\u5728\u4ed8\u8d39\u641c\u7d22\u7684\u4e16\u754c\u91cc\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u6d4b\u8bd5\u6765\u5b66\u4e60\u3002\u4f60\u6d4b\u8bd5\u4f60\u7684cta\uff0c\u4f60\u7684\u5e7f\u544a\u6587\u6848\uff0c\u4f60\u7684\u56fe\u7247\u3002\u4f60\u6d4b\u8bd5\u4f60\u7684\u6807\u9898\uff0c\u4f60\u7684\u4f4d\u7f6e\uff0c\u4f60\u7684\u5173\u952e\u8bcd\u3002\u901a\u8fc7\u6240\u6709\u8fd9\u4e9b\u6d4b\u8bd5\uff0c\u5f88\u5bb9\u6613\u611f\u5230\u75b2\u60eb\uff0c\u5e76\u8ba4\u4e3a\u60a8\u5df2\u7ecf\u5c1d\u8bd5\u4e86\u6240\u6709\u6539\u8fdb\u6027\u80fd\u548c\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u65b9\u6cd5\u3002\u522b\u62c5\u5fc3\uff0c\u4f60\u8fd8\u6ca1\u6709\u3002\u65e0\u8bba\u4f60\u662f\u4e00\u4e2a\u8bd5\u56fe\u53d1\u5c55\u4f60\u7684\u4e1a\u52a1\u7684\u4f01\u4e1a\u4e3b\uff0c\u4e00\u4e2a\u5bfb\u627e\u65b0\u7b56\u7565\u7684\u5ba2\u6237\u7ecf\u7406\uff0c\u8fd8\u662f\u4e00\u4e2a\u63a2\u7d22\u5f3a\u5927\u8425\u9500\u6280\u5de7\u7684PPC\u4e13\u5bb6\uff0c\u8fd96\u4e2a\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u4f18\u5316\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684PPC\u8f6c\u5316\u7387\u3002<\/p>\n
1\u3002\u5f53\u4f60\u8eab\u5904\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u65f6\uff0c\u54c1\u724c\u8425\u9500\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u5982\u679c\u4f60\u4e0d\u662f\u5728\u7ade\u62cd\u81ea\u5df1\u7684\u540d\u5b57\uff0c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5c31\u6709\u53ef\u80fd\u5728\u7ade\u62cd\u3002\u54c1\u724c\u6d3b\u52a8\u5c06\u5e2e\u52a9\u4f60\u4fdd\u62a4\u81ea\u5df1\u7684\u54c1\u724c\u4e0d\u53d7\u7ade\u4e89\u5bf9\u624b\u7684\u5f71\u54cd\uff0c\u963b\u6b62\u4ed6\u4eec\u83b7\u5f97\u4f60\u7684\u70b9\u51fb\u91cf\u3001\u5370\u8c61\u548c\u8f6c\u5316\u7387!\u90a3\u4e48\u6211\u4eec\u5982\u4f55\u5f00\u59cb\u5462?\u4e0b\u9762\u662f\u6765\u81ea\u6211\u4eec\u7684\u4e00\u4e2a\u5ba2\u6237\u7684\u4f8b\u5b50\u3002\u9996\u5148\uff0c\u6211\u4eec\u67e5\u770b\u4e86\u6211\u4eec\u7684\u641c\u7d22\u8bcd\u62a5\u544a\uff0c\u53d1\u73b0\u4e86\u4e00\u4e2a\u641c\u7d22\u8d8b\u52bf\uff0c\u5176\u4e2d\u5305\u62ec\u6211\u4eec\u5ba2\u6237\u7684\u54c1\u724c\u540d\u79f0\u3002\u6211\u4eec\u641c\u7d22\u4e86\u54c1\u724c\u672f\u8bed\uff0c\u6ca1\u6709\u627e\u5230\u6211\u4eec\u5ba2\u6237\u7684\u5e7f\u544a;\u76f8\u53cd\uff0c\u4ed6\u4eec\u7684\u4e09\u4e2a\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u7684\u5e7f\u544a\u5360\u636e\u4e86\u524d\u4e09\u4f4d\u3002\u4e0b\u4e00\u6b65\u662f\u6211\u4eec\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