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3\u3002\u4e3a\u7b97\u6cd5\u63d0\u4f9b\u6240\u9700\u4fe1\u606f\u7684\u6700\u540e\u4e00\u6b65\u662f\u5e7f\u544a\u4f20\u9012\u9009\u62e9\u7684\u8f6c\u6362\u4e8b\u4ef6\u548c\u4f18\u5316\u3002\u867d\u7136\u8f6c\u6362\u8ddf\u8e2a\u4e3a\u4fe1\u606f\u6536\u96c6\u5960\u5b9a\u4e86\u57fa\u7840\uff0c\u4f46\u8f6c\u6362\u4e8b\u4ef6\u544a\u8bc9\u7b97\u6cd5\u5728\u5e7f\u544a\u96c6\u4e2d\u6210\u529f\u7684\u5173\u952e\u6307\u6807\u3002\u4f60\u5bf9\u5e7f\u544a\u6295\u653e\u9009\u62e9\u7684\u4f18\u5316\u544a\u8bc9\u7b97\u6cd5\u5982\u4f55\u6839\u636e\u8fd9\u4e9b\u4fe1\u53f7\u548c\u76ee\u6807\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002<\/p>\n
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4\u3002\u4f60\u7684\u5e7f\u544a\u521b\u610f\u53ef\u4ee5\u51b3\u5b9a\u4f60\u7684Facebook\u5e7f\u544a\u6210\u529f\u4e0e\u5426\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u521b\u610f\u4e0d\u80fd\u6eda\u52a8\uff0c\u4f60\u5c31\u6c38\u8fdc\u6ca1\u6709\u673a\u4f1a\u8ba9\u76ee\u6807\u53d7\u4f17\u5bf9\u4f60\u7684\u5e7f\u544a\u91c7\u53d6\u884c\u52a8\u3002\u5229\u7528\u8fd9\u6bb5\u65f6\u95f4\u6765\u5ba1\u6838\u4f60\u73b0\u6709\u7684\u5e7f\u544a\u521b\u610f\uff0c\u5e76\u4e86\u89e3\u4f60\u53ef\u4ee5\u5728\u54ea\u4e9b\u65b9\u9762\u8fdb\u884c\u6539\u8fdb\uff0c\u4ee5\u5b9e\u73b0\u521b\u610f\u7684\u5353\u8d8a\u3002\u9650\u5236\u5e7f\u544a\u521b\u610f\u4e2d\u7684\u6587\u5b57:\u6587\u5b57\u5c11\u4e8e20%\u7684\u56fe\u7247\u8868\u73b0\u66f4\u597d\uff0c\u66f4\u53d7Facebook\u9752\u7750\u3002\u4f7f\u7528Facebook\u7684\u6587\u672c\u8986\u76d6\u5de5\u5177\u6765\u68c0\u67e5\u4f60\u7684\u5e7f\u544a\u3002\u5728\u4f60\u7684\u521b\u610f\u4e2d\u4f7f\u7528\u89c6\u9891\/\u52a8\u753b:\u89c6\u9891\u88ab\u8bc1\u660e\u6bd4\u9759\u6001\u5e7f\u544a\u66f4\u80fd\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u3002\u5728\u8fd9\u91cc\u5b66\u4e60\u56db\u79cd\u5c06\u9759\u6001\u56fe\u50cf\u8f6c\u6362\u4e3a\u89c6\u9891\u7684\u65b9\u6cd5\u3002\u4f18\u5316\u4f60\u7684creative\u9488\u5bf9\u4e0d\u540c\u7684\u4f4d\u7f6e\u548c\u8bbe\u5907:\u7528\u6237\u884c\u4e3a\u548c\u5185\u5bb9\u6d88\u8d39\u5728\u4e0d\u540c\u7684\u4f4d\u7f6e\u548c\u8bbe\u5907\u4e0a\u662f\u4e0d\u540c\u7684\u3002\u67e5\u770bFacebook\u5173\u4e8e\u8d44\u4ea7\u5b9a\u5236\u7684\u6587\u6863\u3002\u4f18\u5316\u4f60\u7684\u89c6\u9891\u521b\u610f\u4ee5\u9759\u97f3\u89c2\u770b:\u7814\u7a76\u8868\u660e85%\u7684Facebook\u89c6\u9891\u662f\u5728\u6ca1\u6709\u58f0\u97f3\u7684\u60c5\u51b5\u4e0b\u89c2\u770b\u7684\u3002\u4e3a\u6253\u5f00\u6216\u5173\u95ed\u58f0\u97f3\u7684\u7528\u6237\u6dfb\u52a0\u5b57\u5e55\u3002\u66f4\u591a\u5173\u4e8e\u5e7f\u544a\u521b\u610f\u7684\u6700\u4f73\u5b9e\u8df5\u548c\u4f8b\u5b50\uff0c\u8bf7\u67e5\u770b\u8fd9\u4e9b\u8d44\u6e90:<\/p>\n
