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\u505a\u51c6\u5907\u4f60\u4eec\u90fd\u542c\u8bf4\u8fc7\u8fd9\u4e9b\u5047\u8bbe\u3002\u8bed\u97f3\u641c\u7d22\u662f\u65b0\u7684\u6709\u673a\u641c\u7d22\u3002\u8bed\u97f3\u641c\u7d22\u5c06\u662fSEO\u7684\u6b7b\u4ea1\u3002\u8bed\u97f3\u641c\u7d22\u4f1a\u6ca1\u6536\u4f60\u7684\u623f\u5b50\uff0c\u4f60\u7684\u8d22\u4ea7\uff0c\u8fd8\u4f1a\u628a\u4f60\u7684\u72d7\u653e\u51fa\u6765\u5728\u9644\u8fd1\u95f2\u901b\u3002\u8fd9\u4e00\u547c\u58f0\u7a7a\u524d\u9ad8\u6da8\uff0c\u4f46\u4f60\u542c\u5230\u7684\u6709\u591a\u5c11\u662f\u6709\u6570\u636e\u652f\u6301\u7684\u5462?\u5728WordStream\uff0c\u6211\u4eec\u53ea\u5173\u6ce8\u4e8b\u5b9e\u3002\u6ca1\u6709\u4ec0\u4e48\u6bd4\u51b7\u9177\u7684\u7edf\u8ba1\u6570\u636e\u66f4\u80fd\u786e\u5b9a\u8fd0\u52a8\u7684\u4e8b\u5b9e\u4e86\u3002<\/p>\n
\u8fd9\u91cc\u670933\u4e2a\u8bed\u97f3\u641c\u7d22\u7edf\u8ba1\u6570\u636e\uff0c\u5e2e\u52a9\u60a8\u4e3a\u8bed\u97f3\u641c\u7d22\u9769\u547d\u505a\u51c6\u5907\u3002<\/p>\n
\u8bed\u97f3\u641c\u7d22\u603b\u4f53\u7edf\u8ba1\u4fe1\u606f<\/p>\n
1.\u5355\u51fb\u201c\u786e\u5b9a\u201d\u3002comScore\u7684\u6570\u636e\u663e\u793a\uff0c\u52302020\u5e74\uff0c50%\u7684\u641c\u7d22\u5c06\u662f\u8bed\u97f3\u641c\u7d22\u3002(\u5982\u679c\u4f60\u4e0d\u4ee5\u8fd9\u4e2a\u6570\u636e\u4f5c\u4e3a\u5f00\u5934\uff0c\u8fd9\u751a\u81f3\u662f\u4e00\u4e2a\u5173\u4e8e\u8bed\u97f3\u641c\u7d22\u7684\u5e16\u5b50\u5417??)<\/p>\n
2\u3002Gartner\u7684\u6570\u636e\u663e\u793a\uff0c\u52302020\u5e74\uff0c\u5927\u7ea630%\u7684\u641c\u7d22\u5c06\u5728\u6ca1\u6709\u5c4f\u5e55\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u3002<\/p>\n
3\u3002\u6839\u636eOC&C\u6218\u7565\u54a8\u8be2\u516c\u53f8\u7684\u6570\u636e\uff0c2017\u5e74\uff0c\u7f8e\u56fd13%\u7684\u5bb6\u5ead\u62e5\u6709\u4e00\u53f0\u667a\u80fd\u97f3\u7bb1\u3002\u9884\u8ba1\u52302022\u5e74\uff0c\u8fd9\u4e00\u6570\u5b57\u5c06\u4e0a\u5347\u523055%\u3002<\/p>\n
4\u3002\u636eActivate\u4f30\u8ba1\uff0c\u52302020\u5e74\uff0c\u7f8e\u56fd\u5c06\u67092140\u4e07\u667a\u80fd\u97f3\u7bb1\u3002<\/p>\n
5\u3002\u6839\u636eTechnavio\u7684\u6570\u636e\uff0c\u52302019\u5e74\uff0c\u8bed\u97f3\u8bc6\u522b\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u52306.01\u4ebf\u7f8e\u5143\u3002<\/p>\n
