\u5728\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a(AdWords)\u5e10\u6237\u4e2d\uff0c\u6240\u6709\u7684PPC\u6307\u6807\u90fd\u662f\u53ef\u7528\u7684\u3002\u4fe1\u606f\u662f\u597d\u7684\uff0c\u4f46\u4fe1\u606f\u8fc7\u8f7d\u4f1a\u4f7f\u4eba\u762b\u75ea\uff0c\u6240\u4ee5\u53bb\u6389\u591a\u4f59\u548c\u591a\u4f59\u7684\u4fe1\u606f\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u5e76\u5173\u6ce8\u8c37\u6b4c\u5e7f\u544a\u6307\u6807\uff0c\u771f\u6b63\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\u4f60\u7684PPC\u8868\u73b0\u3002\u90a3\u4e48\u5b83\u4eec\u662f\u4ec0\u4e48\u5462?\u54ea\u4e00\u4e2aPPC\u6307\u6807\u6700\u6709\u6548\u3001\u6700\u6709\u6548?\u5de9\u56faPPC\u57fa\u7840\u662f\u786e\u5b9a\u4f18\u5316\u8def\u5f84\u7684\u5173\u952e\uff0c\u56e0\u6b64\u6211\u4eec\u5bfb\u627e\u4e13\u5bb6\u4eec\u6240\u8ba4\u4e3a\u7684\u57fa\u672c\u6838\u5fc3\u6307\u6807\u3002\u6211\u4eec\u95ee\u4e8617\u4f4d\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u4e13\u5bb6\u4e24\u4e2a\u95ee\u9898:<\/p>\n
#1:\u5982\u679c\u4f60\u53ea\u80fd\u5728\u4f60\u7684PPC\u5e10\u6237\u4e2d\u68c0\u67e5\u4e09\u4e2a\u6309\u70b9\u51fb\u4ed8\u8d39\u6307\u6807\uff0c\u4f60\u4f1a\u9009\u62e9\u54ea\u4e09\u4e2aPPC\u6307\u6807?\u6362\u53e5\u8bdd\u8bf4\uff0c\u4f60\u8ba4\u4e3a\u54ea\u4e09\u4e2aPPC\u6307\u6807\u80fd\u6700\u5168\u9762\u5730\u53cd\u6620\u4f60\u7684\u8868\u73b0?<\/p>\n
#2(\u989d\u5916\u95ee\u9898):\u4f60\u8ba4\u4e3a\u4ec0\u4e48PPC\u6307\u6807\u662f\u865a\u5047\u7684\/\u9ad8\u4f30\u7684\/\u6d6a\u8d39\u65f6\u95f4\u7684?\u7ee7\u7eed\u5f80\u4e0b\u8bfb\uff0c\u770b\u770b\u8fd9\u4e9bAdWords\u4e13\u5bb6\u8ba4\u4e3a\u54ea\u4e09\u4e2aPPC\u6307\u6807\u5bf9\u4e86\u89e3\u4f60\u7684\u6d3b\u52a8\u8868\u73b0\u81f3\u5173\u91cd\u8981\u2014\u2014\u4ee5\u53ca\u54ea\u4e9b\u6307\u6807\u662f\u6beb\u65e0\u4ef7\u503c\u7684\u3002<\/p>\n
\u6211\u4eec\u7684\u4e13\u5bb6\u5c0f\u7ec4\u5305\u62ec:<\/p>\n
Crystal Anderson Bethany Bey Geordie Carswell Jessica Cates Tom Demers Brad Geddes Joe Kerschbaum Larry Kim Aaron Levy Shawn Livengood Elizabeth Marsten Kate Morris Sara Rennich Dave Rosborough Chad Summerhill Matthew Umbro Joe Vivolo<\/p>\n
\u8df3\u5230\u4e0b\u9762\u67e5\u770b\u6700\u53d7\u6b22\u8fce\u7684\u7b54\u6848\u3002<\/p>\n
P\u3002\u4e00\u65e6\u4f60\u5b8c\u6210\u4e86\u8fd9\u91cc\uff0c\u770b\u770b\u8fd9\u4e9b\u5e16\u5b50:<\/p>\n
