{"id":1896,"date":"2023-03-05T01:15:29","date_gmt":"2023-03-04T17:15:29","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=1896"},"modified":"2023-03-05T01:15:29","modified_gmt":"2023-03-04T17:15:29","slug":"%e5%a2%9e%e5%8a%a0%e5%b9%b3%e5%9d%87%e8%ae%a2%e5%8d%95%e4%bb%b7%e5%80%bc%e7%9a%8410%e7%a7%8d%e5%bc%ba%e5%a4%a7%e4%bd%86%e4%b8%8d%e5%92%84%e5%92%84%e9%80%bc%e4%ba%ba%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=1896","title":{"rendered":"\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u768410\u79cd\u5f3a\u5927(\u4f46\u4e0d\u5484\u5484\u903c\u4eba)\u65b9\u6cd5"},"content":{"rendered":"<p>\u5bf9\u4e8e\u4efb\u4f55\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u6765\u8bf4\uff0c\u63d0\u9ad8ROI\u548cROAS\u662f\u5176\u4f17\u591a\u76ee\u6807\u4e4b\u4e00\uff0c\u6709\u8bb8\u591a\u65b9\u6cd5\u53ef\u4ee5\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002\u5982\u679c\u4f60\u6b63\u5728\u8fdb\u884c\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8\uff0c\u4f60\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u4f60\u7684\u6d3b\u52a8\u7ed3\u6784\u3002\u5982\u679c\u4f60\u53ea\u4f7f\u7528\u641c\u7d22\u5e7f\u544a\uff0c\u4f60\u53ef\u4ee5\u6269\u5c55\u5230\u793e\u4ea4\u6216\u663e\u793a\u5e7f\u544a\u3002\u5f53\u7136\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4f18\u5316\u6574\u4e2a\u8d2d\u7269\u4f53\u9a8c\u3002\u6700\u540e\u4e00\u79cd\u9009\u62e9\u5e26\u6765\u4e86\u8bb8\u591a\u597d\u5904\uff0c\u5176\u4e2d\u4e4b\u4e00\u5c31\u662f\u589e\u52a0\u4e86\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u3002<\/p>\n<\/p>\n<p>\u6b63\u5982\u60a8\u5728\u4e0a\u9762\u770b\u5230\u7684\uff0c\u5e73\u5747\u8ba2\u5355\u503c\u57fa\u51c6\u56e0\u884c\u4e1a\u800c\u5f02\u3002\u4f46\u662f\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u7684\u65b9\u6cd5\u901a\u5e38\u9002\u7528\u4e8e\u5404\u884c\u5404\u4e1a\u3002\u56e0\u6b64\uff0c\u7ee7\u7eed\u5f80\u4e0b\u8bfb\uff0c\u5b66\u4e6010\u79cd\u5b9e\u7528\u4f46\u4e0d\u6025\u4e8e\u6c42\u6210\u7684\u65b9\u6cd5\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u3002\u5c31\u8ba9\u6211\u4eec\u4e00\u63a2\u7a76\u7adf\u5427!\u4ec0\u4e48\u662f\u5e73\u5747\u8ba2\u5355\u503c?\u5982\u4f55\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u503c<\/p>\n<p>\u4ec0\u4e48\u662f\u5e73\u5747\u8ba2\u5355\u503c(AOV)?<\/p>\n<p>\u5e73\u5747\u8ba2\u5355\u503c(AOV)\u662f\u8861\u91cf\u7f51\u7ad9\u3001\u5728\u7ebf\u5546\u5e97\u6216\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u6bcf\u7b14\u4ea4\u6613\u5e73\u5747\u82b1\u8d39\u91d1\u989d\u7684\u6307\u6807\u3002\u5b83\u7ecf\u5e38\u88ab\u4f01\u4e1a\u7528\u6765\u8ddf\u8e2a\u5ba2\u6237\u884c\u4e3a\uff0c\u627e\u5230\u6709\u5229\u53ef\u56fe\u7684\u9500\u552e\u6e20\u9053\u548c\u7ec6\u5206\u5e02\u573a\uff0c\u5e76\u6700\u7ec8\u8bc4\u4f30\u548c\u63d0\u9ad8\u4ed6\u4eec\u7684\u9500\u552e\u4e1a\u7ee9\u3002<\/p>\n<p>AOV\u53ef\u4ee5\u4e3a\u6574\u4e2a\u516c\u53f8\u6216\u7279\u5b9a\u7684\u4ea7\u54c1\u7ebf\u3001\u6e20\u9053\u6216\u533a\u57df\u8ba1