{"id":4660,"date":"2025-01-11T04:23:29","date_gmt":"2025-01-10T20:23:29","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4660"},"modified":"2025-01-11T04:23:45","modified_gmt":"2025-01-10T20:23:45","slug":"%e6%9f%a5%e6%89%be%e5%92%8c%e4%bf%ae%e5%a4%8d%e6%8d%9f%e5%9d%8f%e7%9a%84%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5%e7%9a%84-seo-%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4660","title":{"rendered":"\u67e5\u627e\u548c\u4fee\u590d\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u7684 SEO \u6307\u5357"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u7f51\u7ad9\u4e0a\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u4f1a\u635f\u5bb3\u7528\u6237\u4f53\u9a8c\u548c\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u6027\u3002<\/span><\/p>\n<p><span>\u4f46\u5728\u60a8\u53ef\u4ee5\u5bf9\u7f51\u7ad9\u8fdb\u884c\u7684\u4f17\u591a\u6280\u672f<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u6539\u8fdb\u4e2d\uff0c\u8bc6\u522b\u548c\u4fee\u590d\u65e0\u6548\u94fe\u63a5\u53ef\u80fd\u4f1a\u88ab\u5ffd\u7565\u3002\u5982\u679c\u60a8\u5c1d\u8bd5\u5728\u62e5\u6709\u6570\u5343\u4e2a\u7f51\u9875\u7684\u7f51\u7ad9\u4e0a\u5927\u89c4\u6a21\u6267\u884c\u6b64\u64cd\u4f5c\uff0c\u5219\u5c24\u5176\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<p><span>\u5e78\u8fd0\u7684\u662f\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/technical-seo-audit-what-to-look-for-385213\"><span>\u5b9a\u671f\u5ba1\u6838<\/span><\/a><span>\u548c\u4e00\u6574\u5957<\/span><a href=\"https:\/\/searchengineland.com\/top-enterprise-seo-tools-comparison-427350\"><span>SEO \u5de5\u5177<\/span><\/a><span>\u4f7f\u65ad\u5f00\u7684\u94fe\u63a5\u6210\u4e3a\u4e00\u4e2a\u5bb9\u6613\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u800c\u4e0d\u9700\u8981\u5927\u91cf\u7684\u6280\u672f\u4e13\u4e1a\u77e5\u8bc6\u3002\u00a0<\/span><\/p>\n<p><span>\u672c\u6307\u5357\u5c06\u91cd\u70b9\u4ecb\u7ecd\u6709\u5173\u4fee\u590d\u7f51\u7ad9\u4e0a\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u7684\u5173\u952e\u8fc7\u7a0b\u60a8\u9700\u8981\u4e86\u89e3\u7684\u6240\u6709\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-are-broken-internal-links\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u65ad\u5f00\u7684\u5185\u90e8\u94fe\u63a5\uff1f<\/span><\/h2>\n<p><span>\u987e\u540d\u601d\u4e49\uff0c\u65ad\u5f00\u7684\u5185\u90e8\u94fe\u63a5\u6307\u5411\u60a8\u7f51\u7ad9\u4e0a\u4e0d\u5b58\u5728\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u5f53\u5185\u90e8\u94fe\u63a5\u6307\u5411\u8fd4\u56de\u9519\u8bef\u3001\u4e0d\u518d\u5b58\u5728\u6216\u65e0\u6cd5\u627e\u5230\u7684\u9875\u9762\u65f6\uff0c\u5185\u90e8\u94fe\u63a5\u5c31\u4f1a\u65ad\u5f00\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-causes-of-broken-links\" class=\"wp-block-heading\"><span>\u94fe\u63a5\u65ad\u5f00\u7684\u539f\u56e0<\/span><\/h3>\n<p><span>\u94fe\u63a5\u201c\u65ad\u5f00\u201d\u7684\u539f\u56e0\u6709\u5f88\u591a\u3002\u6839\u636e\u60a8\u7f51\u7ad9\u4e0a\u7684\u5229\u76ca\u76f8\u5173\u8005\u6570\u91cf\u4ee5\u53ca\u7f51\u7ad9\u89c4\u6a21\uff0c\u8fd9\u4e9b\u9519\u8bef\u5f88\u5bb9\u6613\u88ab\u5ffd\u89c6\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u9700\u8981\u6ce8\u610f\u7684\u4e3b\u8981\u65ad\u5f00\u94fe\u63a5\u539f\u56e0\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6709\u95ee\u9898\u7684\u9875\u9762\u5df2\u4ece\u7f51\u7ad9\u4e0a\u5220\u9664\/\u79fb\u9664\u3002<\/span><\/li>\n<li><span>\u94fe\u63a5\u7684 URL \u6709\u62fc\u5199\u9519\u8bef\u3002<\/span><\/li>\n<li><span>\u5bf9\u9875\u9762\u7684 URL \u8fdb\u884c\u4e86\u66f4\u6539\uff0c\u4f46\u91cd\u5b9a\u5411\u4e2d\u6ca1\u6709\u53cd\u6620\u66f4\u65b0\u3002<\/span><\/li>\n<li><span>\u5728\u7ad9\u70b9\u8fc1\u79fb\u671f\u95f4\uff0c\u9875\u9762\u7684\u7ed3\u6784\u6216\u5176\u547d\u540d\u7ea6\u5b9a\u5df2\u53d1\u751f\u6539\u53d8\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u60a8\u8ba1\u5212\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u8fdb\u884c<\/span><a href=\"https:\/\/searchengineland.com\/seo-dos-and-donts-of-website-migration-381075\"><span>\u7f51\u7ad9\u8fc1\u79fb<\/span><\/a><span>\uff0c\u8bf7\u7279\u522b\u6ce8\u610f\u60a8\u7684\u94fe\u63a5\u3002\u5168\u9762\u7684<\/span><a href=\"https:\/\/searchengineland.com\/create-301-redirect-map-203248\"><span>301 \u91cd\u5b9a\u5411\u6620\u5c04<\/span><\/a><span>\u53ef\u4ee5\u9632\u6b62\u641c\u7d22\u6743\u76ca\u7684\u635f\u5931\uff0c\u5e76\u6700\u7ec8\u901a\u8fc7\u9632\u6b62\u6574\u4e2a\u7f51\u7ad9\u51fa\u73b0\u5927\u91cf\u65ad\u5f00\u7684\u94fe\u63a5\u6765\u5e2e\u52a9\u60a8\u8282\u7701\u65f6\u95f4\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-why-it-s-crucial-to-fix-broken-internal-links\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u4fee\u590d\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u81f3\u5173\u91cd\u8981<\/span><\/h2>\n<h3 id=\"h-impact-on-seo-nbsp\" class=\"wp-block-heading\"><span>\u5bf9SEO\u7684\u5f71\u54cd\u00a0<\/span><\/h3>\n<p><span>\u4ece SEO \u7684\u89d2\u5ea6\u6765\u770b\uff0c\u65ad\u5f00\u7684\u5185\u90e8\u94fe\u63a5\u53ef\u80fd\u4f1a\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u9996\u5148\uff0c\u5177\u6709\u5f3a\u951a\u6587\u672c\u7684\u5185\u90e8\u94fe\u63a5\u662fGoogle \u7b49\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u7684\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-ranking-signals-complete-breakdown-391784\"><span>\u6392\u540d\u4fe1\u53f7\u3002<\/span><\/a><\/p>\n<p><span>\u65e0\u6548\u94fe\u63a5\u4f1a\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u7d22\u5f15\u7f51\u7ad9\u7684\u80fd\u529b\u3002\u94fe\u63a5\u4e0d\u6b63\u786e\u6216\u65e0\u6cd5\u8bbf\u95ee\u7684\u9875\u9762\u53ef\u80fd\u6839\u672c\u65e0\u6cd5\u88ab\u7d22\u5f15\uff0c\u4ece\u800c\u5bfc\u81f4\u5931\u53bb\u641c\u7d22\u53ef\u89c1\u6027\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u94fe\u63a5\u826f\u597d\u7684\u5185\u90e8\u7ed3\u6784\u4f1a\u5728\u6574\u4e2a\u7f51\u7ad9\u5185\u5206\u914d\u94fe\u63a5\u6743\u76ca\u3002<\/span><\/p>\n<p><span>\u65ad\u5f00\u7684\u94fe\u63a5\u4f1a\u4e2d\u65ad\u6b64\u6d41\u7a0b\uff0c\u53ef\u80fd\u4f1a\u964d\u4f4e\u9875\u9762\u751a\u81f3\u6574\u4e2a\u57df\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<h3 id=\"h-user-experience-ux-nbsp\" class=\"wp-block-heading\"><span>\u7528\u6237\u4f53\u9a8c (UX)\u00a0<\/span><\/h3>\n<p><span>\u6700\u7ec8\uff0c\u6539\u5584\u6700\u7ec8\u7528\u6237\u7684\u4f53\u9a8c\u662f\u4efb\u4f55\u7f51\u7ad9\u7684\u6838\u5fc3\u4f7f\u547d\u3002\u65e0\u8bba\u60a8\u7684\u89d2\u8272\u6d89\u53ca\u54ea\u4e2a\u8425\u9500\u6216\u7f51\u7ad9\u5f00\u53d1\u65b9\u9762\uff0c\u7f51\u7ad9\u7684\u6d41\u7545\u548c\u6709\u76ca\u7684\u5bfc\u822a\u5e94\u8be5\u662f\u6bcf\u4e2a\u4eba\u7684\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u9047\u5230\u65ad\u5f00\u7684\u94fe\u63a5\u6216 404 \u9519\u8bef\u4f1a\u5f88\u5feb\u8ba9\u7528\u6237\u611f\u5230\u6cae\u4e27\uff0c\u5e76\u963b\u6b62\u8bbf\u95ee\u8005\u8fdb\u4e00\u6b65\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u3002\u53cd\u590d\u9047\u5230\u65ad\u5f00\u7684\u94fe\u63a5\u4f1a\u524a\u5f31\u7528\u6237\u5bf9\u60a8\u7f51\u7ad9\u7684\u4fe1\u4efb\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\uff0c\u5145\u65a5\u7740\u65e0\u6548\u94fe\u63a5\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u88ab\u89c6\u4e3a\u88ab\u5ffd\u89c6\u6216\u8fc7\u65f6\u7684\u7f51\u7ad9\uff0c\u4ece\u800c\u5f15\u53d1\u5bf9\u5176\u5185\u5bb9\u8d28\u91cf\u548c\u5408\u6cd5\u6027\u7684\u8d28\u7591\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u79cd\u4e0d\u4fe1\u4efb\u4f1a\u51cf\u5c11\u91cd\u590d\u8bbf\u95ee\u91cf\u3001\u957f\u671f\u9875\u9762\u53c2\u4e0e\u5ea6\uff0c\u751a\u81f3\u6392\u540d\u80fd\u529b\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5185\u90e8\u94fe\u63a5\u635f\u574f\u4f3c\u4e4e\u53ea\u662f\u4e2a\u5c0f\u758f\u5ffd\uff0c\u4f46\u5b83\u4eec\u5bf9\u7528\u6237\u4f53\u9a8c\u548c