Home – Blog -\u5982\u4f55\u94fe\u63a5\u8c37\u6b4c\u5e7f\u544a\u548c\u641c\u7d22\u63a7\u5236\u53f0\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u4ed8\u8d39\u548c\u6709\u673a\u641c\u7d22\u5173\u7cfb<\/p>\n
\u5982\u679c\u6ca1\u6709Michael Scott\u548cDwight Schrute, Office\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50?\u5982\u679c\u4f60\u53ea\u5403\u4e86\u5176\u4e2d\u4e00\u79cd\u5462?\u5b83\u53ef\u80fd\u503c\u5f97\u4e00\u770b\uff0c\u4f46\u4e0d\u503c\u5f97\u4e00\u770b\u5c31\u75af\u3002\u8fd9\u662f\u56e0\u4e3a\u300a\u529e\u516c\u5ba4\u300b\u662f\u4e00\u90e8\u5c61\u83b7\u6b8a\u8363\u7684\u7535\u89c6\u5267\u3002\u5728\u5e02\u573a\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0c\u6709\u673a\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u662f\u6bcf\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u8425\u9500\u7b56\u7565\u7684\u8fc8\u514b\u5c14\u548c\u5fb7\u6000\u7279\u3002\u6ca1\u6709\u5f7c\u6b64\uff0c\u6218\u7565\u662f\u4e0d\u5b8c\u6574\u7684\u3002\u901a\u8fc7\u628a\u5b83\u4eec\u7ed3\u5408\u8d77\u6765\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u4e2a\u660e\u661f\u641c\u7d22\u5f15\u64ce\u8425\u9500\u8ba1\u5212\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u89e3\u91ca\u4f60\u5982\u4f55\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u6709\u673a\u548c\u4ed8\u8d39\u641c\u7d22\u7684\u5173\u7cfb:<\/p>\n
\u5982\u4f55\u94fe\u63a5\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a(\u4ee5\u524d\u88ab\u79f0\u4e3aAdWords)\u548c\u641c\u7d22\u63a7\u5236\u53f0\u5e10\u6237\u5982\u4f55\u8fd0\u884c\u4f60\u7684\u4ed8\u8d39\u548c\u6709\u673a\u62a5\u544a\u4ece\u6211\u4eec\u81ea\u5df1\u7684\u5e10\u6237\u5206\u6790\u7684\u9876\u7ea7\u6d1e\u5bdf\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ed8\u8d39\u548c\u6709\u673a\u62a5\u544a\u4f18\u5316\u4f60\u7684\u641c\u7d22\u7b56\u7565<\/p>\n
\u8ba9\u6211\u4eec\u8fdb\u5165\u5b83!<\/p>\n
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\u8bbe\u7f6e\u5b8c\u6210\u540e\uff0c\u53ea\u9700\u5bfc\u51fa\u6570\u636e\u5e76\u51c6\u5907\u8fdb\u884c\u5206\u6790!\u5728\u8fd9\u4e2a\u62a5\u544a\u4e2d\uff0c\u4f60\u4f1a\u770b\u5230\u4e24\u79cd\u7c7b\u578b\u7684\u67e5\u8be2:\u201cBoth displays\u201d\u548c\u201cAd displays only\u201d\uff0c\u5b83\u4eec\u88ab\u5b9a\u4e49\u4e3a:<\/p>\n
Both displays:\u7b80\u5355\u5730\u8bf4\uff0c\u5f53\u4f60\u7684\u6709\u673a\u5217\u8868\u548c\u4ed8\u8d39\u5217\u8868\u5728\u540c\u4e00\u67e5\u8be2\u4e2d\u6392\u540d\u65f6\u3002\u4e3a\u4e86\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u548c\u6709\u673a\u641c\u7d22\u4e4b\u95f4\u7684\u76f8\u5173\u6027\uff0c\u6211\u4eec\u5c06\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u5173\u6ce8\u8fd9\u79cd\u641c\u7d22\u7ed3\u679c\u7c7b\u578b\u3002<\/p>\n
