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\u5973\u670b\u53cbCollectivE\u662f\u4e00\u5bb6\u8fd0\u52a8\u4f11\u95f2\u670d\u88c5\u7535\u5546\u516c\u53f8\uff0c\u5b83\u9700\u8981\u505a\u4e00\u4e9b\u4e8b\u60c5\uff0c\u8ba9\u81ea\u5df1\u4ece\u4eba\u7fa4\u4e2d\u8131\u9896\u800c\u51fa\u3002\u8be5\u516c\u53f8\u9700\u8981\u8fc5\u901f\u83b7\u5f97\u5438\u5f15\u529b\uff0c\u4e0e\u9732\u9732\u67e0\u6aac(Lululemon)\u3001\u963f\u8fea\u8fbe\u65af(Adidas)\u548c\u8010\u514b(Nike)\u7b49\u5927\u724c\u7ade\u4e89\u3002\u4e3a\u4e86\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u8fd9\u5bb6\u516c\u53f8\u9996\u5148\u521b\u9020\u4e86\u4e00\u79cd\u4e86\u4e0d\u8d77\u7684\u4ea7\u54c1:\u4ed6\u4eec\u7684\u6253\u5e95\u88e4\u548c\u7d27\u8eab\u8863\u5b8c\u5168\u662f\u5728\u516c\u5e73\u8d38\u6613\u7684\u524d\u63d0\u4e0b\u7531\u56de\u6536\u7684\u5851\u6599\u996e\u6599\u74f6\u5236\u6210\u7684\u3002\u63a5\u4e0b\u6765\uff0cGirlfriend Collective\u9700\u8981\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u77e5\u9053\u81ea\u5df1\u7684\u540d\u5b57\u3002\u8be5\u516c\u53f8\u4e0d\u613f\u50cf\u7ade\u4e89\u5bf9\u624b\u90a3\u6837\u5728\u4f20\u7edf\u8425\u9500\u4e0a\u82b1\u94b1\u3002\u6240\u4ee5\u4ed6\u4eec\u51b3\u5b9a\u628a\u8425\u9500\u9884\u7b97\u82b1\u5728\u514d\u8d39\u53d1\u653e\u4ef7\u503c80\u7f8e\u5143\u7684\u6253\u5e95\u88e4\u4e0a\u3002\u6b63\u5982\u8054\u5408\u521b\u59cb\u4eba\u827e\u5c14\u00b7\u4e01\u6240\u8bf4:\u201c\u4ece\u4e00\u4e2a\u4f60\u4ece\u672a\u542c\u8bf4\u8fc7\u7684\u54c1\u724c\u90a3\u91cc\u82b1100\u7f8e\u5143\u4e70\u4e00\u6761\u6253\u5e95\u88e4\uff0c\u8fd9\u6709\u70b9\u5413\u4eba\u3002\u6211\u4eec\u5e0c\u671b\u4eba\u4eec\u4fe1\u4efb\u6211\u4eec\uff0c\u901a\u8fc7\u7ed9\u4ed6\u4eec\u4ea7\u54c1\uff0c\u6211\u4eec\u77e5\u9053\u4ed6\u4eec\u4f1a\u4fe1\u4efb\u6211\u4eec\u2014\u2014\u8fd9\u5c31\u662f\u6211\u4eec\u5bf9\u6211\u4eec\u6240\u505a\u7684\u4e8b\u60c5\u7684\u4fe1\u4efb\u7a0b\u5ea6\u3002Ellie\u548c\u5979\u7684\u4e08\u592b\u517c\u8054\u5408\u521b\u59cb\u4ebaQuang Dinh\u90fd\u76f8\u4fe1\uff0c\u4efb\u4f55\u8bd5\u7a7f\u4ed6\u4eec\u6253\u5e95\u88e4\u7684\u4eba\u90fd\u4f1a\u559c\u6b22\u3002\u901a\u8fc7\u4f20\u7edf\u65b9\u5f0f\u83b7\u53d6\u5ba2\u6237\u7684\u6210\u672c\u4e0e\u6b64\u7c7b\u4f3c\uff0c\u8fd9\u79cd\u7b56\u7565\u6d88\u9664\u4e86\u8d2d\u4e70\u672a\u77e5\u54c1\u724c\u7684\u969c\u788d\u3002\u5728\u4ed6\u4eec\u63a8\u51fa\u524d\u7684\u7f51\u7ad9\u4e0a\uff0c\u987e\u5ba2\u4eec\u63a5\u53d7\u4e86\u5173\u4e8e\u201c\u5973\u670b\u53cb\u201d\u5728\u6253\u5e95\u88e4\u4e2d\u4f7f\u7528\u5851\u6599\u74f6\u7684\u6559\u80b2\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u516c\u5e73\u8d38\u6613\u7684\u627f\u8bfa\u3002\u8fd9\u544a\u8bc9\u987e\u5ba2\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u5f97\u5230\u4e86\u4e00\u6761\u514d\u8d39\u7684\u6253\u5e95\u88e4\uff0c\u800c\u4e14\u6253\u5e95\u88e4\u662f\u73af\u4fdd\u7684\uff0c\u6240\u4ee5\u4ed6\u4eec\u662f\u5728\u652f\u6301\u4e00\u9879\u5f88\u597d\u7684\u4e8b\u4e1a\u3002\u8fd9\u7b26\u5408Jonah