{"id":4658,"date":"2025-01-10T04:23:55","date_gmt":"2025-01-09T20:23:55","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4658"},"modified":"2025-01-10T04:24:47","modified_gmt":"2025-01-09T20:24:47","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8-google-%e6%9c%89%e7%94%a8%e5%86%85%e5%ae%b9%e4%b8%96%e7%95%8c%e4%b8%ad%e7%94%9f%e5%ad%98%e5%92%8c%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4658","title":{"rendered":"\u5982\u4f55\u5728 Google \u6709\u7528\u5185\u5bb9\u4e16\u754c\u4e2d\u751f\u5b58\u548c\u53d1\u5c55"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u8c37\u6b4c<\/span><a href=\"https:\/\/searchengineland.com\/google-september-2023-helpful-content-system-update-rolling-out-431978\"><span>2023 \u5e74 9 \u6708\u5b9e\u7528\u5185\u5bb9\u66f4\u65b0<\/span><\/a><span>\u4e8e 9 \u6708 14 \u65e5\u5f00\u59cb\u63a8\u51fa\uff0c\u5e76\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/google-september-2023-helpful-content-is-now-done-rolling-out-432465\"><span>14 \u5929\u540e\u7684 9 \u6708 28 \u65e5\u5b8c\u6210\u63a8\u51fa\u3002<\/span><\/a><a href=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\"><span>\u8fd9\u6b21\u66f4\u65b0\u7684\u5f71\u54cd<\/span><\/a><span>\u662f\u5de8\u5927\u7684\u2014\u2014\u8bb8\u591a\u7f51\u7ad9\u90fd\u906d\u5230\u4e86\u4e25\u91cd\u7834\u574f\u3002<\/span><\/p>\n<p><span>X\uff08\u4ee5\u524d\u7684 Twitter\uff09\u3001\u8bba\u575b\u548c Facebook \u7fa4\u7ec4\u88ab\u6570\u5343\u540d\u53d1\u5e03\u8005\u62a5\u544a\u6d41\u91cf\u4e0b\u964d 10% \u81f3 70%\u3002\u8fd9\u4e00\u66f4\u65b0\u662f\u5982\u6b64\u53ef\u6015\uff0c\u4ee5\u81f3\u4e8e\u516c\u53f8\u751a\u81f3\u516c\u5f00\u8868\u793a<\/span><a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/16rw8lh\/i_am_going_to_lay_off_most_of_the_employees_from\/\" target=\"_blank\" rel=\"noopener\"><span>\u4ed6\u4eec\u5c06\u4e0d\u5f97\u4e0d\u88c1\u6389\u6570\u5341\u540d\u5458\u5de5<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8868\u793a\uff0c\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u63a8\u5e7f\u6709\u7528\u3001\u53ef\u9760\u3001\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\uff0c\u5e76\u5df2<\/span><a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1702417110180209054\" target=\"_blank\" rel=\"noopener\"><span>\u6307\u793a\u53d7\u5f71\u54cd\u7684\u7f51\u7ad9\u6240\u6709\u8005<\/span><\/a><span>\u67e5\u770b<\/span><a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\"><span>\u4ed6\u4eec\u7684\u5e2e\u52a9\u9875\u9762\uff0c<\/span><\/a><span>\u4ee5\u83b7\u53d6\u6709\u5173\u5982\u679c\u4ed6\u4eec\u611f\u5230\u53d7\u5230\u8d1f\u9762\u5f71\u54cd\u65f6\u5982\u4f55\u81ea\u6211\u8bc4\u4f30\u5185\u5bb9\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>Google \u8fd8\u660e\u786e\u8868\u793a<\/span><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1705869218258833699\" target=\"_blank\" rel=\"noopener\"><span>\uff0c\u6b64\u66f4\u65b0\u4e0d\u4f1a<\/span><strong><span>\u56de\u6eda<\/span><\/strong><span>\uff0c<\/span><\/a><span>\u622a\u81f3\u672c\u6587\u53d1\u8868\u65f6\uff0c\u6211\u4eec\u5c1a\u672a\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u3002\u8fd9\u8868\u660e Google \u786e\u4fe1\u6b64\u66f4\u65b0\u5df2\u8fbe\u5230\u9884\u671f\u6548\u679c\uff0c<\/span><strong><span>\u8fd9\u5bf9\u53d7\u5f71\u54cd\u7684\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\u5e76\u975e\u5b89\u6170<\/span><\/strong><span>\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\u53d1\u751f\u4e86\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span>\u8fd9\u6b21\u66f4\u65b0\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u6709\u7528\u5185\u5bb9\u548c\u65e0\u7528\u5185\u5bb9\u4e4b\u95f4<\/span><strong><span>\u5230\u5e95\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/span><\/strong><\/p>\n<p><span>\u9996\u5148\uff0c\u6211\u7684\u51e0\u4f4d\u540c\u4e8b\u5df2\u7ecf\u5bf9\u6b64\u66f4\u65b0\u8fdb\u884c\u4e86\u4e00\u4e9b\u51fa\u8272\u7684\u5206\u6790\u3002\u6211\u6566\u4fc3\u5c1a\u672a\u8fd9\u6837\u505a\u7684\u4eba\u67e5\u770b\u4e00\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gsqi.com\/marketing-blog\/september-2023-google-helpful-content-update-hcux\/\" target=\"_blank\" rel=\"noopener\"><span>Glenn Gabe \u63d0\u51fa\u7684<\/span><\/a><span>\u5206\u6790\u3002<\/span><\/li>\n<li><span>\u8fd9\u662f<\/span><a href=\"https:\/\/www.mariehaynes.com\/the-september-helpful-content-update-why-you-were-affected-and-what-you-can-do\/\" target=\"_blank\" rel=\"noopener\"><span>\u739b\u4e3d\u00b7\u6d77\u6069\u65af (Marie Haynes) \u7684\u7559\u8a00<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u6b64\u8d44\u6e90\u4e0d\u65ad\u66f4\u65b0\uff0c<\/span><a href=\"https:\/\/www.joeyoungblood.com\/seo\/everything-we-know-about-googles-september-2023-helpful-content-update\/\" target=\"_blank\" rel=\"noopener\"><span>\u7531 Joe Youngblood \u7ef4\u62a4<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u8d44\u6e90\u63d0\u4f9b\u4e86\u5bf9\u66f4\u65b0\u7684\u5168\u9762\u6982\u8ff0\u3001\u4e0e 2022 \u7248\u672c\u66f4\u65b0\u76f8\u6bd4\u7684\u53d8\u5316\u7684\u826f\u597d\u8bc4\u8bba\u4ee5\u53ca\u53ef\u80fd\u7684\u6062\u590d\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u4eca\u5929\u6211\u5c06\u96c6\u4e2d\u8ba8\u8bba\u6211\u4f5c\u4e3a\u7f51\u7ad9\u5ba1\u6838\u5458\u7684\u4e2a\u4eba\u89c2\u5bdf\uff0c\u91cd\u70b9\u5173\u6ce8\u98df\u54c1\u3001\u65c5\u6e38\u548c\u751f\u6d3b\u65b9\u5f0f\u9886\u57df\u3002\u8fd9\u4e9b\u9886\u57df\u663e\u7136\u53d7\u5230\u4e86\u6b64\u6b21\u66f4\u65b0\u7684\u5de8\u5927\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u6211\u6bcf\u5e74\u90fd\u4f1a\u4f8b\u884c\u8fdb\u884c\u6570\u767e\u6b21\u5ba1\u6838\uff0c\u56e0\u6b64\u6211\u968f\u65f6\u53ef\u4ee5\u8bbf\u95ee 400 \u591a\u4e2a Google Search Console \u914d\u7f6e\u6587\u4ef6\u3002\u8fd9\u4e3a\u6211\u63d0\u4f9b\u4e86\u6765\u81ea\u5927\u5927\u5c0f\u5c0f\u7684\u7f51\u7ad9\u7684\u5927\u91cf\u6570\u636e\uff0c\u6211\u53ef\u4ee5\u4ece\u4e2d\u63d0\u53d6\u4ec5\u9650 Google \u7684\u6570\u636e\u6765\u8fa8\u522b\u4efb\u4f55\u660e\u663e\u7684\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span>\u5176\u6b21\uff0c\u4f5c\u4e3a\u98df\u54c1\u548c\u751f\u6d3b\u65b9\u5f0f\u9886\u57df\u516c\u8ba4\u7684\u4e13\u4e1a\u4eba\u58eb\uff0c\u6211\u662f\u5168\u7403\u51e0\u4e2a\u6700\u5927\u7684 Facebook \u7fa4\u7ec4\u7684\u53d7\u9080\u201c\u7fa4\u7ec4\u4e13\u5bb6\u201d\u3002\u8fd9\u4e5f\u8ba9\u6211\u80fd\u591f\u83b7\u53d6\u53d7\u5f71\u54cd\u7f51\u7ad9\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u6211\u6536\u96c6\u4e86\u8fd9\u4e9b\u6570\u636e\uff0c\u5e76\u5c06\u5176\u63d0\u70bc\u4e3a\u4ee5\u4e0b\u4e03\u5927\u53d1\u73b0\u3002<\/span><\/p>\n<p><span>\u6211\u6839\u636e\u8fd9\u4e9b\u53d1\u73b0\u6765\u8bc4\u4f30\u5728\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u540e\u627e\u5230\u7684\u7f51\u7ad9\uff0c\u5e76\u5efa\u8bae\u7f51\u7ad9\u6240\u6709\u8005\u5728\u8fdb\u884c\u81ea\u6211\u8bc4\u4f30\u4ee5\u6062\u590d\u4e22\u5931\u7684\u6d41\u91cf\u65f6\u4e5f\u8003\u8651\u8fd9\u4e9b\u53d1\u73b0\u3002<\/span><\/p>\n<h2 id=\"h-1-ad-companies-are-not-your-friend-nbsp\" class=\"wp-block-heading\"><span>1. \u5e7f\u544a\u516c\u53f8\u4e0d\u662f\u4f60\u7684\u670b\u53cb\u00a0<\/span><\/h2>\n<p><span>\u60a8\u60f3\u9605\u8bfb\u6709\u5173\u6d41\u91cf\u635f\u5931\u7684\u65e0\u6570\u6050\u6016\u6545\u4e8b\u5417\uff1f\u8bf7\u8bbf\u95ee Facebook \u4e0a\u7684 Mediavine \u6216 Raptive \u5e7f\u544a\u7f51\u7edc\u7ec4\u3002\u6700\u8fd1\u7684\u66f4\u65b0\u5f71\u54cd\u4e86\u6570\u5343\u540d\u535a\u4e3b\uff0c\u6d41\u91cf\u4e0b\u964d\u5e45\u5ea6\u5f88\u5927\u3002<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u8fd9\u79cd\u4e0b\u964d\u5e76\u4e0d\u4ee4\u4eba\u610f\u5916\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u516c\u53f8\u56e0\u63a8\u884c\u6fc0\u8fdb\u7684\u5e7f\u544a\u5bc6\u5ea6\u767e\u5206\u6bd4\u3001\u63d0\u4f9b\u6781\u5176\u7cdf\u7cd5\u7684 SEO \u5efa\u8bae\u4ee5\u53ca\u5c3d\u53ef\u80fd\u4f18\u5316\u201c\u5e7f\u544a\u6536\u5165\u201d\u800c\u4e0d\u662f\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c\u800c\u81ed\u540d\u662d\u8457\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u5e7f\u544a\u516c\u53f8\u7684\u4e00\u4e9b\u503c\u5f97\u6000\u7591\u7684\u505a\u6cd5\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8ddf\u968f\u7528\u6237\u6d4f\u89c8\u9875\u9762\u7684\u81ea\u52a8\u64ad\u653e\u89c6\u9891\u5e7f\u544a\u662f\u5e38\u6001\u3002<\/span><\/li>\n<li><span>\u63a8\u9001\u5728\u201c\u9875\u9762\u4e4b\u95f4\u201d\u6fc0\u6d3b\u7684\u5168\u5c4f\u63d2\u56fe\u5e7f\u544a\uff0c\u8986\u76d6\u6574\u4e2a\u5c4f\u5e55\u3002<\/span><\/li>\n<li><span>\u5efa\u8bae\u64b0\u5199\u66f4\u957f\u7684\u5e16\u5b50\uff0c\u4ee5\u4fbf\u201c\u4f60\u53ef\u4ee5\u5728\u9875\u9762\u4e0a\u585e\u5165\u66f4\u591a\u5e7f\u544a\u201d\u3002<\/span><\/li>\n<li><span>\u63a8\u884c\u201c\u5355\u53e5\u6bb5\u843d\u201d\u548c\u91cd\u590d\u6444\u5f71\u4ee5\u589e\u52a0\u9875\u9762\u957f\u5ea6\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u5bc6\u5ea6\u9ad8\u8fbe 28% \u81f3 32%\uff0c\u8fdc\u9ad8\u4e8e\u201c\u63a8\u8350\u201d\u6c34\u5e73\u3002<\/span><\/li>\n<li><span>GumGum \u7c98\u6027\u5e7f\u544a\u53ef\u9644\u7740\u5728\u5e16\u5b50\u5185\u56fe\u7247\u7684\u5e95\u90e8\u3002\u65b0\u5e7f\u544a\u5b9e\u9645\u4e0a\u4f1a\u77ed\u6682\u8986\u76d6\u6574\u4e2a\u5e7f\u544a\uff0c\u7136\u540e\u6d88\u5931\u3002<\/span><\/li>\n<li><span>\u5728\u9996\u5c4f\u533a\u57df\u586b\u5145\u6392\u884c\u699c\u6a2a\u5e45\u548c\u81ea\u52a8\u64ad\u653e\u7684\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u6709\u4e00\u4e2a<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"noopener\"><span>\u6e05\u6670\u7684\u9875\u9762\u4f53\u9a8c\u7ec4\u4ef6<\/span><\/a><span>\uff0c\u4ece\u8fd9\u91cc\u6211\u4eec\u53ef\u4ee5\u5f00\u59cb\u660e\u767d\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u4f1a\u901a\u8fc7\u7b97\u6cd5\u6765\u5b9a\u4f4d\u201c\u5e7f\u544a\u6fc0\u8fdb\u7684\u7f51\u7ad9\u201d\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5185\u5bb9\u4e2d\u662f\u5426\u7f3a\u5c11\u8fc7\u591a\u5206\u6563\u6ce8\u610f\u529b\u6216\u5e72\u6270\u4e3b\u8981\u5185\u5bb9\u7684\u5e7f\u544a\uff1f\u201d<\/span><\/p><\/blockquote>\n<p><span>\u53e6\u8bf7\u53c2\u9605\u540c\u4e00\u9875\u9762\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u67e5\u770b\u5185\u5bb9\u65f6\uff0c\u5185\u5bb9\u663e\u793a\u6548\u679c\u662f\u5426\u826f\u597d\uff1f\u201d<\/span><\/p><\/blockquote>\n<p><span>\u5982\u679c\u67d0\u4e2a\u9875\u9762\u88ab\u5e7f\u544a\u8986\u76d6\uff0c\u4e14\u7528\u6237\u96be\u4ee5\u8fa8\u522b\u8be5\u9875\u9762\u4e0a\u7684\u6240\u6709\u5185\u5bb9\uff0c\u90a3\u4e48\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u8be5\u9875\u9762\u4e0d\u518d\u201c\u6709\u7528\u201d\u3002<\/span><\/p>\n<p><span>\u6700\u540e\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8c37\u6b4c\u7684 Markus Bordihn \u4e8e 9 \u6708 29 \u65e5\u661f\u671f\u4e94\u5728 web.dev \u4e0a\u53d1\u8868\u4e86\u4e00\u7bc7\u535a\u6587\uff0c\u8fd9\u8ddd\u79bb 2023 \u5e74 9 \u6708\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u7ed3\u675f\u4ec5\u9694\u4e86\u4e00\u5929\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u7bc7\u535a\u6587\u8ba8\u8bba\u4e86\u5e7f\u544a\u548c\u7528\u6237\u4f53\u9a8c\u4e4b\u95f4\u7684\u4e92\u52a8\uff0c\u4ee5\u53ca<\/span><a href=\"https:\/\/web.dev\/loading-ads-page-speed\/\" target=\"_blank\" rel=\"noopener\"><span>\u7528\u6237\u5982\u4f55\u5e73\u8861\u4ed6\u4eec\u7684\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u548c\u6700\u7ec8\u521b\u6536\u76ee\u6807<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u5e95\u7ebf\uff1a<\/span><\/strong><span>\u5982\u679c\u60a8\u6b63\u5728\u6295\u653e\u5e7f\u544a\u5e76\u4e14\u53d7\u5230\u6700\u8fd1\u66f4\u65b0\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u8fd9\u662f\u6211\u9996\u5148\u8981\u8003\u8651\u7684\u4e8b\u60c5\u3002\u00a0<\/span><\/p>\n<p><span>\u51cf\u5c11\u5e7f\u544a\u6295\u653e\u3002\u59cb\u7ec8\u9488\u5bf9\u7528\u6237\u8fdb\u884c\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-2-always-optimize-for-usability\" class=\"wp-block-heading\"><span>2. \u59cb\u7ec8\u4f18\u5316\u53ef\u7528\u6027<\/span><\/h2>\n<p><span>\u9664\u4e86\u51cf\u5c11\u5e7f\u544a\u5916\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5176\u4ed6\u7b80\u5355\u7684\u65b9\u5f0f\u5bf9\u7528\u6237\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u63d0\u9ad8\u5185\u5bb9\u53ef\u7528\u6027\u7684\u4e24\u79cd\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u5728\u5e16\u5b50\u9876\u90e8\u6dfb\u52a0\u8df3\u8f6c\u94fe\u63a5\u6216\u76ee\u5f55\u3002<\/span><\/p>\n<h3 id=\"h-jump-links\" class=\"wp-block-heading\"><span>\u8df3\u8f6c\u94fe\u63a5<\/span><\/h3>\n<p><span>\u5bf9\u4e8e\u4e00\u822c\u7684\u98df\u8c31\u7f51\u7ad9\u6765\u8bf4\uff0c\u8df3\u8f6c<\/span><em><span>\u5230\u98df\u8c31<\/span><\/em><span>\u6309\u94ae\u662f\u4e00\u79cd\u7b80\u5355\u7684\u7528\u6237\u81f3\u4e0a\u7684\u4f18\u5316\uff0c\u5b83\u5141\u8bb8\u8bbf\u95ee\u8005\u5feb\u901f\u8bbf\u95ee\u98df\u8c31\u5361\u4ee5\u8282\u7701\u65f6\u95f4\u3002\u4f8b\u5982\uff0c\u6211\u624b\u5934\u6709\u8fd9\u9053\u83dc\u7684\u914d\u6599\u5417\uff1f\u8fd9\u9053\u83dc\u80fd\u5728 30 \u5206\u949f\u5185\u505a\u597d\u5417\uff1f<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u4e00\u4e9b\u5e7f\u544a\u516c\u53f8\u201c\u63a5\u7ba1\u201d\u4e86\u8fd9\u4e2a\u8df3\u8f6c\u6309\u94ae\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u6ca1\u6709\u5c06\u7528\u6237\u5f15\u5bfc\u5230\u83dc\u8c31\u5361\uff0c\u800c\u662f\u5f15\u5bfc\u4ed6\u4eec\u5230\u5e7f\u544a\u3002<\/span><\/p>\n<p><strong><span>\u8fd9\u65e2\u662f\u5bf9\u7528\u6237\u7684\u4fae\u8fb1\uff0c\u4e5f\u8fdd\u53cd\u4e86<\/span><a href=\"https:\/\/searchengineland.com\/accessibility-overlay-disabled-users-389394\"><span>WCAG \u53ef\u8bbf\u95ee\u6027\u89c4\u5b9a<\/span><\/a><span>\u3002\u00a0<\/span><\/strong><\/p>\n<p><span>\u60a8\u6b63\u5728\u5411\u89c6\u89c9\u7528\u6237\u548c\u4f7f\u7528\u5c4f\u5e55\u9605\u8bfb\u5668\u7684\u89c6\u969c\u4eba\u58eb\u4f20\u8fbe\u8fd9\u6837\u7684\u4fe1\u606f\uff1a\u7528\u6237\u70b9\u51fb\u6b64\u6309\u94ae\u5c06\u8f6c\u5230\u83dc\u8c31\u5361\u3002\u76f8\u53cd\uff0c\u60a8\u5c06\u4ed6\u4eec\u53d1\u9001\u5230\u5e7f\u544a\uff0c\u4ed6\u4eec\u5fc5\u987b\u70b9\u51fb\u7b2c\u4e8c\u4e2a\u94fe\u63a5\u624d\u80fd\u5230\u8fbe\u4ed6\u4eec\u672c\u5e94\u9996\u5148\u8bbf\u95ee\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u8fd9\u5e76\u4e0d\u662f\u53ef\u7528\u6027\uff0c\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\u5f53\u7136\u4e5f\u4e0d\u662f\u201c\u6709\u5e2e\u52a9\u201d\u7684\u3002<\/span><\/p>\n<h3 