6\u3002\u6839\u636e\u7231\u8fea\u751f\u7814\u7a76\u516c\u53f8(Edison Research)\u548c\u7f8e\u56fd\u56fd\u5bb6\u516c\u5171\u7535\u53f0(NPR)\u7684\u6570\u636e\uff0c\u516d\u5206\u4e4b\u4e00\u7684\u7f8e\u56fd\u4eba(16%)\u62e5\u6709\u58f0\u63a7\u667a\u80fd\u97f3\u7bb1\u3002<\/p>\n
7\u3002\u6839\u636eAlpine.AI\u7684\u6570\u636e\uff0c\u622a\u81f32018\u5e741\u6708\uff0c\u6bcf\u6708\u7ea6\u670910\u4ebf\u6b21\u8bed\u97f3\u641c\u7d22\u3002<\/p>\n
\u8bed\u97f3\u641c\u7d22\u4f7f\u7528\u60c5\u51b5\u7edf\u8ba1<\/p>\n
1.\u5355\u51fb\u201c\u786e\u5b9a\u201d\u300252%\u7684\u4eba\u628a\u58f0\u63a7\u626c\u58f0\u5668\u653e\u5728\u5ba2\u5385\uff0c25%\u7684\u4eba\u628a\u58f0\u63a7\u626c\u58f0\u5668\u653e\u5728\u5367\u5ba4\uff0c22%\u7684\u4eba\u628a\u58f0\u63a7\u626c\u58f0\u5668\u653e\u5728\u53a8\u623f\u3002<\/p>\n
2\u3002emarketer\u7684\u6570\u636e\u663e\u793a\uff0c2017\u5e74\uff0c3560\u4e07\u7f8e\u56fd\u4eba\u6bcf\u6708\u81f3\u5c11\u4f7f\u7528\u4e00\u6b21\u58f0\u63a7\u52a9\u624b\u8bbe\u5907\uff0c\u540c\u6bd4\u589e\u957f128.9%\u3002<\/p>\n
3\u3002\u6839\u636eCTA\u7684\u6570\u636e\uff0c\u57282017\u5e74\u7684\u5047\u65e5\u8d2d\u7269\u5b63\u4e2d\uff0c\u56db\u5206\u4e4b\u4e00\u7684\u8d2d\u7269\u8005\u4f7f\u7528\u8bed\u97f3\u52a9\u624b\u3002<\/p>\n
4\u3002\u636e\u8c37\u6b4c\u62a5\u9053\uff0c72%\u62e5\u6709\u58f0\u63a7\u626c\u58f0\u5668\u7684\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u7684\u8bbe\u5907\u662f\u65e5\u5e38\u751f\u6d3b\u7684\u4e00\u90e8\u5206\u3002<\/p>\n
5\u3002\u6839\u636e\u641c\u7d22\u5f15\u64ce\u89c2\u5bdf(Search Engine Watch)\u7684\u6570\u636e\uff0c\u624b\u673a\u8bed\u97f3\u76f8\u5173\u641c\u7d22\u7684\u672c\u5730\u641c\u7d22\u53ef\u80fd\u6027\u662f\u6587\u672c\u76f8\u5173\u641c\u7d22\u76843\u500d\u3002<\/p>\n
6\u3002\u6839\u636egeommarket.com\u7684\u6570\u636e\uff0c65%\u62e5\u6709\u4e9a\u9a6c\u900aEcho\u6216\u8c37\u6b4cHome\u7684\u4eba\u65e0\u6cd5\u60f3\u8c61\u56de\u5230\u6ca1\u6709\u667a\u80fd\u97f3\u7bb1\u7684\u65e5\u5b50\u3002<\/p>\n
7\u3002\u636e\u8c37\u6b4c\u62a5\u9053\uff0c41%\u62e5\u6709\u58f0\u63a7\u626c\u58f0\u5668\u7684\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u611f\u89c9\u5c31\u50cf\u5728\u548c\u670b\u53cb\u6216\u53e6\u4e00\u4e2a\u4eba\u8bf4\u8bdd\u3002<\/p>\n
