\u6b63\u5982\u82cf\u683c\u62c9\u5e95\u6240\u8bf4:\u4e00\u4e2a\u672a\u7ecf\u8861\u91cf\u7684\u6d3b\u52a8\u662f\u4e0d\u503c\u5f97\u53d1\u8d77\u7684\u3002\u5982\u679c\u4f60\u7684\u6d3b\u52a8\u6ca1\u6709\u5177\u4f53\u7684\u76ee\u6807\u548ckpi(\u4e0e\u76c8\u5229\u80fd\u529b\u6709\u5173)\uff0c\u90a3\u4e48\u4f60\u80af\u5b9a\u4f1a\u8f93\u5f97\u4e00\u8d25\u6d82\u5730\u3002\u5e76\u975e\u6240\u6709\u6307\u6807\u90fd\u662f\u5e73\u7b49\u7684\u3002\u867d\u7136\u70b9\u51fb\u548c\u4f1a\u8bdd\u53ef\u80fd\u4f1a\u8ba9\u4f60\u5f00\u5fc3\uff0c\u4f46\u5b83\u4eec\u4e0d\u4f1a\u8ba9\u4f60\u8d5a\u94b1\u3002\u4ed6\u4eec\u7684\u865a\u8363\u5fc3\u6307\u6807\u3002\u76f8\u53cd\u5730\uff0c\u83b7\u53d6\u80fd\u591f\u5e2e\u52a9\u4f60\u63a8\u52a8\u7528\u6237\u7c98\u6027\uff0c\u4f18\u5316\u4f60\u7684\u6d3b\u52a8\u548c\u89c4\u6a21\u7684\u53c2\u6570\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n
\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u6982\u8ff0\u4e09\u4e2a\u5f3a\u5927\u7684\u3001\u88ab\u4f4e\u4f30\u7684\u5ea6\u91cf\u6807\u51c6\uff0c\u5b83\u4eec\u5c06\u5b9e\u73b0\u8fd9\u4e00\u70b9\u2014\u2014\u5e76\u4e14\u5c06\u5141\u8bb8\u60a8\u771f\u6b63\u63d0\u9ad8\u60a8\u7684PPC\u6d3b\u52a8\u7684\u6027\u80fd\u3002<\/p>\n
1\u3002\u5982\u679c\u4f60\u82b1\u94b1\u662f\u4e3a\u4e86\u8d5a\u94b1\uff0c\u90a3\u4e48\u4f60\u5f88\u53ef\u80fd\u662f\u5728\u7528\u70b9\u51fb\u91cf\u3001\u6d88\u8d39\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u548c\u76c8\u5229\u80fd\u529b\u7b49\u57fa\u672c\u6307\u6807\u6765\u8ffd\u8e2a\u4f60\u7684\u6d3b\u52a8\u8868\u73b0\u3002\u4f60\u53ef\u80fd\u8fd8\u4f1a\u9075\u5faa\u4e00\u4e9b\u7b56\u7565\uff0c\u5982\u8c03\u6574\u51fa\u4ef7\uff0c\u521b\u5efa\u8d1f\u9762\u5173\u952e\u8bcd\uff0c\u5c06\u4e0d\u540c\u5a92\u4ecb(\u5982\u641c\u7d22\u548c\u5c55\u793a)\u4e4b\u95f4\u7684\u6d3b\u52a8\u5206\u5f00\u3002\u5982\u679c\u4f60\u6ca1\u6709\u505a\u8fd9\u4e9b\uff0c\u90a3\u4e48\u4f60\u5e94\u8be5\u91cd\u65b0\u8bc4\u4f30\u4f60\u7684\u5e7f\u544a\u7b56\u7565\u3002\u8df3\u8fc7\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u4f60\u66f4\u6709\u53ef\u80fd\u4ea7\u751f\u635f\u5931\uff0c\u628a\u94b1\u5012\u8fdb\u5395\u6240\u3002\u867d\u7136\u8fd9\u4e9b\u6307\u6807\u5f88\u91cd\u8981\uff0c\u4f46\u6bcf\u56de\u5408\u6536\u76ca(RPS)\u5e94\u8be5\u6210\u4e3a\u4f60\u7684\u51b3\u7b56\u63a8\u52a8\u529b\u3002\u60a8\u5f88\u53ef\u80fd\u5728\u8ba1\u7b97\u60a8\u7684\u51fa\u4ef7\u65f6\uff0c\u5c06\u5176\u4f5c\u4e3a\u5b83\u53ef\u4ee5\u5f97\u5230\u7684\u6700\u4f4e\u4ef7\u503c\uff0c\u540c\u65f6\u4ecd\u7136\u5728\u5404\u81ea\u7684\u7f51\u7edc\u4e0a\u83b7\u5f97\u7275\u5f15\u529b\u3002\u4f46\u662f\uff0c\u53ea\u6709\u77e5\u9053\u6bcf\u4e2a\u4f1a\u8bdd\u7684\u771f\u5b9e\u6536\u5165\uff0c\u624d\u80