id=\"h-table-of-contents\" class=\"wp-block-heading\"><span>\u76ee\u5f55<\/span><\/h3>\n<p><span>\u5728\u535a\u5ba2\u6587\u7ae0\u9876\u90e8\u6dfb\u52a0\u76ee\u5f55\u662f\u4e00\u79cd\u6d41\u884c\u7684\u505a\u6cd5\u3002\u60a8\u53ef\u4ee5\u5728<\/span><a href=\"https:\/\/www.iheartnaptime.net\/banana-bread\/\" target=\"_blank\" rel=\"noopener\"><span>\u6b64\u5904<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/thewanderlustkitchen.com\/homemade-german-spaetzle\/\" target=\"_blank\" rel=\"noopener\"><span>\u6b64\u5904\u7684<\/span><\/a><span>\u7f51\u7ad9\u4e0a\u770b\u5230\u8fd9\u79cd\u505a\u6cd5\u7684\u7cbe\u5f69\u793a\u4f8b\u3002<\/span><\/p>\n<p><span>\u4f46\u60f3\u8c61\u4e00\u4e0b\uff0c\u5305\u542b\u4e00\u4e2a\u6f02\u4eae\u7684\u76ee\u5f55\uff0c\u7136\u540e\u5c06\u5176\u5b8c\u5168\u5173\u95ed\u3002\u8fd9\u5df2\u6210\u4e3a 2023 \u5e74\u5e7f\u544a\u516c\u53f8\u7684\u5e38\u89c1\u5efa\u8bae\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0d\u8981\u8fd9\u6837\u505a\u3002\u00a0<\/span><\/p>\n<p><span>\u6ca1\u6709\u5fc5\u8981\u6dfb\u52a0\u6ca1\u4eba\u4f1a\u770b\u7684\u5185\u5bb9\u8868\u3002\u800c\u4e14\uff0c\u8fd9\u6837\u505a\u80af\u5b9a\u6ca1\u6709\u201c\u5e2e\u52a9\u201d\u3002<\/span><\/p>\n<h2 id=\"h-3-stop-using-interstitials-and-pop-ups-incorrectly\" class=\"wp-block-heading\"><span>3. \u505c\u6b62\u9519\u8bef\u4f7f\u7528\u63d2\u9875\u5f0f\u5e7f\u544a\u548c\u5f39\u51fa\u5f0f\u5e7f\u544a<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/google-page-experience-update-for-desktop-now-rolling-out-380548\"><span>\u9875\u9762\u4f53\u9a8c\u7b97\u6cd5<\/span><\/a><span>\u662f\u4e0e\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u5b9a\u671f\u7ed3\u5408\u7684\u4e1c\u897f\u3002\u6211\u5df2\u7ecf\u5728\u4e0a\u9762\u6ce8\u610f\u5230\u4e86\u201c\u907f\u514d\u8fc7\u591a\u7684\u5e7f\u544a\u8986\u76d6\u4e3b\u8981\u5185\u5bb9\u201d\u7684\u6ce8\u91ca\u3002<\/span><\/p>\n<p><span>\u4f46\u53e6\u4e00\u79cd\u5e38\u89c1\uff08\u5e76\u88ab\u7f51\u7ad9\u6240\u6709\u8005\u5ffd\u7565\uff09\u7684\u60c5\u51b5\u662f\u5728\u7f51\u7ad9\u4e0a\u4f7f\u7528\u8fdd\u89c4\u63d2\u9875\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/avoid-intrusive-interstitials\" target=\"_blank\" rel=\"noopener\"><span>\u6839\u636e\u6307\u5357\uff0c<\/span><\/a><span>\u5982\u679c\u67d0\u4e2a\u7f51\u7ad9\u7ecf\u5e38\u4f7f\u7528\u201c\u8fdd\u89c4\u63d2\u9875\u5e7f\u544a\u201d\uff0c\u5e76\u4e14\u201c\u8986\u76d6\u9875\u9762\u7684\u5927\u90e8\u5206\u5185\u5bb9\u201d\uff0c\u90a3\u4e48\u8c37\u6b4c\u53ef\u4ee5\u5bf9\u5176\u8fdb\u884c\u8fc7\u6ee4\u548c\/\u6216\u60e9\u7f5a\u3002<\/span><\/p>\n<p><span>\u6211\u65e0\u6cd5\u544a\u8bc9\u4f60\u6bcf\u5929\u6211\u6709\u591a\u5c11\u6b21\u770b\u5230\u67d0\u4e2a\u7f51\u7ad9\u8fd0\u884c\u201c\u8fdd\u89c4\u63d2\u9875\u5e7f\u544a\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u9700\u8981\u63d0\u9192\u7684\u662f\uff0c\u5982\u679c\u60a8\u8fd0\u884c\u7684<\/span><strong><span>\u4efb\u4f55<\/span><\/strong><span>\u5f39\u51fa\u7a97\u53e3\uff08\u7535\u5b50\u90ae\u4ef6\u3001\u65b0\u95fb\u901a\u8baf\u3001\u7535\u5b50\u4e66\u7b49\uff09\u5360\u636e\u4e86\u5c4f\u5e55\u7684\u4e09\u5206\u4e4b\u4e00\u4ee5\u4e0a\uff0c\u5e76\u5728\u201cGoogle \u7b2c\u4e00\u6b21\u70b9\u51fb\u201d\u65f6\u6fc0\u6d3b\uff0c\u5219\u60a8\u8fdd\u53cd\u4e86\u89c4\u5b9a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4f46\u6211\u7684\u63d2\u9875\u5e7f\u544a\u4ec5\u5728\u60a8\u5411\u4e0b\u6eda\u52a8\u65f6\u6fc0\u6d3b\u3002\u201d\u4ecd\u7136\u8fdd\u89c4\uff01<\/span><\/li>\n<li><span>\u201c\u4f46\u6211\u7684\u63d2\u9875\u5e7f\u544a\u53ea\u80fd\u5728\u9000\u51fa\u65f6\u6fc0\u6d3b\u3002\u201d\u4ecd\u7136\u8fdd\u89c4\uff01<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u60a8\u60f3\u8fd0\u884c\u5f39\u51fa\u7a97\u53e3\uff0c\u8bf7\u786e\u4fdd\u5b83\u5728\u201c\u9875\u9762\u4e4b\u95f4\u201d\u6fc0\u6d3b\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e0d\u662f\u5728 Google \u7b2c\u4e00\u6b21\u70b9\u51fb\u540e\u6fc0\u6d3b\u3002<\/span><\/p>\n<p><span>\u6700\u540e\uff0c\u8bf7\u4e0d\u8981\u5728\u540c\u4e00\u4e2a\u4eba\u6d4f\u89c8\u7f51\u7ad9\u65f6\u591a\u6b21\u5411\u5176\u663e\u793a\u5f39\u51fa\u7a97\u53e3\u3002\u60a8\u65e0\u6cd5\u8ba9\u8be5\u4eba\u7b2c\u4e8c\u6b21\u6216\u7b2c\u4e09\u6b21\u6ce8\u518c\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-4-helpful-content-doesn-t-mean-more-content\" class=\"wp-block-heading\"><span>4.