\u4e3b\u9875-\u535a\u5ba2-\u5feb\u901f\u548c\u7b80\u5355\u7684Facebook\u5e7f\u544a\u5c0f\u6284(\u4e00\u4e2a\u4e66\u7b7e!)<\/p>\n
Facebook\u5e7f\u544a\u662f\u5982\u4eca\u83b7\u5f97\u54c1\u724c\u5173\u6ce8\u7684\u6700\u5212\u7b97\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u5b83\u4eec\u4e0d\u4ec5\u4ef7\u683c\u5b9e\u60e0\uff0c\u800c\u4e14\u5177\u6709\u5de8\u5927\u7684\u6f5c\u5728\u5f71\u54cd\u3002\u7136\u800c\uff0c\u4e0d\u5e78\u7684\u662f\uff0c\u6ca1\u6709\u591a\u5c11\u5c0f\u4f01\u4e1a\u80fd\u4ece\u4ed6\u4eec\u7684Facebook\u5e7f\u544a\u4e2d\u83b7\u5f97\u6700\u5927\u6536\u76ca!\u7f51\u7ad9\u5f00\u53d1\u5546Weebly\u53d1\u5e03\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c62%\u7684\u5c0f\u4f01\u4e1a\u4e3b\u8ba4\u4e3a\u4ed6\u4eec\u5728Facebook\u4e0a\u7684\u4ed8\u8d39\u5e7f\u544a\u6ca1\u6709\u8fbe\u5230\u76ee\u6807\u3002\u8003\u8651\u5230\u76ee\u524d\u6709\u591a\u5c11\u5c0f\u4f01\u4e1a\u5728\u4f7f\u7528\u8be5\u5e73\u53f0\u5e76\u5728\u5176\u4e0a\u505a\u5e7f\u544a\uff0c\u8fd9\u5e76\u4e0d\u662f\u4e00\u4e2a\u4ee4\u4eba\u6b23\u6170\u7684\u6570\u636e\u3002\u7136\u800c\uff0c\u5c0f\u4f01\u4e1a\u4e3b\u7684\u6f5c\u529b\u662f\u5b58\u5728\u7684\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5e7f\u544a\u7684\u529b\u91cf\u63a5\u89e6\u5230\u4e16\u754c\u5404\u5730\u7684\u6570\u5341\u4ebf\u4eba\u2014\u2014\u66f4\u91cd\u8981\u7684\u662f\uff0c\u63a5\u89e6\u5230\u6700\u6709\u53ef\u80fd\u6210\u4e3a\u4f60\u7684\u4e0b\u4e00\u4e2a\u5ba2\u6237\u7684\u7279\u5b9a\u4eba\u7fa4\u3002\u867d\u7136\u4e00\u5f00\u59cb\u638c\u63e1\u7a8d\u95e8\u4f1a\u5f88\u6709\u6311\u6218\u6027\uff0c\u4f46\u4e00\u65e6\u4f60\u638c\u63e1\u4e86\uff0c\u5c31\u4f1a\u89c9\u5f97\u5f88\u503c\u5f97\u3002<\/p>\n
\u8fd9\u5f20\u5c0f\u6284\u65e8\u5728\u5e2e\u52a9\u4f60\u4e86\u89e3\u5982\u4f55\u7528\u7b80\u5355\u6613\u61c2\u7684\u683c\u5f0f\u5728Facebook\u4e0a\u505a\u5e7f\u544a\u3002Facebook\u5e7f\u544a\u7c7b\u578bFacebook\u5e7f\u544a\u6210\u672cFacebook\u5e7f\u544a\u76ee\u6807Facebook\u5e7f\u544a\u590d\u5236\u548c\u521b\u610f\u4fdd\u6301\u5728Facebook\u4e0a\u7684\u7ade\u4e89\u529b\u5206\u6790\u4f60\u7684Facebook\u5e7f\u544a\u7ed3\u679cFacebook\u5e7f\u544a\u7c7b\u578b<\/p>\n
\u5f53\u4f60\u5f00\u59cb\u4f7f\u7528Facebook\u5e7f\u544a\u65f6\uff0c\u4e86\u89e3\u4f60\u6b63\u5728\u4f7f\u7528\u7684\u662f\u4ec0\u4e48\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u4e3a\u6b64\uff0c\u8ba9\u6211\u4eec\u4ece\u4f60\u53ef\u4ee5\u4f7f\u7528\u7684\u4e0d\u540c\u5e7f\u544a\u7c7b\u578b\u5f00\u59cb\u3002Facebook\u4e0a\u6709\u5f88\u591a\u4e0d\u540c\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u8fd9\u4e9b\u5305\u62ec:<\/p>\n
