{"id":4701,"date":"2025-01-31T11:23:56","date_gmt":"2025-01-31T03:23:56","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4701"},"modified":"2025-01-31T11:24:45","modified_gmt":"2025-01-31T03:24:45","slug":"%e8%b7%9f%e8%b8%aa%e5%92%8c%e5%88%86%e6%9e%90-ppc-%e7%bb%93%e6%9e%9c%e7%9a%84-6-%e4%b8%aa%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4701","title":{"rendered":"\u8ddf\u8e2a\u548c\u5206\u6790 PPC \u7ed3\u679c\u7684 6 \u4e2a\u6280\u5de7"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u65e0\u8bba\u60a8\u521a\u521a\u5efa\u7acb\u4e86\u7b2c\u4e00\u4e2a\u641c\u7d22\u6d3b\u52a8\u8fd8\u662f\u5df2\u7ecf\u8bbe\u7f6e\u4e86\u6570\u5343\u4e2a\u641c\u7d22\u6d3b\u52a8\uff0c\u4e00\u65e6\u60a8\u70b9\u51fb\u201c\u542f\u52a8\u201d\u6309\u94ae\uff0c\u60a8\u53ef\u80fd\u5df2\u7ecf\u5728\u8003\u8651\u5982\u4f55\u6709\u6548\u5730\u8ddf\u8e2a\u548c\u5206\u4eab\u60a8\u7684\u52aa\u529b\u6210\u679c\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u00a0\u60a8\u53ef\u4ee5\u4f7f\u7528\u6570\u5341\u79cd\u6307\u6807\u6765\u8bc4\u4f30<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC\u7ee9\u6548\u3002<\/span><\/a><\/p>\n<p><span>\u867d\u7136\u6570\u636e\u70b9\u7684\u4e30\u5bcc\u7a0b\u5ea6\u4f3c\u4e4e\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\uff0c\u4f46\u5728\u60a8\u8fdb\u884c PPC \u6027\u80fd\u8ddf\u8e2a\u5e76\u83b7\u53d6\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u65f6\uff0c\u53ef\u4ee5\u8003\u8651\u4ee5\u4e0b\u516d\u4e2a\u6280\u5de7\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7ade\u9009\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<li><span>\u54ea\u4e9b\u6307\u6807\u5f88\u91cd\u8981\uff1f<\/span><\/li>\n<li><span>\u60a8\u7684\u9884\u7b97\u5982\u4f55\u5b89\u6392\uff1f<\/span><\/li>\n<li><span>\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u662f\u5426\u8fbe\u5230\u4e86\u5176\u76ee\u6807\uff1f<\/span><\/li>\n<li><span>\u60a8\u7684\u7ee9\u6548\u62a5\u544a\u7684\u4e3b\u8981\u53d7\u4f17\u662f\u8c01\uff1f<\/span><\/li>\n<li><span>\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u54ea\u4e9b\u81ea\u52a8\u62a5\u544a\u6765\u4e3a\u60a8\u5b8c\u6210\u4e00\u4e9b\u7e41\u91cd\u7684\u5de5\u4f5c\uff1f<\/span><\/li>\n<\/ul>\n<h2 id=\"h-1-goals\" class=\"wp-block-heading\"><span>1. \u76ee\u6807<\/span><\/h2>\n<p><span>\u4efb\u4f55\u62a5\u544a\u90fd\u5e94\u4ee5\u5bf9\u60a8\u7684\u516c\u53f8\u6216\u5ba2\u6237\u91cd\u8981\u7684\u4e3b\u8981\u548c\u6b21\u8981\u76ee\u6807\u6216\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u4e3a\u57fa\u7840\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u5047\u8bbe\u60a8\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u9700\u8981\u63d0\u9ad8\u53ef\u5f52\u5c5e\u6536\u5165\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53d1\u9001\u4e00\u4efd\u62a5\u544a\u6765\u8bf4\u660e\u4eca\u5e74\u8fc4\u4eca\u4e3a\u6b62\u60a8\u7684\u76ee\u6807\u7f51\u9875\u6d41\u91cf\u589e\u957f\u4e86\u591a\u5c11\uff0c\u8fd9\u4e0d\u4f1a\u6709\u592a\u5927\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8ddf\u8e2a\u57fa\u4e8e\u76f8\u540c\u7684\u4e00\u4e2a\u6216\u4e24\u4e2a KPI \u7684\u7ed3\u679c\u5c06\u5bf9\u60a8\u7684\u5229\u76ca\u76f8\u5173\u8005\u5177\u6709\u6700\u91cd\u8981\u610f\u4e49\uff0c\u5e76\u5e2e\u52a9\u60a8\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u505a\u51fa\u6700\u6709\u5f71\u54cd\u529b\u7684\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u5c31\u672c\u6587\u7684\u76ee\u7684\u800c\u8a00\uff0c\u6211\u4eec\u5047\u8bbe\u8f6c\u5316\u91cf\u662f\u60a8\u7684\u4e3b\u8981 KPI\uff0c\u8f6c\u5316\u7387\u662f\u60a8\u7684\u6b21\u8981 KPI\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/outdated-marketing-kpis-432359\"><strong><em><span>5 \u4e2a\u8fc7\u65f6\u7684\u8425\u9500 KPI \u503c\u5f97\u629b\u5f03\uff0c\u4ee5\u53ca\u53ef\u4ee5\u53c2\u8003\u54ea\u4e9b\u5185\u5bb9<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-2-metrics\" class=\"wp-block-heading\"><span>2. \u6307\u6807<\/span><\/h2>\n<p><span>\u786e\u8ba4 KPI \u540e\uff0c\u8bf7\u8003\u8651\u5c06\u6700\u91cd\u8981\u7684\u6307\u6807\u7eb3\u5165<\/span><a href=\"https:\/\/searchengineland.com\/ppc-management-checklist-daily-weekly-monthly-reviews-393344\"><span>\u6bcf\u5468\u6216\u6bcf\u6708\u7684\u7ee9\u6548\u68c0\u67e5<\/span><\/a><span>\u4e2d\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u4e3b\u8981\u5173\u6ce8\u8f6c\u5316\u91cf\uff0c\u8f6c\u5316\u91cf\u5c06\u662f\u60a8\u5728\u5206\u6790\u4e2d\u8981\u5305\u542b\u7684\u4e3b\u8981\u6307\u6807\uff0c\u5e76\u4e14\u6d1e\u5bdf\u529b\u5e94\u8be5\u690d\u6839\u4e8e\u8f6c\u5316\u6570\u636e\u3002\u8f6c\u5316\u7387\u5c06\u662f\u7ee9\u6548\u7684\u6b21\u8981\u6307\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u5047\u8bbe\u8f6c\u5316\u6b21\u6570\u51cf\u5c11\u4e86\uff0c\u4f46\u8f6c\u5316\u7387\u5374\u589e\u52a0\u4e86\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u73b0\u5728\u662f\u6df1\u5165\u7814\u7a76\u53d7\u4f17\u7fa4\u4f53\u5217\u8868\u6216\u533a\u57df\u5b9a\u4f4d\u7684\u597d\u65f6\u673a\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u5ba2\u6237\u539f\u578b\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u6216\u5b9e\u73b0\u66f4\u591a\u5408\u683c\u8f6c\u5316\u3002<\/span><\/p>\n<h2 id=\"h-3-pacing\" class=\"wp-block-heading\"><span>3. \u8282\u594f<\/span><\/h2>\n<p><span>\u9884\u7b97\u98de\u884c\u662f\u6bcf\u4efd\u7ee9\u6548\u56de\u987e\u6216\u62a5\u544a\u4e2d\u8981\u5305\u542b\u7684\u8981\u70b9<\/span><strong>\u00a0<\/strong><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u5047\u8bbe\u60a8\u80fd\u591f\u987a\u5229\u5b9e\u73b0\u4e3b\u8981\u76ee\u6807\uff08\u8f6c\u5316\u91cf\uff09\uff0c\u4f46\u8d85\u51fa\u6bcf\u65e5\u6216\u6bcf\u6708\u9884\u7b97\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ef\u80fd\u662f\u65f6\u5019\u7533\u8bf7\u66f4\u591a\u4ed8\u8d39\u641c\u7d22\u9884\u7b97\u4e86\uff0c\u5c24\u5176\u662f\u5f53\u60a8\u7684\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\uff08\u6b64\u5904\u7684\u7b2c\u4e09\u76ee\u6807\uff09\u4e0e\u524d\u51e0\u4e2a\u65f6\u671f\u76f8\u6bd4\u6548\u7387\u8f83\u9ad8\u6216\u5bf9\u5229\u76ca\u76f8\u5173\u8005\u6765\u8bf4\u5e76\u4e0d\u91cd\u8981\u65f6\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u8282\u594f\u7f13\u6162\u4f46\u8f6c\u5316\u91cf\u5f88\u9ad8\uff0c\u90a3\u4e48\u662f\u65f6\u5019\u