{"id":4681,"date":"2025-01-21T09:09:40","date_gmt":"2025-01-21T01:09:40","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4681"},"modified":"2025-01-21T09:12:54","modified_gmt":"2025-01-21T01:12:54","slug":"%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e9%9b%b6%e5%94%ae-google-serp-%e4%b8%ad%e7%9a%84%e4%ba%a7%e5%93%81%e4%bc%98%e5%85%88%e7%bb%93%e6%9e%9c","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4681","title":{"rendered":"\u5982\u4f55\u4f18\u5316\u96f6\u552e Google SERP \u4e2d\u7684\u4ea7\u54c1\u4f18\u5148\u7ed3\u679c"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u8fc7\u53bb\u4e00\u5e74\u6765\uff0c\u8c37\u6b4c\u8fc5\u901f\u6539\u53d8\u4e86\u96f6\u552e\u4e1a SERP \u683c\u5c40\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4ea7\u54c1\u7ed3\u679c\u5360 SERP \u6784\u6210\u7684 45%\u3002<\/span><\/li>\n<li><span>Google \u641c\u7d22\u63a7\u5236\u53f0 (GSC) \u53d1\u5e03\u4e86\u65b0\u7684 KPI \u6765\u8861\u91cf\u4ea7\u54c1\u7ed3\u679c\u7684\u5916\u89c2\u7c7b\u578b\uff0c\u4ee5\u4fbf Google \u6539\u8fdb\u5176\u5c06\u7ed3\u679c\u60c5\u5883\u5316\u4e3a\u7535\u5b50\u5546\u52a1\u6d88\u8d39\u8005\u7684\u65b9\u5f0f\u3002\u00a0<\/span><\/li>\n<li><span>\u8bf8\u5982\u6b64\u7c7b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4f46\u662f\uff0c\u6240\u6709\u8fd9\u4e9b SERP \u8f6c\u53d8\u7684\u5f71\u54cd\u6709\u591a\u5927\u5462\uff1f\u6211\u4eec\u5728\u8fd9\u91cc\u5206\u6790\u4e3b\u8981\u96f6\u552e SERP \u53d8\u5316\u7684\u5173\u952e\u8981\u70b9\uff0c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u8981\u5728 2023 \u5e74\u8c03\u6574\u5411\u6d88\u8d39\u8005\u63d0\u4f9b\u4ea7\u54c1\u7ed3\u679c\u7684\u65b9\u5f0f\u3002<\/span><\/li>\n<li><span>\u89e3\u51b3\u4ea7\u54c1\u4f18\u5148\u7ed3\u679c\u65f6\u9700\u8981\u8003\u8651\u7684\u65b0<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO\u7b56\u7565\u3002<\/span><\/a><\/li>\n<li><span>\u603b\u4f53\u641c\u7d22\u5b9e\u8df5\u9488\u5bf9\u8de8\u6e20\u9053\u4ea7\u54c1\u4f18\u5148\u641c\u7d22\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-organic-product-results-rise-into-retail-serp-prominence\" class=\"wp-block-heading\"><span>\u6709\u673a\u4ea7\u54c1\u7ed3\u679c\u5728\u96f6\u552e SERP \u4e2d\u8131\u9896\u800c\u51fa<\/span><\/h2>\n<p><span>2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u96f6\u552e\u884c\u4e1a\u7684 SERP \u6784\u6210\u53d8\u5316\u901f\u5ea6\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u5feb\uff0c\u65b0\u7b97\u6cd5\u66f4\u65b0\u548c\u4ea7\u54c1\u7ed3\u679c\u4e0a\u5347\u4ee5\u5360\u636e\u66f4\u591a\u7684 SERP \u7a7a\u95f4\u3002\u00a0<\/span><\/p>\n<p><span>Merkle \u6570\u636e\u663e\u793a\uff0c\u4ea7\u54c1\u5217\u8868\u7c7b\u578b\u5360\u96f6\u552e\u9886\u57df SERP \u6784\u6210\u7684\u8fd1 45%\uff0c\u540c\u6bd4\u589e\u957f 20 \u4e2a\u767e\u5206\u70b9\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432887\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Q1-and-Q2-2023-SERP-composition-change.png.webp\" alt=\"2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u548c\u7b2c\u4e8c\u5b63\u5ea6\u7684 