{"id":4258,"date":"2024-09-07T21:33:12","date_gmt":"2024-09-07T13:33:12","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4258"},"modified":"2024-09-07T21:35:34","modified_gmt":"2024-09-07T13:35:34","slug":"%e7%bb%8f%e6%b5%8e%e8%a1%b0%e9%80%80%e6%97%b6%e6%9c%9f%e7%9a%84%e8%90%a5%e9%94%80%ef%bc%9a%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d-5-%e4%b8%aa%e5%b8%b8%e8%a7%81%e9%94%99%e8%af%af","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4258","title":{"rendered":"\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\u7684\u8425\u9500\uff1a\u5982\u4f55\u907f\u514d 5 \u4e2a\u5e38\u89c1\u9519\u8bef"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u4e0d\u8981\u505a\u51fa\u8349\u7387\u4e14\u6602\u8d35\u7684\u8425\u9500\u51b3\u7b56\uff0c\u800c\u8981\u5b66\u4f1a\u5982\u4f55\u5b9a\u4f4d\u60a8\u7684\u54c1\u724c\uff0c\u4ee5\u4fbf\u957f\u671f\u751f\u5b58\u548c\u53d1\u5c55\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u73b0\u5728\u5f88\u96be\u4e0d\u4e3a\u5b8f\u89c2\u7ecf\u6d4e\u611f\u5230\u7126\u8651\u3002\u00a0<\/span><\/p>\n<p><span>\u9664\u975e\u60a8\u662f\u5b8c\u5168\u4e0d\u53d7\u7ecf\u6d4e\u8870\u9000\u5f71\u54cd\u7684\u884c\u4e1a\u4e2d\u7684\u54c1\u724c\u8425\u9500\u8005\uff0c\u6216\u62e5\u6709\u4e0d\u53d7\u7ecf\u6d4e\u8870\u9000\u5f71\u54cd\u7684\u884c\u4e1a\u5ba2\u6237\u7ec4\u5408\u7684\u4ee3\u7406\u8425\u9500\u8005\uff0c\u5426\u5219\u60a8\u5c06\u4f1a\u5728\u538b\u529b\u548c\u7ee9\u6548\u538b\u529b\u7684\u6697\u6d41\u4e2d\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u60c5\u7eea\u53ef\u80fd\u6709\u52a9\u4e8e\u4e00\u4e9b\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u9ad8\u5ea6\u4e13\u6ce8\u3002\u4f46\u5b83\u4eec\u4e5f\u5bfc\u81f4\u8bb8\u591a\u4eba\u505a\u51fa\u8349\u7387\u7684\u51b3\u5b9a\uff0c\u800c\u8fd9\u4e9b\u51b3\u5b9a\u8fdd\u80cc\u4e86\u4ed6\u4eec\u4e1a\u52a1\u7684\u77ed\u671f\u548c\u957f\u671f\u5065\u5eb7\u53d1\u5c55\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u672c\u6587\u4e2d\uff0c\u60a8\u5c06\u4e86\u89e3\u8425\u9500\u4eba\u5458\u5e38\u72af\u7684\u4e00\u4e9b\u9519\u8bef\u4ee5\u53ca\u66f4\u5468\u5230\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u8fd9\u4e9b\u66ff\u4ee3\u65b9\u6848\u5c06\u4f7f\u54c1\u724c\u80fd\u591f\u957f\u671f\u751f\u5b58\u548c\u53d1\u5c55\u3002<\/span><\/p>\n<h2 id=\"h-mistake-1-cutting-instead-of-reducing\" class=\"wp-block-heading\"><span>\u9519\u8bef\u4e00\uff1a\u524a\u51cf\u800c\u4e0d\u662f\u51cf\u5c11<\/span><\/h2>\n<p><span>\u60a8\u53ef\u80fd\u542c\u8bf4\u8fc7\uff0c\u8425\u9500\u5c31\u50cf\u4e00\u4e2a\u98de\u8f6e\u3002<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\uff0c\u5c24\u5176\u662f\u5728\u4e3b\u8981\u5e73\u53f0\u7b97\u6cd5\u5177\u6709\u81ea\u5b66\u4e60\u80fd\u529b\u7684\u60c5\u51b5\u4e0b\uff0c\u524a\u51cf\u652f\u51fa\u610f\u5473\u7740\u786c\u91cd\u7f6e\uff0c\u5176\u5f71\u54cd\u5c06\u8fdc\u8fdc\u8d85\u51fa\u91cd\u65b0\u542f\u52a8\u5e7f\u544a\u6d3b\u52a8\u6240\u9700\u7684\u65f6\u95f4\u3002<\/span><\/p>\n<h3 