fd\u8ba1\u7b97\u51fa\u76c8\u5229\u80fd\u529b\u548c\u76f8\u5bf9\u5229\u6da6\u7387\u3002\u867d\u7136\u4e3a\u70b9\u51fb\u91cf\u548c\u8f6c\u5316\u7387\u8bbe\u5b9a\u73b0\u91d1\u4ef7\u503c\u662f\u5173\u952e\uff0c\u4f46\u8fd9\u66f4\u50cf\u662f\u4e00\u4e2a\u4f30\u8ba1\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u786e\u5207\u7684\u6570\u5b57\u3002\u5982\u679c\u4f60\u7684\u51fa\u4ef7\u662f\u57fa\u4e8e60%\u7684\u70b9\u51fb\u4f1a\u4ea7\u751f\u6536\u76ca(\u6e38\u620f\u90a6\u6ce8:\u5982\u5728eBay\u4e0a\u62cd\u5356)\uff0c\u6216\u8005\u5728\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u4e2d\u670910%\u7684\u6ce8\u518c\u7528\u6237\u9009\u62e9\u4ed8\u8d39\u9009\u9879\u7684\u5047\u8bbe\uff0c\u90a3\u4e48\u4f60\u7684\u51fa\u4ef7\u6536\u76ca\u5c06\u7531\u591a\u4e2a\u6ce2\u52a8\u7684\u72ec\u7acb\u53d8\u91cf\u51b3\u5b9a\u3002\u4f8b\u5982\uff0cSpotify\u7684PPC\u767b\u9646\u9875\u9762\u9f13\u52b1\u514d\u8d39\u6a21\u5f0f\u548c\u4ed8\u8d39\u6a21\u5f0f\u7684\u6ce8\u518c\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u786e\u5b9a\u7528\u6237\u83b7\u53d6\uff0c\u8fd8\u53ef\u4ee5\u786e\u5b9a\u6bcf\u4e2a\u6d3b\u52a8\u7684RPS:<\/p>\n
\u3002\u5982\u679c\u8fd9\u4e9b\u503c\u5728\u7279\u5b9a\u7684\u6d3b\u52a8\u4e2d\u5b8c\u5168\u4e0d\u540c\uff0c\u90a3\u4e48\u5b83\u4eec\u53ef\u80fd\u4f1a\u8ba9\u4f60\u7684\u4f30\u7b97\u843d\u7a7a\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4f7f\u7528RPS\u5219\u610f\u5473\u7740\u4f60\u5c06\u652f\u51fa\u4e0e\u6536\u76ca\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n
RPS\u8fd8\u5141\u8bb8\u60a8\u8bf4\u660e\u591a\u4e2a\u4ea7\u751f\u6536\u5165\u7684\u4e8b\u4ef6\u3002\u4f8b\u5982\uff0c\u8f6c\u6362\u53ef\u80fd\u4f1a\u8ba1\u7b97\u7528\u6237\u8d2d\u4e70\u7684\u5355\u4e00\u5546\u54c1\uff0c\u4f46RPS\u5141\u8bb8\u4f60\u8ba1\u7b97\u591a\u6b21\u8d2d\u4e70\u6216\u4e00\u6b21\u8d2d\u4e70\u548c\u4e00\u6b21\u8ffd\u52a0\u9500\u552e\u3002\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5c06\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u83b7\u53d6\u8fdb\u884c\u7ec6\u5206\uff0c\u4ee5\u5b9e\u73b0\u76c8\u5229\u6700\u5927\u5316\u3002\u50cf\u4e9a\u9a6c\u900a\u4e00\u6837:\u77e5\u9053\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\u6765\u81ea\u54ea\u91cc\u3002\u5b83\u8fd8\u5141\u8bb8\u4f60\u5c06\u6d88\u6781\u7684\u6536\u76ca\u4e8b\u4ef6\uff0c\u5982\u9000\u6b3e\u548c\u9000\u8d27\uff0c\u4e0e\u4f60\u7684\u6d3b\u52a8\u8054\u7cfb\u8d77\u6765\u3002\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u786e\u5b9a\u5b83\u4eec\u662f\u5982\u4f55\u5f71\u54cd\u6536\u5165\u548c\u76c8\u5229\u80fd\u529b\u7684\u3002\u8ba1\u7b97RPS\u7684\u5173\u952e\u662f\u4ece\u4e8c\u8fdb\u5236\u8ba1\u6570\u5230\u5341\u8fdb\u5236\u8ba1\u6570\u2014\u2014\u4e0d\u8981\u4ee5\u662f\u6216\u5426\u6765\u8ba1\u6570\u8f6c\u6362\uff0c\u800c\u662f\u6839\u636e\u4e8b\u4ef6\u7684\u5b9e\u9645\u73b0\u91d1\u4ef7\u503c\u6765\u8ba1\u6570\u3002\u7136\u540e\u4f7f\u7528\u8de8\u6e20\u9053\u5206\u6790\u5c06\u6240\u6709\u8f6c\u6362\u4e8b\u4ef6(\u79ef\u6781\u7684\u548c\u6d88\u6781\u7684)\u4e0e\u4f1a\u8bdd\u8054\u7cfb\u8d77\u6765\u3002<\/p>\n
