{"id":4757,"date":"2025-02-28T10:00:06","date_gmt":"2025-02-28T02:00:06","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4757"},"modified":"2025-02-28T10:02:53","modified_gmt":"2025-02-28T02:02:53","slug":"%e5%af%b9%e4%ba%8e%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e6%9d%a5%e8%af%b4%ef%bc%8c%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%b9%bf%e5%91%8a%e6%af%94%e8%b0%b7%e6%ad%8c%e5%b9%bf%e5%91%8a%e6%9b%b4%e5%a5%bd%e7%9a%84-5","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4757","title":{"rendered":"\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u6765\u8bf4\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u6bd4\u8c37\u6b4c\u5e7f\u544a\u66f4\u597d\u7684 5 \u4e2a\u7406\u7531"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6211\u63a5\u89e6\u8fc7\u7684 10 \u5bb6\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u4e2d\u6709 9 \u5bb6\u90fd\u66fe\u4f7f\u7528\u8fc7<\/span><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/what-youll-to-get-started\"><span>Google Ads<\/span><\/a><span>\uff0c\u4f46\u5f88\u5c11\u6709\u4f01\u4e1a\u8003\u8651\u8fc7<\/span><a href=\"https:\/\/searchengineland.com\/amazon-search-ads-how-to-advertise-on-amazon-profitably-329990\"><span>Amazon Ads\uff0c<\/span><\/a><span>\u5c3d\u7ba1\u5b83\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>\u6211\u76f8\u4fe1\uff0c\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1PPC<\/span><\/a><span>\u6765\u8bf4\uff0cAmazon Ads \u6709\u6bd4 Google Ads \u66f4\u6709\u6548\u7684\u6f5c\u529b\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u66f4\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\u3001\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3001\u66f4\u5bb9\u6613\u7684\u8ddf\u8e2a\u3001\u66f4\u957f\u671f\u7684\u4ef7\u503c\u548c\u66f4\u5bbd\u677e\u7684\u653f\u7b56\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u9610\u8ff0\u8fd9\u4e9b\u4f18\u52bf\uff0c\u5e76\u89e3\u91ca\u4e3a\u4ec0\u4e48\u60a8\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u5e94\u8be5\u8fd0\u884c\u4e9a\u9a6c\u900a\u5e7f\u544a\u800c\u4e0d\u662f\u8c37\u6b4c\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-why-is-amazon-ads-undervalued\" class=\"wp-block-heading\"><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e3a\u4f55\u88ab\u4f4e\u4f30\uff1f<\/span><\/h2>\n<p><span>\u6709\u591a\u79cd\u539f\u56e0\u5bfc\u81f4\u4e9a\u9a6c\u900a\u5e7f\u544a\u6ca1\u6709 Google \u5e7f\u544a\u90a3\u4e48\u53d7\u6b22\u8fce\uff0c\u5373\u4f7f\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u4e5f\u662f\u5982\u6b64\u3002\u8ba9\u6211\u4eec\u6765\u4e00\u4e00\u89e3\u7b54\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u8c37\u6b4c\u5360\u636e\u4e86\u5168\u7403\u641c\u7d22\u5f15\u64ce\u7684\u5927\u591a\u6570\uff0c\u62e5\u6709<\/span><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noopener\"><span>\u8d85\u8fc7 