\u6709\u7528\u7684\u5185\u5bb9\u5e76\u4e0d\u610f\u5473\u7740\u66f4\u591a\u7684\u5185\u5bb9<\/span><\/h2>\n<p><span>\u4e0d\u7ba1<\/span><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1671928005772578816\" target=\"_blank\" rel=\"noopener\"><span>Google \u8bf4\u4e86\u591a\u5c11\u6b21<\/span><\/a><span>\uff0c\u5927\u591a\u6570\u4eba\u4ecd\u7136\u4e0d\u660e\u767d<\/span><a href=\"https:\/\/searchengineland.com\/worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead-387204\"><span>\u5b57\u6570<\/span><strong><span>\u5e76\u4e0d\u662f<\/span><\/strong><span>\u6392\u540d\u56e0\u7d20<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u5728\u6700\u8fd1\u4e00\u6b21\u66f4\u65b0\u671f\u95f4\u5ba1\u67e5\u7f51\u7ad9\u65f6\u53d1\u73b0\u7684\u4e00\u4e2a\u8f83\u5927\u95ee\u9898\u5c31\u662f\u53d7\u5f71\u54cd\u7684\u9875\u9762\u4e0a\u5b58\u5728\u5927\u91cf\u591a\u4f59\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><strong><span>\u4f8b\u5982\uff1a\u98df\u8c31\u7f51\u7ad9\u00a0<\/span><\/strong><\/p>\n<p><span>\u4f5c\u8005\u5199\u4e86\u4e00\u6574\u7bc7\u5173\u4e8e\u201cCr\u00e8me Brulee\u201d\u7684\u8bba\u6587\uff0c\u7136\u540e\u60f3\u77e5\u9053\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u88ab\u591a\u4e2a\u4fe1\u606f\u8f83\u5c11\u7684\u7f51\u7ad9\u51fb\u8d25\u3002<\/span><\/p>\n<p><span>\u6709\u5e2e\u52a9\u610f\u5473\u7740\u63d0\u4f9b\u7528\u6237\u9700\u8981\u7684\u4fe1\u606f\uff0c\u5e76\u4e14\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c<\/span><strong><span>\u4ec5\u63d0\u4f9b<\/span><\/strong><span>\u7528\u6237\u9700\u8981\u7684\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u666e\u901a\u7528\u6237\u6765\u8bf4\uff0c\u4e0d\u9700\u8981\u7528\u989d\u5916\u7684 400 \u4e2a\u5b57\u6765\u63cf\u8ff0\u201c\u53ef\u8ffd\u6eaf\u5230 17 \u4e16\u7eaa\u7684\u7126\u7cd6\u5e03\u4e01\u6709\u4e89\u8bae\u7684\u5386\u53f2\u201d\uff0c\u5c31\u53ef\u4ee5\u6ee1\u8db3\u8fd9\u4e2a\u98df\u8c31\u7684<\/span><strong><span>\u76ee\u7684\u3002<\/span><\/strong><\/p>\n<p><strong><span>\u4f8b\u5982\uff1a\u65c5\u6e38\u7f51\u7ad9\u00a0<\/span><\/strong><\/p>\n<p><span>\u4f5c\u8005\u5199\u4e86\u4e00\u7bc7\u5173\u4e8e\u65b0\u897f\u5170\u60e0\u7075\u987f\u666f\u70b9\u7684\u8be6\u7ec6\u6587\u7ae0\u3002\u6587\u7ae0\u7684\u5b57\u6570\u8fdc\u8fdc\u9ad8\u4e8e\u6392\u540d\u5e73\u5747\u6c34\u5e73\uff0c\u800c\u4e14\u975e\u5e38\u8be6\u7ec6\u3002\u00a0<\/span><\/p>\n<p><span>\u95ee\u9898\u662f\uff0c\u4f5c\u8005\u4ece\u6765\u6ca1\u6709\u4eb2\u81ea\u53bb\u8fc7\u8fd9\u4e2a\u56fd\u5bb6\u6216\u8005\u5176\u4e2d\u5217\u51fa\u7684\u4efb\u4f55\u666f\u70b9\u3002<\/span><\/p>\n<p><span>\u6587\u7ae0\u53cd\u6620\u51fa\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5176\u4e2d\u6ca1\u6709\u4f5c\u8005\u7684\u7167\u7247\u3002<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u4fe1\u606f\u7f3a\u4e4f\u6765\u8bbf\u8005\u7684\u4efb\u4f55\u6e05\u6670\u7684\u4e2a\u4eba\u89c2\u5bdf\u3002<\/span><\/li>\n<li><span>\u5e16\u5b50\u4e2d\u63d0\u5230\u7684\u591a\u4e2a\u201c\u5174\u8da3\u70b9\u201d\u5df2\u4e0d\u590d\u5b58\u5728\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6709\u5e2e\u52a9\u610f\u5473\u7740\u6839\u636e\u60a8\u5b9e\u9645\u6240\u5199\u5185\u5bb9\u7684\u6307\u5bfc\u65b9\u9488\u8868\u73b0\u51fa\u201c\u6e05\u6670\u7684\u4e13\u4e1a\u77e5\u8bc6\u201d\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u64b0\u5199\u8be6\u7ec6\u7684\u6587\u7ae0\u662f\u4e0d\u591f\u7684\uff0c\u5c24\u5176\u662f\u5f53\u60a8\u8fd8\u4f7f\u7528\u5e93\u5b58\u7167\u7247\u5e76\u4e14\u6ca1\u6709\u7b2c\u4e00\u624b\u89c2\u5bdf\u7ed3\u679c\u53ef\u4ee5\u4e0e\u89c2\u4f17\u5206\u4eab\u65f6\u3002<\/span><\/p>\n<h2 id=\"h-5-bloggers-must-support-any-and-all-health-claims\" class=\"wp-block-heading\"><span>5. \u535a\u4e3b\u5fc5\u987b\u652f\u6301\u6240\u6709\u5065\u5eb7\u58f0\u660e<\/span><\/h2>\n<p><span>\u5728\u6700\u8fd1\u7684\u66f4\u65b0\u4e2d\uff0c\u5065\u5eb7\u76f8\u5173\u7684\u535a\u5ba2\u548c\u98df\u8c31\u7f51\u7ad9\u53d7\u5230\u660e\u663e\u5f71\u54cd\u3002\u67e5\u770b\u53d7\u5f71\u54cd\u7f51\u7ad9\u7684\u603b\u6570\uff0c\u5f88\u5bb9\u6613\u770b\u51fa\u4e00\u4e2a\u6e05\u6670\u7684\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span>\u7edd\u5927\u591a\u6570\u53d7\u5230\u653b\u51fb\u7684\u5065\u5eb7\u7f51\u7ad9\u90fd\u5f88\u96be\u7406\u89e3\u201c\u5065\u5eb7\u4e8b\u5b9e\u201d\u548c\u201c\u5065\u5eb7\u58f0\u660e\u201d\u4e4b\u95f4\u7684\u533a\u522b\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u535a\u4e3b\u53ef\u4ee5\u8bf4\u201c\u6b64\u98df\u8c31\u4e0d\u542b\u4e73\u5236\u54c1\u201d\uff0c\u8fd9\u4e0d\u662f<\/span><strong><span>\u5065\u5eb7<\/span><\/strong><span>\u58f0\u660e\u3002\u8fd9\u662f\u5065\u5eb7\u4e8b\u5b9e\u3002\u67d0\u4e9b\u4e1c\u897f\u8981\u4e48\u662f\u201c\u4e0d\u542b\u4e73\u5236\u54c1\u201d\uff0c\u8981\u4e48\u4e0d\u662f\u3002\u901a\u5e38\u4e0d\u9700\u8981\u5916\u90e8\u652f\u6301\u3002<\/span><\/p>\n<p><span>\u4f46\u5982\u679c\u540c\u4e00\u4f4d\u535a\u4e3b\u8bf4\uff1a\u201c\u8fd9\u4e2a\u98df\u8c31\u4e0d\u542b\u4e73\u5236\u54c1\uff0c\u56e0\u6b64\u5bf9\u6d88\u9664\u7c89\u523a\u975e\u5e38\u6709\u6548\u201d\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u4e00\u4e2a\u9700\u8981\u652f\u6301\u7684\u5065\u5eb7\u58f0\u660e\u3002<\/span><\/p>\n<p><span>\u8981\u67e5\u770b\u60a8\u662f\u5426\u6709\u610f\u6216\u65e0\u610f\u5730\u6267\u884c\u4e86\u6b64\u64cd\u4f5c\uff0c\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/advanced-google-search-operators-388355\"><span>Google