2\u3002PPC\u6d3b\u52a8\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u6307\u6807\u662f\u5230\u8fbe\u4f60\u7684\u767b\u9646\u9875\u9762\u7684\u7528\u6237\u7acb\u5373\u79bb\u5f00\u800c\u4e0d\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\u7684\u6bd4\u7387\u3002\u7528\u6237\u6d41\u5931\u7684\u539f\u56e0\u6709\u5f88\u591a\uff0c\u8fd9\u53d6\u51b3\u4e8e\u8f6c\u6362\u70b9\u7684\u7ed3\u6784\u3002\u5b83\u4eec\u53ef\u80fd\u4f1a\u5728\u70b9\u51fb\u8fdb\u5165\u7b2c\u4e8c\u4e2a\u9875\u9762\u4e4b\u524d\u5f39\u51fa;\u672a\u586b\u5199\u8868\u683c\u7684;\u6216\u8005\u5728\u5b8c\u6210\u8ba2\u5355\u4e4b\u524d\u5c31\u653e\u5f03\u8d2d\u4e70\u6d41\u7a0b\u3002\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u591a\u6b65\u9aa4\u7684\u8fc7\u7a0b(\u4f8b\u5982\uff0c\u8981\u6c42\u7528\u6237\u5728\u586b\u5199\u8868\u5355\u4e4b\u524d\u70b9\u51fb\u5230\u7b2c\u4e8c\u4e2a\u9875\u9762)\uff0c\u90a3\u4e48\u77e5\u9053wh\u5728\u4ed6\u4eec\u79bb\u5f00\u4e4b\u524d\u662f\u7279\u522b\u91cd\u8981\u7684\u3002\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u5355\u6b65\u9aa4\u7684\u8fc7\u7a0b\uff0c\u90a3\u4e48\u4f60\u53ef\u4ee5\u5728\u8c37\u6b4cAnalytics\u4e2d\u8ddf\u8e2autm(\u5982source\u548ccampaign)\u7684\u53cd\u5f39\uff0c\u5e76\u7acb\u5373\u770b\u5230\u53cd\u5f39\u6765\u81ea\u54ea\u91cc\u3002\u5bf9\u4e8e\u66f4\u590d\u6742\u7684\u6d41\u7a0b\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u66f4\u590d\u6742\u7684\u4ea7\u54c1\u5206\u6790\u3002\u5373\u4f7f\u4f60\u4ee5CPA\u8d39\u7387\u8fd0\u884c\u9644\u5c5e\u7a0b\u5e8f\uff0c\u53ea\u652f\u4ed8\u8f6c\u5316\u7387\uff0c\u53cd\u5f39\u4ecd\u7136\u503c\u5f97\u8ddf\u8e2a\u3002\u867d\u7136\u4e00\u4e2a\u7cdf\u7cd5\u7684\u8fc7\u7a0b\u53ef\u80fd\u4e0d\u4f1a\u8ba9\u4f60\u635f\u5931\u91d1\u94b1\uff0c\u4f46\u5b83\u4e5f\u4e0d\u4f1a\u8ba9\u4f60\u83b7\u5f97\u5e94\u6709\u7684\u5229\u6da6\uff0c\u800c\u4e14\u4f1a\u963b\u6b62\u4f60\u7684\u6d3b\u52a8\u83b7\u5f97\u5438\u5f15\u529b\u2014\u2014\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u662f\u5728\u6d6a\u8d39\u4f60\u7684\u65f6\u95f4\u3002<\/p>\n
