{"id":4764,"date":"2025-03-04T12:00:24","date_gmt":"2025-03-04T04:00:24","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4764"},"modified":"2025-03-04T12:00:43","modified_gmt":"2025-03-04T04:00:43","slug":"2023-%e5%b9%b4-search-engine-land-%e5%a4%a7%e5%a5%96%ef%bc%9a%e5%ae%8c%e6%95%b4%e5%85%a5%e5%9b%b4%e5%90%8d%e5%8d%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4764","title":{"rendered":"2023 \u5e74 Search Engine Land \u5927\u5956\uff1a\u5b8c\u6574\u5165\u56f4\u540d\u5355"},"content":{"rendered":"<p><span>NP Digital \u518d\u6b21\u5728\u7b2c\u4e5d\u5c4a\u5e74\u5ea6 Search Engine Land Awards \u4e2d\u9886\u5148\u3002\u8fd9\u5bb6\u7f8e\u56fd\u673a\u6784<\/span><a href=\"https:\/\/searchengineland.com\/search-engine-land-awards-2022-nominations-list-388677\"><span>\u53bb\u5e74\u5165\u56f4\u4e86\u4e03\u4e2a\u7c7b\u522b\u7684\u51b3\u8d5b\uff0c\u5e76<\/span><\/a><a href=\"https:\/\/searchengineland.com\/2022-search-engine-land-award-winners-388730\"><span>\u5728 2022 \u5e74\u83b7\u5f97\u4e86\u4e09\u4e2a\u5956\u9879<\/span><\/a><span>\uff0c\u4eca\u5e74\u53c8\u5728\u56db\u4e2a\u7c7b\u522b\u4e2d\u5165\u56f4\u3002<\/span><\/p>\n<p><span>\u53e6\u5916\u4e24\u5bb6\u4e09\u6b21\u83b7\u5f97\u5165\u56f4\u8d44\u683c\u7684\u673a\u6784\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5e03\u6d1b\u514b\u4e0e\u8c2d<\/span><\/li>\n<li><span>\u661f\u8fb0\u5347\u8d77<\/span><\/li>\n<\/ul>\n<p><span>\u4e0e\u6b64\u540c\u65f6\uff0c\u5eb7\u5361\u65af\u7279\u7684\u5185\u90e8 PPC \u56e2\u961f\u4e24\u6b21\u5165\u56f4 2023 \u5e74 Search Engine Land Awards \u51b3\u8d5b\uff0c\u4ee5\u4e0b 12 \u5bb6\u4ee3\u7406\u5546\u4e5f\u5165\u56f4\u51b3\u8d5b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b89\u601d\u5a01\u6570\u7801<\/span><\/li>\n<li><span>\u5927\u8000\u6591<\/span><\/li>\n<li><span>\u6570\u6a21\u8f6c\u6362\u5668<\/span><\/li>\n<li><span>\u5076\u6570<\/span><\/li>\n<li><span>\u66f4\u9ad8\u7684\u80fd\u89c1\u5ea6<\/span><\/li>\n<li><span>\u4e54\u4e39\u6570\u5b57\u8425\u9500<\/span><\/li>\n<li><span>\u672c\u5730\u5316<\/span><\/li>\n<li><span>\u706b\u7bad\u673a\u6784<\/span><\/li>\n<li><span>\u65af\u8fc8\u79d1<\/span><\/li>\n<li><span>\u6c64\u59c6\u5e03\u62c9\u65af<\/span><\/li>\n<li><span>\u80dc\u5229<\/span><\/li>\n<li><span>\u63a8\u5e7f<\/span><\/li>\n<\/ul>\n<p><span>\u51e0\u4e4e\u5728\u6211\u4eec\u6240\u6709\u7684\u7c7b\u522b\u4e2d\uff0c\u7ade\u4e89\u90fd\u53d8\u5f97\u5341\u5206\u6fc0\u70c8\u3002<\/span><\/p>\n<p><span>2023 \u5e74 Search Engine Land Awards \u7684\u6240\u6709\u83b7\u5956\u8005\u5c06\u4e8e 10 \u6708 23 \u65e5\u661f\u671f\u4e00\u516c\u5e03\uff0c\u5176\u4e2d\u5305\u62ec\u6211\u4eec\u5168\u65b0\u7c7b\u522b\u201c<\/span><strong><span>\u641c\u7d22\u8425\u9500\u4e2d\u6700\u4f73\u4f7f\u7528 AI \u6280\u672f\u201d<\/span><\/strong><span>\u7684\u9996\u4f4d\u83b7\u5956\u8005\u3002<\/span><\/p>\n<h2 id=\"h-meet-search-engine-land-2023-award-winners-at-smx-next\" class=\"wp-block-heading\"><span>\u5728 SMX Next \u4e0a\u4e0e Search Engine Land 2023 \u5e74\u5ea6\u83b7\u5956\u8005\u89c1\u9762<\/span><\/h2>\n<p><span>\u6211\u4eec\u5c06\u9080\u8bf7\u4eca\u5e74\u7684\u90e8\u5206\u83b7\u5956\u8005\u53c2\u52a0 SMX Next \u7684\u7b2c\u4e00\u5929\u6d3b\u52a8\uff0811 \u6708 14 \u65e5\uff09\u3002\u6211\u4eec\u5c06\u4e3e\u529e\u4e24\u573a Ask Me Anything \u98ce\u683c\u7684\u201c\u8be2\u95ee Search Engine Land \u5927\u5956\u83b7\u5956\u8005\u201d\u5ea7\u8c08\u4f1a &#8211; \u4e00\u573a\u7531\u6211\u4e3b\u6301\u7684 SEO \u65b9\u9762\u5ea7\u8c08\u4f1a\uff0c\u53e6\u4e00\u573a\u7531\u7f16\u8f91 Nicola Agius \u4e3b\u6301\u7684 PPC \u65b9\u9762\u5ea7\u8c08\u4f1a\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\uff0c\u8bf7\u52a1\u5fc5\u00a0<\/span><a href=\"https:\/\/events.searchengineland.com\/smx-next-2023\" target=\"_blank\" rel=\"noopener\"><span>\u514d\u8d39\u6ce8\u518c SMX Next<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>\u5165\u56f4\u8005\u5b8c\u6574\u540d\u5355<\/span><\/h2>\n<h3 id=\"h-best-use-of-ai-technology-in-search-marketing\" class=\"wp-block-heading\"><span>\u4eba\u5de5\u667a\u80fd\u6280\u672f\u5728\u641c\u7d22\u8425\u9500\u4e2d\u7684\u6700\u4f73\u8fd0\u7528<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Brainlabs<\/span><\/strong><span>\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u8ba9 Mars Petcare \u7684\u5185\u5bb9\u4ea7\u51fa\u589e\u52a0\u56db\u500d\uff0c\u5e76\u5c06\u81ea\u7136\u8bed\u97f3\u4efd\u989d\u589e\u52a0\u4e09\u500d<\/span><\/li>\n<li><strong><span>\u95ed\u73af<\/span><\/strong><span>\u2014\u2014\u8c37\u6b4c\u7684\u4eba\u5de5\u667a\u80fd\u7ade\u4ef7\u5982\u4f55\u63a8\u52a8 Calendly \u7684\u56fd\u9645\u589e\u957f<\/span><\/li>\n<li><strong><span>\u76f4\u63a5\u4ee3\u7406<\/span><\/strong><span>\u5982\u4f55\u5229\u7528\u4e13\u6709\u6280\u672f\u589e\u5f3a Google Ads tCPA \u51fa\u4ef7\u7b97\u6cd5\u5e76\u5c06 CPA \u964d\u4f4e\u9ad8\u8fbe 26%<\/span><\/li>\n<li><strong><span>INFUSEmedia<\/span><\/strong><span>\u9700\u6c42\u52a0\u901f\u5668\uff1a\u9996\u4e2a\u4e0a\u5e02\u4e14\u552f\u4e00\u7684\u5b9e\u65f6\u9700\u6c42\u667a\u80fd\u5e73\u53f0<\/span><\/li>\n<li><span>\u5b8c\u7f8e\u52a9\u653b\uff1a\u8fc8\u963f\u5bc6\u70ed\u706b\u961f\u5982\u4f55\u501f\u52a9<\/span><strong><span>smec<\/span><\/strong><span>\u57fa\u4e8e AI \u7684 Performance Max \u89e3\u51b3\u65b9\u6848\u5b9e\u73b0 70% \u4ee5\u4e0a\u7684\u6536\u5165\u589e\u957f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-ppc-initiative-small-business\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 PPC \u8ba1\u5212 \u2013 \u5c0f\u578b\u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>LL Medico X\u00a0<\/span><strong><span>Big Flare<\/span><\/strong><span>\u00a0\u2013 \u7a81\u7834 Performance Max \u7684\u6781\u9650<\/span><\/li>\n<li><strong><span>EvenDigit<\/span><\/strong><span>\u00a0\u2013 Indyvogue \u5bf9 Google \u5e7f\u544a\u7684\u7cbe\u901a\uff1a\u5370\u5ea6\u7eb1\u4e3d\u7684\u975e\u51e1\u6210\u529f\u6545\u4e8b\uff0c\u62e5\u6709\u65e0\u4e0e\u4f26\u6bd4\u7684\u5e02\u573a\u6210\u5c31<\/span><\/li>\n<li><span>\u4ece\u77e5\u540d\u5ea6\u5230\u9500\u91cf\u98d9\u5347\uff1a<\/span><strong><span>Filament<\/span><\/strong><span>\u00a0Marketing \u7684\u7b56\u7565\u4e3a Udder Tech \u5e26\u6765\u4e86 23.08% \u7684 ROAS \u63d0\u5347<\/span><\/li>\n<li><strong><span>Red Online Marketing<\/span><\/strong><span>\u00a0\u2013 \u75ab\u60c5\u8fc7\u540e\u5229\u7528 PPC \u6269\u5927\u89c4\u6a21\uff1a\u901a\u8fc7\u57fa\u4e8e\u7ee9\u6548\u7684\u9884\u7b97\u548c\u7ade\u4ef7\u5b9e\u73b0 61% \u7684\u6536\u5165\u589e\u957f<\/span><\/li>\n<li><span>\u65e0\u9700\u731c\u6d4b\u5373\u53ef\u8fdb\u884c\u6d4b\u8bd5 \u2013\u00a0<\/span><strong><span>Transact<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u8d2d\u7269\u4e3a