{"id":4730,"date":"2025-02-15T04:40:56","date_gmt":"2025-02-14T20:40:56","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4730"},"modified":"2025-02-15T04:42:09","modified_gmt":"2025-02-14T20:42:09","slug":"%e6%82%a8%e7%9a%84%e5%93%81%e7%89%8c%e6%98%af%e5%90%a6%e5%9c%a8-google-%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%ad%98%e5%9c%a8%e6%bc%82%e7%bb%bf%e8%a1%8c%e4%b8%ba%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4730","title":{"rendered":"\u60a8\u7684\u54c1\u724c\u662f\u5426\u5728 Google \u5e7f\u544a\u4e2d\u5b58\u5728\u201c\u6f02\u7eff\u201d\u884c\u4e3a\uff1f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6f02\u7eff\u662f\u6307\u516c\u53f8\u8bd5\u56fe\u6b3a\u9a97\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u8ba4\u4e3a\u4ed6\u4eec\u662f\u73af\u4fdd\u4f01\u4e1a\uff0c\u4ee5\u5438\u5f15\u4ed6\u4eec\u7684\u751f\u610f\u3002\u6f02\u7eff\u53ef\u80fd\u662f\u6545\u610f\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u7531\u4e8e\u8ba1\u5212\u4e0d\u5468\u548c\u7f3a\u4e4f\u610f\u8bc6\u800c\u65e0\u610f\u4e3a\u4e4b\u3002<\/span><\/p>\n<p><a href=\"https:\/\/econreview.berkeley.edu\/stratified-effects-of-corporate-greenwashing\/\" target=\"_blank\" rel=\"noopener\"><span>\u4ece<\/span><\/a><span>\u96c0\u5de2\u5230\u661f\u5df4\u514b\uff0c\u8bb8\u591a\u5927\u54c1\u724c\u90fd\u88ab\u53d1\u73b0\u201c\u6f02\u7eff\u201d\u3002\u8fd9\u662f<\/span><a href=\"https:\/\/digitalcommons.tourolaw.edu\/cgi\/viewcontent.cgi?article=3408&amp;context=lawreview\" target=\"_blank\" rel=\"noopener\"><span>\u5feb\u65f6\u5c1a<\/span><\/a><span>\u7b49\u4e00\u4e9b\u884c\u4e1a\u666e\u904d\u5b58\u5728\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u201c\u6f02\u7eff\u201d\u7684\u98ce\u9669\u548c\u540e\u679c\uff0c\u4ee5\u53ca\u5982\u4f55\u786e\u4fdd\u60a8\u7684 Google \u5e7f\u544a\u4e0d\u4f1a\u8bef\u5bfc\u6d88\u8d39\u8005\u8ba4\u4e3a\u60a8\u7684\u54c1\u724c\u662f\u73af\u4fdd\u7684\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433123 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola.jpeg.webp\" alt=\"\u53ef\u53e3\u53ef\u4e50\u7684\u6f02\u7eff\u5e7f\u544a\u793a\u4f8b\" width=\"1070\" height=\"724\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola.jpeg.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola-500x338.jpeg.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola-800x541.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola-167x113.jpeg.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola-768x520.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola-150x101.jpeg.webp 150w\" data-lazy-sizes=\"(max-width: 1070px) 100vw, 1070px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-a-greenwashing-ad-from-Coca-Cola.jpeg.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u53ef\u53e3\u53ef\u4e50\u7684\u6f02\u7eff\u5e7f\u544a\u793a\u4f8b<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"h-why-brands-should-watch-out-for-greenwashing-in-marketing\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u54c1\u724c\u5e94\u8be5\u8b66\u60d5\u8425\u9500\u4e2d\u7684\u6f02\u7eff\u884c\u4e3a<\/span><\/h2>\n<p><span>\u786e\u4fdd\u60a8\u7684\u7ec4\u7ec7\u5728\u4efb\u4f55\u8425\u9500\u6750\u6599\u4e2d\u5747\u4e0d\u4f1a\u88ab\u53d1\u73b0\u5b58\u5728\u6f02\u7eff\u884c\u4e3a &#8211; \u5305\u62ec\u5728\u60a8\u7684\u7f51\u7ad9\u6216\u5176\u4ed6\u5f62\u5f0f\u7684\u8425\u9500\uff08\u5982<\/span><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/what-youll-to-get-started\"><span>Google Ads\uff09<\/span><\/a><span>\u4e2d\u63d0\u51fa\u7684\u4e3b\u5f20\u3002<\/span><\/p>\n<p><span>\u201c\u6f02\u7eff\u201d\u53ef\u80fd\u4f1a\u6fc0\u6012\u6d88\u8d39\u8005\uff0c\u5e26\u6765\u4e0d\u5fc5\u8981\u7684\u8d1f\u9762\u516c\u5173\uff0c\u751a\u81f3\u53ef\u80fd\u62db\u81f4\u7f5a\u6b3e\u6216\u5904\u7f5a\u3002<\/span><\/p>\n<p><span>\u5728\u82f1\u56fd\uff0c\u6700\u8fd1<\/span><a href=\"https:\/\/bills.parliament.uk\/bills\/3453\" target=\"_blank\" rel=\"noopener\"><span>\u901a\u8fc7\u7684\u4e00\u9879\u6cd5\u6848<\/span><\/a><span>\u610f\u5473\u7740\u7ade\u4e89\u548c\u5e02\u573a\u7ba1\u7406\u5c40\uff08CMA\uff09\u5c06\u6709\u6743\u5904\u4ee5\u6700\u9ad8\u8fbe\u5168\u7403\u5e74\u8425\u4e1a\u989d 10% \u7684\u7f5a\u6b3e\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u7f8e\u56fd\uff0c\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\uff08FTC\uff09\u53d1\u5e03\u4e86\u81ea\u5df1\u7684<\/span><a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\/green-guides\" target=\"_blank\" rel=\"noopener\"><span>\u7eff\u8272\u6307\u5357<\/span><\/a><span>\uff0c\u66f4\u8be6\u7ec6\u5730\u4ecb\u7ecd\u4e86\u8fd9\u4e00\u4e3b\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u4e9b\u4e0d\u662f\u53ef\u6267\u884c\u7684\u6cd5\u5f8b\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u7684\u7ec4\u7ec7\u5c06\u4e0d\u4f1a\u5728\u7f8e\u56fd\u5883\u5916\u53d7\u5230\u8d77\u8bc9<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u4ee3\u8868\u5ba2\u6237\u7ba1\u7406 Google \u5e7f\u544a\u6216\u5728\u5185\u90e8\u5de5\u4f5c\uff0c\u60a8\u4e5f\u9700\u8981\u786e\u4fdd\u60a8\u7684 Google \u5e7f\u544a\u4e0d\u5c5e\u4e8e\u6f02\u7eff\u884c\u4e3a\u3002<\/span><\/p>\n<h2 id=\"h-greenwashing-claim-with-u-s-based-organization-upheld-in-the-uk\" class=\"wp-block-heading\"><span>\u82f1\u56fd\u652f\u6301\u7f8e\u56fd\u7ec4\u7ec7\u7684\u201c\u6f02\u7eff\u201d\u6307\u63a7\u00a0<\/span><\/h2>\n<p><span>\u82f1\u56fd<\/span><a href=\"https:\/\/www.asa.org.uk\/rulings\/4air-llc-a23-1184018-4air-llc.html\"><span>\u6700\u8fd1\u53d1\u73b0\u4e86\u4e00\u8d77\u6f02\u7eff\u6848\u4ef6\uff0c\u6d89\u53ca<\/span><\/a><span>\u603b\u90e8\u4f4d\u4e8e\u4fc4\u4ea5\u4fc4\u5dde\u514b\u5229\u592b\u5170\u7684\u822a\u7a7a\u53ef\u6301\u7eed\u53d1\u5c55\u7ec4\u7ec7 4AIR\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u8da3\u7684\u662f\uff0c\u8be5\u58f0\u660e\u5f97\u5230\u4e86\u8d1f\u8d23\u76d1\u7ba1\u82f1\u56fd\u5e7f\u544a\u7684\u5e7f\u544a\u6807\u51c6\u5c40 (ASA) \u7684\u652f\u6301\uff0c\u56e0\u6b64\u8be5\u5e7f\u544a\u5728\u7f8e\u56fd\u5883\u5916\u88ab\u89c2\u770b\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8be5\u5e7f\u544a\u9488\u5bf9\u7684\u662f\u82f1\u56fd\u7528\u6237\u6216\u5bf9\u82f1\u56fd\u7528\u6237\u53ef\u89c1\uff0c\u56e0\u6b64 ASA \u80fd\u591f\u8fdb\u884c\u5e72\u9884\u3002<\/span><\/p>\n<p><span>\u8be5\u88c1\u51b3\u9488\u5bf9\u7684\u662f\u8c37\u6b4c\u5e7f\u544a\u4e2d\u4f7f\u7528\u7684\u63aa\u8f9e\uff0c\u5176\u4e2d\u5305\u62ec\u5982\u4e0b\u9648\u8ff0\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u751f\u6001\u53cb\u597d\u578b\u822a\u7a7a\u2014\u2014\u53ef\u6301\u7eed\u822a\u7a7a\u7684\u672a\u6765\u201d<\/span><\/li>\n<li><span>\u201c\u4e86\u89e3\u5982\u4f55\u901a\u8fc7 4AIR \u8bc4\u7ea7\u5c06\u98de\u884c\u53d8\u6210\u4e00\u79cd\u6709\u76ca\u7684\u529b\u91cf\u3002\u79c1\u4eba\u822a\u7a7a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u884c\u4e1a\u9886\u5148\u6807\u51c6\u3002\u53ef\u6301\u7eed\u53d1\u5c55\u3002\u822a\u7a7a\u4e1a\u201d<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433124 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad.png.webp\" alt=\"4AIR \u8c37\u6b4c\u5e7f\u544a\" width=\"734\" height=\"634\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad.png.webp 734w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad-391x338.png.webp 391w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad-695x600.png.webp 695w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad-131x113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad-150x130.png.webp 150w\" data-lazy-sizes=\"(max-width: 734px) 100vw, 734px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/4AIR-Google-Ad.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u622a\u56fe\u53d6\u81ea Google \u7684\u5e7f\u544a\u900f\u660e\u5ea6\u5e93<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.asa.org.uk\/news\/our-active-ad-monitoring-system.html\" target=\"_blank\" rel=\"noopener\"><span>\u8be5\u5e7f\u544a\u672c\u8eab\u88abASA \u7684\u4e3b\u52a8\u5e7f\u544a\u76d1\u63a7\u7cfb\u7edf<\/span><\/a><span>\u53d1\u73b0\uff0c\u8be5\u7cfb\u7edf\u201c\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u4e3b\u52a8\u641c\u7d22\u53ef\u80fd\u8fdd\u53cd\u89c4\u5219\u7684\u5728\u7ebf\u5e7f\u544a\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\uff0c\u672a\u7ecf\u8bc1\u5b9e\u7684\u58f0\u660e\uff0c\u6216\u8005\u50cf\u672c\u6848\u4e2d\u5938\u5927\u7684\u73af\u5883\u58f0\u660e\uff0c\u90fd\u5f88\u5bb9\u6613\u88ab ASA \u53d1\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u7b80\u800c\u8a00\u4e4b\uff0c\u4ed6\u4eec\u4e0d\u5fc5\u50cf\u4ee5\u524d\u90a3\u6837\u7b49\u5f85\u6709\u4eba\u5bf9\u67d0\u4e2a\u7279\u5b9a\u5e7f\u544a\u63d0\u51fa\u6295\u8bc9\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5bf9\u4e8e 4AIR \u6765\u8bf4\u5e78\u8fd0\u7684\u662f\uff0c\u7ed3\u679c\u662f\u4ed6\u4eec\u6839\u672c\u4e0d\u80fd\u5728\u5c06\u6765\u518d\u6b21\u505a\u51fa\u65e0\u6cd5\u8bc1\u5b9e\u7684\u7c7b\u4f3c\u58f0\u660e\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-risks-of-using-google-s-dynamic-search-ads-feature\" class=\"wp-block-heading\"><span>\u4f7f\u7528 Google \u52a8\u6001\u641c\u7d22\u5e7f\u544a\u529f\u80fd\u7684\u98ce\u9669<\/span><\/h2>\n<p><span>\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u529f\u80fd\u5c06\u4f7f\u7528\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u6765\u5b9a\u4f4d\u5e7f\u544a\u3001\u9009\u62e9\u5173\u952e\u5b57\u5e76\u53ef\u80fd\u521b\u5efa\u5e7f\u544a\u6807\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e Google \u900f\u660e\u5ea6\u5e93\uff0c4AIR \u4f7f\u7528\u4e86\u4e00\u4e9b\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u8bb8\u591a\u54c1\u724c\uff08\u5c24\u5176\u662f\u7535\u5b50\u5546\u52a1\u54c1\u724c\uff09\u53ef\u80fd\u4f1a\u5728\u5176 