Home – Blog – 3\u4e2a\u7406\u7531\u653e\u5f03\u4e00\u5207\u548c\u5efa\u7acb\u6269\u5c55\u6587\u672c\u5e7f\u544a<\/p>\n
2021\u66f4\u65b0:RIP\u6269\u5c55\u6587\u672c\u5e7f\u544a<\/p>\n
\u5c31\u5728\u4eca\u5929\u65e9\u4e0a\uff0c\u652f\u6301\u8c37\u6b4c\u7684\u5168\u65b0\u6269\u5c55\u6587\u672c\u5e7f\u544a(eta)\u5728AdWords\u754c\u9762\u666e\u904d\u4e0b\u964d\u3002\u81ea\u4eceAdWords\u5728\u4eca\u5e745\u6708\u7684# googlsummit(\u8c37\u6b4c\u5cf0\u4f1a)\u4e0a\u53d1\u5e03\u91cd\u5927\u6d88\u606f\u4ee5\u6765\uff0c\u5e7f\u544a\u5546\u4eec\u4e00\u76f4\u5728\u70ed\u5207\u671f\u5f85\u8fd9\u79cd\u65b0\u7684\u3001\u66f4\u5f3a\u5927\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u8fd9\u88ab\u8ba4\u4e3a\u662fAdWords\u6a21\u5f0f\u81ea16\u5e74\u524d\u8bde\u751f\u4ee5\u6765\u7684\u6700\u5927\u53d8\u5316\u3002<\/p>\n
ETAs\u9884\u8ba1\u8981\u52309\u6708\u4e2d\u65ec\u624d\u80fd\u5b8c\u6210\u6d4b\u8bd5\uff0c\u6240\u4ee5\u5927\u591a\u6570\u5e7f\u544a\u5546\u5b8c\u5168\u6ca1\u6709\u51c6\u5907\u597d\u4eca\u5929\u65e9\u4e0a\u9192\u6765\uff0c\u767b\u5f55\u4ed6\u4eec\u7684\u5e10\u6237\uff0c\u53d1\u73b0\u4ed6\u4eec\u786e\u5b9e\u53ef\u4ee5\u521b\u5efa\u8fd9\u4e9b\u5de8\u5927\u7684\u6587\u672c\u5e7f\u544a\u3002\u867d\u7136\u6211\u4eec\u90fd\u5bf9\u8fd9\u4e2a\u53d8\u5316\u611f\u5230\u5174\u594b\uff0c\u4f46\u5b83\u4e5f\u6709\u70b9\u53ef\u6015\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u4f60\u4eca\u5929\u65e9\u4e0a\u7684\u53cd\u5e94\u662f\u5feb\u901f\u5173\u95ed\u6d4f\u89c8\u5668\uff0c\u5e0c\u671b\u4f60\u80fd\u770b\u5230ETA\u5b9e\u73b0\u754c\u9762\uff0c\u5e76\u7948\u7977\u4f60\u7684\u5ba2\u6237\/\u8001\u677f\/\u540c\u4e8b\u4fdd\u6301\u5e78\u798f\u5730\u4e0d\u77e5\u9053\u63d0\u524d\u53d1\u5e03\uff0c\u6211\u4e0d\u4f1a\u8d23\u602a\u4f60\u3002\u4e8b\u5b9e\u662f\uff0c\u5c3d\u7ba1\u6700\u7ec8\u7684\u7ed3\u679c\u662f\u503c\u5f97\u7684\uff0c\u4f46\u91cd\u65b0\u7f16\u5199\u6240\u6709\u7684\u5e7f\u544a\u6587\u6848\u5c06\u662f\u4e00\u4e2a\u5de8\u5927\u800c\u75db\u82e6\u7684\u4efb\u52a1\u3002\u6ce8\u610f:\u6211\u4eec\u5df2\u7ecf\u521b\u5efa\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u6307\u5357\u548c\u6e05\u5355\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5229\u7528\u8fd9\u4e9b\u65b0\u7684\u66f4\u6539\u3002\u5728\u8fd9\u91cc\u4e0b\u8f7d!\u6240\u4ee5\uff0c\u4f60\u662f\u5e94\u8be5\u54ac\u7d27\u7259\u5173\uff0c\u8fd8\u662f\u722c\u56de\u5e8a\u4e0a\u53bb\uff0c\u65e0\u89c6ETA\u7684\u66f4\u65b0?\u6211\u8ba4\u4e3a\u4f60\u6700\u597d\u7684\u529e\u6cd5\u662f\u53d6\u6d88\u4e0b\u5348\u7684\u8ba1\u5212\uff0c\u4e70\u4e00\u76d2\u7ea2\u725b\uff0c\u7ee7\u7eed\u5199\u5e7f\u544a\u6587\u6848\u3002\u539f\u56e0:<\/p>\n