\u9633\u5149\u4e0b\u7684\u6bcf\u4e00\u4e2aPPC\u6307\u6807(+\u5982\u4f55\u63d0\u9ad8\u6bcf\u4e00\u4e2a)PPC\u62a5\u544a\u6307\u5357:\u5982\u4f55\u5b66\u4e60\uff0c\u544a\u77e5\u548c\u5370\u8c61\u4e0e\u4f60\u7684\u6570\u636eCrystal Anderson<\/p>\n
\u5728\u4efb\u4f55\u4e00\u5929\uff0c\u4e00\u4e2a\u6307\u6807\u53ef\u4ee5\u6bd4\u53e6\u4e00\u4e2a\u66f4\u8bf4\u660e\u6027\u80fd\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6307\u5bfc\u4f60\u7684\u4f18\u5316\u7b56\u7565\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u56e0\u4e3a\u6211\u53ea\u80fd\u9009\u62e93\u4e2a\u53d8\u91cf\uff0c\u6240\u4ee5\u6211\u5fc5\u987b\u68c0\u67e5\u5b83\u4eec:CPA, CTR\u548c\u8f6c\u5316\u7387\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u6ce8\u518c\u4f1a\u8ba1\u5e08?\u6bcf\u4e2a\u6d3b\u52a8\u90fd\u5e94\u8be5\u6709\u4e00\u4e2aCPA(\u6216ROAS)\u76ee\u6807\uff0c\u4f60\u53ef\u4ee5\u6839\u636e\u5b83\u6765\u5224\u65ad\u8868\u73b0\u3002\u4f60\u5f53\u7136\u53ef\u4ee5\u63a8\u52a8\u5927\u91cf\u7684\u8f6c\u6362\uff0c\u4f46\u6700\u7ec8\uff0c\u4f60\u9700\u8981\u786e\u4fdd\u4ed6\u4eec\u662f\u5728\u4e00\u4e2a\u6709\u5229\u53ef\u56fe\u7684\u6210\u672c\u4e0b\u8fdb\u884c\u8f6c\u6362\u3002<\/p>\n
CTR\u7684\u539f\u56e0\u5417?CPA\u8ba9\u4f60\u77e5\u9053\u8f6c\u6362\u662f\u5426\u4ee5\u76c8\u5229\u7684\u901f\u5ea6\u9a71\u52a8\uff0c\u800cCTR\u8ba9\u4f60(\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a)\u770b\u5230\u6d41\u91cf\u7684\u8d28\u91cf\u3002\u5982\u679c\u6027\u80fd\u6ca1\u6709\u8fbe\u5230\u60a8\u7684\u9884\u671f\uff0c\u6df1\u5165\u7814\u7a76\u60a8\u7684CTR\u53ef\u4ee5\u662f\u786e\u5b9a\u60a8\u6240\u4f7f\u7528\u7684\u672f\u8bed\u548c\u5e7f\u544a\u662f\u5426\u5bf9\u6027\u80fd\u4ea7\u751f\u4e86\u8d1f\u9762\u5f71\u54cd\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/p>\n
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Bethany Bey<\/p>\n
CPL -\u6240\u6709\u4e0e\u6211\u5de5\u4f5c\u7684\u5ba2\u6237\u90fd\u6709\u6211\u4eec\u5fc3\u4e2d\u6709\u4e00\u4e2a\u76ee\u6807CPL(\u6bcf\u7b14\u6d88\u8d39)\u3002\u4f60\u8981\u786e\u4fdd\u4f60\u4ecePPC\u4e2d\u5f97\u5230\u7684\u6bd4\u4f60\u6295\u5165\u7684\u66f4\u591a\u3002\u6709100\u6b21\u8f6c\u6362\u662f\u5f88\u597d\u7684\uff0c\u4f46\u5982\u679c\u6bcf\u4e00\u6b21\u8f6c\u6362\u82b1\u8d3950\u7f8e\u5143\uff0c\u53ea\u4ea7\u751f5\u7f8e\u5143\u7684\u6536\u76ca\u5c31\u4e0d\u4e00\u6837\u4e86\u3002<\/p>\n