\u7cdf\u7cd5\u7684\u9875\u9762\u8bbe\u8ba1:\u6e05\u6670\u7684\u7528\u6237\u4f53\u9a8c\u662f\u63d0\u4f9b\u6b63\u786e\u4fe1\u606f\u7684\u5173\u952e\uff0c\u4ee5\u4e00\u79cd\u5bf9\u7528\u6237\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u3002\u5f53\u8c08\u5230\u767b\u9646\u9875\u9762\u8bbe\u8ba1\u65f6\uff0c\u6e05\u6670\u603b\u662f\u80dc\u8fc7\u8bf4\u670d\u529b\u3002\u51b2\u7a81\u7684\u9009\u62e9:\u8ba9\u7528\u6237\u505a\u4e00\u4ef6\u4e8b\u3002\u62e5\u6709\u591a\u4e2a\u76f8\u4e92\u51b2\u7a81\u7684\u64cd\u4f5c\u5c06\u9f13\u52b1\u7528\u6237\u4e0d\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\u3002\u590d\u6742\u7684\u8f6c\u6362\u8fc7\u7a0b:\u60a8\u7684\u8868\u5355\u662f\u5426\u9700\u8981\u51e0\u4e2a\u6b65\u9aa4\uff0c\u6216\u8005\u9700\u8981\u66f4\u591a\u7684\u5b57\u6bb5?\u4fdd\u6301\u4e8b\u60c5\u7b80\u5355\uff0c\u7136\u540e\u586b\u8865\u7a7a\u7f3a\uff0c\u53ef\u4ee5\u4e3a\u4f60\u7684\u6f0f\u6597\u9876\u90e8\u5e26\u6765\u66f4\u591a\u7684\u7ebf\u7d22\u3002\u8bef\u5bfc\u6027\u7684\u5e7f\u544a\u62f7\u8d1d:\u5982\u679c\u4f60\u7684\u5e7f\u544a\u5c06\u7528\u6237\u5f15\u5bfc\u5230\u4e0d\u5408\u9002\u7684\u767b\u9646\u9875\u9762\uff0c\u7528\u6237\u5728\u5230\u8fbe\u4f60\u7684\u7f51\u7ad9\u65f6\u5c31\u4f1a\u611f\u5230\u88ab\u8bef\u5bfc\u6216\u56f0\u60d1\uff0c\u8fd9\u5c06\u635f\u5bb3\u4f60\u7684\u8f6c\u5316\u7387\u548c\u8d28\u91cf\u8bc4\u5206\u3002\u8fd9\u5305\u62ec\u4f60\u7684cta\u3002\u5982\u679c\u4f60\u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\uff0c\u4f60\u6700\u597d\u7acb\u5373\u63d0\u4f9b\u7ed9\u4ed6\u4eec\u3002\u6ca1\u6709\u5438\u5f15\u529b\u7684cta:\u50cf\u201c\u63d0\u4ea4\u201d\u548c\u201c\u7533\u8bf7\u201d\u8fd9\u6837\u7684\u8bcd\u5e76\u4e0d\u80fd\u6fc0\u53d1\u884c\u52a8\u3002\u6d4b\u8bd5\u5177\u4f53\u7684\u884c\u52a8\u547c\u5401\uff0c\u5982\u201c\u4e0b\u8f7d\u60a8\u7684\u62a5\u544a\u201d\u548c\u201c\u8bf7\u6c42\u8bbf\u95ee\u201d\uff0c\u4ee5\u63d0\u4f9b\u66f4\u591a\u7684\u80cc\u666f\u548c\u6fc0\u52b1\u884c\u52a8\u3002\u8425\u9500\u76ee\u6807\u9519\u8bef:\u4e0e\u4e0a\u8ff0\u7c7b\u4f3c\uff0c\u5438\u5f15\u5bf9\u4f60\u7684\u4ea7\u54c1\u4e0d\u611f\u5174\u8da3\u7684\u7528\u6237\u610f\u5473\u7740\u6d6a\u8d39\u91d1\u94b1\u7684\u901f\u5ea6\u6bd4\u4f60\u610f\u8bc6\u5230\u7684\u8981\u5feb\u3002<\/p>\n
\u5206\u79bb\u6d4b\u8bd5cta\u3001\u9875\u9762\u8bbe\u8ba1\u548c\u9875\u9762\u4e0a\u7684\u526f\u672c\u5728\u8bc6\u522b\u6700\u4f73\u9875\u9762\u5e03\u5c40\u4ee5\u9a71\u52a8\u8f6c\u6362\u65b9\u9762\u975e\u5e38\u6709\u6548\u3002\u4f8b\u5982\uff0c\u8457\u540d\u7684\u739b\u4e3d\u838e\u00b7\u6885\u8036\u5c14(Marissa Mayer)\u6d4b\u8bd5\u4e8640\u79cd\u6df1\u6d45\u4e0d\u4e00\u7684\u84dd\u8272\uff0c\u4ee5\u4fbf\u4e3a\u8d85\u94fe\u63a5\u6587\u672c\u627e\u5230\u5408\u9002\u7684\u989c\u8272\u3002Uber\u76ee\u524d\u9488\u5bf9\u65b0\u53f8\u673a\u7684AdWords\u767b\u9646\u9875\u9762\u4e5f\u7ecf\u8fc7\u4e86\u5e7f\u6cdb\u7684\u6d4b\u8bd5\uff0c\u4ece\u6b63\u786e\u7684\u8868\u5355\u5b57\u6bb5\u5230CTA:<\/p>\n
