\u8fd9\u662f\u6211\u4eec\u8c37\u6b4c\u5e7f\u544a\u6269\u5c55\u7cfb\u5217\u7684\u6700\u540e\u4e00\u7bc7\u6587\u7ae0\u3002\u4ee5\u524d\u6211\u4eec\u5df2\u7ecf\u4ecb\u7ecd\u8fc7:<\/p>\n
\u8c37\u6b4c\u5e7f\u544a\u4f4d\u7f6e\u6269\u5c55\u8c37\u6b4c\u5e7f\u544a\u4ea7\u54c1\u6269\u5c55\u8c37\u6b4c\u5e7f\u544aSitelinks\u6269\u5c55<\/p>\n
\uff0c\u4eca\u5929\u6211\u4eec\u5c06\u901a\u8fc7\u4ecb\u7ecd\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u8c03\u7528\u6269\u5c55\u6765\u7ed3\u675f\u8fd9\u4e2a\u7cfb\u5217\u3002\u4ec0\u4e48\u662f\u547c\u53eb\u6269\u5c55\u540d&\u4e3a\u4ec0\u4e48\u5b83\u4eec\u5f88\u91cd\u8981?<\/p>\n
\u8c37\u6b4c\u7684\u5e2e\u52a9\u90e8\u5206\u63cf\u8ff0\u547c\u53eb\u6269\u5c55\u5982\u4e0b:<\/p>\n
\u547c\u53eb\u6269\u5c55\u53ef\u4ee5\u65b9\u4fbf\u5ba2\u6237\u76f4\u63a5\u4ece\u60a8\u7684\u5e7f\u544a\u4e2d\u547c\u53eb\u60a8\uff0c\u5e76\u901a\u8fc7\u6d4b\u91cf\u60a8\u7684\u5e7f\u544a\u4ea7\u751f\u7684\u7535\u8bdd\u547c\u53eb\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u6d3b\u52a8\u7684\u4ef7\u503c\u3002<\/p>\n
\u547c\u53eb\u6269\u5c55\u662f\u4e00\u79cd\u5e7f\u544a\u6269\u5c55\uff0c\u5b83\u662f\u4e00\u79cd\u5e7f\u544a\u529f\u80fd\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u5728\u5176\u6587\u672c\u5e7f\u544a\u4e2d\u5305\u542b\u5173\u4e8e\u5176\u4e1a\u52a1\u7684\u9644\u52a0\u4fe1\u606f\u3002\u5728\u547c\u53eb\u6269\u5c55\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u9644\u52a0\u4fe1\u606f\u5c31\u662f\u60a8\u7684\u4e1a\u52a1\u7535\u8bdd\u53f7\u7801\u3002<\/p>\n
\u4e0e\u6211\u4eec\u4e4b\u524d\u63d0\u5230\u7684\u5176\u4ed6\u5e7f\u544a\u6269\u5c55\u4e0d\u540c\uff0c\u547c\u53eb\u6269\u5c55\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4e3a\u60a8\u63d0\u4f9b\u4e86\u989d\u5916\u7684\u7a7a\u95f4\uff0c\u5e76\u5141\u8bb8\u641c\u7d22\u8005\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u76f4\u63a5\u8fde\u63a5\u5230\u60a8\u7684\u4e1a\u52a1\u3002\u8fd9\u4e00\u70b9\u5f88\u5173\u952e\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u70b9\u51fb\u7387\uff0c\u4e5f\u53ef\u4ee5\u63d0\u9ad8\u4f60\u5c06\u641c\u7d22\u8005\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u901f\u5ea6\u3002<\/p>\n
\u5982\u4f55\u8bbe\u7f6e\u547c\u53eb\u6269\u5c55?\u548c\u5176\u4ed6\u6269\u5c55\u4e00\u6837\uff0c\u547c\u53eb\u6269\u5c55\u975e\u5e38\u5bb9\u6613\u8bbe\u7f6e:<\/p>\n
\u4e00\u65e6\u4f60\u5bfc\u822a\u5230\u5e7f\u544a\u6269\u5c55\u9009\u9879\u5361\uff0c\u4ece\u89c6\u56fe\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u201c\u547c\u53eb\u6269\u5c55\u201d\uff0c\u7136\u540e\u70b9\u51fb\u201c\u65b0\u6269\u5c55\u201d\u3002<\/p>\n
\u8fd9\u91cc\u7684\u4e00\u4e2a\u5c0f\u95ee\u9898\u662f\u4e0a\u9762\u672a\u52fe\u9009\u7684\u65b9\u6846\uff0c\u4ec5\u9650\u901a\u8bdd\u683c\u5f0f\u548c\u901a\u8bdd\u6307\u6807:<\/p>\n
