\u65e0\u8bba\u4f60\u662f\u4e3a\u4f60\u81ea\u5df1\u7684\u4e1a\u52a1\u5236\u5b9a\u8425\u9500\u9884\u7b97\uff0c\u8fd8\u662f\u4f60\u7684\u5ba2\u6237\u544a\u8bc9\u4f60\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\uff0c\u5e74\u521d\u90fd\u4f1a\u6709\u4e00\u4e2a\u65b0\u7684\u9884\u7b97\uff0c\u8fd9\u610f\u5473\u7740\u65b0\u7684\u76ee\u6807\uff0c\u6709\u4e9b\u662f\u53ef\u4ee5\u5b9e\u73b0\u7684\uff0c\u6709\u4e9b\u53ef\u80fd\u662f\u96be\u4ee5\u5b9e\u73b0\u7684\u3002\u53bb\u5e74\uff0c\u5728\u6211\u4eec\u7684\u5728\u7ebf\u5e7f\u544a\u524d\u666f\u8c03\u67e5\u4e2d\uff0c\u5e7f\u544a\u5546\u5c06\u63d0\u9ad8ROI\/ROAS\u5217\u4e3a\u4e3b\u8981\u76ee\u6807\u3002\u4e3a\u4e86\u5f00\u59cb\u5de5\u4f5c\u5e76\u4ea4\u4ed8\uff0c\u4f60\u9700\u8981\u786e\u4fdd\u5728\u6574\u4e2a\u6708\u6709\u6548\u5730\u4f7f\u7528\u4f60\u7684\u94b1\u3002\u5f53\u8c08\u5230\u4e3a\u4ed8\u8d39\u5a92\u4f53\u5236\u5b9a\u9884\u7b97\u65f6\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u8bb8\u591a\u56e0\u7d20\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u9610\u8ff0\u5f71\u54cd\u4ed8\u8d39\u5a92\u4f53\u652f\u51fa\u8282\u594f\u76845\u4e2a\u4e3b\u8981\u56e0\u7d20:<\/p>\n
\u6708\u7684\u9636\u6bb5:\u5e7f\u544a\u5e73\u53f0\u3001\u6d3b\u52a8\u8868\u73b0\u3001\u6d3b\u52a8\u5e74\u9f84\u3001\u5047\u671f\u548c\u5e7f\u544a\u8ba1\u5212\u3002\u6b64\u5916\uff0c\u6211\u8fd8\u5c06\u89e3\u91ca\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u652f\u51fa\u7b56\u7565\uff0c\u4ee5\u4fbf\u4f60\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff0c\u751a\u81f3\u662f\u957f\u671f\u76ee\u6807\u3002<\/p>\n
1\u3002\u9996\u5148\u8981\u8003\u8651\u7684\u4e8b\u60c5\u4e4b\u4e00\u662f\u4f60\u5c06\u4ece\u6708\u4efd\u7684\u54ea\u4e00\u90e8\u5206\u5f00\u59cb\u8fd0\u884c\u4ed8\u8d39\u5e7f\u544a\u3002\u5982\u679c\u4f60\u521a\u521a\u5f00\u59cb\uff0c\u4f60\u901a\u5e38\u4f1a\u5728\u63a5\u6536\u6216\u521b\u5efa\u8d44\u4ea7\u3001\u767b\u9646\u9875\u9762\u7b49\u65b9\u9762\u51fa\u73b0\u5927\u91cf\u5ef6\u8fdf\u3002\u91cd\u8981\u7684\u662f\u8981\u4e86\u89e3\u4f60\u8fd9\u4e2a\u6708\u7684\u603b\u4f53\u9884\u7b97\u662f\u591a\u5c11\uff0c\u8fd8\u6709\u591a\u5c11\u65f6\u95f4\u53ef\u4ee5\u8fbe\u5230\u8fd9\u4e2a\u6570\u5b57\u3002\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u5c06\u60a8\u7684\u603b\u4f53\u652f\u51fa\u76ee\u6807(\u4f8b\u5982\uff0c10,000\u7f8e\u5143)\u9664\u4ee5\u8