Nordbutiker \u5e26\u6765 68% \u7684\u6536\u5165\u589e\u957f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-ppc-initiative-enterprise\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 PPC \u8ba1\u5212 \u2013 \u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u642c\u5bb6\uff1a<\/span><strong><span>97th Floor<\/span><\/strong><span>\u5982\u4f55\u5e2e\u52a9JK Moving \u589e\u52a0 108% \u7684\u6f5c\u5728\u5ba2\u6237<\/span><\/li>\n<li><strong><span>ADM<\/span><\/strong><span>\u7684\u591a\u7ba1\u9f50\u4e0b\u65b9\u6cd5\u5982\u4f55\u5e2e\u52a9 TSG \u7684 Google \u5e7f\u544a\u76c8\u5229\u80fd\u529b\u540c\u6bd4\u589e\u957f 58%<\/span><\/li>\n<li><span>CSAA \u4fdd\u9669\u96c6\u56e2\u548c<\/span><strong><span>\u5fb7\u52e4\u6570\u5b57<\/span><\/strong><span>\uff1a\u5229\u7528\u4ed8\u8d39\u641c\u7d22\u4ee5\u66f4\u5177\u6210\u672c\u6548\u76ca\u7684\u901f\u5ea6\u63a8\u52a8\u4fdd\u5355\u540c\u6bd4\u589e\u957f\u4e09\u4f4d\u6570<\/span><\/li>\n<li><strong><span>\u9996\u9875<\/span><\/strong><span>\u5982\u4f55\u52a9\u529b Under Armour \u5728\u4e9a\u6d32\u8fd0\u52a8\u670d\u88c5\u5e02\u573a\u5b9e\u73b0 33% \u7684 PPC \u8f6c\u5316\u7387\u98d9\u5347<\/span><\/li>\n<li><strong><span>Mad Fish Digital<\/span><\/strong><span>\u5229\u7528 Google \u641c\u7d22\u5e7f\u544a\u4e3a Park City Lodging \u589e\u52a0 71.44% \u7684\u6536\u5165<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-commerce-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73\u5546\u4e1a\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u96c6\u4f53\u63aa\u65bd<\/span><\/strong><span>\u2014\u2014\u53d8\u9769\u6027\u4ed8\u8d39\u641c\u7d22\u52aa\u529b\u53d6\u5f97\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6210\u679c<\/span><\/li>\n<li><strong><span>Roots Network<\/span><\/strong><span>\u901a\u8fc7\u591a\u5e02\u573a\u6218\u7565\u5c06 CAC \u964d\u4f4e\u4e86 49%\uff0c\u540c\u65f6\u5e26\u6765\u4e86\u76f8\u540c\u6570\u91cf\u7684\u65b0\u5ba2\u6237<\/span><\/li>\n<li><strong><span>Salestube<\/span><\/strong><span>\u00a0\u2013 \u5b9e\u65bd\u548c\u4f18\u5316 Performance Max \u5e7f\u544a\u7cfb\u5217 \u2013 \u6211\u4eec\u5982\u4f55\u5c06\u8f6c\u5316\u4ef7\u503c\u63d0\u9ad8 65%<\/span><\/li>\n<li><span>\u5b8c\u7f8e\u52a9\u529b\uff1a\u8fc8\u963f\u5bc6\u70ed\u706b\u961f\u548c<\/span><strong><span>smec<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u667a\u80fd Google \u5e7f\u544a\u7b56\u7565\u5b9e\u73b0 +63% \u7684\u6536\u5165\u589e\u957f<\/span><\/li>\n<li><strong><span>Thrive<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u6218\u7565\u91cd\u7ec4\u3001\u521b\u610f\u6d4b\u8bd5\u548c\u4f18\u5316\u5a92\u4f53\u7ec4\u5408\u5e2e\u52a9 Branch Basics \u5b9e\u73b0\u540c\u6bd4 ROAS \u589e\u957f 102%\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-local-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73\u672c\u5730\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Bold Orange<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u5206\u5c42\u672c\u5730\u641c\u7d22\u7b56\u7565\u4e3a 350 \u5bb6 Red Wing Shoes \u5546\u5e97\u63d0\u9ad8 19% \u7684\u5546\u5e97\u8bbf\u95ee\u6548\u7387<\/span><\/li>\n<li><strong><span>DAC<\/span><\/strong><span>\u548c\u65b0\u9c9c\u5e02\u573a\u2014\u2014\u8ba9\u987e\u5ba2\u91cd\u8fd4\u5546\u5e97\u7684\u6297\u901a\u80c0\u79d8\u8bc0<\/span><\/li>\n<li><span>Power Play\uff1a<\/span><strong><span>EvenDigit<\/span><\/strong><span>\u00a0Agency \u901a\u8fc7 Google Ads \u4e3a\u8bed\u8a00\u5b66\u9662\u5e26\u6765\u98a0\u8986\u6027\u6210\u679c\uff0c\u6f5c\u5728\u5ba2\u6237\u589e\u957f 193%\uff0cCPA \u964d\u4f4e 64%<\/span><\/li>\n<li><strong><span>Ignite Visibility<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u6574\u5408\u591a\u4e2a\u672c\u5730\u5e7f\u544a\u6d3b\u52a8\u6253\u9020\u65e0\u7f1d\u5ba2\u6237\u65c5\u7a0b\uff0c\u5b9e\u73b0\u5b63\u5ea6\u6536\u5165\u589e\u957f 40%<\/span><\/li>\n<li><strong><span>\u5a01\u5229\u5927\u5b66\u670d\u52a1<\/span><\/strong><span>\u2013 \u9488\u5bf9\u670d\u52a1\u4e0d\u8db3\u4eba\u7fa4\u7684\u641c\u7d22\u6d3b\u52a8\u53ef\u63d0\u9ad8\u963f\u62c9\u5df4\u9a6c\u793e\u533a\u5b66\u9662\u7cfb\u7edf\u7684\u5165\u5b66\u4eba\u6570<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-b2b-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73 B2B \u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Comcast<\/span><\/strong><span>\u00a0Business \u5229\u7528 AI \u7ade\u4ef7\u5c06 ROAS \u63d0\u9ad8\u4e86 112%\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 81%<\/span><\/li>\n<li><strong><span>One Search Pro<\/span><\/strong><span>\u00a0\u2013 \u4ece\u75ab\u60c5\u5230\u590d\u82cf\uff0cAsk Venue \u901a\u8fc7 Google \u641c\u7d22\u5e7f\u544a\u5b9e\u73b0 115% \u7684\u589e\u957f<\/span><\/li>\n<li><strong><span>Stella Rising<\/span><\/strong><span>\u548c Optimizely \u2013 \u63a8\u52a8\u5168\u7403 DXP<\/span><\/li>\n<li><strong><span>Tinuiti<\/span><\/strong><span>\u5982\u4f55\u5229\u7528\u6570\u636e\u4fe1\u53f7\u5c06 AppFolio \u7684\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u63d0\u9ad8 81%<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-integration-of-search-into-omnichannel-marketing\" class=\"wp-block-heading\"><span>\u5c06\u641c\u7d22\u4e0e\u5168\u6e20\u9053\u8425\u9500\u8fdb\u884c\u6700\u4f73\u6574\u5408<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Adept<\/span><\/strong><span>\u00a0\u2013 \u5f3a\u5927\u7684 SEO+PR \u7b56\u7565\u5982\u4f55\u5728\u6570\u6708\u5185\u5c06 Condado Tacos \u7684\u81ea\u7136\u641c\u7d22\u91cf\u63d0\u5347\u4e24\u4f4d\u6570<\/span><\/li>\n<li><strong><span>iProspect Canada<\/span><\/strong><span>\u00a0\u2013 \u6211\u4eec\u5982\u4f55\u5229\u7528 Performance Max \u6765\u589e\u52a0\u5047\u65e5\u5ba2\u6d41\u91cf<\/span><\/li>\n<li><strong><span>Rocket Agency<\/span><\/strong><span>\u00a0X LIV \u2013 \u5229\u7528\u6570\u636e\u9a71\u52a8\u8425\u9500\u4fc3\u6210\u79df\u8d41<\/span><\/li>\n<li><strong><span>Tombras<\/span><\/strong><span>\u548c Orangetheory Fitness \u2013 \u9769\u547d\u6027\u8986\u76d6\uff1a\u901a\u8fc7\u521b\u65b0\u878d\u8d44\u5b9e\u73b0\u5168\u6e20\u9053\u6210\u529f<\/span><\/li>\n<li><strong><span>\u6570\u5b57\u5316\u5de5\u4f5c\u574a<\/span><\/strong><span>\u6fc0\u53d1\u4e86 100 \u4e07\u6b21\u70b9\u51fb\uff0c\u4e3a\u5f17\u5409\u5c3c\u4e9a\u65c5\u6e38\u4e1a\u732e\u51fa\u7231\u5fc3<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-seo-initiative-small-business\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 SEO \u8ba1\u5212 \u2013 \u5c0f\u578b\u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>C-4 Analytics<\/span><\/strong><span>\u00a0\u2013 \u51ef\u8fea\u62c9\u514b\u7ecf\u9500\u5546\u901a\u8fc7 SEO \u8d62\u5f97 Escalade IQ \u9500\u552e\u7ebf\u7d22\u548c\u9884\u8ba2<\/span><\/li>\n<li><strong><span>Mickey