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CTR -\u4f60\u53ef\u80fd\u8ba4\u4e3a\u4f60\u5df2\u7ecf\u5199\u4e86\u6700\u597d\u7684\uff0c\u6700\u6709\u521b\u610f\u7684PPC\u5e7f\u544a\uff0c\u4f46\u5982\u679c\u5b83\u4e0d\u80fd\u4e0e\u7528\u6237\u4ea7\u751f\u5171\u9e23\uff0c\u8fd9\u5c31\u6ca1\u6709\u5173\u7cfb\u4e86\u3002CTR\u53ef\u4ee5\u8ba9\u4f60\u8bc4\u4f30\u4f60\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u6c9f\u901a\u60c5\u51b5\u3002\u5982\u679c\u6ca1\u6709\u5b83\uff0c\u6211\u5c31\u65e0\u6cd5\u63d0\u9ad8PPC\u7684\u6027\u80fd\u3002<\/p>\n
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Brad Geddes<\/p>\n
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Elizabeth Marsten<\/p>\n
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Elizabeth Marsten\u662fPortent, Inc.\u7684\u641c\u7d22\u8425\u9500\u603b\u76d1\uff0c\u4e92\u8054\u7f51\u5de8\u5934\u534e\u76db\u987f\u5dde\u897f\u96c5\u56fe\u5e02\u7684\u4e00\u5bb6\u9500\u552e\u516c\u53f8\u3002\u5979\u5728Portent\u76d1\u7763PPC\u3001SEO\u3001\u94fe\u63a5\u3001\u590d\u5236\u548c\u793e\u4ea4\u7684\u65e5\u5e38\u5de5\u4f5c\u6d41\u7a0b\uff0c\u540c\u65f6\u4e5f\u7ba1\u7406\u81ea\u5df1\u7684\u4e00\u4e9bPPC\u5ba2\u6237\u3002<\/p>\n
Kate Morris<\/p>\n
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Dave Rosborough\u662fHanapin Marketing\u7684\u5ba2\u6237\u4e3b\u7ba1\u3002\u5728\u63a8\u7279\u4e0a\u5173\u6ce8\u6234\u592b\u3002\u5229\u6da6(\u603b\u5229\u6da6\u3001\u6bcf\u8f6c\u5316\u7387\u5229\u6da6\u3001\u6bcf\u70b9\u51fb\u5229\u6da6\u3001\u6bcf\u5370\u8c61\u5229\u6da6)\u4e0e\u5176\u4ed6\u641c\u7d22\u67e5\u8be2\u3001\u5173\u952e\u5b57\u3001\u5e7f\u544a\u3001\u5e7f\u544a\u7ec4\u3001\u6d3b\u52a8\u3001\u65e5\u671f\u8303\u56f4\u7b49\u76f8\u6bd4\uff0c\u4efb\u4f55\u5185\u90e8\u5185\u5bb9PPC\u6307\u6807\u7684\u76f8\u5bf9\u5dee\u5f02\/\u53d8\u5316(CTR\u3001CR\u7b49)\u3002\u4f8b\u5982\uff0c\u8be5\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\u5982\u4f55\u4e0e\u5e7f\u544a\u7ec4\u6216\u6d3b\u52a8\u7684\u5e73\u5747\u70b9\u51fb\u7387\u8fdb\u884c\u6bd4\u8f83)\u5916\u90e8\u73af\u5883\u7684\u8d28\u91cf\u8bc4\u5206(\u5fc5\u987b\u6839\u636e\u6700\u5927\u5229\u6da6\u4f7f\u7528\uff0c\u4f46\u53ef\u4ee5\u7a81\u51fa\u589e\u957f\u673a\u4f1a\u9886\u57df)<\/p>\n
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