Berger\u7684\u60c5\u611f\u539f\u5219\uff0c\u5373\u6211\u4eec\u60f3\u8981\u5206\u4eab\u6211\u4eec\u5f3a\u70c8\u611f\u53d7\u7684\u4e8b\u7269\u3002\u770b\u5230\u8fd9\u4e2a\u7684\u4eba\u4f1a\u544a\u8bc9\u4ed6\u4eec\u6240\u6709\u7684\u670b\u53cb\uff0c\u4ed6\u4eec\u53ef\u4ee5\u514d\u8d39\u5f97\u5230\u8fd9\u6761\u652f\u6301\u73af\u5883\u548c\u793e\u4f1a\u4e8b\u4e1a\u7684\u6253\u5e95\u88e4\u3002\u8fd9\u521b\u9020\u4e86\u4e00\u4e2a\u53cc\u8d62\u7684\u5c40\u9762\uff0c\u6700\u7ec8\u4f7f\u8fd9\u4e2a\u6545\u4e8b\u53d8\u5f97\u975e\u5e38\u6709\u5438\u5f15\u529b\u3002\u8fd9\u4e2a\u4f18\u60e0\u53ea\u6709\u51e0\u4e2a\u6708\u7684\u6709\u6548\u671f\uff0c\u8fd9\u589e\u52a0\u4e86\u4e00\u4e2a\u989d\u5916\u7684\u63a8\u52a8\uff0c\u8ba9\u987e\u5ba2\u5f97\u5230\u5b83\uff0c\u5e76\u5c3d\u5feb\u4e0e\u4ed6\u4eec\u7684\u670b\u53cb\u5206\u4eab\u3002\u4eba\u4eec\u901a\u5e38\u4f1a\u628a\u66f4\u591a\u7684\u4ef7\u503c\u653e\u5728\u4f9b\u5e94\u77ed\u7f3a\u7684\u4e1c\u897f\u4e0a\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u50cf\u8fd9\u6837\u7684\u7a00\u7f3a\u6027\u8425\u9500\u7b56\u7565\u6709\u6548\u3002<\/p>\n
\u5728\u672c\u4f8b\u4e2d\uff0c\u5b83\u5de5\u4f5c\u5f97\u975e\u5e38\u597d\u3002\u5973\u53cb\u7684\u53e3\u7891\u8425\u9500\u7b56\u7565\u4f7f\u5f97\u7b2c\u4e00\u5929\u5c31\u6709\u4e861\u4e07\u4efd\u8ba2\u5355\u3002\u5de8\u5927\u7684\u6d41\u91cf\u751a\u81f3\u8ba9\u4ed6\u4eec\u7684\u7f51\u7ad9\u548cFacebook\u4e0a\u7684\u5206\u4eab\u529f\u80fd\u5d29\u6e83\u4e86!\u5b83\u8fd8\u83b7\u5f97\u4e86Refinery29\u3001Observer\u548cInStyle\u7b49\u7f51\u7ad9\u7684\u5927\u91cf\u5728\u7ebf\u62a5\u9053\u3002\u5982\u4eca\uff0c\u201c\u5973\u53cb\u56e2\u4f53\u201d\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\uff0c\u5176\u4e2d18.7\u4e07\u6765\u81eaInstagram, 6.6\u4e07\u6765\u81eaFacebook\u3002\u591a\u4e8f\u4e86\u4ed6\u4eec\u7684\u53e3\u7891\u63a8\u8350\u7b56\u7565\uff0c\u8fd9\u5bb6\u7535\u5b50\u5546\u52a1\u516c\u53f8\u80fd\u591f\u5728\u5982\u6b64\u77ed\u7684\u65f6\u95f4\u5185\u83b7\u5f97\u5de8\u5927\u7684\u5ba2\u6237\u7fa4\u548c\u8ffd\u968f\u8005\u3002\u800c\u4e14\u5b83\u7684\u4ef7\u683c\u53ef\u4ee5\u8bf4\u6bd4\u4f7f\u7528\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u8981\u4f4e\u3002<\/p>\n
\u63a8\u8350\u8425\u9500\u7b56\u7565#2\u3002\u8003\u8bd5\u51c6\u5907\u884c\u4e1a\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\u3002\u4ece\u62bd\u8ba4\u5361\u8fd9\u6837\u7684\u7269\u7406\u8f85\u52a9\u5de5\u5177\uff0c\u5230\u5361\u666e\u5170(Kaplan)\u8fd9\u6837\u7684\u5927\u724c\u5728\u7ebf\u5b66\u4e60\u5de5\u5177\uff0c\u5b66\u751f\u4eec\u6709\u592a\u591a\u7684\u9009\u62e9\u3002<\/p>\n
