\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6bd4\u7ebf\u4e0b\u516c\u53f8\u66f4\u5bb9\u6613\uff0c\u540e\u8005\u9700\u8981\u8ba9\u4e00\u4e2a\u9500\u552e\u4eba\u5458\u53c2\u4e0e\u6bcf\u7b14\u4ea4\u6613\u3002\u5f53\u8c08\u5230\u8861\u91cf\u4f60\u7684AdWords\u6295\u8d44\u56de\u62a5\u7387\u65f6\uff0c\u5f53\u4f60\u6709\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u4ea4\u6613\uff0c\u5728\u94fe\u7684\u672b\u7aef\u6709\u4e00\u4e2a\u7279\u5b9a\u7684\u4ef7\u503c\u65f6\uff0c\u5b83\u662f\u5f88\u5bb9\u6613\u8861\u91cf\u7684\u8868\u73b0\u3002\u7f51\u4e0a\u5546\u5e97\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u901a\u8fc7\u8c37\u6b4cAnalytics\u5efa\u7acb\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\uff0c\u770b\u770b\u54ea\u4e9b\u5e7f\u544a\u80fd\u5e26\u6765\u6700\u9ad8\u7684\u9500\u552e\u989d\uff0c\u4f46\u5f53\u4f60\u8ba9\u4e00\u4e2a\u7ebf\u4e0b\u9500\u552e\u4eba\u5458\u53c2\u4e0e\u8fdb\u6765\u65f6\uff0c\u4f60\u5c31\u4f1a\u5931\u53bb\u6240\u6709\u7684\u5173\u952e\u5b57\u548c\u5e7f\u544a\u6570\u636e\uff0c\u5bf9\u5417?<\/p>\n
\u4e09\u601d!\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u662f\u4e00\u5bb6\u9500\u552e\u7535\u6805\u680f\u7684\u516c\u53f8\u3002\u4e70\u7535\u6805\u680f\u7684\u4eba\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u7535\u6805\u680f\uff0c\u4f46\u4ed6\u4eec\u4e0d\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\uff0c\u5927\u5c0f\u7b49\u3002\u8fd9\u65f6\u5c31\u9700\u8981\u4ea7\u54c1\u4e13\u5bb6(\u53c8\u540d\u9500\u552e\u4eba\u5458)\u4e86\u3002\u4ed6\u4eec\u5728\u7f51\u4e0a\u586b\u5b8c\u8868\u683c\u540e\uff0c\u9500\u552e\u4eba\u5458\u5c31\u4f1a\u6253\u7535\u8bdd\u7ed9\u4ed6\u4eec\uff0c\u8be2\u95ee\u6709\u5173\u4ed6\u4eec\u9879\u76ee\u7684\u95ee\u9898\uff0c\u63a8\u8350\u89e3\u51b3\u65b9\u6848\uff0c\u7136\u540e\u5b8c\u6210\u9500\u552e\u3002\u6700\u521d\u770b\u8fd9\u4e2a\u573a\u666f\uff0c\u4f3c\u4e4e\u5f88\u96be\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u63d0\u4f9b\u4e86\u6700\u597d\u7684\u7ebf\u7d22(\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u6700\u9ad8\u4ef7\u503c\u7684\u7ebf\u4e0b\u9500\u552e)\u3002\u4f46\u8ba9\u6211\u4eec\u8bd5\u4e00\u8bd5\uff0c\u770b\u770b\u6211\u4eec\u80fd\u505a\u4ec0\u4e48!\u5728\u7535\u6805\u680f\u7684\u4f8b\u5b50\u4e2d\uff0c\u4f60\u7684\u9500\u552e\u6f0f\u6597\u770b\u8d77\u6765\u662f\u8fd9\u6837\u7684:<\/p>\n
\u6211\u4eec\u53ef\u4ee5\u8861\u91cf\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u5bfc\u81f4\u4e86\u8868\u5355\u5b8c\u6210(\u8f6c\u6362)\uff0c\u4f46\u6211\u4eec\u5982\u4f55\u77e5\u9053\u54ea\u4e9b\u6d3b\u52a8\u5bfc\u81f4\u4e86\u5b9e\u9645\u9500\u552e?<\/p>\n
\u4f60\u9700\u8981\u8425\u9500\u81ea\u52a8\u5316\u6216\u4e00\u4e2a\u8ddf\u8e2aAdWords\u6570\u636e\u7684CRM !<\/p>\n
