\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u4ed8\u8d39\u8425\u9500\u673a\u6784\u7684\u8001\u677f\u6216\u4f60\u4e3a\u4e00\u4e2a\u5de5\u4f5c\uff0c\u4f60\u4f1a\u975e\u5e38\u719f\u6089\u5b89\u6392\u4f60\u7684\u65f6\u95f4\u7684\u5e73\u8861\u884c\u4e3a\u3002\u5728\u6253\u7535\u8bdd\u3001\u62a5\u544a\u5165\u4f4f\u60c5\u51b5\u4ee5\u53ca\u4e0e\u5ba2\u6237\u9891\u7e41\u7684\u7535\u5b50\u90ae\u4ef6\u4ea4\u6d41\u4e4b\u95f4\uff0c\u53ef\u4ee5\u80af\u5b9a\u4f60\u6709\u5f88\u591a\u4e8b\u60c5\u8981\u505a\u3002\u6bcf\u4e2a\u5ba2\u6237\u7ecf\u7406\u5b89\u6392\u65f6\u95f4\u7684\u65b9\u5f0f\u90fd\u4e0d\u4e00\u6837\uff0c\u4f46\u6bcf\u4e2a\u4eba\u7684\u4f18\u5148\u4e8b\u9879\u6e05\u5355\u6709\u65f6\u4f1a\u4ee4\u4eba\u8d39\u89e3\u3002\u51b3\u5b9a\u628a\u4f60\u7684\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u54ea\u4e9b\u8d26\u6237\u4e0a\u662f\u4e00\u4ef6\u5f88\u6709\u6311\u6218\u6027\u7684\u4e8b\u60c5\uff0c\u5c24\u5176\u662f\u5f53\u6709\u5f88\u591a\u4e8b\u60c5\u9700\u8981\u505a\uff0c\u800c\u671f\u671b\u5b83\u9a6c\u4e0a\u5c31\u80fd\u5b8c\u6210\u7684\u65f6\u5019\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u5c06\u5411\u60a8\u4ecb\u7ecd\u5982\u4f55\u6709\u6548\u5730\u8bc6\u522b\u6709\u98ce\u9669\u7684\u5e10\u6237\uff0c\u5e76\u7cfb\u7edf\u5730\u4e0e\u6240\u7ba1\u7406\u7684\u5ba2\u6237\u63a5\u89e6\uff0c\u4ee5\u4fbf\u60a8\u7684\u65f6\u95f4\u4e0d\u4f1a\u88ab\u6d6a\u8d39\u5728\u9519\u8bef\u7684\u9886\u57df\u3002\u8bb0\u4f4f\uff0c\u786e\u5b9a\u4e00\u4e2a\u5e10\u6237\u7684\u4f18\u5148\u7ea7\u5e76\u4e0d\u610f\u5473\u7740\u5ffd\u7565\u53e6\u4e00\u4e2a\u5e10\u6237\u7684\u4f18\u5148\u7ea7\uff0c\u5728\u786e\u5b9a\u5e10\u6237\u4f18\u5148\u7ea7\u7684\u5c42\u6b21\u4e4b\u524d\uff0c\u5fc5\u987b\u6ce8\u610f\uff0c\u6211\u5e76\u4e0d\u662f\u5efa\u8bae\u60a8\u5ffd\u7565\u4efb\u4f55\u4e00\u4e2a\u5e10\u6237\u6216\u5c06\u5b83\u4eec\u6807\u8bb0\u4e3a\u6bd4\u5176\u4ed6\u5e10\u6237\u66f4\u4e0d\u91cd\u8981\u3002\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u6bcf\u4e2a\u5ba2\u6237\u5bf9\u4f60\u7684\u4e1a\u52a1\u90fd\u662f\u6709\u4ef7\u503c\u7684\uff0c\u5e94\u8be5\u88ab\u8fd9\u6837\u5bf9\u5f85\u3002\u6211\u5728\u8fd9\u91cc\u7684\u76ee\u6807\u662f\u5e2e\u52a9\u4f60\u786e\u5b9a\u54ea\u4e9b\u8d26\u6237\u9700\u8981\u7acb\u5373\u5173\u6ce8\uff0c\u54ea\u4e9b\u8d26\u6237\u505a\u5f97\u8db3\u591f\u597d\uff0c\u53ef\u4ee5\u8ba9\u4f60\u628a\u7cbe\u529b\u96c6\u4e2d\u5728\u9700\u8981\u7684\u5730\u65b9\u3002\u6bcf\u4e2a\u5ba2\u6237\u90fd\u4f1a(\u5e0c\u671b)\u7ecf\u5386\u60a8\u4e0d\u60f3\u505a\u5f88\u591