927\u91cf\u6d41\u91cf\u5bfc\u5411\u5b83\u4eec\u81ea\u5df1\u7684\u641c\u7d22\u5f15\u64ce\u3002\u201c\u5fc5\u5e94\u201d\u7684\u6807\u5fd7\u53ef\u80fd\u4e0d\u4f1a\u8d34\u6ee1\u4f60\u7684\u7535\u8111\uff0c\u4f46\u5728\u4f60\u7684\u7535\u8111\u7684\u5e95\u90e8\u89d2\u843d\u7684\u641c\u7d22\u680f-\u8fd9\u662f\u4e00\u4e2a\u5feb\u901f\u7684\u8def\u5f84\u5230\u5fc5\u5e94\u3002\u95ee\u79d1\u5854\u5a1c\u4e00\u4e2a\u95ee\u9898\uff0c\u5979\u4f1a\u5f88\u4e50\u610f\u4e3a\u4f60\u641c\u7d22\u3002\u90a3\u4e9b\u9501\u5c4f\u641c\u7d22?\u90fd\u662fBing!<\/p>\n<p>3\u3002\u5fc5\u5e94\u4e0e\u5fae\u8f6f\u7684\u5176\u4ed6\u4ea7\u54c1\u201ckdsp\u201d\u96c6\u6210\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4f60\u7684\u786c\u4ef6\u6216\u64cd\u4f5c\u7cfb\u7edf\u3002\u5373\u4f7f\u4f60\u662f\u82f9\u679c\u7684\u5fe0\u5b9e\u7c89\u4e1d\uff0c\u4f60\u4e5f\u53ef\u80fd\u4f1a\u4f7f\u7528\u5fae\u8f6f\u7684\u5176\u4ed6\u4ea7\u54c1\uff0c\u800c\u4e14\u53ef\u80fd\u4f1a\u5728\u6ca1\u6709\u610f\u8bc6\u5230\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u5fc5\u5e94!<\/p>\n<p>Edge \/ Internet Explorer<\/p>\n<p>\u6bcf\u53f0\u7535\u8111\u4e0a\u5b89\u88c5\u7684\u9ed8\u8ba4\u6d4f\u89c8\u5668\u2014\u2014\u5fae\u8f6f\u7684Edge\u6216Internet Explorer\u2014\u2014\u4ecd\u7136\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u7528\u6237\u5728\u4f7f\u7528\uff0c\u5206\u522b\u5360\u7f8e\u56fd\u684c\u9762\u6d4f\u89c8\u5668\u5e02\u573a\u76848%\u548c6.7%\u3002\u51ed\u501f\u8fd915%\u7684\u684c\u9762\u5e02\u573a\u4efd\u989d\uff0c\u5fc5\u5e94\u4e5f\u662f\u4ed6\u4eec\u7684\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\u3002\u5728\u4f7f\u7528\u9ed8\u8ba4\u6d4f\u89c8\u5668\u7684\u7528\u6237\u4e2d\uff0c\u5f88\u5c11\u6709\u4eba\u60f3\u8981\u66f4\u6539\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n<p>Microsoft Office, Outlook, Word, Excel, Teams, Skype\uff0c\u548c\u66f4\u591a!12\u4ebfOffice\u7528\u6237\u53ef\u80fd\u4e5f\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\u4f7f\u7528\u5fc5\u5e94!\u5982\u679c\u4f60\u66fe\u7ecf\u5728ribbon\u4e0a\u7684\u641c\u7d22\u680f\u4e2d\u8f93\u5165\uff0c\u6216\u8005\u53f3\u952e\u70b9\u51fb\u4e00\u4e2a\u5173\u952e\u5b57\u5728\u7535\u5b50\u90ae\u4ef6\u6216\u6587\u6863\u4e2d\u8fdb\u884c\u641c\u7d22\u2014\u2014\u4f60\u5df2\u7ecfBing\u2019ed\u4e86!