2020\u5e74\u5341\u5927\u5728\u7ebf\u8425\u9500\u548c\u5e7f\u544a\u6545\u4e8b<\/p>\n
\u53c8\u5230\u4e86\u6bcf\u5e74\u7684\u8fd9\u4e2a\u65f6\u5019\u3002\u98ce\u9669\u6295\u8d44\u5bb6\u4eec\u7eb7\u7eb7\u5728Twitter\u4e0a\u5206\u4eab\u4ed6\u4eec2009\u5e74\u521a\u521a\u9519\u8fc7\u7684\u65b0ipo\u7684\u622a\u56fe\u3002\u5f00\u4e2a\u73a9\u7b11\uff0c\u4e00\u5e74\u90fd\u662f\u8fd9\u6837\u3002\u4e25\u8083\u5730\u8bf4:\u4eca\u5929\uff0c\u5f53\u6211\u4eec\u8fdb\u5165\u5047\u671f\u5b63\u8282\u65f6\uff0c\u6211\u4eec\u56de\u987e\u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4\u6781\u5176\u8270\u96be\u7684\u4e00\u5e74\u3002\u56e0\u4e3a\u8fd9\u662f\u4e00\u4e2a\u8425\u9500\u535a\u5ba2\uff0c\u6211\u4eec\u4e0e\u4f60\u5728\u8def\u4e0a\u7684\u6bcf\u4e00\u6b65\uff0c\u5206\u53d1\u6218\u7565\uff0c\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e3b\u548c\u8425\u9500\u4eba\u5458\u7ef4\u6301\u4e0b\u53bb\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u56de\u987e\u4e00\u4e0b2020\u5e74\u5341\u5927\u7f51\u7edc\u8425\u9500\u548c\u5e7f\u544a\u6545\u4e8b\u3002<\/p>\n
\u6ce8:<\/p>\n
\u4e0d\u8981\u9519\u8fc7\u6211\u4eec\u7684PPC 2020\u5e74\u56de\u987e!<\/p>\n
10\u3002COVID-19\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u7684\u8d2d\u7269(\u548c\u641c\u7d22)\u65b9\u5f0f\u3002COVID-19\u7684\u51fa\u73b0\u660e\u786e\u8868\u660e:\u5f53\u9762\u96f6\u552e\u5c06\u53d7\u5230\u6253\u51fb\u3002\u968f\u7740\u7535\u5b50\u5546\u52a1\u8d8a\u6765\u8d8a\u6210\u4e3a\u5728\u7ebf\u5546\u4e1a\u7684\u5fc5\u9700\u54c1\uff0c\u8c37\u6b4c\u5e7f\u544a\u5ba2\u6237\u8ddf\u8e2a\u5e97\u5185\u8bbf\u95ee\u53d1\u73b0\u8f6c\u5316\u7387\u4e0b\u964d\u4e8690%\u3002\u4e0d\u4ec5\u6d88\u8d39\u8005\u8d2d\u7269\u65b9\u5f0f\u7684\u6027\u8d28\u53d1\u751f\u4e86\u53d8\u5316;\u4ed6\u4eec\u641c\u7d22\u7684\u65b9\u5f0f\u4e5f\u53d1\u751f\u4e86\u53d8\u5316\u3002<\/p>\n
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\u7f8e\u56fdCOVID-19\u641c\u7d22\u5174\u8da3\u3002<\/p>\n
