\u5728\u8c37\u6b4c\u7684AdWords\u754c\u9762\u4e2d\u6709\u4e00\u4e9b\u975e\u5e38\u68d2\u7684\u5de5\u5177\uff0c\u6bd4\u5982:<\/p>\n
AdWords\u6d3b\u52a8\u5b9e\u9a8c\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u4fee\u6539\u5bbd\u6cdb\u5339\u914d\u5206\u6790\u7ade\u4e89<\/p>\n
\u8fd9\u4e9b\u63a7\u5236\u662f\u975e\u5e38\u68d2\u7684\u5f3a\u5927\u5de5\u5177\uff0c\u4e3a\u9ad8\u7ea7\u7528\u6237\uff0c\u5141\u8bb8\u5f88\u591a\u4f1f\u5927\u7684\u6d3b\u52a8\u4f18\u5316\u7b56\u7565\u3002AdWords\u754c\u9762\u5185\u7684\u5176\u4ed6\u4e00\u4e9b\u5de5\u5177\u4e0d\u662f\u5f88\u6709\u7528\uff0c\u662f\u9690\u85cf\u5728\u89c6\u56fe\u4e4b\u5916\u7684\uff0c\u6216\u8005\u53ef\u80fd\u5bf9\u4f60\u7684\u6d3b\u52a8\u6709\u4e00\u4e2a\u53ef\u7591\u7684\u6574\u4f53\u5f71\u54cd\u2014\u2014\u6bd4\u5982\u5f88\u96be\u627e\u5230\u7684IP\u6392\u9664\u5de5\u5177\u548c\u4ee5\u8f6c\u6362\u4e3a\u91cd\u70b9\u7684\u7ade\u4ef7\u9009\u9879\uff0c\u5982Enhanced CPC\u548cAdWords\u8f6c\u6362\u4f18\u5316\u5668\uff0c\u8fd9\u53ef\u4ee5\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\u4ea7\u751f\u5de8\u5927\u7684\u6539\u8fdb\uff0c\u4f46\u8feb\u4f7f\u5e7f\u544a\u5546\u653e\u5f03\u4ed6\u4eec\u7684\u51fa\u4ef7\u63a7\u5236\u8c37\u6b4c\u3002\u5c5e\u4e8e\u8fd9\u7b2c\u4e8c\u7c7b\u5de5\u5177\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662fAdWords\u673a\u4f1a\u9009\u9879\u5361\u3002\u201c\u673a\u4f1a\u201d\u6807\u7b7e\u88ab\u6807\u699c\u4e3a\u4e00\u4e2a\u673a\u4f1a\uff0c\u8ba9\u5e7f\u544a\u5546\u627e\u5230\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u4ece\u4ed6\u4eec\u7684AdWords\u5e7f\u544a\u6d3b\u52a8\u4e2d\u83b7\u5f97\u66f4\u591a\uff0c\u4f46\u5bf9\u4e8e\u65b0\u624b\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u66f4\u591a\u7684\u662f\u8c37\u6b4c\u589e\u52a0AdWords\u6536\u5165\u7684\u673a\u4f1a\uff0c\u800c\u4e0d\u662f\u5c0f\u4f01\u4e1a\u589e\u52a0\u4ed6\u4eec\u7684\u6536\u5165\u7684\u673a\u4f1a\u3002\u5c31\u50cf\u4f18\u5316\u5e7f\u544a\u6587\u672c\u800c\u4e0d\u662f\u65cb\u8f6c\u3001\u81ea\u52a8\u51fa\u4ef7\u6216\u6269\u5c55\u5e7f\u6cdb\u5339\u914d\u7b49\u8bbe\u7f6e\u4e00\u6837\uff0c\u5982\u679c\u4e0d\u52a0\u4ee5\u68c0\u67e5\u548c\u4e0d\u4ed4\u7ec6\u4f7f\u7528\uff0c\u8fd9\u4e9b\u9ed8\u8ba4\u7684\u5e7f\u544a\u8bbe\u7f6e\u4f1a\u5bfc\u81f4AdWords\u7684\u65e0\u77e5\u7a0e\u3002\u8c37\u6b4c\u5e0c\u671b\u5e7f\u544a\u5546\u6ee1\u610f\uff0c\u4f46\u4ed6\u4eec\u4e5f\u5e0c\u671b\u5c3d\u53ef\u80fd\u589e\u52a0\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7684\u70b9\u51fb\u91cf\u3002\u8fd9\u5728\u673a\u9047\u9009\u9879\u5361\u7684\u9ed8\u8ba4\u89c6\u56fe\u4e2d\u5f88\u660e\u663e:<\/p>\n