90% \u7684<\/span><\/a><span>\u5e02\u573a\u4efd\u989d\uff0c\u4f46 Jumpshot 2021 \u5e74\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u7684\u641c\u7d22\u91cf\u5360\u7f8e\u56fd\u6240\u6709\u4ea7\u54c1\u76f8\u5173\u641c\u7d22\u7684 54%\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u7684\u8986\u76d6\u8303\u56f4\u53ef\u80fd\u66f4\u5e7f\uff0c\u4f46\u4e9a\u9a6c\u900a\u63d0\u4f9b\u4e86\u66f4\u76f8\u5173\u7684\u5b9a\u4f4d\u673a\u4f1a\uff0c\u800c\u8fd9\u4e00\u70b9\u5f80\u5f80\u88ab\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5546\u5ffd\u89c6\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u963b\u788d\u56e0\u7d20\u662f\u4e9a\u9a6c\u900a\u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002\u8981\u5728\u4e9a\u9a6c\u900a\u4e0a\u5217\u51fa\u4ea7\u54c1\uff0c\u5e7f\u544a\u5546\u9700\u8981\u6295\u8d44\u4e9a\u9a6c\u900a\u751f\u6001\u7cfb\u7edf\u5e76\u5efa\u7acb\u4ea7\u54c1\u5217\u8868\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u6d41\u91cf\u53ef\u4ee5\u76f4\u63a5\u5f15\u5bfc\u81f3\u60a8\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\uff0c\u56e0\u6b64 Google Ads \u7684\u542f\u52a8\u6210\u672c\u548c\u5b66\u4e60\u66f2\u7ebf\u8f83\u4f4e\u3002\u4e9a\u9a6c\u900a\u6709\u4e00\u4e2a\u540d\u4e3a\u201c\u5546\u5bb6\u81ea\u914d\u9001\u201d\uff08FBM\uff09\u7684\u8ba1\u5212\uff0c\u5356\u5bb6\u53ef\u4ee5\u81ea\u884c\u914d\u9001\u4ea7\u54c1\uff0c\u800c\u65e0\u9700\u4f7f\u7528\u4e9a\u9a6c\u900a\u7684\u914d\u9001\u4e2d\u5fc3\uff0c\u8fd9\u4e00\u70b9\u5e76\u4e0d\u4e3a\u4eba\u6240\u77e5\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u4eba\u4eec\u53ef\u80fd\u4f1a\u72b9\u8c6b\u662f\u5426\u52a0\u5165\u4e9a\u9a6c\u900a\u5e02\u573a\uff0c\u4f46\u5efa\u7acb\u53e6\u4e00\u4e2a\u9500\u552e\u6e20\u9053\u5e76\u83b7\u5f97\u4e9a\u9a6c\u900a\u5ba2\u6237\u7f51\u7edc\u53ca\u5176\u5e7f\u544a\u5e73\u53f0\u7684\u4f18\u52bf\u662f\u5de8\u5927\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u540e\uff0c\u4ece\u8868\u9762\u4e0a\u770b\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u6210\u672c\u4f3c\u4e4e\u9ad8\u4e8e\u8c37\u6b4c\u5e7f\u544a\u3002\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0e\u8c37\u6b4c\u5e7f\u544a\u4e00\u6837\uff0c\u662f\u4e00\u4e2a CPC \u5e73\u53f0\uff0c\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u5546\u9700\u8981\u4e3a\u5176\u5e7f\u544a\u7684\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u4e9a\u9a6c\u900a\u8fd8\u4f1a\u5bf9\u5728\u5176\u5e73\u53f0\u4e0a\u9500\u552e\u7684\u4efb\u4f55\u4ea7\u54c1\u6536\u53d6\u4e00\u5b9a\u6bd4\u4f8b\u7684\u9500\u552e\u4f63\u91d1\u3002\u8be5\u4f63\u91d1\u6839\u636e\u4ea7\u54c1\u53c2\u6570\u800c\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u589e\u52a0\u4e86\u4f63\u91d1\uff0c\u4f46\u8003\u8651\u5230\u4e9a\u9a6c\u900a\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u8981\u4f4e\u5f97\u591a\uff0c\u800c\u8f6c\u5316\u7387\u8981\u9ad8\u5f97\u591a\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u4ecd\u7136\u53ef\u80fd\u6bd4\u8c37\u6b4c\u5e7f\u544a\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/span><\/p>\n<h2 id=\"h-1-amazon-has-higher-conversion-rates\" class=\"wp-block-heading\"><span>1.