\u56fe\u50cf-\u9ad8\u8d28\u91cf\u4f46\u7b80\u5355\u7684\u89c6\u89c9\u5e7f\u544a(\u66f4\u591a\u5728\u8fd9\u91cc)\u89c6\u9891-\u89c6\u9891\u5e7f\u544a\uff0c\u529f\u80fd\u7684\u58f0\u97f3\u548c\u8fd0\u52a8(\u66f4\u591a\u5728Facebook\u89c6\u9891\u5e7f\u544a\u5728\u8fd9\u91cc)\u65cb\u8f6c\u6728\u9a6c-\u663e\u793a\u591a\u8fbe10\u4e2a\u89c6\u9891\u6216\u56fe\u50cf\u5728\u540c\u4e00\u5e7f\u544a\uff0c\u6bcf\u4e2a\u90fd\u6709\u81ea\u5df1\u7684\u94fe\u63a5(\u66f4\u591a\u5728\u65cb\u8f6c\u6728\u9a6c\u5e7f\u544a\u5728\u8fd9\u91cc)\u5e7b\u706f\u7247-\u4f7f\u7528\u58f0\u97f3\u7684\u5e7f\u544a\uff0c\u5373\u65f6\u4f53\u9a8c(\u4ee5\u524d\u7684Canvas) -\u76f4\u63a5\u4ece\u5e7f\u544a\u4e2d\u4e3a\u60a8\u7684\u5ba2\u6237\u63d0\u4f9b\u79fb\u52a8\u4f18\u5316\u548c\u5168\u5c4f\u4f53\u9a8c(\u66f4\u591a\u5173\u4e8eCanvas\u5e7f\u544a\u8bf7\u70b9\u51fb\u8fd9\u91cc)<\/p>\n
\u5f15\u7ebf\u4ea7\u751f-\u65cb\u8f6c\uff0c\u56fe\u50cf\u6216\u89c6\u9891\u5e7f\u544a\uff0c\u5448\u73b0\u60a8\u7684\u5f15\u7ebf\u4e0e\u8868\u5355\u540e\uff0c\u4ed6\u4eec\u53c2\u4e0e\u4f60\u7684\u5e7f\u544a(\u66f4\u591a\u5173\u4e8e\u5f15\u7ebf\u5e7f\u544a\u5728\u8fd9\u91cc)\u4f18\u60e0-\u63d0\u4f9b\u6298\u6263\u7684\u5e7f\u544aPost Engagement -\u5e7f\u544a\u65e8\u5728\u63d0\u9ad8\u9875\u9762\u5e16\u5b50\uff0c\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u53c2\u4e0e\u5ea6\u4e8b\u4ef6\u54cd\u5e94-\u89c6\u9891\u6216\u56fe\u50cf\u5e7f\u544a\u8bbe\u8ba1\uff0c\u4ee5\u63a8\u52a8\u610f\u8bc6\u548c\u54cd\u5e94\u7684\u4e8b\u4ef6\u9875\u9762\u70b9\u8d5e-\u5e7f\u544a\u65e8\u5728\u63a8\u52a8\u9875\u9762\u70b9\u8d5e\u548c\u53c2\u4e0e\u5ea6<\/p>\n
\u4f60\u9009\u62e9\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u81ea\u7136\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u7684\u4e1a\u52a1\u7c7b\u578b\u548c\u4f60\u7684\u8425\u9500\u76ee\u6807\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u5148\u786e\u7acb\u4f60\u7684\u76ee\u6807\u3002<\/p>\n
\u514d\u8d39\u6307\u5357>> 7\u57fa\u672c\u7684Facebook\u5e7f\u544a\u63d0\u793a\uff0c\u6bcf\u4e2a\u5e7f\u544a\u5546\u5e94\u8be5\u77e5\u9053\u3002Facebook\u5728\u4f01\u4e1a\u4e2d\u975e\u5e38\u53d7\u6b22\u8fce\uff0c\u5373\u4f7f\u662f\u5728\u5b83\u5982\u4f55\u5904\u7406\u7528\u6237\u6570\u636e\u7684\u8d1f\u9762\u65b0\u95fb\u4e4b\u540e\u3002\u5c31\u50cf\u8c37\u6b4c\u5e7f\u544a\u7684\u62cd\u5356\u4e00\u6837\uff0c\u4f60\u7684Facebook\u5e7f\u544a\u4e5f\u6709\u4e00\u4e2a\u7ade\u62cd\u8fc7\u7a0b\u6765\u51b3\u5b9a\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u5728\u54ea\u91cc\uff0c\u4ee5\u53ca\u4f60\u6bcf\u70b9\u51fb\u4e00\u6b21\u8981\u652f\u4ed8\u591a\u5c11\u94b1\u3002\u4f60\u9700\u8981\u6307\u660e\u4f60\u60f3\u8981\u4e3a\u4efb\u4f55\u7279\u5b9a\u5e7f\u544a\u7684\u7cbe\u786e\u64cd\u4f5c\u4ed8\u51fa\u591a\u5c11\uff0c\u5982\u89c2\u770b\u3001\u8f6c\u6362\u3001\u70b9\u51fb\u7b49\u3002\u4f60\u53ef\u4ee5\u624b\u52a8\u8c03\u6574\u5b83\uff0c\u6216\u8005\u8ba9Facebook\u6839\u636e\u4f60\u7684\u89c4\u683c\u81ea\u52a8\u4e3a\u4f60\u8ba1\u7b97\u3002\u5404\u79cd\u56e0\u7d20\u90fd\u4f1a\u5f71\u54cd\u4f60\u7684Facebook\u5e7f\u544a\u6210\u672c\uff0c\u5305\u62ec\u4ee5\u4e0b\u51e0\u70b9:<\/p>\n