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\u79fb\u52a8\u7aef\u641c\u7d22\u91cf\u4e5f\u4e0b\u964d\u4e8625%\u5de6\u53f3\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5f00\u59cb\u66f4\u591a\u5730\u5728\u5bb6\u91cc\u6d4f\u89c8\u7f51\u9875\u3002\u8425\u9500\u4eba\u5458\u5f88\u5feb\u53d1\u73b0\u6709\u5fc5\u8981\u5efa\u7acb\u7535\u5b50\u5546\u52a1\u5e97\u9762\uff0c\u76d1\u63a7\u65b0\u53d1\u5e03\u7684\u8c37\u6b4c\u8d8b\u52bf\u51a0\u72b6\u75c5\u6bd2\u4e2d\u5fc3\uff0c\u751a\u81f3\u5207\u6362\u5230\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\uff0c\u4ee5\u5339\u914d\u641c\u7d22\u884c\u4e3a\u7684\u53d8\u5316\u3002<\/p>\n
9\u3002\u4e16\u754c\u5404\u5730\u7684\u4f01\u4e1a\u90fd\u62b5\u5236Facebook\u7684\u5e7f\u544a\uff0c\u4ee5\u5f71\u54cd\u793e\u4f1a\u53d8\u9769\u3002\u62b5\u5236Facebook\u5e7f\u544a\u7684\u884c\u52a8\uff0c\u539f\u540d\u4e3a#StopHateForProfit\uff0c\u5927\u7ea6\u57286\u6708\u4e2d\u65ec\u5f00\u59cb\u5347\u6e29\u3002\u7f8e\u56fd\u6700\u5927\u7684\u5728\u7ebf\u79cd\u65cf\u6b63\u4e49\u7ec4\u7ec7\u201c\u6539\u53d8\u7684\u989c\u8272\u201d(Color of change)\u4e0eNAACP\u3001ADL\u3001\u7761\u7720\u5de8\u4eba\u548c\u5176\u4ed6\u7ec4\u7ec7\u4e00\u8d77\uff0c\u547c\u5401Facebook\u7684\u5e7f\u544a\u5546\u57287\u6708\u4efd\u4e4b\u524d\u505c\u6b62\u6240\u6709\u7684\u5e7f\u544a\u652f\u51fa\u3002\u8fd9\u4e9b\u7ec4\u7ec7\u5bf9Facebook\u65e0\u529b\u6291\u5236\u4ec7\u6068\u8a00\u8bba\u611f\u5230\u5931\u671b\uff0c\u5e0c\u671b\u4e00\u4e2a\u6708\u7684\u6536\u5165\u635f\u5931\u80fd\u8feb\u4f7f\u8be5\u5e73\u53f0\u66f4\u8ba4\u771f\u5730\u8003\u8651\u91c7\u53d6\u63aa\u65bd\u6253\u51fb\u4ec7\u6068\u3001\u79cd\u65cf\u4e3b\u4e49\u3001\u9a9a\u6270\u7b49\u884c\u4e3a\u3002\u5927\u91cf\u7684\u4f01\u4e1a\u548c\u516c\u53f8\u2014\u2014\u4ece\u963f\u8fea\u8fbe\u65af\u548c\u767e\u601d\u4e70\u5230\u661f\u5df4\u514b\u53ef\u53e3\u53ef\u4e50\u2014\u2014\u90fd\u52a0\u5165\u4e86\u8fd9\u4e00\u8fd0\u52a8\u3002\u5728(\u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4)\u5df2\u7ecf\u5f88\u60e8\u6de1\u7684\u7ecf\u6d4e\u5f62\u52bf\u4e0b\uff0c\u5c0f\u4f01\u4e1a\u5728\u7ef4\u62a4\u793e\u4f1a\u6b63\u4e49\u548c\u5931\u53bb\u5e7f\u544a\u6536\u5165\u4e4b\u95f4\u5f98\u5f8a\u3002<\/p>\n
\u8fd9\u4e00\u8fd0\u52a8\u8fbe\u5230\u4e86\u51fb\u4e2dFacebook\u94b1\u5305\u7684\u76ee\u6807\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u5c3d\u7ba1\u8be5\u5e73\u53f0\u4ecd\u7136\u662f\u5e7f\u544a\u5546\u83b7\u53d6\u7ed3\u679c\u7684\u597d\u5730\u65b9\uff0c\u4f46\u81ea\u62b5\u5236\u4ee5\u6765\uff0c\u5b83\u5728\u6253\u51fb\u4ec7\u6068\u548c\u865a\u5047\u4fe1\u606f\u65b9\u9762\u51e0\u4e4e\u6ca1\u6709\u505a\u4ec0\u4e48\u3002<\/p>\n