SERP \u6784\u6210\u53d8\u5316\" width=\"714\" height=\"204\" \/><\/figure>\n<\/div>\n<p><span>\u7531\u4e8e\u8fd9\u79cd\u7ed3\u6784\u53d8\u5316\uff0c\u6709\u673a\u7f51\u9875\u5217\u8868\u4ec5\u6709 18% \u7684\u65f6\u95f4\u51fa\u73b0\u5728\u9996\u5c4f\uff0c\u540c\u6bd4\u4e0b\u964d 6%\uff0c2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6 SERP \u4e0a\u6709\u673a\u7f51\u9875\u5217\u8868\u7684\u603b\u4f53\u5b58\u5728\u7387\u540c\u6bd4\u4e0b\u964d 7.6%\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432888 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold.png.webp\" alt=\"\u81ea\u7136\u5217\u8868\u4e0e\u6298\u53e0\u5217\u8868\" width=\"700\" height=\"194\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold.png.webp 700w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold-600x166.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold-200x55.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold-150x42.png.webp 150w\" data-lazy-sizes=\"(max-width: 700px) 100vw, 700px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Organic-listings-vs-the-fold.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>2023 \u5e74 4 \u6708\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86<\/span><a href=\"https:\/\/searchengineland.com\/google-releases-april-2023-reviews-update-395561\"><span>\u8bc4\u8bba\u66f4\u65b0<\/span><\/a><span>\uff0c\u8fd9\u662f\u81ea 2021 \u5e74 4 \u6708\u4ee5\u6765\u8c37\u6b4c\u63a8\u51fa\u7684\u516d\u6b21\u4ea7\u54c1\u8bc4\u8bba\u66f4\u65b0\u3002\u00a0<\/span><\/p>\n<p><span>\u9664\u4e86 SERP \u7ec4\u6210\u53d1\u751f\u53d8\u5316\u4e4b\u5916\uff0c\u73b0\u5728 SEO \u5fc5\u987b\u5e94\u5bf9 Google \u8d8a\u6765\u8d8a\u4f9d\u8d56\u73b0\u573a\u7684\u6807\u51c6\u7b2c\u4e09\u65b9\u8bc4\u8bba\uff0c\u800c\u66f4\u591a\u5730\u4f9d\u8d56\u5c55\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u4f53\u9a8c\u7684\u89c6\u89c9\u8bc1\u636e\u7684\u6df1\u5165\u8bc4\u8bba &#8211; \u800c\u6240\u6709\u8fd9\u4e9b\u90fd\u4e0d\u77e5\u9053\u5b83\u4eec\u7a76\u7adf\u4f1a\u5982\u4f55\u5f71\u54cd SERP \u4e2d\u7684\u6709\u673a\u4ea7\u54c1\u7ed3\u679c\u7c7b\u578b\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u6211\u4eec\u5982\u4f55\u770b\u5f85\u8fd9\u4e9b\u4ea7\u54c1\u8bc4\u8bba\u66f4\u65b0\u548c SERP \u7ed3\u6784\u53d8\u5316\u5462\uff1f\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u8fd8\u53d1\u751f\u4e86\u4ec0\u4e48\u3002<\/span><\/p>\n<h2 id=\"h-why-is-google-redefining-retail-serp-composition-with-product-results\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48 Google \u8981\u7528\u4ea7\u54c1\u7ed3\u679c\u91cd\u65b0\u5b9a\u4e49\u96f6\u552e SERP \u6784\u6210\uff1f<\/span><\/h2>\n<p><span>\u968f\u7740 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u6709\u673a\u4ea7\u54c1\u7ed3\u679c\u548c\u8d2d\u7269\u6e05\u5355\u540c\u6bd4\u589e\u957f\uff0c\u4e30\u5bcc\u7684\u6458\u8981\u7c7b\u578b\u4e5f\u968f\u4e4b\u589e\u52a0\uff0c\u4f8b\u5982<\/span><em><span>\u4eba\u4eec\u8fd8\u8be2\u95ee<\/span><\/em><span>\uff08\u540c\u6bd4\u589e\u957f 