\u8bed\u97f3\u641c\u7d22\u4eba\u53e3\u7edf\u8ba1<\/p>\n
\u6839\u636eeMarketer\u7684\u6570\u636e\uff0c35.8%\u7684\u5343\u79a7\u4e00\u4ee3\u6bcf\u6708\u81f3\u5c11\u4f7f\u7528\u4e00\u6b21\u8bed\u97f3\u6570\u5b57\u52a9\u624b;\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u8fd9\u4e00\u6bd4\u4f8b\u4ec5\u4e3a10.1%\u3002<\/p>\n
2\u3002eMarketer\u7684\u6570\u636e\u663e\u793a\uff0c\u52302019\u5e74\uff0c\u4f7f\u7528\u8bed\u97f3\u6570\u5b57\u52a9\u624b\u7684\u5343\u79a7\u4e00\u4ee3\u4eba\u6570\u5c06\u6500\u5347\u81f339.3%\u3002<\/p>\n
3\u3002\u6839\u636eLocation World\u7684\u6570\u636e\uff0c\u4e94\u5206\u4e4b\u4e8c\u7684\u6210\u5e74\u4eba\u6bcf\u5929\u4f7f\u7528\u4e00\u6b21\u8bed\u97f3\u641c\u7d22\u3002<\/p>\n
4\u3002\u6839\u636e\u5168\u7403\u7f51\u7edc\u6307\u6570\uff0c\u5927\u7ea6\u4e94\u5206\u4e4b\u4e00\u7684\u6210\u5e74\u4eba\u6bcf\u6708\u81f3\u5c11\u4f7f\u7528\u4e00\u6b21\u79fb\u52a8\u8bed\u97f3\u641c\u7d22\u3002<\/p>\n
5\u3002\u6839\u636e\u5168\u7403\u7f51\u7edc\u6307\u6570\uff0c\u572816-24\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c25%\u7684\u4eba\u4f7f\u7528\u624b\u673a\u8bed\u97f3\u641c\u7d22\u3002<\/p>\n
6\u3002Walker Sands\u7684\u6570\u636e\u663e\u793a\uff0c26-35\u5c81\u7684\u4e2a\u4eba\u5728\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u6240\u6709\u8005\u4e2d\u6240\u5360\u6bd4\u4f8b\u6700\u9ad8\u3002<\/p>\n
\u8bed\u97f3\u641c\u7d22\u8bbe\u5907\u7edf\u8ba1<\/p>\n
1.\u5355\u51fb\u201c\u786e\u5b9a\u201d\u3002\u6839\u636eeMarketer\u7684\u6570\u636e\uff0c\u57282017\u5e74\uff0c\u6bcf\u6708\u81f3\u5c11\u4f7f\u7528\u4e00\u6b21\u8bed\u97f3\u626c\u58f0\u5668\u7684\u7f8e\u56fd\u4eba\u4e2d\uff0c\u670970.6%\u7684\u4eba\u4f7f\u7528\u4e9a\u9a6c\u900aEcho\u300223.8%\u7684\u4eba\u4f7f\u7528\u8c37\u6b4cHome\u3002<\/p>\n
2\u3002\u6839\u636e\u5fae\u8f6f\u7684Purna Virji\u7684\u6570\u636e\uff0c\u8bed\u97f3\u641c\u7d22\u5360Windows 10\u4efb\u52a1\u680f\u641c\u7d22\u768425%\u3002<\/p>\n
3\u3002\u636e\u79d1\u6280\u535a\u5ba2Techcrunch\u62a5\u9053\uff0cEcho Dot\u662f2018\u5e74\u8282\u65e5\u5b63\u4e9a\u9a6c\u900a\u4e0a\u6700\u7545\u9500\u7684\u4ea7\u54c1\u3002<\/p>\n