\u5f53\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u8fd0\u884c\u65f6(\u65f6\u95f4\uff0c\u65e5\u671f\uff0c\u5728\u7ade\u4e89\u6700\u6fc0\u70c8\u7684\u9ad8\u5cf0\u65f6\u6bb5)\u4f60\u7684\u7279\u5b9a\u53d7\u4f17\u4f60\u7684\u76f8\u5173\u6027\u5f97\u5206\u5e7f\u544a\u4f4d\u7f6e\u4f60\u7684\u51fa\u4ef7\u65b9\u6cd5(\u4e3a\u6bcf\u4e00\u4e2a\u72ec\u7279\u7684\u51fa\u4ef7\u8bbe\u7f6e\u4e00\u4e2a\u51fa\u4ef7\u9650\u5236\u6216\u53ea\u8bbe\u7f6e\u4f60\u7684\u5e73\u5747\u51fa\u4ef7)<\/p>\n
\u6b63\u5982\u4f60\u53ef\u80fd\u731c\u5230\u7684\u90a3\u6837\uff0c\u5e7f\u544a\u6210\u672c\u56e0\u6b64\u4f1a\u6709\u76f8\u5f53\u5927\u7684\u53d8\u5316\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u6211\u4eec\u770b\u4e00\u4e0b\u5e73\u5747\u503c\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u4e00\u4e9b\u6709\u8da3\u7684\u4fe1\u606f\u3002<\/p>\n
WordStream\u5206\u6790\u4e86\u6570\u767e\u4e2a\u5ba2\u6237\u8d26\u6237\uff0c\u8ba1\u7b97\u4e8618\u4e2a\u4e0d\u540c\u884c\u4e1a\u5728Facebook\u4e0a\u7684\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u548c\u6bcf\u884c\u52a8\u6210\u672c(CPA)\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c\u6240\u6709\u4e1a\u52a1\u7c7b\u578b\u7684\u5e73\u5747\u6210\u672c\u90fd\u662f1\u7f8e\u5143\u6bcf\u6b21\u70b9\u51fb0.72\u7f8e\u5143\uff0c\u6bcf\u6b21\u8f6c\u636218.68\u7f8e\u5143\u3002\u8fd9\u4e9b\u90fd\u662f\u5e73\u5747\u503c\uff0c\u6240\u4ee5\u4f60\u7684\uff0c\u57fa\u4e8e\u4f60\u72ec\u7279\u7684\u6d3b\u52a8\uff0c\u53ef\u80fd\u662f\u4e0d\u540c\u7684\u3002\u5982\u679c\u4f60\u4e0d\u5728\u7f8e\u56fd\u5462?AdEspresso\u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u7814\u7a76\u4e862017\u5e74\u7684\u6570\u636e\uff0c\u4ee5\u8861\u91cf\u7f8e\u56fd\u548c\u5176\u4ed6\u5730\u533a\u7684\u5e73\u5747\u5e7f\u544a\u6210\u672c\u3002\u4ee5\u4e0b\u662f\u8c03\u67e5\u7ed3\u679c\uff0c\u7f8e\u5143:<\/p>\n
\u5171\u4ea7\u515a\u5e73\u5747\u6240\u6709\u56fd\u5bb6\u2014\u2014\u4e2d\u5171\u9488\u5bf9\u8fd965\u548c\u5e73\u57470.97\u7f8e\u5143,\u8d85\u8fc70.70\u7f8e\u5143(Q1)\u5171\u4ea7\u515a\u4e4b\u95f4\u7684\u5e73\u5747\u7784\u51c6\u90a3\u4e9b13\u548c17 (Q1) = 0.11\u7f8e\u5143\u5171\u4ea7\u515a\u7684\u5e73\u5747Instagram\u5e7f\u544a\u4f4d\u7f6e(Q4)\u2014\u20141.15\u7f8e\u5143\u5171\u4ea7\u515a\u5e73\u5747Facebook\u7684\u5e7f\u544a\u4f4d\u7f6e(Q4)\u2014\u2014\u4e2d\u56fd\u5171\u4ea7\u515a\u5171\u4ea7\u515a\u6708\u5e73\u57470.50\u7f8e\u5143- 0.40\u7f8e\u5143\u5e73\u5747\u661f\u671f\u5929- CPC\u5e73\u5747\u6bcf\u5468\u4e8c\u548c\u5468\u4e090.40\u7f8e\u51430.50\u7f8e\u5143\u4e2d\u56fd\u5171\u4ea7\u515a\u9762\u5411\u5973\u6027\u7684\u5e73\u57470.64\u7f8e\u5143(Q4)\u2014\u2014\u4e2d\u56fd\u5171\u4ea7\u515a\u7684\u5e73\u5747\u76ee\u6807\u4eba(Q4)\u2014\u20140.50\u7f8e\u5143\u5171\u4ea7\u515a\u4f18\u5316\u7684\u5e73\u5747\u6c34\u5e73\u70b9\u51fb\u94fe\u63a5(Q4)\u2014\u20140.44\u7f8e\u5143\u5171\u4ea7\u515a\u5e73\u5747\u4f18\u5316CPL\u5370\u8c61(Q4)\u2014\u20143.79\u7f8e\u5143(\u6bcf)\u6210\u672c\u5e73\u5747CPL\u6d3b\u52a8\u7b49\u9875\u9762- 1.08\u7f8e\u5143\u5e73\u5747\u9488\u5bf9\u90a3\u4e9b55\u548cCPL (Q4)\u2014\u20140.33\u7f8e\u5143\u5e73\u5747\u7784\u51c6\u90a3\u4e9b13\u5c81\u548c17\u5c81\u4e4b\u95f4(Q4)\u2014\u2014CPL CPL\u5e73\u5747\u6bcf\u67080.04\u7f8e\u5143- 0.12\u7f8e\u5143\u5e73\u5747\u6bcf\u5468CPL (Q4)\u2014\u20140.14\u7f8e\u5143\u5e73\u5747\u6210\u672c\u4e3a\u5973\u6027,\u7537\u6027CPL 0.16\u5e73\u5747\u6210\u672c- 0.11\u7f8e\u5143<\/p>\n