\u9664\u4e86Office\u4e4b\u5916\uff0cSkype\u548cTeams\u7b49\u5fae\u8f6f\u5e94\u7528\u7a0b\u5e8f\u4e5f\u4e0e\u5fc5\u5e94\u96c6\u6210\u4e86\u641c\u7d22\u7ed3\u679c\u3002\u5373\u4f7f\u8fdc\u79bb\u529e\u516c\u5ba4\u548c\u7535\u8111\uff0c\u5fae\u8f6f\u4e5f\u5438\u5f15\u4e86\u8d85\u8fc76500\u4e07\u6d3b\u8dc3\u73a9\u5bb6\u5728\u5bb6\u4e2d\u73a9Xbox\u6e38\u620f\u673a\u653e\u677e\u7684\u6ce8\u610f\u529b\u3002\u5728m\u4e2d\u5f53\u73a9\u5bb6\u505c\u4e0b\u6765\u641c\u7d22\u6700\u65b0\u7684\u6e38\u620f\u3001\u5e94\u7528\u7a0b\u5e8f\u6216\u665a\u9910\u65f6\uff0c\u4ed6\u4eec\u4f1a\u53d1\u73b0\u81ea\u5df1\u5728Xbox\u4e0a\u641c\u7d22\u5fc5\u5e94!<\/p>\n<p>4\u3002Windows\u7684\u8bed\u97f3\u52a9\u624bCortana\u88ab\u63d2\u5165\u5230\u4f60\u6240\u6709\u7684Windows\u8f6f\u4ef6\u4e2d\u2014\u2014Cortana\u5c06\u5979\u7684\u8bed\u97f3\u641c\u7d22\u4e0e\u5fc5\u5e94\u653e\u5728\u5fae\u8f6f\u5bb6\u65cf\u4e2d\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002\u4e8b\u5b9e\u4e0a\uff0cCortana\u5728Windows 10\u4efb\u52a1\u680f\u4e2d\u5360\u636e\u4e8625%\u7684\u641c\u7d22\u4efd\u989d\u3002\u4f46\u5fc5\u5e94\u4ece\u53e6\u4e00\u4e2a\u5bb6\u55bb\u6237\u6653\u7684\u540d\u5b57Alexa\u83b7\u5f97\u4e86\u66f4\u591a\u7684\u641c\u7d22\u3002\u6ca1\u9519\uff0c\u4e9a\u9a6c\u900a\u7684Alexa\u8ba9\u5fc5\u5e94\u8fdb\u5165\u4e861\u4ebf\u6237\u5bb6\u5ead!\u968f\u7740Alexa\u6210\u4e3aFacebook\u95e8\u6237\u7684\u8bed\u97f3\u52a9\u624b\uff0c\u8fd9\u4e2a\u6570\u5b57\u9884\u8ba1\u53ea\u4f1a\u589e\u957f\u3002<\/p>\n<p>5\u3002\u9664\u4e86\u9ed8\u8ba4\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u4e5f\u8bb8\u4f60\u4e0d\u7528\u8f93\u5165Bing .com\u6765\u641c\u7d22\u7f51\u9875\u3002\u53ef\u4ee5\u7406\u89e3\u7684\u3002\u4f46\u5982\u679c\u4f60\u5728\u6d4f\u89c8\u7f51\u9875\u4e4b\u524d\u6ca1\u6709\u8f93\u5165Google.com\uff0c\u90a3\u4e48\u4f60\u4f7f\u7528\u7684\u641c\u7d22\u5f15\u64ce\u81f3\u5c11\u6709\u4e00\u90e8\u5206\u662f\u7531\u5fae\u8f6f\u7684\u5fc5\u5e94(Bing)\u63d0\u4f9b\u7684\u3002\u5fae\u8f6f\u4e0e\u6570\u5341\u4e2a\u5c0f\u578b\u641c\u7d22\u5f15\u64ce\u5408\u4f5c\uff0c\u4ee5\u589e\u5f3a\u4ed6\u4eec\u7684\u641c\u7d22\u7ed3\u679c\u548c\u5e7f\u544a\uff0c\u5305\u62ec:(11.7%\u7684\u7f8e\u56fd\u5e02\u573a\u4efd\u989d)AOL(~1%\u7684\u7f8e\u56fd\u5e02\u573a\u4efd\u989d)DuckDuckGo(~1%\u7684\u7f8e\u56fd\u5e02\u573a\u4efd\u989d)Ecosia MSN Lycos Search.com ClassifiedAds.com<\/p>\n<p>\u8fd8\u6709\u5f88\u591a\u5f88\u591a!