Google Ads \u5e10\u6237\u4e2d\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/dynamic-search-ads-create-analyze-optimize-387696\"><span>\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u3002<\/span><\/a><\/p>\n<p><span>\u5bf9\u4e8e\u62e5\u6709\u5927\u91cf\u4ea7\u54c1\u5e93\u5b58\u4e14\u7ecf\u5e38\u66f4\u65b0\u3001\u9700\u8981\u4e0d\u65ad\u7ba1\u7406\u5e7f\u544a\u7684\u7f51\u7ad9\u6765\u8bf4\uff0c\u5b83\u4eec\u7279\u522b\u65b9\u4fbf\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u5728\u53ef\u80fd\u63d0\u51fa\u672a\u7ecf\u8bc1\u5b9e\u7684\u73af\u4fdd\u4e3b\u5f20\u6216\u6f02\u7eff\u884c\u4e3a\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u8c37\u6b4c\u5728\u65e0\u610f\u4e2d\u4ee3\u8868\u4f60\u8fdb\u884c\u6f02\u7eff\u884c\u4e3a\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5bc6\u5207\u5173\u6ce8\u4f60\u7684\u5e7f\u544a\u5e10\u6237\u59cb\u7ec8\u5f88\u91cd\u8981\uff0c\u7279\u522b\u662f\u5f53\u4f60\u9009\u62e9\u4f7f\u7528\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u65f6\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5bfc\u822a\u5230\u52a8\u6001\u5e7f\u544a\u5b9a\u4f4d\u4e0b\u7684<\/span><em><span>\u201c\u641c\u7d22\u5b57\u8bcd\u201d\u62a5\u544a<\/span><\/em><em><span>\uff0c<\/span><\/em><span>\u60a8\u5e94\u8be5\u4f1a\u770b\u5230 Google \u5728\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u7684\u5b57\u8bcd\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433125 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets.png.webp\" alt=\"\u641c\u7d22\u5b57\u8bcd\u62a5\u544a - \u52a8\u6001\u5e7f\u544a\u5b9a\u4f4d\" width=\"1600\" height=\"754\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-800x377.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-768x362.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-1536x724.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets-150x71.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Search-terms-report-Dynamic-Ad-Targets.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c4AIR \u786e\u5b9e\u4f3c\u4e4e\u4f7f\u7528\u4e86\u8fd9\u79cd\u52a8\u6001\u5e7f\u544a\u5f62\u5f0f\uff0c\u4f46\u5f88\u96be\u8bf4\u8fd9\u662f\u5426\u662f\u4ed6\u4eec\u88ab ASA \u9009\u4e2d\u7684\u539f\u56e0\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u4ed6\u4eec\u7684\u7f51\u7ad9\u5305\u542b\u8fd9\u4e9b\u5927\u80c6\u58f0\u660e\u7684\u4e8b\u5b9e\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u5bfc\u81f4\u540c\u6837\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<h2 id=\"h-how-to-check-if-your-business-may-be-greenwashing-in-your-google-ads\" class=\"wp-block-heading\"><span>\u5982\u4f55\u68c0\u67e5\u4f60\u7684\u4f01\u4e1a\u662f\u5426\u5728 Google \u5e7f\u544a\u4e2d\u5b58\u5728\u201c\u6f02\u7eff\u201d\u884c\u4e3a<\/span><\/h2>\n<p><span>\u6211\u4e0e\u53ef\u6301\u7eed\u53d1\u5c55\u8425\u9500\u987e\u95ee<\/span><a href=\"https:\/\/uk.linkedin.com\/in\/slavina-dimitrova\" target=\"_blank\" rel=\"noopener\"><span>\u65af\u62c9\u7ef4\u5a1c\u00b7\u8fea\u7c73\u7279\u7f57\u5a03 (Slavina