u7684\u5730\u65b9\u3002\u6211\u4eec\u9488\u5bf9\u6211\u4eec\u7684\u54c1\u724c\u5173\u952e\u8bcd\u521b\u5efa\u4e86\u4e00\u4e2a\u54c1\u724c\u6d3b\u52a8\uff0c\u5176\u4e2d\u5305\u62ec\u4eba\u4eec\u5728\u641c\u7d22\u8be5\u516c\u53f8\u65f6\u4f1a\u67e5\u627e\u7684\u4e3b\u8981\u670d\u52a1\u6216\u4ea7\u54c1\u3002\u54c1\u724c\u6d3b\u52a8\u63d0\u9ad8\u4e86\u6211\u4eec\u7684\u66dd\u5149\u5ea6\u3001\u70b9\u51fb\u7387\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\u3002<\/p>\n
\u5728\u4e09\u4e2a\u6708\u7684\u65f6\u95f4\u5185\uff0c\u54c1\u724c\u6d3b\u52a8\u5c06\u6574\u4f53\u8f6c\u5316\u7387\u63d0\u9ad8\u4e8610%\uff0c\u8fbe\u523027\u6b21\u8f6c\u6362!\u67e5\u770b\u4e0b\u9762\u7684Auction Insights\uff0c\u6211\u4eec\u53d1\u73b0\u5728\u6211\u4eec\u4e3a\u5ba2\u6237\u521b\u5efa\u4e00\u4e2a\u54c1\u724c\u6d3b\u52a8\u4e4b\u524d\uff0c\u7ade\u4e89\u5bf9\u624b\u62e5\u6709100%\u7684\u54c1\u724c\u6d41\u91cf\u3002\u867d\u7136\u4eba\u4eec\u5728\u5bfb\u627e\u4f60\u7684\u7279\u5b9a\u54c1\u724c\uff0c\u4f46\u5982\u679c\u4f60\u4e0d\u662f\u4ed8\u8d39\u641c\u7d22\u4e2d\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\uff0c\u4f60\u5c31\u7ed9\u4e86\u7528\u6237\u4e00\u4e2a\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u673a\u4f1a\u3002\u8fd9\u53ef\u80fd\u8db3\u4ee5\u8ba9\u4ed6\u4eec\u53bb\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u800c\u4e0d\u662f\u6eda\u52a8\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762(SERP)\u5bfb\u627e\u4f60\u7684\u7f51\u7ad9\u3002\u4e13\u4e1a\u63d0\u793a:\u6392\u9664\u8f6c\u5316\u5668\uff0c\u8fd9\u6837\u4f60\u5c31\u4e0d\u4f1a\u7784\u51c6\u90a3\u4e9b\u60f3\u8981\u7b2c\u4e8c\u6b21\u8d2d\u4e70\u7684\u540c\u4e00\u7fa4\u4eba\u3002<\/p>\n
2\u3002\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u5efa\u7acb\u4e86\u4e00\u4e2a\u54c1\u724c\u6d3b\u52a8\uff0c\u6211\u4eec\u6b63\u5728\u5bfb\u627e\u4e0b\u4e00\u4e2a\u4f18\u5316\u8f6c\u5316\u7387\u7684\u673a\u4f1a\u3002\u662f\u65f6\u5019\u505a\u51fa\u5f71\u54cd\u4e86\u3002\u5728\u8fd9\u4e2a\u65f6\u95f4\u66f4\u77ed\u3001\u6ce8\u610f\u529b\u66f4\u5206\u6563\u7684\u65b0\u65f6\u4ee3\uff0c\u7528\u6237\u6b63\u5728\u5bfb\u627e\u4e00\u79cd\u4e00\u76ee\u4e86\u7136\u7684\u76f4\u63a5\u641c\u7d22\u89e3\u51b3\u65b9\u6848\u3002\u5982\u679c\u4f60\u6ca1\u6709\u63d0\u4f9b\u7ed9\u4ed6\u4eec\uff0c\u4ed6\u4eec\u8981\u4e48\u6d4f\u89c8\u4f60\u7684\u5e7f\u544a\uff0c\u8981\u4e48\u641c\u7d22\u65b0\u7684\u67e5\u8be2\u3002<\/p>\n