SEO \u7684\u8fde\u9501\u5f71\u54cd\u53ef\u80fd\u4f1a\u635f\u5bb3\u7f51\u7ad9\u7684\u6574\u4f53\u5065\u5eb7\u548c\u6027\u200b\u200b\u80fd\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u4fee\u590d\u65b9\u6cd5\u6765\u8bc6\u522b\u548c\u4fee\u590d\u8fd9\u4e9b\u4ee4\u4eba\u8ba8\u538c\u7684\u9519\u8bef\u3002\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-how-to-identify-broken-internal-links-nbsp\" class=\"wp-block-heading\"><span>\u5982\u4f55\u8bc6\u522b\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u00a0<\/span><\/h2>\n<p><span>\u4fee\u590d\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u5b83\u4eec\u53ef\u80fd\u5b58\u5728\u4e8e\u60a8\u7f51\u7ad9\u4e0a\u7684\u54ea\u4e2a\u4f4d\u7f6e\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-manual-checking\" class=\"wp-block-heading\"><span>\u4eba\u5de5\u68c0\u67e5<\/span><\/h3>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u542c\u8d77\u6765\u5c31\u662f\u8fd9\u6837\u7684\u2014\u2014\u9010\u9875\u68c0\u67e5\uff0c\u4ee5\u9a8c\u8bc1\u54ea\u4e9b\u5185\u90e8\u94fe\u63a5\uff08\u5982\u679c\u6709\u7684\u8bdd\uff09\u6ca1\u6709\u6307\u5411\u6b63\u786e\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u79cd\u65b9\u6cd5\u5f88\u5f7b\u5e95\uff0c\u4f46\u5b83\u80af\u5b9a\u5f88\u7e41\u7410\uff0c\u800c\u4e14\u5bf9\u4e8e\u62e5\u6709\u6570\u5343\u6216\u6570\u4e07\u9875\u7684\u5927\u578b\u4f01\u4e1a\u7f51\u7ad9\u6765\u8bf4\u4e0d\u662f\u4e00\u4e2a\u5b9e\u7528\u7684\u89e3\u51b3\u65b9\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u51fa\u4e8e\u8fd9\u4e9b\u539f\u56e0\uff0c\u5927\u591a\u6570 SEO \u4e13\u4e1a\u4eba\u58eb\u4f1a\u6c42\u52a9\u4e8e\u65e8\u5728\u5927\u89c4\u6a21\u89e3\u51b3\u65ad\u5f00\u94fe\u63a5\u95ee\u9898\u7684\u5de5\u5177\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-utilizing-online-tools\" class=\"wp-block-heading\"><span>\u5229\u7528\u5728\u7ebf\u5de5\u5177<\/span><\/h3>\n<p><span>Google \u63d0\u4f9b\u4e86\u591a\u79cd\u5de5\u5177\u53ef\u7528\u4e8e\u67e5\u627e\u548c\u4fee\u590d\u60a8\u57df\u5185\u7684\u9519\u8bef\u94fe\u63a5\u548c 404 \u9875\u9762\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f7f\u7528<\/span><strong><span>Chrome \u7684\u68c0\u67e5\u529f\u80fd<\/span><\/strong><span>\uff0c\u53f3\u952e\u5355\u51fb\u7f51\u9875\u5e76\u4ece\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9<\/span><em><span>\u201c\u68c0\u67e5\u201d \u3002<\/span><\/em><em><span>\u63a7\u5236\u53f0<\/span><\/em><span>\u9009\u9879\u5361\u5c06\u7a81\u51fa\u663e\u793a\u4efb\u4f55\u8868\u793a\u5185\u90e8\u94fe\u63a5\u635f\u574f\u7684 