\u5982\u679c\u4f60\u5728PPC\u4ee3\u7406\u516c\u53f8\u5de5\u4f5c\uff0c\u6216\u8005\u53ea\u662f\u5728\u5927\u578b\u6216\u591a\u65b9\u9762\u7684\u516c\u53f8\u7ba1\u7406PPC\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u7ba1\u7406\u591a\u4e2aAdWords\u8d26\u6237\u3002\u589e\u52a0\u7684\u590d\u6742\u6027\u4f1a\u8ba9\u4f60\u7684\u5de5\u4f5c\u53d8\u5f97\u68d8\u624b\uff0c\u4f60\u7684\u7ed3\u679c\u53ef\u80fd\u4f1a\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u53d7\u5230\u5f71\u54cd\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u4f7f\u7ba1\u7406\u591a\u4e2a\u5ba2\u6237\u5e10\u6237\u66f4\u6d41\u7545\u548c\u66f4\u6709\u6548\u7684\u63d0\u793a\u3002<\/p>\n
1\u3002\u6bcf\u5929\u81f3\u5c11\u767b\u5f55\u4e00\u4e2aAdWords\u8d26\u6237\u4e00\u6b21<\/p>\n
PPC\u6709\u65f6\u662f\u4e0d\u53ef\u9884\u6d4b\u7684\uff0c\u91cd\u8981\u7684\u662f\u8981\u786e\u4fdd\u623f\u5b50\u6ca1\u6709\u88ab\u70e7\u6bc1\u3002\u5f53\u7ba1\u7406\u591a\u4e2a\u8c37\u6b4cAdWords\u5e10\u6237\u65f6\uff0c\u6211\u7684\u5ba2\u6237\u4e2d\u5fc3(MCC)\u5e10\u6237\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u6709\u7528\u7684\u4eea\u8868\u76d8\uff0c\u4ee5\u4fbf\u540c\u65f6\u83b7\u5f97\u6240\u6709\u8fd9\u4e9b\u5e10\u6237\u7684\u5feb\u901f\u6bcf\u65e5\u6982\u8ff0\u3002\u5728MCC\u4eea\u8868\u677f\u4e0a\uff0c\u6709\u4e00\u4e2a\u5173\u952e\u6027\u80fd\u6307\u6807\u7684\u9876\u5c42\u89c6\u56fe\uff0c\u5305\u62ec\u5370\u8c61\u3001\u70b9\u51fb\u548c\u8f6c\u6362\u7684\u7edf\u8ba1\u6570\u636e\u3002\u8f7b\u677e\u8bbf\u95ee\u60a8\u7ba1\u7406\u7684\u5e10\u6237\u4e2d\u7684\u6570\u636e\uff0c\u53ef\u4ee5\u6e05\u695a\u5730\u77e5\u9053\u4f55\u65f6\u4f55\u5730\u9700\u8981\u706d\u706b\u3002<\/p>\n
2\u3002\u4e0d\u8981\u8ba9\u5199\u51e0\u767e\u4e2a\u6587\u672c\u5e7f\u544a\uff0c\u6539\u53d8\u65e0\u6570\u7684\u51fa\u4ef7\uff0c\u6dfb\u52a0\u6210\u5343\u4e0a\u4e07\u7684\u5173\u952e\u8bcd\u6084\u6084\u9760\u8fd1\u4f60\u3002\u8ba9\u6ca1\u6709\u660e\u663e\u95ee\u9898\u7684\u8d26\u6237\u4e0d\u4e3a\u4eba\u6240\u6ce8\u610f\u662f\u5f88\u8bf1\u4eba\u7684\uff0c\u4f46\u5f53\u5ba2\u6237\u63d0\u51fa\u201c\u505a\u4e86\u4ec0\u4e48?\u201d\u7a81\u51fb\u68c0\u67e5\u65f6\u7684\u7a81\u51fb\u6d4b\u9a8c\u3002\u4e3a\u6bcf\u4e2a\u88ab\u7ba1\u7406\u7684\u5e10\u6237\u6bcf\u6708\u4e0b\u8f7d\u4e00\u4e2aChange History\u62a5\u544a\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4e86\u89e3\u65f6\u95f4\u82b1\u8d39\u5728\u4ec0\u4e48\u65f6\u5019\u548c\u4ec0\u4e48\u5730\u65b9\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e2a\u5e10\u6237\u90fd\u5f97\u5230\u4e86\u5b83\u6240\u9700\u8981\u7684\u7167\u987e\u3002\u66f4\u6539\u5386\u53f2\u62a5\u544a\u53ef\u4ee5\u5728AdWords\u5e10\u6237\u7684\u62a5\u544a\u548c\u5de5\u5177\u9009\u9879\u5361\u4e2d\u627e\u5230\u3002<\/p>\n