\u4e9a\u9a6c\u900a\u7684\u8f6c\u5316\u7387\u66f4\u9ad8<\/span><\/h2>\n<p><span>\u5927\u591a\u6570\u7f8e\u56fd\u4ea7\u54c1\u641c\u7d22\u90fd\u5728\u4e9a\u9a6c\u900a\u4e0a\u8fdb\u884c\uff0c\u56e0\u6b64\u8f6c\u5316\u7387\u660e\u663e\u9ad8\u4e8e\u8c37\u6b4c\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136 Google Ads \u63d0\u4f9b\u4e86\u6709\u6548\u7684\u5b9a\u4f4d\u529f\u80fd\uff0c\u4f46\u4e9a\u9a6c\u900a\u7684\u4f18\u52bf\u5728\u4e8e\u5176\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u7684\u610f\u56fe\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u4e9a\u9a6c\u900a\u8fd8\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u5176\u4ed6\u5de5\u5177\uff0c\u4f8b\u5982\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u5217\u8868\u4e2d\u6295\u653e\u5e7f\u544a\u4ea7\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u5546\u54c1\u7684\u8f6c\u5316\u7387\u901a\u5e38\u8fbe\u5230 10% \u81f3 15% \u751a\u81f3\u66f4\u9ad8\u3002Prime \u4f1a\u5458\u7684\u8f6c\u5316\u7387\u751a\u81f3\u66f4\u9ad8\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cGoogle Ads \u7684\u8f6c\u5316\u7387\u901a\u5e38\u4f4e\u4e8e 5%\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u8003\u8651\u5230\u4ea7\u54c1 15% \u7684\u4f63\u91d1\uff0cAmazon Ads \u7684 ROAS \u901a\u5e38\u4e5f\u6bd4 Google Ads \u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/span><\/p>\n<h2 id=\"h-2-amazon-makes-attribution-and-tracking-easier\" class=\"wp-block-heading\"><span>2. \u4e9a\u9a6c\u900a\u8ba9\u5f52\u56e0\u548c\u8ffd\u8e2a\u53d8\u5f97\u66f4\u5bb9\u6613<\/span><\/h2>\n<p><span>\u501f\u52a9 Google Analytics 4 \u548c Google Tag Manager\uff0cGoogle Ads \u8ddf\u8e2a\u53d6\u5f97\u4e86\u957f\u8db3\u8fdb\u6b65\u3002\u4f46\u5373\u4f7f\u6709\u4e86\u8fd9\u4e9b\u8fdb\u6b65\uff0c\u638c\u63e1\u5f52\u56e0\u5e76\u4e86\u89e3 Google Ads \u7684\u771f\u6b63\u4ef7\u503c\uff08\u76f4\u81f3\u5173\u952e\u5b57\u6216\u4ea7\u54c1\u5217\u8868\uff09\u4ecd\u7136\u5f88\u56f0\u96be\u3002\u00a0<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5219\u4e0d\u662f\u8fd9\u6837\u3002\u4e9a\u9a6c\u900a\u7684\u65b9\u6cd5\u4e0d\u540c\uff0c\u56e0\u4e3a\u6240\u6709\u4ea7\u54c1\u4fe1\u606f\u90fd\u5b58\u50a8\u5728\u4e9a\u9a6c\u900a\u5e73\u53f0\u5185\u3002\u00a0<\/span><\/p>\n<p><span>\u4ea7\u54c1\u4fe1\u606f\u3001\u4e70\u5bb6\u8bc4\u8bba\u3001\u5f71\u54cd\u8005\u89c6\u9891\u3001\u957f\u7bc7\u5185\u5bb9\u548c\u7c7b\u4f3c\u4ea7\u54c1\u90fd\u53ef\u