Inside AdWords\u535a\u5ba2\u6628\u5929\u5ba3\u5e03\u5c06\u5728AdWords\u8d26\u6237\u4e2d\u63d0\u4f9b\u4e00\u4e2a\u65b0\u7684\u62a5\u544a\u90e8\u5206:\u9876\u90e8\u548c\u4fa7\u3002\u57fa\u672c\u4e0a\uff0c\u8fd9\u91cc\u7684\u60f3\u6cd5\u662f\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u5e7f\u544a\u653e\u5728\u641c\u7d22\u7ed3\u679c\u4e0a\u9762\u548c\u653e\u5728\u641c\u7d22\u7ed3\u679c\u4e0b\u9762\u65f6\u7684\u8868\u73b0\u2014\u2014\u8fd9\u91cc\u7684\u91cd\u70b9\u662f\u5728\u9875\u9762\u4e0a\u7684\u7269\u7406\u4f4d\u7f6e\uff0c\u800c\u4e0d\u662f\u5e7f\u544a\u51fa\u73b0\u7684\u6570\u5b57\u987a\u5e8f\u3002\u4e0e\u4efb\u4f55\u65b0\u7684AdWords\u529f\u80fd\u4e00\u6837\uff0c\u5f53\u4f60\u5728\u8c37\u6b4c\u770b\u5230\u66f4\u591a\u7684\u6570\u636e\u65f6\uff0c\u4f60\u8981\u95ee\u7684\u5173\u952e\u95ee\u9898\u662f:\u6211\u80fd\u7528\u8fd9\u4e9b\u4fe1\u606f\u505a\u4ec0\u4e48?\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u9876\u90e8\u548c\u4fa7\u6bb5\u6570\u636e\u53ef\u4ee5\u5728\u51e0\u4e2a\u4e0d\u540c\u7684\u65b9\u9762\u53d1\u6325\u4f5c\u7528\u3002\u770b\u770b\u65b0\u7684\u9876\u90e8\u548c\u4fa7\u62a5\u544a\uff0c\u6211\u770b\u5230\u4e86\u4e09\u4e2a\u6709\u8da3\u7684\u6f5c\u5728\u5e94\u7528:\u4e86\u89e3\u4f60\u6700\u91cd\u8981\u7684\u5173\u952e\u5b57\uff0c\u4ee5\u53ca\u4f60\u7684\u5173\u952e\u5b57\uff0c\u662f\u5982\u4f55\u5728\u4f60\u7684\u8d26\u6237\u4e2d\u4e0d\u540c\u533a\u57df\u7684\u7279\u5b9a\u4f4d\u7f6e\u663e\u793a\u548c\u6267\u884c\u7684\u3002\u8fd9\u91cc\u7684\u60f3\u6cd5\u662f\u5c06\u4f60\u7684\u8d26\u6237\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\uff0c\u5e76\u6df1\u5165\u5230\u4f60\u7684\u8d26\u6237\u7684\u7279\u5b9a\u533a\u57df\uff0c\u770b\u770b\u5728CTR\u63d0\u5347(\u8fd9\u51e0\u4e4e\u662f\u5728\u9875\u9762\u9876\u90e8\u7684\u5e7f\u544a\u7684\u666e\u904d\u60c5\u51b5)\u548c\u6bcf\u8f6c\u6362\u6210\u672c\u4e0a\u6709\u4ec0\u4e48\u4e0d\u540c\u2014\u2014\u4f60\u770b\u5230\u7684\u5e7f\u544a\u653e\u5728serp\u9876\u90e8\u3002\u8fd9\u53ef\u80fd\u4f1a\u5728\u4f60\u7684AdWords\u8d26\u6237\u7684\u67d0\u4e9b\u90e8\u5206\u901a\u77e5\u51fa\u4ef7\u51b3\u5b9a\u3002<\/p>\n
2\u3002\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u53cd\u9a73\u4e3a\u5ba0\u7269\u5173\u952e\u8bcd\u7ade\u4ef7\u7684\u505a\u6cd5\u3002<\/p>\n
\u5982\u679c\u4f60\u7684\u7ec4\u7ec7\u5185\u90e8\u53cd\u5bf9\u8ba9\u5ba0\u7269\u5173\u952e\u8bcd\u5728SERP\u7ed3\u679c\u4e2d\u663e\u793a\u66f4\u9ad8\uff0c\u8fd9\u4e9b\u62a5\u544a\u53ef\u4ee5\u4f5c\u4e3a\u575a\u5b9e\u7684\u5f39\u836f\uff0c\u8868\u660e\u4ece\u4e0a\u8ff0\u5217\u8868\u7684\u5b9e\u9645\u56de\u62a5\u53ef\u80fd\u4e0d\u503c\u5f97\u4ed8\u51fa\u8fc7\u9ad8\u7684\u4ee3\u4ef7\u3002<\/p>\n
3\u3002\u6839\u636e\u4f4d\u7f6e\u8c03\u6574\u5e7f\u544a\u6587\u6848\u3002\u8fd9\u4e2a\u6570\u636e\u7684\u4e00\u4e2a\u6709\u8da3\u7684\u5e94\u7528\u662f\u5728\u4f60\u7684\u4e00\u4e9b\u5927\u5bb9\u91cf\u5e7f\u544a\u7ec4\u4e2d\u62c9\u62a5\u544a\u3002\u770b\u770b\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u7684\u4f4d\u7f6e:\u5982\u679c\u4f60\u7684\u5e7f\u544a\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u51fa\u73b0\u5728\u4fa7\u8fb9\u680f\u4e2d\uff0c\u4f60\u53ef\u80fd\u4f1a\u60