\u4ec5\u9650\u901a\u8bdd\u683c\u5f0f\u2014\u2014\u8fd9\u610f\u5473\u7740\u4f60\u7684\u7535\u8bdd\u53f7\u7801\u2014\u2014\u4e5f\u53ea\u6709\u4f60\u7684\u7535\u8bdd\u53f7\u7801\u2014\u2014\u53ef\u4ee5\u4ece\u79fb\u52a8\u8bbe\u5907\u4e0a\u70b9\u51fb\uff0c\u667a\u80fd\u624b\u673a\u4e0a\u7684\u641c\u7d22\u8005\u53ef\u4ee5\u76f4\u63a5\u4ece\u4f60\u7684\u5e7f\u544a\u53d1\u8d77\u547c\u53eb\u3002\u547c\u53eb\u6307\u6807-\u8fd9\u662f\u4e00\u79cd\u8ddf\u8e2a\u673a\u5236\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8c37\u6b4c\u542f\u7528\uff0c\u8c37\u6b4c\u5c06\u4e3a\u60a8\u7684\u5e7f\u544a\u5206\u914d\u548c\u663e\u793a\u4e00\u4e2a\u81ea\u5b9a\u4e49\u7535\u8bdd\u53f7\u7801\uff0c\u7528\u4e8e\u8ddf\u8e2a\u76ee\u7684(\u547c\u53eb\u5c06\u88ab\u91cd\u65b0\u8def\u7531\u5230\u60a8\u7684\u53f7\u7801)\uff0c\u4ee5\u4fbf\u547c\u53eb\u5c06\u663e\u793a\u5728\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a(\u4ee5\u524d\u79f0\u4e3aAdWords)\u62a5\u544a\u754c\u9762\u3002<\/p>\n
\u6ce8\u610f\uff0c\u8ddf\u8e2a\u8c03\u7528\u6307\u6807\u7684\u529f\u80fd\u6bcf\u6b21\u70b9\u51fb\u5c06\u82b1\u8d39\u4f601.00\u7f8e\u5143\u3002\u8fd9\u5bf9\u4f60\u6765\u8bf4\u53ef\u80fd\u662f\u503c\u5f97\u7684\uff0c\u4f46\u4f60\u4e5f\u53ef\u4ee5\u8003\u8651\u66ff\u4ee3\u7684\u547c\u53eb\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848(\u66f4\u597d\u7684\u547c\u53eb\u8ddf\u8e2a\u53ef\u4ee5\u6781\u5927\u5730\u5e2e\u52a9\u4f60\u5c55\u793a\u4f60\u7684PPC\u7a0b\u5e8f\u7684\u4ef7\u503c)\u3002\u547c\u53eb\u6269\u5c55\u5bf9\u4e8e\u4efb\u4f55\u6d3b\u52a8\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u65b9\u4fbf\u7684\u5de5\u5177\uff0c\u4f46\u5bf9\u4e8e\u672c\u5730\u6d3b\u52a8\u548c\u53ef\u80fd\u4ea7\u751f\u79fb\u52a8\u5370\u8c61\u7684\u6d3b\u52a8\u5c24\u5176\u6709\u4ef7\u503c\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u60a8\u6b63\u5728\u8fdb\u884c\u5927\u91cf\u7684\u547c\u53eb\u91cf\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u5bf9\u8be5\u64cd\u4f5c\u8fdb\u884c\u4e00\u4e9bPPC\u8ddf\u8e2a\u2014\u2014\u53ef\u4ee5\u901a\u8fc7\u547c\u53eb\u6307\u6807\uff0c\u4e5f\u53ef\u4ee5\u50cf\u6211\u4eec\u4e0a\u9762\u63d0\u5230\u7684\u90a3\u6837\uff0c\u901a\u8fc7\u53e6\u4e00\u4e2a\u4f9b\u5e94\u5546\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u8fd9\u662f\u6211\u4eec\u8c37\u6b4c\u5e7f\u544a\u6269\u5c55\u7cfb\u5217\u7684\u6700\u540e\u4e00\u7bc7\u6587\u7ae0\u3002\u4ee5\u524d\u6211\u4eec\u5df2\u7ecf\u4ecb\u7ecd\u8fc7: \u8c37\u6b4c\u5e7f\u544a\u4f4d\u7f6e\u6269\u5c55\u8c37\u6b4c\u5e7f\u544a\u4ea7\u54c1\u6269\u5c55\u8c37\u6b4c\u5e7f\u544aSite […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1251","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1251"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1251\/revisions"}],"predecessor-version":[{"id":2913,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1251\/revisions\/2913"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1251"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}