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4\u3002\u7531\u4e8e\u5f88\u5c11\u6709\u4eba\u8bbf\u95eeSaaS\u7f51\u7ad9\u65f6\u5bf9\u4ea7\u54c1\u6ca1\u6709\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5174\u8da3\uff0c\u91cd\u65b0\u5b9a\u4f4d\u662fSaaS\u521d\u521b\u516c\u53f8\u4e0e\u6f5c\u5728\u5ba2\u6237\u91cd\u65b0\u5efa\u7acb\u8054\u7cfb\u3001\u5c06\u54c1\u724c\u5c55\u793a\u5728\u4ed6\u4eec\u9762\u524d\u7684\u597d\u65b9\u6cd5\u3002\u518d\u8425\u9500\u6709\u4e24\u79cd\u65b9\u5f0f\u3002\u7b2c\u4e00\u79cd\u65b9\u6cd5\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u201c\u518d\u8425\u9500101\u201d\uff0c\u5c31\u662f\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u653e\u4e00\u4e2aAdWords\u6807\u7b7e\uff0c\u5411\u6240\u6709\u8bbf\u95ee\u4f60\u7f51\u7ad9\u7684\u4eba\u505a\u5e7f\u544a\u3002\u8fd9\u662f\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u4e00\u79cd\u4e0d\u9519\u7684\u65b9\u6cd5\uff0c\u5373\u4f7f\u662f\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\u7684\u57fa\u672c\u518d\u8425\u9500\u6d3b\u52a8\u4e5f\u4f1a\u4ea7\u751f\u4e00\u4e9b\u8f6c\u6362\u3002\u7136\u800c\uff0c\u4e00\u4e9b\u5c0f\u7684\u8c03\u6574\uff0c\u4f60\u8fbe\u5230\u4f60\u4ee5\u524d\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u7684\u65b9\u5f0f\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u4f60\u7684\u7ed3\u679c\u3002\u4e0d\u540c\u4e8e\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\uff0c\u4eba\u4eec\u4f1a\u4e3a\u4e86\u8d2d\u4e70\u4e0d\u540c\u7684\u4ea7\u54c1\u800c\u53cd\u590d\u8bbf\u95ee\uff0cSaaS\u7f51\u7ad9\u901a\u5e38\u53ea\u51fa\u552e\u4e00\u79cd\u4ea7\u54c1\u3002\u8fd9\u610f\u5473\u7740\u7784\u51c6\u90a3\u4e9b\u5df2\u7ecf\u8f6c\u53d8\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u662f\u6ca1\u6709\u4ef7\u503c\u7684\u3002\u4e0e\u5176\u7784\u51c6\u6240\u6709\u8bbf\u95ee\u4f60\u7f51\u7ad9\u7684\u4eba\uff0c\u4e0d\u5982\u57fa\u4e8e\u5df2\u7ecf\u5728\u4f60\u7f51\u7ad9\u4e0a\u8f6c\u6362\u7684\u7528\u6237\u521b\u5efa\u4e00\u4e2a\u81ea\u5b9a\u4e49\u7684\u53d7\u4f17\uff0c\u7136\u540e\u5c06\u8fd9\u4e9b\u7528\u6237\u6392\u9664\u5728\u91cd\u65b0\u5b9a\u4f4d\u7684\u53d7\u4f17\u4e4b\u5916\u3002<\/p>\n
\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u5c06\u4e0d\u4f1a\u6d6a\u8d39\u8d44\u91d1\u5411\u90a3\u4e9b\u5df2\u7ecf\u4e3a\u60a8\u7684SaaS\u4ed8\u8d39\u7684\u7528\u6237\u8fdb\u884c\u8425\u9500\uff0c\u800c\u662f\u5c06\u66f4\u591a\u7684\u8d44\u91d1\u7528\u4e8e\u63a5\u89e6\u6709\u52a8\u673a\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n
5\u3002\u5f53\u4f60\u770b\u5230SaaS\u5173\u952e\u5b57\u7684\u5efa\u8bae\u51fa\u4ef7\u8c37\u6b4c\u5217\u8868\u65f6\uff0c\u4f60\u5f88\u96be\u4e0d\u76b1\u7709\u3002\u867d\u7136\u4e0eSaaS\u4ea7\u54c1\u7684\u6708\u6210\u672c\u76f8\u6bd4\uff0c\u5927\u591a\u6570SaaS\u5173\u952e\u8bcd\u7684\u5e73\u5747CPC\u4f3c\u4e4e\u90fd\u5f88\u9ad8\uff0c\u4f46\u5728\u8ba1\u7b97\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u65f6\uff0c\u4e00\u5b9a\u8981\u6b63\u786e\u770b\u5f85\u8fd9\u4e9b\u95ee\u9898\u3002\u5982\u679c\u4f60\u4ee5\u6bcf\u670849\u7f8e\u5143\u7684\u4ef7\u683c\u63d