{"id":4760,"date":"2025-03-02T10:07:05","date_gmt":"2025-03-02T02:07:05","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4760"},"modified":"2025-03-02T10:08:00","modified_gmt":"2025-03-02T02:08:00","slug":"%e4%bb%80%e4%b9%88%e6%98%af-rgsp%ef%bc%9fgoogle-%e7%9a%84%e9%9a%8f%e6%9c%ba%e5%b9%bf%e4%b9%89%e7%ac%ac%e4%ba%8c%e4%bb%b7%e6%a0%bc%e5%b9%bf%e5%91%8a%e6%8b%8d%e5%8d%96%e8%af%b4%e6%98%8e","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4760","title":{"rendered":"\u4ec0\u4e48\u662f RGSP\uff1fGoogle \u7684\u968f\u673a\u5e7f\u4e49\u7b2c\u4e8c\u4ef7\u683c\u5e7f\u544a\u62cd\u5356\u8bf4\u660e"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u968f\u673a\u5e7f\u4e49\u7b2c\u4e8c\u4ef7\u683c (RGSP) \u62cd\u5356\u7684\u6982\u5ff5\u5728\u8c37\u6b4c\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u6210\u4e3a\u7126\u70b9\u540e\uff0c\u5728 PPC \u793e\u533a\u4e2d\u5f15\u8d77\u4e86\u9707\u52a8\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u4e00\u4e9b\u6570\u5b57\u8425\u9500\u4eba\u5458\u540c\u610f\u8c37\u6b4c\u7684\u89c2\u70b9\uff0c\u8ba4\u4e3a\u8fd9\u79cd\u505a\u6cd5\u63d0\u4f9b\u4e86\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4f46\u5176\u4ed6\u4eba\u5374\u7ad9\u5728\u53f8\u6cd5\u90e8 (DOJ) \u4e00\u8fb9\uff0c\u8ba4\u4e3a\u8fd9\u4f7f\u5e7f\u544a\u62cd\u5356\u53d8\u5f97\u4e0d\u516c\u5e73\uff0c\u7eaf\u7cb9\u662f\u4e3a\u4e86\u5e2e\u52a9\u8c37\u6b4c\u8d5a\u5f97\u76c6\u6ee1\u94b5\u6ee1\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0cRGSP \u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u53f8\u6cd5\u90e8\u8ba4\u4e3a\u5b83\u5bf9\u5e7f\u544a\u62cd\u5356\u6709\u5f71\u54cd\uff1f\u5b83\u7a76\u7adf\u5982\u4f55\u5f71\u54cd\u8c37\u6b4c\u7684\u5e7f\u544a\u6536\u5165\uff1f\u4ee5\u4e0b\u662f\u60a8\u9700\u8981\u4e86\u89e3\u7684\u4e00\u5207\u3002<\/span><\/p>\n<h2 id=\"h-how-does-google-pick-an-ad-auction-winner\" class=\"wp-block-heading\"><span>\u8c37\u6b4c\u5982\u4f55\u6311\u9009\u5e7f\u544a\u7ade\u6807\u8d62\u5bb6\uff1f<\/span><\/h2>\n<p><span>\u8c37\u6b4c\u641c\u7d22\u5e7f\u544a\u8d28\u91cf\u7cfb\u7edf\u4ea7\u54c1\u7ba1\u7406\u526f\u603b\u88c1 Adam Juda \u535a\u58eb\u5728\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u89e3\u91ca\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u51fa\u4ef7\u6700\u9ad8\u8005\u5e76\u4e0d\u4f1a\u81ea\u52a8\u8d62\u5f97\u5e7f\u544a\u7ade\u6807\u3002<\/span><\/li>\n<li><span>\u76f8\u53cd\uff0c\u5e7f\u544a\u6d3b\u52a8\u7684\u957f\u671f\u4ef7\u503c (LTV) \u88ab\u8d4b\u4e88\u4e86\u66f4\u5927\u7684\u6743\u91cd\u3002<\/span><\/li>\n<li><span>\u8fd9\u610f\u5473\u7740\u8c37\u6b4c\u6709\u65f6\u4f1a\u5728\u77ed\u671f\u5185\u906d\u53d7\u7ecf\u6d4e\u635f\u5931\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u5e7f\u544a\u5546\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u7ade\u4ef7\u65f6\uff0cGoogle \u4e0d\u4f1a\u5355\u7eaf\u6839\u636e\u51fa\u4ef7\u91d1\u989d\u6765\u786e\u5b9a\u5e7f\u544a\u7ade\u4ef7\u83b7\u80dc\u8005\uff0c\u800c\u662f\u4f7f\u7528\u4e00\u9879\u540d\u4e3a<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122?sjid=12778189910237157121-EU\" target=\"_blank\" rel=\"noopener\"><span>\u201c\u5e7f\u544a\u8bc4\u7ea7\u201d<\/span><\/a><span>\u7684\u6307\u6807\u6765\u51b3\u5b9a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5e94\u5982\u4f55\u6392\u540d\u4ee5\u53ca\u662f\u5426\u5e94\u8be5\u6392\u540d\u3002\u6b64\u7efc\u5408\u5f97\u5206\u901a\u8fc7\u68c0\u67e5\u4ee5\u4e0b\u5185\u5bb9\u6765\u8ba1\u7b97\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6295\u6807\u91d1\u989d<\/span><\/li>\n<li><span>\u62cd\u5356\u65f6\u5e7f\u544a\u8d28\u91cf\uff08\u5305\u62ec\u9884\u671f\u70b9\u51fb\u7387\u3001\u5e7f\u544a\u76f8\u5173\u6027\u548c\u7740\u9646\u9875\u4f53\u9a8c\uff09<\/span><\/li>\n<li><span>\u5e7f\u544a\u8bc4\u7ea7\u95e8\u69db<\/span><\/li>\n<li><span>\u62cd\u5356\u7684\u7ade\u4e89\u529b<\/span><\/li>\n<li><span>\u641c\u7d22\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587<\/span><\/li>\n<li><span>\u8d44\u4ea7\u548c\u5176\u4ed6\u5e7f\u544a\u683c\u5f0f\u7684\u9884\u671f\u5f71\u54cd<\/span><\/li>\n<\/ul>\n<p><span>\u6bcf\u6b21\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6709\u8d44\u683c\u53c2\u52a0\u7ade\u4ef7\u65f6\uff0c\u90fd\u4f1a\u91cd\u65b0\u8ba1\u7b97\u60a8\u7684\u5e7f\u544a\u6392\u540d\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u7684\u5e7f\u544a\u6392\u540d\u6bcf\u6b21\u53ef\u80fd\u4f1a\u6839\u636e\u7ade\u4e89\u3001\u8d28\u91cf\u548c\u641c\u7d22\u73af\u5883\u800c\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u4e0d\u7b26\u5408 