{"id":4254,"date":"2024-09-06T22:12:25","date_gmt":"2024-09-06T14:12:25","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4254"},"modified":"2024-09-06T22:14:07","modified_gmt":"2024-09-06T14:14:07","slug":"%e5%9c%a8-google-ads-%e4%b8%ad%e8%b7%9f%e8%b8%aa%e7%ba%bf%e4%b8%8b%e8%bd%ac%e5%8c%96%e7%9a%84-5-%e5%a4%a7%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4254","title":{"rendered":"\u5728 Google Ads \u4e2d\u8ddf\u8e2a\u7ebf\u4e0b\u8f6c\u5316\u7684 5 \u5927\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u9996\u6b21\u8bbe\u7f6e\u79bb\u7ebf\u8f6c\u5316\uff1f\u4ee5\u4e0b\u662f\u5982\u4f55\u5f00\u59cb\u5e76\u907f\u514d PPC \u5e7f\u544a\u7cfb\u5217\u51fa\u73b0\u6ce2\u52a8\u7684\u65b9\u6cd5\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u627f\u62c5\u98ce\u9669\u662f\u4efb\u4f55\u8425\u9500\u4eba\u5458\u5de5\u4f5c\u7684\u4e00\u90e8\u5206\u3002\u6ca1\u6709\u54ea\u79cd\u7b56\u7565\u662f\u4fdd\u8bc1\u6709\u6548\u7684\u3002<\/span><\/p>\n<p><span>\u6211\u559c\u6b22\u628a\u81ea\u5df1\u770b\u4f5c\u662f\u4e00\u4e2a\u6709\u8ba1\u5212\u7684\u5192\u9669\u8005\u3002\u56e0\u4e3a\u6211\u6709 TSA PreCheck \u670d\u52a1\uff0c\u800c\u4e14\u5728\u5bb6\u5c31\u80fd\u76d1\u63a7\u822a\u73ed\u72b6\u6001\uff0c\u6240\u4ee5\u6211\u4f1a\u5728\u822a\u73ed\u8d77\u98de\u524d\u4e00\u5c0f\u65f6\u5230\u8fbe\u673a\u573a\u3002\u6211\u4f1a\u5c1d\u8bd5\u57ce\u91cc\u7684\u65b0\u9910\u9986\uff0c\u4f46\u8981\u7b49\u5230\u6d4f\u89c8\u5b8c\u8bc4\u8bba\u7f51\u7ad9\u548c\u6d4f\u89c8\u5b8c\u83dc\u5355\u540e\u624d\u4e0a\u8f66\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u5728\u5de5\u4f5c\u4e2d\u5192\u9669\u7684\u65b9\u5f0f\u4e5f\u7c7b\u4f3c\u3002\u6d4b\u8bd5\u6700\u65b0\u7684\u7ade\u4ef7\u7b56\u7565\u8ba9\u6211\u611f\u5230\u5174\u594b\uff0c\u4f46\u6211\u7684\u4e3e\u52a8\u662f\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\uff0c\u4ee5\u907f\u514d\u5f71\u54cd\u7ee9\u6548\u3002<\/span><\/p>\n<p><span>Google Ads<\/span><span>\u5e10\u6237\u7684\u91cd\u5927\u66f4\u6539\u4f1a\u4f7f\u7b97\u6cd5\u8fdb\u5165\u5b66\u4e60\u9636\u6bb5\uff0c\u5e76\u5728\u91cd\u65b0\u5b66\u4e60\u65f6\u4ea7\u751f\u6ce2\u52a8\u3002<\/span><\/p>\n<p><span>\u548c\u8bb8\u591a\u5e0c\u671b\u6628\u5929\u5c31\u770b\u5230\u7ed3\u679c\u7684\u8425\u9500\u4eba\u5458\u4e00\u6837\uff0c\u6211\u7684\u8010\u5fc3\u53ef\u80fd\u5f88\u77ed\u6682\u3002\u4f46\u4e3a\u4e86\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u5e73\u8861\u9762\u5411\u672a\u6765\u7684\u6218\u7565\u4e0e\u5f71\u54cd KPI \u7684\u98ce\u9669\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u6211\u4eec\u77e5\u9053<\/span><span>\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a<\/span><span>\uff08OCT\uff09\u662f\u4efb\u4f55\u5e10\u6237\u4e2d\u5fc5\u5907\u7684\u529f\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u9996\u6b21\u8bbe\u7f6e\u65f6\uff0c\u5c06\u57fa\u4e8e\u7f51\u7edc\u7684\u5e7f\u544a\u7cfb\u5217\u4f18\u5316\u76ee\u6807\u66ff\u6362\u4e3a\u57fa\u4e8e CRM \u7684\u76ee\u6807\u53ef\u80fd\u4f1a\u5f88\u68d8\u624b\u3002\u4ee5\u4e0b\u662f\u964d\u4f4e\u98ce\u9669\u7684\u4e94\u79cd\u6700\u4f73\u505a\u6cd5\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-1-add-values-to-your-conversions\" class=\"wp-block-heading\"><span>1. \u4e3a\u8f6c\u5316\u6dfb\u52a0\u4ef7\u503c<\/span><\/h2>\n<p><span>\u8981\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325 OCT \u7684\u6f5c\u529b\uff0c\u9700\u8981\u4e3a\u6bcf\u4e2a\u52a8\u4f5c\u5206\u914d\u4e00\u4e2a\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u4e0d\u80fd\u4f7f\u7528 CRM \u4e2d\u7684\u5b9e\u9645\u548c\u52a8\u6001\u503c\uff0cGoogle \u6709\u4e00\u4e2a<\/span><span>\u8ba1\u7b97\u5668<\/span><span>\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8fdb\u884c\u4f30\u7b97\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u4f7f\u7b97\u6cd5\u4ece\u63d0\u4f9b\u7684\u65b9\u5411\u4e2d\u53d7\u76ca\uff0c\u8fd9\u4e9b\u503c\u4e0d\u5fc5\u7cbe\u786e\u3002<\/span><\/p>\n<p><span>\u5206\u914d\u7684\u503c\u4f1a\u544a\u8bc9\u673a\u5668\u5b66\u4e60\u6bcf\u6b21\u8f6c\u5316\u7684\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u7cfb\u7edf\u53ef\u4ee5\u91c7\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\u7b56\u7565\u8fdb\u884c\u76f8\u5e94\u7684\u51fa\u4ef7\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u60a8\u5c1a\u672a\u51c6\u5907\u597d\u5b9e\u73b0\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (tROAS) \u6216\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u8bbe\u7f6e\u8fd9\u4e9b\u503c\u4e5f\u80fd\u8ba9\u60a8\u5728\u51c6\u5907\u597d\u65f6\u8f7b\u677e\u542f\u52a8\u3002<\/span><\/p>\n<h2 id=\"h-2-optimize-for-all-funnel-stages\" class=\"wp-block-heading\"><span>2. \u9488\u5bf9\u6240\u6709\u6f0f\u6597\u9636\u6bb5\u8fdb\u884c\u4f18\u5316<\/span><\/h2>\n<p><span>\u4e00\u65e6\u8425\u9500\u6e20\u9053\u7684\u6240\u6709\u9636\u6bb5\u90fd\u4ee5\u5176\u5404\u81ea\u7684\u4ef7\u503c\u8f93\u5165\u5230 Google Ads\uff0c\u5c31\u5f00\u59cb\u9488\u5bf9\u6240\u6709\u6e20\u9053\u9636\u6bb5\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u7b56\u7565\u5c06\u4e3a\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u751f\u6210\u66f4\u591a\u7684\u8f6c\u5316\u6570\u636e\u5e76\u52a0\u5feb\u5b66\u4e60\u9636\u6bb5\u3002<\/span><\/p>\n<p><span>\u6562\u4e8e\u5192\u9669\u7684\u4eba\u53ef\u80fd\u4f1a\u4e00\u6b21\u6027\u66f4\u6539\u6574\u4e2a\u5e10\u6237\u7684\u4f18\u5316\u3002\u7ee7\u7eed\u6495\u6389\u7ef7\u5e26\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><span>\u5982\u679c\u60a8\u80fd\u5fcd\u53d7\u8868\u73b0\u6ce2\u52a8\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u8be5\u5e10\u6237\u662f\u5168\u65b0\u7684\u3002<\/span><\/li>\n<li><span>\u6216\u8005\u5982\u679c\u8f6c\u6362\u91cf\u5df2\u7ecf\u5f88\u4f4e\u4e86\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6211\u503e\u5411\u4e8e\u9488\u5bf9\u4efb\u4f55\u91cd\u5927\u7684\u51fa\u4ef7\u53d8\u5316\u8bbe\u7f6e\u4e00\u4e2a\u5b9e\u9a8c\uff0c\u4ee5\u51cf\u5c11\u8d26\u6237\u7684\u6ce2\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9e\u9a8c\u5e