\u770b\u5e7f\u544a\u6210\u672c\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u591a\u5c11\u4f60\u7684Facebook\u8425\u9500\u9884\u7b97\u8981\u5403\u4e86\u3002\u5f53\u7136\uff0c\u603b\u6709\u529e\u6cd5\u8c03\u6574\u4f60\u7684\u76ee\u6807\u5b9a\u4f4d\u548c\u5176\u4ed6\u7b56\u7565\u6765\u964d\u4f4e\u4f60\u7684Facebook\u5e7f\u544a\u6210\u672c\u3002\u73b0\u5728\u662f\u65f6\u5019\u6df1\u5165\u7814\u7a76\u5e7f\u544a\u5b9a\u4f4d\u95ee\u9898\u4e86\u3002\u8fd9\u662f\u4f60\u8bc6\u522b\u4f60\u7684\u53d7\u4f17\u5e76\u786e\u4fdd\u4f60\u63d0\u4f9b\u7ed9\u4ed6\u4eec\u7684\u5e7f\u544a\u5185\u5bb9\u771f\u6b63\u5438\u5f15\u4ed6\u4eec\u7684\u5730\u65b9\u3002\u4f60\u8bc6\u522b\u53d7\u4f17\u7684\u80fd\u529b\u5c06\u5bf9\u4f60\u5728\u5e7f\u544a\u4e0a\u7684\u6295\u5165\u3001\u6295\u8d44\u56de\u62a5\u7387\u548c\u6574\u4f53\u6548\u679c\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u82b1\u989d\u5916\u7684\u65f6\u95f4\u6765\u51c6\u786e\u5b9a\u4e49\u4f60\u7684\u76ee\u6807\u7528\u6237\u662f\u503c\u5f97\u7684\u3002Facebook\u8ba9\u4f60\u6df1\u5165\u4e86\u89e3\u5b9a\u4e49\u7528\u6237\u7684\u7279\u5f81\u3002\u5e7f\u6cdb\u7684\u76ee\u6807\u9009\u62e9\u5305\u62ec(\u4f46\u51b3\u4e0d\u9650\u4e8e):<\/p>\n
\u6027\u522b\u5e74\u9f84\u5730\u70b9\u8bed\u8a00\u5174\u8da3\u884c\u4e3a\u751f\u6d3b\u4e8b\u4ef6(\u5982\u201c\u6700\u8fd1\u7ed3\u5a5a\u201d)\u6559\u80b2\u804c\u4f4d\u6536\u5165\u653f\u6cbb\u7acb\u573a<\/p>\n
\u8fd9\u4e9b\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u5e2e\u52a9\u4f60\u7f29\u5c0f\u8c01\u4f1a\u770b\u5230\u4f60\u7684\u5e7f\u544a\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u60f3\u9762\u5411\u897f\u6d77\u5cb8\u90a3\u4e9b\u8bf4\u4e0d\u540c\u8bed\u8a00\u5e76\u4e14\u5bf9\u5a31\u4e50\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u9752\u5c11\u5e74\u8fdb\u884c\u8425\u9500\uff0c\u4f60\u7684\u5e7f\u544a\u5b9a\u4f4d\u5206\u89e3\u53ef\u80fd\u662f\u8fd9\u6837\u7684:\u7537\u6027\/\u5973\u602713\u523019\u5c81\u534e\u76db\u987f\/\u4fc4\u52d2\u5188\/\u52a0\u5229\u798f\u5c3c\u4e9a\u82f1\u8bed\/\u897f\u73ed\u7259\u8bed\u5a31\u4e50\u73b0\u573a\u6d3b\u52a8\u97f3\u4e50\u4f1a\u81ea\u7136\u5730\uff0c\u5c06\u4f60\u7684\u53d7\u4f17\u7f29\u5c0f\u5230\u90a3\u4e9b\u66f4\u53ef\u80fd\u5bf9\u4f60\u7684\u4ea7\u54c1\u6709\u5e02\u573a\u5174\u8da3\u7684\u4eba\u7fa4\uff0c\u8fd9\u6bd4\u53ea\u5411\u4efb\u4f55\u4eba\u5c55\u793a\u4f60\u7684\u5e7f\u544a\u6548\u679c\u66f4\u597d\u3002Facebook\u5e7f\u544a\u5c31\u50cf\u4efb\u4f55\u5f62\u5f0f\u7684\u5e7f\u544a\u4e00\u6837:\u4f60\u7684\u5e7f\u544a\u6587\u6848\u548c\u521b\u610f\u7684\u8d28\u91cf\