4ee5\u5728\u4e0e\u5217\u8868\u8fde\u63a5\u7684\u5e73\u53f0\u4e0a\u627e\u5230\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u4e9a\u9a6c\u900a\u51ed\u501f\u5176\u5feb\u901f\u914d\u9001\u548c\u514d\u8d39\u9000\u8d27\u7684\u58f0\u8a89\u8d62\u5f97\u4e86\u4e70\u5bb6\u7684\u4fe1\u4efb\u3002\u5927\u90e8\u5206\u7814\u7a76\u548c\u9500\u552e\u90fd\u662f\u5728\u5e73\u53f0\u4e0a\u5b8c\u6210\u7684\uff0c\u6240\u6709\u8fd9\u4e9b\u4fe1\u606f\u90fd\u4f1a\u88ab\u4fdd\u7559\u4e0b\u6765\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u5e7f\u544a\u5546\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u4e86\u89e3\u5ba2\u6237\u4ece\u5173\u952e\u8bcd\u5230\u9500\u552e\u7684\u6574\u4e2a\u8fc7\u7a0b\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u5e7f\u544a\u6d3b\u52a8\u80cc\u540e\u7684\u6536\u5165\u4ef7\u503c\uff0c\u751a\u81f3\u662f\u5173\u952e\u8bcd\u548c\u4ea7\u54c1\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u7684\u54c1\u724c\u5206\u6790\u548c\u5e7f\u544a\u5e73\u53f0\u4e3a\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u98de\u8f6e\uff0c\u4f7f\u5176\u80fd\u591f\u4e0d\u65ad\u6539\u8fdb\u4ea7\u54c1\u5e76\u505a\u51fa\u51fa\u8272\u7684\u8425\u9500\u51b3\u7b56\u3002\u8fd9\u4e5f\u610f\u5473\u7740\u4e9a\u9a6c\u900a\u5e7f\u544a\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u53d8\u5f97\u975e\u5e38\u6709\u6548\uff0c\u800c\u60a8\u53ef\u80fd\u4ecd\u5728\u731c\u6d4b\u8c37\u6b4c\u5e7f\u544a\u7684\u771f\u5b9e\u8868\u73b0\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/amazon-advertising-attribution-heres-how-it-works-310936\"><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5f52\u56e0\uff1a\u5176\u5de5\u4f5c\u539f\u7406\u5982\u4e0b<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-amazon-ads-drive-rankings\" class=\"wp-block-heading\"><span>3.\u4e9a\u9a6c\u900a\u5e7f\u544a\u63a8\u52a8\u6392\u540d<\/span><\/h2>\n<p><span>\u5728\u5e7f\u544a\u5982\u4f55\u5f71\u54cd\u81ea\u7136\u6392\u540d\u65b9\u9762\uff0c\u8c37\u6b4c\u548c\u4e9a\u9a6c\u900a\u7684\u653f\u7b56\u622a\u7136\u4e0d\u540c\u3002\u8fd9\u79cd\u5dee\u5f02\u4e3a\u4e9a\u9a6c\u900a\u5e7f\u544a\u5546\u521b\u9020\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3097241\" target=\"_blank\" rel=\"noopener\"><span>\u8868\u793a<\/span><\/a><span>\uff1a\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u4ed8\u8d39\u641c\u7d22\u6295\u8d44\u4e0d\u4f1a\u5f71\u54cd\u60a8\u7684\u81ea\u7136\u641c\u7d22\u6392\u540d\u3002Google \u5c06\u641c\u7d22\u4e1a\u52a1\u4e0e\u5e7f\u544a\u4e1a\u52a1\u4e25\u683c\u533a\u5206\u5f00\u6765\u3002\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span>\u4e9a\u9a6c\u900a\u7684\u653f\u7b56\u5219\u622a\u7136\u76f8\u53cd\u3002\u867d\u7136\u4ed6\u4eec\u6ca1\u6709\u6b63\u5f0f\u58f0\u660e\u8fd9\u4e00\u70b9\uff0c\u4f46\u4e1a\u5185\u666e\u904d\u8ba4\u4e3a\u4e9a\u9a6c\u900a\u8d5e\u52a9\u5e7f\u544a\u53ef\u4ee5\u63d0\u9ad8\u81ea\u7136\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9e\u9645\u4e0a\uff0c\u4e9a\u9a6c\u900a\u8d5e\u52a9\u5e7f\u544a\u4f1a\u5438\u5f15\u66f4\u591a\u4e70\u5bb6\u5173\u6ce8\u4ea7\u54c1\uff0c\u4ece\u800c\u63d0\u9ad8\u9500\u91cf\u3002\u968f\u540e\uff0c\u9500\u552e\u7387\u4e5f\u4f1a\u63d0\u9ad8\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5229\u7528\u8fd9\u4e00\u4fe1\u4efb\u56e0\u7d20\u5bf9\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u4ea7\u54c1\u8fdb\u884c\u6709\u673a\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4e0d\u662f\u5728\u8bc4\u5224\u54ea\u79cd\u653f\u7b56\u66f4\u597d\uff1b\u4e24\u79cd\u653f\u7b56\u90fd\u6709\u5176\u9053\u7406\u3002\u7136\u800c\uff0c\u7ed3\u679c\u662f\u4e9a\u9a6c\u900a\u7684\u653f\u7b56\u4f7f\u65b0\u8fdb\u5165\u8005\u80fd\u591f\u5feb\u901f\u5bf9\u4ea7\u54c1\u8fdb\u884c\u6392\u540d\u5e76\u5728\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u7ad9\u7a33\u811a\u8ddf\u3002\u5bf9\u4e8e\u8c37\u6b4c\u6765\u8bf4\uff0c\u6295\u8d44 SEO \u53ef\u80fd\u662f\u4e00\u4e2a<\/span><a href=\"https:\/\/searchengineland.com\/how-long-seo-takes-429804\"><span>\u7f13\u6162\u7684\u8fc7\u7a0b<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/maximizing-brand-impact-with-amazons-video-advertising-a-comprehensive-guide-429266\"><span>\u5229\u7528\u4e9a\u9a6c\u900a\u7684\u89c6\u9891\u5e7f\u544a\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u54c1\u724c\u5f71\u54cd\u529b\uff1a\u7efc\u5408\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-4-amazon-ads-builds-reviews-and-long-term-value\" class=\"wp-block-heading\"><span>4.\u4e9a\u9a6c\u900a\u5e7f\u544a\u5efa\u7acb\u8bc4\u8bba\u548c\u957f\u671f\u4ef7\u503c<\/span><\/h2>\n<p><span>\u4e0e\u4e0a\u8ff0\u89c2\u70b9\u7c7b\u4f3c\uff0cGoogle \u4e0a\u7684 SEO \u975e\u5e38\u8017\u65f6\u4e14\u8017\u8d44\u6e90\u3002\u5efa\u7acb\u94fe\u63a5\u548c\u5185\u5bb9\u4ee5\u53ca\u4f18\u5316\u7f51\u7ad9\u4ee5\u5728 Google \u4e0a\u6392\u540d\u9700\u8981\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd8\u4e0d\u6e05\u695a\u4ec0\u4e48\u65b9\u6cd5\u6709\u6548\uff0c\u4ec0\u4e48\u65b9\u6cd5\u65e0\u6548\u3002\u6709\u65f6\u611f\u89c9\u5c31\u50cf\u5728\u8bd5\u56fe\u63a5\u4f4f\u4e00\u628a\u4e0b\u843d\u7684\u5200\uff0c\u56e0\u4e3a SEO \u5468\u56f4\u7684\u53c2\u6570\u5728\u4e0d\u65ad\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u6211\u4eec\u77e5\u9053\u5bf9\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u6295\u8d44\u5bf9\u4e9a\u9a6c\u900a SEO \u6709\u589e\u503c\u4f5c\u7528\u3002\u5982\u4e0a\u6240\u8ff0\uff0c\u66f4\u591a\u7684\u5e7f\u544a\u610f\u5473\u7740\u66f4\u591a\u7684\u9500\u552e\uff0c\u8fd9\u610f\u5473\u7740\u66f4\u9ad8\u7684\u9500\u552e\u7387\u548c\u66f4\u597d\u7684\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u540c\u65f6\uff0c\u66f4\u591a\u5e7f\u544a = \u66f4\u591a\u9500\u552e = \u66f4\u591a\u8bc4\u8bba\u3002\u4e9a\u9a6c\u900a\u4e0a\u7684\u8bc4\u8bba\u5c31\u50cf Google \u4e0a\u6307\u5411\u60a8\u7f51\u7ad9\u7684\u94fe\u63a5\u3002\u5b83\u4eec\u662f\u6392\u540d\u7684\u547d\u8109\u3002\u00a0<\/span><\/p>\n<p><span>\u6295\u8d44\u5e7f\u544a\u4f1a\u5f71\u54cd\u60a8\u7684\u6392\u540d\uff0c\u4e5f\u662f\u5bf9\u60a8\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u76f4\u63a5\u6295\u8d44\u3002\u8fd9\u4e9b\u8bc4\u8bba\u662f\u5b9e\u5b9e\u5728\u5728\u7684\u3002\u6295\u8d44 Google \u5e7f\u544a\u5219\u4e0d\u4f1a\u4ea7\u751f\u540c\u6837\u7684\u6548\u679c\uff0c\u56e0\u4e3a Google \u660e\u786e\u8868\u793a\u8fd9\u662f\u4e00\u4e2a\u5b64\u7acb\u7684\u5e73\u53f0\u3002<\/span><\/p>\n<h2 id=\"h-5-the-amazon-marketplace-is-easier-to-dominate-nbsp\" class=\"wp-block-heading\"><span>5. \u4e9a\u9a6c\u900a\u5e02\u573a\u66f4\u5bb9\u6613\u88ab\u5360\u9886\u00a0<\/span><\/h2>\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0d\u4ec5\u4f7f\u7ade\u4e89\u53d8\u5f97\u66f4\u5bb9\u6613\uff0c\u800c\u4e14\u4e0e\u8c37\u6b4c\u5e7f\u544a\u76f8\u6bd4\uff0c\u7528\u4e9a\u9a6c\u900a\u4e3b\u5bfc\u6574\u4e2a\u5e02\u573a\u4e5f\u5bb9\u6613\u5f97\u591a\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u4e00\u4e0b Google \u7684\u201c\u4e0d\u516c\u5e73\u4f18\u52bf\u201d\u653f\u7b56\u3002\u60a8\u4e0d\u80fd\u4e3a\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u6295\u653e\u4e24\u4e2a\u5217\u8868\u3002\u5e7f\u544a\u4f4d\u53ea\u6709\u56db\u4e2a\uff0cGoogle \u4e0d\u5e0c\u671b\u4efb\u4f55\u5e7f\u544a\u5546\u63a7\u5236\u6240\u6709\u623f\u5730\u4ea7\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u4e9a\u9a6c\u900a\uff0c\u4e00\u4e2a\u5e7f\u544a\u5546\u53ef\u4ee5\u8f7b\u677e\u5360\u636e\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u5927\u91cf\u7a7a\u95f4\u3002<\/span><\/p>\n<p><span>\u5728 Amazon.com \u4e0a\u641c\u7d22\u201c\u65e5\u672c\u70e7\u70e4\u9171\u201d\u65f6\uff0c\u4f60\u4f1a\u53d1\u73b0\u6709\u4e00\u4e2a\u5e7f\u544a\u5546\u63a7\u5236\u7740\u6574\u4e2a\u9875\u9762\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433188 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon.png.webp\" alt=\"\u65e5\u5f0f\u70e4\u8089\u9171\" width=\"928\" height=\"806\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon.png.webp 928w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon-389x338.png.webp 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon-691x600.png.webp 691w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon-130x113.png.webp 130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon-768x667.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon-150x130.png.webp 150w\" data-lazy-sizes=\"(max-width: 928px) 100vw, 928px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Japanese-BBQ-sauce-Amazon.