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\u6216\u8005\uff0c\u5982\u679c\u60a8\u4e0d\u9009\u62e9\u4efb\u4f55\u7279\u5b9a\u7684\u53d7\u4f17\uff0c\u8c37\u6b4c\u5c06\u628a\u60a8\u7684\u5e7f\u544a\u5b9a\u4f4d\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u5e76\u5229\u7528\u81ea\u5df1\u7684\u4fe1\u53f7\u4f18\u5316\u770b\u5230\u60a8\u7684\u5e7f\u544a\u7684\u4eba\u3002\u5982\u679c\u4f60\u60f3\u7784\u51c6\u591a\u4e2a\u53d7\u4f17\uff0c\u4f60\u53ef\u4ee5\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u7ec4\u6216\u53d1\u73b0\u6d3b\u52a8\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002<\/p>\n
\u8c37\u6b4c\u7684\u53d1\u73b0\u6d3b\u52a8\u662f\u5efa\u7acb\u5728\u673a\u5668\u5b66\u4e60\u548c\u4f9d\u8d56\u8c37\u6b4c\u7684\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\u3002\u76ee\u524d\uff0cDiscovery\u6d3b\u52a8\u53ea\u652f\u6301\u4e24\u79cd\u7ade\u4ef7\u7b56\u7565:<\/p>\n
Target CPA:\u8c37\u6b4c\u5c06\u5c1d\u8bd5\u4ee5\u6bcf\u6b21\u8f6c\u6362\u7684\u7279\u5b9a\u6210\u672c\u9a71\u52a8\u8f6c\u6362\u3002\u5982\u679c\u4f60\u7684\u9884\u7b97\u81f3\u5c11\u662f\u76ee\u6807CPA\u768410\u500d\uff0c\u5efa\u8bae\u4f60\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\u3002\u6700\u5927\u5316\u8f6c\u6362:\u8c37\u6b4c\u5c06\u8bd5\u56fe\u4ee5\u5c3d\u53ef\u80fd\u4f4e\u7684CPA\u9a71\u52a8\u5c3d\u53ef\u80fd\u591a\u7684\u8f6c\u6362\u3002\u8fd9\u5bf9\u4e8e\u90a3\u4e9b\u9884\u7b97\u8f83\u5c11\u6216\u4e0d\u5e0c\u671b\u770b\u5230\u6bcf\u592910\u6b21\u8f6c\u6362\u7684\u5e7f\u544a\u5546\u6765\u8bf4\u662f\u6700\u597d\u7684\u3002<\/p>\n
\u8c37\u6b4cDiscovery\u5e7f\u544a\u7684\u5e73\u5747CPA\u53ea\u670912\u7f8e\u5143\uff0c\u6240\u4ee5\u5927\u591a\u6570\u5e7f\u544a\u5546\u53ef\u4ee5\u4ece\u5c0f\u9884\u7b97\u4e2d\u83b7\u5f97\u5f88\u591a\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u901a\u5e38\u5728\u641c\u7d22\u548c\u663e\u793a\u4e2d\u770b\u5230\u8f83\u9ad8\u6ce8\u518c\u4f1a\u8ba1\u5e08\u7684\u884c\u4e1a\u5e94\u8be5\u671f\u671b\u6ce8\u518c\u4f1a\u8ba1\u5e08\u4e0e\u4ed6\u4eec\u7684\u8d26\u6237\u89c4\u8303\u66f4\u52a0\u4e00\u81f4\u3002\u8c37\u6b4c\u5efa\u8bae\uff0c\u5f53\u7b2c\u4e00\u6b21\u542f\u52a8\u6216\u5bf9\u5e7f\u544a\u6d3b\u52a8\u8fdb\u884c\u66f4\u6539\u65f6\uff0c\u5728\u6d4b\u8bd5\u65b0\u51fa\u4ef7\u6216\u66f4\u6539\u5e7f\u544a\u4e4b\u95f4\u7b49\u5f85\u4e24\u5230\u4e09\u5468\uff0c\u4ee5\u4fbf\u4e86\u89e3\u7528\u6237\u7684\u53cd\u5e94\uff0c\u5e76\u5b9e\u65f6\u8c03\u6574\u4ee5\u9002\u5e94\u53d8\u5316\u3002\u6211\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u521b\u5efa\u53d1\u73b0\u6d3b\u52a8?\u5982\u679c\u4f60\u719f\u6089\u8c37\u6b4c\u5e7f\u544a\u754c\u9762\uff0c\u521b\u5efa\u4e00\u4e2a\u8c37\u6b4c\u53d1\u73b0\u6d3b\u52a8\u662f\u76f4\u63a5\u7684\u3002<\/p>\n
1\u3002\u901a\u8fc7\u70b9\u51fb\u6d3b\u52a8\u9875\u9762\u4e0a\u7684\u201c+\u201d\u84dd\u8272\u56fe\u6807\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u6d3b\u52a8\u3002<\/p>\n
