{"id":4749,"date":"2025-02-24T08:20:20","date_gmt":"2025-02-24T00:20:20","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4749"},"modified":"2025-02-24T08:21:59","modified_gmt":"2025-02-24T00:21:59","slug":"google-ads-%e6%8e%a8%e5%87%ba%e6%96%b0%e5%b7%a5%e5%85%b7%ef%bc%8c%e5%8f%af%e9%9b%86%e4%b8%ad%e8%ae%bf%e9%97%ae%e6%89%80%e6%9c%89%e7%ac%ac%e4%b8%80%e6%96%b9%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4749","title":{"rendered":"Google Ads \u63a8\u51fa\u65b0\u5de5\u5177\uff0c\u53ef\u96c6\u4e2d\u8bbf\u95ee\u6240\u6709\u7b2c\u4e00\u65b9\u6570\u636e"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u6b63\u5728\u63a8\u51fa\u4e00\u6b3e\u65b0\u5de5\u5177\uff0c\u8ba9\u4f01\u4e1a\u53ef\u4ee5\u5728\u4e00\u4e2a\u5730\u65b9\u7ba1\u7406\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u501f\u52a9 Google Ads \u6570\u636e\u7ba1\u7406\u5668\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5206\u6790\u548c\u4f7f\u7528\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u540c\u610f\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u800c\u65e0\u9700\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u65b9\u5f0f\u5bfb\u627e\u5176\u4ed6\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u8be5\u529f\u80fd\u5c06\u9996\u5148\u5728 Google Ads \u4e2d\u63a8\u51fa\uff0c\u4ee5\u65b9\u4fbf\u4f7f\u7528\u589e\u5f3a\u8f6c\u5316\u548c\u5ba2\u6237\u5339\u914d\uff0c\u4f46\u5c06\u5728\u672a\u6765\u51e0\u4e2a\u6708\u548c\u51e0\u5e74\u5185\u6269\u5c55\u5230\u200b\u200b\u5176\u4ed6\u5e7f\u544a\u4ea7\u54c1\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4f55\u5173\u6ce8\u3002<\/span><\/strong><span>\u4f18\u5148\u8003\u8651\u7b2c\u4e00\u65b9\u6570\u636e\u5bf9\u4e8e\u4f18\u5316\u548c\u8861\u91cf\u5e7f\u544a\u7cfb\u5217\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002Google Ads \u6570\u636e\u7ba1\u7406\u5668\u7b80\u5316\u4e86\u5bf9\u8fd9\u4e9b\u6570\u636e\u7684\u8bbf\u95ee\uff0c\u4f7f\u5176\u66f4\u65e0\u7f1d\u5730\u878d\u5165\u60a8\u7684\u8425\u9500\u7b56\u7565\uff0c\u589e\u5f3a\u4e86\u60a8\u63a8\u52a8\u589e\u91cf\u6536\u5165\u3001\u4ea7\u751f\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u5e76\u4e3a\u60a8\u7684\u4e1a\u52a1\u5b9e\u73b0\u66f4\u597d\u6210\u679c\u7684\u80fd\u529b\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433197\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/1-2-800x470.webp\" alt=\"1 2\" width=\"800\" height=\"470\" \/><\/figure>\n<p><strong><span>\u591a\u4e2a\u6570\u636e\u6e90\u8fde\u63a5<\/span><\/strong><span>\u3002\u501f\u52a9 Google Ads \u6570\u636e\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u8fde\u63a5\u5230\u5404\u79cd\u4e0d\u540c\u7684\u6570\u636e\u6e90\uff0c\u4f8b\u5982\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u548c\u5ba2\u6237\u6570\u636e\u5e73\u53f0 (CDP)\u3002\u8fd9\u5305\u62ec ActiveCampaign \u548c Pipedrive \u7b49\u6570\u636e\u6e90\uff0c\u4ee5\u53ca Shopify Audiences \u7b49\u8425\u9500\u6280\u672f\u3002\u9664\u4e86\u901a\u8fc7 Zapier \u63d0\u4f9b\u7684\u6570\u636e\u6e90\u5916\uff0c\u8fd8\u5c06\u63d0\u4f9b\u5e38\u89c1\u7684\u57fa\u4e8e\u4e91\u7684\u4f01\u4e1a\u6570\u636e\u5b58\u50a8\u7cfb\u7edf\uff0c\u5305\u62ec Lytics \u7b49 CDP\u3002<\/span><\/p>\n<p><strong><span>\u53d1\u5e03\u65e5\u671f\u3002Google<\/span><\/strong><span>\u00a0Ads \u6570\u636e\u7ba1\u7406\u5668\u5c06\u4e8e 2024 \u5e74\u521d\u5728 Google Ads \u4e2d\u5168\u9762\u63a8\u51fa\u3002<\/span><\/p>\n<p><strong><span>\u53cd\u9988\u3002<\/span><\/strong><span>\u5728\u5bf9\u8be5\u5de5\u5177\u8fdb\u884c\u521d\u6b65\u6d4b\u8bd5\u671f\u95f4\uff0cGoogle \u53d1\u73b0\uff0c\u6709\u6548\u5bfc\u5165\u7b2c\u4e00\u65b9\u6570\u636e\u7684 Ads \u5ba2\u6237\u5b9e\u73b0\u4e86\u66f4\u9ad8\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u7387\u548c\u66f4\u9ad8\u7684\u8861\u91cf\u51c6\u786e\u6027\u3002\u65b0\u7684\u5bfc\u5165\u9014\u5f84\u4f7f\u623f\u5730\u4ea7\u5f00\u53d1\u5546 Sansiri \u7684\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u663e\u8457\u589e\u52a0\u4e86 43%\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u8c37\u6b4c\u600e\u4e48\u8bf4\uff1f<\/span><\/strong><span>\u8c37\u6b4c\u4ea7\u54c1\u7ba1\u7406\u9ad8\u7ea7\u603b\u76d1 Kamal Janardhan \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5b9e\u65bd\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u9700\u8981\u4e0e\u5ba2\u6237\u8fdb\u884c\u5468\u5230\u7684\u6c9f\u901a\u3002\u8fd9\u4e9b\u6570\u636e\u662f\u4e00\u79cd\u72ec\u7279\u7684\u4f18\u52bf\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u73b0\u5728\u6295\u8d44\u5e76\u52a0\u6df1\u5bf9\u5ba2\u6237\u7684\u4e86\u89e3\u6765\u521b\u9020\u8fd9\u79cd\u4f18\u52bf\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e0d\u5230\u4e09\u5206\u4e4b\u4e00\u7684\u8425\u9500\u4eba\u5458\u80fd\u591f\u6301\u7eed\u6709\u6548\u5730\u8de8\u6e20\u9053\u8bbf\u95ee\u548c\u96c6\u6210\u7b2c\u4e00\u65b9\u6570\u636e\u3002Google Ads Data Manager \u901a\u8fc7\u7b80\u5316\u7b2c\u4e00\u65b9\u6570\u636e\u8fde\u63a5\u7684\u7ba1\u7406\u4ee5\u53ca\u56e2\u961f\u4f7f\u7528\u8be5\u6570\u636e\u7684\u6d41\u7a0b\u6765\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u901a\u8fc7\u4e00\u4e2a\u534f\u4f5c\u754c\u9762\uff0c\u5206\u6790\u5e08\u53ef\u4ee5\u521b\u5efa\u65b0\u7684\u6570\u636e\u8fde\u63a5\uff0c\u800c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5e94\u7528\u79bb\u6563\u6570\u636e\u6765\u8861\u91cf\u8f6c\u5316\u7387\u6216\u5411\u7528\u6237\u6295\u653e\u76f8\u5173\u5e7f\u544a\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u521b\u5efa\u8fd9\u4e9b\u8fde\u63a5\u53ef\u80fd\u610f\u5473\u7740\u5de5\u7a0b\u5e08\u6216\u5206\u6790\u5e08\u91cd\u590d\u6267\u884c\u4efb\u52a1\uff0c\u5305\u62ec\u81ea\u5b9a\u4e49\u67e5\u8be2\u3002\u201d<\/span><\/li>\n<li><span>\u201cGoogle Ads \u6570\u636e\u7ba1\u7406\u5668\u4e0d\u4f1a\u6539\u53d8\u6211\u4eec\u76ee\u524d\u4ea7\u54c1\u7684\u5de5\u4f5c\u65b9\u5f0f\uff0c\u800c\u662f\u7b80\u5316\u4e86\u60a8\u7684\u4f7f\u7528\u65b9\u5f0f\u3002\u5b83\u51e0\u4e4e\u4e0d\u9700\u8981\u6216\u6839\u672c\u4e0d\u9700\u8981\u4ee3\u7801\u77e5\u8bc6\uff0c\u4ece\u800c\u51cf\u5c11\u4e86\u5728\u8425\u9500\u4e2d\u4f7f\u7528\u6570\u636e\u7684\u5de5\u4f5c\u91cf\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76\u3002<\/span><\/strong><span>\u8bf7\u5b8c\u6574\u9605\u8bfb Google<\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/simplifying-the-management-of-your-first-party-data\/\" target=\"_blank\" rel=\"noopener\"><span>\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u516c\u544a\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u6b63\u5728\u63a8\u51fa\u4e00\u6b3e\u65b0\u5de5\u5177\uff0c\u8ba9\u4f01\u4e1a\u53ef\u4ee5\u5728\u4e00\u4e2a\u5730\u65b9\u7ba1\u7406\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u3002 \u501f\u52a9 Google Ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4749","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4749"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4749\/revisions"}],"predecessor-version":[{"id":5014,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4749\/revisions\/5014"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4749"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}