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u4f60\u7684ROI\u3002\u5728\u5e7f\u544a\u4e2d\u4f60\u80fd\u638c\u63e1\u7684\u6700\u91cd\u8981\u7684\u6280\u80fd\u4e4b\u4e00\u5c31\u662f\u8bf4\u670d\u7684\u827a\u672f\u3002\u8457\u540d\u5fc3\u7406\u5b66\u5bb6\u7f57\u4f2f\u7279\u00b7\u6070\u5c14\u8fea\u5c3c\u57281984\u5e74\u51fa\u7248\u7684\u300a\u5f71\u54cd\u529b:\u8bf4\u670d\u5fc3\u7406\u5b66\u300b\u4e00\u4e66\u4e2d\u5217\u51fa\u4e86\u516d\u6761\u72ec\u7279\u7684\u539f\u5219\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u6210\u529f\u5730\u8bf4\u670d\u548c\u8f6c\u5316\u3002\u5728\u4f60\u7684Facebook\u5e7f\u544a\u4e2d\u52a0\u5165\u8fd9\u4e9b\u6c38\u6052\u7684\u8bf4\u670d\u539f\u5219\u662f\u4e2a\u4e0d\u9519\u7684\u4e3b\u610f\u3002\u4e3a\u6b64\uff0c\u4f60\u5fc5\u987b\u8003\u8651\u5982\u4f55\u6293\u4f4f\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u5229\u7528\u5e7f\u544a\u7684\u5404\u79cd\u5143\u7d20\u8bf4\u670d\u4ed6\u4eec\u70b9\u51fb\uff0c\u4f8b\u5982:<\/p>\n
\u6807\u9898(\u8ba9\u5b83\u7b80\u77ed\u3001\u6e05\u6670\u548c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b)\u4f4d\u7f6e(\u66f4\u591a\u5173\u4e8e\u4f18\u5316Facebook\u5e7f\u544a\u4f4d\u7f6e\u7684\u5185\u5bb9\u8bf7\u70b9\u51fb\u6b64\u5904)\u56fe\u50cf(\u4f7f\u7528\u5145\u6ee1\u6d3b\u529b\u3001\u5438\u5f15\u773c\u7403\u7684\u56fe\u50cf)\u4ef7\u503c\u4e3b\u5f20(\u8ba9\u4f60\u4e0e\u4f17\u4e0d\u540c\u7684\u662f\u4ec0\u4e48;\u884c\u52a8\u53f7\u53ec\u6216CTA(\u4f7f\u7528\u9762\u5411\u884c\u52a8\u7684\u3001\u6e05\u6670\u7684\u52a8\u8bcd\u6765\u63a8\u52a8\u884c\u52a8)\u4f60\u5982\u4f55\u5728\u4f60\u7684Facebook\u5e7f\u544a\u4e2d\u4f7f\u7528\u8bf4\u670d\u539f\u5219?\u4f8b\u5982\uff0c\u4e92\u60e0\u53ef\u4ee5\u5f88\u76f4\u63a5\u5730\u544a\u8bc9\u4eba\u4eec\uff0c\u5982\u679c\u4ed6\u4eec\u5b8c\u6210\u4e86\u4f60\u7684\u5f15\u5bfc\u8868\u683c\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u5f97\u5230\u4e00\u4efd\u514d\u8d39\u7684\u62a5\u544a\u6216\u7535\u5b50\u4e66\uff0c\u540c\u65f6\u4e5f\u662f\u793e\u4ea4\u7684\u8bc1\u660e\u53ef\u4ee5\u5f88\u7b80\u5355\uff0c\u6bd4\u5982\u4f60\u7684\u5e7f\u544a\u5728\u8fd0\u884c\u8fc7\u7a0b\u4e2d\u83b7\u5f97\u7684\u53cd\u5e94\u3001\u5206\u4eab\u548c\u8bc4\u8bba\u7684\u6570\u91cf\u3002\u66f4\u6709\u521b\u610f\u3001\u66f4\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u5f80\u5f80\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u8d5e\u548c\u5206\u4eab\u3002\u8fd9\u91cc\u6709\u66f4\u591a\u5173\u4e8e\u5199\u597dFacebook\u5e7f\u544a\u7684\u5efa\u8bae\u3002Facebook\u7684\u5e7f\u544a\u653f\u7b56\u662f\u4e3a\u4e86\u786e\u4fdd\u5176\u793e\u533a\u4e2d\u7684\u7528\u6237\u611f\u5230\u5b89\u5168\u3001\u77e5\u60c5\u548c\u53d7\u5c0a\u91cd\u3002\u5728\u5236\u4f5c\u5e7f\u544a\u65f6\uff0c\u6709\u8bb8\u591a\u5e38\u8bc6\u6027\u7684\u653f\u7b56\uff0c(\u770b\u8d77\u6765)\u6beb\u65e0\u610f\u4e49\u7684\u653f\u7b56\u548c\u7ec6\u5fae\u5dee\u522b\u9700\u8981\u8003\u8651\u3002\u5728\u8fd9\u91cc\u4e86\u89e3Facebook\u5e7