5bfb\u627e\u5173\u952e\u5b57\u6269\u5c55\u548c\u5176\u4ed6\u6e20\u9053\u7c7b\u578b\u7684\u589e\u957f\u673a\u4f1a\uff0c\u6216\u8005\u53ef\u80fd\u51cf\u5c11\u4ed8\u8d39\u641c\u7d22\u9884\u7b97\u5e76\u8f6c\u5411\u66f4\u9ad8\u6269\u5c55\u6027\u7684\u6e20\u9053\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-4-bidding\" class=\"wp-block-heading\"><span>4. \u7ade\u6807<\/span><\/h2>\n<p><span>\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u662f\u5305\u542b\u5728\u60a8\u7684\u6548\u679c\u5206\u6790\u4e2d\u7684\u91cd\u8981\u6570\u636e\u70b9\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u5e94\u8be5\u4e0e\u60a8\u7684\u4e3b\u8981\u76ee\u6807\u76f8\u5bf9\u5e94\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u4f7f\u7528\u201c\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d\u51fa\u4ef7\u6765\u5b9e\u73b0\u8f6c\u5316\u91cf\u76ee\u6807\uff0c\u90a3\u5c31\u592a\u68d2\u4e86\uff01\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (tCPA) \u6216\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (tROAS) \u4e4b\u7c7b\u7684\u6307\u6807\uff0c\u8bf7\u8003\u8651\u5982\u4f55\u66f4\u6539\u51fa\u4ef7\u76ee\u6807\u6765\u5e2e\u52a9\u60a8\u5b9e\u73b0\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u53ef\u80fd\u65e0\u6cd5\u76f4\u63a5\u8fbe\u5230\u60a8\u7684\u4e3b\u8981\u76ee\u6807\u7684\u539f\u56e0\u603b\u662f\u5b58\u5728\u7684\uff0c\u4f46\u60a8\u5e94\u8be5\u5c3d\u53ef\u80fd\u4f18\u5148\u8003\u8651\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<h2 id=\"h-5-audiences\" class=\"wp-block-heading\"><span>5. \u89c2\u4f17<\/span><\/h2>\n<p><span>\u5728\u8ddf\u8e2a\u548c\u5206\u6790\u4f60\u7684\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u65f6\uff0c\u8003\u8651<\/span><strong><span>\u8c01\u5c06<\/span><\/strong><em>\u00a0<\/em><span>\u6d88\u5316\u6548\u679c\u6570\u636e\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u53ea\u6709\u60a8\u548c\u60a8\u7684\u56e2\u961f\uff0c\u90a3\u4e48\u60a8\u6240\u8fdb\u884c\u7684\u62a5\u544a\u7ea7\u522b\u53ef\u80fd\u4e0e\u60a8\u5728\u9ad8\u7ba1\u4f1a\u8bae\u6216\u5ba2\u6237\u8001\u677f\u7684\u8001\u677f\u8fdb\u884c\u7684\u62a5\u544a\u7ea7\u522b\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u4efb\u4f55\u89c2\u4f17\u6700\u5e0c\u671b\u770b\u5230\u7684\u662f\u53ef\u4ee5\u8f6c\u5316\u4e3a\u5176\u4ed6\u6e20\u9053\u7684\u884c\u52a8\u9879\u76ee\u548c\u89c1\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u67d0\u4e2a\u5e7f\u544a\u672c\u6708\u7684\u8f6c\u5316\u91cf\u6700\u9ad8\uff0c\u90a3\u4e48\u8be5\u6587\u6848\u662f\u5426\u53ef\u4ee5\u91cd\u590d\u7528\u4e8e\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u6216\u5143\u5e7f\u544a\uff1f<\/span><\/p>\n<p><span>\u7531\u4e8e\u60a8\u662f\u8be5\u623f\u95f4\u7684\u4e13\u5bb6\uff08\u6216\u7535\u5b50\u90ae\u4ef6\u7ebf\u7a0b\u4e2d\u7684\u4e13\u5bb6\uff09\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u5c06 PPC \u6027\u80fd\u5206\u89e3\u4e3a\u53ef\u6d88\u5316\u548c\u53ef\u64cd\u4f5c\u7684\u4efb\u52a1\uff0c\u4ee5\u4f9b\u4e0e\u60a8\u5171\u4eab\u6570\u636e\u7684\u66f4\u5e7f\u6cdb\u56e2\u961f\u4f7f\u7528\u3002<\/span><\/p>\n<p><span>\u907f\u514d\u4f7f\u7528\u592a\u591a\u53d7\u4f17\u53ef\u80fd\u4e0d\u719f\u6089\u7684\u9996\u5b57\u6bcd\u7f29\u7565\u8bcd\uff0c\u6216\u5206\u4eab\u7c7b\u4f3c\u4ee5\u4e0b\u5185\u5bb9\u7684\u89c1\u89e3\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cCPC \u73af\u6bd4\u4e0b\u964d\uff0cCVR \u6301\u5e73\uff0cCTR \u4e0a\u5347\uff0cCPA \u4e0e\u5b63\u5ea6\u73af\u6bd4\u76ee\u6807\u76f8\u5dee 5% \u4ee5\u5185\uff0c\u56e0\u6b64\u6211\u4eec\u5e94\u8be5\u5c06 tROAS \u63d0\u9ad8 14%\u3002\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u770b\u5230\u8fd9\u4e2a\u4e4b\u540e\uff0c\u67d0\u4e9b\u4eba\u7684\u8111\u888b\u53ef\u80fd\u4f1a\u5f00\u59cb\u65cb\u8f6c\uff0c\u5e76\u4e14\u6c38\u8fdc\u505c\u6b62\u4e0d\u6765\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u5c1d\u8bd5\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u7684\u5e7f\u544a\u6587\u6848\u5305\u542b\u66f4\u591a\u5173\u4e8e\u6211\u4eec\u516c\u53f8\u4e1a\u52a1\u7684\u6559\u80b2\u5185\u5bb9\uff0c\u4e0e\u5f3a\u8c03\u672c\u6708\u4fc3\u9500\u6d3b\u52a8\u7684\u5e7f\u544a\u76f8\u6bd4\uff0c\u5176\u6548\u679c\u66f4\u597d\uff0c\u8f6c\u5316\u7387\u9ad8\u51fa 40%\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8ba9\u6211\u4eec\u6dfb\u52a0\u66f4\u591a\u8d44\u4ea7\uff08\u7ad9\u70b9\u94fe\u63a5\u3001\u6807\u6ce8\u3001\u56fe\u50cf\uff09\uff0c\u4ee5\u4fbf\u5728\u7528\u6237\u8bbf\u95ee\u6211\u4eec\u7684\u7f51\u7ad9\u4e4b\u524d\u8fdb\u4e00\u6b65\u786e\u5b9a\u4ed6\u4eec\u7684\u8d44\u683c\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd9\u4e5f\u8bb8\u5bf9\u6211\u4eec\u7684\u7f51\u7edc\u56e2\u961f\u6765\u8bf4\u662f\u4e00\u4e2a\u6709\u76ca\u7684\u542f\u793a\uff0c\u6211\u4eec\u53ef\u4ee5\u5728\u76ee\u6807\u7f51\u9875\u4e0a\u52a0\u5165\u4e00\u4e9b\u7c7b\u4f3c\u7684\u8bed\u8a00\uff0c\u5411\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u4fe1\u606f\uff0c\u6211\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e5f\u53ef\u4ee5\u4ee5\u77ed\u89c6\u9891\u7684\u5f62\u5f0f\u6574\u5408\u6559\u80b2\u5185\u5bb9\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/effective-ppc-reporting-analysis-431134\"><strong><em><span>\u6709\u6548\u7684 PPC \u62a5\u544a\u548c\u5206\u6790\u7684 3 \u4e2a\u6b65\u9aa4<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-6-automated-reports\" class=\"wp-block-heading\"><span>6. \u81ea\u52a8\u62a5\u544a<\/span><\/h2>\n<p><span>\u597d\u4e86\uff0c\u60a8\u5df2\u7ecf\u786e\u5b9a\u4e86 KPI\uff0c\u5c06\u76f8\u5173\u6307\u6807\u4f5c\u4e3a\u6240\u9009\u5f15\u64ce\u4e2d\u7684\u5217\uff0c\u8bc4\u4f30\u4e86\u9884\u7b97\u8fdb\u5ea6\uff0c\u68c0\u67e5\u4e86\u51fa\u4ef7\u7b56\u7565\uff0c\u5e76\u5411\u66f4\u5e7f\u6cdb\u7684\u56e2\u961f\u63d0\u4ea4\u4e86\u4e00\u4efd\u51fa\u8272\u7684 PPC \u62a5\u544a\u3002\u5e72\u5f97\u597d\uff01\u00a0<\/span><\/p>\n<p><span>\u5728\u81ea\u52a8\u5316\u65f6\u4ee3\uff0c\u53ef\u4ee5\u8bbe\u7f6e\u6bcf\u5468\u6216\u6bcf\u6708\u76f4\u63a5\u53d1\u9001\u5230\u60a8\u6536\u4ef6\u7bb1\u7684\u90ae\u4ef6\u6709\u591a\u5c11\uff1f\u00a0<\/span><\/p>\n<p><span>\u5728 Google Ads\u3001Microsoft Ads \u6216 SA360 \u4e2d\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u5305\u542b\u60a8\u9996\u9009\u7684\u65e5\u671f\u8303\u56f4\u3001\u5217\u3001\u8ba1\u7b97\u5b57\u6bb5\u4ee5\u53ca\u60a8\u53ef\u80fd\u9700\u8981\u7684\u4efb\u4f55\u5176\u4ed6\u6570\u636e\u5c42\u7684\u62a5\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u8fdb\u5165<\/span><em><span>\u62a5\u544a &gt; \u81ea\u5b9a\u4e49\u62a5\u544a &gt; \u8ba1\u5212\u62a5\u544a<\/span><\/em><span>\u3002\u7136\u540e\uff0c\u8f93\u5165\u5fc5\u8981\u7684\u8282\u594f\u548c\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u60a8\u4e0b\u6b21\u5f00\u59cb\u5206\u6790\u3002<\/span><\/p>\n<p><span>\u6211\u59cb\u7ec8\u5efa\u8bae\u4f7f\u7528\u60a8\u7684\u5e7f\u544a\u5e73\u53f0\u4f5c\u4e3a\u8d77\u70b9\uff0c\u5e76\u5728\u6316\u6398\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u540e\uff0c\u5728\u60a8\u7684\u6570\u636e\u6e90\uff08Looker\u3001Datorama \u7b49\uff09\u6216\u5168\u6e20\u9053\u5e73\u53f0\uff08SA 360\u3001Skai \u7b49\uff09\u4e2d\u5b8c\u6210\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u8fdb\u884c\u8de8\u6e20\u9053\u5b66\u4e60\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/3-ways-to-stay-on-top-of-ppc-performance-393386\"><span>\u4fdd\u6301 PPC \u8868\u73b0\u9886\u5148\u7684 3 \u79cd\u65b9\u6cd5<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-glean-meaningful-insights-to-inform-your-ppc-campaigns-nbsp\" class=\"wp-block-heading\"><span>\u6536\u96c6\u6709\u610f\u4e49\u7684\u89c1\u89e3\u6765\u6307\u5bfc\u4f60\u7684 PPC \u6d3b\u52a8\u00a0<\/span><\/h2>\n<p><span>\u8ddf\u8e2a\u548c\u5206\u6790 PPC \u6548\u679c\u7edd\u975e\u6613\u4e8b\u3002\u6709\u5927\u91cf\u6570\u636e\u3001\u5b63\u8282\u6027\u8d8b\u52bf\u548c\u53d8\u91cf\u4f1a\u5f71\u54cd\u5e7f\u544a\u6d3b\u52a8\u7684\u8868\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u4ed8\u8d39\u641c\u7d22\u4e13\u5bb6\uff0c\u6211\u4eec\u5fc5\u987b\u5c06\u6570\u5b57\u8f6c\u5316\u4e3a\u6545\u4e8b\u3001\u540e\u7eed\u6b65\u9aa4\u548c\u6d4b\u8bd5\u63d0\u6848\uff0c\u4ee5\u6269\u5927\u5e10\u6237\u89c4\u6a21\u5e76\u4e3a\u66f4\u5e7f\u6cdb\u7684\u56e2\u961f\u63d0\u4f9b\u7ecf\u9a8c\u3002\u6709\u5f88\u591a\u4e8b\u60c5\u9700\u8981\u89e3\u51b3\uff0c\u4f46\u8fd9\u4e5f\u662f\u6211\u4eec\u89d2\u8272\u6700\u57fa\u7840\u7684\u90e8\u5206\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u8fd9\u516d\u4e2a\u8003\u8651\u56e0\u7d20\u5f00\u59cb\u5c06\u5e2e\u52a9\u60a8\u627e\u5230\u7acb\u8db3\u70b9\u5e76\u63d0\u4f9b\u6700\u597d\u7684\u89c1\u89e3\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e0\u8bba\u60a8\u521a\u521a\u5efa\u7acb\u4e86\u7b2c\u4e00\u4e2a\u641c\u7d22\u6d3b\u52a8\u8fd8\u662f\u5df2\u7ecf\u8bbe\u7f6e\u4e86\u6570\u5343\u4e2a\u641c\u7d22\u6d3b\u52a8\uff0c\u4e00\u65e6\u60a8\u70b9\u51fb\u201c\u542f\u52a8\u201d\u6309\u94ae\uff0c\u60a8\u53ef\u80fd\u5df2\u7ecf\u5728\u8003\u8651\u5982\u4f55\u6709\u6548\u5730 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4701","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4701"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4701\/revisions"}],"predecessor-version":[{"id":4829,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4701\/revisions\/4829"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4701"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}