\u5fae\u8f6f\u5e7f\u544a\u4e0a\u7684<\/p>\n<p>\u5e7f\u544a\u5546\u4e5f\u6bd4\u8c37\u6b4c\u5e7f\u544a\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u3002\u9664\u4e86\u80fd\u591f\u901a\u8fc7\u4e00\u4e2a\u5e73\u53f0\u5728\u6240\u6709\u8fd9\u4e9b\u641c\u7d22\u5f15\u64ce\u4e0a\u63d0\u4f9b\u5e7f\u544a\u5916\uff0c\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u5ba1\u67e5\u4ed6\u4eec\u7684\u5e7f\u544a\u5728\u5355\u4e2a\u5f15\u64ce\u4e0a\u7684\u8868\u73b0\uff0c\u5e76\u5c06\u5176\u9501\u5b9a\u6216\u6392\u9664\u5728\u641c\u7d22\u6d3b\u52a8\u4e4b\u5916\u3002<\/p>\n<p>6\u3002\u8bb8\u591a\u4eba\u901a\u8fc7\u641c\u7d22\u5f00\u59cb\u8d2d\u7269\uff0c\u4f46\u8c37\u6b4c\u548c\u5fc5\u5e94\u641c\u7d22\u90fd\u6ca1\u6709\u5728\u7ebf\u7535\u5b50\u5546\u52a1\u7684\u5784\u65ad\u5730\u4f4d\u3002\u8981\u60f3\u5728\u7f51\u4e0a\u88ab\u4eba\u53d1\u73b0\uff0c\u4f60\u9700\u8981\u505a\u7684\u4e0d\u4ec5\u4ec5\u662f\u641c\u7d22\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5fae\u8f6f\u4e5f\u4e0e\u4e3b\u8981\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5408\u4f5c\uff0c\u5305\u62ec:<\/p>\n<p>\u4e9a\u9a6c\u900aOfferUp GumTree <\/p>\n<p>\u7ed3\u679c\uff0c\u5fc5\u5e94\u8986\u76d6\u4e86\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u7684\u5728\u7ebf\u96f6\u552e\u641c\u7d22\u3002\u8fd9\u4e9b\u5728\u5fc5\u5e94\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e4b\u5916\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u5f88\u9ad8\u3002\u5e0c\u671b\u63a5\u89e6\u5230\u8fd9\u4e9b\u53d7\u4f17\u7684\u5e7f\u544a\u5546\u5728\u5fc5\u5e94\u4e0a\u7684\u591a\u4e2a\u884c\u4e1a\u8d2d\u7269\u6d3b\u52a8\u4e2d\u90fd\u53d6\u5f97\u4e86\u6210\u529f\u3002\u5e73\u5747\u800c\u8a00:<\/p>\n<p>\u5fc5\u5e94\u8d2d\u7269\u6d3b\u52a8\u7684\u5e7f\u544a\u70b9\u51fb\u7387(CTR)\u6bd4\u8c37\u6b4c\u9ad845%\uff0c\u5fc5\u5e94\u8d2d\u7269\u5e7f\u544a\u7684\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u6bd4\u8c37\u6b4c\u7684\u5e73\u5747\u6c34\u5e73\u4f4e30%\u3002\u901a\u8fc7\u5fc5\u5e94\u8d2d\u7269\u83b7\u5f97\u5ba2\u6237\u7684\u5e73\u5747\u6210\u672c(CPA)\u6bd4\u8c37\u6b4c\u8d2d\u7269\u4f4e40%\u5de6\u53f3\u30027. \u7f8e\u56fd\u65e0\u7591\u62e5\u6709\u6700\u591a\u7684\u5fc5\u5e94\u641c\u7d22\u7528\u6237\uff0c\u4f46\u8fd9\u4e00\u5dee\u8ddd\u5728\u56fd\u9645\u4e0a\u6b63\u5728\u8fc5\u901f\u7f29\u5c0f\u3002\u968f\u7740Windows 