Llew<\/span><\/strong><span>\u4e0e Uniquely Creative \u2013 \u5c0f\u9884\u7b97\u4e0b\u7684\u7cbe\u6e5b\u6280\u827a\u7559\u4e0b\u5927\u5370\u8bb0<\/span><\/li>\n<li><span>\u638c\u63e1 SaaS SEO \u6e38\u620f\uff1a<\/span><strong><span>Mikul\u00e1\u0161\u00a0<\/span><\/strong><strong><span>Prokop<\/span><\/strong><span>\u548c Kickresume \u5b9e\u73b0 149% \u6709\u673a\u6536\u5165\u589e\u957f\u7684\u5386\u7a0b<\/span><\/li>\n<li><span>\u4e3b\u5bfc Delta 8 \u548c\u5927\u9ebb\u7d20\u9886\u57df\uff1a<\/span><strong><span>NP Digital<\/span><\/strong><span>\u5982\u4f55\u63d0\u9ad8 Delta 8 \u7ecf\u9500\u5546\u7684\u77e5\u540d\u5ea6\u3001\u6d41\u91cf\u548c\u9500\u91cf<\/span><\/li>\n<li><strong><span>Stella Rising<\/span><\/strong><span>\u548c MaryRuth Organics\uff1a\u6700\u5927\u7a0b\u5ea6\u63d0\u5347\u5065\u5eb7\u52a8\u529b<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-seo-initiative-enterprise\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 SEO \u8ba1\u5212 \u2013 \u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>CB\/I<\/span><\/strong><span>\u5e2e\u52a9\u7b2c\u4e00\u516c\u6c11\u94f6\u884c\u5728 SEO \u65b9\u9762\u53d6\u5f97\u5353\u8d8a\u6210\u5c31<\/span><\/li>\n<li><strong><span>Greenpark \u548c\u8054\u5408\u5229\u534e<\/span><\/strong><span>\u2013 All Things Hair\uff1a\u5927\u89c4\u6a21\u521b\u5efa\u9ad8\u6027\u80fd\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9<\/span><\/li>\n<li><span>\u6210\u4e3a\u6570\u5b57 3D \u89e3\u51b3\u65b9\u6848\u9886\u57df\u7684\u9886\u5bfc\u8005\u3002NP\u00a0<\/span><strong><span>Digital<\/span><\/strong><span>\u5982\u4f55\u5c06 Adob\u200b\u200be Substance 3D \u975e\u54c1\u724c\u6d41\u91cf\u63d0\u9ad8 494%\u3002<\/span><\/li>\n<li><strong><span>Razorfish<\/span><\/strong><span>\u5982\u4f55\u5c06 Church &amp; Dwight \u7684\u81ea\u7136\u641c\u7d22\u5e02\u573a\u4efd\u989d\u63d0\u9ad8 129%<\/span><\/li>\n<li><span>Nationwide \u548c<\/span><strong><span>Reprise<\/span><\/strong><span>\u7684 SEO \u7b56\u7565\u5982\u4f55\u5c06\u6c7d\u8f66\u4fdd\u9669\u54c1\u724c\u77e5\u540d\u5ea6\u63a8\u5411\u5feb\u8f66\u9053\u5e76\u5b9e\u73b0 1,283% \u7684\u6295\u8d44\u56de\u62a5\u7387<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-commerce-search-marketing-initiative-seo\" class=\"wp-block-heading\"><span>\u6700\u4f73\u5546\u4e1a\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Gen3 Marketing<\/span><\/strong><span>\u5982\u4f55\u4e3a Social Citizen \u5b9e\u73b0 +357% \u7684\u6709\u673a\u767b\u9646\u9875\u9762\u589e\u957f\u201d<\/span><\/li>\n<li><span>LOCALiQ \u5982\u4f55\u901a\u8fc7 SEO \u5e2e\u52a9 Ultimate Gaming Paradise \u5b9e\u73b0 600% \u7684\u540c\u6bd4\u6536\u5165\u589e\u957f<\/span><\/li>\n<li><strong><span>Milestone Inc.<\/span><\/strong><span>\u52a9\u529b\u96f7\u8bfa\u7f8e\u6d32\u516c\u53f8\u7f51\u7ad9\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u589e\u52a0 64%<\/span><\/li>\n<li><strong><span>Victorious<\/span><\/strong><span>\u00a0\u2013 \u5185\u5bb9\u6539\u9020\u4e3a Tarte Cosmetics \u5e26\u6765 2,983% \u7684\u6295\u8d44\u56de\u62a5\u7387<\/span><\/li>\n<li><strong><span>Victorious<\/span><\/strong><span>\u00a0\u2013 \u6301\u7eed\u8d60\u9001\u7684\u793c\u7269\uff1aSEO \u5185\u5bb9\u5982\u4f55\u5e2e\u52a9 Unboxme \u5b9e\u73b0 