fd9\u4e2a\u6708\u5269\u4e0b\u7684\u5929\u6570\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u57281\u670815\u65e5\u53d1\u5e03\u5e7f\u544a\uff0c\u4f60\u5c31\u5fc5\u987b\u5c06\u5e7f\u544a\u6295\u653e\u901f\u5ea6\u63a7\u5236\u5728\u6bcf\u5929625\u7f8e\u5143\u5de6\u53f3\u3002\u5f53\u7136\uff0c\u5982\u679c\u4f60\u8003\u8651\u5230\u4f60\u6295\u653e\u5e7f\u544a\u7684\u4e1a\u52a1\u7c7b\u578b(B2B vs. B2C)\u4ee5\u53ca\u4f60\u6295\u653e\u5e7f\u544a\u7684\u5e73\u53f0\uff0c\u60c5\u51b5\u5c31\u4f1a\u66f4\u52a0\u590d\u6742\u3002(\u522b\u62c5\u5fc3\uff0c\u6211\u5c06\u5728\u540e\u9762\u7684\u6587\u7ae0\u4e2d\u8ba8\u8bba\u5176\u4ed6\u56e0\u7d20\u662f\u5982\u4f55\u53d1\u6325\u4f5c\u7528\u7684\u3002)\u8fd9\u4e2a\u95ee\u9898\u7684\u68d8\u624b\u4e4b\u5904\u5728\u4e8e\u65f6\u95f4\u548c\u82b1\u8d39\u7684\u538b\u529b\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u76ee\u6807\u3002\u6839\u636e\u4f60\u5728\u8d26\u6237\u4e2d\u62e5\u6709\u7684\u5e73\u53f0\u548c\u57fa\u7840\u8bbe\u65bd\uff0c\u4f60\u53ef\u4ee5\u5728\u8f83\u77ed\u7684\u65f6\u95f4\u5185\u82b1\u66f4\u591a\u7684\u94b1\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd9\u5c06\u5bfc\u81f4\u6548\u7387\u4f4e\u4e0b\uff0c\u7279\u522b\u662f\u5982\u679c\u4ed6\u4eec\u662f\u65b0\u7684\u6d3b\u52a8\uff0c\u7b97\u6cd5\u9700\u8981\u65f6\u95f4\u6765\u5b66\u4e60\u3002\u5982\u679c\u4f60\u6295\u653e\u5e7f\u544a\u6240\u9700\u8981\u7684\u8d44\u4ea7\u88ab\u5ef6\u8fdf\u4e86\uff0c\u5e76\u4e14\u8fd9\u4e2a\u6708\u7684\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u6d6a\u8d39\u4e86\uff0c\u90a3\u4e48\u6700\u597d\u5c06\u4f60\u7684\u9884\u7b97\u7b56\u7565\u4ece\u6bcf\u6708\u6539\u4e3a\u6bcf\u5b63\u5ea6\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u4f60\u53ef\u4ee5\u82b1\u66f4\u5c11\u7684\u94b1\uff0c\u5e76\u786e\u4fdd\u6240\u6709\u4e8b\u60c5\u90fd\u80fd\u987a\u5229\u8fdb\u884c\uff0c\u540c\u65f6\u4f60\u8fd8\u53ef\u4ee5\u63a8\u51fa\u65b0\u7684\u6d3b\u52a8\u3002\u968f\u540e\uff0c\u4f60\u53ef\u4ee5\u5728\u5b63\u5ea6\u5269\u4f59\u65f6\u95f4\u4ee5\u66f4\u9ad8\u7684\u9884\u7b97\u8fd0\u8425\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u6269\u5927\u89c4\u6a21\u3002\u7136\u800c\uff0c\u6708\u5ea6\u76ee\u6807\u4f1a\u4f7f\u60c5\u51b5\u53d8\u5f97\u590d\u6742\uff0c\u7279\u522b\u662f\u5982\u679c\u9500\u552e\u56e2\u961f\u4f9d\u8d56\u4e8e\u4ed8\u8d39\u4e1a\u7ee9\u7684\u8bdd\u3002\u5173\u952e\u7684\u6536\u83b7:\u5728\u6708\u521d\u4e4b\u524d\u51c6\u5907\u597d\u4f60\u9700\u8981\u7684\u4efb\u4f55\u8d44\u4ea7\u3002<\/p>\n