# 1\u3002<\/p>\n
\u8c37\u6b4c\u6700\u7ec8\u5c06\u53d6\u4ee3\u6807\u51c6\u7684\u6587\u672c\u5e7f\u544a\uff0c\u4f7feta\u6210\u4e3a\u89c4\u8303\u3002\u4e0e\u6240\u6709\u4e3b\u8981\u7684\u8fc1\u79fb\u4e00\u6837(\u5982Enhanced Campaigns)\uff0c\u65b0\u683c\u5f0f\u7684\u53d1\u5e03\u548c\u65e7\u683c\u5f0f\u7684\u6dd8\u6c70\u4e4b\u95f4\u4f1a\u6709\u4e00\u70b9\u65f6\u95f4\u5ef6\u8fdf\uff0c\u7ed9\u5e7f\u544a\u5546\u81ea\u5df1\u8fdb\u884c\u8f6c\u6362\u7684\u65f6\u95f4\u3002\u867d\u7136\u8c37\u6b4c\u8fd8\u6ca1\u6709\u5ba3\u5e03\u201c\u6211\u4eec\u6240\u77e5\u9053\u7684\u201d\u5e7f\u544a\u4f55\u65f6\u6b63\u5f0f\u9000\u5f79\uff0c\u4f46\u6211\u731c\u8fd9\u4e00\u53d8\u5316\u5c06\u57282016\u5e74\u7b2c\u56db\u5b63\u5ea6\u7684\u67d0\u4e2a\u65f6\u5019\u53d1\u751f\u3002\u6240\u4ee5\uff0c\u5728\u63a5\u4e0b\u6765\u76843-5\u4e2a\u6708\u91cc\uff0cserp\u5c06\u6df7\u5408\u663e\u793a\u6807\u51c6\u548cETA\u5e7f\u544a\u3002<\/p>\n
\u60f3\u8c61\u4e00\u4e0b\u5728SERP\u4e0a\u540c\u65f6\u63a5\u6536\u8fd9\u4e24\u4e2a\u5e7f\u544a\u3002ETA\u57fa\u672c\u4e0a\u5c31\u662f\u7c7b\u56fa\u9187\u7684\u6807\u51c6\u5e7f\u544a\u3002\u5b83\u662f\u5982\u6b64\u5de8\u5927\uff0c\u81ea\u52a8\u5730\u6bd4\u6807\u51c6\u5e7f\u544a\u9700\u8981\u66f4\u591a\u7684\u5173\u6ce8\uff0c\u800c\u4e14\u5b83\u7684\u4fe1\u606f\u66f4\u6709\u4fe1\u606f\u91cf\uff0c\u66f4\u5f15\u4eba\u6ce8\u76ee\u3002\u8c01\u4e0d\u4f1a\u88abETA\u5438\u5f15\u5462?\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u7684\u7814\u7a76\u8868\u660eeta\u51e0\u4e4e\u603b\u662f\u8d62\u3002\u5728\u8fd9\u4e2a\u6d4b\u8bd5\u7248\u4e2d\uff0c\u6211\u4eec\u6709\u591a\u4e2a\u8d26\u6237\uff0c\u7edd\u5927\u591a\u6570\u90fd\u7ecf\u5386\u4e86\u66f4\u9ad8\u7684CTR\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u5927\u89c4\u6a21\u79fb\u6c11\u4e4b\u540e\uff0c\u8fd9\u4e9b\u4e0d\u5bfb\u5e38\u7684\u8d8b\u52bf\u4e0d\u592a\u53ef\u80fd\u7ee7\u7eed\u4e0b\u53bb\u3002\u5f53\u7136\uff0c\u6211\u4eec\u9884\u8ba1eta\u7684\u8868\u73b0\u4f1a\u6bd4\u4e00\u822c\u7684\u6807\u51c6\u5e7f\u544a\u66f4\u597d\uff0c\u4f46\u5f53\u6240\u6709\u7684\u5e7f\u544a\u770b\u8d77\u6765\u90fd\u4e00\u6837\u65f6\uff0c\u5dee\u5f02\u4f1a\u5982\u6b64\u660e\u663e\u5417?\u53ef\u80fd\u4e0d\u4f1a\u3002<\/p>\n