94\u8be5\u81f3\u5c11\u8fd0\u884c\u4e24\u5468\u624d\u80fd\u786e\u5b9a\u83b7\u80dc\u8005\uff0c\u4f46\u5982\u679c\u60a8\u7684\u9884\u7b97\u8f83\u5c11\u6216\u8f6c\u5316\u5ef6\u8fdf\u8f83\u957f\uff0c\u5219\u53ef\u80fd\u9700\u8981\u66f4\u957f\u65f6\u95f4\u3002\u00a0<\/span><\/p>\n<p><span>\u540e\u7aef\u8f6c\u6362\u7684\u63d0\u5347\u5e94\u8be5\u4f5c\u4e3a\u672c\u6b21\u5b9e\u9a8c\u7684\u5173\u952e\u6210\u529f\u6307\u6807\u6765\u8861\u91cf\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-optimize-for-the-lowest-conversion-point-possible\" class=\"wp-block-heading\"><span>3. \u4f18\u5316\u5c3d\u53ef\u80fd\u4f4e\u7684\u8f6c\u5316\u70b9<\/span><\/h2>\n<p><span>\u4e00\u65e6\u5168\u6e20\u9053\u65b9\u6cd5\u6210\u529f\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u9488\u5bf9\u4e00\u6b21\u8f6c\u5316\u4e8b\u4ef6\u8fdb\u884c\u4f18\u5316\u3002\u5bf9\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c\u72ec\u7279\u5904\u7406\uff0c\u5e76\u8c03\u6574\u5e7f\u544a\u7cfb\u5217\uff0c\u4f7f\u5176\u51c6\u5907\u597d\u8fdb\u5165\u6f0f\u6597\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u7f13\u89e3\u6027\u80fd\u6ce2\u52a8\uff0c\u8bf7\u8bbe\u7f6e\u4e00\u4e2a\u4f18\u5316\u5230\u6f0f\u6597\u6700\u4f4e\u70b9\u7684\u5b9e\u9a8c\uff0c\u56e0\u4e3a Google \u9700\u8981\u5728\u8fc7\u53bb 30 \u5929\u5185\u81f3\u5c11\u5b9e\u73b0 15 \u6b21\u8f6c\u5316\u3002<\/span><\/p>\n<p><span>\u5728 Google Ads \u754c\u9762\u4e2d\u00a0\u521b\u5efa<\/span><span>\u81ea\u5b9a\u4e49\u5217\u53ef\u8ba9\u60a8\u8f7b\u677e\u5bf9\u6570\u636e\u8fdb\u884c\u6392\u5e8f\u548c\u53ef\u89c6\u5316\u3002\u5355\u72ec\u5206\u6790\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u524d\u4e24\u4e2a\u5e7f\u544a\u7cfb\u5217\u5177\u6709\u8db3\u591f\u7684 MQL \u91cf\uff0c\u56e0\u6b64\u53ef\u4ee5\u4e13\u95e8\u9488\u5bf9 MQL \u8fdb\u884c\u4f18\u5316\uff0c\u800c\u4e0d\u662f\u9488\u5bf9\u6574\u4e2a\u6e20\u9053\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-389547 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-800x264.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-800x264.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-600x198.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-200x66.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-768x254.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-150x50.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible.png.webp 1014w\" alt=\"\u4f18\u5316\u5c3d\u53ef\u80fd\u4f4e\u7684\u8f6c\u6362\u70b9\" width=\"800\" height=\"264\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-800x264.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-600x198.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-200x66.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-768x254.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-150x50.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible.png.webp 1014w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Optimize-for-the-lowest-conversion-point-possible-800x264.