Google \u6700\u4f4e\u5e7f\u544a\u8bc4\u7ea7\u95e8\u69db\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u88ab\u81ea\u52a8\u4ece\u7ade\u4ef7\u4e2d\u6dd8\u6c70\u3002<\/span><\/p>\n<h2 id=\"h-how-does-ad-rank-work\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u8bc4\u7ea7\u5982\u4f55\u8fd0\u4f5c\uff1f<\/span><\/h2>\n<p><span>\u5047\u8bbe\u6709\u4e94\u4e2a\u5e7f\u544a\u5ba2\u6237\u5728\u5e7f\u544a\u7ade\u6807\u4e2d\u76f8\u4e92\u7ade\u4e89\uff0c\u4ed6\u4eec\u7684\u5e7f\u544a\u8bc4\u7ea7\u5f97\u5206\u5206\u522b\u4e3a 80\u300150\u300130\u300110 \u548c 5\u3002\u5bf9\u4e8e\u6b64\u7279\u5b9a\u7ade\u6807\uff0cGoogle \u8981\u6c42\u5e7f\u544a\u8bc4\u7ea7\u6700\u4f4e\u95e8\u69db\u4e3a 40\uff0c\u624d\u80fd\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e4b\u4e0a\u6392\u540d\u3002\u8fd9\u610f\u5473\u7740\u53ea\u6709\u524d\u4e24\u4e2a\u5e7f\u544a\u7cfb\u5217\uff08\u5f97\u5206\u5206\u522b\u4e3a 80 \u548c 50\uff09\u624d\u6709\u8d44\u683c\u663e\u793a\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e4b\u4e0a\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8981\u4f7f\u5e7f\u544a\u663e\u793a\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e0b\u65b9\uff0cGoogle \u8981\u6c42\u5e7f\u544a\u8bc4\u7ea7\u81f3\u5c11\u4e3a 8\u3002\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u8bc4\u7ea7\u5f97\u5206\u4e3a 30 \u548c 10 \u7684\u5e7f\u544a\u7cfb\u5217\u5747\u7b26\u5408\u6761\u4ef6\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5e7f\u544a\u8bc4\u7ea7\u5f97\u5206\u4e3a 5 \u7684\u5e7f\u544a\u7cfb\u5217\u4e0d\u7b26\u5408\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u6216\u4e0b\u65b9\u7684\u6700\u4f4e\u6807\u51c6\uff0c\u56e0\u6b64\u5c06\u88ab\u6dd8\u6c70\u51fa\u7ade\u4ef7\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433090 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-800x283.png.webp\" alt=\"\u622a\u56fe 2023 10 10 \u4e8e 15.02.16\" width=\"800\" height=\"283\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-800x283.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-600x212.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-768x271.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-150x53.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16.png.webp 996w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-15.02.16-800x283.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<h2 id=\"h-why-doesn-t-the-highest-bidder-win\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u51fa\u4ef7\u6700\u9ad8\u8005\u6ca1\u6709\u83b7\u80dc\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u51fa\u4ef7\u6700\u9ad8\u7684\u4eba\u81ea\u52a8\u8d62\u5f97\u6bcf\u4e00\u6b21 Google \u5e7f\u544a\u7ade\u6807\uff0c\u90a3\u4e48\u641c\u7d22\u5f15\u64ce\u5c31\u6709\u53ef\u80fd\u53ea\u80fd\u63d0\u4f9b\u8d28\u91cf\u4f4e\u52a3\u7684\u5e7f\u544a\u3002\u8d28\u91cf\u4f4e\u52a3\u7684\u5e7f\u544a\u53ef\u80fd\u4e0e\u641c\u7d22\u8005\u7684\u67e5\u8be2\u4e0d\u76f8\u5173\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4ee5\u4e0b\u7ed3\u679c\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u70b9\u51fb\u7387\u3002<\/span><\/li>\n<li><span>\u8f6c\u5316\u7387\u3002<\/span><\/li>\n<li><span>\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4f1a\u964d\u4f4e\u8c37\u6b4c\u4ea7\u54c1\u7684\u6574\u4f53\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u53d1\u8a00\u4eba\u5728\u4e00\u4efd<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722122\" target=\"_blank\" rel=\"noopener\"><span>\u58f0\u660e<\/span><\/a><span>\u4e2d\u89e3\u91ca\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u603b\u4f53\u800c\u8a00\uff0c\u66f4\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u901a\u5e38\u4f1a\u964d\u4f4e\u6210\u672c\u5e76\u5e26\u6765\u66f4\u5927\u7684\u5e7f\u544a\u6210\u529f\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5f53\u6211\u4eec\u5c55\u793a\u7684\u5e7f\u544a\u4e0e\u5ba2\u6237\u641c\u7d22\u7684\u5185\u5bb9\u76f8\u5173\u4e14\u7d27\u5bc6\u5339\u914d\u65f6\uff0cGoogle Ads \u7cfb\u7edf\u5bf9\u6bcf\u4e2a\u4eba\u90fd\u6700\u6709\u6548\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u63d0\u4f9b\u6ee1\u8db3\u7528\u6237\u610f\u56fe\u7684\u9ad8\u8d28\u91cf\u5e7f\u544a\u4e5f\u7b26\u5408 Google \u7684\u6700\u5927\u5229\u76ca\uff0c\u56e0\u4e3a\u53ea\u6709\u5f53\u6709\u4eba\u70b9\u51fb\u60a8\u7684\u5e7f\u544a\u3001\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u6216\u81f4\u7535\u60a8\u7684\u4f01\u4e1a\u65f6\uff0c\u5e7f\u544a\u5546\u624d\u9700\u8981\u5411 Google \u4ed8\u8d39\u3002<\/span><\/p>\n<h2 id=\"h-issues-with-ad-rank\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u8bc4\u7ea7\u95ee\u9898<\/span><\/h2>\n<p><span>\u5982\u679c\u6ca1\u6709 RGSP\uff0c\u5e7f\u544a\u62cd\u5356\u5c31\u4f1a\u53d8\u5f97\u201c\u6df7\u4e71\u201d\uff0c\u6b63\u5982Optmyzr \u9996\u5e2d\u6267\u884c\u5b98<\/span><a href=\"https:\/\/searchengineland.com\/author\/frederick-vallaeys\"><span>Frederick Vallaeys<\/span><\/a><span>\u5728 Search Engine Land \u4e0a\u7684<\/span><a href=\"https:\/\/searchengineland.com\/how-out-of-order-ad-promotion-works-on-google-search-432648\"><span>\u300aGoogle \u641c\u7d22\u4e2d\u7684\u65e0\u5e8f\u5e7f\u544a\u63a8\u5e7f\u5982\u4f55\u8fd0\u4f5c\u300b\u4e00\u6587\u4e2d\u6240\u89e3\u91ca\u7684\u90a3\u6837\u3002<\/span><\/a><\/p>\n<p><span>\u4ed6\u5199\u9053\uff0c\u6ee1\u8db3 Google \u62cd\u5356\u6240\u6709\u6700\u4f4e\u6807\u51c6\u7684\u5e7f\u544a\u6709\u65f6\u4ecd\u4f1a\u6392\u5728\u672a\u6ee1\u8db3\u67d0\u4e9b\u6807\u51c6\u7684\u5e7f\u544a\u4e4b\u4e0b\u3002Vallaeys \u8fdb\u4e00\u6b65\u4e3e\u4e86\u4e00\u4e2a\u5e7f\u544a\u62cd\u5356\u7684\u4f8b\u5b50\uff0c\u8be5\u5e7f\u544a\u62cd\u5356\u7684\u9884\u6d4b\u70b9\u51fb\u7387\u95e8\u69db\u4e3a 4%\u3002\u4e0b\u8868\u5217\u51fa\u4e86\u7ade\u4e89\u51fa\u4ef7\u7684\u8be6\u7ec6\u4fe1\u606f\uff1a<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433112 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-800x154.png.webp\" alt=\"\u622a\u56fe 2023 10 10 \u4e8e 17.40.27\" width=\"800\" height=\"154\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-800x154.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-600x116.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-200x39.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-768x148.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-150x29.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27.png.webp 1524w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Screenshot-2023-10-10-at-17.40.27-800x154.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><span>\u5728\u4e0a\u8ff0\u793a\u4f8b\u4e2d\uff0c\u5e7f\u544a 2 \u6ee1\u8db3\u9608\u503c\uff0c\u56e0\u4e3a\u5176\u9884\u6d4b\u70b9\u51fb\u7387\u6bd4 Google \u8981\u6c42\u7684 4% \u9ad8 5% &#8211; 1%\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u5e7f\u544a 1 \u7684\u5e7f\u544a\u8bc4\u7ea7\u5f97\u5206\u8f83\u9ad8 (30)\uff0c\u5e7f\u544a 2 \u7684\u6392\u540d\u4f1a\u9760\u540e\uff0c\u4ee5\u4fdd\u6301\u7ade\u4ef7\u5fe0\u8bda\u5ea6\uff0c\u5e76\u4e14\u4ec5\u5728\u5e7f\u544a 1 \u88ab\u5141\u8bb8\u65f6\u624d\u4f1a\u663e\u793a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Vallaeys \u5199\u9053\uff1a\u201c\u5bf9\u4e8e\u5e7f\u544a\u5546\u6216\u8c37\u6b4c\u6765\u8bf4\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u60c5\u51b5\uff0c\u6240\u4ee5\u4ed6\u4eec\u901a\u8fc7\u5141\u8bb8\u5e7f\u544a\u4ee5\u4e0d\u540c\u4e8e\u5e7f\u544a\u6392\u540d\u901a\u5e38\u89c4\u5b9a\u7684\u987a\u5e8f\u663e\u793a\u6765\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e2a\u201c\u4e0d\u540c\u7684\u987a\u5e8f\u201d\u6307\u7684\u662fRGSP\u7684\u6982\u5ff5\u3002<\/span><\/p>\n<h2 id=\"h-what-is-rgsp-and-how-does-it-affect-auctions\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f RGSP \u4ee5\u53ca\u5b83\u5982\u4f55\u5f71\u54cd\u62cd\u5356\uff1f<\/span><\/h2>\n<p><span>RGSP \u662f Google \u5229\u7528\u7684\u4e00\u79cd\u505a\u6cd5\uff0c\u53ea\u8981\u4ed6\u4eec\u7684\u957f\u671f\u4ef7\u503c\uff08LTV &#8211; Google \u7684\u8ba1\u7b97\u65b9\u6cd5\uff0c\u672c\u8d28\u4e0a\u4e0e\u5e7f\u544a\u6392\u540d\u76f8\u540c\uff09\u8db3\u591f\u63a5\u8fd1\uff0c\u5b83\u5c31\u4f1a\u4ece\u6700\u9ad8\u51fa\u4ef7\u8005\u4e2d\u968f\u673a\u6311\u9009\u5e7f\u544a\u62cd\u5356\u7684\u83b7\u80dc\u8005\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.bigtechontrial.com\/p\/a-look-inside-googles-advertising#:~:text=That's%20at%20least%20in%20part,highest%20bid%20plus%20one%20cent.