Site Operator<\/span><\/a><span>\u5bf9\u60a8\u7684\u7f51\u7ad9\u5185\u5bb9\u8fdb\u884c\u7b80\u5355\u7684\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u6211\u5728\u5ba1\u6838\u7f51\u7ad9\u65f6\u5efa\u8bae\u7684\u4e00\u4e9b\u4e3b\u8981\u5185\u5bb9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>site:yoursite.com \u6b63\u6587\uff1a\u5065\u5eb7\u76ca\u5904<\/span><\/li>\n<li><span>site:yoursite.com \u6b63\u6587\uff1a\u51cf\u80a5<\/span><\/li>\n<li><span>site:yoursite.com \u6b63\u6587\uff1a\u51cf\u5c11\u708e\u75c7<\/span><\/li>\n<li><span>site:yoursite.com \u6b63\u6587\uff1a\u5fc3\u810f\u75c5<\/span><\/li>\n<\/ul>\n<p><span>\u6839\u636e Google \u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u6307\u5357\uff0c\u4e0a\u8ff0\u5185\u5bb9\u5c5e\u4e8e<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#expertise-questions\" target=\"_blank\" rel=\"noopener\"><span>\u5185\u5bb9\u548c\u4f5c\u8005\u90e8\u5206\u7684\u8bc1\u660e\u4e13\u4e1a\u77e5\u8bc6<\/span><\/a><span>\u3002\u8fd9\u4e9b\u4fe1\u606f\u662f\u5426\u901a\u8fc7\u660e\u786e\u7684\u6765\u6e90\u6216\u53ef\u9a8c\u8bc1\u7684\u4fe1\u606f\u8ba9\u60a8\u4fe1\u4efb\u4f5c\u8005\uff1f<\/span><\/p>\n<p><span>\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u51e0\u4e4e\u4e0d\u6d89\u53ca\u4efb\u4f55\u660e\u663e\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u76ee\u6807\u7f51\u7ad9\u7684\u6392\u540d\u4e0b\u964d\u4e5f\u53cd\u6620\u4e86\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<h2 id=\"h-6-stop-writing-copy-just-because-you-think-it-will-rank\" class=\"wp-block-heading\"><span>6. \u4e0d\u8981\u4ec5\u4ec5\u56e0\u4e3a\u4f60\u8ba4\u4e3a\u5b83\u4f1a\u6392\u540d\u800c\u5199\u6587\u6848<\/span><\/h2>\n<p><span>\u8fd9\u662f\u6700\u4ee4\u4eba\u56f0\u60d1\u7684\u4e00\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e Google \u7684\u8bf4\u6cd5\uff0c\u5982\u679c\u4f60\u5199\u5185\u5bb9\u201c\u4ec5\u4ec5\u662f\u56e0\u4e3a\u4f60\u8ba4\u4e3a\u5b83\u53ef\u4ee5\u6392\u540d\u201d\uff0c\u90a3\u4e48\u5b9e\u9645\u4e0a\u4ed6\u4eec\u5e76\u4e0d\u60f3\u8ba9\u5b83\u6392\u540d\u3002\u8bbd\u523a\u5427\uff1f<\/span><\/p>\n<p><span>\u8c37\u6b4c\u7684\u201c\u5982\u4f55\u521b\u5efa\u53ef\u9760\u7684\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\u201d\u9875\u9762\u7684<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#why-was-the-content-created\"><span>\u201c\u4e3a\u4ec0\u4e48\u201d\u90e8\u5206<\/span><\/a><span>\u5bf9\u6b64\u8fdb\u884c\u4e86\u8be6\u7ec6\u8bf4\u660e\u3002<\/span><\/p>\n<p><span>\u8fd9\u6b21\u66f4\u65b0\u5ef6\u7eed\u4e86\u6211\u4eec\u5728 Google \u4e0a\u770b\u5230\u7684\u4e00\u7cfb\u5217\u53d8\u5316\uff0c\u4e3b\u8981\u91cd\u70b9\u662f\u63d0\u5347\u539f\u521b\u3001\u72ec\u7279\u6216\u6dfb\u52a0\u65b0\u5185\u5bb9\uff0c\u8ba9\u7528\u6237\u771f\u6b63\u89c9\u5f97\u6709\u7528\uff0c\u8fdb\u800c\u6709\u6240\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p><span>Google \u5728\u6b64\u5904\u63d0\u4f9b\u7684\u5185\u5bb9\u8d28\u91cf\u95ee\u9898\u968f\u7740\u6bcf\u6b21\u66f4\u65b0\u53d8\u5f97\u8d8a\u6765\u8d8a\u6709\u4ef7\u503c\u3002\u4f5c\u4e3a\u7f51\u7ad9\u6240\u6709\u8005\uff0c\u8bf7\u67e5\u770b\u60a8\u4e22\u5f03\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u5c06\u8be5\u5185\u5bb9\u4e0eGoogle \u4e3a\u6240\u6709\u51fa\u7248\u5546\u5217\u51fa\u7684<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#content-and-quality-questions\" target=\"_blank\" rel=\"noopener\"><span>12 \u4e2a\u5185\u5bb9\u8d28\u91cf\u95ee\u9898\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/a><\/p>\n<p><span>\u5f53\u4f60\u8fdb\u884c\u5185\u5bb9\u5ba1\u6838\u5e76\u67e5\u770b\u54ea\u4e9b\u5185\u5bb9\u4e0b\u964d\u65f6\uff0c\u95ee\u81ea\u5df1\u4e09\u4e2a\u7b80\u5355\u7684\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u5185\u5bb9\u4e3b\u8981\u662f\u4e3a\u4eba\u7c7b\u8bfb\u8005\u8fd8\u662f\u641c\u7d22\u5f15\u64ce\u8bfb\u8005\u64b0\u5199\u7684\uff1f\u00a0<\/span><\/li>\n<li><span>\u60a8\u7684\u5185\u5bb9\u662f\u5426\u63d0\u4f9b\u4e86\u5176\u4ed6\u5730\u65b9\u4e0d\u6613\u83b7\u5f97\u7684\u72ec\u7279\u4e14\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff1f<\/span><\/li>\n<li><span>\u60a8\u613f\u610f\u4e0e\u60a8\u7684\u670b\u53cb\u3001\u5bb6\u4eba\u6216\u540c\u4e8b\u5206\u4eab\u60a8\u7684\u5185\u5bb9\u5417\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u5bf9\u5176\u4e2d\u4efb\u4f55\u4e00\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\u201c\u5426\u201d\uff0c\u90a3\u4e48\u662f\u65f6\u5019\u91cd\u65b0\u8003\u8651\u8be5\u5185\u5bb9\u5e76\u5c06\u5176\u4ece\u7f51\u7ad9\u4e0a\u5b8c\u5168\u5220\u9664\u4e86\uff01<\/span><\/p>\n<h2 