8\u3002TikTok\u548cYouTube\u5728\u53d8\u7126\u4eba\u4e2d\u7ee7\u7eed\u589e\u957f\u3002\u65e0\u6240\u4e0d\u80fd\u7684Z\u4e16\u4ee3(\u88ab\u4eb2\u5207\u5730\u79f0\u4e3azoomer)\u5728\u6d41\u884c\u6587\u5316\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u5728YouTube\u4e0a\u6709\u5f71\u54cd\u529b\u7684\u4eba\u4e0e\u5f17\u6d1b\u4f0a\u5fb7\u00b7\u6885\u5a01\u745f(Floyd Mayweather)\u6311\u8d77\u4e89\u7aef(\u5e76\u6700\u7ec8\u6311\u8d77\u4e89\u7aef!)\u7684\u4e16\u754c\u91cc\uff0cYouTube\u7ee7\u7eed\u8bc1\u660e\u81ea\u5df1\u662f\u5e7f\u544a\u5546\u63a5\u89e6\u5e74\u8f7b\u89c2\u4f17\u7684\u91cd\u8981\u5e73\u53f0\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\uff0c\u770b\u770b\u6211\u4eec\u7684\u5efa\u8bae\u3002<\/p>\n
\u4e5f\u89c1\u8bc1\u4e86TikTok\u57282020\u5e74\u7684\u5d1b\u8d77\uff0c\u52308\u6708\uff0c\u5b83\u7684\u4e0b\u8f7d\u91cf\u5df2\u7ecf\u8d85\u8fc720\u4ebf\uff0c\u4f7f\u5176\u6210\u4e3a\u4e16\u754c\u4e0a\u589e\u957f\u6700\u5feb\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u5230\u5e74\u4e2d\uff0cTikTok\u5df2\u7ecf\u786e\u7acb\u4e86\u81ea\u5df1\u7684\u5730\u4f4d\uff0c\u6210\u4e3a\u54c1\u724c\u8bd5\u56fe\u89e6\u53ca\u66f4\u5e74\u8f7b\u4eba\u7fa4\u7684\u53e6\u4e00\u4e2a\u6781\u4e3a\u53ef\u884c\u7684\u6e20\u9053\u3002<\/p>\n
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7\u3002\u8c37\u6b4c\u5220\u9664\u9875\u9762\u4f53\u9a8c\u66f4\u65b0\u548c\u6838\u5fc3Web\u91cd\u8981\u4fe1\u606f\u3002<\/p>\n
5\u6708\uff0c\u8c37\u6b4c\u5f15\u5165\u4e86\u65b0\u7684\u5ea6\u91cf\u7528\u6237\u4f53\u9a8c(UX)\u7684\u6307\u6807\uff0c\u79f0\u4e3a\u6838\u5fc3Web Vitals\u3002\u5177\u4f53\u6765\u8bf4\uff0cCore Web Vitals\u65e8\u5728\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u5904\u7406\u52a0\u8f7d\u901f\u5ea6\u3001\u4ea4\u4e92\u6027\u548c\u89c6\u89c9\u7a33\u5b9a\u6027\uff0c\u56e0\u4e3a\u5b83\u4e0e\u7528\u6237\u4f53\u9a8c\u6709\u5173\u3002<\/p>\n