f\u544a\u5ba1\u6279\u6d41\u7a0b\u548c\u5982\u4f55\u7ba1\u7406\u4e0d\u6279\u51c6\u3002\u770b\u770b\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u505a\u4ec0\u4e48\uff0c\u5e76\u8bd5\u7740\u8d85\u8d8a\u4ed6\u4eec\uff0c\u8fd9\u603b\u662f\u516c\u5e73\u7684\u6e38\u620f\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u4f60\u80fd\u7ed9\u4f60\u7684\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u5185\u5bb9\uff0c\u90a3\u4e48\u4f60\u5c31\u80fd\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u548c\u66f4\u591a\u7684\u4e1c\u897f\u3002\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684Facebook\u5e7f\u544a\u662f\u4f60\u53ef\u4ee5\u5728\u5e7f\u544a\u4e2d\u505a\u5f97\u66f4\u597d\u7684\u7075\u611f\u91d1\u77ff\u3002\u7b80\u5355\u5730\u5206\u6790\u4ed6\u4eec\u7684\u5e7f\u544a\u505a\u5f97\u5bf9\u7684\u5730\u65b9\u548c\u6539\u8fdb\u7684\u7a7a\u95f4\u3002\u7136\u540e\uff0c\u5728\u4f60\u81ea\u5df1\u7684\u5e7f\u544a\u4e2d\u5b9e\u65bd\u8fd9\u4e00\u7b56\u7565\uff0c\u7279\u522b\u662f\u5f53\u4f60\u5728\u7ade\u4e89\u540c\u6837\u7684\u53d7\u4f17\u65f6\u3002\u4e3e\u4e2a\u4f8b\u5b50:Skillshare\u548cUdemy\u90fd\u662f\u5728\u7ebf\u5b66\u4e60\u5e73\u53f0\uff0c\u63d0\u4f9b\u8bfe\u7a0b\u548c\u64cd\u4f5c\u89c6\u9891\u3002Udemy\u5728\u5e7f\u544a\u4e2d\u5ba3\u4f20\u4e00\u95e8\u8bfe\u7a0b\u7684\u7ec8\u8eab\u4f7f\u7528\u6743\uff0c\u5e76\u4fdd\u8bc1100%\u9000\u6b3e\uff0c\u800cSkillshare\u5219\u5ba3\u4f20\u5176\u6240\u6709\u8bfe\u7a0b\u7684\u65e0\u9650\u4f7f\u7528\u6743\uff0c\u6240\u6709\u8fd9\u4e9b\u8bfe\u7a0b\u53ea\u9700\u82b10.99\u7f8e\u5143\uff0c\u79df\u671f\u4e24\u4e2a\u6708\u3002\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u7ed9\u4f60\u63d0\u4f9b\u65b0\u7684\u4ef7\u503c\u9053\u5177\u3001CTA\u6216\u60c5\u611f\u89d2\u5ea6\u7684\u60f3\u6cd5\uff0c\u8ba9\u4f60\u53ef\u4ee5\u5728\u81ea\u5df1\u7684Facebook\u5e7f\u544a\u4e2d\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n
\u5728\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a\u7684\u7b56\u7565\u5728Facebook\u4e0a\u7684\u7ade\u4e89\u5e7f\u544a\u3002\u5728\u4f60\u7ecf\u5386\u4e86\u6240\u6709\u8fd9\u4e9b\u9ebb\u70e6\uff0c\u719f\u6089\u4e86Facebook\u5e7f\u544a\u7684\u5de5\u4f5c\u65b9\u5f0f\uff0c\u5e76\u5e0c\u671b\u5b9e\u65bd\u4e86\u4e00\u4e9b\u6d3b\u52a8\u4e4b\u540e\uff0c\u4f60\u4e0d\u80fd\u6307\u671b\u4ed6\u4eec\u4e3a\u4f60\u505a\u6240\u6709\u7684\u5de5\u4f5c\uff0c\u800c\u4f60\u53ea\u662f\u5750\u5728\u90a3\u91cc\u3002\u4f60\u5fc5\u987b\u5728\u4f60\u7684\u6d3b\u52a8\u4e2d\u53d1\u6325\u79ef\u6781\u4f5c\u7528\uff0c\u8fd9\u6837\u4f60\u624d\u80fd\u786e\u4fdd\u4ece\u4f60\u7684\u5e7f\u544a\u6295\u5165\u548c\u52aa\u529b\u4e2d\u83b7\u5f97\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n
\u4e00\u65e6\u542f\u52a8\u4e86\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\uff0c\u5c31\u5f00\u59cb\u76d1\u89c6\u7ed3\u679c\u3002\u4e0d\u8981\u7b49\u5230\u7ade\u9009\u6d3b\u52a8\u7ed3\u675f\u540e\u624d\u51b3\u5b9a\u5b83\u662f\u5426\u8fbe\u5230\u4e86\u6240\u6709\u6b63\u786e\u7684\u76ee\u6807\u3002<\/p>\n