Dimitrova)<\/span><\/a><span>\u8fdb\u884c\u4e86\u4ea4\u8c08\uff0c\u4ee5\u4e86\u89e3\u54c1\u724c\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u786e\u4fdd\u81ea\u5df1\u4e0d\u4f1a\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\u9677\u5165\u6f02\u7eff\u884c\u4e3a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5979\u8868\u793a\uff0c\u54c1\u724c\u201c\u5e94\u7279\u522b\u8c28\u614e\u4f7f\u7528\u2018\u751f\u6001\u53cb\u597d\u2019\u6216\u2018\u5bf9\u5730\u7403\u6709\u76ca\u2019\u7b49\u5bbd\u6cdb\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u672f\u8bed\uff0c\u800c\u6ca1\u6709\u5f7b\u5e95\u68c0\u67e5\u5b83\u4eec\u662f\u5426\u80fd\u591f\u5728\u6574\u4e2a\u4e1a\u52a1\u548c\u5b8c\u6574\u4ea7\u54c1\u6216\u670d\u52a1\u751f\u547d\u5468\u671f\u7684\u80cc\u666f\u4e0b\u8fdb\u884c\u5b9a\u4e49\u548c\u8bc1\u660e\u201d\u3002<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6f02\u7eff\u884c\u4e3a\u53ef\u80fd\u4e0d\u4ec5\u9650\u4e8e\u60a8\u5728\u5e7f\u544a\u6587\u6848\u3001\u7f51\u7ad9\u6216\u5176\u4ed6\u8425\u9500\u548c\u6c9f\u901a\u6e20\u9053\u6216\u5e73\u53f0\u4e0a\u4f7f\u7528\u7684\u77ed\u8bed\u3002\u751a\u81f3\u4f7f\u7528\u7684\u989c\u8272\u3001\u56fe\u50cf\u3001\u5305\u88c5\u548c\u5fbd\u6807\u4e5f\u53ef\u80fd\u5177\u6709\u8bef\u5bfc\u6027\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4f7f\u7528\u7eff\u53f6\u56fe\u6848\u6216\u5730\u7403\u9644\u8fd1\u7684\u56fe\u50cf\uff0c\u5219\u6587\u6848\u4e2d\u5305\u542b\u6a21\u7cca\u7684\u9648\u8ff0\uff0c\u4f8b\u5982\u2018\u4fdd\u62a4\u4e16\u754c\u7684\u672a\u6765\u2019\uff0c\u201d\u5979\u8865\u5145\u9053\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5927\u591a\u6570\u4f01\u4e1a\u4e0d\u592a\u53ef\u80fd\u6545\u610f\u6b3a\u9a97\u6d88\u8d39\u8005\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u4ed6\u4eec\u53ef\u80fd\u4e0d\u4f1a\u8ddf\u8e2a\u3001\u76d1\u63a7\u6216\u8bc4\u4f30\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u4ee5\u53ca\u6574\u4e2a\u4e1a\u52a1\u7684\u6574\u4e2a\u751f\u547d\u5468\u671f\u5bf9\u73af\u5883\u548c\u793e\u4f1a\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u53ef\u80fd\u771f\u5fc3\u76f8\u4fe1\u81ea\u5df1\u5728\u505a\u201c\u6b63\u786e\u7684\u4e8b\u60c5\u201d\u6216\u5173\u5fc3\u73af\u5883\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u786e\u51ff\u7684\u6570\u636e\u6765\u652f\u6301\u4ed6\u4eec\u7684\u8bf4\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5728\u58f0\u79f0\u4f60\u7684\u54c1\u724c\u5bf9\u73af\u5883\u6709\u76ca\u4e4b\u524d\uff0c\u5fc5\u987b\u5148\u7531\u5177\u6709\u8db3\u591f\u4e13\u4e1a\u77e5\u8bc6\u7684\u4eba\u5458\u5b8c\u6210\u9002\u5f53\u7684\u53ef\u6301\u7eed\u6027\u5ba1\u8ba1<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u95ee\u81ea\u5df1\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u5728 Google \u5e7f\u544a\u4e2d\u662f\u5426\u5bf9\u73af\u5883\u505a\u51fa\u4e86\u91cd\u5927\u58f0\u660e\uff1f<\/span><\/li>\n<li><span>\u60a8\u662f\u5426\u77e5\u9053\u60a8\u7684\u516c\u53f8\u662f\u5426\u5df2\u7ecf\u5b8c\u6210\u73af\u5883\u3001\u793e\u4f1a\u548c\u6cbb\u7406 (ESG) \u5ba1\u8ba1\uff1f<\/span><\/li>\n<li><span>\u5728\u53d1\u5e03\u4e4b\u524d\uff0c\u516c\u53f8\u5185\u90e8\u662f\u5426\u6709\u4eba\u7b7e\u7f72\u5e7f\u544a\/\u521b\u610f\u6587\u6848\uff1f<\/span><\/li>\n<\/ul>\n<h2 id=\"h-where-to-check-within-your-google-ads-account\" class=\"wp-block-heading\"><span>\u5728\u54ea\u91cc\u53ef\u4ee5\u67e5\u770b\u60a8\u7684 