{"id":4664,"date":"2025-01-13T05:14:57","date_gmt":"2025-01-12T21:14:57","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4664"},"modified":"2025-01-13T05:16:05","modified_gmt":"2025-01-12T21:16:05","slug":"%e6%b5%8b%e8%af%95-meta-%e7%9a%84-ai-advantage-%e5%ae%9a%e4%bd%8d%ef%bc%9a%e6%88%91%e4%bb%ac%e5%ad%a6%e5%88%b0%e4%ba%86%e4%bb%80%e4%b9%88%e4%bb%a5%e5%8f%8a%e5%8f%af%e4%bb%a5%e6%9c%9f%e5%be%85","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4664","title":{"rendered":"\u6d4b\u8bd5 Meta \u7684 AI Advantage+ \u5b9a\u4f4d\uff1a\u6211\u4eec\u5b66\u5230\u4e86\u4ec0\u4e48\u4ee5\u53ca\u53ef\u4ee5\u671f\u5f85\u4ec0\u4e48"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5982\u679c\u8bf4\u8fc7\u53bb\u51e0\u5e74 Meta \u4e00\u76f4\u5728\u5411\u6709\u507f\u793e\u4f1a\u4ece\u4e1a\u8005\u63a8\u5e7f\u4ec0\u4e48\uff0c\u90a3\u5c31\u662f\u81ea\u52a8\u5316\u3002<\/span><\/p>\n<p><span>\u4ece\u81ea\u52a8\u201c\u589e\u5f3a\u201d\u521b\u610f\u4ee5\u6ee1\u8db3\u5e73\u53f0\u4e0a\u4e0d\u540c\u5c55\u793a\u4f4d\u7f6e\uff08\u548c\u4eba\u5458\uff09\u7684\u9700\u6c42\u5230\u4e3a\u60a8\u7684\u5e7f\u544a\u63a8\u8350\u6587\u6848\uff0cMeta \u6b63\u5728\u4f7f\u5176\u5e7f\u544a\u5e73\u53f0\u5c3d\u53ef\u80fd\u5730\u5e73\u6613\u8fd1\u4eba\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u6211\u4eec\u7684\u76ee\u6807\u3002\u4e0d\u4ec5\u8981\u9f13\u52b1\u6570\u5b57\u9886\u57df\u7684\u5916\u884c\u4eba\u58eb\u72ec\u7acb\u53d1\u5c55\uff0c\u5f00\u59cb\u5728\u7b80\u5355\u7684\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u4e0a\u6295\u5165\u5e7f\u544a\u8d39\uff0c\u8fd8\u8981\u4e0d\u65ad\u8fdb\u884c\u5fc5\u8981\u7684\u8c03\u6574\uff0c\u4ee5\u4fdd\u6301\u6210\u679c\u7684\u6301\u7eed\u589e\u957f\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u5c06\u5e7f\u544a\u7ba1\u7406\u5668\u8f6c\u53d8\u4e3a\u4ed8\u8d39\u793e\u4ea4\u81ea\u52a8\u9a7e\u9a76\u4eea\u7684\u96c4\u5fc3\u5df2\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684 Advantage+ \u53d7\u4f17\u5b9a\u4f4d\u8fbe\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\u3002<\/span><\/p>\n<h2 id=\"h-a-new-addition-to-the-advantage-suite\" class=\"wp-block-heading\"><span>\u201cAdvantage+\u201d \u5957\u4ef6\u65b0\u589e\u529f\u80fd<\/span><\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/733979527611858\" target=\"_blank\" rel=\"noopener\"><span>Advantage+ \u5b9a\u4f4d\u662fMeta \u7684\uff08\u66f4\u540d\u540e\u7684\uff09\u81ea\u52a8\u5316\u4ea7\u54c1\u5957\u4ef6<\/span><\/a><span>\u4e2d\u7684\u6700\u65b0\u4ea7\u54c1\uff0c\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/facebooks-advantage-shopping-campaigns-worth-ecommerce-hype-394318\"><span>Advantage+ \u5b9a\u4f4d\u4e0eAdvantage+ \u8d2d\u7269<\/span><\/a><span>\u548c Advantage+ \u521b\u610f\u7b49\u65e7\u4ea7\u54c1\u76f8\u7ed3\u5408\uff0c\u53ef\u4ee5\u81ea\u52a8\u5b8c\u6210\u5e7f\u544a\u7cfb\u5217\u7684\u8bb8\u591a\u8bbe\u7f6e\u548c\u4f18\u5316\u9700\u6c42\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u7684\u76ee\u6807\u662f\u901a\u8fc7\u201c\u4fe1\u4efb\u7b97\u6cd5\u201d\u5e76\u8d4b\u4e88\u7b97\u6cd5\u81ea\u7531\u548c\u7075\u6d3b\u6027\uff0c\u4f7f\u5176\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u5c31\u80fd\u505a\u51fa\u67d0\u4e9b\u51b3\u7b56\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c &#8211; \u5177\u4f53\u6765\u8bf4\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6295\u653e\u4ec0\u4e48\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528\u4ec0\u4e48\u521b\u610f\u3002<\/span><\/li>\n<li><span>\u73b0\u5728\uff0c\u6211\u4eec\u8981\u8003\u8651\u76ee\u6807\u4eba\u7fa4\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u60a8\u5728 Meta \u5e73\u53f0\u4e0a\u770b\u5230\u201cAdvantage+\u201d\u65f6\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u8be5\u672f\u8bed\u66ff\u6362\u4e3a\u201cAutomated\u201d\u5e76\u4e86\u89e3\u8981\u70b9\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/meta-advertising-best-practices-392349\"><strong><em><span>\u5143\u5e7f\u544a\uff1a5 \u79cd\u6700\u4f73\u5b9e\u8df5<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-how-does-advantage-targeting-work\" class=\"wp-block-heading\"><span>Advantage+ \u5b9a\u4f4d\u5982\u4f55\u53d1\u6325\u4f5c\u7528\uff1f<\/span><\/h2>\n<p><span>\u7b80\u5355\u6765\u8bf4\uff0c\u60a8\u8ba9 Meta \u51b3\u5b9a\u8c01\u5e94\u8be5\u770b\u5230\u60a8\u7684\u5e7f\u544a\u3002\u60a8\u53ef\u4ee5\uff08\u53ef\u9009\uff09\u63d0\u4f9b\u5173\u4e8e\u76ee\u6807\u53d7\u4f17\u7684\u201c\u5efa\u8bae\u201d\u3002\u4f46 Meta \u5c06\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u548c\u6548\u679c\u6570\u636e\u6765\u786e\u5b9a\u8c01\u662f\u5408\u9002\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432800 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience.png.webp\" alt=\"\u4f18\u52bf\u52a0\u89c2\u4f17\" width=\"584\" height=\"260\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience.png.webp 584w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-150x67.png.webp 150w\" data-lazy-sizes=\"(max-width: 584px) 100vw, 584px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u679c\u60a8\u613f\u610f\u63d0\u4f9b\u610f\u89c1\uff0c\u5e7f\u544a\u5546\u6709\u4e24\u79cd\u9009\u62e9\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u89c2\u4f17\u63a7\u5236\u3002<\/span><\/li>\n<li><span>\u89c2\u4f17\u5efa\u8bae\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u53d7\u4f17\u63a7\u5236<\/span><\/strong><span>\u4e3a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u8bbe\u5b9a\u4e86\u5fc5\u5907\u6807\u51c6\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u9009\u62e9\u5730\u7406\u4f4d\u7f6e\u3001\u6700\u4f4e\u5e74\u9f84\u3001\u8981\u6392\u9664\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\uff08\u5217\u8868\uff09\u548c\u8bed\u8a00\u3002\u8fd9\u4e9b\u90fd\u662f\u8981\u6c42\uff0cMeta \u4e0d\u4f1a\u5ffd\u89c6\u5b83\u4eec\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432801 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls.png.webp\" alt=\"Advantage Plus \u53d7\u4f17\u63a7\u5236\" width=\"596\" height=\"432\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls.png.webp 596w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls-466x338.png.webp 466w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls-150x109.png.webp 150w\" data-lazy-sizes=\"(max-width: 596px) 100vw, 596px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-Plus-Audience-Controls.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>\u8fd8\u53ef\u4ee5\u63d0\u51faAdvantage+ \u53d7\u4f17<\/span><\/strong><span>\u5efa\u8bae\u3002\u901a\u8fc7\u9009\u62e9\u81ea\u5b9a\u4e49\u53d7\u4f17\u3001\u5e74\u9f84\u8303\u56f4\u3001\u6027\u522b\u751a\u81f3\u8be6\u7ec6\uff08\u5174\u8da3\u548c\u884c\u4e3a\uff09\u76ee\u6807\uff0c\u60a8\u53ef\u4ee5\u5e2e\u52a9 Meta \u7684 AI \u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u5f00\u59cb\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>Advantage+ \u90e8\u5206\u4e2d\u7684\u4efb\u4f55\u5185\u5bb9\u90fd\u5c06\u88ab\u89c6\u4e3a\u5efa\u8bae\uff0c\u4f46\u5e94\u8be5\u6709\u52a9\u4e8e\u521d\u6b65\u6d4b\u8bd5\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-how-are-advantage-audiences-different\" class=\"wp-block-heading\"><span>Advantage+ \u7684\u53d7\u4f17\u6709\u4f55\u4e0d\u540c\uff1f<\/span><\/h2>\n<p><span>\u4ece\u529f\u80fd\u4e0a\u770b\uff0cAdvantage+ \u53d7\u4f17\u4e0e\u5e7f\u6cdb\u6216\u5f00\u653e\u5b9a\u4f4d\u672c\u8d28\u4e0a\u76f8\u540c\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u5f00\u653e\u5b9a\u4f4d\uff0c\u60a8\u53ef\u4ee5\u5c06\u8be6\u7ec6\u7684\u53d7\u4f17\u5b9a\u4f4d\u7559\u7a7a\uff08\u5f00\u653e\uff09\uff0c\u5e76\u8ba9 Meta \u53ef\u4ee5\u9009\u62e9\u5b9a\u4f4d\u60a8\u6240\u9009\u5730\u7406\u548c\u5e74\u9f84\u8303\u56f4\u5185\u7684\u4efb\u4f55\u4eba\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u8be5\u5e73\u53f0\u80fd\u591f\u6839\u636e\u6570\u636e\u5feb\u901f\u505a\u51fa\u53cd\u5e94\uff0c\u8fd9\u51e0\u5e74\u6765\u4e00\u76f4\u662f Meta \u4e0a\u53ef\u884c\u7684\u5b9a\u4f4d\u9009\u9879\u3002\u4f7f\u7528\u5f00\u653e\u5f0f\u5b9a\u4f4d\uff0c\u60a8\u5b9e\u9645\u4e0a\u662f\u5728\u544a\u8bc9 Meta\uff0c\u53ea\u8981\u60a8\u83b7\u5f97\u60f3\u8981\u7684\u7ed3\u679c\uff0c\u60a8\u5c31\u4e0d\u5728\u4e4e\u8c01\u770b\u5230\u60a8\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>Advantage+ \u5b9a\u4f4d\u5927\u81f4\u76f8\u540c\u3002\u60a8\u4e0d\u662f\u544a\u8bc9\u4ed6\u4eec\u8981\u5b9a\u4f4d\u8c01\uff0c\u800c\u662f\u544a\u8bc9\u4ed6\u4eec<\/span><strong><span>\u4e0d\u8981<\/span><\/strong><span>\u5b9a\u4f4d\u8c01\uff0c\u7136\u540e\u8ba9\u673a\u5668\u901a\u8fc7\u6d4b\u8bd5\u627e\u5230\u7406\u60f3\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u9650\u5236\u8d8a\u5c11=\u7ed3\u679c\u8d8a\u597d\u3002\u81f3\u5c11\u7406\u8bba\u4e0a\u5982\u6b64\u3002<\/span><\/p>\n<h2 id=\"h-testing-advantage-audience\" class=\"wp-block-heading\"><span>\u6d4b\u8bd5 Advantage+ \u53d7\u4f17<\/span><\/h2>\n<p><span>\u6211\u4eec\u8054\u7cfb\u4e86\u6211\u4eec\u7684\u4e00\u4f4d\u5ba2\u6237\uff0c\u4e00\u5bb6\u5927\u578b B2B \u516c\u53f8\uff0c\u5e76\u63d0\u51fa\u4e86\u4e00\u9879\u6d4b\u8bd5 Advantage+ \u53d7\u4f17\u7684\u63d0\u6848\uff0c\u76ee\u7684\u662f\u964d\u4f4e\u5e73\u5747 CPL\u3002\u00a0<\/span><\/p>\n<p><span>\u8be5\u516c\u53f8\u4f7f\u7528 Meta \u9500\u552e\u7ebf\u7d22\u751f\u6210\u8868\u683c\u6765\u6536\u96c6\u6f5c\u5728\u7684\u63a8\u9500\u5458\uff0c\u7136\u540e\u7531\u5185\u90e8\u9500\u552e\u56e2\u961f\u4e0e\u4ed6\u4eec\u8054\u7cfb\u3002<\/span><\/p>\n<p><span>Meta \u662f\u8be5\u516c\u53f8\u6d41\u91cf\u6700\u5927\u7684\u6e20\u9053\u4e4b\u4e00\uff0c\u4f46\u8d28\u91cf\u4e00\u76f4\u662f\u4e2a\u95ee\u9898\u3002CPL \u6bd4\u4efb\u4f55\u5176\u4ed6\u6e20\u9053\u90fd\u4fbf\u5b9c\uff0c\u4f46\u4e0e\u610f\u56fe\u66f4\u9ad8\u7684\u4ed8\u8d39\u641c\u7d22\u76f8\u6bd4\uff0c\u8f6c\u5316\u7387\u5374\u76f8\u5f62\u89c1\u7ecc\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728\u5c3d\u53ef\u80fd\u6700\u4f73\u7684\u201c\u771f\u5b9e\u4e16\u754c\u201d\u573a\u666f\u4e2d\u6d4b\u8bd5 Advantage+ \u53d7\u4f17\uff0c\u800c\u4e0d\u662f\u4e25\u683c\u7684 A\/B \u6d4b\u8bd5\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u6211\u4eec\u5728\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u4e2d\u6dfb\u52a0\u4e86 Advantage+ \u53d7\u4f17\uff0c\u5176\u4e2d\u5305\u542b\u57fa\u4e8e\u5174\u8da3\u7684\u53d7\u4f17\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u76ee\u6807\u5ba2\u6237\u8d44\u6599\uff09\u4ee5\u53ca\u7f51\u7ad9\u548c\u53c2\u4e0e\u5ea6\u91cd\u5b9a\u5411\u53d7\u4f17\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u63a5\u4e0b\u6765\u7684\u4e00\u5468\u5185\uff0c\u6211\u4eec\u8ba9 Meta\uff08\u901a\u8fc7<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/153514848493595?id=629338044106215\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316<\/span><\/a><span>\uff09\u51b3\u5b9a\u5728\u54ea\u4e9b\u53d7\u4f17\u4e0a\u82b1\u8d39\u591a\u5c11\u94b1\uff0c\u4ec5\u4f7f\u7528\u6700\u5927\u6f5c\u5728\u5ba2\u6237\u76ee\u6807\u4f5c\u4e3a\u6211\u4eec\u7684 KPI\u3002<\/span><\/p>\n<h2 id=\"h-advantage-targeting-test-results\" class=\"wp-block-heading\"><span>Advantage+ \u5b9a\u4f4d\u6d4b\u8bd5\u7ed3\u679c<\/span><\/h2>\n<p><span>\u7ecf\u8fc7\u4e00\u5468\u7684\u6570\u636e\u6536\u96c6\u548c\u5b66\u4e60\u9636\u6bb5\u7684\u5b8c\u6210\uff0c\u7ee9\u6548\u6a21\u5f0f\u5f00\u59cb\u663e\u73b0\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u89c2\u5bdf\u5230\u7684\u60c5\u51b5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ece\u6bcf\u65e5\u652f\u51fa\u7684\u767e\u5206\u6bd4\u6765\u770b\uff0c\u00a0Advantage+ \u5b9a\u4f4d<\/span><strong><span>\u652f\u51fa\u7565\u9ad8\u4e8e\u6211\u4eec\u57fa\u4e8e\u5174\u8da3\u7684\u53d7\u4f17\u3002<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>CBO \u5c06\u8fd1 40% \u7684\u9884\u7b97\u5206\u914d\u7ed9\u4e86 Advantage+\uff0c\u800c 33% \u7684\u9884\u7b97\u5206\u914d\u7ed9\u4e86\u57fa\u4e8e\u5174\u8da3\u7684\u53d7\u4f17\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u4e0e\u57fa\u4e8e\u5174\u8da3\u7684\u6f5c\u5728\u53d7\u4f17\u548c\u6211\u4eec\u7684\u91cd\u65b0\u5b9a\u4f4d\u53d7\u4f17\u76f8\u6bd4\uff0c\u00a0Advantage+ \u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237<\/span><strong><span>\u6210\u672c\u66f4\u4f4e\u3002<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0e\u5174\u8da3\u5b9a\u4f4d\u76f8\u6bd4\uff0cAdvantage+ \u5f15\u5bfc\u4f7f CPL \u964d\u4f4e\u4e86 20%\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u5c3d\u7ba1 CPL \u4ef7\u683c\u8f83\u4f4e\uff0c\u4f46 Advantage+ \u6f5c\u5728\u5ba2\u6237<\/span><strong><span>\u8f6c\u5316\u4e3a MQL \u7684\u6548\u7387\u4e0d\u5982\u5176\u4ed6\u53d7\u4f17<\/span><\/strong><span>\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7 Advantage+ \u5b9a\u4f4d\u83b7\u5f97\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u6bcf MQL \u6210\u672c\u51e0\u4e4e\u6bd4\u5229\u606f\u9ad8\u51fa 2 \u500d\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432804 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results.png.webp\" alt=\"Advantage plus \u9488\u5bf9\u6027\u6d4b\u8bd5\u7ed3\u679c\" width=\"1924\" height=\"394\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results.png.webp 1924w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-600x123.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-800x164.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-200x41.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-768x157.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-1536x315.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results-150x31.png.webp 150w\" data-lazy-sizes=\"(max-width: 1924px) 100vw, 1924px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Advantage-plus-targeting-test-results.