234.43% \u7684\u6709\u673a\u641c\u7d22\u6d41\u91cf\u589e\u957f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-local-search-marketing-initiative-seo\" class=\"wp-block-heading\"><span>\u6700\u4f73\u672c\u5730\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Amsive Digital<\/span><\/strong><span>\u00a0\u2013 \u8f6c\u53d8\u4fe1\u4efb\uff1a\u7f8e\u56fd\u50a8\u84c4\u94f6\u884c\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4ece\u6000\u7591\u5230\u6210\u529f\u7684\u5386\u7a0b<\/span><\/li>\n<li><strong><span>HigherVisibility<\/span><\/strong><span>\u548c HOTWORX \u2013 \u52a9\u529b\u6709\u673a\u589e\u957f<\/span><\/li>\n<li><strong><span>Infidigit<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u672c\u5730\u641c\u7d22\u5c06 Orange Health Labs \u7684\u6d4b\u8bd5\u9884\u8ba2\u91cf\u63d0\u9ad8 266%\uff0c\u4ece\u800c\u5b9e\u73b0 7 \u500d\u7684\u5065\u5eb7\u6295\u8d44\u56de\u62a5\u7387<\/span><\/li>\n<li><span>Mullis &amp; Peake \u548c<\/span><strong><span>Itineris<\/span><\/strong><span>\uff1a\u5b9e\u73b0\u7206\u70b8\u5f0f\u589e\u957f\u7684\u672c\u5730\u5316 SEO \u6218\u7565\u65b9\u6cd5\uff1a\u6295\u8d44\u56de\u62a5\u7387\u8fbe 1,335%<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-b2b-search-marketing-initiative-seo\" class=\"wp-block-heading\"><span>\u6700\u4f73 B2B \u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Critical Mass<\/span><\/strong><span>\u00a0\u2013 \u65e5\u4ea7\u5546\u52a1\u4e0e\u8f66\u961f\uff1a\u5e2e\u52a9\u5c0f\u4f01\u4e1a\u4e3b\u627e\u5230\u9002\u5408\u81ea\u5df1\u5de5\u4f5c\u7684\u8f66\u8f86<\/span><\/li>\n<li><strong><span>\u7ea6\u65e6\u6570\u5b57\u8425\u9500\uff1a<\/span><\/strong><span>\u4ee5\u5ba2\u6237\u4e3a\u5148\u7684\u5185\u5bb9\u5982\u4f55\u5e2e\u52a9 Ocrolus \u5728\u62e5\u6324\u7684\u9886\u57df\u62a2\u5360\u5e02\u573a\u4efd\u989d<\/span><\/li>\n<li><strong><span>LOCALiQ<\/span><\/strong><span>\u5982\u4f55\u5229\u7528 SEO \u5c06\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u8f6c\u5316\u7387\u63d0\u9ad8 185%<\/span><\/li>\n<li><strong><span>Menerva Digital<\/span><\/strong><span>\u901a\u8fc7 SEO \u5e2e\u52a9 Proofpoint \u7684 B2B \u9500\u552e\u6e20\u9053\u589e\u52a0\u4e86 4070 \u4e07\u7f8e\u5143<\/span><\/li>\n<li><span>\u6210\u529f\u7684\u8fc1\u79fb\u7b56\u7565\u3002NP\u00a0<\/span><strong><span>Digital<\/span><\/strong><span>\u5982\u4f55\u5229\u7528 SEO \u6700\u4f73\u5b9e\u8df5\u6765\u63d0\u9ad8 Verint \u7684\u77e5\u540d\u5ea6\u548c\u6d41\u91cf\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-agency-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Block &amp; Tam<\/span><\/strong><span>\u00a0&amp; La Ligne \u2013 \u89e3\u51b3 2023 \u5e74\u6700\u5927\u7684 PPC \u6311\u6218\uff1a\u8fc7\u5ea6\u4f9d\u8d56\u81ea\u52a8\u5316<\/span><\/li>\n<li><strong><span>DAC<\/span><\/strong><span>\u548c\u666e\u5229\u53f8\u901a\uff1a\u6062\u590d\u75ab\u60c5\u524d\u7684\u8868\u73b0<\/span><\/li>\n<li><strong><span>Rocket Agency<\/span><\/strong><span>\u00a0X LIV \u2013 \u5229\u7528\u6570\u636e\u9a71\u52a8\u8425\u9500\u4fc3\u6210\u79df\u8d41<\/span><\/li>\n<li><strong><span>Tombras<\/span><\/strong><span>\uff1a\u5229\u7528 Topic IQ \u5c06\u6570\u636e\u548c\u521b\u610f\u7ed3\u5408\u8d77\u6765\uff0c\u5b9e\u73b0\u4e1a\u52a1\u6210\u679c<\/span><\/li>\n<li><strong><span>Wpromote<\/span><\/strong><span>\u5982\u4f55\u8f6c\u53d8 REEF \u7684\u4ed8\u8d39\u641c\u7d22\u7b56\u7565\u4ee5\u91c7\u7528 PMax \u5e76\u5c06\u6536\u5165\u63d0\u9ad8 