id=\"h-what-to-do-instead\" class=\"wp-block-heading\"><span>\u8be5\u600e\u4e48\u529e\u5462<\/span><\/h3>\n<p><span>\u5c3d\u53ef\u80fd\u5730\u4fdd\u6301\u4f60\u77e5\u9053\u4f1a\u4ea7\u751f\u6548\u679c\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u6d3b\u529b\u3002\u5982\u679c\u4f60\u9700\u8981\u51cf\u5c11\u5f00\u652f\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><span>\u8981\u77e5\u9053\uff0c\u4f60\u5904\u4e8e\u4e00\u4e2a\u597d\u7684\u516c\u53f8\u3002<\/span><\/li>\n<li><span>\u6df1\u5438\u4e00\u53e3\u6c14\uff0c\u5f00\u59cb\u51cf\u5c11\uff08\u4f46\u4e0d\u662f\u5b8c\u5168\u524a\u51cf\uff09\uff0c\u4f60\u4f1a\u770b\u5230\u4e0d\u90a3\u4e48\u76f4\u63a5\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u60a8\u65e0\u6cd5\u6e05\u695a\u5730\u770b\u5230\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u7ec6\u5206\u4e2d\u7684\u673a\u4f1a\uff0c\u5219\u53ef\u80fd\u9700\u8981\u66f4\u7cbe\u786e\u7684\u7ec6\u5206\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5728\u6d3b\u52a8\u5c42\u9762\uff0c\u6f0f\u6597\u9876\u90e8\u3001\u6f0f\u6597\u4e2d\u90e8\u6216\u6f0f\u6597\u5e95\u90e8\u3002<\/span><\/li>\n<li><span>\u6309\u5e7f\u544a\u7ec4\u7ea7\u522b\u7684\u76ee\u6807\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u5c06\u5e2e\u52a9\u60a8\u8bc4\u4f30\u54ea\u4e9b\u65b9\u9762\u7684\u8868\u73b0\u76f8\u5bf9\u8f83\u5dee\uff0c\u9700\u8981\u524a\u51cf\u3002<\/span><\/p>\n<h2 id=\"h-mistake-2-cutting-without-referencing-account-history\" class=\"wp-block-heading\"><span>\u9519\u8bef 2\uff1a\u4e0d\u53c2\u8003\u8d26\u6237\u5386\u53f2\u8bb0\u5f55\u5c31\u8fdb\u884c\u524a\u51cf<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u521d\u521b\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u7279\u522b\u8270\u96be\u7684\u65f6\u671f\u3002\u5982\u679c\u6ca1\u6709\u5927\u91cf\u7684\u57fa\u51c6\u6570\u636e\uff0c\u4ed6\u4eec\u5c31\u65e0\u6cd5\u53c2\u8003\u8fc7\u53bb\u7684\u5e10\u6237\u5386\u53f2\u8bb0\u5f55\u6765\u66f4\u660e\u667a\u5730\u524a\u51cf\u9884\u7b97\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6bd4\u8f83\u6210\u719f\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u6ca1\u6709\u7406\u7531\u4e0d\u6df1\u5165\u7814\u7a76\u8d26\u6237\u8868\u73b0\u7684\u5386\u53f2\uff08\u5c24\u5176\u662f\u5982\u679c\u5386\u53f2\u53ef\u4ee5\u8ffd\u6eaf\u5230\u5176\u4ed6\u7e41\u5fd9\u65f6\u671f\uff0c\u6bd4\u5982\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\u7684\u524d\u516d\u4e2a\u6708\uff09\uff0c\u4f46\u6211\u786e\u5b9e\u89c1\u8fc7\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u3002<\/span><\/p>\n<h3 