f3\u8981\u5c1d\u8bd5\u5199\u4e00\u4e9b\u66f4\u5177\u7834\u574f\u6027\u7684\u5e7f\u544a\u3002\u5982\u679c\u4f60\u7ecf\u5e38\u51fa\u73b0\u5728\u4fa7\u8fb9\u680f\u4e0a\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u5c06\u4f60\u7684\u5e7f\u544a\u5f88\u597d\u5730\u6620\u5c04\u5230\u5e7f\u544a\u7ec4\u4e2d\u7684\u5173\u952e\u8bcd\u4e0a\u66f4\u6709\u6548\uff0c\u8ba9\u5e7f\u544a\u4f4d\u7f6e\u548c\u5173\u952e\u8bcd\u7c97\u4f53\u6765\u5438\u5f15\u8bbf\u95ee\u8005\u7684\u6ce8\u610f\u529b\u3002\u5728\u4e00\u4e2a\u771f\u6b63\u7684\u5927\u5e7f\u544a\u7fa4\u4f53\u4e2d\uff0c\u50cf\u8fd9\u6837\u7684\u4e00\u4e2a\u7b80\u5355\u7684\u8c03\u6574\u901a\u5e38\u4f1a\u4ea7\u751f\u5f88\u5927\u7684\u5f71\u54cd\u3002\u90a3\u4e48\u8fd9\u4e2a\u6bb5\u6709\u591a\u91cd\u8981\u5462?\u6700\u7ec8\uff0c\u8fd9\u4e0d\u4f1a\u6539\u53d8\u5927\u591a\u6570\u5e7f\u544a\u5546\u7684\u6e38\u620f\u89c4\u5219\u3002\u5bf9\u4e8e\u90a3\u4e9b\u7ba1\u7406\u826f\u597d\u7684AdWords\u8d26\u6237\uff0c\u62e5\u6709\u975e\u5e38\u5e9e\u5927\u7684\u7fa4\u7ec4\uff0c\u80fd\u591f\u8fc5\u901f\u4ea7\u751f\u7edf\u8ba1\u610f\u4e49\u7684AdWords\u8d26\u6237\uff0c\u5b83\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e9b\u6709\u8da3\u7684\u89c1\u89e3\uff0c\u4f46\u5bf9\u4e8e\u5927\u591a\u6570\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u4f60\u66f4\u9002\u5408\u4e86\u89e3\u5982\u4f55\u7ec4\u7ec7\u4f60\u7684\u6d3b\u52a8\uff0c\u5236\u4f5c\u66f4\u597d\u7684\u5e7f\u544a\u6587\u6848\uff0c\u63d0\u9ad8\u8d28\u91cf\u8bc4\u5206\uff0c\u6539\u5584\u767b\u9646\u9875\u9762\uff0c\u8c03\u6574\u51fa\u4ef7\u7b49\u7b49(\u5982\u679c\u4f60\u4e0d\u786e\u5b9a\u81ea\u5df1\u5728\u8fd9\u4e9b\u56e0\u7d20\u4e0a\u505a\u5f97\u5982\u4f55\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528AdWords\u8bc4\u5206\u5de5\u5177\uff0c\u770b\u770b\u4f60\u7684\u6d3b\u52a8\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u6bd4\u8f83)\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e2a\u8fb9\u7f18\u60c5\u51b5\uff0c\u5176\u4e2d\u8fd9\u4e9b\u6570\u636e\u5c06\u975e\u5e38\u6709\u5e2e\u52a9\uff0c\u90a3\u4e48\u5c31\u4f7f\u7528\u5b83\u2014\u2014\u5426\u5219\uff0c\u96c6\u4e2d\u7cbe\u529b\u4ece\u6839\u672c\u4e0a\u52a0\u5f3a\u60a8\u7684\u5e10\u6237\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u770b\u5230\u5176\u4ed6\u7684\u5e16\u5b50\u7531Tom Demers<\/p>\n
\u66f4\u591a\u7684\u6587\u7ae0\u50cf\u8fd9\u4e2a\u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u70b9\u51fb\u7387\u2026<\/p>\n
\u4e86\u89e3\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387\u4e3a\u8c37\u6b4c\u5e7f\u544a\uff0cFacebook\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n
UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Inside AdWords\u535a\u5ba2\u6628\u5929\u5ba3\u5e03\u5c06\u5728AdWords\u8d26\u6237\u4e2d\u63d0\u4f9b\u4e00\u4e2a\u65b0\u7684\u62a5\u544a\u90e8\u5206:\u9876\u90e8\u548c\u4fa7\u3002\u57fa\u672c\u4e0a\uff0c\u8fd9\u91cc\u7684 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1226"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions"}],"predecessor-version":[{"id":2888,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions\/2888"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}