“\u5173\u952e\u901a\u884c\u8bc1”\u51fa\u552e\u6cd5\u5b66\u9662\u548c\u591a\u5dde\u5f8b\u5e08\u8d44\u683c\u8003\u8bd5\u7528\u62bd\u8ba4\u5361\u3002\u8fd9\u662f\u4e00\u79cd\u4e45\u7ecf\u8003\u9a8c\u7684\u5b66\u4e60\u65b9\u6cd5\uff0c\u662f\u4e00\u79cd\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\uff0c\u800c\u4e14\u4ef7\u683c\u5b9e\u60e0\u3002\u516c\u53f8\u9700\u8981\u4e00\u79cd\u65b9\u6cd5\u6765\u8bf4\u670d\u5b66\u751f\u4ed6\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u662f\u6700\u9002\u5408\u4ed6\u4eec\u7684\u3002\u4f46\u5b83\u6709\u51e0\u4e2a\u95ee\u9898\u9700\u8981\u89e3\u51b3\u3002\u9996\u5148\uff0c\u4ea7\u54c1\u7684\u6709\u6548\u6027\u4e0d\u4f1a\u5bfc\u81f4\u4efb\u4f55\u91cd\u590d\u9500\u552e\u3002\u5176\u6b21\uff0c\u7531\u4e8e\u5b66\u4e60\u80fd\u529b\u7684\u4e2a\u4f53\u5dee\u5f02\uff0c\u5b66\u751f\u4f7f\u7528\u5b66\u4e60\u5361\u80fd\u83b7\u5f97\u591a\u5c11\u5206\u6570\u5e76\u6ca1\u6709\u5207\u5b9e\u7684\u4fdd\u8bc1\u3002<\/p>\n
\u6700\u521d\uff0c\u516c\u53f8\u5229\u7528\u5404\u79cd\u8425\u9500\u6e20\u9053\u53d6\u5f97\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u6210\u529f\u3002\u4f46\u6700\u7ec8\uff0c\u8be5\u56e2\u961f\u610f\u8bc6\u5230\uff0c\u9f13\u52b1\u5b66\u751f\u5c1d\u8bd5\u4ed6\u4eec\u7684\u62bd\u8ba4\u5361\u7684\u5173\u952e\u5728\u4e8e\u4ed6\u4eec\u73b0\u6709\u7684\u6ee1\u610f\u5ba2\u6237\u3002\u6839\u636eCritical Pass\u7684\u9996\u5e2d\u6267\u884c\u5b98Nathan Kleiner\u7684\u8bf4\u6cd5\uff0c\u201c\u6211\u4eec\u7684\u76ee\u6807\u662f\u786e\u4fdd\u6211\u4eec\u6210\u529f\u6211\u4eec\u53ea\u6709\u4e00\u6b21\u5ba2\u6237\u3002\u4ed6\u4eec\u4f7f\u7528\u6211\u4eec\u3002\u6211\u4eec\u5e2e\u52a9\u4ed6\u4eec\u901a\u8fc7\u3002\u90a3\u4ed6\u4eec\u5c31\u518d\u4e5f\u4e0d\u7528\u4ece\u6211\u4eec\u8fd9\u91cc\u4e70\u4e1c\u897f\u4e86\u3002\u4ed6\u4eec\u548c\u6211\u4eec\u5728\u4e00\u8d77\u5f88\u9ad8\u5174\uff0c\u751a\u81f3\u628a\u4ed6\u4eec\u7684\u670b\u53cb\u4e5f\u4ecb\u7ecd\u7ed9\u6211\u4eec\u3002\u5f8b\u5e08\u8d44\u683c\u8003\u8bd5\u6781\u5176\u56f0\u96be\uff0c\u6cd5\u5f8b\u4e13\u4e1a\u7684\u5b66\u751f\u503e\u5411\u4e8e\u5728\u793e\u4ea4\u5a92\u4f53\u3001\u5728\u7ebf\u8bba\u575b\u548c\u793e\u533a\u9875\u9762\u4e0a\u641c\u7d22\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u901a\u8fc7\u8003\u8bd5\u7684\u5de5\u5177\u3002\u8fd9\u521b\u5efa\u4e86\u4e00\u4e2a\u6709\u673a\u7684\u793e\u533a\uff0c\u57fa\u4e8e\u4e54\u7eb3\u00b7\u4f2f\u6770(Jonah Berger)\u7684STEPPS\u7684\u5b9e\u8df5\u539f\u5219\uff0c\u6210\u529f\u7684\u5b66\u751f\u5c06\u5728\u8fd9\u91cc\u5206\u4eab\u5bf9\u4ed6\u4eec\u6709\u7528\u7684\u5de5\u5177\u548c\u6280\u5de7\u3002<\/p>\n
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