{"id":4984,"date":"2025-06-05T03:15:13","date_gmt":"2025-06-04T19:15:13","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4984"},"modified":"2025-06-05T03:15:41","modified_gmt":"2025-06-04T19:15:41","slug":"%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%90%9c%e7%b4%a2%e7%9a%84%e8%a7%86%e8%a7%89%e4%bc%98%e5%8c%96%e5%bf%85%e5%a4%87%e6%9d%a1%e4%bb%b6","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4984","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u7684\u89c6\u89c9\u4f18\u5316\u5fc5\u5907\u6761\u4ef6"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u73b0\u5728\uff0c\u5927\u591a\u6570<\/span><a href=\"https:\/\/searchengineland.com\/seo-guide-large-language-models-413227\"><span>\u5927\u578b\u8bed\u8a00\u6a21\u578b<\/span><\/a><span>(LLM) \u90fd\u53ef\u4ee5\u719f\u7ec3\u5730\u89e3\u91ca\u6587\u672c\u5e76\u5c06\u5176\u7ffb\u8bd1\u6210\u56fe\u50cf\u3002\u968f\u7740\u8fd9\u4e9b\u6a21\u578b\u4e0d\u65ad\u53d1\u5c55\uff0c\u53ef\u4ee5\u76f4\u63a5\u4ece\u56fe\u50cf\u4e2d\u83b7\u53d6\u77e5\u8bc6\uff0c\u4f18\u5316\u60a8\u7684\u8d44\u4ea7\u53d8\u5f97\u52bf\u5728\u5fc5\u884c\u3002\u00a0<\/span><\/p>\n<p><span>\u89c6\u89c9\u641c\u7d22\u5de5\u5177\u7684\u6fc0\u589e\uff08\u4f8b\u5982\u8c37\u6b4c\u7684\u201c\u6309\u56fe\u641c\u7d22\u201d\u529f\u80fd\u3001Google Lens \u7b49\uff09\u5df2\u5c06\u89c6\u89c9\u4f18\u5316\u4ece\u5355\u7eaf\u7684\u5efa\u8bae\u8f6c\u53d8\u4e3a\u57fa\u672c\u8981\u6c42\u3002<\/span><\/p>\n<p><span>\u5b83\u73b0\u5728\u5728\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u548c\u786e\u4fdd\u6d41\u7545\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u7528\u6237\u4f53\u9a8c\u65b9\u9762\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u89c6\u89c9\u8f6c\u53d8\u4e2d\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/how-to-future-proof-your-digital-presence-in-the-era-of-ai-powered-search-428437\"><span>\u786e\u4fdd\u6570\u5b57\u8d44\u4ea7\u7684\u672a\u6765\u53d1\u5c55<\/span><\/a><span>\u5bf9\u4e8e\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5f71\u54cd\u4e0d\u540c\u7684 SERP \u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u5236\u5b9a\u5468\u5bc6\u6218\u7565\u4ee5\u6700\u5927\u7a0b\u5ea6\u5730\u53d1\u6325\u89c6\u89c9\u641c\u7d22\u4f18\u52bf\u7684\u8feb\u5207\u9700\u8981\u3002\u5b83\u8fd8\u6982\u8ff0\u4e86\u672a\u6765\u4fdd\u62a4\u6570\u5b57\u8d44\u4ea7\u7684\u884c\u52a8\u8ba1\u5212\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433911 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero.jpg.webp\" alt=\"\u89c6\u89c9\u641c\u7d22\u82f1\u96c4\" width=\"1920\" height=\"1080\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero-150x84.jpg.webp 150w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Hero.jpg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-how-brands-can-optimize-digital-assets\" class=\"wp-block-heading\"><span>\u54c1\u724c\u5982\u4f55\u4f18\u5316\u6570\u5b57\u8d44\u4ea7<\/span><\/h2>\n<p><span>\u641c\u7d22\u5f15\u64ce\u5728\u7406\u89e3\u4e0a\u4e0b\u6587\u548c\u610f\u56fe\u65b9\u9762\u53d8\u5f97\u8d8a\u6765\u8d8a\u597d\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u60a8\u5728 SERP \u4e0a\u7684\u53ef\u89c1\u6027\u4e0e\u60a8\u7684\u6570\u5b57\u8d44\u4ea7\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u4f18\u5316\u7a0b\u5ea6\u76f4\u63a5\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u4f7f\u7528\u5404\u79cd\u5de5\u5177\u548c\u57fa\u51c6\u6765\u786e\u5b9a\u4ec0\u4e48\u662f\u4f18\u79c0\u7684\u6570\u5b57\u8d44\u4ea7\uff0c\u5176\u4e2d\u8bb8\u591a\u662f\u7531\u590d\u6742\u7684\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u9a71\u52a8\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u60a8\u7684\u4f01\u4e1a\u5728\u4f18\u5316\u89c6\u89c9\u8d44\u4ea7\u65f6\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\u3002<\/span><\/p>\n<h3 id=\"h-relevance\" class=\"wp-block-heading\"><span>\u5173\u8054<\/span><\/h3>\n<p><span>Google \u4ece\u9875\u9762\u5185\u5bb9\u4e2d\u63d0\u53d6\u6709\u5173\u56fe\u50cf\u4e3b\u9898\u7684\u4fe1\u606f\uff0c\u5305\u62ec\u6807\u9898\u548c\u56fe\u7247\u6807\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u53ef\u80fd\u786e\u4fdd\u5c06\u56fe\u50cf\u653e\u7f6e\u5728\u76f8\u5173\u6587\u672c\u9644\u8fd1\u4ee5\u53ca\u4e0e\u56fe\u50cf\u4e3b\u9898\u76f8\u5173\u7684\u9875\u9762\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u6dfb\u52a0\u76f8\u5173\u7684\u66ff\u4ee3\u6587\u672c\u6765\u63cf\u8ff0\u56fe\u50cf\u4e5f\u53ef\u4ee5\u63d0\u9ad8\u4f18\u5316\u6548\u679c\u3002<\/span><\/p>\n<h3 id=\"h-safesearch\" class=\"wp-block-heading\"><a href=\"https:\/\/searchengineland.com\/google-merges-its-safesearch-help-information-into-a-single-new-document-379524\"><span>\u5b89\u5168\u641c\u7d22<\/span><\/a><\/h3>\n<p><span>\u786e\u4fdd\u60a8\u7684\u56fe\u7247\u4e0d\u4f1a\u88ab\u6807\u8bb0\u4e3a\u5bf9\u67d0\u4e9b\u53d7\u4f17\u4e0d\u5b89\u5168\uff0c\u8fd9\u6837\u5b83\u4eec\u5c31\u53ef\u4ee5\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684\u8d44\u4ea7\u7684\u6574\u4f53\u53ef\u89c1\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u5c06\u60a8\u7684\u56fe\u7247\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\u4e4b\u524d\uff0c\u8bf7\u786e\u5b9a\u5b83\u4eec\u662f\u5426\u9002\u5408\u516c\u4f17\u89c2\u770b\u3002<\/span><\/p>\n<h3 id=\"h-image-quality\" class=\"wp-block-heading\"><span>\u56fe\u50cf\u8d28\u91cf<\/span><\/h3>\n<p><span>\u5c3d\u7ba1 Google \u9752\u7750\u9ad8\u8d28\u91cf\u7684\u56fe\u50cf\uff0c\u4f46\u540e\u8005\u4f1a\u5f71\u54cd\u7f51\u9875\u7684\u6027\u80fd\uff0c\u5c24\u5176\u662f\u9875\u9762\u901f\u5ea6\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u8d28\u91cf\uff08\u5206\u8fa8\u7387\u548c\u5c3a\u5bf8\uff09\u548c\u9875\u9762\u6027\u80fd\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff0c\u4ee5\u63d0\u4f9b\u5feb\u901f\u3001\u9ad8\u8d28\u91cf\u7684\u9875\u9762\u4f53\u9a8c\u3002<\/span><\/p>\n<h3 id=\"h-entity-identification\" class=\"wp-block-heading\"><span>\u5b9e\u4f53\u8bc6\u522b<\/span><\/h3>\n<p><span>\u8c37\u6b4c\u7528\u6765\u786e\u5b9a\u8d44\u4ea7\u76f8\u5173\u6027\u7684\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u5957\u4ef6\u4f1a\u5bfb\u627e\u4e3a\u56fe\u50cf\u63d0\u4f9b\u80cc\u666f\u7684\u72ec\u7279\u5b9e\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u8bc6\u522b\u5b9e\u4f53\u540e\uff0cGoogle \u53ef\u4ee5\u5c06\u56fe\u50cf\u4e0e\u76f8\u5173\u67e5\u8be2\/\u641c\u7d22\u8fdb\u884c\u5339\u914d\u3002\u7ed3\u6784\u5316\u6570\u636e\/\u67b6\u6784\u662f\u63a8\u52a8\u56fe\u50cf<\/span><a href=\"https:\/\/searchengineland.com\/entity-first-strategy-seo-content-386775\"><span>\u5b9e\u4f53\u4f18\u5316\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-a-3-step-visual-optimization-strategy-for-enterprises-and-multi-location-businesses-nbsp\" class=\"wp-block-heading\"><span>\u9488\u5bf9\u4f01\u4e1a\u548c\u591a\u5730\u70b9\u4e1a\u52a1\u7684\u4e09\u6b65\u89c6\u89c9\u4f18\u5316\u7b56\u7565\u00a0<\/span><\/h2>\n<h3 id=\"h-step-1-centralize-your-assets\" class=\"wp-block-heading\"><span>\u6b65\u9aa4 1\uff1a\u96c6\u4e2d\u5316\u4f60\u7684\u8d44\u4ea7<\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433912 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets.jpg.webp\" alt=\"\u89c6\u89c9\u641c\u7d22 - \u96c6\u4e2d\u60a8\u7684\u8d44\u4ea7\" width=\"1920\" height=\"1080\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets-150x84.jpg.webp 150w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-search-Centralize-Your-Assets.jpg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8de8\u5404\u79cd\u6e20\u9053\u548c\u8bbe\u5907\uff08\u4f8b\u5982\u79fb\u52a8\u8bbe\u5907\u3001\u53f0\u5f0f\u673a\u3001\u5e73\u677f\u7535\u8111\uff09\u7684\u8d44\u4ea7\u4e00\u81f4\u6027\u5bf9\u4e8e\u4f18\u8d28\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u4ee5\u96c6\u4e2d\u53ef\u8bbf\u95ee\u7684\u65b9\u5f0f\u7ec4\u7ec7\u60a8\u7684\u8d44\u4ea7\uff08\u4f8b\u5982\u6570\u5b57\u8d44\u4ea7\u7ba1\u7406\u5668 (DAM) \u5e73\u53f0\uff09\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u7ef4\u62a4\u5404\u4e2a\u4f4d\u7f6e\u548c\u6e20\u9053\u4e2d\u4f7f\u7528\u7684\u8d44\u4ea7\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5141\u8bb8\u60a8\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u505a\u51fa\u5168\u7403\u6027\u7684\u6539\u53d8\u3002<\/span><\/li>\n<li><span>\u901a\u8fc7\u6d88\u9664\u8d44\u4ea7\u91cd\u590d\u6765\u51cf\u5c11\u5197\u4f59\u3002<\/span><\/li>\n<li><span>\u5b9e\u73b0\u8de8\u6e20\u9053\u8bbe\u8ba1\u548c\u7f8e\u5b66\u7684\u6807\u51c6\u5316\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-step-2-optimize-assets-for-all-channels\" class=\"wp-block-heading\"><span>\u7b2c 2 \u6b65\uff1a\u4f18\u5316\u6240\u6709\u6e20\u9053\u7684\u8d44\u4ea7<\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433913 entered lazyloading\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels.jpg.webp\" alt=\"\u89c6\u89c9\u641c\u7d22 - \u4f18\u5316\u6240\u6709\u6e20\u9053\u7684\u8d44\u4ea7\" width=\"1920\" height=\"1080\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels-150x84.jpg.webp 150w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Optimize-Assets-for-All-Channels.jpg.webp\" data-ll-status=\"loading\" \/><\/figure>\n<\/div>\n<p><span>\u4e00\u65e6\u60a8\u7684\u8d44\u4ea7\u96c6\u4e2d\u5316\uff0c\u5c31\u8be5\u786e\u4fdd\u5b83\u4eec\u9488\u5bf9\u60a8\u7684\u7f51\u7ad9\u548c\u641c\u7d22\u8fdb\u884c\u4e86\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u6709\u6548\u5730\u4f18\u5316\u8d44\u4ea7\uff0c\u8bf7\u4ece 