7%\uff09\u548c<\/span><em><span>\u4eba\u4eec\u8fd8\u641c\u7d22<\/span><\/em><span>\uff08\u540c\u6bd4\u589e\u957f 10%\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u7ed3\u5408\u8fd9\u4e9b\u7ed3\u8bba\u548c\u6587\u5b57\u5e7f\u544a\u7684\u4e0b\u6ed1\uff08\u540c\u6bd4\u4e0b\u964d 42%\uff09\uff0c\u6211\u4eec\u4e0d\u4ec5\u4ec5\u662f\u5728\u91cd\u65b0\u5b9a\u4e49\u7b2c\u4e00\u540d\u3002\u6211\u4eec\u770b\u5230\u96f6\u552e\u641c\u7d22\u6b63\u5728\u5411\u66f4\u597d\u7684\u65b9\u5411\u53d1\u5c55\u3002\u8c37\u6b4c\u6b63\u5728\u6539\u53d8\u5176\u63d0\u4f9b\u6709\u673a\u4ea7\u54c1\u7ed3\u679c\u7684\u65b9\u5f0f\uff0c\u4f46\u4e3a\u4ec0\u4e48\u5462\uff1f\u00a0<\/span><\/p>\n<h3 id=\"h-alleviating-even-more-search-stress-of-consumers\" class=\"wp-block-heading\"><span>\u8fdb\u4e00\u6b65\u51cf\u8f7b\u6d88\u8d39\u8005\u7684\u641c\u7d22\u538b\u529b<\/span><\/h3>\n<p><span>\u6211\u4eec\u5fc5\u987b\u63d0\u9192\u81ea\u5df1\uff0cGoogle \u8fdb\u884c\u4efb\u4f55\u7c7b\u578b\u7b97\u6cd5\u66f4\u6539\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u90a3\u5c31\u662f\u8ba9\u641c\u7d22\u66f4\u597d\u5730\u4e3a\u7528\u6237\u670d\u52a1\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u8ddf\u4e0a\u8c37\u6b4c\u7684\u4ea7\u54c1\u7ed3\u679c\u91cd\u65b0\u5b9a\u4f4d\uff0c\u9700\u8981\u505a\u5927\u91cf\u7684\u6d88\u5316\u3001\u7406\u89e3\u3001\u8861\u91cf\u548c\u4f18\u5316\u5de5\u4f5c\uff0c\u4ee5\u4fbf\u4e0e\u8fd9\u4e9b\u66f4\u65b0\u4fdd\u6301\u540c\u6b65\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u6211\u4eec\u96be\u9053\u4e0d\u5e94\u8be5\u770b\u5230\u8c37\u6b4c\u4e3a\u666e\u901a\u6d88\u8d39\u8005\u6240\u505a\u7684\u597d\u4e8b\u5417\uff1f\u00a0<\/span><\/p>\n<p><span>\u662f\u7684\uff0c\u6ca1\u9519\u3002\u4e5f\u8bb8\u8fd9\u662f Google \u4e3a\u7f13\u89e3\u6d88\u8d39\u8005\u7684\u201c\u641c\u7d22\u538b\u529b\u201d\u6240\u505a\u7684\u5c1d\u8bd5\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u53ef\u80fd\u88ab\u5f52\u7c7b\u4e3a\u4ee5\u4e0b\u610f\u56fe\u7c7b\u578b\uff1a\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432889 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress.jpeg.webp\" alt=\"\u641c\u7d22\u538b\u529b\" width=\"1432\" height=\"805\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress.jpeg.webp 1432w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress-768x432.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress-150x84.jpeg.webp 150w\" data-lazy-sizes=\"(max-width: 1432px) 100vw, 1432px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-stress.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u968f\u7740\u5bf9\u6d88\u8d39\u8005\u8d2d\u7269\u884c\u4e3a\u548c\u4e60\u60ef\u7684\u4e86\u89e3\u8d8a\u6765\u8d8a\u591a\uff0c\u8c37\u6b4c\u4e5f\u5728\u4e0d\u65ad\u6539\u8fdb\u5176\u7b97\u6cd5\uff0c\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u4e5f\u4e3a\u4e86\u4e0e\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u548c\u5e02\u573a\u8fdb\u884c\u66f4\u6fc0\u70c8\u7684\u7ade\u4e89\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-acting-as-a-marketplace-via-merchant-listings-product-snippets-nbsp\" class=\"wp-block-heading\"><span>\u901a\u8fc7\u5546\u5bb6\u5217\u8868 + \u4ea7\u54c1\u7247\u6bb5\u5145\u5f53\u5e02\u573a\u00a0<\/span><\/h3>\n<p><span>\u9664\u4e86\u51cf\u8f7b\u6d88\u8d39\u8005\u7684\u641c\u7d22\u538b\u529b\u4e4b\u5916\uff0c\u8c37\u6b4c\u8fd8\u8bd5\u56fe\uff08\u975e\u5e38\u52aa\u529b\u5730\uff09\u901a\u8fc7\u5728\u6709\u673a\u7f51\u7edc\u5217\u8868\u4e0a\u63d0\u4f9b\u4ea7\u54c1\u6765\u4e0e\u5176\u4ed6\u6d41\u884c\u7684\u5728\u7ebf\u5e02\u573a\u7ade\u4e89\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u6837\uff0c\u7528\u6237\u65e0\u9700\u5148\u8bbf\u95ee\u7f51\u7ad9\u5373\u53ef\u83b7\u5f97\u66f4\u597d\u7684\u6d4f\u89c8\uff08\u5373\u5728\u7ebf\u6a71\u7a97\u8d2d\u7269\uff09\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u6765\u770b\uff0c\u8fd9\u5b8c\u5168\u8bf4\u5f97\u901a\u3002\u6839\u636e eMarketer \u7684\u6570\u636e\uff0c\u591a\u8fbe<\/span><a href=\"https:\/\/content-na1.emarketer.com\/5-charts-marketers-2023-customer-media-habits-search-behavior\" target=\"_blank\" rel=\"noopener\"><span>56% \u7684\u7f8e\u56fd\u6d88\u8d39\u8005<\/span><\/a><span>\u5f00\u59cb\u5728\u4e9a\u9a6c\u900a\u4e0a\u641c\u7d22\uff0c\u800c\u4e0d\u662f\u8c37\u6b4c\u3001\u5fc5\u5e94\u6216\u96c5\u864e\u7b49\u641c\u7d22\u5f15\u64ce\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-432890 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research.png.webp\" alt=\"\u7f8e\u56fd\u6d88\u8d39\u8005\u5728\u7ebf\u7814\u7a76\" width=\"413\" height=\"556\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research.png.webp 413w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research-251x338.png.webp 251w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research-84x113.png.webp 84w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research-150x202.png.webp 150w\" data-lazy-sizes=\"(max-width: 413px) 100vw, 413px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/US-consumers-online-research.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u56e0\u6b64\uff0c\u4ea7\u54c1\u4f18\u5148\u7ed3\u679c\u5728\u96f6\u552e SERP \u6784\u6210\u4e2d\u6240\u5360\u767e\u5206\u6bd4\u6301\u7eed\u589e\u957f\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\uff0c\u56e0\u4e3a\u8c37\u6b4c\u5e0c\u671b\u4e0e\u4e9a\u9a6c\u900a\u548c TikTok \u7b49\u5176\u4ed6\u5feb\u901f\u589e\u957f\u7684\u5e02\u573a\u5c55\u5f00\u66f4\u591a\u7ade\u4e89\u3002\u00a0<\/span><\/p>\n<p><span>eMarketer \u7684\u62a5\u544a\u8be6\u8ff0\u9053\uff0c\u5728\u7f51\u4e0a\u8d2d\u7269\u6e20\u9053\u65b9\u9762\uff0c\u4e9a\u9a6c\u900a\u3001TikTok \u548c YouTube \u7b49 SERP \u51fa\u73b0\u4e86\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u4f5c\u4e3a\u5728\u7ebf\u641c\u7d22\u8d77\u70b9\u7684 SERP \u7b2c\u4e00\u5b63\u5ea6\u540c\u6bd4\u4e0b\u964d\uff0c\u8c37\u6b4c\u7684\u96f6\u552e SERP \u7f8e\u5b66\u53d8\u5316\u662f\u5bf9\u6b64\u7684\u76f4\u63a5\u56de\u5e94\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u4e3a