a(\u6216\u4efb\u4f55)\u91cd\u5927\u66f4\u6539\u7684\u65f6\u671f\u3002\u5f53\u6d3b\u52a8\u8868\u73b0\u826f\u597d\u65f6\uff0c\u6700\u597d\u4e0d\u8981\u53bb\u7ba1\u5b83\u4eec\uff0c\u8ba9\u5b83\u4eec\u6210\u529f\u3002\u505a\u592a\u591a\u7684\u8c03\u6574\u53ef\u80fd\u4f1a\u9002\u5f97\u5176\u53cd\uff0c\u8fd9\u4e00\u70b9\u5927\u591a\u6570\u6709\u507f\u5a92\u4f53\u4eba\u90fd\u975e\u5e38\u6e05\u695a\u3002<\/p>\n
\u89e3\u51b3\u4e86\u8fd9\u4e9b\u95ee\u9898\uff0c\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002\u9996\u5148\uff0c\u6211\u4eec\u5fc5\u987b\u5b9a\u4e49\u6211\u8ba4\u4e3a\u7684\u201c\u98ce\u9669\u201d\u8d26\u6237\u3002\u8fd9\u4e2a\u5b9a\u4e49\u53ef\u80fd\u53d6\u51b3\u4e8e\u4f60\u62e5\u6709\u7684\u5ba2\u6237\u548c\u8d26\u6237\u7684\u79cd\u7c7b\u3002\u4e3a\u4e86\u51cf\u5c11\u6df7\u6dc6\uff0c\u6211\u4eec\u5c06\u201c\u6709\u98ce\u9669\u7684\u201d\u5e10\u6237\u89c6\u4e3a:<\/p>\n
\u652f\u51fa\u4e0d\u8db3\u7684\u4efb\u4f55\u5e10\u6237\u3002\u770b\u5230\u6bcf\u4e2a\u7ed3\u679c\u7684\u9ad8\u6210\u672c\u6216\u6700\u8fd1\u6bcf\u4e2a\u7ed3\u679c\u7684\u6210\u672c\u4e0a\u5347\u3002Under-pacing\u5411\u76ee\u6807\u3002\u52aa\u529b\u964d\u4f4e\u8d28\u91cf\u3002\u6b64\u5916\uff0c\u4efb\u4f55\u5ba2\u6237\u611f\u5230\u4e0d\u5b89\u6216\u4e0d\u786e\u5b9a\u7684\u8d26\u6237\u4e5f\u5b58\u5728\u98ce\u9669\u3002\u8fd9\u662f\u4e00\u5f20\u5e7f\u6cdb\u7684\u7f51\uff0c\u4f46\u4f60\u53ef\u80fd\u81f3\u5c11\u5728\u4e0d\u540c\u7a0b\u5ea6\u4e0a\u7ecf\u5386\u8fc7\u5176\u4e2d\u7684\u4e24\u4e2a\u3002\u68d8\u624b\u7684\u90e8\u5206\u5c31\u51fa\u73b0\u4e86\uff0c\u5f53\u4f60\u6709\u4e0d\u6b62\u4e00\u4e2a\u5ba2\u6237\u7b26\u5408\u8fd9\u4e2a\u201c\u98ce\u9669\u201d\u7684\u4fdd\u62a4\u4f1e\uff0c\u4f60\u9700\u8981\u51b3\u5b9a\u54ea\u4e00\u4e2a\u9700\u8981\u4f60\u7acb\u5373\u5173\u6ce8\u3002<\/p>\n
\u8fd9\u5c31\u662f\u8fd9\u4e2a\u5217\u8868\u51fa\u73b0\u7684\u5730\u65b9\u3002\u8fd9\u91cc\u6709\u516b\u79cd\u7b56\u7565\uff0c\u4f60\u53ef\u4ee5\u7528\u6765\u4f18\u5148\u8003\u8651\u98ce\u9669\u5e10\u6237\uff0c\u5206\u4e3a\u4e24\u4e2a\u4f60\u9700\u8981\u8003\u8651\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5:\u4f60\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u5e10\u6237\u8868\u73b0\u3002\u8003\u8651\u4f60\u7684\u5ba2\u6237\u5173\u7cfb\u3002\u6bcf\u6708MRR\u548c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c<\/p>\n