0\u4f9b\u4e00\u4e2aSaaS\u4ea7\u54c1\uff0c\u800c\u83b7\u53d6\u4ed8\u8d39\u5ba2\u6237\u7684\u6210\u672c\u662f150\u7f8e\u5143\uff0c\u90a3\u4e48\u5f88\u5bb9\u6613\u5c31\u4f1a\u8ba4\u4e3a\u8fd9\u4e2a\u6d3b\u52a8\u5931\u8d25\u4e86\u3002\u7136\u800c\uff0c\u68c0\u67e5SaaS\u4ea7\u54c1ROI\u7684\u6b63\u786e\u65b9\u6cd5\u662f\u67e5\u770b\u6240\u83b7\u5f97\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c(CLV)\u3002\u5927\u591a\u6570SaaS\u4ea7\u54c1\u7684\u6d41\u5931\u7387\u57281%\u52305%\u4e4b\u95f4\u3002\u8fd9\u610f\u5473\u7740\uff0c\u6bcf20-100\u540d\u7528\u6237\u4e2d\u5c31\u67091\u4eba\u6bcf\u6708\u53d6\u6d88\u8ba2\u9605\u3002\u5982\u679c\u60a8\u7684\u5e73\u5747\u6d41\u5931\u7387\u4e3a5%\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u4f30\u8ba1\u6bcf\u4e2a\u65b0\u5ba2\u6237\u7684\u5e73\u5747\u5bff\u547d\u4e3a20\u4e2a\u6708\u3002<\/p>\n
\u6309\u6bcf\u670849\u7f8e\u5143\u8ba1\u7b97\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u83b7\u5f97\u7684\u6bcf\u4e2a\u65b0\u5ba2\u6237\u5e73\u5747\u4ef7\u503c980\u7f8e\u5143\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c20\u7f8e\u5143\u7684\u5efa\u8baeCPC\u51fa\u4ef7\u8c37\u6b4c\u7684\u5173\u952e\u5b57\u89c4\u5212\u5668\u56de\u62a5\u770b\u8d77\u6765\u4e0d\u518d\u90a3\u4e48\u6602\u8d35\u3002\u4e0d\u8981\u5bf9\u9ad8\u6602\u7684CPC\u51fa\u4ef7\u754f\u7f29\u4e0d\u524d\uff0c\u800c\u662f\u5c06SaaS\u4ea7\u54c1\u7684\u5e7f\u544a\u6210\u672c\u4e0e\u9884\u671f\u4ece\u6bcf\u4e2a\u5ba2\u6237\u8eab\u4e0a\u83b7\u5f97\u7684\u5229\u6da6\u653e\u5728\u4e00\u8d77\u3002\u4e00\u65e6\u4f60\u4f7f\u7528CLV\u6765\u786e\u5b9aROI\uff0c\u800c\u4e0d\u662fCPC\uff0c\u4f60\u5c31\u4f1a\u610f\u8bc6\u5230\u5373\u4f7f\u662f\u6700\u96be\u7684\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u5b57\u4e5f\u4e0d\u50cf\u5b83\u4eec\u770b\u8d77\u6765\u90a3\u4e48\u6602\u8d35\u3002<\/p>\n
6\u3002<\/p>\n
\u8f6f\u4ef6\u662f\u4e00\u79cd\u65e0\u5f62\u4ea7\u54c1\u3002\u4f60\u611f\u89c9\u4e0d\u5230\u5b83\uff0c\u95fb\u4e0d\u5230\u5b83\uff0c\u4e5f\u770b\u4e0d\u5230\u5b83\u3002\u8fd9\u4f7f\u5f97\u8bc4\u4f30\u548c\u6bd4\u8f83\u8f6f\u4ef6\u7684\u8fc7\u7a0b\u53d8\u5f97\u56f0\u96be\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5927\u591a\u6570SaaS\u8f6f\u4ef6\u5e02\u573a\u4e0a\u7684\u4eba\u5728\u8d2d\u4e70\u4e4b\u524d\u4f1a\u6bd4\u8f83\u51e0\u4e2a\u9009\u9879\u3002<\/p>\n
SaaS\u516c\u53f8\u660e\u767d\u8fd9\u4e00\u70b9\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u901a\u8fc7\u514d\u8d39\u8bd5\u7528\u4f7f\u6d4b\u8bd5\u4ea7\u54c1\u53d8\u5f97\u5bb9\u6613\u3002\u4f5c\u4e3a\u4e00\u4e2a\u521d\u521b\u516c\u53f8\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u8fd9\u79cd\u6bd4\u8f83\u7684\u9700\u8981\uff0c\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u5c06\u7ade\u4e89\u54c1\u724c\u540d\u79f0\u548c\u4ea7\u54c1\u4f5c\u4e3a\u5173\u952e\u8bcd\u3002\u5728Basecamp\u7684\u54c1\u724c\u641c\u7d22<\/p>\n