SEO\uff0c\u6211\u4eec\u4ece\u76ee\u6807\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u89d2\u5ea6\u66f4\u5177\u6218\u7565\u6027\u5730\u601d\u8003\uff0c\u6211\u4eec\u77e5\u9053\u4ee5\u4e0b\u6d88\u8d39\u8005\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u54c1\u724c\u5fe0\u8bda\u8005<\/span><\/strong><span>\u5c06\u7ee7\u7eed\u4ee5\u54c1\u724c\u81f3\u4e0a\u7684\u5fc3\u6001\u8d2d\u7269\uff0c\u4f46\u5e76\u4e0d\u603b\u662f\u5728\u54c1\u724c\u7f51\u7ad9\u4e0a\u8f6c\u5316\u3002<\/span><\/li>\n<li><strong><span>\u5bf9\u54c1\u724c\u4e0d\u5fe0\u8bda\u7684\u4eba<\/span><\/strong><span>\u4f1a\u901a\u8fc7\u6d4f\u89c8\u5546\u5e97\u8fdb\u884c\u4ef7\u683c\u6bd4\u8f83\u3001\u75af\u72c2\u6d88\u5316\u8bc4\u8bba\uff0c\u5e76\u4e14\u5fc5\u987b\u5728\u8f6c\u5316\u4e4b\u524d\u5bf9\u81ea\u5df1\u7684\u8d2d\u4e70\u6709\u5145\u5206\u7684\u4fe1\u4efb\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u90a3\u4e48\uff0c\u8fd9\u4e00\u5207\u5bf9 SEO \u6765\u8bf4\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u8fd9\u610f\u5473\u7740\u8981\u5fae\u8c03\u6211\u4eec\u81ea SEO \u65f6\u4ee3\u8bde\u751f\u4ee5\u6765\u5c31\u4e00\u76f4\u4f9d\u8d56\u7684\u4e1c\u897f\uff1a\u5185\u5bb9\u7b56\u7565\u548c\u6280\u672f SEO \u8865\u6551\u3002<\/span><\/p>\n<h3 id=\"h-google-search-console-april-2023-updates-for-organic-shopping-nbsp\" class=\"wp-block-heading\"><span>Google Search Console 2023 \u5e74 4 \u6708\u9488\u5bf9\u81ea\u7136\u8d2d\u7269\u7684\u66f4\u65b0\u00a0<\/span><\/h3>\n<p><span>\u968f\u7740\u4ea7\u54c1\u7ed3\u679c\u5728 SERP \u7ed3\u6784\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u589e\u957f\uff0c2023 \u5e74 3 \u6708\uff0cGoogle \u7ec8\u4e8e\u5728<\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-breaks-out-merchant-listings-and-product-snippets-appearances-394865\"><span>GSC \u6027\u80fd\u62a5\u544a<\/span><\/a><span>\u4e2d\u6dfb\u52a0\u4e86\u76d1\u63a7\u66f4\u65b0\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u6b21\u66f4\u65b0\u5c06 GSC \u4e2d\u201c\u4ea7\u54c1\u7ed3\u679c\u201d\u7684\u5355\u4e00\u5f52\u56e0\u66f4\u6539\u4e3a\u4e24\u4e2a\u5355\u72ec\u7684\u7ec6\u5206\uff1a\u201c\u4ea7\u54c1\u7247\u6bb5\u201d\u548c\u201c\u5546\u5bb6\u5217\u8868\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ea7\u54c1\u7247\u6bb5<\/span><\/strong><span>\uff1aPDP URL \u7684\u6709\u673a\u7f51\u9875\u5217\u8868\uff0c\u5176\u4e2d\u5305\u542b\u4ea7\u54c1 URL\u3001\u6807\u9898\u548c\u63cf\u8ff0\u7684\u7247\u6bb5\u6216\u6269\u5c55\uff0c\u5176\u4e2d\u5305\u62ec\u8bc4\u8bba\u3001\u8bc4\u7ea7\u3001<\/span><a href=\"https:\/\/searchengineland.com\/google-shows-shipping-and-return-information-in-the-search-results-395679\"><span>\u8fd0\u8f93\u548c\u9000\u8d27\u653f\u7b56<\/span><\/a><span>\u3001\u4ef7\u683c\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u53ef\u7528\u6027\u7b49\u5176\u4ed6\u72ec\u7279\u5143\u7d20\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u5546\u5bb6\u4fe1\u606f\uff1a<\/span><\/strong><span>\u514d\u8d39\u4e14\u81ea\u7136\u5730\u5c55\u793a