{"id":4722,"date":"2025-02-11T03:06:42","date_gmt":"2025-02-10T19:06:42","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4722"},"modified":"2025-02-11T03:06:54","modified_gmt":"2025-02-10T19:06:54","slug":"google-ads-%e5%90%91%e5%85%a8%e7%90%83%e6%89%80%e6%9c%89%e5%ae%a2%e6%88%b7%e6%8e%a8%e5%87%ba-demand-gen","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4722","title":{"rendered":"Google Ads \u5411\u5168\u7403\u6240\u6709\u5ba2\u6237\u63a8\u51fa Demand Gen"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u5df2\u5f00\u59cb\u5728\u5168\u7403\u63a8\u51fa Demand Gen\uff0c\u4ee5\u4fbf\u6240\u6709\u5ba2\u6237\u73b0\u5728\u90fd\u53ef\u4ee5\u4f7f\u7528\u3002<\/span><\/p>\n<p><span>\u5b83\u88ab\u63cf\u8ff0\u4e3a\u201c\u4e0b\u4e00\u4ee3\u53d1\u73b0\u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u5177\u6709\u65b0\u529f\u80fd\u3001\u5e93\u5b58\u548c\u89c1\u89e3\uff0c\u4ee5\u53ca\u589e\u5f3a\u7684\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u53d1\u73b0\u5e7f\u544a\u5347\u7ea7\u5c06\u4e8e\u672c\u5468\u5f00\u59cb\uff0c\u5e76\u5c06\u6301\u7eed\u5b9e\u65bd\u81f3\u660e\u5e74\u521d\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002Demand Gen 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\u63d0\u4f9b\u652f\u6301\u7684\u5de5\u5177\uff0c\u65e8\u5728\u901a\u8fc7\u7b80\u5316\u901a\u8fc7\u89c6\u89c9\u5438\u5f15\u529b\u5185\u5bb9\u53d1\u73b0\u548c\u8f6c\u5316\u6d88\u8d39\u8005\u7684\u8fc7\u7a0b\uff0c\u4e13\u95e8\u5e2e\u52a9\u793e\u4ea4\u5e73\u53f0\u5e7f\u544a\u5ba2\u6237\u3002Google Ads \u529f\u80fd\u65e8\u5728\u5e2e\u52a9\u5728\u4ee5\u5a31\u4e50\u4e3a\u4e2d\u5fc3\u7684\u63a5\u89e6\u70b9\uff08\u4f8b\u5982 YouTube\uff08\u5305\u62ec Shorts\uff09\u3001Discover \u548c Gmail\uff09\u4e0a\u4ea7\u751f\u8f6c\u5316\u3001\u7f51\u7ad9\u8bbf\u95ee\u548c\u64cd\u4f5c\u3002<\/span><\/p>\n<p><strong><span>\u5438\u5f15\u65b0\u53d7\u4f17\u3002Demand<\/span><\/strong><span>\u00a0Gen \u53ef\u4ee5\u901a\u8fc7\u65b0\u7684 Lookalike \u7ec6\u5206\u529f\u80fd\u5e2e\u52a9\u60a8\u53d1\u73b0\u53ef\u80fd\u4e0d\u719f\u6089\u60a8\u54c1\u724c\u7684\u65b0\u6f5c\u5728\u5ba2\u6237\u3002\u7136\u540e\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9\u6700\u9002\u5408\u60a8\u7684\u76ee\u6807\uff08\u4f8b\u5982\u70b9\u51fb\u6b21\u6570\u3001\u8f6c\u5316\u6b21\u6570\u6216\u7f51\u7ad9\u64cd\u4f5c\uff09\u7684\u51fa\u4ef7\u7b56\u7565\u6765\u8fdb\u4e00\u6b65\u63d0\u9ad8\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u4e3a\u60a8\u7684\u53d7\u4f17\u91cf\u8eab\u5b9a\u5236\u5e7f\u544a<\/span><\/strong><span>\u3002\u636e Google \u79f0\uff0c\u4e0e\u4ed8\u8d39\u793e\u4ea4\u5e7f\u544a\u76f8\u6bd4\uff0cDemand Gen \u7684\u70b9\u51fb\u7387\u53ef\u63d0\u9ad8 3 \u500d\uff0c\u800c\u6bcf\u6b21\u884c\u52a8\u8d39\u7528 (CPA) \u53ef\u964d\u4f4e 61%\u3002\u5b83\u80fd\u591f\u901a\u8fc7\u63d0\u4f9b\u4e00\u7cfb\u5217\u4e0d\u540c\u7684\u683c\u5f0f\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u8fd9\u6837\u54c1\u724c\u5c31\u53ef\u4ee5\u66f4\u597d\u5730\u6839\u636e\u53d7\u4f17\u91cf\u8eab\u5b9a\u5236\u5185\u5bb9\uff0c\u4ece\u77ed\u89c6\u9891\u5230\u8f6e\u64ad\u3002<\/span><\/p>\n<p><strong><span>\u96f6\u552e\u5546\u7684\u4ea7\u54c1\u4fe1\u606f\u6d41\u3002Demand<\/span><\/strong><span>\u00a0Gen \u53ef\u4ee5\u5c06\u89c6\u9891\u4e0e\u76ee\u5f55\u4e2d\u7684\u56fe\u50cf\u548c\u6587\u672c\u76f8\u7ed3\u5408\uff0c\u5411\u6f5c\u5728\u5ba2\u6237\u5c55\u793a\u6700\u7b26\u5408\u5176\u5174\u8da3\u548c\u641c\u7d22\u610f\u56fe\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><strong><span>Demand Gen \u6700\u4f73\u5b9e\u8df5\u3002Search<\/span><\/strong><span>\u00a0Engine Land \u8d21\u732e\u8005\u3001JXT Group \u521b\u59cb\u4eba<\/span><a href=\"https:\/\/searchengineland.com\/author\/menachem-ani\"><span>Menachem Ani<\/span><\/a><span>\u5728 Demand Gen \u5168\u9762\u63a8\u51fa\u4e4b\u524d\u53c2\u52a0\u4e86\u6d4b\u8bd5\uff0c\u5e76\u5206\u4eab\u4e86\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\u6307\u5bfc\uff0c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6d3b\u52a8\u7ba1\u7406\u5efa\u8bae\u3002<\/span><\/li>\n<li><span>\u4e0e\u5ba2\u6237\u548c\u9886\u5bfc\u5c42\u5408\u4f5c\u7684\u79d8\u8bc0\u3002<\/span><\/li>\n<li><span>\u8bbe\u5b9a\u73b0\u5b9e\u7684\u671f\u671b\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u9605\u8bfb Ani \u7684\u65b0\u6587\u7ae0 &#8211;\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-demand-gen-campaigns-migration-and-best-practices-433014\"><span>Google Demand Gen \u6d3b\u52a8\uff1a\u8fc1\u79fb\u548c\u6700\u4f73\u5b9e\u8df5<\/span><\/a><span>&#8211; \u63d0\u4f9b\u66f4\u591a\u89c1\u89e3\uff0c\u5305\u62ec\u5bf9 Demand Gen \u7684\u671f\u671b\u4ee5\u53ca\u9884\u7b97\u7ba1\u7406\u5efa\u8bae\u3002<\/span><\/p>\n<p><strong><span>\u8c37\u6b4c\u600e\u4e48\u8bf4\uff1f<\/span><\/strong><span>\u00a0Google Ads\uff08\u641c\u7d22\u5e7f\u544a\u548c Google Experiences \u5e7f\u544a\uff09\u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406 Vidhya Srinivasan \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6d88\u8d39\u8005\u53d1\u73b0\u4ea7\u54c1\u7684\u65b9\u5f0f\u6b63\u5728\u53d1\u751f\u53d8\u5316\u2014\u2014\u51b3\u7b56\u662f\u5728\u6574\u4e2a\u6e20\u9053\u4e2d\u505a\u51fa\u7684\u3002\u4e3a\u4e86\u8ddf\u4e0a\u8fd9\u79cd\u4e0d\u65ad\u53d8\u5316\u7684\u5a92\u4f53\u683c\u5c40\uff0c\u793e\u4ea4\u5e7f\u544a\u5546\u9700\u8981\u8c03\u6574\u5176\u7b56\u7565\u4ee5\u53d6\u5f97\u6210\u679c\u3002\u201d<\/span><\/li>\n<li><span>\u201cDemand Gen \u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5438\u5f15\u6570\u5341\u4ebf\u7528\u6237\u7684\u5174\u8da3\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f1a\u5728 YouTube \u548c Google \u7684\u89c6\u89c9\u6c89\u6d78\u5f0f\u63a5\u89e6\u70b9\u4e0a\u82b1\u8d39\u65f6\u95f4\u3002\u5f15\u4eba\u5165\u80dc\u7684\u521b\u610f\u53ef\u4ee5\u6fc0\u53d1\u884c\u52a8\uff0c\u800c\u6211\u4eec\u7684\u53d7\u4f17\u548c\u7ade\u4ef7\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u5e2e\u52a9\u60a8\u57f9\u517b\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u7684\u5174\u8da3\u3002\u201d<\/span><\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5df2\u5f00\u59cb\u5728\u5168\u7403\u63a8\u51fa Demand Gen\uff0c\u4ee5\u4fbf\u6240\u6709\u5ba2\u6237\u73b0\u5728\u90fd\u53ef\u4ee5\u4f7f\u7528\u3002 \u5b83\u88ab\u63cf\u8ff0\u4e3a\u201c\u4e0b\u4e00\u4ee3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4722","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4722"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4722\/revisions"}],"predecessor-version":[{"id":4724,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4722\/revisions\/4724"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}