{"id":4741,"date":"2025-02-20T05:57:26","date_gmt":"2025-02-19T21:57:26","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4741"},"modified":"2025-02-20T05:58:58","modified_gmt":"2025-02-19T21:58:58","slug":"%e7%a0%b4%e8%a7%a3%e8%81%94%e7%bd%91%e7%94%b5%e8%a7%86%e5%87%86%e7%a1%ae%e5%bd%92%e5%9b%a0%e7%9a%84%e5%af%86%e7%a0%81","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4741","title":{"rendered":"\u7834\u89e3\u8054\u7f51\u7535\u89c6\u51c6\u786e\u5f52\u56e0\u7684\u5bc6\u7801"},"content":{"rendered":"<p><span>\u5728\u7535\u89c6\u5e7f\u544a\u7684\u65e7\u4e16\u754c\u4e2d\uff0c\u51c6\u786e\u5f52\u56e0\u51e0\u4e4e\u662f\u795e\u8bdd\uff0c\u4ee5\u81f3\u4e8e\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4f3c\u4e4e\u8ba4\u4e3a\u8054\u7f51\u7535\u89c6\u7b49\u65b0\u89e3\u51b3\u65b9\u6848\u4e5f\u662f\u5982\u6b64\u3002 eMarketer \u7684<\/span><a href=\"https:\/\/chart-na1.emarketer.com\/258023\/leading-reasons-increasing-ad-spending-on-connected-tv-ctvott-2022-according-us-agencymarketing-professionals-of-respondents\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u4e00\u9879\u8c03\u67e5<\/span><\/a><span>\u53d1\u73b0\uff0c\u5728\u8425\u9500\u4eba\u5458\u5e0c\u671b\u770b\u5230\u8054\u7f51\u7535\u89c6\u6539\u8fdb\u7684\u6240\u6709\u65b9\u5f0f\u4e2d\uff0c\u5f52\u56e0\u4f4d\u5c45\u699c\u9996\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u660e\u767d\u4e86\u2014\u2014\u5f52\u56e0\u5f88\u91cd\u8981\u3002\u6ca1\u6709\u53ef\u9760\u7684\u5f52\u56e0\uff0c\u54c1\u724c\u5c31\u65e0\u6cd5\u51c6\u786e\u8861\u91cf\u5176\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u3002\u4f46\u8fd9\u4e9b\u8425\u9500\u4eba\u5458\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u6211\u4eec\u65e9\u5df2\u8fc7\u4e86\u731c\u6d4b\u6210\u529f\u7684\u65f6\u4ee3\u3002\u8054\u7f51\u7535\u89c6\u7684\u53ef\u9760\u5f52\u56e0<\/span><a href=\"https:\/\/mountain.com\/blog\/connected-tv-advertising-attribution-for-the-performance-marketer\/\"><em><span>\u786e\u5b9e<\/span><\/em><\/a><a href=\"https:\/\/mountain.com\/blog\/connected-tv-advertising-attribution-for-the-performance-marketer\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5b58\u5728<\/span><\/a><span>\u2014\u2014\u6bd5\u7adf\uff0c\u8054\u7f51\u7535\u89c6\u9996\u5148\u662f\u4e00\u4e2a\u7ee9\u6548\u8425\u9500\u6e20\u9053\u3002\u00a0<\/span><\/p>\n<p><span>\u5173\u952e\u662f\u627e\u5230\u9002\u5408\u60a8\u76ee\u6807\u7684 CTV \u5f52\u56e0\u6a21\u578b\u3002\u5f53\u7136\uff0c\u5e76\u975e\u6bcf\u4e2a\u5f52\u56e0\u6a21\u578b\u90fd\u662f<\/span><a href=\"https:\/\/mountain.com\/blog\/why-ctv-attribution-needs-a-shakeup\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5e73\u7b49\u7684<\/span><\/a><span>\u3002\u6709\u4e9b\u6a21\u578b\u5c06\u5176\u4ed6\u8425\u9500\u6e20\u9053\u63a8\u52a8\u7684\u4e1a\u7ee9\u5f52\u529f\u4e8e