Google Ads \u5e10\u53f7<\/span><\/h2>\n<p><span>\u9996\u5148\u8981\u68c0\u67e5\u7684\u662f\u60a8\u7684\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u3002\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u4f4d\u4e8e\u6587\u5b57\u5e7f\u544a\u672c\u8eab\u5185\uff0c\u901a\u5e38\u6587\u5b57\u5e7f\u544a\u7684\u66dd\u5149\u7387\u6700\u9ad8\u3002<\/span><\/p>\n<h3 id=\"h-ad-assets-nbsp\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u8d44\u4ea7\u00a0<\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433127 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check.png.webp\" alt=\"\u8981\u68c0\u67e5\u7684\u5e7f\u544a\u8d44\u4ea7\" width=\"679\" height=\"399\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check-575x338.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check-192x113.png.webp 192w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check-150x88.png.webp 150w\" data-lazy-sizes=\"(max-width: 679px) 100vw, 679px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Ad-assets-to-check.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6211\u6a21\u4eff\u7684\u865a\u5047\u5e7f\u544a\u7684\u622a\u56fe\u5c55\u793a\u4e86\u6f02\u7eff\u884c\u4e3a\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u60a8\u5e94\u8be5\u68c0\u67e5\u60a8\u7684\u8d44\u4ea7\uff0c\u7279\u522b\u662f\u6807\u6ce8\u548c\u7ad9\u70b9\u94fe\u63a5\u8d44\u4ea7\u3002<\/span><\/p>\n<p><span>\u7ad9\u70b9\u94fe\u63a5\u8d44\u4ea7\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u68c0\u67e5\u70b9\uff0c\u56e0\u4e3a\u5b83\u4e3a\u60a8\u5728\u4e3b\u641c\u7d22\u5e7f\u544a\u4e0b\u65b9\u63d0\u4f9b\u4e86\u989d\u5916\u7684\u7a7a\u95f4\u6765\u6269\u5c55\u60a8\u7684\u6d88\u606f\u4f20\u9012\uff0c\u5e76\u94fe\u63a5\u5230\u60a8\u7f51\u7ad9\u4e0a\u7684\u7279\u5b9a\u9875\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9<\/span><em><span>\u201c\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u201d&gt;\u201c\u5e7f\u544a\u548c\u8d44\u4ea7\u201d&gt;\u201c\u8d44\u4ea7\u201d&gt;\u201c\u7ad9\u70b9\u94fe\u63a5\u201d\u6765\u8bbf\u95ee\u8fd9\u4e9b\u5185\u5bb9\u3002<\/span><\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433128 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check.png.webp\" alt=\"\u8981\u68c0\u67e5\u7684\u9644\u52a0\u94fe\u63a5\u63cf\u8ff0\" width=\"622\" height=\"405\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check.png.webp 622w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check-519x338.png.webp 519w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check-174x113.png.webp 174w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check-150x98.png.webp 150w\" data-lazy-sizes=\"(max-width: 622px) 100vw, 622px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sitelink-descriptions-to-check.