Google \u8d2d\u7269\u4ea7\u54c1\u4fe1\u606f\uff0c\u901a\u5e38\u4f5c\u4e3a\u8f6e\u64ad\u56fe\u663e\u793a\u5728 SERP \u7684\u9876\u90e8\u7ed3\u679c\uff0c\u9ad8\u4e8e\u81ea\u7136\u7f51\u9875\u5217\u8868\u3002\u8fd9\u4e9b\u7ed3\u679c\u8fc7\u53bb\u5728 SERP \u7684\u529f\u80fd\u4e0a\u65b9\u663e\u793a\u201c\u70ed\u95e8\u4ea7\u54c1\u201d\u6807\u7b7e\u3002\u5546\u5bb6\u4fe1\u606f\u4e5f\u53ef\u4ee5\u5728 Google \u641c\u7d22\u7684\u201c\u8d2d\u7269\u201d\u6807\u7b7e\u4e2d\u627e\u5230\u3002<\/span><\/li>\n<li><strong><span>Google \u8d2d\u7269\u7ed3\u679c\u6807\u7b7e\uff1a<\/span><\/strong><span>\u8d2d\u7269\u7ed3\u679c\u6807\u7b7e\u66fe\u7ecf\u4ec5\u7528\u4e8e PLA\uff08\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\uff09\uff0c\u73b0\u5728\u5c55\u793a\u4ed8\u8d39\u548c\u81ea\u7136\u4ea7\u54c1\u5217\u8868\u3002\u8fd9\u4e9b\u7ed3\u679c\u901a\u8fc7 Google Ads \u62a5\u544a\u7ed9 PLA\uff0c\u5e76\u901a\u8fc7 GSC \u62a5\u544a\u7ed9\u975e\u4ed8\u8d39\u4ea7\u54c1\u5217\u8868\u7ed3\u679c\u7c7b\u578b\uff0c\u4f8b\u5982\u4ea7\u54c1\u6458\u8981\u548c\u5546\u5bb6\u5217\u8868\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\">&lt;img class=&quot;wp-image-432895 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5546\u5bb6\u4fe1\u606f\u548c\u4ea7\u54c1\u6458\u8981&#8221; width=&#8221;800&#8243; height=&#8221;316&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-800&#215;316.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-800&#215;316.jpeg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-600&#215;237.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-600&#215;237.jpeg.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-200&#215;79.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-200&#215;79.jpeg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-768&#215;303.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-768&#215;303.jpeg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-150&#215;59.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-150&#215;59.jpeg.webp<\/a> 150w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets.jpeg.webp<\/a> 1432w&#8221; data-lazy-sizes=&#8221;(max-width: 800px) 100vw, 800px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-800&#215;316.jpeg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Merchant-listings-and-product-snippets-800&#215;316.jpeg.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5c3d\u7ba1 GSC \u4e2d\u7684\u65b0\u4ea7\u54c1\u7ed3\u679c\u7c7b\u578b\u6570\u636e\u6bd4\u8f83\u96f6\u6563\uff0c\u800c\u4e14\u4f5c\u4e3a KPI \u7684\u901f\u5ea6\u4ecd\u5728\u52a0\u5feb\uff0c\u4f46\u8c37\u6b4c\u7ec8\u4e8e\u8ba9\u96f6\u552e\u641c\u7d22\u8425\u9500\u4eba\u5458\u80fd\u591f\u6574\u5408\u51fa\u4e00\u4e2a\u6574\u4f53\uff0c\u5c55\u793a\u6211\u4eec\u54c1\u724c\u7684\u4ea7\u54c1\u662f\u5982\u4f55\u5c55\u793a\u7684\uff0c\u5c3d\u7ba1\u4e0d\u50cf\u6211\u4eec\u5e0c\u671b\u7684\u90a3\u4e48\u6e05\u6670\u3002\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-seo-strategies-for-product-results-in-retail-serps\" class=\"wp-block-heading\"><span>\u96f6\u552e