\u5c3d\u53ef\u80fd\u5229\u7528\u8fd9\u79cd\u72ec\u7279\u7684\u60c5\u51b5\u3002\u8ba9\u60a8\u7684eta\u5728\u7ade\u4e89\u5bf9\u624b\u4e4b\u524d\u542f\u52a8\u5e76\u8fd0\u884c\uff0c\u5e76\u4ece\u8fd9\u4e9b\u4e34\u65f6\u7684\u3001\u81a8\u80c0\u7684CTRs\u4e2d\u53d7\u76ca\u3002\u4f60\u4e0d\u4ec5\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u7f51\u7ad9\u6d41\u91cf\uff0c\u4f60\u8fd8\u53ef\u80fd\u770b\u5230\u8d28\u91cf\u5206\u6570\u7684\u5c0f\u5c0f\u63d0\u5347\u3002(\u9700\u8981\u5e2e\u5fd9\u5417?\u83b7\u53d6\u6211\u4eec\u7684\u6e05\u5355\uff0c\u521b\u5efa\u6269\u5c55\u6587\u672c\u5e7f\u544a!)<\/p>\n
# 2\u3002\u4f60\u662f\u5426\u62e5\u6709\u9002\u5408\u4e8e\u6bcf\u4e2a\u5e7f\u544a\u7fa4\u7ec4\u7684\u5e7f\u544a\u590d\u5236\u516c\u5f0f?\u6211\u6562\u6253\u8d4c\uff0c\u4f60\u4e0d\u662f\u7b2c\u4e00\u6b21\u5c31\u60f3\u51fa\u6765\u7684\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u82b1\u8d39\u4e86\u6570\u5e74\u7684\u65f6\u95f4\u53bb\u8fed\u4ee3\u5b83\uff0c\u6d4b\u8bd5\u5b83\u5e76\u5c06\u5176\u6253\u78e8\u6210\u5b8c\u7f8e\u7684\u526f\u672c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u4f60\u73a9\u5f97\u806a\u660e\uff0c\u4f60\u4ecd\u7136\u4f1a\u5bf9\u5b83\u8fd0\u884c\u6d4b\u8bd5\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u968f\u7740ETA\u7684\u8fc7\u6e21\uff0c\u8fd9\u4e2a\u201c\u53ef\u9760\u7684\u201d\u526f\u672c\u53ef\u80fd\u4e0d\u518d\u9002\u7528\u3002\u5f53\u6211\u4eec\u7b2c\u4e00\u6b21\u8bbf\u95eeETA beta\u7248\u65f6\uff0c\u6211\u4eec\u671f\u671b\u5e7f\u544a\u8f6c\u6362\u76f8\u5f53\u7b80\u5355\u3002\u6211\u4eec\u628a\u8868\u73b0\u6700\u597d\u7684\u5e7f\u544a\uff0c\u52a0\u4e0a\u7b2c\u4e8c\u4e2a\u6807\u9898\uff0c\u8ba9\u5b83\u4eec\u5f00\u59cb\u8fd0\u884c\u3002\u6211\u4eec\u5f88\u5feb\u53d1\u73b0\u8fd9\u79cd\u65b9\u6cd5\u662f\u5931\u8d25\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e9b\u5e7f\u544a\u6bd4\u6211\u4eec\u7684\u6807\u51c6\u5e7f\u544a\u4ea7\u751f\u66f4\u4f4e\u7684ctrr(\u5b83\u4eec\u8981\u4e3a\u4e0b\u56fe\u6240\u793a\u7684CTR\u635f\u5931\u8d1f\u8d23)\u3002\u6211\u4eec\u5f88\u5feb\u629b\u5f03\u4e86\u65e7\u683c\u5f0f\u7684\u6700\u4f73\u5b9e\u8df5\u548cstart\u8fd0\u884c\u65b0\u7684\u5e7f\u544a\u53d8\u4f53\uff0c\u5229\u7528eta\u66f4\u957f\u7684\u5b57\u7b26\u8ba1\u6570\u548c\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u63cf\u8ff0\u8def\u5f84\u3002\u8fd9\u4e9b\u65b0\u7684\u7ec4\u5408\u5177\u6709\u660e\u663e\u66f4\u9ad8\u7684CTRs\uff0c\u5728\u8fc7\u53bb\u7684\u51e0\u5468\u91cc\uff0c\u6211\u4eec\u7ee7\u7eed\u6d4b\u8bd5\u65b0\u7684\u65b9\u6cd5\uff0c\u786e\u5b9a\u66f4\u591a\u7684ETA\u6700\u4f73\u5b9e\u8df5\u3002\u8fd9\u4e9b\u65b0\u5e7f\u544a\u662f\u4e0d\u540c\u7684\u91ce\u517d\uff0c\u5e7f\u544a\u5546\u5fc5\u987b\u613f\u610f\u6d4b\u8bd5\u5b83\u4eec\u7684\u591a\u6b21\u8fed\u4ee3\u3002\u4f60\u4e0d\u5fc5\u4e3a\u4f60\u7684\u65b0eta\u5b8c\u5168\u91cd\