id=\"h-what-to-do-instead-1\" class=\"wp-block-heading\"><span>\u8be5\u600e\u4e48\u529e\u5462<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u521d\u521b\u516c\u53f8\uff0c\u5e76\u4e14\u6ca1\u6709\u6709\u7528\u7684\u7ee9\u6548\u6570\u636e\u6863\u6848\uff0c\u4f46\u786e\u5b9e<\/span><strong><span>\u6709<\/span><\/strong><em>\u00a0<\/em><span>\u4ee3\u7406\u673a\u6784\u7ba1\u7406\u60a8\u7684\u5e10\u6237\uff0c\u8bf7\u4e25\u91cd\u4f9d\u8d56\u4ed6\u4eec\u4ece\u4ed6\u4eec\u8fc7\u53bb\u53ef\u80fd\u62e5\u6709\u7684\u7c7b\u4f3c\u5e10\u6237\u4e2d\u83b7\u53d6\u89c1\u89e3\u3002\uff08\u5f53\u7136\uff0c\u786e\u4fdd\u60a8\u8ba9\u60a8\u7684\u4ee3\u7406\u673a\u6784\u53c2\u4e0e\u4efb\u4f55\u91cd\u5927\u51b3\u7b56\u3002\uff09<\/span><\/p>\n<p><span>\u5982\u679c\u4f60\u6709\u4e00\u5957\u66f4\u6210\u719f\u7684\u8d26\u6237\uff0c\u8bf7<\/span><strong><span>\u81f3\u5c11<\/span><\/strong><span>\u56de\u987e\u4e00\u4e0b2020 \u5e74\u7684\u6570\u636e\u8fdb\u884c\u5206\u6790\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><span>\u90a3\u4e48\u60a8\u5982\u4f55\u91cd\u65b0\u5206\u914d\u9884\u7b97\u3002<\/span><\/li>\n<li><span>\u4ece\u77ed\u671f\u548c\u957f\u671f\u6765\u770b\uff0c\u4ec0\u4e48\u65b9\u6cd5\u6709\u6548\u3002<\/span><\/li>\n<li><span>\u4ec0\u4e48\u4ea7\u751f\u4e86\u6301\u4e45\u7684\u5f71\u54cd\uff08\u597d\u6216\u574f\uff09\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u5c06\u4e3a\u60a8\u7684\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6d3b\u52a8\u63d0\u4f9b\u826f\u597d\u7684\u6218\u7565\u8d77\u70b9\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-mistake-3-cutting-without-referencing-crm-data\" class=\"wp-block-heading\"><span>\u9519\u8bef 3\uff1a\u6ca1\u6709\u53c2\u8003 CRM \u6570\u636e\u5c31\u8fdb\u884c\u88c1\u526a<\/span><\/h2>\n<p><span>\u8fd9\u4e9b\u5e74\u6765\uff0c\u6211\u7ecf\u5e38\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5728\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\uff1a\u8425\u9500\u4eba\u5458\u5982\u679c\u53ea\u5bf9\u8868\u9762\u6307\u6807\u505a\u51fa\u53cd\u5e94\uff0c\u800c\u4e0d\u4e86\u89e3\u5b9e\u9645\u7684\u4e1a\u52a1\u5f71\u54cd\uff0c\u5c31\u4f1a\u505a\u51fa\u7cdf\u7cd5\u7684\u9884\u7b97\u51b3\u7b56\u3002<\/span><\/p>\n<p><span>\u4f8b\u5b50\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><span>B2B \u54c1\u724c\u5c06\u66f4\u591a\u9884\u7b97\u6295\u5165\u5230\u5ec9\u4ef7 CPL \u6765\u6e90\uff0c\u800c\u4e0d\u662f\u4e86\u89e3\u54ea\u4e2a\u6765\u6e90\u80fd\u591f\u5e26\u6765\u6700\u5408\u683c\u7684\u7ebf\u7d22\u5e76\u8f6c\u5316\u4e3a\u5546\u673a\u3002<\/span><\/li>\n<li><span>\u67d0\u7535\u5b50\u5546\u52a1\u54c1\u724c\u51cf\u5c11\u4e86\u9488\u5bf9\u6700\u9ad8 CPA \u53d7\u4f17\u7684\u9884\u7b97\uff0c\u5374\u6ca1\u6709\u610f\u8bc6\u5230\u8be5\u53d7\u4f17\u7684\u5e73\u5747 LTV \u6bd4\u5176\u4ed6\u53d7\u4f17\u9ad8\u51fa 