50 \u4e2a\u5b57\u7b26\u4ee5\u5185\u7684\u6e05\u6670\u3001\u7b80\u6d01\u7684\u6587\u4ef6\u540d\u5f00\u59cb\uff0c\u907f\u514d\u4f7f\u7528\u7279\u6b8a\u5b57\u7b26\u3002\u00a0<\/span><\/p>\n<p><span>\u7279\u522b\u662f\u5bf9\u4e8e\u56fe\u50cf\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u9009\u62e9 WebP \u6216 AVIF 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\u5c06\u8d44\u4ea7\u8f6c\u5316\u4e3a\u5b9e\u4f53&#8221; width=&#8221;1920&#8243; height=&#8221;1080&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities.jpg.webp<\/a> 1920w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-600&#215;338.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-600&#215;338.jpg.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-800&#215;450.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-800&#215;450.jpg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-200&#215;113.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-200&#215;113.jpg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-768&#215;432.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-768&#215;432.jpg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-1536&#215;864.jpg\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-1536&#215;864.jpg<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-150&#215;84.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities-150&#215;84.jpg.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1920px) 100vw, 1920px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities.jpg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Visual-Search-Convert-Assets-into-Entities.jpg.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8d44\u4ea7\u5df2\u7ecf\u4ece\u9759\u6001\u7f51\u7ad9\u6587\u4ef6\u8f6c\u53d8\u4e3a\u5177\u6709\u81ea\u8eab\u6743\u9650\u548c\u6392\u540d\u4fe1\u53f7\u7684\u52a8\u6001\u5b9e\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u8f6c\u53d8\u5728 Google Lens \u7b49\u5de5\u5177\u4e2d\u663e\u800c\u6613\u89c1\uff0c\u8c37\u6b4c\u901a\u8fc7\u5206\u6790\u56fe\u50cf\u6765\u63d0\u4f9b\u7b26\u5408\u7528\u6237\u610f\u56fe\u7684\u641c\u7d22\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8fd8\u6839\u636e\u7279\u5b9a\u67e5\u8be2\u5b9a\u5236\u56fe\u50cf\u7ed3\u679c\uff0c\u63d0\u4f9b\u6765\u81ea\u540c\u4e00\u4f01\u4e1a\u7684\u4e0d\u540c\u56fe\u50cf\u96c6\u4ee5\u5339\u914d\u7528\u6237\u610f\u56fe\uff0c\u5c31\u50cf\u641c\u7d22\u201c\u5ea6\u5047\u201d\u3001\u201c\u6d77\u6ee9\u5ea6\u5047\u201d\u6216\u201c\u513f\u7ae5\u5ea6\u5047\u6751\u201d\u7b49\u8bcd\u65f6\u6240\u770b\u5230\u7684\u90a3\u6837\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u67e5\u770b\u641c\u7d22\u8f68\u8ff9\u548c\u6267\u884c\u8fd9\u4e9b\u4efb\u52a1\u6240\u9700\u7684\u6570\u636e\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/entity-search-is-your-competitive-advantage-385705\"><span>\u5b9e\u4f53\u4f18\u5316<\/span><\/a><span>\u5c06\u6210\u4e3a\u7126\u70b9\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u5fc5\u987b\u5c06\u7f51\u7ad9\u4e0a\u7684\u6bcf\u4e2a\u8d44\u4ea7\u89c6\u4e3a\u4e00\u4e2a\u5b9e\u4f53\u3002<\/span><\/p>\n<p><span>\u9996\u5148\u5bf9\