\u5355\u51fb\u56fe\u7247\u653e\u5927\uff0c\u4f46\u57fa\u672c\u601d\u60f3\u662f\u8c37\u6b4c\u8bd5\u56fe\u4e3a\u60a8\u89e3\u51b3\u7684\u7b2c\u4e00\u4e2a\u95ee\u9898\u662f\u7f3a\u4e4f\u70b9\u51fb\uff0c\u800c\u4e0d\u662f\u7f3a\u4e4f\u8f6c\u6362\u6216\u6536\u5165\u548c\u5229\u6da6\u4e3a\u60a8\u7684\u4e1a\u52a1\u3002\u9f13\u52b1\u4f60\u589e\u52a0\u9884\u7b97\u2014\u2014\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd9\u662f\u6709\u610f\u4e49\u7684\uff0c\u5c31\u597d\u50cf\u4f60\u7684\u6d3b\u52a8\u662f\u5728\u4e3a\u4f60\u7684\u4e1a\u52a1\u5e26\u6765\u6210\u672c\u6548\u76ca\u7684\u8f6c\u6362\uff0c\u4f60\u4f1a\u60f3\u8981\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u4f46\u754c\u9762\u5e76\u6ca1\u6709\u786e\u5207\u5730\u63d0\u9192\u4f60\u5728\u589e\u52a0\u9884\u7b97\u4e4b\u524d\u68c0\u67e5\u6d3b\u52a8\u7684\u76c8\u5229\u80fd\u529b:)\u3002\u9f13\u52b1\u60a8\u51fa\u4ef7\u66f4\u591a\u2014\u2014\u4e3a\u8c37\u6b4c\u66f4\u591a\u7684\u94b1\uff0c\u4f46\u53ef\u80fd\u4e3a\u60a8\u5e26\u6765\u51c0\u635f\u5931\uff0c\u56e0\u4e3a\u9884\u7b97\u7684\u589e\u52a0\u5e76\u4e0d\u603b\u662f\u4ee3\u8868\u4ed8\u8d39\u641c\u7d22\u7ade\u4ef7\u9891\u8c31\u4e0a\u6700\u6709\u6548\u7684\u8fb9\u754c\u3002\u9f13\u52b1\u60a8\u6dfb\u52a0\u5173\u952e\u5b57-\u8c37\u6b4c\u8fd8\u8c28\u614e\u5730\u5efa\u8bae\u5173\u952e\u5b57\u7ea7\u522b\u7684\u6269\u5c55\u673a\u4f1a\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u6dfb\u52a0\u5230\u60a8\u7684\u6d3b\u52a8\u4e2d\u3002\u73b0\u5728\u5bf9\u4e8e\u76c8\u5229\u7684\u6d3b\u52a8\u6765\u8bf4\uff0c\u589e\u52a0\u9884\u7b97\u53ef\u80fd\u662f\u6709\u610f\u4e49\u7684\u3002\u4e00\u4e9b\u5173\u952e\u5b57\u6269\u5c55\u7684\u673a\u4f1a\u53ef\u80fd\u662f\u4f1f\u5927\u7684\u60f3\u6cd5\u3002\u4f46\u73b0\u5b9e\u60c5\u51b5\u662f\uff0c\u5982\u679c\u76f2\u76ee\u9075\u5faa\u8fd9\u4e9b\u6307\u793a\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u770b\u5230\u70b9\u51fb\u91cf\u98d9\u5347\uff0c\u6bcf\u8f6c\u5316\u7387\u6210\u672c\u4e5f\u4f1a\u968f\u4e4b\u98d9\u5347\u3002\u597d\u6d88\u606f\u662f\uff0c\u5c31\u50cfAdWords\u754c\u9762\u4e0a\u7684\u8bb8\u591a\u4e1c\u897f\u4e00\u6837\uff0c\u9ed8\u8ba4\u5904\u7406\u7684\u91cd\u70b9\u662f\u589e\u52a0\u70b9\u51fb\u91cf\uff0c\u4f46\u662f\u6709\u4e00\u4e2a\u9009\u9879\u53ef\u4ee5\u8ba9\u4f60\u505a\u51fa\u66f4\u7b26\u5408\u5e7f\u544a\u5546\u5229\u76ca\u7684\u51b3\u5b9a\u2014\u2014\u6bd4\u5982\u5bfb\u627e\u7ef4\u6301\u6216\u964d\u4f4e\u6210\u672c\u7684\u5efa\u8bae\u3002\u8bb0\u4f4f\u4e0a\u9762\u8c37\u6b4c\u6709\u591a\u5c11\u60f3\u6cd5\u6765\u5e2e\u52a9\u6211\u4eec\u82b1\u66f4\u591a\u7684\u94b1\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5982\u679c\u6211\u4eec\u60f3\u8981\u524a\u51cf\u6210\u672c\uff0c\u4ed6\u4eec\u80fd\u505a\u4ec0\u4e48:<\/p>\n<\/p>\n