\u8425\u9500\u81ea\u52a8\u5316\u6839\u636e\u5ba2\u6237\u4e0e\u60a8\u7684\u7f51\u7ad9\u3001\u90ae\u4ef6\u548c\u5e7f\u544a\u7684\u4e92\u52a8\uff0c\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u3002\u8425\u9500\u81ea\u52a8\u5316\u7684\u4e00\u4e9b\u529f\u80fd\u5305\u62ec:\u52a8\u6001\u7f51\u7ad9\u5185\u5bb9\u3001\u5206\u6bb5\u7535\u5b50\u90ae\u4ef6\u901a\u4fe1(\u6ef4\u5f0f\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8)\u3001\u8bbf\u5ba2\u8ddf\u8e2a\u3001\u767b\u9646\u9875\u521b\u5efa\u3001A\/B\u6d4b\u8bd5\u3001\u5de5\u4f5c\u6d41\u81ea\u52a8\u5316\u3001\u547c\u53eb\u8ddf\u8e2a\u548c\u5206\u6790\u3002<\/p>\n
crm(\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf)\u53ef\u4ee5\u4f5c\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u8f6f\u4ef6\u5355\u72ec\u51fa\u552e\u3002\u5b83\u4eec\u6709\u5404\u79cd\u5f62\u72b6\u548c\u5927\u5c0f\u3002\u5728\u8c37\u6b4c\u4e0a\u5feb\u901f\u641c\u7d22\u201c\u8425\u9500\u81ea\u52a8\u5316\u201d\u6216\u201ccrm\u201d\uff0c\u4f1a\u5f97\u5230\u5927\u91cf\u7684\u7ed3\u679c\u3002\u51e0\u4e4e\u6240\u6709\u7684\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u90fd\u4f1a\u8ddf\u8e2a\u8bbf\u5ba2\uff0c\u4ece\u4ed6\u4eec\u4e0e\u4f60\u7684\u7f51\u7ad9\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\u4e00\u76f4\u5230\u4ed6\u4eec\u6210\u4e3a\u4f60\u7684\u5ba2\u6237\uff0c\u8fd9\u662f\u6211\u4eec\u5728\u8fd9\u91cc\u60f3\u8981\u505a\u7684\u5173\u952e\u3002\u6211\u4eec\u6b63\u5728\u5c1d\u8bd5\u505a\u7684\u662f\uff0c\u9700\u8981\u4e00\u4e2a\u4e0eAdWords\u6574\u5408\u7684\u7cfb\u7edf\uff0c\u5c06\u5e7f\u544a\u6210\u672c\u6570\u636e\u4e0e\u7279\u5b9a\u7684\u7ebf\u7d22\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u63d0\u4f9b\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\u7684\u6c47\u603b\u6458\u8981\u3002\u4ee5\u4e0b\u662f\u5b83\u7684\u5de5\u4f5c\u539f\u7406:\u5f53\u6709\u4eba\u901a\u8fc7AdWords\u5e7f\u544a\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\uff0c\u8425\u9500\u81ea\u52a8\u5316\u6355\u83b7\u5e7f\u544a\u6570\u636e\u5e76\u5c06\u5176\u4e0e\u8bbf\u95ee\u8005\u5173\u8054\u8d77\u6765\u3002\u5f53\u8bbf\u95ee\u8005\u6210\u4e3a\u5ba2\u6237(\u901a\u8fc7\u586b\u5199\u8054\u7cfb\u65b9\u5f0f)\u65f6\uff0c\u8425\u9500\u81ea\u52a8\u5316\u5c06\u4e3a\u533f\u540d\u6570\u636e\u6dfb\u52a0\u4e00\u4e2a\u540d\u79f0\u3002\u5f53\u4f60\u7684\u9500\u552e\u4eba\u5458\u6700\u7ec8\u5173\u95ed\u4e86\u8fd9\u6761\u7ebf\u7d22\u2014\u2014\u65e0\u8bba\u662f\u660e\u5929\u8fd8\u662f\u5728\u4ed6\u4eec\u7b2c\u4e00\u6b21\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u540e\u7684\u4e00\u4e2a\u6708\u2014\u2014\u4ed6\u4eec\u5728\u4f60\u7684CRM\u6216\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u4e2d\u8f93\u5165\u9500\u552e\u4fe1\u606f(\u6570\u91cf\u3001\u4ef7\u683c\u7b49)\u3002\u7cfb\u7edf\u5c06\u9500\u552e\u5f52\u4e3a\u5c06\u5ba2\u6237\u5e26\u5230\u4f60\u7684\u7f51\u7ad9\u7684\u786e\u5207\u7684\u5e7f\u544a\u548c\u70b9\u51fb\u6210\u672c\u3002<\/p>\n