2\u3002\u5982\u524d\u6240\u8ff0\uff0c\u9884\u7b97\u8282\u594f\u7684\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u662f\u7406\u89e3\u4f60\u5c06\u5728\u54ea\u4e2a\u5e73\u53f0\u6216\u5e73\u53f0\u7ec4\u5408\u4e0a\u505a\u5e7f\u544a\u3002\u5c3d\u7ba1\u5e73\u53f0\u5728\u8bb8\u591a\u65b9\u9762\u662f\u76f8\u4f3c\u7684\uff0c\u4f46\u6bcf\u4e2a\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u5728\u65e5\u5e38\u9884\u7b97\u7ba1\u7406\u65b9\u9762\u5c24\u5176\u5982\u6b64\u3002\u8ba9\u6211\u4eec\u770b\u770b\u4e09\u4e2a\u4e3b\u8981\u7684\u5e73\u53f0:Facebook\uff0c\u8c37\u6b4c\u5e7f\u544a\u548cLinkedIn\u5e7f\u544a\u3002<\/p>\n
Facebook:\u6839\u636e\u4f60\u5728Facebook\u4e0a\u8425\u9500\u7684\u53d7\u4f17\u89c4\u6a21\uff0c\u4f60\u4f1a\u53d1\u73b0\u4f60\u5236\u5b9a\u7684\u6bcf\u65e5\u9884\u7b97\u901a\u5e38\u4f1a\u8fbe\u5230\u4f60\u7684\u9884\u671f\u76ee\u6807\u3002\u8fd9\u662f\u56e0\u4e3aFacebook\u7684\u6536\u8d39\u6807\u51c6\u662f\u4e0e\u51fa\u4ef7\u548c\u8868\u73b0\u76f8\u5173\u7684\u5370\u8c61\uff0c\u800c\u4e0d\u662f\u4e0e\u8868\u73b0\u76f8\u7ed3\u5408\u7684CPC\u6a21\u5f0f(\u5982\u641c\u7d22)\u3002\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f\u81ea\u52a8\u7ade\u4ef7\uff0c\u800c\u4f60\u7684\u7528\u6237\u89c4\u6a21\u53c8\u4e0d\u662f\u592a\u5c0f\uff0c\u90a3\u4e48Facebook\u7684\u6bcf\u65e5\u652f\u51fa\u5e94\u8be5\u662f\u76f8\u5f53\u53ef\u9884\u6d4b\u7684\u3002\u4f60\u6709\u80fd\u529b\u5728\u5e7f\u544a\u96c6(\u53d7\u4f17)\u5c42\u9762\u6216\u6d3b\u52a8\u5c42\u9762\u63a7\u5236\u9884\u7b97\u3002\u6211\u53d1\u73b0\u8fd9\u4e24\u79cd\u9009\u62e9\u5728\u4e0d\u540c\u7684\u60c5\u51b5\u4e0b\u90fd\u662f\u6709\u6548\u7684\uff0c\u6700\u7ec8\u51b3\u5b9a\u53d6\u51b3\u4e8e\u4f60\u60f3\u8981\u591a\u5927\u7a0b\u5ea6\u7684\u63a7\u5236T\u8868\u793a\u5206\u914d\u7ed9\u7279\u5b9a\u89c2\u4f17\u7684\u9884\u7b97\u3002\u5728Facebook\u4e2d\uff0c\u4f60\u8fd8\u53ef\u4ee5\u9009\u62e9\u51b3\u5b9a\u4e00\u7ec4\u5e7f\u544a\u6216\u6d3b\u52a8\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u82b1\u8d39\u3002\u8fd9\u88ab\u79f0\u4e3a\u201c\u7ec8\u8eab\u201d\u9884\u7b97\uff0c\u5fc5\u987b\u5728\u521b\u5efa\u5e7f\u544a\u96c6\u65f6\u786e\u5b9a:<\/p>\n
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