10\u7684\u51fa\u73b0\uff0c\u4f7f\u7528\u5fc5\u5e94\u7684\u641c\u7d22\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\u3002\u5728\u82f1\u56fd\uff0c\u8fd1\u56db\u5206\u4e4b\u4e00\u7684\u684c\u9762\u641c\u7d22\u90fd\u662f\u7531\u5fc5\u5e94\u63d0\u4f9b\u7684\u3002\u5728\u52a0\u62ff\u5927\uff0c22%\u7684\u684c\u9762\u641c\u7d22\u4f7f\u7528\u5fc5\u5e94\u3002\u5373\u4f7f\u662f\u5728\u6fb3\u5927\u5229\u4e9a\uff0c\u5fc5\u5e94\u4e5f\u5f00\u59cb\u53d1\u73b016%\u7684\u641c\u7d22\u5f15\u64ce\u662f\u7531\u5fc5\u5e94\u63d0\u4f9b\u7684\u3002\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u6bcf\u6708\u6709110\u4ebf\u6b21\u641c\u7d22\u5728\u5fc5\u5e94\u4e0a\u8fdb\u884c\u3002<\/p>\n<p>8\u3002\u8c37\u6b4c\u7684\u5927\u4f17\u5e02\u573a\u5438\u5f15\u529b\u4f7f\u5f97\u5728\u8c37\u6b4c\u4e0a\u9488\u5bf9\u4e0d\u540c\u7684\u4eba\u7fa4\u662f\u4e00\u79cd\u5fae\u5999\u7684\u7b56\u7565\u3002\u7136\u800c\uff0c\u7531\u4e8e\u66f4\u591a\u7684\u4eba\u5728\u4ed6\u4eec\u7684\u4e2a\u4eba\u7535\u8111\u4e0a\uff0c\u7279\u522b\u662f\u5728\u5de5\u4f5c\u7535\u8111\u4e0a\u4f7f\u7528\u5fc5\u5e94\u641c\u7d22\uff0c\u6211\u4eec\u53d1\u73b0\u5fc5\u5e94\u5438\u5f15\u7684\u53d7\u4f17\u4e0e\u8c37\u6b4c\u4e0d\u540c\u3002\u6bcf\u546840\u4e2a\u5c0f\u65f6\uff0c\u5fc5\u5e94\u5bf9\u8fd9\u4e9b\u767d\u9886\u4e13\u4e1a\u4eba\u58eb\u7684\u641c\u7d22\u6709\u5f88\u5f3a\u7684\u5f71\u54cd\u529b\u3002\u603b\u7684\u6765\u8bf4\uff0c\u6211\u4eec\u770b\u5230\u5fc5\u5e94\u7684\u53d7\u4f17\u662f:<\/p>\n<p>\u7a0d\u5fae\u6210\u719f\u4e00\u4e9b\uff0c\u5e73\u574745\u5c81(\u7f8e\u56fd\u5e73\u574738\u5c81)\u3002\u53d7\u6559\u80b2\u7a0b\u5ea6\u66f4\u9ad8\uff0c50%\u62e5\u6709\u5927\u5b66\u5b66\u4f4d\uff0c17%\u62e5\u6709\u9ad8\u7b49\u5b66\u4f4d\u3002\u66f4\u5bcc\u88d5\uff0c\u4e09\u5206\u4e4b\u4e00\u7684\u5bb6\u5ead\u6536\u5165\u8d85\u8fc710\u4e07\u7f8e\u5143\u3002Bing\u641c\u7d22\u7528\u6237\u5728\u7f51\u4e0a\u8d2d\u7269\u7684\u5e73\u5747\u82b1\u8d39\u6bd4\u901a\u8fc7\u8c37\u6b4c\u591a35%\u3002\u7ed3\u5a5a(46%)\u548c\u6709\u5b69\u5b50(30%)\u7684\u53ef\u80fd\u6027\u66f4\u9ad8\u3002\u5fc5\u5e94\u5728\u70ed\u95e8\u884c\u4e1a<\/p>\n<p>\u4e2d\u62e5\u6709\u5927\u91cf\u7528\u6237\uff0c\u5c3d\u7ba1\u5fc5\u5e94\u53ef\u80fd\u4f1a\u83b7\u5f9736%\u7684\u6536\u76ca\u7f8e\u56fd\u641c\u7d22\u5728\u6240\u6709\u884c\u4e1a\u7684\u684c\u9762\u641c\u7d22\u5e02\u573a\u4efd\u989d\uff0c\u5728\u4e00\u4e9b\u884c\u4e1a\uff0c\u5fc5\u5e94\u751a\u81f3\u662f\u4e00\u4e2a\u66f4\u5927\u7684\u53c2\u4e0e\u8005\u3002\u5f53\u8bb8\u591a\u5fc5\u5e94\u7528\u6237\u5728\u4ed6\u4eec\u7684\u5de5\u4f5c\u7535\u8111\u4e0a\u4f7f\u7528\u5fc5\u5e94\u65f6\uff0c\u6211\u4eec\u53d1\u73b044%\u4e0e\u5546\u4e1a\u548c\u91d1\u878d\u76f8\u5173\u7684\u4ed8\u8d39\u641c\u7d22