\u53ea\u9700\u524d\u5f80\u60a8\u7684Facebook\u5e7f\u544a\u7ba1\u7406\u5668\u67e5\u770b\u60a8\u7684\u5e7f\u544a\u7684\u5b9e\u65f6\u8868\u73b0(\u6216\u4f7f\u7528\u6211\u4eec\u7684\u514d\u8d39Facebook\u5e7f\u544a\u8bc4\u5206\u5668!)\u5b9e\u65f6\u76d1\u63a7\u7684\u7f8e\u5999\u4e4b\u5904\u5728\u4e8e\uff0c\u4f60\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8c03\u6574\u8868\u73b0\u4e0d\u4f73\u7684\u5e7f\u544a\u8fdb\u884c\u5b9e\u65f6\u54cd\u5e94\u3002\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u4e2d\uff0c\u4f60\u53ef\u4ee5\u8f7b\u677e\u5730\u7f16\u8f91\u4f60\u7684\u5e7f\u544a\uff0c\u8c03\u6574\u5b83\u4eec\u4ee5\u8fbe\u5230\u66f4\u597d\u7684\u6027\u80fd\u3002\u4f8b\u5982:<\/p>\n
\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u7684\u7c98\u6027\u6c34\u5e73\u4ee4\u4eba\u5931\u671b\uff0c\u5c1d\u8bd5\u6539\u8fdb\u5e7f\u544a\u4e2d\u7684\u6587\u6848\u6216\u89c6\u89c9\u6548\u679c\uff0c\u4f7f\u5176\u66f4\u6709\u523a\u6fc0\u6027\u548c\u8bf4\u670d\u529b\u3002\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u7684\u8986\u76d6\u8303\u56f4\u4f4e\u4e8e\u4f60\u7684\u9884\u671f\uff0c\u8bd5\u7740\u5728\u4f60\u7684\u76ee\u6807\u53c2\u6570\u4e2d\u6269\u5927\u53d7\u4f17\u3002\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u6ca1\u6709\u8fbe\u5230\u4f60\u7684\u671f\u671b\uff0c\u8bd5\u7740\u4f7f\u7528\u4e00\u4e2a\u66f4\u6709\u884c\u52a8\u5bfc\u5411\u7684\u52a8\u8bcd\u6765\u63d0\u9ad8\u4f60\u7684\u884c\u52a8\u547c\u5401\u3002\u5173\u4e8e\u8ffd\u8e2aFacebook\u8868\u73b0\u7684\u6700\u540e\u4e00\u70b9\u5efa\u8bae:\u4e0e\u5176\u5c06\u91cd\u70b9\u653e\u5728\u7528\u6237\u7c98\u6027\u7b49\u865a\u8363\u6307\u6807\u4e0a\uff0c\u4f60\u8fd8\u4e0d\u5982\u4e13\u6ce8\u4e8e\u8ffd\u8e2a\u771f\u6b63\u91cd\u8981\u7684\u6307\u6807:\u9500\u552e\u989d\u3001ROI\u6216\u5e7f\u544a\u652f\u51fa\u56de\u62a5(ROAS)\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u4e3a\u4f60\u5e26\u6765\u4e86\u5927\u91cf\u7684\u63a5\u89e6\u3001\u70b9\u51fb\u548c\u8f6c\u5316\u7387\uff0c\u4f46\u5f53\u4f60\u628a\u6240\u6709\u7684\u8d39\u7528\u90fd\u7b97\u8fdb\u53bb\u65f6\uff0c\u4f60\u7684\u6bcf\u7b14\u9500\u552e\u5b9e\u9645\u4e0a\u90fd\u5728\u4e8f\u635f\uff0c\u90a3\u4e48\u8fd9\u79cd\u6d3b\u52a8\u5c31\u4e0d\u662f\u4ec0\u4e48\u597d\u4e1c\u897f\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u5728\u4f60\u7684\u6d3b\u52a8\u8fc7\u7a0b\u4e2d\u9996\u5148\u8ddf\u8e2a\u5e7f\u544a\u8868\u73b0\u548c\u9500\u552e\u60c5\u51b5\u3002<\/p>\n
Facebook\u5e7f\u544a\u6559\u7a0b<\/p>\n
\u4e66\u7b7e\u8fd9\u4e2aFacebook\u5e7f\u544a\u5c0f\u6284\u73b0\u5728!<\/p>\n