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u4eca\uff0cGoogle Ads \u5df2\u4e0d\u53ef\u80fd\u5728 SERP \u4e0a\u53d6\u5f97\u8fd9\u79cd\u4e3b\u5bfc\u5730\u4f4d\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6709\u529e\u6cd5\u4e0e\u8c37\u6b4c\u73a9\u5f04\uff0c\u6bd4\u5982\u5f00\u8bbe\u591a\u4e2a\u8d26\u6237\uff0c\u4f46\u8fd9\u8fdd\u53cd\u4e86\u8c37\u6b4c\u7684\u653f\u7b56\uff0c\u5982\u679c\u88ab\u6293\u4f4f\uff0c\u5e7f\u544a\u5546\u7684\u6240\u6709\u8d26\u6237\u90fd\u9762\u4e34\u88ab\u5173\u95ed\u7684\u98ce\u9669\u3002<\/span><\/p>\n<p><span>\u800c\u4e9a\u9a6c\u900a\u5219\u5141\u8bb8\u751a\u81f3\u9f13\u52b1\u8fd9\u79cd\u505a\u6cd5\u3002\u5982\u679c\u60a8\u7684\u7535\u5b50\u5546\u52a1\u54c1\u724c\u613f\u610f\uff0c\u5b83\u53ef\u4ee5\u62e5\u6709\u6574\u4e2a SERP\u3002<\/span><\/p>\n<h2 id=\"h-amazon-presents-a-better-opportunity-for-ecommerce-advertisers\" class=\"wp-block-heading\"><span>\u4e9a\u9a6c\u900a\u4e3a\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u66f4\u597d\u7684\u673a\u4f1a<\/span><\/h2>\n<p><span>\u867d\u7136\u8c37\u6b4c\u7684\u641c\u7d22\u91cf\u66f4\u5927\uff0c\u53ef\u4ee5\u6210\u4e3a\u4e00\u4e2a\u6709\u6548\u7684\u5e73\u53f0\uff0c\u4f46\u5bf9\u4e8e\u7cbe\u660e\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u673a\u4f1a\u3002\u652f\u6301\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u4e3b\u8981\u539f\u56e0\u662f\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6bd4 Google Ads \u6709\u66f4\u591a\u7684\u4ea7\u54c1\u641c\u7d22\u3002<\/span><\/li>\n<li><span>\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/li>\n<li><span>\u66f4\u597d\u7684\u8f6c\u5316\u7387\u3002<\/span><\/li>\n<li><span>\u66f4\u8f7b\u677e\u3001\u66f4\u597d\u7684\u8ddf\u8e2a\u3002<\/span><\/li>\n<li><span>\u66f4\u5bb9\u6613\u7ade\u4e89\u65b0\u4e1a\u52a1\u3002<\/span><\/li>\n<li><span>\u66f4\u5bb9\u6613\u957f\u671f\u6392\u540d\u3002<\/span><\/li>\n<li><span>\u80fd\u591f\u4e3b\u5bb0\u6574\u4e2a SERP\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/amazon-advertising-optimizations-q4-388437\"><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u4f18\u5316\u5c06\u538b\u5012\u7b2c\u56db\u5b63\u5ea6<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u63a5\u89e6\u8fc7\u7684 10 \u5bb6\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u4e2d\u6709 9 \u5bb6\u90fd\u66fe\u4f7f\u7528\u8fc7Google Ads\uff0c\u4f46\u5f88\u5c11\u6709\u4f01\u4e1a\u8003\u8651\u8fc7Amazon A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4757","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4757"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4757\/revisions"}],"predecessor-version":[{"id":5017,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4757\/revisions\/5017"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}