\u5728\u4ee3\u7406\u5de5\u4f5c\u7684\u4e16\u754c\u4e2d\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u5ba2\u6237\u90fd\u662f\u5e73\u7b49\u7684\u3002\u4e0d\u7ba1\u4f60\u7684\u5b9a\u4ef7\u6a21\u5f0f\u662f\u4ec0\u4e48\uff0c\u603b\u4f1a\u6709\u5ba2\u6237\u4e3a\u4f60\u5e26\u6765\u66f4\u591a\u7684\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff0c\u5e76\u5728\u4f60\u7684\u4e1a\u52a1\u53ef\u9884\u89c1\u7684\u672a\u6765\u575a\u6301\u4e0b\u53bb\u3002(\u5230\u8fd9\u6bb5\u6587\u5b57\u7684\u8fd9\u4e2a\u9636\u6bb5\uff0c\u4f60\u53ef\u80fd\u5df2\u7ecf\u6709\u4e86\u51e0\u4e2a\u9002\u5408\u8fd9\u4e00\u7c7b\u7684\u5ba2\u6237\u3002)\u8fd9\u4e9b\u5ba2\u6237\u5e94\u8be5\u59cb\u7ec8\u5728\u4f60\u7684\u96f7\u8fbe\u4e0a\uff0c\u4ee5\u5e94\u5bf9\u6027\u80fd\u4e0b\u964d\u6216\u4efb\u4f55\u5176\u4ed6\u95ee\u9898\u3002\u4e3a\u4e86\u8ba9\u4f60\u7684\u4e1a\u52a1\u987a\u5229\u8fd0\u884c\uff0c\u5c3d\u53ef\u80fd\u957f\u65f6\u95f4\u5730\u7559\u4f4f\u8fd9\u4e9b\u4eba\u5bf9\u4f60\u6765\u8bf4\u662f\u6700\u6709\u5229\u7684\u3002\u5f53\u60a8\u5728\u7ed9\u5b9a\u7684\u65f6\u95f4\u5185\u6709\u8bb8\u591a\u5ba2\u6237\u9700\u8981\u5b8c\u6210\u5404\u79cd\u7ef4\u62a4\u5de5\u4f5c\u65f6\uff0c\u4e0d\u8981\u5fd8\u8bb0\u60a8\u5b9e\u9645\u4e0a\u662f\u5728\u7ecf\u8425\u4e00\u5bb6\u4f01\u4e1a\u3002\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u4e3b\uff0c\u4f60\u7684\u9996\u8981\u4efb\u52a1\u662f\u786e\u4fdd\u4f60\u7684\u6700\u9ad8\u4ed8\u8d39\u5ba2\u6237\u5f97\u5230\u7167\u987e\u548c\u6ee1\u8db3\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u53ef\u80fd\u51fa\u73b0\u7684\u60c5\u51b5\u7684\u4f8b\u5b50:<\/p>\n
\u5ba2\u6237a: $5,000 MRR\uff0c\u6709\u6548\u7684\u8425\u9500\u548c\u9500\u552e\u6f0f\u6597\uff0c\u7ecf\u5386\u4e86\u6027\u80fd\u7684\u7a81\u7136\u4e0b\u964d\u3002<\/p>\n
\u5ba2\u6237B: MRR 1000\u7f8e\u5143\uff0c\u590d\u6742\u7684\u8425\u9500\u64cd\u4f5c\uff0c\u6301\u7eed\u7f3a\u4e4f\u6548\u7387\u3002\u4f1a\u6709\u66f4\u591a\u7684\u4f46\u57fa\u4e8e\u8fd9\u4e9b\u4e8b\u5b9e\uff0c\u6700\u597d\u662f\u5c06\u4f60\u7684\u6ce8\u610f\u529b\u7acb\u5373\u8f6c\u79fb\u5230\u5ba2\u6237a\u4e0a\u3002\u5ba2\u6237B\u7684\u91cd\u8981\u6027\u5e76\u4e0d\u4f4e\uff0c\u4f46\u95ee\u9898\u5bf9\u4ed6\u4eec\u6765\u8bf4\u53ef\u80fd\u66f4\u590d\u6742\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u65f6\u95f4\u548c\u66f4\u5c11\u7684\u6295\u8d44\u56de\u62a5\u5bf9\u4f60\u7684\u4e1a\u52a1\u3002<\/p>\n
2\u3002\u4e0e\u5ba2\u6237<\/p>\n