50%\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u652f\u51fa\u666e\u904d\u524a\u51cf\u7684\u65f6\u671f\uff0c\u524a\u5f31\u6700\u6709\u4ef7\u503c\u7684\u53d7\u4f17\u3001\u7ec6\u5206\u5e02\u573a\u6216\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u4f1a\u5b9e\u73b0\u60a8\u8fd1\u671f\u7684\u9884\u7b97\u76ee\u6807\uff0c\u4f46\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u60a8\u7684\u6536\u5165\u5927\u5e45\u4e0b\u964d\u3002<\/span><\/p>\n<h3 id=\"h-what-to-do-instead-2\" class=\"wp-block-heading\"><span>\u8be5\u600e\u4e48\u529e\u5462<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u5c1a\u672a\u5c06\u60a8\u7684\u8425\u9500\u6570\u636e\u4e0e CRM \u6570\u636e\u540c\u6b65\uff0c\u90a3\u4e48\u73b0\u5728\u662f\u65f6\u5019\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u81f3\u5c11\uff0c\u786e\u4fdd\u60a8\u4e86\u89e3\uff08\u5728 B2B \u65b9\u9762\uff09\u54ea\u4e9b\u6e20\u9053\u6b63\u5728\u5e26\u6765\u6700\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff08\u5982\u679c\u60a8\u6b63\u5728\u7b49\u5f85\u5f00\u53d1\u8d44\u6e90\uff0c\u60a8\u53ef\u4ee5\u5728\u4e00\u4e2a\u7b80\u5355\u7684 Excel \u8868\u4e0a\u8ddf\u8e2a\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\uff09\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u5176\u4ed6\u9886\u57df\u4ee5\u51cf\u5c11\u652f\u51fa\u3002<\/span><\/p>\n<h2 id=\"h-mistake-4-cutting-new-campaigns-prematurely\" class=\"wp-block-heading\"><span>\u9519\u8bef 4\uff1a\u8fc7\u65e9\u505c\u6b62\u65b0\u7684\u6d3b\u52a8<\/span><\/h2>\n<p><span>\u5728\u5f53\u4eca\u6ce8\u91cd\u7b97\u6cd5\u7684\u8425\u9500\u4e16\u754c\u4e2d\uff1a<\/span><\/p>\n<ul>\n<li><span>\u6d3b\u52a8\u9700\u8981\u65f6\u95f4\u548c\u6570\u636e\u6765\u4f18\u5316\u3002\u00a0<\/span><\/li>\n<li><span>\u6d4b\u8bd5\u9700\u8981\u8db3\u591f\u7684\u65f6\u95f4\u624d\u80fd\u8fd4\u56de\u5177\u6709\u7edf\u8ba1\u610f\u4e49\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u65e9\u671f\u6307\u6807\u5e76\u4e0d\u80fd\u53cd\u6620\u5168\u8c8c\uff0c\u4e5f\u4e0d\u5e94\u6210\u4e3a\u60a8\u505a\u51fa\u51b3\u7b56\u6240\u9700\u7684\u5168\u90e8\u4fe1\u606f\u3002<\/span><\/p>\n<h3 id=\"h-what-to-do-instead-3\" class=\"wp-block-heading\"><span>\u8be5\u600e\u4e48\u529e\u5462<\/span><\/h3>\n<p><span>\u4e0d\u8981\u60ca\u614c\u5931\u63aa\uff0c\u4e0d\u8981\u524a\u51cf\u5e7f\u544a\uff0c\u800c\u8981\u8c03\u6574\u51fa\u4ef7\u7c7b\u578b\uff0c\u5e76\u4e0d\u65ad\u63a8\u51fa\u65b0\u7684\u521b\u610f\u548c\u4fe1\u606f\u3002\u4ed4\u7ec6\u8003\u8651\u6240\u6709\u5e38\u89c1\u7684\u4f18\u5316\u9009\u9879\uff0c\u5e76\u62b5\u5236\u5728\u4e0d\u4e86\u89e3\u5e7f\u544a\u7cfb\u5217\u7684\u771f\u6b63\u6548\u679c\u4e0a\u9650\u7684\u60c5\u51b5\u4e0b\u524a\u51cf\u5e7f\u544a\u7684\u51b2\u52a8\u3002<\/span><\/p>\n<p><span>\u5728B2B\u9886\u57df\uff0c\u6570\u636e\u5bc6\u5ea6\u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\u6765\u5efa\u7acb\uff0c\u8bbe\u7f6e\u4e00\u4e9b\u66f4\u9ad8\u5bb9\u91cf\u7684\u589e\u957f\u6307\u6807\uff0c\u4ee5\u4fbf\u66f4\u5feb\u5730\u8fd4\u56de\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u751a\u81f3 