3\u3002\u4e3a\u4e86\u4e0e\u5ba2\u6237\u5efa\u7acb\u548c\/\u6216\u7ee7\u7eed\u5bcc\u6709\u6210\u6548\u7684\u5173\u7cfb\uff0c\u6700\u91cd\u8981\u7684\u662f\u4ed6\u4eec\u80fd\u628aPPC\u7684\u6210\u529f\u5f52\u529f\u4e8e\u4f60\u7684\u7ba1\u7406\u3002\u6700\u6e05\u6670\u7684\u65b9\u5f0f\u5c31\u662f\u901a\u8fc7\u62a5\u544a\u3002\u4f7f\u7528My Client Center\u5e10\u6237\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u521b\u5efa\u62a5\u544a\u6a21\u677f\uff0c\u4ee5\u4fbf\u5728\u6307\u5b9a\u7684\u65e5\u671f\u5728\u6240\u6709\u5e10\u6237\u548c\u7535\u5b50\u90ae\u4ef6\u4e4b\u95f4\u8fd0\u884c\u3002\u53ef\u4ee5\u5728MCC\u5e10\u6237\u7684\u5ba2\u6237\u7aef\u62a5\u544a\u9009\u9879\u5361\u4e2d\u521b\u5efa\u591a\u4e2a\u5ba2\u6237\u7aef\u62a5\u544a\u3002\u641c\u7d22\u548c\u663e\u793a\u7f51\u7edc\u7684\u719f\u6089\u7684AdWords\u683c\u5f0f\uff0c\u5305\u62ec\u6d3b\u52a8\u548c\u6295\u653e\u4e1a\u7ee9\u62a5\u544a\uff0c\u5728\u8fd9\u4e2a\u9886\u57df\u90fd\u662f\u53ef\u8bbf\u95ee\u548c\u53ef\u5b9a\u5236\u7684\u3002Allena Rouse\u662fWordStream\u7684\u5ba2\u6237\u670d\u52a1\u4e13\u5bb6\uff0c\u5979\u4f7f\u7528\u6570\u5b66\u6280\u5de7\u6765\u6700\u5927\u5316\u5ba2\u6237\u7684ROAS\u3002\u5927\u7ea6\u57282008\u5e74\u7684\u67d0\u4e2a\u65f6\u5019\uff0c\u5979\u88ab\u8feb\u8fdb\u884c\u4ed8\u8d39\u641c\u7d22\uff0c\u4f46\u81f3\u4eca\u4ecd\u672a\u627e\u5230\u201c5\u7f8e\u5206\u70b9\u51fb\u201d\u7684\u795e\u8bdd\u4e4c\u6258\u90a6\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5173\u4e8e\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5982\u679c\u4f60\u5728PPC\u4ee3\u7406\u516c\u53f8\u5de5\u4f5c\uff0c\u6216\u8005\u53ea\u662f\u5728\u5927\u578b\u6216\u591a\u65b9\u9762\u7684\u516c\u53f8\u7ba1\u7406PPC\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u7ba1\u7406\u591a\u4e2aAdWords\u8d26\u6237 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-980","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=980"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":2643,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions\/2643"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}