404 \u9519\u8bef\u3002<\/span><\/li>\n<li><span>\u540c\u6837\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u8bbf\u95ee<\/span><strong><span>Google Search Console<\/span><\/strong><span>\u6765\u8bc6\u522b\u57df\u8d44\u6e90\u5185\u7684\u6240\u6709 404 \u9519\u8bef\u7f51\u9875\u3002\u8bc6\u522b\u8fd9\u4e9b\u9519\u8bef\u610f\u5473\u7740\u5b58\u5728\u5bfc\u81f4\u60a8\u7f51\u7ad9\u4e0a\u51fa\u73b0\u9519\u8bef\u7684\u6545\u969c\u5185\u90e8\u94fe\u63a5\u3002<\/span><\/li>\n<li><span>\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u4f7f\u7528<\/span><strong><span>Google Analytics\u3002GA4<\/span><\/strong><span>\u63a8\u51fa\u7684\u6700\u6709\u7528\u7684\u529f\u80fd\u4e4b\u4e00\u662f\u81ea\u52a8\u8ddf\u8e2a 404 \u9519\u8bef\u54cd\u5e94\u3002\u53ef\u4ee5\u5728\u201c\u9875\u9762\u548c\u5c4f\u5e55\u201d\u62a5\u544a\u90e8\u5206\u4e2d\u68c0\u7d22\u6b64\u6570\u636e\uff0c\u5e76\u53ef\u76f4\u63a5\u5728\u5176\u4e2d\u641c\u7d22\u9519\u8bef\u9875\u9762\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u9664\u4e86 Google \u4e4b\u5916\uff0c\u4e00\u4e9b\u6d41\u884c\u7684 SEO \u5de5\u5177\u4e5f\u63d0\u4f9b\u68c0\u6d4b\u548c\u89e3\u51b3\u65ad\u5f00\u94fe\u63a5\u7b49\u95ee\u9898\u7684\u529f\u80fd\u3002\u4e00\u4e9b\u793a\u4f8b\u5305\u62ec\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>Screaming Frog<\/span><\/strong><span>\uff1aScreaming Frog \u662f\u4e00\u6b3e\u684c\u9762\u7f51\u7ad9\u722c\u866b\uff0c\u4e3b\u8981\u4e3a SEO \u4e13\u4e1a\u4eba\u58eb\u8bbe\u8ba1\uff0c\u53ef\u4ee5\u5feb\u901f\u626b\u63cf\u7f51\u7ad9\u5e76\u8bc6\u522b\u65ad\u5f00\u7684\u94fe\u63a5\u3002\u5728\u722c\u866b\u8fc7\u7a0b\u4e2d\uff0c\u4f7f\u7528\u54cd\u5e94\u4ee3\u7801\u9009\u9879\u9694\u79bb 404 \u9875\u9762\u3002\u7136\u540e\uff0c\u8fc7\u6ee4\u5185\u90e8\u94fe\u63a5\u4ee5\u4ec5\u67e5\u770b\u5185\u90e8\u95ee\u9898\u3002\u00a0<\/span><\/li>\n<li><strong><span>Ahrefs<\/span><\/strong><span>\uff1a\u6b64\u53cd\u5411\u94fe\u63a5\u6570\u636e\u5e93\u5de5\u5177\u8fd8\u63d0\u4f9b<\/span><em><span>\u7ad9\u70b9\u5ba1\u6838<\/span><\/em><span>\u529f\u80fd\uff0c\u8be5\u529f\u80fd\u53ef\u68b3\u7406\u7f51\u7ad9\uff0c\u7a81\u51fa\u663e\u793a\u5404\u79cd\u95ee\u9898\uff0c\u5305\u62ec\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u3002\u8be6\u7ec6\u62a5\u544a\u6839\u636e HTTP \u72b6\u6001\u4ee3\u7801\u5bf9\u94fe\u63a5\u8fdb\u884c\u5206\u7c7b\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u627e\u5230\u548c\u7ea0\u6b63 404 \u9519\u8bef\u3002<\/span><\/li>\n<li><strong><span>Semrush<\/span><\/strong><span>\uff1aSemrush \u7684<\/span><em><span>\u7ad9\u70b9\u5ba1\u6838<\/span><\/em><span>\u5de5\u5177\u65e8\u5728\u53d1\u73b0\u53ef\u80fd\u59a8\u788d\u7f51\u7ad9\u6027\u80fd\u7684\u7ad9\u70b9\u95ee\u9898\u3002\u5b83\u68c0\u6d4b\u5230\u7684\u95ee\u9898\u5305\u62ec\u65ad\u5f00\u7684\u5185\u90e8\u94fe\u63a5\u3002\u8fd0\u884c\u5ba1\u6838\u540e\uff0c\u5bfc\u822a\u5230<\/span><em><span>\u201c\u95ee\u9898\u201d<\/span><\/em><span>\u9009\u9879\u5361\u4ee5\u67e5\u770b\u9700\u8981\u7acb\u5373\u5173\u6ce8\u7684\u94fe\u63a5\u5217\u8868\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5c06\u8fd9\u4e9b\u5de5\u5177\u6574\u5408\u5230\u60a8\u7684 SEO \u5de5\u5177\u5305\u4e2d\u53ef\u4ee5\u7b80\u5316\u8bc6\u522b\u65ad\u5f00\u94fe\u63a5\u7684\u8fc7\u7a0b\uff0c\u6bcf\u4e2a\u5de5\u5177\u90fd\u63d0\u4f9b\u4e86\u53ef\u9760\u7684\u65b9\u6cd5\u6765\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u514d\u53d7\u65ad\u5f00\u7684\u5185\u90e8\u94fe\u63a5\u6240\u9020\u6210\u7684\u5e72\u6270\u3002<\/span><\/p>\n<h3 id=\"h-cms-specific-solutions\" class=\"wp-block-heading\"><span>CMS \u7279\u5b9a\u89e3\u51b3\u65b9\u6848<\/span><\/h3>\n<p><span>\u60a8\u53ef\u80fd\u4e0d\u9700\u8981\u5728\u8bbe\u7f6e\u4e4b\u5916\u5bfb\u627e\u592a\u8fdc\u7684\u65ad\u5f00\u94fe\u63a5\u89e3\u51b3\u65b9\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u6d41\u884c\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CMS)\uff0c\u5305\u62ec WordPress \u548c Drupal\uff0c\u5df2\u7ecf\u96c6\u6210\u6216\u652f\u6301\u8bc6\u522b\u6709\u95ee\u9898\u7684\u94fe\u63a5\u7684\u63d2\u4ef6\u548c\u6a21\u5757\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u63d2\u4ef6\u4e0e\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u96c6\u6210\uff0c\u5e76\u4e14\u6613\u4e8e\u4f7f\u7528\uff0c\u786e\u4fdd\u60a8\u65e0\u9700\u6210\u4e3a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5f00\u53d1\u4eba\u5458\u5373\u53ef\u7ef4\u62a4\u60a8\u7f51\u7ad9\u7684 SEO \u5065\u5eb7\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-steps-to-fix-broken-internal-links\" class=\"wp-block-heading\"><span>\u4fee\u590d\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u7684\u6b65\u9aa4<\/span><\/h2>\n<h3 id=\"h-redirecting-links\" class=\"wp-block-heading\"><span>\u91cd\u5b9a\u5411\u94fe\u63a5<\/span><\/h3>\n<p><span>\u4fee\u590d\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u5e76\u4fdd\u7559 SEO \u4f18\u52bf\u7684\u6700\u6709\u6548\u65b9\u6cd5\u4e4b\u4e00\u662f\u4f7f\u7528 301 \u91cd\u5b9a\u5411\u3002301 \u91cd\u5b9a\u5411\u672c\u8d28\u4e0a\u662f\u544a\u8bc9\u6d4f\u89c8\u5668\u548c\u641c\u7d22\u5f15\u64ce\u9875\u9762\u5df2\u6c38\u4e45\u79fb\u52a8\u5230\u65b0\u4f4d\u7f6e\u3002\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u79cd\u7c7b\u578b\u7684\u91cd\u5b9a\u5411<\/span><a