CTR \u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u4e2a\u4e0d\u9519\u7684\u4ee3\u7406\u6307\u6807\uff08\u53ea\u8981\u60a8\u901a\u8fc7\u4f18\u5316\u6e20\u9053\u4e2d\u7684\u8584\u5f31\u70b9\u6765\u5e94\u5bf9\u9ad8 CTR\/\u4f4e\u8f6c\u5316\u7387\u7684\u60c5\u51b5\uff09\u3002<\/span><\/p>\n<h2 id=\"h-mistake-5-going-blind-to-opportunity\" class=\"wp-block-heading\"><span>\u9519\u8bef\u4e94\uff1a\u5bf9\u673a\u4f1a\u89c6\u800c\u4e0d\u89c1<\/span><\/h2>\n<p><span>\u867d\u7136\u5bf9\u4e8e\u8bb8\u591a\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u611f\u89c9\u50cf\u662f\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\uff0c\u4f46\u5f88\u53ef\u80fd\u81f3\u5c11\u6709\u4e00\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u72b6\u51b5\u6bd4\u4f60\u66f4\u5dee\uff0c\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5c06\u5e02\u573a\u4efd\u989d\u548c\/\u6216\u66f4\u4f4e\u7684\u6210\u672c\u62f1\u624b\u8ba9\u7ed9\u4f60\u3002\u00a0<\/span><\/p>\n<p><span>\uff08\u5982\u679c\u60a8\u4e3a\u4e00\u4e2a\u4e0d\u53d7\u7ecf\u6d4e\u8870\u9000\u5f71\u54cd\u7684\u54c1\u724c\u5de5\u4f5c\u5e76\u4e14\u624b\u5934\u6709\u8db3\u591f\u7684\u9884\u7b97\uff0c\u90a3\u4e48\u8fd9\u5bf9\u60a8\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u4e00\u65e6\u9009\u4e3e\u548c\u5047\u671f\u8fc7\u53bb\uff0c\u60a8\u53ef\u80fd\u4f1a\u5728\u793e\u4ea4\u6e20\u9053\u4e2d\u770b\u5230\u66f4\u4f4e\u7684 CPM \u548c CPC\uff09\u3002<\/span><\/p>\n<p><span>\u662f\u7684\uff0c\u6211\u4eec\u8bb8\u591a\u4eba\u91c7\u53d6\u9632\u5fa1\u63aa\u65bd\u662f\u6709\u5145\u5206\u7406\u7531\u7684\u3002\u4f46\u5c06\u6240\u6709\u7cbe\u529b\u90fd\u82b1\u5728\u4fdd\u62a4\u4e0a\u610f\u5473\u7740\u4f60\u53ef\u80fd\u4f1a\u9519\u8fc7\u6269\u5f20\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<h3 id=\"h-what-to-do-instead-4\" class=\"wp-block-heading\"><span>\u8be5\u600e\u4e48\u529e\u5462<\/span><\/h3>\n<p><span>\u786e\u4fdd\u60a8\u5173\u6ce8\u6bcf\u5468\u7684\u6210\u672c\u8d8b\u52bf\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5feb\u901f\u8bc6\u522b\uff08\u5e76\u6293\u4f4f\uff09\u4efb\u4f55\u5e02\u573a\u75b2\u8f6f\u3002\u00a0<\/span><\/p>\n<p><span>\u5bc6\u5207\u5173\u6ce8\u884c\u4e1a\u65b0\u95fb\uff0c\u7279\u522b\u662f\u6709\u5173\u60a8\u5c1a\u672a\u6d4b\u8bd5\u7684\u00a0<\/span><span>\u5e73\u53f0\u7684\u65b0\u95fb\uff0c\u8fd9\u4e9b\u65b0\u95fb\u8868\u660e\u4efb\u4f55\u603b\u4f53\u6210\u672c\u4e0b\u964d\u8d8b\u52bf\u90fd\u4f1a\u4f7f\u8fd9\u4e9b\u5e73\u53f0\u66f4\u5177\u53ef\u884c\u6027\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u4ef6\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u60c5\u662f\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u89e3\u51b3\u7684\u65b0\u5174\u8d8b\u52bf\u548c\u5e02\u573a\u53d8\u5316\u3002\u5982\u679c\u60a8\u7684\u4f20\u7edf\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP) \u6b63\u5728\u51fa\u73b0\u65b0\u7684\u75db\u70b9\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><span>\u786e\u4fdd\u60a8\u7684\u8425\u9500\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002<\/span><\/li>\n<li><span>\u5c06\u8fdb\u5c55\u60c5\u51b5\u544a\u77e5\u60a8\u7684\u6267\u884c\u56e2\u961f\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u53ef\u4ee5\u8003\u8651\u76f8\u5e94\u5730\u8c03\u6574\u4efb\u4f55\u62a5\u4ef7\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u91cd\u8981\u7684\u662f\uff0c\u5c3d\u6700\u5927\u52aa\u529b\u4ee5\u957f\u8fdc\u7684\u773c\u5149\u6765\u5f00\u5c55\u4f60\u7684\u6d3b\u52a8\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u907f\u514d\u628a\u4f60\u6240\u6709\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u90fd\u82b1\u5728\u7eaf\u7cb9\u7684\u751f\u5b58\u7b56\u7565\u4e0a\u3002<\/span><\/p>\n<h2 id=\"h-great-marketers-emerge-from-recessions\" class=\"wp-block-heading\"><span>\u7ecf\u6d4e\u8870\u9000\u540e\uff0c\u4f18\u79c0\u7684\u8425\u9500\u8005\u8131\u9896\u800c\u51fa<\/span><\/h2>\n<p><span>\u4f60\u53ef\u80fd\u4f1a\u6ce8\u610f\u5230\uff0c\u6240\u6709\u8fd9\u4e9b\u9519\u8bef\u90fd\u5e94\u5728\u4efb\u4f55\u65f6\u5019\u90fd\u907f\u514d\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f<\/span><span>\u5728\u7ecf\u6d4e\u52a8\u8361\u65f6\u671f<\/span><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u5173\u4e8e\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\u5d1b\u8d77\u7684<\/span><span>\u4f1f\u5927\u8425\u9500\u8005\u7684\u8c1a\u8bed\u662f\u6709\u539f\u56e0\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u7ecf\u6d4e\u8870\u9000\u8feb\u4f7f\u60a8\u517b\u6210\u826f\u597d\u7684\u65b0\u4e60\u60ef\uff0c\u8fd8\u662f\u60a8\u81ea\u5df1\u517b\u6210\u7684\u826f\u597d\u4e60\u60ef\u5e2e\u52a9\u8d35\u516c\u53f8\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u4f1f\u5927\u8425\u9500\u7684\u57fa\u7840\u59cb\u7ec8\u5b58\u5728\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u60a8\u7ecf\u5386\u65b0\u95fb\u5468\u671f\u548c\u8270\u96be\u7684\u5185\u90e8\u4f1a\u8bae\u65f6\uff0c\u8bf7\u5c06\u4ed6\u4eec\u653e\u5728\u9996\u4f4d\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0d\u8981\u505a\u51fa\u8349\u7387\u4e14\u6602\u8d35\u7684\u8425\u9500\u51b3\u7b56\uff0c\u800c\u8981\u5b66\u4f1a\u5982\u4f55\u5b9a\u4f4d\u60a8\u7684\u54c1\u724c\uff0c\u4ee5\u4fbf\u957f\u671f\u751f\u5b58\u548c\u53d1\u5c55\u3002 \u73b0\u5728\u5f88\u96be\u4e0d\u4e3a\u5b8f\u89c2\u7ecf\u6d4e\u611f\u5230\u7126\u8651\u3002\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4258","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4258"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4258\/revisions"}],"predecessor-version":[{"id":4259,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4258\/revisions\/4259"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}