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u5e76\u975e\u6240\u6709\u5173\u952e\u8bcd\u90fd\u662f\u5e73\u7b49\u7684\u3002\u6f0f\u6597\u9876\u7aef\u5173\u952e\u8bcd\u751f\u6210\u6e20\u9053\u7684\u901f\u5ea6\u4f1a\u6bd4\u60a8\u7684\u9ad8\u610f\u5411\u975e\u54c1\u724c\u6216\u54c1\u724c\u5b57\u8bcd\u6162\u3002\u00a0<\/span><\/p>\n<p><span>\u5404\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u4f18\u5316\u76ee\u6807\u548c\u51fa\u4ef7\u7b56\u7565\u5e94\u4e0e\u6f0f\u6597\u9636\u6bb5\u4ee5\u53ca\u6700\u4f73\u6548\u679c\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u7528\u6237\u754c\u9762\u4e0d\u5141\u8bb8\u5c06 OCT \u76ee\u6807\u8bbe\u7f6e\u4e3a\u5355\u4e2a\u8f6c\u5316\u4e8b\u4ef6\uff0c\u800c\u662f\u8bbe\u7f6e\u4e3a\u6574\u4e2a\u8f6c\u5316\u7c7b\u522b\u3002\u56e0\u6b64\uff0c\u5728\u9488\u5bf9\u6e20\u9053\u4e2d\u7684\u5355\u4e2a\u70b9\u8fdb\u884c\u4f18\u5316\u65f6\uff0c\u5e94\u521b\u5efa\u00a0<\/span><span>\u81ea\u5b9a\u4e49\u76ee\u6807\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684 OCT \u8f6c\u5316\u662f\u201c\u9500\u552e\u201d\uff0c\u5219\u60a8\u5e94\u8be5\u4e3a\u201c\u9500\u552e\u201d\u521b\u5efa\u81ea\u5b9a\u4e49\u76ee\u6807\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8868\u793a\u201c[\u2026]\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u81ea\u5b9a\u4e49\u76ee\u6807\u53ef\u80fd\u4f1a\u964d\u4f4e\u4f60\u7684\u51fa\u4ef7\u7b56\u7565\u6548\u7387\u201d\uff0c\u4f46\u5982\u679c\u4f60\u7684\u5e10\u6237\u5df2\u7ecf\u5efa\u7acb\u5e76\u62e5\u6709\u8db3\u591f\u7684\u6570\u636e\uff0c\u81ea\u5b9a\u4e49\u76ee\u6807\u5e94\u8be5\u4f1a\u5bf9\u4f60\u6709\u5229\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-389548 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-800x244.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-800x244.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-600x183.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-768x234.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-1536x468.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-150x46.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings.png.webp 1600w\" alt=\"\u4f7f\u7528\u7279\u5b9a\u4e8e\u5e7f\u544a\u7cfb\u5217\u7684\u76ee\u6807\u8bbe\u7f6e\" width=\"800\" height=\"244\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-800x244.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-600x183.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-768x234.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-1536x468.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-150x46.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings.png.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Use-campaign-specific-goal-settings-800x244.