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c\u5b9e\u4f53\u5ba1\u6838\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u8bc6\u522b\u5b9e\u4f53\u5dee\u8ddd\u5e76\u6539\u8fdb\u60a8\u7684\u77e5\u8bc6\u56fe\u8c31\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u5c06\u56fe\u50cf\u7406\u89e3\u4e3a\u552f\u4e00\u5b9e\u4f53\uff0c\u5b83\u4e0d\u80fd\u6709\u91cd\u590d\u3002\u8d44\u4ea7\u96c6\u4e2d\u5316\u53ef\u8ba9\u60a8\u5728\u5404\u4e2a\u4f4d\u7f6e\u548c\u6e20\u9053\u4e2d\u4f7f\u7528\u5355\u4e00\u4f18\u5316\u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><span>\u5411\u60a8\u7684\u8d44\u4ea7\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\uff0c\u4ee5\u5e2e\u52a9\u5b9a\u4e49\u6bcf\u4e2a\u5b9e\u4f53\u5e76\u63d0\u4f9b\u66f4\u6df1\u5c42\u6b21\u7684\u80cc\u666f\u4fe1\u606f\u3002\u901a\u8fc7\u6dfb\u52a0 alt \u6807\u7b7e\u548c\u5143\u6570\u636e\u5b8c\u6210\u4f18\u5316\uff0c\u7136\u540e\u786e\u4fdd\u6bcf\u4e2a\u6587\u4ef6\u540d\u4e0e\u8be5\u8d44\u4ea7\u76f8\u5173\uff0c\u5e76\u4e14\u8be5\u8d44\u4ea7\u4e0e\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/advanced-image-seo-secret-manual-392632\"><span>\u9ad8\u7ea7\u56fe\u50cf SEO\uff1a\u79d8\u5bc6\u624b\u518c<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-optimizing-for-visual-search-a-case-study\" class=\"wp-block-heading\"><span>\u4f18\u5316\u89c6\u89c9\u641c\u7d22\uff1a\u6848\u4f8b\u7814\u7a76<\/span><\/h2>\n<p><span>\u6bcf\u5f53\u60a8\u90e8\u7f72\u6539\u5584\u7528\u6237\u4f53\u9a8c\u7684\u7b56\u7565\u65f6\uff0c\u5bf9\u6027\u80fd\u7684\u5f71\u54cd\u90fd\u662f\u975e\u5e38\u79ef\u6781\u3002\u00a0<\/span><\/p>\n<p><span>\u826f\u597d\u7684\u4f53\u9a8c\u51e0\u4e4e\u603b\u662f\u610f\u5473\u7740\u66f4\u597d\u7684\u53ef\u89c1\u6027\u3001\u66f4\u591a\u7684\u7528\u6237\u548c\u66f4\u597d\u7684\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n<p><span>\u5357\u5854\u65af\u514b\u7279\u6d77\u6ee9\u5ea6\u5047\u6751\u662f\u4f4d\u4e8e\u6ce2\u58eb\u987f\u5357\u5cb8\u7684\u4e00\u5bb6\u5ea6\u5047\u80dc\u5730\uff0c\u5b83\u6b63\u5728\u52aa\u529b\u63d0\u9ad8\u5176\u6570\u5b57\u8d44\u4ea7\u7684\u53ef\u53d1\u73b0\u6027\u548c\u53ef\u89c1\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5fc5\u987b\u514b\u670d\u7684\u6311\u6218\u662f\uff0c\u4f01\u4e1a\u6709\u591a\u5f20\u91cd\u590d\u7684\u56fe\u7247\uff0c\u56fe\u7247\u6ca1\u6709\u9488\u5bf9\u8de8\u8bbe\u5907\u641c\u7d22\u8fdb\u884c\u4f18\u5316\uff0c\u800c\u4e14\u4ed6\u4eec\u7684\u56fe\u7247\u7ba1\u7406\u548c\u6cbb\u7406\u5fc5\u987b\u5168\u9762\u6539\u8fdb\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u91c7\u7528\u4e86\u4e09\u6b65\u7b56\u7565\u6765\u63d0\u9ad8\u5176\u56fe\u50cf\u5728\u641c\u7d22\u4e2d\u7684\u53ef\u89c1\u6027\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6b65\u9aa4 1\uff1a\u96c6\u4e2d\u5316<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u4eec\u5c06\u4ed6\u4eec\u5404\u4e2a\u5730\u70b9\u548c\u6e20\u9053\u7684\u56fe\u7247\u96c6\u4e2d\u5230 DAM \u4e0a\u3002\u901a\u8fc7\u96c6\u4e2d\u7ba1\u7406\uff0c\u8d44\u4ea7\u88ab\u5220\u9664\u91cd\u590d\uff0c\u5e76\u88ab\u89c6\u4e3a\u5b9e\u4f53\uff0c\u53ef\u5728\u54c1\u724c\u9700\u8981\u7684\u4efb\u4f55\u5730\u65b9\u4f7f\u7528\u3002\u8fd9\u6709\u52a9\u4e8e\u6539\u5584\u7528\u6237\u4f53\u9a8c\u548c\u66f4\u597d\u7684\u56fe\u7247\u7ba1\u7406\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u7b2c 