\u70b9\u51fb\u90fd\u53d1\u751f\u5728\u5fc5\u5e94\u641c\u7d22\u7f51\u7edc\u4e0a\u3002\u7c7b\u4f3c\u5730\uff0c\u5728\u6c7d\u8f66(40%)\u3001\u623f\u5730\u4ea7(39%)\u548c\u65c5\u6e38(37%)\u7b49\u901a\u5e38\u9700\u8981\u8f83\u957f\u65f6\u95f4\u7814\u7a76\u8d2d\u4e70\u7684\u5782\u76f4\u884c\u4e1a\uff0c\u7528\u6237\u6700\u7ec8\u66f4\u6709\u53ef\u80fd\u8de8\u8bbe\u5907\u3001\u8de8\u7f51\u7edc\u641c\u7d22\uff0c\u5e76\u5728\u5fc5\u5e94\u4e0a\u641c\u7d22\u3002\u5fc5\u5e94\u641c\u7d22\u7528\u6237\u7684\u5e74\u9f84\u4e5f\u6bd4\u7f8e\u56fd\u5e73\u5747\u5e74\u9f84\u7565\u5927\uff0c\u4f46\u5b83\u5728\u533b\u7597\u4fdd\u5065\u884c\u4e1a\u7684\u8868\u73b0\u4e5f\u5f88\u597d\uff0c\u5438\u5f15\u4e8647%\u7684\u4ed8\u8d39\u641c\u7d22\u70b9\u51fb\u3002<\/p>\n<p>10\u3002\u8bb8\u591a\u4eba\u5728\u4e0d\u77e5\u60c5\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u5fc5\u5e94\uff0c\u4f46\u5fc5\u5e94\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\u8fde\u7eed100\u4e2a\u6708\u7684\u5e02\u573a\u4efd\u989d\u589e\u957f\u2014\u2014\u8fd9\u5728\u5e7f\u544a\u5546\u4e2d\u5df2\u6210\u4e3a\u4e00\u4e2a\u4fdd\u5b88\u7684\u79d8\u5bc6\u3002\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u5fae\u8f6f\u5ba3\u5e03\u670950\u4e07\u5e7f\u544a\u5546\u901a\u8fc7\u5fae\u8f6f\u5e7f\u544a\u5728\u5fc5\u5e94\u4e0a\u6295\u653e\u5e7f\u544a\u3002\u867d\u713650\u4e07\u5e7f\u544a\u5546\u542c\u8d77\u6765\u5f88\u591a\uff0c\u4f46\u8fd9\u53ea\u662f\u6570\u5343\u4e07\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u7684\u5e7f\u544a\u5546\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u8fd9\u610f\u5473\u7740\u5fc5\u5e94SERP\u4e0a\u7684\u7ade\u4e89\u8981\u5c0f\u5f97\u591a\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4f7f\u7528\u5fae\u8f6f\u5e7f\u544a\u7684\u7528\u6237\u6765\u8bf4\uff0c\u7ade\u4e89\u7684\u51cf\u5c11\u610f\u5473\u7740\u989d\u5916\u7684\u597d\u5904\u3002\u6211\u4eec\u5bf91200\u591a\u4e2a\u4e0d\u540c\u884c\u4e1a\u7684\u5e7f\u544a\u5546\u8fdb\u884c\u4e86\u6d4b\u8bd5\uff0c\u53d1\u73b0<\/p>\n<p>\u5fc5\u5e94\u7684\u5e7f\u544a\u70b9\u51fb\u7387(CTR)\u6bd4\u8c37\u6b4c\u9ad850%\u3002\u5fc5\u5e94\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c(CPC)\u6bd4\u8c37\u6b4c\u4f4e33%\u3002Bing\u4e0a\u83b7\u53d6\u5ba2\u6237\u7684\u5e73\u5747\u6210\u672c(CPA)\u6bd4\u8c37\u6b4c\u4f4e30%\u5de6\u53f3\u3002\u901a\u8fc7\u5fae\u8f6f\u5e7f\u544a\u7ba1\u7406\u5fc5\u5e94\u4e5f\u53ef\u4ee5\u5f88\u7b80\u5355!