\u6700\u5927\u5185\u5bb9\u7ed8\u5236(\u52a0\u8f7d):\u6d4b\u91cf\u53ef\u611f\u77e5\u7684\u52a0\u8f7d\u901f\u5ea6\uff0c\u5e76\u5728\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u8f74\u4e0a\u6807\u8bb0\u9875\u9762\u4e3b\u8981\u5185\u5bb9\u53ef\u80fd\u5df2\u52a0\u8f7d\u7684\u70b9\u3002\u9996\u6b21\u8f93\u5165\u5ef6\u8fdf(\u4e92\u52a8\u6027):\u8861\u91cf\u54cd\u5e94\u6027\uff0c\u91cf\u5316\u7528\u6237\u5728\u5c1d\u8bd5\u7b2c\u4e00\u6b21\u4e0e\u9875\u9762\u4ea4\u4e92\u65f6\u7684\u4f53\u9a8c\u3002\u7d2f\u79ef\u5e03\u5c40\u504f\u79fb(\u7a33\u5b9a\u6027):\u6d4b\u91cf\u89c6\u89c9\u7a33\u5b9a\u6027\uff0c\u91cf\u5316\u53ef\u89c1\u9875\u9762\u5185\u5bb9\u7684\u610f\u5916\u5e03\u5c40\u504f\u79fb\u91cf\u3002<\/p>\n
\u8c37\u6b4c\u5728\u53d1\u5e03\u65f6\u9644\u5e26\u4e86\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u7684\u4e00\u7ec4\u62a5\u544a\uff0c\u5141\u8bb8\u8425\u9500\u4eba\u5458\u4e00\u773c\u5c31\u80fd\u53d1\u73b0\u4ed6\u4eec\u7f51\u7ad9\u4e0a\u7684\u54ea\u4e9b\u9875\u9762\u5728\u5b9a\u4e49\u7684\u533a\u57df\u4e2d\u7f3a\u5c11\u30025\u6708\u4e0b\u65ec\uff0c\u8c37\u6b4c\u5728\u53d1\u5e03Core Web Vitals\u516c\u544a\u540e\u53c8\u53d1\u5e03\u4e86\u53e6\u4e00\u9879\u516c\u544a:\u7528\u6237\u4f53\u9a8c\u5c06\u6210\u4e3a\u4e00\u4e2a\u66f4\u52a0\u5173\u952e\u7684\u6392\u540d\u56e0\u7d20\u3002\u4f5c\u4e3a\u9875\u9762\u4f53\u9a8c\u66f4\u65b0\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u5c06\u57282021\u5e74\u7684\u67d0\u4e2a\u65f6\u5019\u63a8\u51fa(\u6211\u4eec\u7a0d\u540e\u4f1a\u53d1\u73b0\u662f5\u6708)\uff0c\u6838\u5fc3Web Vitals\u5c06\u52a0\u5165\u8c37\u6b4c\u7684\u5176\u4ed6\u9875\u9762\u4f53\u9a8c\u641c\u7d22\u4fe1\u53f7\uff0c\u5f62\u6210\u5065\u5eb7\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e\u6807\u51c6\u3002<\/p>\n
\u8fd9\u4ee3\u8868\u4e86\u8c37\u6b4c\u8bca\u65ad\u548c\u62a5\u544a\u9875\u9762\u4f53\u9a8c\u65b9\u5f0f\u7684\u4e00\u4e2a\u76f8\u5f53\u5177\u6709\u91cc\u7a0b\u7891\u610f\u4e49\u7684\u8f6c\u53d8\u3002\u5728\u7b97\u6cd5\u66f4\u65b0\u51c6\u5907\u65b9\u9762\uff0c\u8fd9\u4e5f\u662f\u4e00\u4e2a\u53ef\u559c\u7684\u8f6c\u53d8\u3002\u8c37\u6b4c\u4f20\u7edf\u4e0a\u5bf9\u7b97\u6cd5\u66f4\u65b0\u5b88\u53e3\u5982\u74f6\u3002\u57282020\u5e74\uff0c\u4ed6\u4eec\u7ed9\u4e86\u6211\u4eec\u4e00\u4e2a\u7cbe\u786e\u7684\u8def\u7ebf\u56fe\u6765\u9075\u5faa(\u548c\u4e00\u7ec4\u5ea6\u91cf\u6307\u6807)\uff0c\u4e3a\u5373\u5c06\u5230\u6765\u7684\u9875\u9762\u4f53\u9a8c\u66f4\u65b0\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n