Facebook\u5e7f\u544a\u5728\u5c0f\u4f01\u4e1a\u4e2d\u6709\u6210\u529f\u7684\u8bb0\u5f55\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4eec\u7684\u6210\u672c\u6548\u76ca\u4f7f\u5b83\u4eec\u5bf9\u5546\u4e1a\u5f88\u53cb\u597d\uff0c\u8fd9\u4e5f\u662f\u4f7f\u7528\u8fd9\u4e9b\u5e7f\u544a\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u3002\u7136\u800c\uff0c\u6ca1\u6709\u591a\u5c11\u4f01\u4e1a\u4e3b\u5728\u5145\u5206\u5229\u7528\u8fd9\u4e9b\u5e7f\u544a\u7684\u6f5c\u529b\u2014\u2014\u751a\u81f3\u6ca1\u6709\u63a5\u8fd1!\u5982\u679c\u4f60\u51b3\u5b9a\u4e00\u5934\u624e\u8fdbFacebook\u7684\u5e7f\u544a\uff0c\u4f60\u5fc5\u987b\u8981\u6709\u638c\u63e1\u6574\u4e2a\u5e73\u53f0\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u4f60\u53ef\u80fd\u4f1a\u82b1\u591a\u5c11\u94b1\uff0c\u4e0d\u540c\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u4f18\u5316\u7b56\u7565\uff0c\u4ee5\u53ca\u5bc6\u5207\u76d1\u63a7\u5e7f\u544a\u7684\u5fc5\u8981\u6027\u3002<\/p>\n
\u53ea\u6709\u8fd9\u6837\uff0c\u4f60\u624d\u80fd\u670d\u52a1\u3001\u6210\u529f\u548c\u6269\u5927\u4f60\u7684Facebook\u5e7f\u544a\u3002<\/p>\n
\u9a6c\u514b\u00b7\u7533\u514b(Marc Schenker)\u662f\u4e00\u540d\u5e7f\u544a\u64b0\u7a3f\u4eba\u548c\u8425\u9500\u4eba\u5458\uff0c\u7ecf\u8425\u7740\u4e00\u5bb6\u8425\u9500\u673a\u6784The glory Company\u3002\u4f5c\u4e3a\u5546\u4e1a\u548c\u5e02\u573a\u8425\u9500\u65b9\u9762\u7684\u4e13\u5bb6\uff0c\u4ed6\u5e2e\u52a9\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u548c\u516c\u53f8\u4ece\u4ed6\u4eec\u7684\u5e7f\u544a\u6295\u5165\u4e2d\u83b7\u5f97\u6700\u5927\u7684\u6536\u76ca\u3002\u67e5\u770bMarc Schenker<\/p>\n
\u7684\u5176\u4ed6\u5e16\u5b50\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\uff0c8\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\u8fdb\u5165TikTok\u7684FYP(\u53ca\u5176\u542b\u4e49)<\/p>\n
\u5f00\u59cbFYP\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u4e3a\u4f60\u7684\u54c1\u724c\u83b7\u5f97\u66f4\u591a\u7684\u66dd\u5149\u7387\u2026\u6216\u8005\u6211\u4eec\u5e94\u8be5\u8bf4\uff0cFYB<\/p>\n
\u5982\u4f55\u4f18\u5316\u4f60\u7684Facebook\u5e7f\u544a:\u6765\u81ea\u4f18\u70b9\u768410\u4e2a\u6280\u5de7\u548c\u6280\u5de7<\/p>\n
\u5173\u4e8e\u50cf\u7d20\uff0c\u9690\u79c1\u548c\u6027\u80fd\u7684\u4f18\u70b9\u7684\u6307\u793a\u3002\u8fd9\u662f\u7eaf\u7cb9\u7684\u5b8c\u7f8e\u3002<\/p>\n
2022\u5e74\u5728Facebook\u4e0a\u53d1\u5e16\u7684\u6700\u4f73\u65f6\u95f4(+\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981)<\/p>\n
\u56db\u9879\u7814\u7a76\uff0c\u4e24\u5f20\u8d85\u7ea7\u6709\u7528\u7684\u56fe\u7247\uff0c\u4e00\u79cd\u65b9\u6cd5\u6765\u627e\u51fa\u7b54\u6848\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e3b\u9875-\u535a\u5ba2-\u5feb\u901f\u548c\u7b80\u5355\u7684Facebook\u5e7f\u544a\u5c0f\u6284(\u4e00\u4e2a\u4e66\u7b7e!) Facebook\u5e7f\u544a\u662f\u5982\u4eca\u83b7\u5f97\u54c1\u724c\u5173\u6ce8\u7684\u6700\u5212\u7b97 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1058","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1058"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1058\/revisions"}],"predecessor-version":[{"id":2721,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1058\/revisions\/2721"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}