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1\u3002\u65e0\u8bba\u4f60\u662f\u5426\u51c6\u5907\u589e\u52a0\u652f\u51fa\uff0c\u4f60\u90fd\u5e94\u8be5\u62a5\u544a\u4f60\u7684Facebook\u5e7f\u544a\u8d26\u6237\u76ee\u524d\u7684\u72b6\u51b5\u4ee5\u53ca\u75ab\u60c5\u671f\u95f4\u7684\u53d1\u5c55\u60c5\u51b5\u3002\u4f5c\u4e3a\u4e00\u4e2a\u70ed\u7231\u7535\u5b50\u8868\u683c\u7684\u5e02\u573a\u8425\u9500\u4eba\u5458\uff0c\u6211\u53ef\u4ee5\u5728\u8fd9\u4e2a\u9636\u6bb5\u5fd8\u4e4e\u6240\u4ee5\u2014\u2014\u63d0\u53d6\u6bcf\u4e00\u4e2a\u53ef\u80fd\u7684\u6307\u6807\uff0c\u7ed8\u5236\u6bcf\u4e00\u4e2a\u8d8b\u52bf\u3002\u8fd9\u4e0d\u662f\u5bf9\u4f60\u6211\u65f6\u95f4\u7684\u6700\u4f73\u5229\u7528\u3002\u6700\u540e\uff0c\u6211\u4eec\u60f3\u8981\u6e05\u695a\u5730\u8bb2\u8ff0Facebook\u7684\u6027\u80fd\u662f\u5982\u4f55\u6f14\u53d8\u7684\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u6211\u5efa\u8bae\u4f60\u5c06\u6700\u521d\u7684\u5206\u6790\u91cd\u70b9\u653e\u5728\u6838\u5fc3\u5e73\u53f0\u6307\u6807\u4e0a:<\/p>\n
\u82b1\u8d39\u662f\u5982\u4f55\u53d1\u5c55\u7684:<\/p>\n
\u5e73\u5747\u65e5\u6d88\u8d39<\/p>\n
\u7528\u6237\u5bf9\u4f60\u7684\u5e7f\u544a\u7684\u5438\u5f15\u529b\u5982\u4f55:<\/p>\n
\u5e73\u5747\u70b9\u51fb\u7387(CTR)\u5e73\u5747\u6c89\u6d78\u7387(CVR)\u5e73\u5747\u8f6c\u5316\u7387(CVR)<\/p>\n
\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u5e73\u5747\u6bcf\u64cd\u4f5c\u6210\u672c(CPA)<\/p>\n
\u901a\u8fc7\u5bf9\u8fd9\u4e9bkpi\u8fdb\u884c\u5206\u7ec4\u548c\u6bd4\u8f83\uff0c\u60a8\u53ef\u4ee5\u5f00\u59cb\u8bb2\u8ff0\u60a8\u7684\u5e10\u6237\u662f\u5982\u4f55\u6f14\u53d8\u7684\u3002\u4e3a\u4e86\u5e2e\u52a9\u60a8\u8fdb\u4e00\u6b65\u6316\u6398\u548c\u5206\u6790\u60a8\u7684Facebook\u5e7f\u544a\u7ed3\u679c\uff0c\u8bf7\u67e5\u770b\u4ee5\u4e0b\u8d44\u6e90:<\/p>\n
Facebook\u5e7f\u544a\u57fa\u51c6\uff0c\u7531Industry WordStream\u7684\u8d44\u6e90\u4e3a\u4f01\u4e1a\u5bfc\u822aCOVID-19\u514d\u8d39Facebook\u5e7f\u544a\u6027\u80fd\u8bc4\u52062\u3002\u8bc4\u4f30\u7ade\u4e89\u683c\u5c40<\/p>\n
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