id=\"h-7-niche-down-and-elevate-individual-expertise\" class=\"wp-block-heading\"><span>7. \u7f29\u5c0f\u8303\u56f4\u5e76\u63d0\u5347\u4e2a\u4eba\u4e13\u4e1a\u77e5\u8bc6<\/span><\/h2>\n<p><span>\u6b64\u6b21\u6700\u65b0\u66f4\u65b0\u4e2d\u53d7\u5f71\u54cd\u7684\u7f51\u7ad9\u4e2d\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u662f\u591a\u5143\u5316\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u7f51\u7ad9\u53d1\u5e03\u7f8e\u98df\u3001\u751f\u6d3b\u65b9\u5f0f\u548c\u65c5\u884c\u5e16\u5b50\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u53d1\u5e03\u7f8e\u98df\u548c\u65c5\u884c\u5e16\u5b50\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u53d1\u5e03\u64cd\u4f5c\u65b9\u6cd5\u3001\u5065\u5eb7\u3001\u7f8e\u98df\u548c\u4ea7\u54c1\u8bc4\u8bba\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u540c\u4e00\u4e2a\u57df\u540d\u4e0a\u3002<\/span><\/p>\n<p><span>Google \u66fe\u591a\u6b21\u8868\u793a\uff0c\u5c3d\u7ba1\u4ed6\u4eec\u6839\u636e\u5355\u4e2a\u9875\u9762\u8fdb\u884c\u8bc4\u5206\uff0c\u4f46\u4ed6\u4eec\u5728\u4e3b\u673a\u7ea7\u522b\u8fdb\u884c\u60e9\u7f5a\u3002\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u662f\u4e00\u79cd\u7ad9\u70b9\u8303\u56f4\u7684\u7b97\u6cd5\u3002<\/span><\/p>\n<p><span>\u60a8\u7684\u7f51\u7ad9\u4e0a\u6709\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u5417\uff1f\u662f\u5426\u6709\u4e00\u4e2a\u6216\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u6574\u4f53\u5185\u5bb9\u8d28\u91cf\u663e\u8457\u4e0b\u964d\uff1f<\/span><\/p>\n<p><span>\u8981\u77e5\u9053\uff0c\u8de8\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u5185\u5bb9\u8d28\u91cf\u53c2\u5dee\u4e0d\u9f50\u4e0d\u4ec5\u662f\u53ef\u80fd\u7684\uff0c\u800c\u4e14\u662f\u6781\u5176\u5e38\u89c1\u7684\u60c5\u51b5\u3002\u800c\u5bf9\u4e8e\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\uff0c\u8fd9\u53ef\u80fd\u4f1a\u7279\u522b\u635f\u5bb3\u60a8\u7684\u6574\u4f53\u6392\u540d\u524d\u666f\u3002<\/span><\/p>\n<p><strong><span>\u4f8b\u5982\uff1a\u65c5\u6e38\u7f51\u7ad9<\/span><\/strong><\/p>\n<p><span>\u5728\u75ab\u60c5\u7206\u53d1\u524d\uff0c\u7f51\u7ad9\u7684\u4f5c\u8005\u4eec\u7ecf\u5e38\u5916\u51fa\u65c5\u884c\uff0c\u4f46\u662f\u5f53\u75ab\u60c5\u5bfc\u81f4\u65c5\u884c\u4e2d\u65ad\u65f6\uff0c\u4ed6\u4eec\u4e0d\u5f97\u4e0d\u8f6c\u5411\u53e6\u4e00\u4e2a\u9886\u57df\uff08\u98df\u8c31\uff09\u3002<\/span><\/p>\n<p><span>\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0c\u4ed6\u4eec\u4e0d\u65ad\u5c06\u5185\u5bb9\u9009\u62e9\u62d3\u5c55\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u9886\u57df\uff0c\u9996\u5148\u662f\u83dc\u8c31\uff0c\u7136\u540e\u662f\u64cd\u4f5c\u65b9\u6cd5\uff0c\u6700\u8fd1\u53c8\u6269\u5c55\u5230\u6574\u4e2a\u4ea7\u54c1\u8bc4\u8bba\u90e8\u5206\u3002<\/span><\/p>\n<p><span>2023 \u5e74 9 \u6708\u66f4\u65b0\u4e86\u6709\u7528\u7684\u5185\u5bb9\u540e\uff0c\u8be5\u7f51\u7ad9\u73b0\u5728\u5df2\u5173\u95ed 50%\u3002\u8bc4\u8bba\u663e\u793a\uff0c\u4e0e\u5176\u4ed6\u9886\u57df\u76f8\u6bd4\uff0c\u67d0\u4e9b\u9886\u57df\u7684\u5185\u5bb9\u8d28\u91cf\u6781\u4f4e\u3002<\/span><\/p>\n<p><span>\u5c31\u50cf\u4f60\u53ef\u80fd\u5fc5\u987b\u5207\u9664\u574f\u75bd\u80a2\u4f53\u624d\u80fd\u633d\u6551\u6574\u4e2a\u8eab\u4f53\u4e00\u6837\uff0c\u5982\u679c\u8fd9\u4e2a\u7f51\u7ad9\u60f3\u8981\u6062\u590d\uff0c\u60c5\u51b5\u53ef\u80fd\u4e5f\u662f\u5982\u6b64\u3002\u5220\u9664\u4f4e\u8d28\u91cf\u3001\u8584\u5f31\u7684\u5229\u57fa\u5185\u5bb9\uff0c\u91cd\u65b0\u5f00\u59cb\u505a\u4f60\u4ee5\u524d\u6700\u64c5\u957f\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n<p><strong><span>\u793a\u4f8b\uff1a\u751c\u54c1\u535a\u4e3b<\/span><\/strong><\/p>\n<p><span>\u8fd9\u4f4d\u535a\u4e3b\u6700\u521d\u4e13\u6ce8\u4e8e\u65e0\u9eb8\u8d28\u751c\u70b9\u98df\u8c31\uff0c\u53d6\u5f97\u4e86\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u6210\u529f\u3002\u5979\u51fa\u8272\u5730\u64b0\u5199\u4e86\u5b8c\u6574\u7684\u98df\u8c31\uff0c\u5e76\u4e14\u907f\u514d\u4e86\u5065\u5eb7\u58f0\u660e\u3002<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u5979\u51b3\u5b9a\u6269\u5927\u535a\u5ba2\u8303\u56f4\uff0c\u6db5\u76d6\u4e0e\u98df\u8c31\u65e0\u5173\u7684\u5185\u5bb9\uff0c\u56e0\u4e3a\u5979\u88ab\u544a\u77e5\u9700\u8981\u66f4\u591a\u5185\u5bb9\u624d\u80fd\u771f\u6b63\u53d1\u5c55\u5979\u7684\u535a\u5ba2\u3002\u00a0<\/span><\/p>\n<p><span>\u7ed3\u679c\u662f\uff0c\u5927\u91cf\u7528\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5236\u4f5c\u7684\u201c\u8865\u5145\u5185\u5bb9\u201d\u6839\u672c\u65e0\u6cd5\u4e0e\u5979\u4e4b\u524d\u7684\u5185\u5bb9\u8d28\u91cf\u76f8\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u968f\u540e\uff0c\u8bf8\u5982\u201c\u4f7f\u7528\u7ffb\u7cd6\u7cd6\u971c\u7684 X \u79cd\u65b9\u6cd5\u201d\u548c\u201c\u5357\u74dc\u9171\u914d\u4ec0\u4e48\u201d\u7b49\u65b0\u5185\u5bb9\u5e16\u5b50\u88ab\u9009\u4e2d\uff0c\u8fd9\u5e76\u4e0d\u662f\u56e0\u4e3a\u5979\u7684\u89c2\u4f17\u8981\u6c42\u8fd9\u4e9b\u5e16\u5b50\uff0c\u800c\u662f\u56e0\u4e3a\u5979\u7684\u5e7f\u544a\u516c\u53f8\u63d0\u4f9b\u4e86\u5de5\u5177\u544a\u8bc9\u5979\uff0c\u201c\u563f\uff0c\u4f60\u53ef\u4ee5\u4e3a\u6b64\u8fdb\u884c\u6392\u540d\uff0c\u5f53\u4f60\u8fd9\u6837\u505a\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u4f60\u63d0\u4f9b\u66f4\u591a\u5e7f\u544a\u3002\u201d<\/span><\/p>\n<p><span>\u8be5\u7f51\u7ad9\u81ea\u66f4\u65b0\u4ee5\u6765\u5df2\u4e0b\u964d 