\u7684\u5173\u7cfb\u9636\u6bb5\u53d6\u51b3\u4e8e\u4f60\u7ecf\u8425\u516c\u53f8\u7684\u65f6\u95f4\uff0c\u4f60\u5f88\u53ef\u80fd\u62e5\u6709\u4e00\u4e9b\u5ba2\u6237\u7684\u65f6\u95f4\u6bd4\u5176\u4ed6\u5ba2\u6237\u957f\u3002\u8fd9\u4e9b\u4e1a\u52a1\u5173\u7cfb\u662f\u5728\u591a\u4e2a\u6708\u3001\u591a\u6b21\u5b63\u5ea6\u66f4\u65b0\u4e2d\u57f9\u517b\u8d77\u6765\u7684\u3002\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u8fd9\u4e9b\u5ba2\u6237\u4f1a\u66f4\u52a0\u5bbd\u5bb9\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053\u4f60\u64c5\u957f\u81ea\u5df1\u7684\u5de5\u4f5c\uff0c\u4e5f\u77e5\u9053\u4f60\u77e5\u9053\u81ea\u5df1\u5728\u505a\u4ec0\u4e48\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u60a8\u53ef\u80fd\u5df2\u7ecf\u83b7\u5f97\u4e86\u5c1a\u672a\u5efa\u7acb\u4fe1\u4efb\u7684\u76f8\u5bf9\u65b0\u5ba2\u6237\u3002\u8fd9\u4e9b\u63a5\u89e6\u70b9\u9700\u8981\u4f60\u6bcf\u5468\u6295\u5165\u66f4\u591a\u7684\u7cbe\u529b\uff0c\u5c24\u5176\u662f\u5728\u521a\u5f00\u59cb\u7684\u65f6\u5019\u3002\u8ba9\u65b0\u5ba2\u6237\u6709\u4e00\u4e2a\u826f\u597d\u7684\u5f00\u7aef\u5bf9\u5efa\u7acb\u8fd9\u79cd\u4fe1\u4efb\u548c\u589e\u52a0\u4ed6\u4eec\u7684\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c(CLV)\u5bf9\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002<\/p>\n
\u6e90<\/p>\n
\u5f53\u786e\u5b9a\u201c\u6709\u98ce\u9669\u201d\u7684\u5e10\u6237\u65f6\uff0c\u60a8\u5c06\u5e0c\u671b\u5c06\u8f83\u65b0\u7684\u5ba2\u6237\u7aef\u63a8\u5230\u5217\u8868\u7684\u4e0a\u7aef\u3002\u8bb0\u4f4f\uff0c50%\u7684\u5de5\u4f5c\u662f\u4e0e\u4f60\u7684\u5ba2\u6237\u4fdd\u6301\u5065\u5eb7\u7684\u4e1a\u52a1\u5173\u7cfb\uff0c\u6240\u4ee5\u8003\u8651\u4f60\u7684\u5ba2\u6237\u5173\u7cfb\u662f\u4f18\u5148\u5b89\u6392\u4f60\u7684\u65f6\u95f4\u7684\u597d\u65b9\u6cd5\u3002\u8bc6\u522b\u548c\u4f18\u5148\u5904\u7406\u98ce\u9669\u5e10\u6237\u7684\u7b2c\u4e8c\u4e2a\u56e0\u7d20\u4e0e\u5b9e\u9645\u7684\u6027\u80fd\u6307\u6807\u672c\u8eab\u6709\u5173\u3002\u4f5c\u4e3a\u4e00\u540d\u5ba2\u6237\u7ecf\u7406\uff0c\u60a8\u53ef\u80fd\u4f1a\u610f\u8bc6\u5230\u4ed8\u8d39\u5e7f\u544a\u5e10\u6237\u4e2d\u53ef\u80fd\u51fa\u73b0\u7684\u5178\u578b\u5371\u9669\u4fe1\u53f7\u3002\u4f46\u662f\uff0c\u4e3a\u4e86\u8fdb\u4e00\u6b65\u89e3\u91ca\uff0c\u8ba9\u6211\u4eec\u6d4f\u89c8\u4e00\u4e0b\u4e3b\u8981\u7684\u4fe1\u53f7\u3002<\/p>\n
3\u3002\u5728\u8bc4\u4f30\u9700\u8981\u4f60\u7acb\u5373\u5173\u6ce8\u7684\u8d26\u6237\u65f6\uff0c\u9996\u5148\u8981\u770b\u652f\u51fa\u8282\u594f\u3002\u5f53\u6295\u5165\u589e\u52a0\u65f6\uff0c\u8bb8\u591a\u540e\u7eed\u6307\u6807\u53ef\u4ee5\u6539\u5584\u6216\u51cf\u5c11\u3002\u6709\u4e00\u4e2a\u826f\u597d\u7684\u611f\u89c9\uff0c\u4f60\u7684\u8d26\u6237\u5728\u4e00\u4e2a\u6708\u5185\u7684\u652f\u51fa\u76ee\u6807\u5c06\u8fdb\u4e00\u6b65\u