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-efficiency-at-the-expense-of-quality\" class=\"wp-block-heading\"><span>\u4ee5\u727a\u7272\u8d28\u91cf\u4e3a\u4ee3\u4ef7\u63d0\u9ad8\u6548\u7387<\/span><\/h2>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0cAdvantage+ \u53d7\u4f17\u7684\u5f15\u5bfc\u540e\u8f6c\u5316\u7387\u8f83\u5dee\uff0c\u8fd9\u4e0e\u6211\u4eec\u4e3a\u4e0d\u540c\u5ba2\u6237\u8fdb\u884c\u7684\u7c7b\u4f3c\u6d4b\u8bd5\u7684\u7ed3\u679c\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u5f00\u653e\u5f0f\u5b9a\u4f4d\u5e26\u6765\u7684 B2B \u7ebf\u7d22\u8868\u73b0\u751a\u81f3\u6bd4\u7a0d\u5fae\u6709\u9488\u5bf9\u6027\u7684\uff08\u4f46\u4ecd\u7136\u5f88\u5927\uff09\u53d7\u4f17\u66f4\u5dee\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u7f3a\u4e4f\u4e1a\u52a1\u516c\u53f8\u5b9a\u4f4d\uff0cB2B \u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5728 Meta \u4e0a\u5df2\u7ecf\u76f8\u5f53\u56f0\u96be\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1 Meta \u5728\u964d\u4f4e\u6210\u672c\u65b9\u9762\u53d6\u5f97\u4e86\u5de8\u5927\u8fdb\u6b65\uff0c\u4f46\u5982\u679c\u4e0d\u8ba4\u771f\u89e3\u51b3\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u95ee\u9898\uff0c\u5b83\u5c06\u7ee7\u7eed\u5931\u53bb\u6765\u81ea B2B \u5e7f\u544a\u5546\u7684\u5e7f\u544a\u6536\u5165\uff0c\u800c\u8f6c\u5411 LinkedIn\u3002<\/span><\/p>\n<h2 id=\"h-how-to-improve-meta-lead-quality\" class=\"wp-block-heading\"><span>\u5982\u4f55\u63d0\u9ad8 Meta \u6f5c\u5728\u5ba2\u6237\u8d28\u91cf<\/span><\/h2>\n<p><span>\u8981\u60f3\u5728 Meta \u4e0a\u6210\u529f\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684 B2B \u6f5c\u5728\u5ba2\u6237\uff0c\u60a8\u9700\u8981\u5236\u5b9a\u4e00\u9879\u7b56\u7565\uff0c\u5145\u5206\u5229\u7528\u8be5\u5e73\u53f0\u7684\u4f18\u52bf\uff0c\u540c\u65f6\u4fdd\u62a4\u81ea\u5df1\u514d\u53d7\u53ef\u80fd\u83b7\u5f97\u7684\u4e0d\u53ef\u907f\u514d\u7684\u4f4e\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-resist-the-temptation-to-go-too-narrow\" class=\"wp-block-heading\"><span>\u62b5\u5236\u8fc7\u4e8e\u72ed\u9698\u7684\u8bf1\u60d1<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>Meta \u7684 B2B \u5b9a\u4f4d\u76f8\u5f53\u4e4f\u5584\u53ef\u9648\uff0c\u7279\u522b\u662f\u5728\u804c\u4f4d\u548c\u8d44\u5386\u7b49\u65b9\u9762\u3002<\/span><\/li>\n<li><span>\u7ee7\u7eed\u6d4b\u8bd5\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u5e76\u4f7f\u7528\u6f5c\u5728\u5ba2\u6237\u8fc7\u6ee4\u6280\u672f\u6765\u5e2e\u52a9\u5254\u9664\u4e0d\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-filter-and-qualify-within-the-form\" class=\"wp-block-heading\"><span>\u5728\u8868\u683c\u5185\u8fdb\u884c\u8fc7\u6ee4\u548c\u9650\u5b9a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4f7f\u7528 Meta \u6f5c\u5728\u5ba2\u6237\u8868\u5355\u4e2d\u7684\u6f5c\u5728\u5ba2\u6237\u8fc7\u6ee4\u95ee\u9898\uff0c\u81ea\u52a8\u53d6\u6d88\u4e0d\u7b26\u5408\u7406\u60f3\u5ba2\u6237\u8d44\u6599\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u8d44\u683c\u3002<\/span><\/li>\n<li><span>\u8fd9\u662f\u8fdd\u53cd\u76f4\u89c9\u7684\uff0c\u4f46\u5728\u8f6c\u6362\u8fc7\u7a0b\u4e2d\u5236\u9020\u66f4\u591a\u7684\u6469\u64e6\u5b9e\u9645\u4e0a\u53ef\u4ee5\u901a\u8fc7\u6dd8\u6c70\u4f4e\u52aa\u529b\u7684\u63d0\u4ea4\u8005\u6765\u63d0\u9ad8\u8d28\u91cf\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u591a\u95ee\u95ee\u9898\u3002\u4f7f\u7528\u624b\u52a8\u8f93\u5165\u3002\u59cb\u7ec8\u4f7f\u7528\u201c\u9ad8\u610f\u5411\u201d\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-use-meta-s-conversions-api-whenever-you-can\" class=\"wp-block-heading\"><span>\u5c3d\u53ef\u80fd\u4f7f\u7528 Meta \u7684 Conversions API<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4f7f\u5f97\u5e7f\u544a\u5546\u4e0d\u518d\u4ec5\u4ec5\u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u7684\u5b8c\u6210\u8fdb\u884c\u4f18\u5316\uff0c\u800c\u662f\u9488\u5bf9\u771f\u6b63\u8d77\u5230\u4f5c\u7528\u7684\u5e55\u540e\u8d28\u91cf\u6307\u6807\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-meta-s-advantage-targeting-deliberate-testing-is-key\" class=\"wp-block-heading\"><span>Meta \u7684 Advantage+ \u5b9a\u4f4d\uff1a\u523b\u610f\u6d4b\u8bd5\u662f\u5173\u952e<\/span><\/h2>\n<p><span>Meta \u7684\u65b0 Advantage+ \u5b9a\u4f4d\u529f\u80fd\u662f\u4e00\u6b3e\u5b9e\u7528\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u7ecf\u9a8c\u8f83\u5c11\u548c\/\u6216\u5f3a\u5ea6\u8f83\u4f4e\u7684\u5e7f\u544a\u5ba2\u6237\u83b7\u5f97\u66f4\u597d\u7684\u6bcf\u7b14\u8d39\u7528\u3002\u4f46\u5982\u679c\u6f5c\u5728\u5ba2\u6237\u548c\u8f6c\u5316\u8d28\u91cf\u662f\u4e00\u4e2a\u5927\u95ee\u9898\uff0c\u60a8\u9700\u8981\u8c28\u614e\u5c0f\u5fc3\u5730\u8fdb\u884c\u6d4b\u8bd5\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528 Advantage+ \u5b9a\u4f4d\u53ef\u80fd\u4f1a\u4e3a\u60a8\u5e26\u6765\u66f4\u4fbf\u5b9c\u7684\u524d\u671f\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u8f83\u4f4e\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u4e0d\u5e94\u8be5\u6d4b\u8bd5\u5b83\u3002\u76f8\u53cd\uff0c\u60a8\u5fc5\u987b\u5236\u5b9a\u7b56\u7565\uff0c\u5728\u63d0\u4ea4\u4e4b\u524d\u5220\u9664\u8d28\u91cf\u8f83\u4f4e\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u5728 Meta \u4e0a\uff0c\u8d28\u91cf\u4e4b\u6218\u7684\u524d\u7ebf\u5e94\u8be5\u662f\u5f62\u5f0f\u672c\u8eab\uff0c\u800c\u4e0d\u662f\u76ee\u6807\u3002\u5982\u679c\u4f60\u4e0e Meta \u7684\u4f1f\u5927\u4e4b\u5904\u4f5c\u6597\u4e89\uff0c\u4f60\u5c31\u4f1a\u5931\u8d25\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u8bf4\u8fc7\u53bb\u51e0\u5e74 Meta \u4e00\u76f4\u5728\u5411\u6709\u507f\u793e\u4f1a\u4ece\u4e1a\u8005\u63a8\u5e7f\u4ec0\u4e48\uff0c\u90a3\u5c31\u662f\u81ea\u52a8\u5316\u3002 \u4ece\u81ea\u52a8\u201c\u589e\u5f3a\u201d\u521b\u610f\u4ee5\u6ee1\u8db3\u5e73\u53f0\u4e0a\u4e0d\u540c\u5c55 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