\u5c3d\u7ba1\u8c37\u6b4c\u6709\u6240\u6709\u7684\u6570\u636e\uff0c\u4f46\u6ca1\u6709\u4efb\u4f55\u60f3\u6cd5\u6765\u5e2e\u52a9\u6211\u4eec\u964d\u4f4e\u6211\u4eec\u7684AdWords\u652f\u51fa:)\u3002\u5f53\u7136\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u53ea\u662f\u4e00\u4e2a\u6d3b\u52a8\uff0cAdWords\u673a\u4f1a\u9009\u9879\u5361\u786e\u5b9e\u5bf9\u5982\u4f55\u964d\u4f4e\u6210\u672c\u63d0\u51fa\u4e86\u5efa\u8bae(\u6709\u4e9b\u53ef\u80fd\u662f\u6709\u7528\u7684)\u3002\u81ea\u52a8\u5316\u673a\u4f1a\u8fd8\u4e0d\u591f?\u8fd9\u4e2a\u201c\u4f18\u5316\u4e13\u5bb6\u201d\u7684\u5efa\u8bae\u7684\u95ee\u9898\u662f:\u201c\u4ed6\u4eec\u4e0d\u7406\u89e3\u6211\u7684\u4e1a\u52a1\u7684\u4efb\u4f55\u7ec6\u5fae\u5dee\u522b\uff0c\u4e5f\u4e0d\u4e0e\u6211\u4f5c\u4e3a\u4e00\u4e2a\u5e7f\u544a\u5546\u8fdb\u884c\u4e92\u52a8(\u4ed6\u4eec\u7684\u5efa\u8bae\u7eaf\u7cb9\u662f\u6570\u636e\u9a71\u52a8\u7684)\u3002\u201d\u4ed6\u4eec\u4e0d\u719f\u6089\u6211\u7684\u5229\u6da6\u6216\u8005\u9664\u4e86\u6211\u4f5c\u4e3a\u76ee\u6807\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8f93\u5165\u7684\u5185\u5bb9\u4e4b\u5916\uff0c\u6211\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u5546\u4e1a\u76ee\u6807\u3002\u4ed6\u4eec\u6240\u5728\u7684\u516c\u53f8\u53ea\u60f3\u8ba9\u6211\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u91cf\uff0c\u5374\u60f3\u4e0d\u51fa\u4e00\u4e2a\u524a\u51cf\u6210\u672c\u7684\u4e3b\u610f\u3002\u90a3\u4e48\u8fd9\u4e00\u5207\u610f\u5473\u7740\u4ec0\u4e48\u5462?\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u5173\u5fc3\u8c37\u6b4c\u7684\u673a\u4f1a\u9009\u9879\u5361?\u6211\u8ba4\u4e3a\u673a\u4f1a\u9009\u9879\u5361\u5f88\u91cd\u8981\u6709\u4e24\u4e2a\u539f\u56e0:<\/p>\n
\u5b83\u8c61\u5f81\u7740\u8c37\u6b4c\u521b\u5efaAdWords\u754c\u9762\u7684\u65b9\u6cd5:\u5b83\u6709\u4e00\u4e9b\u6709\u8da3\u548c\u5f3a\u5927\u7684\u529f\u80fd(\u8d28\u91cf\u5efa\u8bae\u6df7\u5408\u5728\u8c37\u6b4c\u53cb\u597d\u7684\u529f\u80fd\uff0c\u5206\u6790\u7ade\u4e89\u529f\u80fd)\u3002\u91cd\u8981\u7684\u662f\u8981\u4e86\u89e3\u5229\u7528\u673a\u4f1a\u6807\u7b7e\u7b49\u5de5\u5177\u7684\u5229\u5f0a\u3002\u5bf9\u4e8e\u4e00\u4e9b\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u575a\u6301\u4e0d\u61c8\u5730\u5206\u6790\u6bcf\u4e00\u4e2a\u65b0\u7684AdWords\u529f\u80fd\uff0c\u4ee5\u786e\u5b9a\u5b83\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u8f6c\u5316\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u589e\u957f\u4ed6\u4eec\u7684\u4e1a\u52a1\u662f\u7b2c\u4e8c\u5929\u6027\uff0c\u4f46\u5bf9\u53e6\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0cAdWords\u4e2d\u53ef\u7528\u7684\u63a7\u5236\u662f\u538b\u5012\u6027\u7684\uff0c\u770b\u8d77\u6765\u6709\u7528\u7684\u5efa\u8bae\u770b\u8d77\u6765\u50cf\u6551\u751f\u5708-\u56e0\u6b64\uff0c\u9f13\u52b1AdWords\u754c\u9762\u7684\u65b0\u7528\u6237\u6218\u7565\u6027\u5730\u601d\u8003\u4ed6\u4eec\u5982\u4f55\u5229\u7528\u8c37\u6b4c\u7684\u4ed8\u8d39\u641c\u7d22\u5e73\u53f0\u7684\u673a\u4f1a\u662f\u5f88\u91cd\u8981\u7684\u3002\u5982\u679c\u4f60\u662fAdWords\u7684\u65b0\u624b\uff0c\u60f3\u77e5\u9053\u5982\u4f55\u907f\u514d\u7c7b\u4f3c\u7684\u9677\u9631\uff0c\u6211\u9f13\u52b1\u4f60:<\/p>\n