5f71\u54cd\u4f60\u7684\u51b3\u5b9a\u3002\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u4e2a\u5ba2\u6237\u5728\u6708\u521d\u7684\u67d0\u4e2a\u7ed9\u5b9a\u70b9\u4e0a\u901f\u5ea6\u8fc7\u6162\u3002\u5982\u679cCPA\u662f\u5408\u7406\u7684\uff0c\u800c\u4e14\u770b\u8d77\u6765\u597d\u50cf\u7ade\u9009\u6d3b\u52a8\u5728\u9884\u7b97\u5206\u914d\u7684\u65b9\u5f0f\u4e0a\u8868\u73b0\u826f\u597d\uff0c\u90a3\u4e48\u5e38\u8bc6\u6027\u7684\u89e3\u51b3\u65b9\u6cd5\u5c06\u662f\u7b80\u5355\u5730\u63d0\u9ad8\u9884\u7b97\u5e76\u7ed3\u675f\u5b83\u3002\u4f46\u5f53\u5b58\u5728\u4e0e\u6574\u4f53\u9884\u7b97\u76f8\u5173\u8054\u7684\u4e0d\u540c\u4fc3\u9500\u7c7b\u578b\u548c\u76ee\u6807\u65f6\uff0c\u8fd9\u4fbf\u4f1a\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002\u5f53\u9884\u7b97\u63d0\u9ad8\u65f6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u7136\u540e\u4f60\u7684\u6bcf\u6b21\u8f6c\u6362\u6210\u672c\u4e5f\u4f1a\u63d0\u9ad8\u3002\u5982\u679c\u652f\u51fa\u4f4e\u4e8e\u6216\u8d85\u8fc7\u76ee\u6807\uff0c\u60a8\u9700\u8981\u5bf9\u5e10\u6237\u8fdb\u884c\u4f18\u5148\u7ea7\u6392\u5e8f\uff0c\u7279\u522b\u662f\u5728\u8003\u8651\u5ba2\u6237\u5e10\u6237\u53ca\u5176\u65e5\u5e38\u9884\u7b97\u7684\u590d\u6742\u7a0b\u5ea6\u65f6\u3002<\/p>\n
4\u3002\u4e0a\u5347\u7684\u6ce8\u518c\u4f1a\u8ba1\u5e08<\/p>\n
\u4e0e\u82b1\u8d39\u7c7b\u4f3c\uff0c\u5982\u679c\u60a8\u6ce8\u610f\u5230\u67d0\u4e2a\u5e10\u6237\u4e2d\u7684\u6ce8\u518c\u4f1a\u8ba1\u5e08\u589e\u52a0\u4e86\uff0c\u90a3\u4e48\u5728\u5f00\u59cb\u8fdb\u884c\u66f4\u6539\u4e4b\u524d\uff0c\u8bf7\u5c1d\u8bd5\u8bca\u65ad\u8fd9\u4e2a\u95ee\u9898\u7684\u6839\u672c\u539f\u56e0\u3002\u4f60\u9700\u8981\u786e\u5b9a\u6700\u8fd1\u7684\u53d8\u5316\u548c\u9884\u7b97\u8282\u594f\u5bf9\u8d26\u6237\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u67d0\u4e9b\u5e7f\u544a\u548c\u6d3b\u52a8\u5df2\u7ecf\u8fd0\u884c\u4e86\u591a\u957f\u65f6\u95f4\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\u5427\uff0c\u5982\u679cCPA\u7684\u4e0a\u5347\u662f\u5728\u957f\u671f\u8fd0\u884c\u7684\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u4e2d\uff0c\u90a3\u4e48\u6bd4\u8d77Facebook\u6216\u663e\u793a\u5e7f\u544a(\u6e38\u620f\u90a6\u6ce8:\u8fd9\u4e9b\u5e7f\u544a\u5df2\u7ecf\u8fbe\u5230\u4e86\u7528\u6237\u7684\u75b2\u52b3\u611f\u6216\u6536\u76ca\u9012\u51cf\u7684\u7a0b\u5ea6)\uff0c\u8fd9\u4e00\u95ee\u9898\u4fbf\u9700\u8981\u66f4\u591a\u7684\u4fa6\u67e5\u5de5\u4f5c(\u4ee5\u53ca\u66f4\u591a\u7684\u65f6\u95f4)\u3002<\/p>\n