\u867d\u7136\u8fd9\u79cd\u4f18\u5316\u65b9\u6cd5\u53ef\u80fd\u662f\u5b9e\u7528\u7684\uff0c\u4f46\u6709\u65f6\u7ed3\u679c\u662f\u8fb9\u7f18\u7684\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u91cd\u65b0\u8bbe\u8ba1\u60a8\u7684\u767b\u9646\u9875\u9762\uff0c\u5c06\u6574\u4e2a\u65c5\u7a0b\u90fd\u8003\u8651\u5728\u5185\u3002\u5728\u5206\u6790\u4e3a\u4ec0\u4e48\u83b7\u80dc\u7684\u53d8\u4f53\u8868\u73b0\u5f97\u66f4\u597d\u65f6\uff0c\u7406\u89e3\u7528\u6237\u7684\u884c\u4e3a\u662f\u5f88\u91cd\u8981\u7684\u3002\u662f\u4ec0\u4e48\u4fc3\u4f7f\u4f60\u7684\u7528\u6237\u91c7\u53d6\u884c\u52a8?\u662f\u4ef7\u503c\u4e3b\u5f20\uff0c\u8fd8\u662f\u65b0\u767b\u9646\u9875\u9762\u7684\u7528\u6237\u4f53\u9a8c?\u8fd9\u79cd\u7406\u89e3\u5c06\u5bfc\u81f4\u4f60\u5728\u8425\u9500\u7684\u5176\u4ed6\u9886\u57df\u53d6\u5f97\u7a81\u7834\u3002\u5982\u679c\u4f60\u60f3\u8ba9\u7528\u6237\u6267\u884c\u4e00\u4e2a\u7279\u5b9a\u7684\u64cd\u4f5c\uff0c\u660e\u667a\u7684\u505a\u6cd5\u662f\u5254\u9664\u5e72\u6270\u548c\u66ff\u4ee3\u9009\u9879\uff0c\u5c06\u5b83\u4eec\u76f4\u63a5\u6307\u5411\u5355\u4e2aCTA\u3002\u4e3e\u4e2a\u660e\u786e\u76ee\u7684\u7684\u4f8b\u5b50\uff0c\u770b\u770b\u8c37\u6b4c\u7684\u4e3b\u9875(\u5982\u4e0b)\uff0c\u7136\u540e\u5c06\u5176\u4e0eYahoo.com\u4e0a\u63d0\u4f9b\u7684\u5185\u5bb9\u8fdb\u884c\u6bd4\u8f83\u3002\u8ba9\u4f60\u7684\u4fe1\u606f\u4e0e\u542c\u4f17\u7684\u5174\u8da3\u548c\u671f\u671b\u76f8\u5339\u914d\u4e5f\u5f88\u91cd\u8981\u3002\u7528\u4ed6\u4eec\u7684\u8bed\u8a00\u548c\u4ed6\u4eec\u4ea4\u8c08\u3002\u50cfOptimizely\u3001Hotjar\u548cConvert.com\u8fd9\u6837\u7684\u4ea7\u54c1\u4f7fA\/B\u6d4b\u8bd5\u53d8\u5f97\u7b80\u5355\uff0c\u5e76\u4e14\u5305\u542b\u4e86\u4e00\u4e9b\u5de5\u5177\uff0c\u53ef\u4ee5\u5728\u4e0d\u9700\u8981\u524d\u7aef\u8bbe\u8ba1\u4eba\u5458\u7684\u60c5\u51b5\u4e0b\u5bf9\u9875\u9762\u8fdb\u884c\u52a8\u6001\u7f16\u8f91\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u70ed\u6620\u5c04\u5de5\u5177\uff0c\u5982\u201c\u75af\u72c2\u86cb\u201d(\u663e\u793a\u7528\u6237\u70b9\u51fb\u9875\u9762\u7684\u4f4d\u7f6e)\uff0c\u53ef\u4ee5\u8bf4\u660e\u4f60\u7684\u7528\u6237\u662f\u5982\u4f55\u53c2\u4e0e\u5230\u4f60\u7684\u7f51\u7ad9\u4e2d\u6765\u7684\uff0c\u4ee5\u53ca\u5982\u4f55\u8c03\u6574\u8bbe\u8ba1\uff0c\u5c06\u4ed6\u4eec\u63a8\u5230\u4f60\u60f3\u8981\u7684\u5730\u65b9\u3002<\/p>\n