2\u3002\u5f53\u9009\u62e9\u4f60\u7684\u6d3b\u52a8\u76ee\u6807\u65f6\uff0c\u9009\u62e9\u201c\u9500\u552e\u201d\u3001\u201c\u6f5c\u5728\u5ba2\u6237\u201d\u6216\u201c\u7f51\u7ad9\u6d41\u91cf\u201d\u3002\u6216\u8005\uff0c\u4f60\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u6ca1\u6709\u76ee\u6807\u6307\u5bfc\u7684\u6d3b\u52a8\u3002<\/p>\n
3\u3002\u9009\u62e9\u201cDiscovery\u201d\u6d3b\u52a8\u7c7b\u578b\u3002<\/p>\n
4\u3002\u7ed9\u4f60\u7684\u65b0\u6d3b\u52a8\u547d\u540d\u3002\u9009\u62e9\u60a8\u5e0c\u671b\u5e7f\u544a\u8fd0\u884c\u7684\u8bed\u8a00\u548c\u4f4d\u7f6e\u3002<\/p>\n
5\u3002\u8bbe\u7f6e\u60a8\u7684\u6bcf\u65e5\u9884\u7b97\u548c\u60a8\u5e0c\u671b\u8c37\u6b4c\u4f9d\u8d56\u54ea\u4e00\u79cd\u7ade\u4ef7\u7b56\u7565\u6765\u4f18\u5316\u60a8\u7684\u53d1\u73b0\u6d3b\u52a8(\u76ee\u524d\u53ea\u5141\u8bb8\u6700\u5927\u5316\u8f6c\u6362\u6216\u76ee\u6807CPA\u9009\u9879)\u3002<\/p>\n
6\u3002<\/p>\n
\u4f60\u7684\u6d3b\u52a8\u6709\u4e00\u4e2a\u56fa\u5b9a\u7684\u5f00\u59cb\u548c\u7ed3\u675f\u65e5\u671f\u4f60\u7684\u6d3b\u52a8\u53ea\u8fd0\u884c\u5728\u4e00\u5929\u7684\u67d0\u4e9b\u5c0f\u65f6\u6216\u4e00\u5468\u7684\u51e0\u5929\u4f60\u53ea\u5e0c\u671b\u4f60\u7684\u6d3b\u52a8\u4f18\u5316\u5728\u4f60\u7684\u5e10\u6237\u4e2d\u7684\u67d0\u4e9b\u8f6c\u6362\u64cd\u4f5c\u3002<\/p>\n
7\u3002\u521b\u5efa\u4f60\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u7fa4\u4f53\u548c\u53d7\u4f17\u76ee\u6807\u3002\u8bb0\u4f4f\uff0c\u5982\u679c\u4f60\u60f3\u7784\u51c6\u66f4\u591a\u53d7\u4f17\uff0c\u4f60\u53ef\u4ee5\u7a0d\u540e\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u7ec4\u3002<\/p>\n
8\u3002\u4e0a\u4f20\u4f60\u7684\u53d1\u73b0\u5e7f\u544a\u3002<\/p>\n
\u7136\u540e\u4f1a\u63d0\u793a\u60a8\u5728\u542f\u52a8\u65b0\u7684Discovery\u6d3b\u52a8\u4e4b\u524d\u68c0\u67e5\u5b83\u3002\u51fb\u788e\u7ee7\u7eed\u952e\uff0c\u4f60\u7684\u6d3b\u52a8\u5c31\u5f00\u59cb\u4e86!<\/p>\n
\u8c37\u6b4c\u7684\u53d1\u73b0\u6d3b\u52a8\u5229\u7528\u590d\u6742\u7684\u89c2\u4f17\u4fe1\u53f7\u548c\u673a\u5668\u5b66\u4e60\uff0c\u4ee5\u4e00\u79cd\u6613\u4e8e\u7ba1\u7406\u7684\u6d3b\u52a8\u7c7b\u578b\u4e3a\u60a8\u627e\u5230\u66f4\u591a\u7684\u5ba2\u6237\u3002\u6211\u4eec\u7684\u5ba2\u6237\u4ece\u8c37\u6b4c\u7684\u53d1\u73b0\u6d3b\u52a8\u4e2d\u83b7\u5f97\u4e86\u5f88\u591a\uff0c\u5728\u6d4b\u8bd5\u9636\u6bb5\uff0c\u6240\u4ee5\u6211\u4eec\u5f88\u9ad8\u5174\u770b\u5230\u4eca\u5929\u6240\u6709\u7684\u5e7f\u544a\u5546\u90fd\u53ef\u4ee5\u4f7f\u7528\u5b83\u4eec\u3002Mark Irvine<\/p>\n
Mark\u8d1f\u8d23WordStream\u7684\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u3002\u4ed6\u88abPPC Hero\u8bc4\u4e3a2019\u5e74\u6700\u5177\u5f71\u54cd\u529b\u7684PPC\u4e13\u5bb6\u3002<\/p>\n
\u53c2\u89c1Mark Irvine\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u7684\u6210\u672c\u81ea\u5b9a\u4e49\u5206\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
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