5\u3002\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u53e6\u4e00\u4e2a\u56e0\u7d20\u662f\u4f60\u662f\u5426\u4e0e\u5ba2\u6237\u7684\u76ee\u6807\u4fdd\u6301\u540c\u6b65\u3002\u6709\u4e9b\u5ba2\u6237(\u5c24\u5176\u662f\u90a3\u4e9b\u521a\u63a5\u89e6\u4ed8\u8d39\u5e7f\u544a\u7684\u5ba2\u6237)\u6ca1\u6709\u660e\u786e\u7684\u76ee\u6807\u3002\u91cd\u8981\u7684\u662f\u8981\u5c06\u8fd9\u4e9b\u4e0e\u4f60\u6709\u660e\u786e\u76ee\u6807\u7684\u5ba2\u6237\u533a\u5206\u5f00\u6765\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5ba2\u6237\u4f1a\u8981\u6c42\u4f60\u5bf9\u843d\u540e\u7684\u8fdb\u5ea6\u8d1f\u8d23\u3002\u56e0\u6b64\uff0c\u76ee\u6807\u4e0d\u51c6\u786e\u7684\u5ba2\u6237\u5e94\u8be5\u5728\u4f60\u7684\u4f18\u5148\u7ea7\u5217\u8868\u4e2d\u4e0a\u5347\u3002<\/p>\n
6\u3002\u9886\u5bfc\u8d28\u91cf<\/p>\n
\u4e00\u4e2a\u666e\u904d\u7684\u95ee\u9898(\u7279\u522b\u662f\u5728\u67d0\u4e9b\u90e8\u95e8)\u5de5\u4e1a)\u662f\u94c5\u7684\u8d28\u91cf\u3002\u8fd9\u65e2\u53ef\u4ee5\u662f\u4e00\u4e2a\u5feb\u901f\u89e3\u51b3\u65b9\u6848\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u4e2a\u591a\u5c42\u6b21\u7684\u8425\u9500\u8fd0\u8425\u548c\u9500\u552e\u95ee\u9898\u3002\u5728\u7740\u624b\u89e3\u51b3\u95ee\u9898\u4e4b\u524d\uff0c\u4e86\u89e3\u662f\u54ea\u4e00\u79cd\u662f\u5f88\u91cd\u8981\u7684\u3002\u62e5\u6709\u590d\u6742\u7684\u9500\u552e\u6e20\u9053\u548c\u8f83\u957f\u7684\u9500\u552e\u6d41\u7a0b\u7684\u5ba2\u6237\u5c06\u9700\u8981\u5927\u91cf\u7684\u65f6\u95f4\u548c\u8c03\u6574\u4f60\u4e3a\u4ed6\u4eec\u8bbe\u7f6e\u7684\u6d3b\u52a8\u3002\u5982\u679c\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u95ee\u9898\u5177\u6709\u591a\u5c42\u590d\u6742\u6027\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u5e0c\u671b\u4e0e\u5ba2\u6237\u4e00\u8d77\u89e3\u51b3\u95ee\u9898\uff0c\u8fd9\u6837\u53ef\u4ee5\u66f4\u5feb\u5730\u8fdb\u884c\u8c03\u6574(\u5982\u82b1\u8d39)\uff0c\u5e76\u5c06\u6f5c\u5728\u5ba2\u6237\u5206\u6790\u7559\u5230\u60a8\u6709\u9002\u5f53\u7684\u65f6\u95f4\u6df1\u5165\u7814\u7a76\u65f6\u8fdb\u884c\u3002<\/p>\n
7\u3002\u4f60\u5728\u8fd9\u4e2a\u6708(\u6216\u5b63\u5ea6\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u7684\u5ba2\u6237\u5982\u4f55\u67e5\u770b\u62a5\u544a)\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u5c06\u6781\u5927\u5730\u5f71\u54cd\u4f60\u4e3a\u6bcf\u4e2a\u9879\u76ee\u5b89\u6392\u5de5\u4f5c\u4f18\u5148\u7ea7\u7684\u65b9\u5f0f\u3002\u5982\u679c\u4f60\u5df2\u63a5\u8fd1\u6708\u672b\u6216\u5b63\u5ea6\u672b\uff0c\u4f46\u8fdb\u5ea6\u5374\u843d\u540e\u4e8e\u76ee\u6807\u8fdb\u5ea6\uff0c\u90a3\u4e48\u8fd9\u4e2a\u95ee\u9898\u5c31\u5e94\u8be5\u6392\u5728\u4f60\u6e05\u5355\u7684\u6700\u524d\u9762\u3002<\/p>\n