4\u3002Strategy Analytics\u7684\u6570\u636e\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u5728\u6240\u6709\u6b63\u5728\u4f7f\u7528\u7684\u667a\u80fd\u97f3\u7bb1\u4e2d\u5360\u636e94%\u7684\u4efd\u989d\u3002<\/p>\n
5\u3002\u8c37\u6b4c\u52a9\u624b\u73b0\u5728\u53ef\u4ee5\u5728\u8d85\u8fc74\u4ebf\u7684\u8bbe\u5907\u4e0a\u4f7f\u7528\uff0c\u6bcf\u4e2a\u8c37\u6b4c\u3002<\/p>\n
6\u3002\u6839\u636egeommarket.com\u7684\u6570\u636e\uff0c82%\u7684\u4e9a\u9a6c\u900aEcho\u667a\u80fd\u97f3\u7bb1\u7528\u6237\u8ba2\u9605\u4e86\u4e9a\u9a6c\u900aPrime\u3002<\/p>\n
7\u3002\u867d\u7136\u82f9\u679c\u7684HomePod\u53ef\u4ee5\u7406\u89e399.4%\u7684\u6240\u6709\u67e5\u8be2\uff0c\u4f46\u5b83\u53ea\u56de\u7b54\u4e8652\u4e2aLoup Ventures\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u8fd9\u65b9\u9762\uff0c\u5b83\u7684\u6b63\u786e\u7387\u4e3a0.3%\uff0c\u6392\u5728\u4e9a\u9a6c\u900aEcho(64%)\u3001\u8c37\u6b4cHome(81%)\u548c\u54c8\u66fcKardon Invoke(57%)\u4e4b\u540e\u3002<\/p>\n
\u8bed\u97f3\u5546\u52a1\u7edf\u8ba1\u4fe1\u606f<\/p>\n
1\u3002OC&C\u6218\u7565\u54a8\u8be2\u516c\u53f8\u7684\u6570\u636e\u663e\u793a\uff0c\u53bb\u5e74\u8bed\u97f3\u5546\u52a1\u9500\u552e\u989d\u8fbe\u523018\u4ebf\u7f8e\u5143\u3002\u9884\u8ba1\u52302022\u5e74\u5c06\u8fbe\u5230400\u4ebf\u7f8e\u5143\u3002<\/p>\n
2\u3002\u6839\u636e\u7231\u8fea\u751f\u7814\u7a76\u516c\u53f8(Edison Research)\u7684\u6570\u636e\uff0c22%\u7684\u7f8e\u56fd\u667a\u80fd\u97f3\u7bb1\u7528\u6237\u66fe\u7528\u4ed6\u4eec\u7684\u8bbe\u5907\u8d2d\u4e70\u8fc7\u4e1c\u897f\u3002<\/p>\n
3\u30025%\u7684\u6d88\u8d39\u8005\u4f7f\u7528\u8bed\u97f3\u8d2d\u7269\uff0c\u4f46\u6839\u636eMoffettNathanson\u7684\u6570\u636e\uff0c\u52302022\u5e74\u8fd9\u4e00\u6570\u5b57\u53ef\u80fd\u4f1a\u8fbe\u523050%\u3002<\/p>\n
4\u3002OC&C\u6218\u7565\u54a8\u8be2\u516c\u53f8\u7684\u6570\u636e\u663e\u793a\uff0c2017\u5e74\uff0c\u6742\u8d27\u5e97\u8d2d\u7269\u5360\u8bed\u97f3\u8d2d\u7269\u768420%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u670d\u88c5\u8d2d\u7269\u4ec5\u53608%\u3002<\/p>\n