\u5e7f\u544a\u53ea\u663e\u793a:\u62a5\u544a\u641c\u7d22\u67e5\u8be2\u89e6\u53d1AdWords\u5e7f\u544a\u5370\u8c61\uff0c\u4f46\u6ca1\u6709\u6709\u673a\u7684\u5217\u8868\u3002\u8fd9\u79cd\u641c\u7d22\u7ed3\u679c\u7c7b\u578b\u5141\u8bb8\u60a8\u5206\u6790\u641c\u7d22\u8bcd\uff0c\u5e76\u66f4\u597d\u5730\u67e5\u660e\u6709\u673a\u5173\u952e\u5b57\u6392\u540d\u7684\u5f31\u70b9\u548c\u673a\u4f1a\u3002<\/p>\n
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” Both displays “\u641c\u7d22\u7ed3\u679c\u7c7b\u578b\u5728\u7b2c1\u9875\u7684\u6709\u673a\u5217\u8868\u4f4d\u7f6e(\u4f4d\u7f6e1-10)\u6211\u4eec\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0c\u6709\u673a\u4f4d\u7f6e\u786e\u5b9e\u4e0e\u5e7f\u544a\u70b9\u51fb\u7387\u6709\u76f4\u63a5\u5173\u7cfb:\u5f53\u6709\u673a\u5e7f\u544a\u7684\u6392\u540d\u4ece\u7b2c3\u4f4d\u4e0b\u964d\u5230\u7b2c4\u4f4d\u65f6\uff0c\u6211\u4eec\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u8981\u4f18\u4e8e\u6709\u673a\u5e7f\u544a\u3002\u5f53\u4f60\u8003\u8651\u8c37\u6b4c\u7684\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u7684\u67b6\u6784\u65f6\uff0c\u8fd9\u662f\u5b8c\u5168\u6709\u610f\u4e49\u7684;\u968f\u7740\u6709\u673a\u5217\u8868\u8d8a\u6765\u8d8a\u4e0d\u53ef\u89c1\uff0c\u7528\u6237\u66f4\u503e\u5411\u4e8e\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7ed3\u679c\u3002<\/p>\n
\u6211\u4eec\u4e0d\u4ec5\u5f97\u51fa\u4e86\u6211\u4eec\u7684\u6709\u673a\u4f4d\u7f6e\u548c\u70b9\u51fb\u7387\u4e4b\u95f4\u7684\u76f4\u63a5\u8054\u7cfb\uff0c\u800c\u4e14\u6211\u4eec\u8fd8\u5f00\u8f9f\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u4ed8\u8d39\u641c\u7d22\u673a\u4f1a:\u65b0\u7684\u5173\u952e\u8bcd!\u4f7f\u7528\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\uff0c\u6211\u4eec\u751f\u6210\u4e86\u4e00\u4e2a\u5e73\u5747\u6709\u673a\u6392\u540d4+\u7684\u641c\u7d22\u67e5\u8be2\u5217\u8868\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u5176\u4f5c\u4e3a\u65b0\u7684\u5173\u952e\u8bcd\u6dfb\u52a0\u5230\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u4e2d\u3002\u5728\u54c1\u724c\u641c\u7d22\u67e5\u8be2\u4e2d\uff0c\u6709\u673a\u641c\u7d22\u662f\u5426\u4f18\u4e8e\u4ed8\u8d39\u641c\u7d22?