8\u3002\u4e00\u4e2a\u81ea\u52a8\u5316\u5de5\u5177<\/p>\n
\u662f\u5f88\u96be\u7684\u4f18\u5148\u5ba2\u6237\u5e10\u6237-\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u5199\u8fd9\u7bc7\u6587\u7ae0\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u5f88\u591a\u4e0d\u540c\u7684\u7cfb\u7edf\u6765\u51b3\u5b9a\u4f60\u7684\u65f6\u95f4\u82b1\u5728\u4ec0\u4e48\u5730\u65b9\u662f\u6700\u597d\u7684\uff0c\u5e76\u786e\u5b9a\u6700\u9700\u8981\u4f60\u7684\u8d26\u6237\u3002\u4f46\u6709\u65f6\u624b\u52a8\u70b9\u51fb\u4e0d\u540c\u7684\u62a5\u544a\u548c\u7cfb\u7edf\u5bf9\u4f60\u6216\u4f60\u7684\u673a\u6784\u6765\u8bf4\u662f\u4e0d\u53ef\u6301\u7eed\u6216\u6709\u6548\u7684\u3002\u5982\u679c\u662f\u8fd9\u79cd\u60c5\u51b5\uff0c\u8003\u8651\u4f7f\u7528\u5de5\u5177\u6765\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n
WordStream\u7684\u4ee3\u7406\u987e\u95ee\u529f\u80fd\u914d\u7f6e\u6587\u4ef6\u4f18\u5148\u7ea7\u6392\u540d\uff0c\u4e00\u4e2a\u81ea\u52a8\u5de5\u5177\uff0c\u6309\u91cd\u8981\u6027\u6392\u5e8f\u8fde\u63a5\u5e10\u6237\u3002<\/p>\n
\u5728\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a!\u8bb0\u4f4f\u5bf9\u5f71\u54cd\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\u8fd9\u91cc\u67098\u79cd\u6709\u6548\u7684\u65b9\u6cd5\u6765\u786e\u5b9a\u4f60\u7684\u98ce\u9669\u5ba2\u6237\u8d26\u6237\u7684\u4f18\u5148\u987a\u5e8f\uff0c\u5e76\u627e\u51fa\u4f60\u5e94\u8be5\u9996\u5148\u628a\u65f6\u95f4\u653e\u5728\u54ea\u91cc:<\/p>\n
\u6708MRR\u548c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\u9636\u6bb5\u4e0e\u5ba2\u6237\u7684\u652f\u51fa\u8282\u594f\u4f4e\u4e8e\u6216\u8d85\u8fc7\u76ee\u6807\u4e0a\u5347\u7684\u6ce8\u518c\u4f1a\u8ba1\u5e08\u4ee4\u4eba\u62c5\u5fe7\u7684\u76ee\u6807\u8282\u594f\u9886\u5148\u8d28\u91cf\u6bcf\u6708\u9636\u6bb5\u4e00\u4e2a\u81ea\u52a8\u5316\u5de5\u5177<\/p>\n
\u4e0a\u9762\u5217\u51fa\u7684\u7c7b\u522b\u5e94\u8be5\u5e2e\u52a9\u4f60\u5927\u81f4\u4e86\u89e3\u4f60\u9700\u8981\u4f18\u5148\u8003\u8651\u54ea\u4e9b\u5ba2\u6237\uff0c\u54ea\u4e9b\u662f\u98ce\u9669\u6700\u5927\u7684\uff0c\u54ea\u4e9b\u662f\u4f60\u53ef\u4ee5\u8ba1\u5212\u4e0b\u4e00\u6b65\u53bb\u505a\u7684\u3002\u4f60\u7ba1\u7406\u7684\u5ba2\u6237\u8d26\u6237\u8d8a\u591a\uff0c\u60c5\u51b5\u5c31\u8d8a\u590d\u6742\u3002\u4f46\u6709\u4e00\u4ef6\u4e8b\u662f\u4e00\u6837\u7684:\u4f60\u9700\u8981\u4f18\u5148\u8003\u8651\u80fd\u5bf9\u53d7\u5f71\u54cd\u6700\u5927\u7684\u