\u53cd\u5f39\u7387\u4e5f\u53ef\u4ee5\u6807\u8bb0\u4f60\u7684\u6d3b\u52a8\u4e2d\u7684\u95ee\u9898\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\u5427\uff0c\u5982\u679c\u4f60\u7684\u6d3b\u52a8\u8bbe\u7f6e\u4e2d\u7684\u9519\u8bef\u610f\u5473\u7740\u4f60\u7784\u51c6\u7684\u662f\u82f1\u56fd\u7528\u6237\u800c\u4f7f\u7528\u6cd5\u8bed\u7f51\u7ad9\uff0c\u6216\u8005\u5c06\u624b\u673a\u7528\u6237\u5f15\u5411\u4e00\u4e2a\u6ca1\u6709\u54cd\u5e94\u7684\u9875\u9762\uff0c\u90a3\u4e48\u4ed6\u4eec\u4fbf\u4e0d\u53ef\u80fd\u7406\u89e3\u6216\u5173\u5fc3\u4f60\u60f3\u8ba9\u4ed6\u4eec\u505a\u4ec0\u4e48\u3002\u7136\u800c\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u53cd\u5f39\u7528\u6237\u53ef\u80fd\u5e76\u4e0d\u5b8c\u5168\u4e22\u5931\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u9075\u5faa\u4e86\u51e0\u4e2a\u6b65\u9aa4S\u7684\u8d2d\u4e70\u6216\u8f6c\u6362\u8fc7\u7a0b\uff0c\u90a3\u4e48\u91cd\u65b0\u5b9a\u4f4d\u4ed6\u4eec\u53ef\u80fd\u6709\u91cd\u5927\u4ef7\u503c\u3002<\/p>\n
\u7f51\u7edc(\u5982AdRoll)\u5141\u8bb8\u60a8\u4e0ecrm\u96c6\u6210\uff0c\u8fd9\u662f\u4e00\u79cd\u57fa\u4e8e\u751f\u547d\u5468\u671f\u9636\u6bb5\u548c\u5176\u4ed6\u5c5e\u6027\u8c03\u6574\u6d88\u606f\u4f20\u9012\u7684\u597d\u65b9\u6cd5\u3002\u5f53\u7136\uff0c\u4e3a\u4e86\u4e3a\u6d41\u7a0b\u83b7\u5f97\u6700\u4f73\u7ed3\u679c\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u5e73\u8861\u591a\u4e2a\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u5f53\u6307\u5bfc\u7528\u6237\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u4ed6\u4eec\u4e2d\u7684\u5f88\u5927\u4e00\u90e8\u5206\u4eba\u4f1a\u5728\u770b\u5230\u8fd0\u8f93\u5b9a\u4ef7\u548c\u9009\u9879\u7684\u540e\u671f\u51fa\u73b0\u53cd\u5f39\u3002\u867d\u7136\u60a8\u53ef\u80fd\u60f3\u8981\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f46\u5982\u679cP&P\u7ec6\u8282\u5728\u6d41\u7a0b\u5f00\u59cb\u65f6\u9884\u5148\u5448\u73b0\uff0c\u90a3\u4e48\u5e94\u8be5\u6743\u8861\u8f8d\u5b66\u7387\u2014\u2014\u8f8d\u5b66\u7387\u5b9e\u9645\u4e0a\u53ef\u80fd\u8981\u9ad8\u5f97\u591a\u3002\u5bf9\u4e24\u4e2a\u7528\u6237\u65c5\u7a0b\u8fdb\u884c\u5206\u79bb\u6d4b\u8bd5\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u6700\u7ec8\u7684\u7b54\u6848\u3002<\/p>\n
3\u3002\u6309\u53d7\u4f17\u7ec6\u5206\u7684\u8f6c\u5316\u7387:\u8fd9\u4e9b\u4eba\u662f\u8c01?<\/p>\n
\u4f60\u5bf9\u4f60\u7684\u7528\u6237\u548c\u8f6c\u5316\u7528\u6237\u4e86\u89e3\u5f97\u8d8a\u591a\uff0c\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u5c31\u8d8a\u6709\u9488\u5bf9\u6027\u3002\u4f4d\u7f6e:\u7528\u6237\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u65e0\u8bba\u662f\u56fd\u5bb6\u3001\u5730\u533a\u3001DMA\u3001\u57ce\u5e02\u8fd8\u662fIP\u7ea7\u522b\u3002\u8bbe\u5907\u7c7b\u578b:\u7528\u6237\u7684\u786c\u4ef6\uff0c\u6216\u8005\u5c40\u9650\u4e8e\u53f0\u5f0f\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u79fb\u52a8\u8bbe\u5907\uff0c\u6216\u8005\u6307\u5b9a\u5177\u4f53\u7684\u64cd\u4f5c\u7cfb\u7edf\uff0c\u4eceiPhone 7\u5230Windows 10 PC\u3002\u4eba\u53e3\u7edf\u8ba1:\u5305\u62ec\u7528\u6237\u7684\u5e74\u9f84\u3001\u6027\u522b\u3001\u804c\u4e1a\u3001\u5a5a\u59fb\u72b6\u51b5\u3001\u6559\u80b2\u6c34\u5e73\u548c\u6536\u5165\u3002<\/p>\n