\u4ed8\u8d39\u641c\u7d22\u6218\u7565\u5bb6\u7ecf\u5e38\u88ab\u95ee\u5230:\u201c\u65e2\u7136\u6211\u4eec\u7684\u6392\u540d\u5728\u6709\u673a\u4ea7\u54c1\u6392\u540d\u7684\u524d\u5217\uff0c\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u5728\u81ea\u5df1\u7684\u54c1\u724c\u4e0a\u82b1\u94b1?\u201d\u9664\u4e86\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\u89e3\u91ca\u76845\u4e2a\u539f\u56e0\u5916\uff0c\u6211\u4eec\u8fd8\u5bf9\u6211\u4eec\u7684\u4ed8\u8d39\u548c\u6709\u673a\u62a5\u544a\u505a\u4e86\u4e00\u4e9b\u6df1\u5165\u7684\u7814\u7a76\uff0c\u53d1\u73b0:<\/p>\n
\u867d\u7136\u6709\u673a\u641c\u7d22\u7684\u70b9\u51fb\u7387\u8d85\u8fc7\u4e86\u4ed8\u8d39\u641c\u7d22\u7684\u54c1\u724c\u5173\u952e\u8bcdCTR\uff0c\u4f46\u5f53\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u4e0e\u6709\u673a\u641c\u7d22\u7ed3\u679c\u540c\u65f6\u51fa\u73b0\u65f6\uff0c\u54c1\u724c\u641c\u7d22\u8bcd\u7684\u6709\u673a\u70b9\u51fb\u7387\u63d0\u9ad8\u4e8617%\u3002\u7136\u540e\u6211\u4eec\u8fc7\u6ee4\u6389\u54c1\u724c\u641c\u7d22\u67e5\u8be2\u5e76\u95ee:\u201c\u5e73\u5747\u800c\u8a00\uff0c\u5728\u6240\u6709\u6570\u636e\u4e2d\uff0c\u6709\u673a\u641c\u7d22\u6216\u4ed8\u8d39\u641c\u7d22\u7684\u70b9\u51fb\u7387\u66f4\u9ad8\u5417?\u201d\u5728\u5e73\u5747\u4f4d\u7f6e\u6ca1\u6709\u8fc7\u6ee4\u5668\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u53d1\u73b0\u8c37\u6b4c\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u6bd4\u975e\u54c1\u724c\u641c\u7d22\u8bcd\u7684\u6709\u673a\u70b9\u51fb\u7387\u9ad8\u51fa\u7ea638%\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5f53\u6211\u4eec\u5bf9\u7b2c1\u9875\u7684\u6709\u673a\u6392\u540d\u5e94\u7528\u8fc7\u6ee4\u5668\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u6709\u673a\u70b9\u51fb\u7387\u6bd4\u4ed8\u8d39\u70b9\u51fb\u7387\u9ad8370%\u3002\u6b63\u5982\u6211\u4eec\u5728\u7b2c1\u70b9\u6240\u8ba8\u8bba\u7684\uff0c\u8fd9\u544a\u8bc9\u6211\u4eec\u5b9a\u4f4d\u662f\u4f60\u7684\u70b9\u51fb\u7387\u8868\u73b0\u7684\u5173\u952e\u3002<\/p>\n
\u73b0\u5728\uff0c\u6309\u7167\u6211\u4eec\u7684\u6b65\u9aa4\u8fd0\u884c\u60a8\u81ea\u5df1\u7684\u5206\u6790!Kristina Simonson\u662fWordStream\u7684\u6570\u5b57\u8425\u9500\u4e13\u5bb6\uff0c\u8d1f\u8d23\u7ba1\u7406\u6211\u4eec\u81ea\u5df1\u7684\u4ed8\u8d39\u641c\u7d22\u548c\u4ed8\u8d39\u793e\u4ea4\u8d26\u6237\u3002\u5f53\u5979\u4e0d\u5fd9\u4e8e\u9886\u5bfc\u7684\u65f6\u5019\uff0c\u5979\u559c\u6b22\u65c5\u884c\uff0c\u8dd1\u6b65\uff0c\u548c\u5192\u9669\u5728\u9547\u4e0a\u6700\u597d\u7684\u739b\u683c\u4e3d\u5854\u3002<\/p>\n
\u53c2\u89c1Kristina Simonson\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
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