5\u3002\u636e\u8c37\u6b4c\u7edf\u8ba1\uff0c52%\u7684\u58f0\u63a7\u97f3\u7bb1\u7528\u6237\u5e0c\u671b\u63a5\u6536\u54c1\u724c\u7684\u4ea4\u6613\u3001\u9500\u552e\u548c\u4fc3\u9500\u4fe1\u606f\u300239%\u7684\u7528\u6237\u5e0c\u671b\u63a5\u6536\u67e5\u627e\u5546\u4e1a\u4fe1\u606f\u7684\u9009\u9879\u3002<\/p>\n
6\u3002Walker Sands\u7684\u6570\u636e\u663e\u793a\uff0c\u4e94\u5206\u4e4b\u4e00(19%)\u7684\u6d88\u8d39\u8005\u5df2\u7ecf\u901a\u8fc7\u4e9a\u9a6c\u900aEcho\u6216\u5176\u4ed6\u6570\u5b57\u5bb6\u5ead\u52a9\u624b\u8fdb\u884c\u4e86\u8bed\u97f3\u8d2d\u7269\uff0c\u53e6\u6709\u4e09\u5206\u4e4b\u4e00(33%)\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u660e\u5e74\u8fd9\u6837\u505a\u3002<\/p>\n
\u4e07\u5c81la revoluci\u00f3n!\u4f60\u77e5\u9053\u4ed6\u4eec\u600e\u4e48\u8bf4\u7684\uff0c\u8981\u4e48\u9002\u5e94\uff0c\u8981\u4e48\u6b7b!\u5728\u8fc7\u53bb\u7684\u4e24\u4e09\u5e74\u91cc\uff0c\u8bed\u97f3\u641c\u7d22\u70ed\u6f6e\u5df2\u7ecf\u6709\u4e86\u81ea\u5df1\u7684\u751f\u547d\u529b\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u7edf\u8ba1\u6570\u636e\u8fd8\u662f\u8bf4\u660e\u4e86\u95ee\u9898\u3002\u6211\u4eec\u6b63\u8fc5\u901f\u5730\u63a5\u8fd12020\u5e74\u2014\u2014comScore\u9884\u6d4b\u8fd9\u4e00\u5e74\u8bed\u97f3\u641c\u7d22\u7684\u666e\u53ca\u7387\u5c06\u8fbe\u523050%\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6574\u4e2a\u884c\u4e1a\u4f3c\u4e4e\u9884\u6d4b2020\u5e74\u662f\u8bed\u97f3\u641c\u7d22\u771f\u6b63\u7206\u53d1\u7684\u4e00\u5e74\u3002\u4f7f\u7528\u8fd933\u4e2a\u7edf\u8ba1\u6570\u636e\uff0c\u5f00\u59cb\u53ef\u89c6\u5316\u4f60\u7684\u54c1\u724c\u5982\u4f55\u5229\u7528\u8fd9\u79cd\u65e0\u5904\u4e0d\u5728\u7684\u8d8b\u52bf\u3002<\/p>\n
\u60f3\u8981\u66f4\u591a\u7684\u5e02\u573a\u6570\u636e?Gordon Donnelly\u662f\u4e00\u540dSEO\u7edd\u5730\uff0c\u4ed6\u81ea\u8c6a\u5730\u5728WordStream\u78e8\u7ec3\u4e865\u5e74\u4ee5\u4e0a\u7684\u6280\u80fd\u3002\u5982\u4eca\uff0c\u4f60\u53ef\u4ee5\u5728\u51b0\u7403\u573a\u3001\u5c71\u4e0a\u6216\u6ce2\u58eb\u987f\u7684\u5bb6\u4e2d\u627e\u5230\u4ed6\uff0c\u4ed6\u6b63\u5728\u6253\u9020Triple Whale\u7684\u4e16\u754c\u7ea7\u7535\u5b50\u5546\u52a1\u5206\u6790\u5e73\u53f0\u3002\u53c2\u89c1Gordon Donnelly\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
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