\u4e0d\u5bd2\u800c\u6817\u3002\u6709\u4e86\u54c1\u724c\u5e7f\u544a\uff0c\u6211\u4eec\u77e5\u9053\u7528\u6237\u4f1a\u641c\u7d22\u4f60\u7684\u54c1\u724c\uff0c\u6240\u4ee5\u4e3a\u4ec0\u4e48\u4e0d\u76f4\u63a5\u628a\u5b83\u653e\u5728\u6807\u9898\u680f\u7684\u7b2c\u4e00\u9875\u5462?\u6211\u4eec\u6d4b\u8bd5\u4e86\u7b2c\u4e00\u4e2a\u6807\u9898\u548c\u7b2c\u4e8c\u4e2a\u6807\u9898\u4e2d\u7684\u54c1\u724c\u540d\u79f0\uff0c\u770b\u770b\u8fd9\u4f1a\u4ea7\u751f\u591a\u5927\u7684\u4e0d\u540c\u3002<\/p>\n
\u5728H1\u7684\u54c1\u724c:<\/p>\n
\u5728H2\u7684\u54c1\u724c:<\/p>\n
\u7ed3\u679c\u663e\u793a\uff0c\u5728H1\u7684\u54c1\u724c\u540d\u79f0\u7684\u8f6c\u5316\u7387\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u5cf0\u503c!\u4e0e\u54c1\u724cH2\u76f8\u6bd4\uff0c\u54c1\u724cH1\u7684\u8f6c\u5316\u7387\u51e0\u4e4e\u63d0\u9ad8\u4e869%\u3002\u8fd9\u4e2a\u6d4b\u8bd5\u663e\u793a\u4e86\u7b2c\u4e00\u4e2a\u6807\u9898\u7684\u5f71\u54cd\u3002\u5229\u7528\u4eba\u4eec\u641c\u7d22\u4f60\u7684\u54c1\u724c\u800c\u4e0d\u662f\u522b\u4eba\u7684\u8fd9\u4e00\u4e8b\u5b9e!<\/p>\n
3\u3002<\/p>\n
\u641c\u7d22\u5370\u8c61\u5206\u4eab\u662f\u53e6\u4e00\u79cd\u63d0\u9ad8\u5e73\u5747\u8f6c\u5316\u7387\u7684\u6709\u6548\u800c\u7b80\u5355\u7684\u65b9\u6cd5\u3002\u8fd9\u4e2a\u6307\u6807\u663e\u793a\u7684\u662f\u4f60\u7684\u6d3b\u52a8(\u6216\u5e7f\u544a\u7ec4\u6216\u5173\u952e\u5b57)\u6240\u83b7\u5f97\u7684\u5370\u8c61\u767e\u5206\u6bd4\uff0c\u4e0e\u5b83\u7b26\u5408\u6761\u4ef6\u7684\u5370\u8c61\u6570\u91cf\u8fdb\u884c\u6bd4\u8f83\u3002\u5982\u679c\u4f60\u7684\u6d3b\u52a8\u8f6c\u5316\u7387\u5f88\u9ad8\uff0c\u4f46\u5370\u8c61\u5206\u4eab\u6bd4\u4f8b\u5f88\u4f4e\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u4e00\u4e2a\u9690\u85cf\u7684\u65b9\u6cd5ld\u3002\u4f60\u9700\u8981\u6dfb\u52a0\u66f4\u591a\u9884\u7b97\u53bb\u589e\u52a0\u5370\u8c61\u4efd\u989d\u5e76\u8ba9\u4f60\u7684\u5e7f\u544a\u66f4\u9891\u7e41\u5730\u51fa\u73b0\u3002\u4ee5\u524d\uff0c\u6211\u4eec\u77e5\u9053\u8fd9\u662f\u6211\u4eec\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u6d3b\u52a8\uff0c\u4f46\u6211\u4eec\u7684\u641c\u7d22\u5370\u8c61\u4efd\u989d\u6b63\u5728\u4e0b\u964d\uff0c\u6211\u4eec\u9700\u8981\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u3002\u6211\u4eec\u4e3a\u7531\u4e8e\u641c\u7d22\u5370\u8c61\u4efd\u989d\u800c\u5931\u53bb\u80fd\u89c1\u5ea6\u548c\u8f6c\u5316\u7387\u7684\u6d3b\u52a8\u589e\u52a0\u4e86\u66f4\u591a\u9884\u7b97\u3002<\/p>\n
\u5728\u4e24\u5468\u5185\uff0c\u6211\u4eec\u7684\u8f6c\u5316\u7387\u7ffb\u4e86\u4e09\u500d\uff0c\u6d3b\u52a8\u7684\u641c\u7d22\u5370\u8c61\u4efd\u989d\u4e5f\u589e\u957f\u4e86\u3002<\/p>\n