\" target=\"_blank\" rel=\"noopener\"><span>\u636e\u300a\u5927\u578b\u79d1\u6280\u516c\u53f8\u53d7\u5ba1\u300b<\/span><\/a><span>\u79f0\uff0c\u6700\u9ad8\u51fa\u4ef7\u8005\u201c\u652f\u4ed8\u7684\u91d1\u989d\u76f8\u5f53\u4e8e\u7b2c\u4e8c\u9ad8\u51fa\u4ef7\u52a0\u4e0a\u4e00\u7f8e\u5206\u201d\u00a0\u3002<\/span><\/p>\n<p><span>\u53f8\u6cd5\u90e8\u5728\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u8fa9\u79f0\uff0c\u8fd9\u79cd\u505a\u6cd5\u7ed9\u7ade\u6807\u5e7f\u544a\u5546\u5e26\u6765\u4e86\u4e0d\u516c\u5e73\u7ade\u4e89\uff0c\u56e0\u4e3a\u62cd\u5356\u7684\u83b7\u80dc\u8005\u5e94\u8be5\u6c38\u8fdc\u662f\u51fa\u4ef7\u6700\u9ad8\u8005\u3002<\/span><\/p>\n<h2 id=\"h-why-is-rgsp-unfair\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48RGSP\u4e0d\u516c\u5e73\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u5e7f\u544a\u5546\u60f3\u907f\u514d\u5176\u6f5c\u5728\u7684\u83b7\u80dc\u51fa\u4ef7\u88ab\u968f\u673a\u964d\u7ea7\u4e3a\u4e9a\u519b\uff0c\u4ed6\u4eec\u6709\u4e24\u79cd\u9009\u62e9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u5176\u6d3b\u52a8\u7684 LTV\u3002<\/span><\/li>\n<li><span>\u589e\u52a0\u4ed6\u4eec\u7684\u51fa\u4ef7\u91d1\u989d\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u91cc\u7684\u95ee\u9898\u662f\uff0c\u8c37\u6b4c\u5c1a\u672a\u660e\u786e\u8bf4\u660e\u5e7f\u544a\u5546\u5982\u4f55\u63d0\u9ad8\u5176\u5e7f\u544a\u7cfb\u5217\u7684 LTV\uff0c\u5982\u679c\u4ed6\u4eec\u5e0c\u671b\u907f\u514d RGSP\uff0c\u90a3\u5c31\u53ea\u5269\u4e0b\u4e00\u4e2a\u9009\u62e9 &#8211; \u589e\u52a0\u4ed6\u4eec\u7684\u51fa\u4ef7\u91d1\u989d\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u907f\u514d RGSP\uff0c\u51fa\u4ef7\u91d1\u989d\u5fc5\u987b\u8fdc\u9ad8\u4e8e\u4e9a\u519b\uff08\u5982\u524d\u6240\u8ff0\uff0c\u53ea\u6709\u5f53 LTV \u548c\u51fa\u4ef7\u91d1\u989d\u8db3\u591f\u63a5\u8fd1\u65f6\uff0c\u624d\u80fd\u901a\u8fc7 RGSP \u6d41\u7a0b\u4ea4\u6362\u83b7\u80dc\u8005\u548c\u4e9a\u519b\uff09\u3002<\/span><a href=\"https:\/\/us13.campaign-archive.com\/?u=52562efd9a39dbe9559cb4285&amp;id=b127a85fe5\" target=\"_blank\" rel=\"noopener\"><span>\u636e\u300a\u672c\u5468\u8c37\u6b4c\u53cd\u5784\u65ad\u300b<\/span><\/a><span>\u62a5\u9053\uff0c\u8fd9\u5bfc\u81f4\u5e7f\u544a\u5546\u4e0d\u5f97\u4e0d\u5c06\u51fa\u4ef7\u63d0\u9ad8 3.7 \u500d\u3002<\/span><\/p>\n<h2 id=\"h-what-are-the-issues-with-rgsp\" class=\"wp-block-heading\"><span>RGSP \u5b58\u5728\u54ea\u4e9b\u95ee\u9898\uff1f<\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/jayfriedman_us-v-google-today-google-exec-spends-hours-activity-7115619875540135937-8WZG\/\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u516c\u53f8 Goodway Group \u9996\u5e2d\u6267\u884c\u5b98\u6770\u4f0a\u00b7\u5f17\u91cc\u5fb7\u66fc (Jay Friedman<\/span><\/a><span>\u00a0) \u5f3a\u8c03\u4e86 RGSP \u53ef\u80fd\u7ed9\u5e7f\u544a\u5546\u5e26\u6765\u9ebb\u70e6\u7684\u539f\u56e0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u60f3\u4e70\u4e00\u5f20\u97f3\u4e50\u4f1a\u7684\u95e8\u7968\u3002\u4e0d\u662f\u6bcf\u4e2a\u60f3\u8981\u95e8\u7968\u7684\u4eba\u90fd\u80fd\u4e70\u5230\u7968\uff0c\u6240\u4ee5\u5c31\u6709\u4e86\u62cd\u5356\u3002\u4f60\u63d0\u4ea4\u4e86\u51fa\u4ef7\uff0c\u8fd9\u4e0d\u662f\u7b2c\u4e00\u4ef7\u683c\u62cd\u5356\uff08\u51fa\u4ef7\u6700\u9ad8\u8005\u83b7\u80dc\uff0c\u652f\u4ed8\u51fa\u4ef7\u91d1\u989d\uff09\uff0c\u751a\u81f3\u4e5f\u4e0d\u662f\u7b2c\u4e8c\u4ef7\u683c\u62cd\u5356\uff08\u51fa\u4ef7\u6700\u9ad8\u8005\u83b7\u80dc\uff0c\u652f\u4ed8\u6bd4\u7b2c\u4e8c\u9ad8\u51fa\u4ef7\u8005\u5c11\u7684\u8c61\u5f81\u6027\u91d1\u989d [\u5373 1 \u7f8e\u5143]\uff09\u3002\u76f8\u53cd\uff0c\u97f3\u4e50\u4f1a\u573a\u5730\u4f1a\u4e3e\u884c RGSP\u2014\u2014\u201c\u968f\u673a\u4e00\u822c\u7b2c\u4e8c\u4ef7\u683c\u62cd\u5356\u201d\u3002<\/span><\/li>\n<li><span>\u201c\u5047\u8bbe\u524d\u4e24\u540d\u7ade\u6807\u8005\u5206\u522b\u51fa\u4ef7 100 \u7f8e\u5143\u548c 95 \u7f8e\u5143\u3002\u5728 RGSP \u4e2d\uff0c\u97f3\u4e50\u4f1a\u573a\u5730\u4f1a\u9009\u62e9\u524d\u4e24\u540d\u7ade\u6807\u8005\uff0c\u2018\u53ea\u8981\u6bcf\u4e2a\u7ade\u6807\u8005\u5bf9\u97f3\u4e50\u4f1a\u573a\u5730\u7684\u957f\u671f\u4ef7\u503c\u76f8\u5f53\u63a5\u8fd1\u2019\uff0c\u97f3\u4e50\u4f1a\u573a\u5730\u5c31\u6709\u53ef\u80fd\u968f\u673a\u4ea4\u6362\u524d\u4e24\u540d\u7ade\u6807\u8005\uff0c\u5e76\u5c06\u5ea7\u4f4d\u6388\u4e88\u7b2c\u4e8c\u9ad8\u51fa\u4ef7\u8005\u3002\u5982\u679c\u4f60\u968f\u673a\u4ee5 95 \u7f8e\u5143\u7684\u4ef7\u683c\u83b7\u5f97\u95e8\u7968\uff0c\u8fd9\u542c\u8d77\u6765\u5f88\u5212\u7b97\uff0c\u6211\u60f3\u6700\u9ad8\u51fa\u4ef7\u8005\u4f1a\u611f\u5230\u6cae\u4e27\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u9664\u4e86\u2014\u2014\u97f3\u4e50\u4f1a\u573a\u5730\u544a\u8bc9\u4f60\u6709\u4e24\u79cd\u65b9\u6cd5\u53ef\u4ee5\u786e\u4fdd\u4f60\u4e0d\u4f1a\u88ab\u968f\u673a\u66ff\u6362\u4e3a\u6700\u9ad8\u51fa\u4ef7\u8005\u3002\u4e00\u662f\u589e\u52a0\u4f60\u5bf9\u573a\u5730\u7684\u957f\u671f\u4ef7\u503c\u3002\u4ed6\u4eec\u6ca1\u6709\u544a\u8bc9\u4f60\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5e76\u6307\u51fa\u8fd9\u53ef\u80fd\u5305\u62ec\u4f60\u7684\u884c\u4e3a\u3001\u63a8\u8350\u3001\u4f60\u7684\u51fa\u4ef7\u91d1\u989d\u3001\u51fa\u4ef7\u9891\u7387\uff0c\u2018\u548c\u5176\u4ed6\u6295\u6807\u4eba\u8d28\u91cf\u8981\u7d20\u2019\u3002\u4f60\u8ba4\u4e3a\u8fd9\u5f88\u6a21\u7cca\u3002\u7b2c\u4e8c\u4e2a\u662f\u63d0\u9ad8\u4f60\u7684\u51fa\u4ef7\uff01\u4e8b\u5b9e\u8bc1\u660e\uff0c\u4f60\u5fc5\u987b\u5c06\u4f60\u7684 100 \u7f8e\u5143\u51fa\u4ef7\u63d0\u9ad8\u5230 370 \u7f8e\u5143\uff0c\u624d\u80fd\u6709\u8db3\u591f\u7684\u4fe1\u5fc3\u786e\u4fdd\u4f60\u4e0d\u4f1a\u88ab\u51fa\u4ef7\u8d85\u8fc7\u3002\u201d<\/span><\/li>\n<\/ul>\n<h2 id=\"h-what-has-the-doj-said-about-rgsp\" class=\"wp-block-heading\"><span>\u53f8\u6cd5\u90e8\u5bf9 RGSP \u6709\u4f55\u770b\u6cd5\uff1f<\/span><\/h2>\n<p><span>\u7f8e\u56fd\u53f8\u6cd5\u90e8\u5728\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u8fa9\u79f0\uff0c\u8c37\u6b4c\u5229\u7528 RGSP \u6765\u63d0\u9ad8\u5e7f\u544a\u6536\u5165\uff0c\u800c\u4e0d\u662f\u63d0\u9ad8\u5e7f\u544a\u8d28\u91cf\u3002\u5728\u63d0\u51fa\u8bc9\u8bbc\u65f6\uff0c\u8be5\u90e8\u95e8\u5206\u4eab\u4e86 Juda \u53d1\u7ed9\u8c37\u6b4c\u56e2\u961f\u7684\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u627f\u8ba4\u8be5\u641c\u7d22\u5f15\u64ce\u5728\u5411\u5e7f\u544a\u5546\u63a8\u9500\u8fd9\u79cd\u505a\u6cd5\u65f6\u4f1a\u9047\u5230\u56f0\u96be\u3002\u90ae\u4ef6\u5185\u5bb9\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5982\u679c\u6211\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u2018\u5982\u679c\u60a8\u7684\u51fa\u4ef7\u4e0d\u591f\u9ad8\uff0c\u6211\u4eec\u5c31\u4f1a\u968f\u673a\u7981\u7528\u60a8\u7684\u529f\u80fd\u2019\uff0c\u90a3\u4e48\u6211\u5728 [Google Marketing Next] \u53c8\u4f1a\u5ea6\u8fc7\u7cdf\u7cd5\u7684\u4e00\u5e74 ;)\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5ba1\u5224\u4e2d\uff0c\u4eba\u4eec\u5bf9 Juda \u7684\u4fe1\u606f\u4e2d\u4f7f\u7528\u7728\u773c\u8868\u60c5\u7b26\u53f7\u7684\u542b\u4e49\u5c55\u5f00\u4e86\u4e89\u8bba\u3002<\/span><\/p>\n<h2 id=\"h-does-rgsp-increase-google-s-revenue\" class=\"wp-block-heading\"><span>RGSP \u662f\u5426\u4f1a\u589e\u52a0 Google \u7684\u6536\u5165\uff1f<\/span><\/h2>\n<p><span>\u8c37\u6b4c\u526f\u603b\u88c1\u517c\u5e7f\u544a\u603b\u7ecf\u7406\u6770\u91cc\u00b7\u8fea\u65bd\u52d2\u5728\u8054\u90a6\u53cd\u5784\u65ad\u6cd5\u5ead\u4e0a\u4f5c\u8bc1\u79f0\uff0c\u867d\u7136\u4ed6\u4e0d\u786e\u5b9aRGSP\u662f\u5426\u5bfc\u81f4\u5e7f\u544a\u5546\u63d0\u9ad8\u5e7f\u544a\u62cd\u5356\u51fa\u4ef7\uff0c\u4f46\u4ed6\u53ef\u4ee5\u786e\u8ba4\u8fd9\u79cd\u505a\u6cd5\u589e\u52a0\u4e86\u8c37\u6b4c\u7684\u5e7f\u544a\u6536\u5165\u3002<\/span><\/p>\n<p><span>\u8fea\u65bd\u52d2\u7ee7\u7eed\u544a\u8bc9\u6cd5\u5ead\uff0c\u8c37\u6b4c\u201c\u9891\u7e41\u201d\u66f4\u6539\u5176\u7528\u4e8e\u9500\u552e\u641c\u7d22\u5e7f\u544a\u7684\u62cd\u5356\u65b9\u5f0f\uff0c\u5bfc\u81f4\u666e\u901a\u5e7f\u544a\u5ba2\u6237\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-quietly-increases-ad-prices-targets-432155\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u6210\u672c<\/span><\/a><span>\u548c\u5e95\u4ef7\u4e0a\u6da8 5%\u3002\u5bf9\u4e8e\u67d0\u4e9b\u67e5\u8be2\uff0c\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u751a\u81f3\u53ef\u80fd\u5c06\u4ef7\u683c\u63d0\u9ad8 10%\u3002\u7136\u800c\uff0c\u8c37\u6b4c\u5f80\u5f80\u201c\u4e0d\u544a\u8bc9\u5e7f\u544a\u5ba2\u6237\u4ef7\u683c\u53d8\u5316\u201d\u3002<\/span><\/p>\n<p><span>\u53f8\u6cd5\u90e8\u5206\u4eab\u4e86\u8fea\u65bd\u52d2\u5728 2018 \u5e74\u53d1\u9001\u7684\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u5f3a\u8c03\u4ed6\u7684\u56e2\u961f\u9762\u4e34\u7740\u5b9e\u73b0\u8c37\u6b4c\u9996\u5e2d\u8d22\u52a1\u5b98\u9732\u4e1d\u00b7\u6ce2\u62c9\u7279\u7ed9\u534e\u5c14\u8857\u7684\u6536\u5165\u76ee\u6807\u7684\u538b\u529b\u3002\u5728\u6587\u4ef6\u4e2d\uff0c\u4ed6\u58f0\u79f0\u4ed6\u7684\u56e2\u961f\u6b63\u5728\u201c\u7aed\u5c3d\u5168\u529b\u201d\u589e\u52a0\u6536\u5165\u3002\u4ed6\u5199\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5982\u679c\u6211\u4eec\u8fde\u7eed\u4e24\u4e2a\u5b63\u5ea6\u672a\u80fd\u8fbe\u5230\u914d\u989d\uff0c\u518d\u6b21\u8fbe\u4e0d\u5230\u534e\u5c14\u8857\u7684\u9884\u671f\uff0c\u800c\u8fd9\u5e76\u4e0d\u662f\u9732\u4e1d\u5411\u534e\u5c14\u8857\u53d1\u51fa\u7684\u4fe1\u53f7\uff0c\u6240\u4ee5\u6211\u4eec\u5c06\u5728\u5e02\u573a\u4e0a\u53d7\u5230\u4e25\u5389\u7684\u60e9\u7f5a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u6bd4\u666e\u901a\u4eba\u66f4\u5173\u5fc3\u6536\u5165\uff0c\u4f46\u6211\u60f3\u6211\u4eec\u90fd\u540c\u610f\uff0c\u5bf9\u4e8e\u6211\u4eec\u8bd5\u56fe\u751f\u6d3b\u5728\u9ad8\u6210\u672c\u5730\u533a\u7684\u56e2\u961f\u6765\u8bf4\uff0c\u518d\u6709 10 \u4e07\u7f8e\u5143\u7684\u80a1\u4ef7\u635f\u5931\u5bf9\u58eb\u6c14\u4e0d\u4f1a\u6709\u592a\u5927\u5f71\u54cd\uff0c\u66f4\u4e0d\u7528\u8bf4\u5bf9\u6211\u4eec\u9500\u552e\u56e2\u961f\u7684\u5de8\u5927\u5f71\u54cd\u4e86\u3002\u201d<\/span><\/li>\n<\/ul>\n<h2 id=\"h-is-rgsp-new\" class=\"wp-block-heading\"><span>RGSP \u662f\u65b0\u7684\u5417\uff1f<\/span><\/h2>\n<p><a href=\"https:\/\/www.theregister.com\/2010\/09\/16\/yahoo_does_squashing\/\" target=\"_blank\" rel=\"noopener\"><span>\u50cf RGSP \u8fd9\u6837\u7684\u505a\u6cd5\u5e76\u4e0d\u65b0\u9c9c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u96c5\u864e\u65e9\u5728 2010 \u5e74\u5c31\u63a5\u53d7\u4e86The Register \u7684<\/span><\/a><span>\u91c7\u8bbf\uff0c\u89e3\u91ca\u79f0\u81ea 2007 \u5e74\u4ee5\u6765\uff0c\u5b83\u4e00\u76f4\u5728\u4f7f\u7528\u201c\u538b\u5236\u201d\u548c\u7b2c\u4e8c\u4ef7\u683c\u62cd\u5356\u6765\u589e\u52a0\u6536\u5165\u3002\u96c5\u864e\u5f53\u65f6\u7684\u9996\u5e2d\u7ecf\u6d4e\u5b66\u5bb6 Preston McAfee\uff08\u73b0\u4e3a\u8c37\u6b4c\u6770\u51fa\u79d1\u5b66\u5bb6\uff09\u5f53\u65f6\u544a\u8bc9\u8be5\u51fa\u7248\u7269\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5982\u679c\u67d0\u4eba\u7684\u5e7f\u544a\u70b9\u51fb\u6982\u7387\u975e\u5e38\u9ad8\uff0c\u90a3\u4e48\u5c31\u5f88\u96be\u88ab\u51fb\u8d25\uff0c\u56e0\u6b64\u62cd\u5356\u7ade\u4e89\u5e76\u4e0d\u6fc0\u70c8\u3002\u4e3a\u4e86\u4e0d\u8ba9\u4ed6\u4eec\u6bcf\u6b21\u62cd\u5356\u90fd\u83b7\u80dc\uff0c\u6211\u4eec\u4f1a\u91c7\u53d6\u538b\u5236\u7b56\u7565\u3002\u8fd9\u8ba9\u62cd\u5356\u66f4\u5177\u7ade\u4e89\u529b\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u7ade\u6807\u8005\u901a\u8fc7\u63d0\u9ad8\u51fa\u4ef7\u6765\u5e94\u5bf9\u3002\u539f\u672c\u6ce8\u5b9a\u5931\u8d25\u7684\u4eba\u73b0\u5728\u53c8\u56de\u5230\u4e86\u7ade\u4e89\u4e2d\uff0c\u6240\u4ee5\u4ed6\u4eec\u51fa\u4ef7\u66f4\u9ad8\uff0c\u8bd5\u56fe\u53d6\u4ee3\u7b2c\u4e00\u540d\uff0c\u800c\u7b2c\u4e00\u540d\u6b63\u8bd5\u56fe\u51fb\u9000\u4ed6\u4eec\uff0c\u6240\u4ee5\u4ed6\u4eec\u4e5f\u51fa\u4ef7\u66f4\u9ad8\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u6324\u538b\u8ba9\u7ade\u4e89\u66f4\u52a0\u6fc0\u70c8\uff0c\u5373\u4f7f\u662f\u5728\u7ade\u4ef7\u4e0d\u591a\u7684\u5173\u952e\u8bcd\u4e0a\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u8fc8\u514b\u83f2\u5e76\u672a\u786e\u8ba4\u96c5\u864e\u5bf9\u6570\u636e\u8fdb\u884c\u4e86\u591a\u5c11\u538b\u7f29\uff0c\u4f46\u8868\u793a\u96c5\u864e\u5728\u4e0d\u65ad\u6539\u53d8\u548c\u201c\u91cd\u7f6e\u53c2\u6570\u201d\u3002<\/span><\/p>\n<h2 id=\"h-what-has-google-said-about-rgsp\" class=\"wp-block-heading\"><span>\u8c37\u6b4c\u5bf9 RGSP \u6709\u4f55\u8bc4\u4ef7\uff1f<\/span><\/h2>\n<p><span>\u6731\u8fbe\u5728\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u8868\u793a\uff0c\u8c37\u6b4c\u4f7f\u7528 RGSP \u6765\u9632\u6b62\u51fa\u73b0\u8d62\u5bb6\u901a\u5403\u7684\u504f\u89c1\u3002\u5f6d\u535a\u793e\u62a5\u9053\u79f0\uff0c\u5728\u8bc4\u8bba\u8fd9\u4e00\u505a\u6cd5\u65f6\uff0c\u4ed6\u544a\u8bc9\u6cd5\u5ead\uff1a\u201c\u6211\u4eec\u7ffb\u8f6c\u4e86 [\u62cd\u5356\u7684\u8d62\u5bb6\u4e0e\u4e9a\u519b]\uff0c\u5426\u5219\u4e9a\u9a6c\u900a\u603b\u662f\u540d\u5217\u524d\u8305<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-18\/google-tweaks-ad-auctions-to-hit-revenue-targets-executive-says\" target=\"_blank\" rel=\"noopener\"><span>\u3002<\/span><\/a><span>\u00a0\u201d<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8868\u793a\uff0c\u968f\u673a\u9009\u62e9\u83b7\u80dc\u8005\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u5e7f\u544a\u5546\u4e0d\u5fc5\u62c5\u5fc3\u4ed6\u4eec\u5728\u5e7f\u544a\u62cd\u5356\u4e2d\u51fa\u4ef7\u8fc7\u9ad8\uff0c\u8fd9\u53ef\u80fd\u5bfc\u81f4\u4ed6\u4eec\u4e0d\u65ad\u611f\u5230\u9700\u8981\u8c03\u6574\u51fa\u4ef7\u91d1\u989d\u3002<\/span><\/p>\n<p><span>\u5728 