131%<\/span><\/li>\n<\/ul>\n<h3 id=\"h-agency-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Block &amp; Tam<\/span><\/strong><span>\u548c Oak Street Health \u2013 \u5c06\u7535\u5b50\u5546\u52a1\u548c\u5168\u6e20\u9053\u7b56\u7565\u5f15\u5165\u533b\u7597\u884c\u4e1a\uff0c\u63a8\u52a8\u9886\u5148\u7684\u533b\u7597\u4fdd\u9669\u63d0\u4f9b\u5546\u7684 SEO \u6307\u6570\u7ea7\u589e\u957f<\/span><\/li>\n<li><strong><span>HigherVisibility<\/span><\/strong><span>\u548c HOTWORX \u2013 \u52a9\u529b\u6709\u673a\u589e\u957f<\/span><\/li>\n<li><span>\u6210\u4e3a\u6570\u5b57 3D \u89e3\u51b3\u65b9\u6848\u9886\u57df\u7684\u9886\u5bfc\u8005\u3002NP\u00a0<\/span><strong><span>Digital<\/span><\/strong><span>\u5982\u4f55\u5c06 Adob\u200b\u200be Substance 3D \u975e\u54c1\u724c\u6d41\u91cf\u63d0\u9ad8 494%\u3002<\/span><\/li>\n<li><strong><span>Stella Rising<\/span><\/strong><span>\u00a0SEO \u56e2\u961f\u5982\u4f55\u901a\u8fc7\u81ea\u7136\u641c\u7d22\u5e2e\u52a9 Persil\u00ae \u5728\u73b0\u4ee3\u6d88\u8d39\u8005\u4e2d\u63d0\u5347\u77e5\u540d\u5ea6<\/span><\/li>\n<li><strong><span>Wpromote<\/span><\/strong><span>\u5982\u4f55\u5e2e\u52a9 Peacock \u6784\u5efa\u52a8\u6001\u641c\u7d22\u7b56\u7565\u4ee5\u51fb\u8d25 The Traitors<\/span><\/li>\n<\/ul>\n<h3 id=\"h-in-house-team-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5185\u90e8\u56e2\u961f \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5eb7\u5361\u65af\u7279<\/span><\/strong><span>\u641c\u7d22\u56e2\u961f\u52a0\u901f AI \u9a71\u52a8\u6218\u7565\uff0c\u6548\u7387\u540c\u6bd4\u63d0\u9ad8 15%<\/span><\/li>\n<li><strong><span>ServiceMaster Brands<\/span><\/strong><span>\u5185\u90e8\u6570\u5b57\u5e7f\u544a\u56e2\u961f\u4e13\u6ce8\u4e8e ABC\uff0c\u4ee5\u63d0\u9ad8\u5176\u7279\u8bb8\u7ecf\u8425\u5546\u7684\u4e1a\u7ee9\u3002<\/span><\/li>\n<li><strong><span>Zenni\u00a0<\/span><\/strong><strong><span>Optical<\/span><\/strong><span>\u5c06 PPC \u7ba1\u7406\u7eb3\u5165\u5185\u90e8\uff1a\u56e2\u961f\u63a8\u52a8\u6536\u5165\u589e\u957f 20%\uff0cROAS \u589e\u957f 17%\uff0c\u626d\u8f6c\u6574\u4f53\u4e1a\u52a1\u6536\u5165\u8f68\u8ff9<\/span><\/li>\n<\/ul>\n<h3 id=\"h-in-house-team-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5185\u90e8\u56e2\u961f \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>DiscoverCars.com<\/span><\/strong><span>\u901a\u8fc7\u521b\u65b0\u7684 A\/B \u6d4b\u8bd5\u5b9e\u73b0\u6bcf\u6708 SEO \u6d41\u91cf\u4ece 10 \u4e07\u589e\u81f3 16 \u4e07<\/span><\/li>\n<li><strong><span>REA \u96c6\u56e2<\/span><\/strong><span>&#8211; \u9ad8\u6548\u7684 SEO \u56e2\u961f\u8ba9\u6fb3\u5927\u5229\u4e9a\u5e02\u573a\u9886\u5148\u7684\u623f\u5730\u4ea7\u54c1\u724c\u59cb\u7ec8\u4f4d\u5c45 Google \u699c\u9996<\/span><\/li>\n<\/ul>\n<h3 id=\"h-search-marketer-of-the-year\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u641c\u7d22\u8425\u9500\u5546<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5e03\u7f57\u8fea\u00b7\u514b\u62c9\u514b\uff08\u5e03\u7f57\u8fea\u00b7\u514b\u62c9\u514b\u54a8\u8be2\u516c\u53f8\uff09<\/span><\/li>\n<li><span>\u827e\u7433\u00b7\u9c81\u5c3c\u00b7\u591a\u5170\uff08Amsive Digital\uff09<\/span><\/li>\n<li><span>\u91cc\u514b\u00b7\u514b\u83b1\u9ed8\uff08Block &amp; Tam\uff09<\/span><\/li>\n<li><span>\u5362\u5b89\u59ae\u00b7\u9a6c\u96f7\u514b (\u4e2d\u5916\u91ce\u624b)<\/span><\/li>\n<li><span>\u5c3c\u53e4\u62c9\u65af\u00b7\u7ef4\u4f26\u7ebd\u592b (Adviso)<\/span><\/li>\n<\/ul>\n<h3 id=\"h-small-agency-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5c0f\u578b\u4ee3\u7406\u5546 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fc8\u5411\u65b0\u9ad8\u5ea6\uff1a\u8868\u5f70<\/span><strong><span>Ace Digital Group<\/span><\/strong><span>\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546\uff0c\u5176\u51fa\u8272\u7684 PPC \u8425\u9500\u6d3b\u52a8<\/span><\/li>\n<li><strong><span>Adcetera<\/span><\/strong><span>\u5982\u4f55\u5c06 CPA \u964d\u4f4e 71.9% \u2014 \u5e76\u62ef\u6551\u4e00\u5bb6\u591a\u5730\u70b9\u4e1a\u52a1<\/span><\/li>\n<li><strong><span>Big Flare<\/span><\/strong><span>\u00a0\u2013 \u4fc3\u8fdb\u7535\u5b50\u5546\u52a1\u5546\u5e97\u53d1\u5c55\u7684\u5185\u90e8\u6218\u7565<\/span><\/li>\n<li><span>Jets.com\u51ed\u501f\u9776\u5fc3<\/span><strong><span>\u6218\u7565<\/span><\/strong>\u00a0<strong><span>\u98de\u5411<\/span><\/strong><span>\u65b0\u9ad8\u5ea6<\/span><\/li>\n<li><strong><span>Jordan Digital Marketing<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7\u65e9\u671f Beta \u7248\u91c7\u7528\u548c\u591a\u9636\u6bb5\u4f18\u5316\u6765\u63d0\u9ad8 TrueCar \u7684\u89c4\u6a21\u548c\u6548\u7387<\/span><\/li>\n<\/ul>\n<h3 id=\"h-small-agency-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5c0f\u578b\u673a\u6784 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Conifr<\/span><\/strong><span>\u5982\u4f55\u5728 10 \u4e2a\u6708\u5185\u8d85\u51fa\u6d41\u91cf\u9884\u6d4b 950%<\/span><\/li>\n<li><strong><span>Gordon Digital<\/span><\/strong><span>\u5728\u4e0d\u5230 12 \u4e2a\u6708\u7684\u65f6\u95f4\u5185\u5c06 SV Partners \u5173\u952e\u8bcd\u53ef\u89c1\u5ea6\u63d0\u9ad8\u4e86 23% \u4ee5\u4e0a\uff01<\/span><\/li>\n<li><strong><span>Growth Marketing Sweden<\/span><\/strong><span>\u5982\u4f55\u901a\u8fc7 100% \u7684\u6d41\u91cf\u6fc0\u589e\u52a0\u901f\u745e\u5178\u6700\u5927\u6c7d\u8f66\u7ecf\u9500\u5546 Riddermark Bil \u7684\u6536\u5165<\/span><\/li>\n<li><strong><span>Sosemo<\/span><\/strong><span>\u00a0\u2013 \u5185\u5bb9\u5f00\u53d1\u3001\u9875\u9762\u4f18\u5316\u548c\u94fe\u63a5\u83b7\u53d6\u5982\u4f55\u4f7f\u5ba2\u6237\u7684\u975e\u54c1\u724c\u6d41\u91cf\u540c\u6bd4\u589e\u957f 1,077%<\/span><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span>\u975e\u5e38\u611f\u8c22\u6211\u4eec\u7684\u8bc4\u59d4<\/span><\/h2>\n<p><span>\u975e\u5e38\u611f\u8c22 2023 \u5e74 Search Engine Land \u5927\u5956\u7684\u4f18\u79c0\u8bc4\u59d4\u56e2\u961f\u3002\u6211\u4eec\u7684\u8bc4\u59d4\u5c0f\u7ec4\u80a9\u8d1f\u7740\u4ece\u5927\u91cf\u53c2\u8d5b\u4f5c\u54c1\u4e2d\u6311\u9009\u51fa\u6700\u4f73\u4f5c\u54c1\u7684\u8270\u5de8\u4efb\u52a1\u3002\u8c22\u8c22\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433273 entered lazyloaded\" 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Digital \u518d\u6b21\u5728\u7b2c\u4e5d\u5c4a\u5e74\u5ea6 Search Engine Land Awards \u4e2d\u9886\u5148\u3002\u8fd9\u5bb6\u7f8e\u56fd\u673a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4764","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4764"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4764\/revisions"}],"predecessor-version":[{"id":5020,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4764\/revisions\/5020"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4764"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}