\u4e0a\u6295\u653e\u6fc0\u70c8\u7ade\u4e89\u5e7f\u544a\u7684\u516c\u53f8\uff0c\u7ade\u4e89\u5173\u952e\u8bcd\u53ef\u80fd\u5f88\u8d35\uff0c\u4f46\u5b83\u4eec\u5bf9\u4f60\u83b7\u53d6\u5ba2\u6237\u7684\u52aa\u529b\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u597d\u5904:\u5b83\u4eec\u6709\u6548\u3002\u5f53\u60a8\u8003\u8651SaaS\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u65f6\uff0c\u7ade\u4ef7\u7ade\u4e89\u5173\u952e\u5b57\u7684\u6210\u672c\u53d8\u5f97\u66f4\u52a0\u53ef\u63a7\u3002<\/p>\n
\u8c37\u6b4c\u5728\u4f7f\u7528\u7ade\u4e89\u54c1\u724c\u540d\u505a\u5e7f\u544a\u65f6\u65bd\u52a0\u4e86\u4e00\u4e9b\u9650\u5236\u3002\u9996\u5148\uff0c\u4f60\u4e0d\u80fd\u5728\u4f60\u7684\u5e7f\u544a\u4e2d\u4f7f\u7528\u7ade\u4e89\u5bf9\u624b\u7684\u5546\u6807\u3002\u5176\u6b21\uff0c\u4f60\u4e0d\u5e94\u8be5\u5728\u4f60\u7684\u5e7f\u544a\u6587\u6848\u6216\u767b\u9646\u9875\u9762\u4e2d\u6dfb\u52a0\u4efb\u4f55\u865a\u5047\u58f0\u660e\u6216\u4e0d\u516c\u5e73\u7684\u6bd4\u8f83\u3002\u5c06\u8fd9\u4e00\u7b56\u7565\u4ed8\u8bf8\u5b9e\u65bd\u7684\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u6295\u6807\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u540d\u79f0\u3002\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u7535\u5b50\u90ae\u4ef6\u8425\u9500SaaS\u521d\u521b\u516c\u53f8\u7684\u4e00\u90e8\u5206\uff0c\u4f60\u53ef\u4ee5\u5728\u4f60\u7684\u6d3b\u52a8\u4e2d\u4f7f\u7528\u5173\u952e\u8bcd\u6dfb\u52a0\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u540d\u79f0\uff0c\u6bd4\u5982:<\/p>\n
[\u6301\u7eed\u8054\u7cfb]<\/p>\n
“\u6301\u7eed\u8054\u7cfb” <\/p>\n
+\u6301\u7eed+\u8054\u7cfb<\/p>\n
\u4f60\u4e5f\u53ef\u4ee5\u9488\u5bf9\u4e0e\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u76f8\u5173\u7684\u7279\u5b9a\u5173\u952e\u8bcd\u3002\u8fd9\u53ef\u4ee5\u8ba9\u4f60\u5728\u529f\u80fd\u5c42\u9762\u4e0a\u6bd4\u8f83\u4f60\u7684\u4ea7\u54c1\u548c\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u4e0e\u4ef7\u683c\u76f8\u5173\u7684\u5173\u952e\u8bcd\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u4ee5\u7528\u5b83\u6765\u6bd4\u8f83\u4f60\u7684SaaS\u8f6f\u4ef6\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1:<\/p>\n<\/p>\n
“\u6301\u7eed\u8054\u7cfb\u4ef7\u683c” <\/p>\n
“\u6301\u7eed\u8054\u7cfb\u4ef7\u683c” <\/p>\n
“\u6301\u7eed\u8054\u7cfb\u4ef7\u683c” <\/p>\n
[\u6301\u7eed\u8054\u7cfb\u4ef7\u683c]<\/p>\n
“\u6301\u7eed\u8054\u7cfb\u4ef7\u683c” <\/p>\n
+\u6301\u7eed\u8054\u7cfb\u4ef7\u683c<\/p>\n
\u4e0e\u4e00\u4e2a\u5173\u4e8e\u4f60\u7684\u8f6f\u4ef6\u7684\u91d1\u94b1\u4ef7\u503c\u7684\u767b\u5f55\u9875\u9762\u76f8\u5339\u914d\uff0c\u8fd9\u7c7b\u5173\u952e\u5b57\u53ef\u4ee5\u4e3a\u4f60\u7684\u521d\u521b\u516c\u53f8\u5e26\u6765\u7a33\u5b9a\u7684\u8bd5\u7528\u6ce8\u518c\u548c\u4ed8\u8d39\u7528\u6237\u6d41\u3002\u5982\u679c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u540d\u58f0\u4e0d\u597d\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u5b83\uff0c\u5728\u641c\u7d22\u5f15\u64ce\u7684\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u505a\u5e7f\u544a\uff0c\u5c31\u50cf\u4ed6\u4eec\u7684\u5dee\u8bc4\u4e00\u6837\uff0c\u4f7f\u7528\u5173\u952e\u5b57:<\/p>\n
[\u6301\u7eed\u8054\u7cfb\u7684\u8bc4\u8bba]<\/p>\n
“\u6301\u7eed\u8054\u7cfb\u7684\u8bc4\u8bba” <\/p>\n
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