52%\u3002\u8fc7\u53bb 18 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href=\"https:\/\/searchengineland.com\/effective-about-us-page-examples-390207\"><span>\u5173\u4e8e\u201d\u9875\u9762<\/span><\/a><span>\uff0c\u5411\u6240\u6709\u613f\u610f\u542c\u7684\u4eba\u5439\u5618\uff0c\u201c<\/span><em><span>\u563f\uff0c\u6211\u771f\u662f\u592a\u5389\u5bb3\u4e86\uff0c\u8fd9\u5c31\u662f\u4f60\u5e94\u8be5\u76f8\u4fe1\u6211\u7684\u5185\u5bb9\u7684\u539f\u56e0<\/span><\/em><span>\u3002\u201d<\/span><\/p>\n<p><span>\u4f60\u8fd8\u9700\u8981\u4ece\u5916\u90e8\u5bfb\u627e\u652f\u6301\u8005\u3002\u4ece\u64ad\u5ba2\u548c\u8bbf\u8c08\u5230\u8fc7\u53bb\u7684\u5ba2\u6237\u548c\u73b0\u6709\u7684\u7c89\u4e1d\uff0c\u5145\u5206\u5229\u7528\u4ed6\u4eec\uff0c\u5bfb\u627e\u4efb\u4f55\u53ef\u89c1\u7684\u4e13\u4e1a\u4f8b\u5b50\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\u662f\u65f6\u5019<\/span><a href=\"https:\/\/searchengineland.com\/earn-knowledge-panel-without-wikipedia-page-386804\"><span>\u8003\u8651\u4f18\u5316\u77e5\u8bc6\u9762\u677f<\/span><\/a><span>\u4e86\u3002\u6216\u8005\u7f16\u5199\u4f60\u4e00\u76f4\u63a8\u8fdf\u7684\u98df\u8c31\u3002\u6216\u8005\uff0c\u53ea\u662f\u514b\u670d\u4f60\u7684\u4e0d\u5b89\u5168\u611f\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/the-power-of-podcasting-how-to-boost-your-reputation-and-search-engine-rankings-295003\"><span>\u627e\u5230\u4e00\u4e2a\u64ad\u5ba2\u6765\u8bb2\u8ff0\u4f60\u7684\u6545\u4e8b<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u5e95\u7ebf\uff1a<\/span><\/strong><span>\u6211\u4eec\u4e0d\u53ef\u80fd\u6210\u4e3a\u6240\u6709\u9886\u57df\u7684\u4e13\u5bb6\u3002\u5982\u679c\u60a8\u6b63\u5728\u906d\u53d7\u6d41\u91cf\u635f\u5931\uff0c\u90a3\u4e48\u73b0\u5728\u662f\u65f6\u5019\u56de\u5230\u60a8\u6240\u4e86\u89e3\u7684\u5185\u5bb9\u4ee5\u53ca Google \u6700\u521d\u7528\u6765\u5bf9\u60a8\u8fdb\u884c\u6392\u540d\u7684\u5185\u5bb9\u4e86\u3002\u5220\u9664\u65b0\u7684\u5229\u57fa\u5185\u5bb9\uff0c\u6216\u5c06\u65b0\u7684\u5229\u57fa\u5185\u5bb9\u79fb\u52a8\u5230\u4e00\u4e2a\u5168\u65b0\u7684\u57df\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u4eba\u4eec\u5e38\u8bf4\uff0c\u4f1a\u54ed\u7684\u5b69\u5b50\u603b\u6709\u5976\u5403\u3002\u8981\u8ba9\u5b69\u5b50\u65e0\u6cd5\u88ab\u5ffd\u89c6\u3002\u6210\u4e3a\u81ea\u5df1\u7684\u5566\u5566\u961f\u957f\uff0c\u5e76\u589e\u52a0\u5916\u90e8\u5bf9\u7f51\u7ad9\u7684\u63d0\u53ca\uff0c\u4ee5\u52a0\u5f3a\u60a8\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 id=\"h-it-s-never-been-harder-to-be-a-content-creator\" class=\"wp-block-heading\"><span>\u6210\u4e3a\u5185\u5bb9\u521b\u4f5c\u8005\u4ece\u672a\u5982\u6b64\u56f0\u96be<\/span><\/h2>\n<p><span>\u73b0\u5728\uff0c\u5bf9\u4e8e\u8bb8\u591a\u535a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u7247\u9ed1\u6697\u7684\u8352\u5730\u3002<\/span><\/p>\n<p><span>\u6211\u4ece\u4e8b\u641c\u7d22\u8425\u9500\u5de5\u4f5c\u8fd1 25 \u5e74\u3002\u7136\u800c\uff0c\u4eca\u5929\u6211\u5374\u65e0\u6cd5\u66f4\u597d\u5730\u5b89\u6170\u90a3\u4e9b\u5931\u53bb\u751f\u8ba1\u7684\u535a\u4e3b\u6216\u7f51\u7ad9\u6240\u6709\u8005\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u60a8\u53ef\u4ee5\u4ece Google \u7684\u6838\u5fc3\u548c\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u4e2d\u6062\u590d\u8fc7\u6765\uff0c\u4f46\u8fd9\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\u3002\u60a8\u9700\u8981\u82b1\u8d39\u6570\u6708\u7684\u65f6\u95f4\u5e76\u4ed8\u51fa\u660e\u786e\u7684\u52aa\u529b\u624d\u80fd\u8ba9 Google \u660e\u767d\u60a8\u662f\u5728\u4e3a\u4eba\u7c7b\u800c\u4e0d\u662f\u673a\u5668\u4eba\u5199\u4f5c\u3002<\/span><\/p>\n<p><span>\u4f46\u4f60\u53ef\u4ee5\u505a\u5230\u3002\u5173\u6ce8\u4e0a\u8ff0\u8981\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u59cb\u7ec8\u5c06\u7528\u6237\u653e\u5728\u7b2c\u4e00\u4f4d\u3002\u60a8\u4fdd\u5b58\u7684\u7f51\u7ad9\u5c06\u5c5e\u4e8e\u60a8\u81ea\u5df1\u3002<\/span><\/p>\n<p><span>\u795d\u4f60\u597d\u8fd0\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c2023 \u5e74 9 \u6708\u5b9e\u7528\u5185\u5bb9\u66f4\u65b0\u4e8e 9 \u6708 14 \u65e5\u5f00\u59cb\u63a8\u51fa\uff0c\u5e76\u4e8e14 \u5929\u540e\u7684 9 \u6708 28 \u65e5\u5b8c\u6210\u63a8\u51fa\u3002 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4658","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4658"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4658\/revisions"}],"predecessor-version":[{"id":4812,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4658\/revisions\/4812"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4658"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}