RGSP \u4e2d\uff0c\u5e7f\u544a\u5546\u652f\u4ed8\u7684\u4ef7\u683c\u7531\u6392\u540d\u7b2c\u4e8c\u7684\u51fa\u4ef7\u8005\u63d0\u51fa\u7684\u51fa\u4ef7\u91d1\u989d\u51b3\u5b9a\u3002Juda \u5c06\u6b64\u65b9\u6cd5\u63cf\u8ff0\u4e3a\u201c\u5e7f\u544a\u5546\u53cb\u597d\u578b\u201d\u3002<\/span><\/p>\n<h2 id=\"h-how-has-the-ppc-community-reacted\" class=\"wp-block-heading\"><span>PPC \u793e\u533a\u6709\u4f55\u53cd\u5e94\uff1f<\/span><\/h2>\n<p><span>RGSP \u7684\u6982\u5ff5\u4f3c\u4e4e\u5df2\u7ecf\u5728\u4ed8\u8d39\u641c\u7d22\u793e\u533a\u4e2d\u5f15\u8d77\u4e86\u5206\u6b67\uff0c\u8bb8\u591a\u4eba\u6279\u8bc4\u5b83\u7f3a\u4e4f\u900f\u660e\u5ea6\u3002<\/span><\/p>\n<p><span>PPC \u4e13\u5bb6<\/span><a href=\"https:\/\/www.linkedin.com\/in\/vincent-norris-869501b9\/\" target=\"_blank\" rel=\"noopener\"><span>Vincent Norris<\/span><\/a><span>\u5728 LinkedIn \u4e0a\u5199\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u7ed9\u5e7f\u544a\u5546\u900f\u660e\u5ea6\u5c31\u8fd9\u4e48\u591a\uff0c\u5bf9\u5427\uff1f\u8fd9\u5bf9\u5e7f\u544a\u5546\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u5e7f\u544a\u6392\u540d\u771f\u7684\u91cd\u8981\u5417\uff1f\u6211\u4e2a\u4eba\u5e0c\u671b\u8c37\u6b4c\u5bf9\u6b64\u53d7\u5230\u7684\u60e9\u7f5a\u4e0d\u4ec5\u4ec5\u662f\u7f5a\u6b3e\u548c\u2018\u8f7b\u5fae\u7684\u60e9\u7f5a\u2019\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>Smarter Ecommerce \u7535\u5b50\u5546\u52a1\u6d1e\u5bdf\u4e3b\u7ba1<a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=rgsp%20google&amp;sid=_jG&amp;update=urn%3Ali%3Afs_updateV2%3A(urn%3Ali%3Aactivity%3A7110257096134189056%2CBLENDED_SEARCH_FEED%2CEMPTY%2CDEFAULT%2Cfalse)\" target=\"_blank\" rel=\"noopener\">Mike Ryan\u8bc4\u8bba\u9053<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8fd9\u79cd\u884c\u4e3a\u5408\u4e4e\u9053\u5fb7\u5417\uff1f\u4e0d\u3002\u65e0\u8bba\u6700\u521d\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff0c\u8fd9\u90fd\u662f\u4e00\u79cd\u62cd\u5356\u64cd\u7eb5\uff0c\u4f3c\u4e4e\u4f1a\u635f\u5bb3\u8c37\u6b4c\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u901a\u8fc7\u589e\u52a0\u5176\u4ed6\u6240\u6709\u4eba\u7684\u6210\u672c\u6765\u4ea7\u751f\u4e0d\u5f53\u6536\u5165\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6570\u5b57\u8425\u9500\u4e13\u5bb6<a href=\"https:\/\/www.linkedin.com\/in\/tylerandrewjordan\/\" target=\"_blank\" rel=\"noopener\">Tyler Jordan\u8865\u5145\u9053\uff1a<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6240\u6709\u6570\u5b57\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u610f\u8bc6\u5230\uff0c\u8c37\u6b4c\u7684\u7ade\u62cd\u5df2\u7ecf\u4e0d\u518d\u662f\u4e00\u573a\u62cd\u5356\u3002\u771f\u6b63\u7684\u62cd\u5356\u7ed3\u679c\u662f\u7531\u4f9b\u6c42\u5173\u7cfb\u51b3\u5b9a\u7684\uff0c\u4f46\u6211\u4eec\u521a\u521a\u4ece\u77e5\u60c5\u4eba\u58eb\u90a3\u91cc\u4e86\u89e3\u5230\uff0c\u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u5728\u8d77\u4f5c\u7528\u3002<\/span><\/li>\n<li><span>\u201c\u6211\u786e\u4fe1\u8c37\u6b4c\u6b63\u5728\u52aa\u529b\u63d0\u9ad8\u5176\u5e7f\u544a\u4ea7\u54c1\u7684\u6709\u6548\u6027\u2014\u2014\u81f3\u5c11\u5bf9\u4e8e\u96f6\u552e\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u56e0\u4e3a\u8fd9\u80af\u5b9a\u662f Dischler \u5f15\u8a00\u7684\u91cd\u70b9\u3002\u6211\u786e\u4fe1\u7684\u662f\uff0c\u7ee7\u7eed\u4ee5\u727a\u7272\u5ba2\u6237\u5229\u76ca\u4e3a\u4ee3\u4ef7\u73a9\u5f04\u81ea\u5df1\u7684\u7cfb\u7edf\u5e76\u4e0d\u662f\u6210\u529f\u7684\u957f\u671f\u6218\u7565\u3002\u5982\u679c\u8c37\u6b4c\u613f\u610f\u91c7\u53d6\u66f4\u8bda\u5b9e\u7684\u524d\u8fdb\u65b9\u5f0f\uff0c\u6211\u6709\u5f88\u591a\u60f3\u6cd5\u53ef\u4ee5\u8ba9 #b2b \u5e7f\u544a\u5546\u53d8\u5f97\u66f4\u597d\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>Google Ads \u4e13\u5bb6<\/span><a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=rgsp%20google&amp;sid=EFk&amp;update=urn%3Ali%3Afs_updateV2%3A(urn%3Ali%3Aactivity%3A7111003134537211904%2CBLENDED_SEARCH_FEED%2CEMPTY%2CDEFAULT%2Cfalse)\" target=\"_blank\" rel=\"noopener\"><span>Kirk