7528\u6237\u4ea7\u751f\u5f71\u54cd\u7684\u884c\u52a8\u3002\u8fd9\u4e2a\u56e0\u7d20\u5f88\u5173\u952e\uff0c\u4f46\u7ecf\u5e38\u88ab\u5ffd\u89c6\u3002\u8bb8\u591a\u5ba2\u6237\u7ecf\u7406\u4f1a\u88ab\u5c0f\u7684\u3001\u8017\u65f6\u7684\u4efb\u52a1\u6240\u56f0\u6270\uff0c\u800c\u4e0d\u662f\u4e13\u6ce8\u4e8e\u90a3\u4e9b\u5bf9\u771f\u6b63\u9700\u8981\u5b83\u7684\u5ba2\u6237(\u6216\u5ba2\u6237)\u6709\u6700\u5927\u5f71\u54cd\u7684\u4efb\u52a1\u3002\u5c3d\u91cf\u4e0d\u8981\u8fd9\u6837\u505a\u2014\u2014\u4f7f\u7528\u8fd9\u4e2a\u5217\u8868\u6216\u50cfWordStream Advisor\u8fd9\u6837\u7684\u5de5\u5177\u6765\u5e2e\u52a9\u786e\u4fdd\u4f60\u7684\u5ba2\u6237\u8d26\u53f7!Brett McHale\u662f\u7ecf\u9a8c\u8425\u9500\u516c\u53f8(empirical Marketing)\u7684\u521b\u59cb\u4eba\uff0c\u8fd9\u662f\u4e00\u5bb6\u6570\u5b57\u8425\u9500\u673a\u6784\uff0c\u81f4\u529b\u4e8e\u901a\u8fc7\u4ed8\u8d39\u641c\u7d22\u548c\u793e\u4ea4\u6765\u6269\u5927\u521d\u521b\u516c\u53f8\u7684\u89c4\u6a21\u3002\u83b7\u5f97\u66f4\u591a\u5ba2\u6237\u768410\u4e2a\u6700\u4f73B2B\u9500\u552e\u7b56\u7565\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u4e0d\u9700\u8981\u82b1\u54e8\u7684\u6218\u672f\uff0c\u53ea\u9700\u8981\u57fa\u672c\u539f\u7406\u3002<\/p>\n
13\u4e2a\u5ba2\u6237\u4fdd\u7559\u7b56\u7565\u8d62\u5f97\u5fe0\u8bda(\u5e76\u7701\u94b1)<\/p>\n
\u6211\u4eec\u91c7\u8bbf\u4e8620\u591a\u5bb6\u4f01\u4e1a\uff0c\u4e86\u89e3\u4ec0\u4e48\u5bf9\u4ed6\u4eec\u6709\u6548\u3002\u4ed6\u4eec\u662f\u8fd9\u4e48\u8bf4\u7684!\u6301\u7eed\u6210\u529f\u7684\u79d8\u8bc0\u662f\u4e0e\u4f60\u7684\u5ba2\u6237\u4fdd\u6301\u826f\u597d\u7684\u5173\u7cfb\u3002\u8fd9\u91cc\u670911\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u673a\u6784\u5efa\u7acb\u5f3a\u5927\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u4ece\u800c\u8f6c\u5316\u4e3a\u66f4\u597d\u7684\u751f\u4ea7\u529b\uff0c\u66f4\u9ad8\u7684\u5fe0\u8bda\u5ea6\u548c\u66f4\u591a\u7684\u63a8\u8350!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u4ed8\u8d39\u8425\u9500\u673a\u6784\u7684\u8001\u677f\u6216\u4f60\u4e3a\u4e00\u4e2a\u5de5\u4f5c\uff0c\u4f60\u4f1a\u975e\u5e38\u719f\u6089\u5b89\u6392\u4f60\u7684\u65f6\u95f4\u7684\u5e73\u8861\u884c\u4e3a\u3002\u5728\u6253\u7535\u8bdd\u3001\u62a5\u544a\u5165\u4f4f\u60c5\u51b5\u4ee5\u53ca\u4e0e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1686"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":3347,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1686\/revisions\/3347"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}