2 \u6b65\uff1a\u4f18\u5316<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u4eec\u786e\u4fdd\u56fe\u7247\u7b26\u5408 Google \u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-updates-image-seo-best-practices-and-google-discover-docs-392124\"><span>\u56fe\u7247 SEO \u6307\u5357<\/span><\/a><span>\uff08\u8d28\u91cf\u548c\u5b89\u5168\u641c\u7d22\uff09\u4ee5\u53ca\u8de8\u8bbe\u5907\u5feb\u901f\u52a0\u8f7d\u7684\u9875\u9762\u4f53\u9a8c\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u6b65\u9aa4 3\uff1a\u5b9a\u4e49\u5b9e\u4f53<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u5220\u9664\u91cd\u590d\u9879\u5e76\u4f7f\u7528\u67b6\u6784\u3001\u5143\u8be6\u7ec6\u4fe1\u606f\u548c\u5b9e\u4f53\u6807\u7b7e\u4f18\u5316\u8d44\u4ea7\uff0c\u6211\u4eec\u5c06\u8d44\u4ea7\u8f6c\u6362\u4e3a\u641c\u7d22\u5b9e\u4f53\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u8d44\u4ea7\u7684\u89c6\u89c9\u641c\u7d22\u4f18\u5316\u5f71\u54cd\u5de8\u5927\uff0c\u4f01\u4e1a\u770b\u5230\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u56fe\u50cf\u4e30\u5bcc\u7ed3\u679c\u589e\u52a0\u4e8672%\u3002<\/span><\/li>\n<li><span>\u603b\u4f53\u5370\u8c61\u589e\u52a05\uff05\u3002<\/span><\/li>\n<li><span>SERP \u4e0a 70% 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class=\"wp-block-heading\"><span>\u4f18\u5316\u89c6\u89c9\u8d44\u4ea7\u5e76\u63d0\u9ad8\u641c\u7d22\u53ef\u89c1\u6027\u7684\u4e09\u6b65\u7b56\u7565<\/span><\/h2>\n<p><span>\u8fc8\u5411\u66f4\u52a0\u76f4\u89c2\u548c\u4e92\u52a8\u7684\u6570\u5b57\u4f53\u9a8c\u7684\u65c5\u7a0b\u624d\u521a\u521a\u5f00\u59cb\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7684\u4e0d\u65ad\u8fdb\u6b65\uff0c\u89c6\u89c9\u641c\u7d22\u5de5\u5177\u7684\u529f\u80fd\u5fc5\u5c06\u4e0d\u65ad\u6269\u5c55\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u7ed3\u5408\u6587\u672c\u5185\u5bb9\u4f18\u5316\u56fe\u50cf\u3001\u91c7\u7528\u5148\u8fdb\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u6280\u672f\u5e76\u9002\u5e94\u4e0d\u65ad\u53d1\u5c55\u7684\u89c6\u89c9\u641c\u7d22\u8d8b\u52bf\uff0c\u60a8\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u54c1\u724c\u7684\u5728\u7ebf\u77e5\u540d\u5ea6\u3001\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6574\u4f53\u6570\u5b57\u8db3\u8ff9\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u90a3\u4e9b\u51c6\u5907\u597d\u9002\u5e94\u3001\u4f18\u5316\u548c\u968f\u7740\u6570\u5b57\u641c\u7d22\u683c\u5c40\u7684\u8fdb\u6b65\u800c\u4e0d\u65ad\u53d1\u5c55\u7684\u4eba\u6765\u8bf4\uff0c\u53ef\u9884\u89c1\u7684\u672a\u6765\u5145\u6ee1\u5e0c\u671b\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4984","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4984"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4984\/revisions"}],"predecessor-version":[{"id":5089,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4984\/revisions\/5089"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4984"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}