\u8fd8\u6ca1\u6709\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316?\u6709AdWords\u96c6\u6210\u7684\u4e00\u4e9b\u6d41\u884c\u7684\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u5305\u62ecMarketo\u548cSharpSpring\u3002\u770b\u770b\u5b83\u4eec\u662f\u5426\u5bf9\u4f60\u6709\u7528\u3002<\/p>\n
\u5982\u679c\u6211\u8bbe\u7f6e\u4e86\u8fd9\u4e00\u5207\uff0c\u6211\u80fd\u5f97\u5230\u4ec0\u4e48\u6837\u7684\u89c1\u89e3?<\/p>\n<\/p>\n
\n
\u77e5\u9053\u54ea\u6761\u7ebf\u7d22\u6765\u81ea\u54ea\u6761\u5e7f\u544a\u6d3b\u52a8\u5df2\u7ecf\u5f88\u6709\u7528\u4e86\uff0c\u4f46\u5f53\u5b83\u6c47\u603b\u8d77\u6765\u65f6\uff0c\u4f60\u5c31\u80fd\u591f\u83b7\u5f97\u5e7f\u544a\u6d3b\u52a8ROI\u7684\u603b\u4f53\u89c6\u56fe\u3002\u4f60\u53ef\u4ee5\u56de\u7b54\u8fd9\u6837\u7684\u95ee\u9898:<\/p>\n
\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u8ba9\u4eba\u4eec\u53ea\u662f\u8bbf\u95ee\u6211\u7684\u7f51\u7ad9\u548c\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u6211\u6700\u6709\u53ef\u80fd\u8ba9\u4eba\u4eec\u8bbf\u95ee\u6211\u7684\u7f51\u7ad9\u5e76\u6210\u4e3a\u4ed8\u8d39\u5ba2\u6237?\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u6700\u53ef\u80fd\u63a8\u52a8\u8bbf\u95ee\u8005\u53d8\u6210\u9ad8\u4ed8\u8d39\u7528\u6237\uff0c\u800c\u4e0d\u662f\u4f4e\u4ed8\u8d39\u7528\u6237?<\/p>\n<\/p>\n
\u4e3a\u4e86\u5f97\u5230\u5e7f\u544a\u6d3b\u52a8\u7684ROI\uff0c\u4f7f\u7528\u4ee5\u4e0b\u7b49\u5f0f:<\/p>\n
\u4f8b\u5b50:\u6d3b\u52a8a\u82b1\u8d39500\u7f8e\u5143\uff0c\u4ea7\u751f\u4e861\u4e07\u7f8e\u5143\u7684\u65b0\u9500\u552e\u989d\uff0c\u6d3b\u52a8B\u82b1\u8d391000\u7f8e\u5143\uff0c\u4ea7\u751f\u4e862000\u7f8e\u5143\u7684\u65b0\u9500\u552e\u989d\u3002<\/p>\n
= 19<\/p>\n
= 1,900%<\/p>\n
\u6d3b\u52a8B\u7684ROI = ($2,000 – $1,000) \/ $1,000<\/p>\n
= 1<\/p>\n
= 100%<\/p>\n
\u8fd9\u544a\u8bc9\u6211\u4eec\uff0c\u6d3b\u52a8A\u6bd4\u6d3b\u52a8B\u4ea7\u751f\u4e86\u66f4\u591a\u7684\u7f8e\u5143\u4ef7\u503c\u9500\u552e\uff0c\u5e76\u63d0\u4f9b\u4e86\u66f4\u9ad8\u7684AdWords ROI\u3002\u6709\u4e86\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4f60\u53ef\u4ee5\u505a\u4ee5\u4e0b\u4efb\u4f55\u4e8b\u60c5:<\/p>\n