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-4-continue-to-drive-lower-funnel-results\" class=\"wp-block-heading\"><span>4. \u7ee7\u7eed\u63a8\u52a8\u6f0f\u6597\u4e0b\u7aef\u7684\u7ed3\u679c<\/span><\/h2>\n<p><span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u548c\u6570\u636e\u7684\u6536\u96c6\uff0c\u60a8\u53ef\u4ee5\u7ee7\u7eed\u7a81\u7834\u6781\u9650\u5e76\u4f18\u5316\u6f0f\u6597\u4e2d\u7684\u8f83\u4f4e\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u4efb\u4f55\u51fa\u4ef7\u7b56\u7565\u90fd\u53ef\u4ee5\u4e0e\u6b64\u7b56\u7565\u4e00\u8d77\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4f46\u81f3\u5173\u91cd\u8981\u7684\u662f\uff0c\u60a8\u521b\u5efa\u7684\u5b9e\u9a8c\u4e00\u6b21\u53ea\u80fd\u66f4\u6539\u4e00\u4e2a\u53d8\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5bf9\u7167\u5e7f\u544a\u7cfb\u5217\u91c7\u7528\u76ee\u6807\u6bcf\u6b21\u64cd\u4f5c\u8d39\u7528 (tCPA) \u5e76\u9488\u5bf9 MQL \u8fdb\u884c\u4f18\u5316\u3002\u6d4b\u8bd5\u5e7f\u544a\u7cfb\u5217\u5e94\u7ee7\u7eed\u91c7\u7528 tCPA\uff0c\u4f46\u9488\u5bf9\u6f0f\u6597\u4e2d\u7684\u4e0b\u4e00\u9636\u6bb5\uff08\u4f1a\u8bae\u5b89\u6392\uff09\u8fdb\u884c\u4f18\u5316\u3002\u786e\u5b9a\u83b7\u80dc\u8005\u540e\uff0c\u901a\u8fc7\u8fdb\u884c\u5355\u72ec\u7684\u5b9e\u9a8c\u6765\u6d4b\u8bd5\u53e6\u4e00\u4e2a\u53d8\u91cf\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u5e10\u6237\u89c4\u6a21\uff0c\u786e\u5b9a\u4f18\u5316\u76ee\u6807\u548c\u51fa\u4ef7\u7b56\u7565\u7684\u5b8c\u7f8e\u7ec4\u5408\u53ef\u80fd\u9700\u8981\u51e0\u4e2a\u6708\u7684\u65f6\u95f4\u3002\u5982\u679c\u5728\u6700\u521d\u4e24\u5468\u540e\u770b\u5230\u6548\u679c\u51e0\u4e4e\u6ca1\u6709\u6539\u5584\uff0c\u53ef\u80fd\u4f1a\u4ee4\u4eba\u62c5\u5fe7\uff0c\u4f46\u5efa\u8bae\u8fdb\u884c\u4e09\u4e2a\u5b8c\u6574\u5468\u671f\u7684\u5b9e\u9a8c\u4ee5\u786e\u5b9a\u80dc\u51fa\u8005\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c MQL \u5e73\u5747\u9700\u8981\u4e24\u5468\u65f6\u95f4\u624d\u80fd\u53d8\u6210\u201c\u4f1a\u8bae\u5b89\u6392\u201d\u200b\u200b\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u81f3\u5c11\u8fd0\u884c\u516d\u5468\u5b9e\u9a8c\uff0c\u7136\u540e\u518d\u7ed3\u675f\u5b9e\u9a8c\u3002\u67e5\u770b<\/span><span>Google \u7684\u8def\u5f84\u6307\u6807\u62a5\u544a<\/span><span>\uff0c\u4e86\u89e3\u6bcf\u6b21\u8f6c\u5316\u9700\u8981\u591a\u5c11\u5929\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-389549 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-800x483.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-800x483.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-560x338.png.webp 560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-187x113.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-768x463.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-1536x926.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-150x90.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads.png.webp 1600w\" alt=\"Google Ads \u8def\u5f84\u6307\u6807\u62a5\u544a\" width=\"800\" height=\"483\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-800x483.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-560x338.png.webp 560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-187x113.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-768x463.