\u7784\u51c6\u4e0d\u540c\u7684\u53d7\u4f17\u662f\u4e00\u79cd\u57fa\u672c\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5c31\u50cf\u6392\u9664\u90a3\u4e9b\u4e0d\u9002\u5408\u4f60\u7684\u4ea7\u54c1\u7684\u7528\u6237\u4e00\u6837\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u53ea\u5728\u56fd\u5185\u9500\u552e\uff0c\u5c31\u4e0d\u8981\u5728\u56fd\u5916\u505a\u5e7f\u544a\u3002\u6311\u6218\u4f60\u7684\u5047\u8bbe\u662f\u660e\u667a\u7684\u3002\u4f8b\u5982\uff0c\u4f60\u7684\u4fdd\u5065\u54c1\u53ef\u80fd\u5bf9\u5065\u7f8e\u8fd0\u52a8\u5458\u548c\u9000\u4f11\u4eba\u5458\u90fd\u6709\u5438\u5f15\u529b\u3002\u5982\u679c\u4e0d\u6d4b\u8bd5\u4f60\u7684\u76ee\u6807\u9009\u62e9\uff0c\u4f60\u5c31\u6c38\u8fdc\u4e0d\u4f1a\u77e5\u9053\u8fd9\u4e00\u70b9\u3002\u7531\u6b64\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0c\u4f60\u5e94\u8be5\u9488\u5bf9\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\u521b\u5efa\u7279\u5b9a\u7684\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\u3002\u867d\u7136\u6bd4\u8f83\u4e0d\u540c\u7528\u6237\u4e4b\u95f4\u7684\u6570\u636e\u53ef\u80fd\u5f88\u6709\u8bf1\u60d1\u529b\uff0c\u4f46\u5c06\u5b83\u4eec\u533a\u522b\u5bf9\u5f85\u66f4\u6709\u610f\u4e49\u3002\u5f00\u53d1\u72ec\u7279\u7684\u6d3b\u52a8\uff0c\u767b\u9646\u9875\u9762\uff0c\u751a\u81f3\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u6d4b\u8bd5\u4e0d\u540c\u7684\u5b9a\u4ef7\u7ed3\u6784\u3002<\/p>\n
\u53ef\u4ee5\u6709\u6548\u5730\u4ece\u8fdb\u7a0b\u7684\u4efb\u4f55\u4e00\u7aef\u63d0\u53d6\u7528\u6237\u4fe1\u606f\u3002\u5982\u679c\u60a8\u5728\u6d3b\u52a8\u7ea7\u522b\u9009\u62e9\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u9488\u5bf9\u7279\u5b9a\u7684\u767b\u9646\u9875\u9762\uff0c\u60a8\u5c31\u53ef\u4ee5\u786e\u4fe1\u8c01\u5728\u505a\u4ec0\u4e48\u3002\u540c\u6837\uff0c\u4e00\u65e6\u7528\u6237\u8fdb\u5165\u9875\u9762\uff0c\u60a8\u53ef\u4ee5\u63d0\u53d6\u5927\u91cf\u7684\u6d4f\u89c8\u5668\u4fe1\u606f\uff0c\u5e76\u4e14\u53ef\u4ee5\u4f7f\u7528\u8d2d\u4e70\u4fe1\u606f(\u4ee5\u53ca\u4ece\u8868\u5355\u4e2d\u83b7\u5f97\u7684\u4fe1\u606f)\u6765\u6269\u5c55\u8fd9\u4e9b\u4fe1\u606f\uff0c\u7136\u540e\u518d\u4f7f\u7528MixPanel\u7b49\u5de5\u5177\u5c06\u6240\u6709\u5185\u5bb9\u7ed1\u5b9a\u5728\u4e00\u8d77\u3002\u4ece\u53e6\u4e00\u4e2a\u65b9\u5411\u6765\u770b\uff0c\u5f53\u4f60\u83b7\u5f97\u66f4\u591a\u5173\u4e8e\u6bcf\u4e2a\u7ec6\u5206\u7528\u6237\u8f6c\u5316\u7684\u4fe1\u606f\u65f6\uff0c\u4f60\u4fbf\u53ef\u4ee5\u6536\u7d27\u76ee\u6807\u5b9a\u4f4d\uff0c\u4ece\u800c\u63d0\u9ad8CTRs\u548c\u8f6c\u5316\u7387\u5e76\u964d\u4f4e\u6d3b\u52a8\u6210\u672c\u3002\u60a8\