CTV\uff1b\u800c\u5176\u4ed6\u6a21\u578b\u5219\u6ca1\u6709\u7ed9\u4e88 CTV \u8db3\u591f\u7684\u4fe1\u4efb\u3002\u6709\u4e9b\u5f52\u56e0\u6a21\u578b\u4f1a\u4f30\u8ba1 CTV<\/span><em><span>\u53ef\u80fd<\/span><\/em><span>\u83b7\u5f97\u7684\u4fe1\u4efb\u3002<\/span><\/p>\n<h2 id=\"h-nailing-cross-device-attribution-is-table-stakes-for-ctv\" class=\"wp-block-heading\"><span>\u5b9e\u73b0\u8de8\u8bbe\u5907\u5f52\u56e0\u662f CTV \u7684\u9996\u8981\u4efb\u52a1<\/span><\/h2>\n<p><span>\u5728\u5f53\u4eca\u4e92\u8054\u4e92\u901a\u7684\u4e16\u754c\u91cc\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u8bbe\u5907\u627e\u5230\uff0c\u8425\u9500\u4eba\u5458\u9700\u8981\u4e00\u4e2a\u5f52\u56e0\u6a21\u578b\uff0c\u901a\u8fc7\u8f6c\u5316\u8ddf\u8e2a\u6bcf\u4e2a\u63a5\u89e6\u70b9\u7684\u89c2\u4f17\u3002\u5f53\u7136\uff0c\u8fd9\u79cd\u8de8\u8bbe\u5907\u5f52\u56e0\u6c34\u5e73\u5e94\u8be5\u662f\u5f3a\u5927\u7684 CTV \u5f52\u56e0\u6a21\u578b\u7684\u6700\u4f4e\u8981\u6c42\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u771f\u6b63\u786e\u4fdd\u60a8\u8861\u91cf\u7684\u662f CTV \u9a71\u52a8\u7684\u7ed3\u679c\uff0c\u6210\u529f\u7684 CTV \u5f52\u56e0\u5c06\u5220\u9664\u5176\u4ed6\u6d41\u91cf\u6765\u6e90\u7684\u91cd\u590d\u6570\u636e\u3002MNTN \u7684<\/span><a href=\"https:\/\/mountain.com\/performance-tv\/verified-visits\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5df2\u9a8c\u8bc1\u8bbf\u95ee<\/span><\/a><span>\u4f7f\u7528\u6e90\u9a8c\u8bc1\u6765\u68c0\u67e5\u5176\u4ed6\u5a92\u4f53\u6765\u6e90\u7684\u6d41\u91cf\uff0c\u786e\u4fdd CTV \u6d3b\u52a8\u4ec5\u5728\u5e94\u5f97\u65f6\u83b7\u5f97\u529f\u52b3\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u6b63\u786e\u7684\u5f52\u56e0\u6a21\u578b\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5df2\u9a8c\u8bc1\u8bbf\u95ee\u7684\u5de5\u4f5c\u539f\u7406\uff1a<\/span><\/p>\n<ol class=\"wp-block-list\" start=\"1\" type=\"1\">\n<li><strong><span>\u5e7f\u544a\u6295\u653e\u7ed9\u89c2\u4f17\uff1a<\/span><\/strong><span>\u9996\u5148\uff0c\u7528\u6237\u89c2\u770b\u5728\u4f18\u8d28\u6d41\u5a92\u4f53\u7f51\u7edc\u4e0a\u6295\u653e\u7684 CTV \u5e7f\u544a\u3002<\/span><\/li>\n<\/ol>\n<ol class=\"wp-block-list\" start=\"2\" type=\"1\">\n<li><strong><span>\u8de8\u8bbe\u5907\u8ddf\u8e2a\uff1a<\/span><\/strong><span>\u8be5\u5e73\u53f0\u4f1a\u5728\u7528\u6237\u89c2\u770b\u5e7f\u544a\u540e\uff0c\u5728\u53ef\u81ea\u5b9a\u4e49\u7684\u7a97\u53e3\u5185\u8ddf\u8e2a\u4ed6\u4eec\u5728\u4efb\u4f55\u5bb6\u7528\u8bbe\u5907\u4e0a\u5bf9\u54c1\u724c\u7f51\u7ad9\u7684\u8bbf\u95ee\uff0c\u65e0\u8bba\u8be5\u8bbf\u95ee\u662f\u81ea\u7136\u53d1\u751f\u7684\u8fd8\u662f\u76f4\u63a5\u4ece\u5e7f\u544a\u53d1\u751f\u7684\u3002<\/span><\/li>\n<\/ol>\n<ol