\u5728\u6d3b\u52a8A\u4e0a\u52a0\u500d\u52aa\u529b\uff0c\u8fdb\u4e00\u6b65\u4f18\u5316\u6d3b\u52a8B\uff0c\u4f7f\u5176\u8868\u73b0\u66f4\u597d\uff0c\u4e0d\u662f\u5417?\u5e7f\u544a\u516c\u53f8\u548c\u8425\u9500\u4eba\u5458\u5f80\u5f80\u53ea\u5173\u6ce8\u5370\u8c61\u548c\u70b9\u51fb\u91cf\u3002\u4f46\u5f52\u6839\u7ed3\u5e95\uff0c\u4e00\u5bb6\u516c\u53f8\u7684\u5e7f\u544a\u652f\u51fa\u6700\u597d\u80fd\u4ea7\u751f\u4e1a\u52a1(\u771f\u6b63\u7684\u6536\u5165)\uff0c\u5426\u5219\u5b83\u5c31\u4f1a\u88ab\u780d\u6389\u3002\u867d\u7136\u901a\u8fc7\u5728\u7ebf\u4ea4\u6613\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u5f88\u5bb9\u6613\uff0c\u4f46\u5f53\u4ea4\u6613\u53d1\u751f\u5728\u4e0e\u9500\u552e\u4eba\u5458\u7684\u79bb\u7ebf\u4ea4\u6613\u65f6\uff0c\u8fd9\u662f\u4e00\u4e2a\u6311\u6218\u3002\u8425\u9500\u81ea\u52a8\u5316\u5e76\u4e0d\u9002\u7528\u4e8e\u6240\u6709\u4eba\uff0c\u4f46\u5b83\u786e\u5b9e\u53ef\u4ee5\u5728\u4e00\u4e2a\u5730\u65b9\u8ddf\u8e2a\u8fd9\u4e9b\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u6e05\u695a\u5730\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u8868\u73b0\u3002\u5f53\u4f60\u77e5\u9053\u54ea\u4e9b\u6d3b\u52a8\u63a8\u52a8\u4e86\u5b9e\u9645\u4e1a\u52a1\uff0c\u54ea\u4e9b\u6d3b\u52a8\u6ca1\u6709\uff0c\u4f60\u5c31\u53ef\u4ee5\u5728\u6709\u6548\u7684\u6d3b\u52a8\u4e0a\u52a0\u500d\u4e0b\u6ce8\uff0c\u5254\u9664\u8868\u73b0\u4e0d\u4f73\u7684\u3002\u5982\u679c\u4f60\u76ee\u524d\u8fd8\u6ca1\u6709\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\uff0c\u6211\u9f13\u52b1\u4f60\u770b\u770b\u6709\u4ec0\u4e48\u53ef\u7528\u7684\uff0c\u5982\u679c\u4f60\u6b63\u5728\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\uff0c\u5f00\u59cb\u4f7f\u7528AdWords\u96c6\u6210\uff0c\u5982\u679c\u5b83\u5728\u4f60\u7684\u5e73\u53f0\u4e0a\u53ef\u7528!<\/p>\n
\u5e7f\u544a\u5feb\u4e50!John Rau\u662fAccel Web Marketing\u7684\u6d3b\u52a8\u4e13\u5bb6\u3002Accel Web Marketing\u662fWordStream\u5ba2\u6237\u7aef\uff0c\u5e2e\u52a9\u516c\u53f8\u5efa\u7acb\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u548c\u8fd0\u884c\u5728\u7ebf\u5e7f\u544a\u6d3b\u52a8\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u5982\u4f55\u4e3aSEO\u521b\u5efa\u652f\u67f1\u9875\u9762(\u6709\u4f8b\u5b50!)<\/p>\n
\u5b66\u4e60\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u6392\u540d\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u66f4\u591a\u5730\u6d6e\u51fa\u6c34\u9762\uff0c\u5e76\u5efa\u7acb\u4f60\u7684\u58f0\u8a89\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6bd4\u7ebf\u4e0b\u516c\u53f8\u66f4\u5bb9\u6613\uff0c\u540e\u8005\u9700\u8981\u8ba9\u4e00\u4e2a\u9500\u552e\u4eba\u5458\u53c2\u4e0e\u6bcf\u7b14\u4ea4\u6613\u3002\u5f53\u8c08\u5230\u8861\u91cf\u4f60\u7684AdWords\u6295 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1934","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1934"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1934\/revisions"}],"predecessor-version":[{"id":3582,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1934\/revisions\/3582"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1934"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}