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-1536x926.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-150x90.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads.png.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Path-metrics-report-on-Google-Ads-800x483.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-5-test-value-based-bidding\" class=\"wp-block-heading\"><span>5. \u6d4b\u8bd5\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u6807<\/span><\/h2>\n<p><span>\u4e00\u65e6\u60a8\u80fd\u591f\u8f7b\u677e\u4f18\u5316\u6f0f\u6597\u4e0b\u90e8\u7684\u8f6c\u5316\u70b9\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u6216 tROAS \u51fa\u4ef7\u7b56\u7565\u6765\u63d0\u5347\u60a8\u7684\u8868\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u7528\u6237\u641c\u7d22\u60a8\u7ade\u4ef7\u7684\u5173\u952e\u5b57\u65f6\uff0c\u8fd9\u4e9b\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u4f1a\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u4ee5\u9884\u6d4b\u6f5c\u5728\u8f6c\u5316\u7684\u4ef7\u503c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u51fa\u4ef7\u7b56\u7565\u53ef\u4ee5\u800c\u4e14\u5e94\u8be5\u5728\u5b9e\u9a8c\u4e2d\u8fdb\u884c\u6d4b\u8bd5\uff0c\u7279\u522b\u662f\u5f53\u60a8\u5bb3\u6015\u7834\u574f\u7b97\u6cd5\u65f6\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u4e1a\u7ee9\u6ce2\u52a8\u5b58\u5728\u98ce\u9669\uff0c\u4f46\u5176\u6536\u76ca\u5e94\u8be5\u5927\u4e8e\u6ce2\u52a8\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u4e00\u4e9b\u8010\u5fc3\u548c\u547c\u5438\u7ec3\u4e60\uff0c\u6211\u7684\u4e00\u4f4d\u5ba2\u6237\u81ea\u4ece\u4f7f\u7528 OCT \u4f18\u5316\u540e\u7aef\u8f6c\u6362\u4ee5\u6765\uff0c\u6bcf\u4e2a MQL \u7684\u6210\u672c\u63d0\u9ad8\u4e86 74%\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u4ed6\u4eec\u7684\u54c1\u724c\u6d3b\u52a8\u5728\u4e00\u4e2a\u6708\u5185\u62e5\u6709\u8d85\u8fc7 15 \u4e2a MQL \u65f6\uff0c\u6211\u4eec\u5c31\u8f6c\u800c\u4ec5\u9488\u5bf9 MQL \u8fdb\u884c\u4f18\u5316\uff0c\u4ece\u800c\u4f7f\u8be5\u6d3b\u52a8\u7684\u8f6c\u5316\u4ef7\u503c\u63d0\u9ad8\u4e86 4 \u500d\u3002<\/span><\/p>\n<p><span>\u6240\u4ee5\uff0c\u52c7\u6562\u5730\u53bb\u5192\u9669\u5427\u3002\u5f53\u4f60\u611f\u5230\u4e0d\u5b89\u65f6\uff0c\u8981\u806a\u660e\u3001\u5927\u80c6\u3001\u79ef\u6781\u5730\u8fdb\u884c\u5b9e\u9a8c\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9996\u6b21\u8bbe\u7f6e\u79bb\u7ebf\u8f6c\u5316\uff1f\u4ee5\u4e0b\u662f\u5982\u4f55\u5f00\u59cb\u5e76\u907f\u514d PPC \u5e7f\u544a\u7cfb\u5217\u51fa\u73b0\u6ce2\u52a8\u7684\u65b9\u6cd5\u3002 \u627f\u62c5\u98ce\u9669\u662f\u4efb\u4f55\u8425\u9500\u4eba\u5458\u5de5\u4f5c\u7684\u4e00\u90e8\u5206\u3002 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4254","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4254"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4254\/revisions"}],"predecessor-version":[{"id":4255,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4254\/revisions\/4255"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}