\u9605\u8bfbPPC\u535a\u5ba2\u548c\u7535\u5b50\u4e66\uff0c\u50cf\u8fd9\u4e00\u4e2a\uff0c\u90a3\u4e9b\u7531\u6211\u4eec\u7684\u670b\u53cb\u5199\u5728PPC Hero, Click Equations, the PPC Prospector Blog\u548c\u5176\u4ed6\u3002\u4e0ePPC\u4e13\u5bb6\u5efa\u7acb\u5173\u7cfb(\u4f60\u4f1a\u60ca\u8bb6\u4e8e\u4ed6\u4eec\u7684\u79ef\u6781\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u4ed6\u4eec\u613f\u610f\u5e2e\u52a9\u548c\u5206\u4eab\u7684\u7a0b\u5ea6)\u3002\u8003\u8651\u4e00\u4e0b\u81ea\u5df1\u505a\u7684\u57f9\u8bad\u8bfe\u7a0b\uff0c\u6bd4\u5982PPC\u535a\u5ba2\u6216Brad Geddes\u8ba4\u8bc1\u77e5\u8bc6\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5168\u9762\u4e86\u89e3AdWords\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u5e76\u5728\u65b0\u529f\u80fd\u63a8\u51fa\u65f6\u4e0d\u65ad\u83b7\u5f97\u4e13\u5bb6\u5efa\u8bae\u3002\u6295\u8d44\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u670d\u52a1\u548c\u57f9\u8bad(\u53ef\u4ee5\u901a\u8fc7\u4ee3\u7406\u673a\u6784\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7WordStream JumpStart\u9879\u76ee)\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u63a5\u89e6\u5230\u4e00\u4e2a\u4e86\u89e3\u4f60\u7684\u4e1a\u52a1\u5e76\u4e3a\u4f60\u628a\u63e1\u8d8b\u52bf\u7684\u4e13\u4e1a\u4eba\u58eb\u3002\u6295\u8d44\u4e00\u4e9bAdWords\u8f6f\u4ef6\uff0c\u6bd4\u5982WordStream, Boost CTR\u548c\u5176\u4ed6\u65e8\u5728\u5e2e\u52a9\u4f60\u53d1\u5c55\u4e1a\u52a1\u7684\u8f6f\u4ef6(\u4e0d\u662f\u8c37\u6b4c\u7684)\u2014\u2014\u5982\u679c\u5b83\u4eec\u53ef\u4ee5\u514d\u8d39\u8bd5\u7528\uff0c\u5c31\u4f1a\u52a0\u5206\u3002\u4f46\u65e0\u8bba\u4f60\u4e0b\u4e00\u6b65\u91c7\u53d6\u54ea\u79cd\u65b9\u5f0f\uff0c\u4e00\u5b9a\u8981\u4e0d\u65ad\u8d28\u7591\u4f60\u7684AdWords\u8d26\u6237\u4e2d\u7684\u9ed8\u8ba4\u8bbe\u7f6e\uff0c\u5e76\u5173\u6ce8\u80fd\u5e2e\u52a9\u4f60\u589e\u52a0\u5229\u6da6\u7684\u6307\u6807\u548c\u7b56\u7565\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u4e2a\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u8c37\u6b4c\u7684AdWords\u754c\u9762\u4e2d\u6709\u4e00\u4e9b\u975e\u5e38\u68d2\u7684\u5de5\u5177\uff0c\u6bd4\u5982: AdWords\u6d3b\u52a8\u5b9e\u9a8c\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u4fee\u6539\u5bbd\u6cdb\u5339\u914d\u5206\u6790\u7ade\u4e89 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-973","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=973"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":2636,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/973\/revisions\/2636"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}