# GetThatSearchImpressionShare<\/p>\n<\/p>\n
4\u3002\u767b\u9646\u9875\u9762CRO\u662f\u6211\u6700\u559c\u6b22\u7684PPC\u65b9\u9762\u4e4b\u4e00\u3002<\/p>\n
\u6ca1\u6709\u5fc5\u8981\u8fd9\u6837\u505a\u7684\u201c\u6b63\u786e\u65b9\u6cd5\u201d\u3002\u6d4b\u8bd5\u7684\u6210\u529f\u4e0e\u5426\u56e0\u60c5\u51b5\u800c\u5f02\uff0c\u53ea\u6709\u4eb2\u81ea\u6d4b\u8bd5\u624d\u80fd\u77e5\u9053\u3002\u5bf9\u4e8e\u6211\u4eec\u7684\u5ba2\u6237\u7aef\u767b\u5f55\u9875\u9762\uff0c\u6211\u4eec\u6709\u4e24\u4e2aCTA\u6309\u94ae\u3002\u4e00\u4e2a\u662f\u89c6\u9891\u64ad\u653e\u6309\u94ae\uff0c\u53e6\u4e00\u4e2a\u662f\u771f\u6b63\u7684CTA\u6309\u94ae\u3002\u5728\u767b\u9646\u9875\u9762\u4e0a\u8bbe\u7f6e\u4e24\u4e2a\u6309\u94ae\u53ef\u80fd\u4f1a\u8ba9\u7528\u6237\u611f\u5230\u56f0\u60d1\uff0c\u4ed6\u4eec\u53ef\u80fd\u4e0d\u77e5\u9053\u70b9\u51fb\u54ea\u4e2a\u6309\u94ae\u3002\u56e0\u4e3a\u8f6c\u5316\u7387\u5f88\u4f4e\uff0c\u53ea\u67092.70%\uff0c\u6240\u4ee5\u6211\u4eec\u60f3\u8981\u6d4b\u8bd5\u6211\u4eec\u7684\u6309\u94ae\u7406\u8bba\u3002\u5728\u65b0\u7684\u53d8\u79cd\u767b\u9646\u9875\u9762\u4e0a\uff0c\u6211\u4eec\u589e\u52a0\u4e86\u66f4\u591a\u7684\u793e\u4f1a\u8bc1\u660e\uff0c\u5e76\u51cf\u5c11\u4e86\u201c\u89c2\u770b\u6982\u8ff0\u201d\u6309\u94ae\u7684\u5927\u5c0f\uff0c\u8fd9\u6837\u5b83\u5c31\u4e0d\u4f1a\u90a3\u4e48\u5206\u6563\u6ce8\u610f\u529b\u3002<\/p>\n
\u53d8\u79cdW\uff0c\u539f\u59cb\u767b\u9646\u9875\u9762\u3002<\/p>\n
\u53d8\u79cdU\uff0c\u65b0\u7684\u53d8\u79cd\u767b\u9646\u9875\u3002<\/p>\n
\u5728\u4e00\u5468\u5185\uff0c\u5e26\u6709\u66f4\u5c0f\u89c6\u9891\u64ad\u653e\u6309\u94ae\u5e76\u6dfb\u52a0\u5956\u5956\u5f0f\u7684\u65b0\u7248\u672c\u7684\u8f6c\u5316\u7387\u4e3a9.32%\uff0c\u800c\u6700\u521d\u7248\u672c\u7684\u8f6c\u5316\u7387\u4e3a2.70%\u3002\u4e0b\u6b21\u5f53\u60a8\u60f3\u8981\u6d4b\u8bd5\u4e00\u4e2a\u5c0f\u7684\u66f4\u6539\uff0c\u4f46\u4e0d\u786e\u5b9a\u5b83\u662f\u5426\u4f1a\u4ea7\u751f\u4efb\u4f55\u4e0d\u540c\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u8fd9\u4e2a\u6d4b\u8bd5\u3002\u5c0f\u7684\u6539\u53d8\u4ecd\u7136\u53ef\u4ee5\u4ea7\u751f\u5de8\u5927\u7684\u6548\u679c!<\/p>\n
5\u3002\u76ee\u6807\u5e02\u573a\u5185\u53d7\u4f17<\/p>\n
\u5e02\u573a\u5185\u53d7\u4f17\u662f\u6307\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u8868\u793a\u8fc7\u5174\u8da3\u3001\u7814\u7a76\u8fc7\u6216\u8003\u8651\u8fc7\u8d2d\u4e70\u7684\u7ec6\u5206\u53d7\u4f17\u3002\u8fd9\u4e9b\u6bb5\u5bf9\u4efb\u4f55\u5e10\u6237\u90fd\u662f\u5f88\u597d\u7684\u8865\u5145\u3002<\/p>\n
\u4e3a\u4ec0\u4e48?<\/p>\n
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