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u60a8\u7684\u9644\u52a0\u94fe\u63a5\u8bf4\u660e\u5728 Google Ads \u754c\u9762\u4e2d\u662f\u4ec0\u4e48\u6837\u7684<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u8bf7\u6ce8\u610f\uff0c\u6709\u65f6\u8fd9\u4e9b\u5185\u5bb9\u4e0d\u4f1a\u5b8c\u5168\u663e\u793a\u3002\u60a8\u53ef\u80fd\u53ea\u4f1a\u770b\u5230\u7ad9\u70b9\u94fe\u63a5\u7684\u6807\u9898\uff08\u5982\u4e4b\u524d\u7684\u6a21\u62df\u5e7f\u544a\u6240\u793a\uff09\uff0c\u4f46\u4e5f\u53ef\u80fd\u5305\u542b\u63cf\u8ff0\u3002\u00a0<\/span><\/p>\n<p><span>\u5ba3\u4f20\u8d44\u4ea7\u53ef\u80fd\u662f\u6f02\u7eff\u7684\u5e38\u89c1\u573a\u6240\u3002\u7531\u4e8e\u60a8\u53ea\u6709 25 \u4e2a\u5b57\u7b26\u53ef\u4ee5\u4f7f\u7528\uff0c\u56e0\u6b64\u60a8\u53ef\u80fd\u4f1a\u60f3\u6dfb\u52a0\u201c\u73af\u4fdd\u201d\u6216\u7c7b\u4f3c\u7684\u77ed\u8bed\u3002\u00a0<\/span><\/p>\n<p><span>\u53ea\u8981\u4f60\u80fd\u591f\u8861\u91cf\u5e76\u8bc1\u660e\u4f60\u505a\u5230\u4e86\uff0c\u4f7f\u7528\u8be5\u672f\u8bed\u662f\u53ef\u4ee5\u7684\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9<\/span><em><span>\u201c\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u201d&gt;\u201c\u5e7f\u544a\u548c\u8d44\u4ea7\u201d&gt;\u201c\u8d44\u4ea7\u201d&gt;\u201c\u6807\u6ce8\u201d<\/span><\/em><span>\u6765\u8bbf\u95ee\u8fd9\u4e9b\u5185\u5bb9\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433129 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Callout-assets-to-check.png.webp\" alt=\"\u6211\u5236\u4f5c\u7684\u53e6\u4e00\u4e2a\u865a\u5047\u5e7f\u544a\uff0c\u5176\u4e2d\u7a81\u51fa\u663e\u793a\u4e86\u5ba3\u4f20\u6750\u6599\u5b57\u6bb5\" width=\"385\" height=\"256\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Callout-assets-to-check.png.webp 385w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Callout-assets-to-check-170x113.png.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Callout-assets-to-check-150x100.png.webp 150w\" data-lazy-sizes=\"(max-width: 385px) 100vw, 385px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Callout-assets-to-check.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6211\u5236\u4f5c\u7684\u53e6\u4e00\u4e2a\u865a\u5047\u5e7f\u544a\uff0c\u5176\u4e2d\u7a81\u51fa\u663e\u793a\u4e86\u5ba3\u4f20\u6750\u6599\u5b57\u6bb5<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-display-and-video-campaigns\" class=\"wp-block-heading\"><span>\u5c55\u793a\u548c\u89c6\u9891\u5e7f\u544a\u7cfb\u5217<\/span><\/h3>\n<p><span>\u4eba\u4eec\u5f88\u5bb9\u6613\u5fd8\u8bb0\u68c0\u67e5\u4efb\u4f55\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\uff0c\u5305\u62ec\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u548c\u89c6\u9891\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5df2\u7ecf\u81ea\u884c\u6216\u59d4\u6258\u7b2c\u4e09\u65b9\u673a\u6784\u5236\u4f5c\u4e86\u6a2a\u5e45\uff0c\u90a3\u4e48\u5e0c\u671b\u5176\u4e2d\u6240\u5305\u542b\u7684\u4fe1\u606f\u5728\u8bbe\u8ba1\u4e4b\u524d\u5df2\u7ecf\u8fc7\u5ba1\u6838\u548c\u6279\u51c6\u3002<\/span><\/p>\n<p><span>Google Ads \u62e5\u6709\u529f\u80fd\u5f3a\u5927\u7684\u5c55\u793a\u5e7f\u544a\u5236\u4f5c\u5de5\u5177\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u4f7f\u7528\u8be5\u5de5\u5177\uff0c\u6700\u597d\u68c0\u67e5\u4e00\u4e0b\u60a8\u5728\u90a3\u91cc\u9009\u62e9\u7684\u6d88\u606f\u4f20\u9012\u65b9\u5f0f\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u5982\u679c\u9700\u8981\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8c03\u6574\u5b83\u5e76\u91cd\u5efa\u8fd9\u4e9b\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u4f7f\u7528 Google Ads \u89c6\u9891\u6784\u5efa\u5668\uff0c\u540c\u6837\u7684\u5efa\u8bae\u4e5f\u9002\u7528\u4e8e\u89c6\u9891\u3002<\/span><\/p>\n<h2 id=\"h-could-the-google-ads-interface-warn-of-greenwashing\" class=\"wp-block-heading\"><span>Google Ads \u754c\u9762\u80fd\u5426\u5bf9\u201c\u6f02\u7eff\u201d\u884c\u4e3a\u53d1\u51fa\u8b66\u544a\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\uff0c\u8c37\u6b4c\u68c0\u67e5\u662f\u5426\u5b58\u5728\u4efb\u4f55\u201c\u6f02\u7eff\u201d\u8a00\u8bba\uff0c\u5e76\u5728\u5141\u8bb8\u5e7f\u544a\u4e0a\u7ebf\u524d\u6807\u8bb0\u6216\u8b66\u544a\u4efb\u4f55\u6f5c\u5728\u95ee\u9898\uff0c\u60c5\u51b5\u4f1a\u600e\u6837\uff1f<\/span><\/p>\n<p><span>\u8fd9\u53ef\u80fd\u4e0d\u662f\u4e00\u4e2a\u53d7\u6b22\u8fce\u7684\u9009\u62e9\uff0c\u800c\u4e14\u8c37\u6b4c\u4e0d\u592a\u53ef\u80fd\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u8fdb\u884c\u5e72\u9884\uff0c\u56e0\u4e3a\u5f53\u5730\u7684\u6cd5\u5f8b\u53ef\u80fd\u4f1a\u6709\u592a\u5927\u5dee\u5f02\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c ASA \u7684 AI \u6280\u672f\u53ef\u4ee5<\/span><a href=\"https:\/\/www.performancemarketingworld.com\/article\/1756677\/asa-starts-using-ai-identify-influencers-fail-disclose-ads-posts\" target=\"_blank\" rel=\"noopener\"><span>\u68c0\u6d4b\u5230\u76f4\u64ad\u5e7f\u544a\u4e2d\u7684\u6f02\u7eff\u884c\u4e3a<\/span><\/a><span>\uff0c\u6211\u60f3\u8c37\u6b4c\u505a\u7c7b\u4f3c\u7684\u4e8b\u60c5\u4e5f\u4e0d\u4f1a\u592a\u96be\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-avoid-the-high-cost-of-greenwashing-in-google-ads\" class=\"wp-block-heading\"><span>\u907f\u514d Google \u5e7f\u544a\u4e2d\u201c\u6f02\u7eff\u201d\u7684\u9ad8\u6602\u6210\u672c<\/span><\/h2>\n<p><span>\u4e3a\u4e86\u907f\u514d\u65e0\u610f\u4e2d\u53c2\u4e0e\u6f02\u7eff\u6d3b\u52a8\uff0c\u8bf7\u4ed4\u7ec6\u5ba1\u67e5\u60a8\u7684\u5e7f\u544a\u6750\u6599\uff08\u5305\u62ec Google \u5e7f\u544a\uff09\uff0c\u68c0\u67e5\u662f\u5426\u5b58\u5728\u4efb\u4f55\u6f5c\u5728\u7684\u8bef\u5bfc\u6027\u5ba3\u4f20\u3002<\/span><\/p>\n<p><span>\u53ef\u6301\u7eed\u6027\u58f0\u660e\u5e94\u901a\u8fc7\u5168\u9762\u5ba1\u8ba1\u548c\u6570\u636e\u652f\u6301\u7684\u8bc1\u636e\u4e88\u4ee5\u8bc1\u5b9e\u3002\u6b64\u5916\uff0c\u8fd8\u5e94\u8003\u8651\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5bf9\u73af\u5883\u548c\u793e\u4f1a\u7684\u5e7f\u6cdb\u5f71\u54cd\uff0c\u786e\u4fdd\u60a8\u7684\u58f0\u660e\u4e0e\u60a8\u7684\u5b9e\u8df5\u76f8\u7b26\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6f02\u7eff\u662f\u6307\u516c\u53f8\u8bd5\u56fe\u6b3a\u9a97\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u8ba4\u4e3a\u4ed6\u4eec\u662f\u73af\u4fdd\u4f01\u4e1a\uff0c\u4ee5\u5438\u5f15\u4ed6\u4eec\u7684\u751f\u610f\u3002\u6f02\u7eff\u53ef\u80fd\u662f\u6545\u610f\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u7531\u4e8e\u8ba1\u5212\u4e0d\u5468\u548c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4730","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4730"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4730\/revisions"}],"predecessor-version":[{"id":5007,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4730\/revisions\/5007"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4730"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}