6\u3002\u5de5\u8d44\u4fdd\u969c\u8ba1\u5212(PPP)\u5e2e\u52a9\u5c0f\u4f01\u4e1a\u7ef4\u6301\u751f\u8ba1\u3002\u968f\u7740\u7ecf\u6d4e\u5371\u673a\u7684\u51fa\u73b0\uff0c\u7ecf\u6d4e\u523a\u6fc0\u8ba1\u5212\u5e94\u8fd0\u800c\u751f;\u5bf9\u4f01\u4e1a\u4e3b\u6765\u8bf4\uff0c\u7b2c\u4e00\u4e2a\u4e5f\u662f\u6700\u91cd\u8981\u7684\u662f\u300a\u5173\u7231\u6cd5\u6848\u300b\u5de5\u8d44\u4fdd\u969c\u8ba1\u5212(PPP)\u3002\u201c\u5de5\u8d44\u4fdd\u969c\u8ba1\u5212\u201d\u662f\u5c0f\u578b\u4f01\u4e1a\u534f\u4f1a(SBA)\u7684\u8d37\u6b3e\u8ba1\u5212\uff0c\u65e8\u5728\u5e2e\u52a9\u5c0f\u578b\u4f01\u4e1a\u7ee7\u7eed\u53d1\u653e\u5de5\u8d44\u548c\u652f\u4ed8\u5173\u952e\u8d39\u7528\u3002\u5728\u8d37\u6b3e\u7684\u516b\u4e2a\u661f\u671f\u671f\u95f4\u7528\u4e8e\u8fd9\u4e9b\u76ee\u7684\u7684\u8d44\u91d1\u6709\u8d44\u683c\u5f97\u5230\u8c41\u514d\u3002\u5230\u6625\u672b\uff0c\u5c01\u9501\u548c\u4fdd\u6301\u8ddd\u79bb\u5df2\u7ecf\u8ba9\u9910\u9986\u7b49\u5730\u65b9\u5f88\u96be\u7ee7\u7eed\u8425\u4e1a\u4e86\u3002PPP\u662f\u8bb8\u591a\u4f01\u4e1a\u6025\u9700\u7684\u73b0\u91d1\u6ce8\u5165\uff0c\u5305\u62ec\u4e00\u4e9b\u4e0d\u90a3\u4e48\u5c0f\u7684\u4f01\u4e1a\u548c\u516c\u53f8(\u53ef\u4ee5\u8bf4)\u53ef\u4ee5\u4e0d\u9700\u8981\u5b83\u3002<\/p>\n
5\u3002\u5e7f\u544a\u5546\u5728\u8c37\u6b4c\u5e7f\u544a\u7684\u641c\u7d22\u6761\u4ef6\u62a5\u544a\u4e2d\u5931\u53bb\u80fd\u89c1\u5ea6\u3002<\/p>\n
9\u67081\u65e5\uff0c\u8c37\u6b4c\u5ba3\u5e03\u8c37\u6b4c\u5e7f\u544a\u4e2d\u7684\u641c\u7d22\u8bcd\u62a5\u544a\u5c06\u7acb\u5373\u53ea\u663e\u793a\u8fbe\u5230\u4e00\u5b9a\u5bb9\u91cf\u9608\u503c\u7684\u641c\u7d22\u8bcd\u3002<\/p>\n
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4\u3002\u7531\u4e8e\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\uff0cSEO\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u30022019\u51a0\u72b6\u75c5\u6bd2\u75c5\u671f\u95f4\u7684<\/p>\n