u65b0\u53d1\u660e\u8f6e\u5b50\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4f60\u5b8c\u5168\u53ef\u4ee5\u79fb\u690d\u73b0\u6709\u5e7f\u544a\u7684\u5f3a\u5927\u7ec4\u4ef6\u3002\u7136\u800c\uff0c\u5728\u4f60\u627e\u5230\u6700\u9002\u5408\u4f60\u7684\u7ec4\u5408\u4e4b\u524d\u53ef\u80fd\u9700\u8981\u51e0\u6b21\u5c1d\u8bd5\uff0c\u6240\u4ee5\u4f60\u8d8a\u65e9\u5f00\u59cb\uff0c\u4f60\u5c31\u4f1a\u8d8a\u597d!<\/p>\n
# 3\u3002\u6211\u4eec\u4e0d\u77e5\u9053\u6807\u51c6\u5e7f\u544a\u4f55\u65f6\u4f1a\u88ab\u6dd8\u6c70\uff0c\u4f46\u6211\u4eec\u77e5\u9053\u8fd9\u662f\u8fdf\u65e9\u7684\u4e8b\u3002\u53ef\u6015\u7684\u662f\uff0c\u8bb8\u591a\u4eba\u8ba4\u4e3a\u5e7f\u544a\u65e5\u843d\u5f88\u53ef\u80fd\u53d1\u751f\u57282016\u5e74\u5e74\u5e95\u9644\u8fd1\uff0c\u5f88\u53ef\u80fd\u6b63\u597d\u5728\u5047\u65e5\u5b63\u4e2d\u95f4\u3002\u8bf4\u5b9e\u5728\u7684\uff0c\u5047\u65e5\u5b63\u5bf9\u8425\u9500\u4eba\u5458\u6765\u8bf4\u5df2\u7ecf\u5f88\u6b8b\u9177\u4e86\u3002\u9ed1\u8272\u661f\u671f\u4e94\u5230\u5723\u8bde\u8282\u8fd9\u6bb5\u65f6\u95f4\u91cc\uff0c\u8981\u505a\u7684\u4e8b\u60c5\u592a\u591a\u4e86\uff0c\u800c\u628a\u6574\u4e2a\u8d26\u6237\u7684\u5e7f\u544a\u91cd\u5199\u52a0\u5230\u4f60\u7684\u6e05\u5355\u4e0a\uff0c\u8fd9\u79cd\u60f3\u6cd5\u5145\u5176\u91cf\u662f\u53ef\u6015\u7684\u3002\u4e0d\u8981\u505a\u90a3\u79cd\u4e00\u4e2a\u4eba\u6574\u665a\u5750\u5728\u529e\u516c\u684c\u524d\u559d\u86cb\u5976\u9152\uff0c\u4e3a\u81ea\u5df1\u7684\u62d6\u5ef6\u75c7\u611f\u53f9\u7684\u4eba\u3002\u6293\u4f4f\u8fd9\u6b21\u63d0\u524d\u53d1\u5e03\u7684\u673a\u4f1a\uff0c\u8d70\u5728\u524d\u9762\uff0c\u5f00\u59cb\u51c6\u5907\u4f60\u7684\u5e7f\u544a\u3002\u5373\u4f7f\u4f60\u6bcf\u5468\u53ea\u505a\u51e0\u4e2a\u5e7f\u544a\u7ec4\uff0c\u8fd9\u4ecd\u7136\u662f\u975e\u5e38\u503c\u5f97\u7684!\u4e5f\u4e00\u5b9a\u8981\u770b\u770b\u6211\u7684\u540c\u4e8bMark Irvine\u5173\u4e8e\u5199\u65b0\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u7684\u4e03\u4e2a\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n
\u6570\u636e\u57fa\u4e8e2016\u5e746\u6708\u5728\u8c37\u6b4c\u641c\u7d22\u7f51\u7edc\u4e0a\u4f7f\u7528\u6269\u5c55\u6587\u672c\u5e7f\u544a\u768411\u4e2a\u8d26\u6237(WordStream\u5ba2\u6237\u7aef)\u7684\u6837\u672c\u91cf\u3002<\/p>\n
Erin Sagin\u5728WordStream\u5de5\u4f5c\u4e86\u4e94\u5e74\uff0c\u4e3b\u8981\u8d1f\u8d23\u5ba2\u6237\u6210\u529f\u548c\u5e02\u573a\u8425\u9500\u3002\u5979\u4f4f\u5728\u52a0\u5dde\u3002<\/p>\n
\u53c2\u89c1Erin Sagin\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
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