\u7b97\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u516c\u53f8\u53ef\u80fd\u4f1a\u6bcf\u5e74\u6bd4\u8f83\u5176AOV\uff0c\u6216\u7814\u7a76\u4e0d\u540c\u7684\u8425\u9500\u6d3b\u52a8\u5982\u4f55\u5f71\u54cdAOV\u3002\u901a\u8fc7\u4e86\u89e3AOV\u662f\u5982\u4f55\u8ba1\u7b97\u7684\u4ee5\u53ca\u5f71\u54cd\u5b83\u7684\u56e0\u7d20\u662f\u4ec0\u4e48\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91c7\u53d6\u63aa\u65bd\u589e\u52a0\u4ed6\u4eec\u7684\u5e73\u5747\u8ba2\u5355\u503c\u5e76\u6539\u5584\u4ed6\u4eec\u7684\u5e95\u7ebf\u3002\u8981\u8ba1\u7b97\u4f60\u7684AOV\uff0c\u53ea\u9700\u7528\u7ed9\u5b9a\u65f6\u95f4\u6bb5\u5185\u6240\u6709\u8ba2\u5355\u7684\u603b\u6536\u5165\u9664\u4ee5\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u7684\u8ba2\u5355\u603b\u6570\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/7677836173384013847.png\" class=\"aligncenter\"><\/p>\n<p>\u4f8b\u5982:<\/p>\n<p>\u603b\u6536\u5165:$2,300,000\u8ba2\u5355\u6570\u91cf:56450\u5e73\u5747\u8ba2\u5355\u4ef7\u503c= $2,300,000 \/ 56450 = $40,744 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decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/1535904393901899578.png\" 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decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/5375580167466186979.png\" 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decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/6510384245429913466.png\" class=\"aligncenter\"><\/p>\n<p>\u4e13\u4e1a\u63d0\u793a:\u521b\u5efa\u6210\u529f\u7684\u6346\u7ed1\u5305\u7684\u5173\u952e\u662f\u786e\u4fdd\u4ea7\u54c1\u76f8\u4e92\u8865\u5145\uff0c\u534f\u540c\u5de5\u4f5c\u3002\u60a8\u8fd8\u9700\u8981\u786e\u4fdd\u6346\u7ed1\u5305\u7684\u5b9a\u4ef7\u65b9\u5f0f\u5bf9\u5ba2\u6237\u6765\u8bf4\u662f\u4e00\u7b14\u4e0d\u9519\u7684\u4ea4\u6613\u3002<\/p>\n<p>7\u3002\u6dfb\u52a0\u9650\u65f6\u4f18\u60e0<\/p>\n<p>\u9650\u65f6\u4f18\u60e0\u521b\u9020\u4e86\u4e00\u79cd\u7d27\u8feb\u611f\uff0c\u9f13\u52b1\u987e\u5ba2\u5728\u4e3a\u65f6\u5df2\u665a\u4e4b\u524d\u8fdb\u884c\u8d2d\u4e70\u3002\u4f8b\u5982:<\/p>\n<p>\u5728\u4e0b\u6b21\u8d2d\u4e70\u9650\u65f6\u8d60\u9001\u514d\u8d39\u793c\u7269\uff0c\u5bf9\u67d0\u4e9b\u4ea7\u54c1\u6216\u90e8\u5206\u63d0\u4f9b\u6298\u6263\u4f7f\u7528\u4e0d\u540c\u7684\u5b63\u8282\u548c\u5468\u5e74\u7eaa\u5ff5\u65e5\u8fdb\u884c\u9650\u65f6\u9500\u552e\u8fd0\u884c\u4e00\u4e2a\u5e93\u5b58\u6e05\u4ed3\u548c\u521b\u5efa\u4e00\u4e2a\u9650\u91cf\u5e93\u5b58\u9500\u552e<\/p>\n<p>\u4f60\u4e5f\u53ef\u4ee5\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4e00\u4e2a\u5012\u6570\u8ba1\u65f6\u5668\uff0c\u8ba9\u5ba2\u6237\u77e5\u9053\u6bd4\u5982\u4e0b\u9762\u7684Pura Vida:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/6186677697261616691.png\" 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decoding=\"async\" src=\"http:\/\/www.gmail360.com\/wp-content\/uploads\/2022\/10\/5745509317400199932.png\" 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