\u4e8b\u5b9e\u4e0a\uff0c\u60a8\u53ef\u4ee5\u7b80\u5355\u5730\u5bfc\u5165\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u5230\u5fae\u8f6f\u5e7f\u544a\u5f00\u59cb\u3002\u5f53\u60a8\u5bf9\u8c37\u6b4c\u6d3b\u52a8\u8fdb\u884c\u66f4\u6539\u65f6\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u9009\u62e9\u6bcf\u5929\u8981\u5bfc\u5165\u54ea\u4e9b\u66f4\u6539\u5230\u5fae\u8f6f\u5e7f\u544a\u3002<\/p>\n<p>\u5fc5\u5e94\u6bd4\u4f60\u60f3\u8c61\u7684\u8981\u5927\u5f97\u591a\uff0c\u968f\u7740\u79d8\u5bc6\u7684\u6cc4\u9732\uff0c\u5e7f\u544a\u5546\u4eec\u4e5f\u6ce8\u610f\u5230\u4e86\u3002\u5982\u679c\u4f60\u4e0d\u5728\u5fae\u8f6f\u5e7f\u544a\u4e0a\u505a\u5e7f\u544a\uff0c\u4f60\u5c31\u5931\u53bb\u4e86\u4e09\u5206\u4e4b\u4e00\u7684\u5e02\u573a\uff0c\u901a\u5e38\u662f\u5728\u4ed6\u4eec\u60f3\u8981\u8fdb\u884c\u66f4\u5927\u7684\u8d2d\u4e70\u7684\u65f6\u5019\u3002\u5982\u679c\u4f60\u60f3\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u663e\u793a\u7ed9\u4eba\u4eec\uff0c\u4e0d\u7ba1\u4ed6\u4eec\u5728\u54ea\u91cc\u641c\u7d22\u4f60-\u4e00\u5b9a\u8981\u8054\u7cfb\u6211\u4eec\u7684\u56e2\u961f\u4eca\u5929!Mark Irvine<\/p>\n<p>Mark\u8d1f\u8d23WordStream\u7684\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u3002\u4ed6\u88abPPC Hero\u8bc4\u4e3a2019\u5e74\u6700\u5177\u5f71\u54cd\u529b\u7684PPC\u4e13\u5bb6\u3002<\/p>\n<p>\u53c2\u89c1Mark Irvine\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n<p>\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u7684\u6210\u672c\u81ea\u5b9a\u4e49\u5206\u6bb5<\/p>\n<p>\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n<p>\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n<p>\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n<p>\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n<p>\u8bc4\u8bba<\/p>\n<p>\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bb6\u5ead-\u535a\u5ba2-\u8c01\u5728\u7528\u5fc5\u5e94?\u54e6\uff0cbing\u603b\u662f\u5728\u8c37\u6b4c\u7684\u9634\u5f71\u4e0b\uff0c\u8c37\u6b4c\u7684\u9634\u5f71\u5f88\u5927\u3002\u8c37\u6b4c\u5907\u53d7\u5173\u6ce8:\u5b83\u662f\u4e16\u754c\u4e0a\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u7f51 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1685","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1685"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":3346,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1685\/revisions\/3346"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}