class=\"wp-block-list\" start=\"3\" type=\"1\">\n<li><strong><span>\u6765\u6e90\u9a8c\u8bc1\uff1a<\/span><\/strong><span>\u8fdb\u884c\u8bca\u65ad\u68c0\u67e5\u4ee5\u786e\u8ba4\u8bbf\u95ee\u4e0d\u662f\u7531\u5176\u4ed6\u8425\u9500\u6e20\u9053\uff08\u4f8b\u5982\u4ed8\u8d39\u641c\u7d22\u3001\u793e\u4ea4\u5a92\u4f53\u6216\u7535\u5b50\u90ae\u4ef6\uff09\u9a71\u52a8\u7684\u3002<\/span><\/li>\n<\/ol>\n<p><span>\u901a\u8fc7\u9075\u5faa\u6b64\u6d41\u7a0b\uff0c\u5df2\u9a8c\u8bc1\u8bbf\u95ee\u6b21\u6570\u53ef\u786e\u4fdd CTV 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\u6d3b\u52a8\u7684\u6210\u529f\u3002\u5b83\u5c31\u50cf\u4e00\u4e2a\u6307\u5357\u9488\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4f18\u5316\u4ed6\u4eec\u7684\u6587\u5316\u6d3b\u52a8\u3002\u6e05\u6670\u7684\u7ee9\u6548\u6570\u636e\u53ef\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6839\u636e CTV \u5e7f\u544a\u7684\u7ed3\u679c\u6539\u8fdb\u6574\u4f53\u7b56\u7565\u3002\u6362\u53e5\u8bdd\u8bf4\uff0cCTV \u7684\u51c6\u786e\u5f52\u56e0\u610f\u5473\u7740\u5168\u9762\u63d0\u9ad8\u7ee9\u6548\uff0c\u8ba9\u54c1\u724c\u80fd\u591f\u5927\u89c4\u6a21\u63a5\u89e6\u53d7\u4f17\u5e76\u4ea7\u751f\u53ef\u8861\u91cf\u7684\u7ed3\u679c\u3002\u6bd5\u7adf\uff0c\u5f52\u56e0\u4e0d\u4ec5\u5bf9\u5b89\u5fc3\u5f88\u91cd\u8981\u2014\u2014\u7814\u7a76\u8868\u660e\uff0c\u5b83\u53ef\u4ee5\u5c06\u6548\u7387\u63d0\u9ad8<\/span><a href=\"https:\/\/pipeline.zoominfo.com\/marketing\/b2b-marketing-attribution-modeling\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>15-30%<\/span><\/a><span>\u3002\u6700\u7ec8\uff0c\u4f7f\u7528\u50cf Verified Visits \u8fd9\u6837\u7684\u5f52\u56e0\u6a21\u578b\u5e76\u786e\u4fdd\u5728\u5e94\u6709\u7684\u5730\u65b9\u7ed9\u4e88\u529f\u52b3\uff0c\u4e3a\u66f4\u6709\u6548\u3001\u6570\u636e\u9a71\u52a8\u548c\u66f4\u6709\u5f71\u54cd\u529b\u7684\u5e7f\u544a\u6d3b\u52a8\u94fa\u5e73\u4e86\u9053\u8def\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u7535\u89c6\u5e7f\u544a\u7684\u65e7\u4e16\u754c\u4e2d\uff0c\u51c6\u786e\u5f52\u56e0\u51e0\u4e4e\u662f\u795e\u8bdd\uff0c\u4ee5\u81f3\u4e8e\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4f3c\u4e4e\u8ba4\u4e3a\u8054\u7f51\u7535\u89c6\u7b49\u65b0\u89e3\u51b3\u65b9\u6848\u4e5f\u662f\u5982\u6b64\u3002 eMark [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4741","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4741"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4741\/revisions"}],"predecessor-version":[{"id":4742,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4741\/revisions\/4742"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4741"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}