SERP \u4e2d\u4ea7\u54c1\u7ed3\u679c\u7684 SEO \u7b56\u7565<\/span><\/h2>\n<p><span>\u4ec5\u4ec5\u56e0\u4e3a\u8c37\u6b4c\u5df2\u7ecf\u6539\u53d8\u4e86\u96f6\u552e SERP \u4e2d\u4ea7\u54c1\u7ed3\u679c\u7684\u8bed\u5883\u5316\uff0c\u5e76\u4e0d\u610f\u5473\u7740 SEO \u5fc5\u987b\u521b\u9020\u65b0\u7684\u80fd\u529b\u6765\u62b5\u6d88\u8fd9\u79cd\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u5f71\u54cd SERP \u4e2d\u4ea7\u54c1\u7ed3\u679c\u7684\u6838\u5fc3 SEO \u7b56\u7565\u4fdd\u6301\u4e0d\u53d8\uff0c\u53ea\u662f\u5e94\u7528\u4e8e\u65b0\u7684\u73af\u5883\uff1a\u00a0\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b9e\u65bd\u4ea7\u54c1\u67b6\u6784\u6539\u8fdb\uff0c\u4ee5\u7b26\u5408\u4e30\u5bcc\u7684 SERP \u7ec4\u6210\u66f4\u65b0\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/google-shows-shipping-and-return-information-in-the-search-results-395679\"><span>\u8fd0\u8f93\u548c\u9000\u8d27\u653f\u7b56<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u5229\u7528\u7f3a\u8d27\uff08OOS\uff09\u5904\u7406\u7b56\u7565\u964d\u4f4e\u9ad8\u8df3\u51fa\u7387\u6216\u6d41\u91cf\u4e22\u5931\u7684\u98ce\u9669\u3002<\/span><\/li>\n<li><span>\u901a\u8fc7\u5f3a\u5927\u7684\u4ea7\u54c1\u63cf\u8ff0\u9875\u9762 (PDP) \u5185\u5bb9\u7b56\u7565\u786e\u4fdd\u5185\u5bb9\u5f3a\u5927\u4e14\u72ec\u7279\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u7ecf\u9500\u5546\u7b56\u7565\u7684\u5f71\u54cd\u548c\u91cd\u53e0\uff08\u5982\u9002\u7528\uff09\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u6d88\u9664 PDP \u7ad9\u70b9\u901f\u5ea6\u969c\u788d\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5bf9\u4e8e SERP \u4e2d\u7684\u4ea7\u54c1\u7ed3\u679c\uff0c\u6211\u4eec\u77e5\u9053\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u4e24\u79cd\u65b9\u5f0f\u4e4b\u4e00\u53c2\u4e0e\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u901a\u8fc7\u6709\u673a\u65b9\u5f0f\uff0c\u4f8b\u5982\u4ea7\u54c1\u7247\u6bb5\u6216\u5546\u5bb6\u5217\u8868\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u51f8\u663e\u4e86\u201c\u5168\u9762\u641c\u7d22\u201d\u89c6\u89d2\u7684\u5fc5\u8981\u6027\u3002\u5168\u9762\u641c\u7d22\u662f\u786e\u4fdd\u4ed8\u8d39\u3001\u81ea\u7136\u641c\u7d22\u548c\u8d2d\u7269\u6d3b\u52a8\u66f4\u6210\u529f\u5730\u534f\u540c\u8fd0\u4f5c\u7684\u8fc7\u7a0b\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u8fdb\u884c\u5168\u9762\u641c\u7d22\u65f6\u9700\u8981\u7262\u8bb0\u7684\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u53c2\u6570\u5316\u7684 PDP URL \u662f\u5426\u5df2\u8bbe\u7f6e\u89c4\u8303\u6807\u7b7e\uff0c\u4ee5\u786e\u4fdd Google \u5c06\u81ea\u7136\u53c2\u4e0e\u5ea6\u4e0e\u4ed8\u8d39\u53c2\u4e0e\u5ea6\u5f52\u56e0\u4e8e\u6743\u5a01 URL\uff1f\u00a0\u00a0<\/span><\/li>\n<li><span>\u5982\u4f55\u7ba1\u7406\u548c\u521b\u5efa PDP URL \u7684\u6709\u673a\u53c2\u6570\uff1f\u00a0\u00a0<\/span><\/li>\n<li><span>\u5728\u9644\u52a0\u5b57\u6bb5\u8be6\u7ec6\u4fe1\u606f\u4e2d\uff0cSEO \u56e2\u961f\u662f\u5426\u53ef\u4ee5\u652f\u6301\u5173\u952e\u5b57\u589e\u5f3a\u4ee5\u5f71\u54cd Google \u4e2d\u7684\u6709\u673a\u4ea7\u54c1\u5217\u8868\u7c7b\u578b\uff1f\u00a0<\/span><\/li>\n<li><span>\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u4f1a\u62c9\u5165 Google Merchant Center\uff1f \u202f\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-tl-dr-optimizing-for-retail-serps-in-2024\" class=\"wp-block-heading\"><span>TL;DR\uff1a\u9488\u5bf9 2024 \u5e74\u7684\u96f6\u552e SERP \u8fdb\u884c\u4f18\u5316<\/span><\/h2>\n<p><span>\u4ee5\u4e0b\u662f\u5728\u4eca\u5e74\u5269\u4f59\u65f6\u95f4\u548c 2024 \u5e74\u5236\u5b9a\u7535\u5b50\u5546\u52a1 SEO \u7b56\u7565\u65f6\u9700\u8981\u8bb0\u4f4f\u7684\u5173\u952e\u8981\u70b9\u548c\u540e\u7eed\u6b65\u9aa4\u3002<\/span><\/p>\n<h3 id=\"h-develop-a-pdp-content-strategy\" class=\"wp-block-heading\"><span>\u5236\u5b9a PDP \u5185\u5bb9\u7b56\u7565<\/span><\/h3>\n<p><span>\u901a\u8fc7\u590d\u5236\u548c\u7c98\u8d34\u7b2c\u4e09\u65b9\u5185\u5bb9\u6765\u52fe\u9009 SKU \u7684\u65f6\u4ee3\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5fc5\u987b\u63d0\u5021\u5728 PDP \u767b\u9646\u9875\u9762\u4e0a\u7b56\u5212\u72ec\u7279\u7684\u5185\u5bb9\uff0c\u4ee5\u4fbf Google \u80fd\u591f\u6293\u53d6\u3001\u7d22\u5f15\u548c\u5448\u73b0\u4e0d\u540c\u96f6\u552e\u5546\u4e4b\u95f4\u7684\u4ea7\u54c1\u5dee\u5f02<\/span><\/p>\n<h3 id=\"h-ensure-pdp-schema-is-dynamic\" class=\"wp-block-heading\"><span>\u786e\u4fdd PDP \u6a21\u5f0f\u662f\u52a8\u6001\u7684<\/span><\/h3>\n<p><span>\u968f\u7740 Google \u7ee7\u7eed\u66f4\u52a0\u6e05\u6670\u5730\u770b\u5f85 PDP \u6a21\u5f0f\u7ec6\u5316\uff0c\u6700\u597d\u5229\u7528\u6240\u6709 PDP \u6a21\u5f0f\u5b57\u6bb5\uff0c\u4f7f\u5176\u5c3d\u53ef\u80fd\u7cbe\u7b80\u548c\u52a8\u6001 &#8211; \u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u533a\u57df\u5b9a\u4ef7<\/span><\/li>\n<li><span>\u8239\u8fd0<\/span><\/li>\n<li><span>\u8fd4\u56de<\/span><\/li>\n<li><span>\u53ef\u7528\u6027<\/span><\/li>\n<\/ul>\n<h3 id=\"h-collaborate-with-paid-search-folks-on-plas\" class=\"wp-block-heading\"><span>\u4e0e\u4ed8\u8d39\u641c\u7d22\u4eba\u5458\u5c31 PLA \u5c55\u5f00\u5408\u4f5c<\/span><\/h3>\n<p><span>\u8be6\u7ec6\u4e86\u89e3\u5411\u4ed8\u8d39\u641c\u7d22\u56e2\u961f\u63d0\u4f9b\u7684 feed\uff0c\u53ef\u786e\u4fdd\u6240\u6709 PDP \u5728\u6bcf\u5929\u586b\u5145\u5230 Google Merchant Center \u4e4b\u524d\u90fd\u5f97\u5230\u4f18\u5316\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fc7\u53bb\u4e00\u5e74\u6765\uff0c\u8c37\u6b4c\u8fc5\u901f\u6539\u53d8\u4e86\u96f6\u552e\u4e1a SERP \u683c\u5c40\uff1a\u00a0 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4ea7\u54c1\u7ed3\u679c\u5360 SERP \u6784\u6210\u7684 45 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4681"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4681\/revisions"}],"predecessor-version":[{"id":4822,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4681\/revisions\/4822"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4681"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}