u8fd8\u5c06\u4e86\u89e3\u4e0d\u540c\u5e02\u573a\u7684\u7ade\u4e89\u6c34\u5e73\u3002\u4f60\u53ef\u80fd\u8fd8\u4f1a\u53d1\u73b0\uff0c\u5916\u56f4\u53d7\u4f17\u5b9e\u9645\u4e0a\u6bd4\u4f60\u539f\u5148\u8ba4\u4e3a\u7684\u6838\u5fc3\u5e02\u573a\u66f4\u6709\u5229\u53ef\u56fe\u3002\u5982\u679c\u4f60\u80fd\u7262\u7262\u628a\u63e1\u8fd9\u4e09\u4e2a\u4ef7\u503c\u89c2\uff0c\u90a3\u4e48\u4f60\u5c31\u80fd\u975e\u5e38\u8be6\u7ec6\u5730\u4e86\u89e3\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u4e3a\u4ec0\u4e48\u4f1a\u8fd0\u4f5c\uff0c\u4ee5\u53ca\u4f60\u80fd\u505a\u4e9b\u4ec0\u4e48\u6765\u63d0\u9ad8\u7ee9\u6548\u3002\u5982\u679c\u60a8\u6b63\u5728\u5927\u89c4\u6a21\u8d2d\u4e70\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u8fd8\u5e0c\u671b\u5185\u7f6e\u81ea\u52a8\u5316\u4ee5\u51cf\u5c11\u505c\u673a\u65f6\u95f4\u3002\u8fd9\u4e5f\u5c06\u786e\u4fdd\u5feb\u901f\u54cd\u5e94\u548c\u7b80\u5316\u6d89\u53ca\u590d\u6742\u8ba1\u7b97\u7684\u8fc7\u7a0b\u3002\u8ddf\u8e2a\uff0c\u4f18\u5316\u548c\u8fed\u4ee3\u2014\u2014\u5411\u524d\u548c\u5411\u4e0a\u3002\u5173\u4e8e\u4f5c\u8005<\/p>\n
Juuso Lyytikk\u00e4\u662fFunnel.io\u7684\u6210\u957f\u4e3b\u7ba1\u3002\u6f0f\u6597\u662f\u5728\u7ebf\u8425\u9500\u4eba\u5458\u7684\u8425\u9500\u5206\u6790\u5de5\u5177\uff0c\u4ece\u6240\u6709\u5e7f\u544a\u5e73\u53f0\u6536\u96c6\u6570\u636e\uff0c\u5e76\u5141\u8bb8\u8425\u9500\u4eba\u5458\u53d1\u9001\u548c\u53ef\u89c6\u5316\u8fd9\u4e9b\u6570\u636e\u7684\u4efb\u4f55\u5730\u65b9\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5404\u79cd\u5404\u6837\u7684\u89c2\u70b9f\u7684\u8bdd\u9898\u3002<\/p>\n
\u770b\u5230\u5176\u4ed6\u6587\u7ae0\u7531\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u66f4\u591a\u7684\u6587\u7ae0\u50cf\u8fd9\u662f\u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u70b9\u51fb\u7387\u2026<\/p>\n
\u4e86\u89e3\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387\u4e3a\u8c37\u6b4c\u5e7f\u544a\uff0cFacebook\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n
UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6b63\u5982\u82cf\u683c\u62c9\u5e95\u6240\u8bf4:\u4e00\u4e2a\u672a\u7ecf\u8861\u91cf\u7684\u6d3b\u52a8\u662f\u4e0d\u503c\u5f97\u53d1\u8d77\u7684\u3002\u5982\u679c\u4f60\u7684\u6d3b\u52a8\u6ca1\u6709\u5177\u4f53\u7684\u76ee\u6807\u548ckpi(\u4e0e\u76c8\u5229\u80fd\u529b\u6709\u5173)\uff0c\u90a3\u4e48 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1053","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1053"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1053\/revisions"}],"predecessor-version":[{"id":2716,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1053\/revisions\/2716"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}