Williams<\/span><\/a><span>\u53d1\u6587\u79f0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cGoogle\uff0c\u6211\u4eec\u771f\u5fc3\u559c\u6b22\u60a8\u9996\u6b21\u63a8\u51fa\u7684\u4ea7\u54c1\u3002\u591a\u5e74\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u544a\u8bc9\u5ba2\u6237\u4e3a\u4ec0\u4e48\u641c\u7d22\u662f\u6709\u53f2\u4ee5\u6765\u6700\u597d\u7684\u8425\u9500\u6e20\u9053\u4e4b\u4e00\uff08\u641c\u7d22\u8bcd\u4e2d\u5305\u542b\u7740\u591a\u4e48\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u8425\u9500\u610f\u56fe\uff01\uff01\uff09\u3002\u505c\u6b62\u91d1\u94b1\u81f3\u4e0a\uff0c\u5f00\u59cb\u91cd\u5efa\u4fe1\u4efb\u3002\u4e3a\u4e86\u884c\u4e1a\u5229\u76ca\u3002\u62dc\u6258\uff01 <img src=\"http:\/\/www.gmail360.com\/wp-content\/themes\/Git-alpha\/assets\/img\/smilies\/icon_sad.gif\" alt=\":(\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> #ppc #googleads #adwords #ecommerce #RGSP\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u7136\u800c\uff0c\u5176\u4ed6\u4eba\u5219\u8ba4\u4e3a\u201c\u65e0\u5e8f\u201d\u7684\u6392\u540d\u53d8\u5316\u6709\u52a9\u4e8e\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u6b63\u5982 Vallaeys \u6240\u6307\u51fa\u7684\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5c3d\u7ba1\u65e0\u5e8f\u4fc3\u9500\u6539\u53d8\u4e86\u5178\u578b\u7684\u62cd\u5356\u52a8\u6001\uff0c\u4f46\u8c37\u6b4c\u8ba4\u4e3a\u5b83\u6700\u7ec8\u4f1a\u6539\u5584\u641c\u7d22\u4f53\u9a8c\uff0c\u6211\u503e\u5411\u4e8e\u540c\u610f\u8fd9\u4e00\u70b9\u3002\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u5b83\u5f3a\u8c03\u4e86\u65e2\u8981\u6ce8\u91cd\u6218\u7565\u6027\u7ade\u4ef7\uff0c\u53c8\u8981\u9488\u5bf9\u76f8\u5173\u6027\u548c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/minimum-quality-score-can-save-money-adwords-226757\"><span>\u8d28\u91cf\u5f97\u5206<\/span><\/a><span>\u8fdb\u884c\u4f18\u5316\u7684\u5fc5\u8981\u6027\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5185\u5bb9\u8425\u9500\u4eba\u5458<\/span><a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=rgsp%20google&amp;sid=h(0&amp;update=urn%3Ali%3Afs_updateV2%3A(urn%3Ali%3Aactivity%3A7110541368254496768%2CBLENDED_SEARCH_FEED%2CEMPTY%2CDEFAULT%2Cfalse)\" target=\"_blank\" rel=\"noopener\"><span>Goutham Veerabathini<\/span><\/a><span>\u4e5f\u5206\u4eab\u4e86\u8fd9\u4e00\u89c2\u70b9\uff0c\u5e76\u5728 LinkedIn \u4e0a\u8bc4\u8bba\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5f15\u5165\u968f\u673a\u6027\u53ef\u80fd\u6709\u52a9\u4e8e\u521b\u9020\u4e00\u4e2a\u66f4\u52a0\u52a8\u6001\u548c\u4e0d\u53ef\u9884\u6d4b\u7684\u62cd\u5356\u73af\u5883\uff0c\u4ee5\u9632\u6b62\u6218\u7565\u6027\u4e25\u683c\u7684\u786e\u5b9a\u6027\u51fa\u4ef7\u6392\u540d\uff0c\u8fd9\u79cd\u6392\u540d\u603b\u662f\u5c06\u6700\u9ad8\u4f4d\u7f6e\u7ed9\u4e88\u638c\u63e1\u6240\u6709\u5176\u4ed6\u56e0\u7d20\u540e\u51fa\u4ef7\u6700\u9ad8\u7684\u4e00\u540d\u73a9\u5bb6\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4f55\u5173\u6ce8\u3002<\/span><\/strong><span>\u516c\u5e73\u7684\u5e7f\u544a\u7ade\u4ef7\u5bf9\u4e8e\u5e7f\u544a\u5546\u6709\u6548\u5b9e\u73b0\u5176\u8425\u9500\u76ee\u6807\u3001\u7ef4\u6301\u5bf9\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u7684\u4fe1\u4efb\u4ee5\u53ca\u4e0e\u5e7f\u544a\u5e73\u53f0\u548c\u53d1\u5e03\u5546\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u81f3\u5173\u91cd\u8981\u3002\u5b83\u6709\u52a9\u4e8e\u5f62\u6210\u4e00\u4e2a\u5065\u5eb7\u4e14\u5177\u6709\u7ade\u4e89\u529b\u7684\u5e02\u573a\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u4f18\u5316\u5176\u7b56\u7565\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u9605\u8bfb\u6211\u4eec\u7684 Google<\/span><a href=\"https:\/\/searchengineland.com\/google-search-antirust-trial-hearing-updates-431977\" target=\"_blank\" rel=\"noopener\"><span>\u53cd\u5784\u65ad\u5ba1\u5224\u66f4\u65b0\uff0c<\/span><\/a><span>\u4e86\u89e3\u6240\u6709\u6700\u65b0\u8fdb\u5c55\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u968f\u673a\u5e7f\u4e49\u7b2c\u4e8c\u4ef7\u683c (RGSP) \u62cd\u5356\u7684\u6982\u5ff5\u5728\u8c37\u6b4c\u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u6210\u4e3a\u7126\u70b9\u540e\uff0c\u5728 PPC \u793e\u533a\u4e2d\u5f15\u8d77\u4e86\u9707\u52a8\u3002 \u867d\u7136\u4e00 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4760","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4760"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4760\/revisions"}],"predecessor-version":[{"id":5019,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4760\/revisions\/5019"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4760"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}