href=\"https:\/\/searchengineland.com\/301-302-redirect-best-seo-293795\"><span>\u4ecd\u4f1a\u5c06 PageRank \u4f20\u9012<\/span><\/a><span>\u7ed9\u91cd\u5b9a\u5411\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7f51\u7ad9\u4e0a\u7684\u67d0\u4e2a\u9875\u9762\u5df2\u6c38\u4e45\u79fb\u52a8\u6216\u5df2\u88ab\u5220\u9664\uff0c\u5219\u53ef\u4f7f\u7528 301 \u91cd\u5b9a\u5411\uff0c\u4f46\u60a8\u53ef\u4ee5\u5c06\u7528\u6237\u91cd\u5b9a\u5411\u5230\u7c7b\u4f3c\u7684\u9875\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u5c06\u201c<\/span><a href=\"https:\/\/searchengineland.com\/effective-about-us-page-examples-390207\"><span>\u5173\u4e8e\u6211\u4eec\u201d<\/span><\/a><span>\u548c\u201c\u8ba4\u8bc6\u56e2\u961f\u201d\u9875\u9762\u5408\u5e76\u4e3a\u4e00\u4e2a URL\u3002\u00a0<\/span><\/p>\n<p><span>\u6bcf\u4e2a\u5355\u72ec\u9875\u9762\u7684\u6240\u6709\u5148\u524d\u94fe\u63a5\u90fd\u53ef\u4ee5\u91cd\u5b9a\u5411\u5230\u65b0\u7684\u7ec4\u5408\u7f51\u9875\uff0c\u524d\u63d0\u662f\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u65f6\u4ecd\u7136\u4f1a\u770b\u5230\u9884\u671f\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u7edd\u4e0d\u5e94\u8be5 301 \u91cd\u5b9a\u5411\u5230\u4e0d\u76f8\u5173\u6216\u4e0d\u76f8\u5173\u7684\u9875\u9762\uff0c\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u635f\u5bb3\u60a8\u7684\u7528\u6237\u4f53\u9a8c\u548c\u540e\u7eed\u7f51\u7ad9\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>WordPress \u7b49\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u63d0\u4f9b\u91cd\u5b9a\u5411\u63d2\u4ef6\u6765\u5e2e\u52a9\u7b80\u5316\u548c\u81ea\u52a8\u5316\u6b64\u8fc7\u7a0b\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-removing-or-replacing-links\" class=\"wp-block-heading\"><span>\u5220\u9664\u6216\u66ff\u6362\u94fe\u63a5<\/span><\/h3>\n<p><span>\u6709\u65f6\uff0c301 \u91cd\u5b9a\u5411\u53ef\u80fd\u9700\u8981\u6bd4\u9700\u8981\u7684\u66f4\u591a\u7684\u52b3\u52a8\u5bc6\u96c6\u578b\u4fee\u590d\uff0c\u7279\u522b\u662f\u5982\u679c\u65ad\u5f00\u7684\u94fe\u63a5\u662f\u7531\u4e8e\u7b80\u5355\u7684\u62fc\u5199\u9519\u8bef\u800c\u5bfc\u81f4\u7684\uff0c\u4ece\u800c\u5bfc\u81f4\u91cd\u5b9a\u5411\u4e0d\u9002\u7528\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e00\u65e6\u60a8\u4f7f\u7528\u4e0a\u8ff0\u5de5\u5177\u6216\u65b9\u6cd5\u4e4b\u4e00\u8bc6\u522b\u51fa\u65ad\u5f00\u7684\u94fe\u63a5\u4ee5\u53ca\u60a8\u7f51\u7ad9\u4e0a\u94fe\u63a5\u7684\u951a\u70b9\uff0c\u53ea\u9700\u5c06\u65e7 URL \u66ff\u6362\u4e3a\u6b63\u786e\u6216\u66f4\u65b0\u7684 URL\u3002\u6d4b\u8bd5\u66f4\u65b0\u540e\u7684\u94fe\u63a5\uff0c\u4ee5\u786e\u4fdd\u5b83\u5c06\u7528\u6237\u5f15\u5bfc\u5230\u6b63\u786e\u7684\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u94fe\u63a5\u7684\u5185\u5bb9\u8fc7\u65f6\u3001\u4e0d\u76f8\u5173\u6216\u4e0d\u518d\u5b58\u5728\uff0c\u6700\u597d\u662f\u5b8c\u5168\u5220\u9664\u8be5\u94fe\u63a5\u6216\u7528\u66f4\u76f8\u5173\u7684\u8d44\u6e90\u66ff\u6362\u5b83\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6307\u5411\u8fc7\u65f6\u5185\u5bb9\u7684\u94fe\u63a5\uff0c\u8bf7\u8bc4\u4f30\u60a8\u7684\u7f51\u7ad9\u4e0a\u662f\u5426\u6709\u8f83\u65b0\u7248\u672c\u6216\u8f83\u65b0\u7684\u8d44\u6e90\u3002\u7528\u65b0\u8d44\u6e90\u66ff\u6362\u65e7\u94fe\u63a5\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6ca1\u6709\u66ff\u4ee3\u8d44\u6e90\uff0c\u8bf7\u8003\u8651\u94fe\u63a5\u5230\u76f8\u5173\u7684\u5916\u90e8\u8d44\u6e90\uff0c\u786e\u4fdd\u5176\u53ef\u4fe1\u4e14\u80fd\u4e3a\u60a8\u7684\u5185\u5bb9\u589e\u52a0\u4ef7\u503c\u3002\u5982\u679c\u4e0a\u8ff0\u9009\u9879\u5747\u4e0d\u53ef\u7528\uff0c\u8bf7\u5220\u9664\u94fe\u63a5\u4ee5\u4fdd\u6301\u5185\u5bb9\u7684\u5b8c\u6574\u6027\u3002<\/span><\/p>\n<h2 id=\"h-preventing-future-broken-links\" class=\"wp-block-heading\"><span>\u9632\u6b62\u5c06\u6765\u51fa\u73b0\u94fe\u63a5\u65ad\u88c2\u7684\u60c5\u51b5<\/span><\/h2>\n<h3 id=\"h-regular-audits\" class=\"wp-block-heading\"><span>\u5b9a\u671f\u5ba1\u8ba1<\/span><\/h3>\n<p><span>\u963b\u6b62\u65ad\u5f00\u7684\u94fe\u63a5\uff0c\u4ee5\u514d\u5b83\u4eec\u6210\u4e3a\u60a8\u7f51\u7ad9\u7684\u5927\u95ee\u9898\u3002\u4e3a\u4e86\u9632\u6b62\u5927\u91cf\u9519\u8bef\u94fe\u63a5\u7684\u7d2f\u79ef\uff0c\u8bf7\u5b89\u6392\u5b9a\u671f\u7684\u94fe\u63a5\u5ba1\u6838\u3002\u00a0<\/span><\/p>\n<p><span>\u53ef\u4ee5\u8bbe\u7f6e Screaming Frog \u7b49\u5de5\u5177\u6216 CMS \u7279\u5b9a\u89e3\u51b3\u65b9\u6848\u6765\u5b9a\u671f\u626b\u63cf\u60a8\u7684\u7f51\u7ad9\uff0c\u786e\u4fdd\u5b9e\u65f6\u8bc6\u522b\u548c\u7ea0\u6b63\u65ad\u5f00\u7684\u94fe\u63a5\u3002<\/span><\/p>\n<h3 id=\"h-training-and-guidelines\" 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Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f51\u7ad9\u4e0a\u635f\u574f\u7684\u5185\u90e8\u94fe\u63a5\u4f1a\u635f\u5bb3\u7528\u6237\u4f53\u9a8c\u548c\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u6027\u3002 \u4f46\u5728\u60a8\u53ef\u4ee5\u5bf9\u7f51\u7ad9\u8fdb\u884c\u7684\u4f17\u591a\u6280\u672fSEO\u6539\u8fdb\u4e2d\uff0c\u8bc6\u522b\u548c\u4fee\u590d\u65e0 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