SEO\u5177\u6709\u4e0d\u540c\u7684\u91cd\u8981\u6027\u3002\u5927\u91cf\u4f01\u4e1a\u7684\u53ef\u81ea\u7531\u652f\u914d\u652f\u51fa\u5927\u5e45\u4e0b\u964d\uff0c\u66f4\u4e0d\u7528\u8bf4\u88c1\u5458\u4e86\u3002\u901a\u8fc7\u641c\u7d22\u7ed3\u679c\u7684\u6709\u673a\u90e8\u5206(\u5305\u62ec\u672c\u5730\u5217\u8868)\u83b7\u5f97\u7684\u201c\u514d\u8d39\u70b9\u51fb\u201d\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u968f\u7740\u75ab\u60c5\u7684\u8513\u5ef6\uff0c\u4ed8\u8d39\u641c\u7d22\u6d41\u91cf\u4e0b\u964d\u4e86\u3002\u521b\u5efa\u548c\u4f18\u5316\u4e00\u4e2a\u8c37\u6b4c\u6211\u7684\u4f01\u4e1a\u7b80\u4ecb\uff0c\u7a81\u7136\u4e4b\u95f4\uff0c\u5bf9\u5f88\u591a\u672c\u5730\u4f01\u4e1a\u6765\u8bf4\uff0c\u53d8\u5f97\u8d85\u7ea7\u91cd\u8981\u3002\u8fd9\u610f\u5473\u7740\u66f4\u65b0\u4f60\u7684\u8425\u4e1a\u65f6\u95f4\uff0c\u8ba9\u5ba2\u6237\u77e5\u9053\u4f60\u4ec0\u4e48\u65f6\u5019\u8425\u4e1a\uff0c\u6dfb\u52a0\u8ba2\u5355\u94fe\u63a5\u4ee5\u65b9\u4fbf\u5728\u7ebf\u8ba2\u8d2d\uff0c\u4f18\u5316\u672c\u5730\u5173\u952e\u5b57(\u5305\u62ecLSI\u5173\u952e\u5b57)\uff0c\u7b49\u7b49\u3002\u5bf9\u4e8e\u6211\u4eec\u5728COVID-19\u5bf9\u8bdd\u671f\u95f4\u7684SEO\u90e8\u5206\uff0c\u6211\u4eec\u5efa\u8bae\u8425\u9500\u4eba\u5458\u7ee7\u7eed\u53d1\u5e03qua\u5b9e\u73b0\u957f\u671f\u5185\u5bb9\u3001\u5e73\u8861\u77ed\u671f\u548c\u957f\u671f\u76ee\u6807\u3001\u9488\u5bf9\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u53d1\u73b0\u7684\u4e0e\u51a0\u72b6\u75c5\u6bd2\u76f8\u5173\u7684\u5173\u952e\u5b57\u3001\u91cd\u65b0\u4f18\u5316\u65e7(\u4f46\u65b0\u76f8\u5173\u7684)\u5185\u5bb9\u7b49\u3002<\/p>\n
3\u3002COVID-19\u6539\u53d8\u4e86\u4ed8\u8d39\u641c\u7d22\u7684\u683c\u5c40\u3002\u968f\u7740\u5927\u6d41\u884c\u7684\u5f00\u59cb\u53d1\u5c55\uff0c\u5f88\u660e\u663e\uff0cCOVID-19\u6b63\u5728\u4e25\u91cd\u5f71\u54cd\u8c37\u6b4c\u5e7f\u544a\u6570\u636e\u548c\u8c37\u6b4c\u5e7f\u544a\u57fa\u51c6\u3002\u5065\u5eb7\u548c\u533b\u7597\u3001\u91d1\u878d\u3001\u5546\u4e1a\u7ba1\u7406\u3001\u975e\u8425\u5229\u7ec4\u7ec7\u3001\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u7b49\u884c\u4e1a\u7684\u6027\u80fd\u90fd\u6709\u6240\u63d0\u9ad8:<\/p>\n
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1\u3002\u5c0f\u4f01\u4e1a\u5c3d\u6700\u5927\u52aa\u529b\u9002\u5e94COVID-19\u30022020\u5e74<\/p>\n
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\u7684\u6545\u4e8b:<\/p>\n
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